Exhibit 3.1
                            CERTIFICATE OF AMENDMENT

                                       OF

                      RESTATED CERTIFICATE OF INCORPORATION


     J. C. Penney Company,  Inc., a corporation organized and existing under and
by virtue  of the  General  Corporation  Law of the  State of  Delaware  (herein
referred to as the Company), does hereby certify:

     First:  That at a meeting of the Board of  Directors of the Company held on
March 21, 2006,  resolutions were duly adopted setting forth proposed amendments
to the Restated  Certificate  of  Incorporation  of the Company,  declaring said
amendments to be advisable and directing  that said  amendments be submitted for
consideration  by  stockholders  at the Annual  Meeting of  Stockholders  of the
Company to be held on May 19, 2006. The  resolutions  setting forth the proposed
amendments are as follows:

          RESOLVED  that the Board of Directors  adopts and declares  advisable,
     amendments  to  Articles   Sixth  and  Ninth  of  the  Company's   Restated
     Certificate of Incorporation ("Charter Amendments"),  in the form submitted
     to the meeting:

          Article Sixth shall be amended to read in its entirety as follows:

          Sixth: (a) Except as otherwise provided for or fixed by or pursuant to
     the  provisions  of Article  Fourth of this  Certificate  of  Incorporation
     relating  to the  rights  of the  holders  of any  class or series of stock
     having  a  preference  over  the  Common  Stock  as to  dividends  or  upon
     liquidation to elect  additional  directors under specified  circumstances,
     the number of directors of the Company  shall be fixed from time to time by
     or pursuant to the Bylaws of the Company. Subject to the provisions of this
     Article Sixth below, until the 2009 annual meeting of stockholders when the
     following  classification shall cease, the directors,  other than those who
     may be elected pursuant to the

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     aforesaid  provisions of said Article  Fourth,  shall be  classified,  with
     respect  to the time for which  they  severally  hold  office,  into  three
     classes, as nearly equal in number as possible, as shall be provided in the
     manner  specified in the Bylaws of the Company,  the first such class to be
     originally   elected  for  a  term  expiring  at  the  annual   meeting  of
     stockholders  to be held in 1986,  the second  such class to be  originally
     elected for a term  expiring at the annual  meeting of  stockholders  to be
     held in 1987, and the third such class to be originally  elected for a term
     expiring at the annual  meeting of  stockholders  to be held in 1988,  with
     each  director in each class to hold office  until his or her  successor is
     elected and  qualified.  At each annual meeting of  stockholders  until the
     2007  annual  meeting  of  stockholders,  the  successors  of the  class of
     directors  whose  term  expires  at that  meeting  shall be elected to hold
     office for a term expiring at the annual meeting of stockholders to be held
     in the third year following the year of their election,  with each director
     in each such class to hold office until his or her successor is elected and
     qualified.  Directors  elected  at and after  the 2007  annual  meeting  of
     stockholders   shall  hold  office  until  the  first  annual   meeting  of
     stockholders following their election and until a successor shall have been
     elected and qualified or until the director's  prior death,  resignation or
     removal.

          (b) Advance  notice of  stockholder  nominations  for the  election of
     directors  shall be given  in the  manner  provided  by the  Bylaws  of the
     Company at the time in effect.

          (c) Except as  otherwise  provided  for or fixed by or pursuant to the
     provisions of Article Fourth of this Certificate of Incorporation  relating
     to the  rights of the  holders  of any  class or  series of stock  having a
     preference  over the Common Stock as to dividends  or upon  liquidation  to
     elect  additional  directors under specified  circumstances,  newly-created
     directorships  resulting  from any increase in the number of directors  and
     any vacancies on the

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     Board of Directors  resulting  from death,  resignation,  disqualification,
     removal,  or other cause shall be filled only by the affirmative  vote of a
     majority of the remaining directors then in office, even though less than a
     quorum of the Board of Directors.  Any director  elected in accordance with
     the preceding  sentence shall hold office until the next succeeding  annual
     meeting of stockholders  following such director's  election and until such
     director's  successor  shall have been elected and qualified,  including in
     circumstances  where such  director's  predecessor  was elected to a longer
     term.  No decrease  in the number of  directors  constituting  the Board of
     Directors shall shorten the term of any incumbent director.

          (d) Except as  otherwise  provided  for or fixed by or pursuant to the
     provisions of Article Fourth of this Certificate of Incorporation  relating
     to the  rights of the  holders  of any  class or  series of stock  having a
     preference  over the Common Stock as to dividends  or upon  liquidation  to
     elect additional directors under specified circumstances,  any director may
     be removed from office,  with or without cause, but only by the affirmative
     vote of at least 80% of the combined  voting power of the  then-outstanding
     shares of all classes  and series of stock of the Company  entitled to vote
     generally in the election of directors ("Voting Stock"), voting together as
     a single class (it being  understood  that for the purposes of this Article
     Sixth,  each  share of the  Voting  Stock  shall  have the  number of votes
     granted to it in  accordance  with Article  Fourth of this  Certificate  of
     Incorporation).

          (e)   Notwithstanding   anything  contained  in  this  Certificate  of
     Incorporation to the contrary,  the affirmative vote of at least a majority
     of the combined  voting  power of the Voting  Stock,  voting  together as a
     single class,  shall be required to alter,  amend, or repeal,  or adopt any
     provision inconsistent with, this Article Sixth.

<page>
          Article Ninth shall be amended to read in its entirety as follows:

          Ninth:  The Board of  Directors  shall have the power to make,  alter,
     amend,  or repeal,  or adopt any provision  inconsistent  with,  the Bylaws
     (except insofar as the Bylaws adopted by the  stockholders  shall otherwise
     provide).  Any Bylaws  made by the  directors  under the  powers  conferred
     hereby  may  be  altered,   amended,   or  repealed,   and  any  provisions
     inconsistent  therewith  may  be  adopted,  by  the  directors  or  by  the
     stockholders.  Notwithstanding the foregoing and anything contained in this
     Certificate of Incorporation to the contrary,  Section 2 of Article II, and
     Sections  12  and  15 of  Article  III of  the  Bylaws,  all  as in  effect
     simultaneously  with  the  effectiveness  of  this  Article,  shall  not be
     altered,  amended,  or repealed,  and no provision  inconsistent  therewith
     shall be  adopted,  without  the  affirmative  vote of at least  80% of the
     combined  voting  power of the  then-outstanding  shares of all classes and
     series of stock of the Company  entitled to vote  generally in the election
     of directors ("Voting Stock"),  voting together as a single class (it being
     understood  that for the purposes of this Article Ninth,  each share of the
     Voting  Stock  shall have the number of votes  granted to it in  accordance
     with Article Fourth of this Certificate of Incorporation).  Notwithstanding
     anything  contained in this  Certificate of  Incorporation to the contrary,
     the affirmative  vote of at least 80% of the Voting Stock,  voting together
     as a single class,  shall be required to alter,  amend, or repeal, or adopt
     any provision inconsistent with, this Article Ninth.

          Second:  That  thereafter,  pursuant  to  resolution  of its  Board of
     Directors, at the Annual Meeting of Stockholders of the Company duly called
     and held on May 19, 2006, upon notice in accordance with Section 222 of the
     General  Corporation Law of the State of Delaware,  the necessary number of
     shares as required by statute and the  Company's  Restated  Certificate  of
     Incorporation were voted in favor of the amendments.

<page>

          Third:  That the amendments  were duly adopted in accordance  with the
     provisions  of Section 242 of the General  Corporation  Law of the State of
     Delaware.

          IN WITNESS  WHEREOF,  the  Company  has  caused  this  Certificate  of
     Amendment to be executed this 19th day of May 2006.



                                                 J. C. Penney Company, Inc.

                                                 /s/ Joanne L. Bober
                                                 -----------------------------
                                                 By: Joanne L. Bober
                                                 Executive Vice President,
                                                 General Counsel and Secretary

 

                      RESTATED CERTIFICATE OF INCORPORATION
                                       OF
                           J. C. PENNEY COMPANY, INC.

                                    * * * * *

     The present name of the company is J. C. Penney  Company,  Inc. The company
was incorporated  under the name "J. C. Penney Holdings,  Inc." by the filing of
its original  Certificate  of  Incorporation  with the Secretary of State of the
State  of  Delaware  on  January  22,  2002.   This  Restated   Certificate   of
Incorporation  of the company only restates and  integrates and does not further
amend the provisions of the company's Restated  Certificate of Incorporation and
there  is no  discrepancy  between  the  provisions  of the  company's  Restated
Certificate of Incorporation and the provisions of this Restated  Certificate of
Incorporation.  This Restated  Certificate of Incorporation  was duly adopted in
accordance with the provisions of Section 245 of the General  Corporation Law of
the State of Delaware.  The Restated Certificate of Incorporation of the company
is hereby restated to read in its entirety as follows:

     First:  The name of the  corporation  (which is herein  referred  to as the
Company) shall be J. C. Penney Company, Inc.

     Second:  The  address of the  Company's  registered  office in the State of
Delaware is Corporation  Trust Center,  1209 Orange Street,  City of Wilmington,
County of New Castle Delaware 19801. The name of the Company's  registered agent
at such address is The Corporation Trust Company.

     Third:  The  purpose  of the  Company  is to  engage in any  lawful  act or
activity for which  corporations may be organized under the General  Corporation
Law of the State of Delaware.

     Fourth:  The  total  number of shares  of all  classes  of stock  which the
Company  shall  have  authority  to  issue  is  1,275,000,000  shares,  of which
25,000,000  shares  shall  be  shares  of  Preferred  Stock  without  par  value
(hereinafter called Preferred Stock) and 1,250,000,000 shares shall be shares of
Common Stock of 50(cent) par value (hereinafter called Common Stock).

     Authority is hereby  expressly  granted to the Board of Directors from time
to time to issue the  Preferred  Stock as Preferred  Stock of one or more series
and in connection  with the creation of any such series to fix by the resolution
or  resolutions  providing  for the issue of  shares  thereof  the  designation,
powers,  preferences,  and relative,  participating,  optional, or other special
rights of such series,  and the  qualifications,  limitations,  or  restrictions
thereof.  Such  authority  of the Board of  Directors  with respect to each such
series shall include, but not be limited to, the determination of the following:

<page>

          (a)  the  distinctive   designation  of,  and  the  number  of  shares
     comprising,  such  series,  which  number may be  increased  (except  where
     otherwise  provided by the Board of Directors  in creating  such series) or
     decreased  (but not below the number of shares  thereof  then  outstanding)
     from time to time by like action of the Board of Directors;

          (b) the dividend rate or amount for such series,  the  conditions  and
     dates upon which such dividends  shall be payable,  the relation which such
     dividends shall bear to the dividends payable on any other class or classes
     or any other  series of any class or classes  of stock,  and  whether  such
     dividends shall be cumulative, and if so, from which date or dates for such
     series;

          (c)  whether  or not the  shares of such  series  shall be  subject to
     redemption  by the  Company  and the  times,  prices,  and other  terms and
     conditions of such redemption;

          (d) whether or not the shares of such  series  shall be subject to the
     operation of a sinking fund or purchase  fund to be applied to the purchase
     or redemption of such shares and if such a fund be established,  the amount
     thereof and the terms and provisions relative to the application thereof;

          (e) whether or not the shares of such series shall be convertible into
     or exchangeable  for shares of any other class or classes,  or of any other
     series of any class or classes, of stock of the Company and if provision be
     made for conversion or exchange, the times, prices, rates, adjustments, and
     other terms and conditions of such conversion or exchange;

          (f) whether or not the shares of such series shall have voting rights,
     in addition to the voting  rights  provided by law, and if they are to have
     such additional voting rights, the extent thereof;

          (g) the  rights  of the  shares  of such  series  in the  event of any
     liquidation,  dissolution,  or  winding  up of  the  Company  or  upon  any
     distribution of its assets; and

          (h)  any  other  powers,  preferences,  and  relative,  participating,
     optional,  or other  special  rights  of the  shares  of such  series,  and
     qualifications,  limitations,  or restrictions  thereof, to the full extent
     now or hereafter  permitted by law and not inconsistent with the provisions
     hereof.

     All shares of any one series of  Preferred  Stock shall be identical in all
respects  except  as  to  the  dates  from  which  dividends  thereon  shall  be
cumulative.  All  series  of the  Preferred  Stock  shall  rank  equally  and be
identical in all  respects  except as otherwise  provided in the  resolution  or
resolutions providing for the issue of any series of Preferred Stock.

                                       2

<page>

     Whenever dividends upon the Preferred Stock at the time outstanding, to the
extent of the  preference to which such stock is entitled,  shall have been paid
in full or declared and set apart for payment for all past dividend periods, and
after the provisions for any sinking or purchase fund or funds for any series of
Preferred  Stock  shall have been  complied  with,  the Board of  Directors  may
declare  and pay  dividends  on the Common  Stock,  payable in cash,  stock,  or
otherwise, and the holders of shares of Preferred Stock shall not be entitled to
share  therein,  subject to the  provisions  of the  resolution  or  resolutions
creating any series of Preferred Stock.

     In the event of any liquidation,  dissolution, or winding up of the Company
or upon the  distribution of the assets of the Company,  all assets and funds of
the Company  remaining,  after the payment to the holders of the Preferred Stock
of the full preferential  amounts to which they shall be entitled as provided in
the resolution or resolutions creating any series thereof,  shall be divided and
distributed  among  the  holders  of the  Common  Stock  ratably,  except as may
otherwise be provided in any such resolution or resolutions.  Neither the merger
or consolidation  of the Company with another  corporation nor the sale or lease
of all or  substantially  all the assets of the Company  shall be deemed to be a
liquidation,  dissolution, or winding up of the Company or a distribution of its
assets.

     Except  as  otherwise  required  by  law or  provided  by a  resolution  or
resolutions  of the Board of Directors  creating any series of Preferred  Stock,
the  holders of Common  Stock shall have the  exclusive  power to vote and shall
have one vote in respect  of each  share of such  stock held and the  holders of
Preferred  Stock  shall have no voting  power  whatsoever.  Except as  otherwise
provided in such a resolution or resolutions, the authorized shares of any class
or classes may be increased or decreased by the affirmative  vote of the holders
of a majority  of the  outstanding  shares of stock of the  Company  entitled to
vote.

     Pursuant to the authority  conferred by this Article  Fourth upon the Board
of  Directors  of the  Company,  the  Board of  Directors  created  a series  of
1,600,000 shares of Preferred Stock designated as Series A Junior  Participating
Preferred  Stock by filing a Certificate of Designations of the Company with the
Secretary of State of the State of Delaware  (the  "Secretary of State") and the
voting powers, designations,  preferences and relative, participating,  optional
or other special  rights,  and the  qualifications,  limitations or restrictions
thereof, of the Company's Series A Junior Participating  Preferred Stock are set
forth in Exhibit A hereto and are incorporated herein by reference.

     Pursuant to the authority  conferred by this Article  Fourth upon the Board
of  Directors  of the  Company,  the  Board of  Directors  created  a series  of
1,400,000  shares of Preferred  Stock  designated  as Series B ESOP  Convertible
Preferred  Stock by filing a Certificate of Designations of the Company with the
Secretary  of  State  and  the  voting  powers,  designations,  preferences  and
relative,   participating,   optional   or  other   special   rights,   and  the
qualifications,  limitations or restrictions  thereof, of the Company's Series

                                       3
<page>
B ESOP  Convertible  Preferred  Stock are set forth in  Exhibit B hereto and are
incorporated herein by reference.

     Fifth: In furtherance and not in limitation of the powers  conferred by the
laws of the State of Delaware,  the Board of  Directors is expressly  authorized
and empowered:

          (a) to make,  alter, and repeal the Bylaws of the Company,  subject to
     the power of the  stockholders  of the Company to alter or repeal any Bylaw
     made by the Board of Directors;

          (b) subject to the laws of the State of Delaware, from time to time to
     sell, lease, or otherwise dispose of any part or parts of the properties of
     the Company and to cease to conduct the  business  connected  therewith  or
     again to resume the same, as it may deem best; and

          (c) in addition to the powers and authorities  hereinbefore and by the
     laws of the State of Delaware  conferred  upon the Board of  Directors,  to
     exercise  all such  powers  and to do all such  acts and  things  as may be
     exercised or done by the Company; subject,  nevertheless, to the provisions
     of said laws,  of the  Certificate  of  Incorporation  as from time to time
     amended of the Company, and of its Bylaws.

     Sixth: (a) Except as otherwise  provided for or fixed by or pursuant to the
provisions of Article Fourth of this  Certificate of  Incorporation  relating to
the rights of the  holders of any class or series of stock  having a  preference
over the Common Stock as to dividends or upon  liquidation  to elect  additional
directors under specified circumstances,  the number of directors of the Company
shall be fixed from time to time by or  pursuant  to the Bylaws of the  Company.
The  directors,  other than those who may be elected  pursuant to the  aforesaid
provisions of said Article Fourth, shall be classified, with respect to the time
for which they  severally hold office,  into three  classes,  as nearly equal in
number as possible,  as shall be provided in the manner  specified in the Bylaws
of the  Company,  the  first  such  class to be  originally  elected  for a term
expiring at the annual  meeting of  stockholders  to be held in 1986, the second
such class to be originally elected for a term expiring at the annual meeting of
stockholders  to be held in 1987,  and the  third  such  class to be  originally
elected for a term expiring at the annual meeting of  stockholders to be held in
1988, with each director in each class to hold office until his or her successor
is elected and qualified.  At each annual meeting of stockholders beginning with
the annual  meeting of  stockholders  to be held in 1986,  the successors of the
class of directors  whose term expires at that meeting  shall be elected to hold
office for a term expiring at the annual meeting of  stockholders  to be held in
the third year following the year of their election,  with each director in each
such class to hold office until his or her successor is elected and qualified.

                                       4
<page>



     (b) Advance notice of stockholder nominations for the election of directors
shall be given in the manner  provided  by the Bylaws of the Company at the time
in effect.

     (c)  Except  as  otherwise  provided  for or  fixed by or  pursuant  to the
provisions of Article Fourth of this  Certificate of  Incorporation  relating to
the rights of the  holders of any class or series of stock  having a  preference
over the Common Stock as to dividends or upon  liquidation  to elect  additional
directors under specified circumstances,  newly-created  directorships resulting
from any increase in the number of directors  and any  vacancies on the Board of
Directors resulting from death, resignation, disqualification, removal, or other
cause  shall  be  filled  only  by the  affirmative  vote of a  majority  of the
remaining  directors then in office, even though less than a quorum of the Board
of Directors.  Any director  elected in accordance  with the preceding  sentence
shall hold office for the  remainder  of the full term of the class of directors
in which the new directorship was created or the vacancy occurred and until such
director's  successor shall have been elected and qualified.  No decrease in the
number of directors  constituting  the Board of Directors shall shorten the term
of any incumbent director.

     (d)  Except  as  otherwise  provided  for or  fixed by or  pursuant  to the
provisions of Article Fourth of this  Certificate of  Incorporation  relating to
the rights of the  holders of any class or series of stock  having a  preference
over the Common Stock as to dividends or upon  liquidation  to elect  additional
directors  under  specified  circumstances,  any  director  may be removed  from
office,  with or without cause, but only by the affirmative vote of at least 80%
of the combined voting power of the  then-outstanding  shares of all classes and
series of stock of the Company  entitled to vote  generally  in the  election of
directors  ("Voting  Stock"),  voting  together  as a  single  class  (it  being
understood that for the purposes of this Article Sixth, each share of the Voting
Stock shall have the number of votes  granted to it in  accordance  with Article
Fourth of this Certificate of Incorporation).

     (e) Notwithstanding anything contained in this Certificate of Incorporation
to the contrary,  the  affirmative  vote of at least 80% of the combined  voting
power of the Voting Stock,  voting together as a single class, shall be required
to alter,  amend,  or repeal,  or adopt any provision  inconsistent  with,  this
Article Sixth.

     Seventh:  Section 1. The vote of  stockholders  of the Company  required to
approve any Business  Combination shall be as set forth in this Article Seventh.
The term "Business Combination", as well as other capitalized terms used in this
Article Seventh,  shall have the respective meanings ascribed to them in Section
3 of this Article Seventh.

     Irrespective of any affirmative vote required by law or by this Certificate
of  Incorporation,  and except as otherwise  expressly  provided in Section 2 of
this Article Seventh:

                                       5
<page>


          (i) any merger or  consolidation of the Company or any Subsidiary with
     (a) any  Interested  Stockholder  or (b) any other  Person  (whether or not
     itself  an  Interested   Stockholder  or  an  Affiliate  of  an  Interested
     Stockholder)  which is, or after such merger or consolidation  would be, an
     Interested Stockholder or an Affiliate of an Interested Stockholder,

          (ii) any sale, lease, exchange,  mortgage,  pledge, transfer, or other
     disposition (in one transaction or a series of transactions) to or with any
     Interested  Stockholder or any Affiliate of any  Interested  Stockholder of
     any assets of the Company or any Subsidiary having an aggregate Fair Market
     Value of $100 million or more,

          (iii) any sale, lease, exchange,  mortgage, pledge, transfer, or other
     disposition (in one transaction or a series of transactions) to the Company
     or any  Subsidiary  of any  assets  of any  Interested  Stockholder  or any
     Affiliate of any  Interested  Stockholder  having an aggregate  Fair Market
     Value of $100 million or more,

          (iv) any issuance or transfer by the Company or any Subsidiary (in one
     transaction or a series of  transactions)  of any securities of the Company
     or any  Subsidiary to any  Interested  Stockholder  or any Affiliate of any
     Interested Stockholder in exchange for cash, securities,  or other property
     (or a combination  thereof)  having an aggregate  Fair Market Value of $100
     million or more,

          (v) the  adoption  of any  plan or  proposal  for the  liquidation  or
     dissolution  of the  Company  proposed  by or on behalf  of any  Interested
     Stockholder or any Affiliate of any Interested Stockholder, or

          (vi) any  reclassification of securities  (including any reverse stock
     split), or  recapitalization of the Company, or any merger or consolidation
     of the  Company  with  any of its  Subsidiaries  or any  other  transaction
     (whether  or  not  with  or  into  or  otherwise  involving  an  Interested
     Stockholder),  which has the effect, directly or indirectly,  of increasing
     the proportionate  share of the outstanding  shares of any class of equity,
     or securities convertible into any equity, securities of the Company or any
     Subsidiary, as the case may be, which is, directly or indirectly,  owned by
     any Interested Stockholder or any Affiliate of any Interested Stockholder,

     shall require the  affirmative  vote of at least 80% of the combined voting
power of the  then-outstanding  shares of all classes and series of stock of the
Company  entitled  to vote  generally  in the  election  of  directors  ("Voting
Stock"),  voting  together as a single class (it being  understood  that for the
purposes  of this  Article  Seventh,  each share of Voting  Stock shall have the
number  of  votes  granted  to it in  accordance  with  Article  Fourth  of this
Certificate  of   Incorporation).   Such  affirmative  vote  shall  be  required

                                       6
<page>



notwithstanding  the  fact  that  no vote  may be  required,  or  that a  lesser
percentage  may otherwise be  applicable,  by law or in any  agreement  with any
national securities exchange or otherwise.

     Section  2.  Any  Business  Combination  which  meets  all  the  conditions
specified in either paragraph A or paragraph B below shall not be subject to the
provisions  of Section 1 of this  Article  Seventh and shall  require  only such
affirmative  vote  as is  required  by law  and  any  other  provision  of  this
Certificate of Incorporation:

     A. the Business  Combination  shall have been approved by a majority of the
Disinterested Directors;

                                     - or -

     B. all the following  conditions with respect to such Business  Combination
shall have been met:

          (i) the  aggregate  amount of cash and the Fair Market Value as of the
     date of the consummation of the Business Combination of consideration other
     than cash to be  received  per  share by  holders  of Common  Stock in such
     Business Combination, shall be at least equal in value to the higher of the
     following:

          (a)  if  applicable,  the  highest  per  share  price  (including  any
     brokerage commissions, transfer taxes, soliciting dealers' fees, and option
     costs)  paid by the  Interested  Stockholder  (before or after  becoming an
     Interested  Stockholder),   or  any  Affiliate  or  Associate  thereof,  in
     acquiring Beneficial Ownership of any shares of Common Stock (1) within the
     two-year period  immediately prior to the first public  announcement of the
     proposal of the Business  Combination  ("Announcement  Date") or (2) in the
     transaction  in which it became an  Interested  Stockholder,  whichever  is
     higher; or

          (b) the Fair Market Value per share of Common Stock of the Company (1)
     on the  Announcement  Date,  or (2) on the  date on  which  the  Interested
     Stockholder  became  an  Interested  Stockholder   ("Determination  Date"),
     whichever is higher;

     (ii) the aggregate  amount of cash and the Fair Market Value as of the date
of the consummation of the Business Combination of consideration other than cash
to be  received  per  share by  holders  of  shares  of any  class or  series of
outstanding  Voting Stock other than Common Stock shall be at least equal to the
highest  of the  following  (it being  intended  that the  requirements  of this
paragraph B(ii) of this Section 2 of Article Seventh shall be required to be met
with respect to every class or series, as the case may be, of outstanding Voting
Stock,  whether or not the Interested  Stockholder  has previously  acquired any
shares of such class or series of Voting Stock):

                                       7

<page>

          (a)  if  applicable,  the  highest  per  share  price  (including  any
     brokerage commissions, transfer taxes, soliciting dealers' fees, and option
     costs)  paid by the  Interested  Stockholder  (before or after  becoming an
     Interested  Stockholder)  for any  shares of such class or series of Voting
     Stock acquired by it (1) within the two-year  period  immediately  prior to
     the  Announcement  Date or (2) in the  transaction  in which it  became  an
     Interested Stockholder, whichever is higher;

          (b) if applicable,  the highest preferential amount per share to which
     the  holders  of shares  of such  class or  series,  as the case may be, of
     Voting  Stock are  entitled in the event of any  voluntary  or  involuntary
     liquidation, dissolution, or winding up of the Company; or

          (c) the Fair  Market  Value per share of such class or series,  as the
     case  may  be,  of  Voting  Stock  on  the  Announcement  Date  or  on  the
     Determination Date, whichever is higher;

     (iii) the price  determined in accordance with paragraphs B(i) and B(ii) of
this Section 2 of Article Seventh shall be subject to appropriate  adjustment in
the event of any stock dividend,  stock split, combination of shares, or similar
event;

     (iv) the  consideration  to be received by the holders of a specified class
or series of outstanding  Voting Stock (including Common Stock) shall be in cash
or in the same form as that which the Interested Stockholder has previously paid
for  shares  of  such  class  or  series  of  Voting  Stock;  if the  Interested
Stockholder  had paid for  shares of any class or  series of Voting  Stock  with
varying  forms of  consideration,  the form of  consideration  for such class or
series of Voting Stock shall,  at the option of the Interested  Stockholder,  be
either  cash or the form used to acquire  the  largest  number of shares of such
class or series of Voting Stock previously acquired by it;

     (v) after such Interested  Stockholder has become an Interested Stockholder
and  prior to the  consummation  of such  Business  Combination:  (a)  except as
approved by a majority of the Disinterested Directors,  there shall have been no
failure to declare  and pay at the  regular  date  therefor  any full  quarterly
dividends  (whether or not cumulative) on the outstanding  Preferred  Stock; (b)
there shall have been (i) no reduction  in the annual rate of dividends  payable
or last paid,  as the case may be, on the Common  Stock  (except as necessary to
reflect any  subdivision  of such Common Stock) except as approved by a majority
of the  Disinterested  Directors  and (ii) an  increase  in the  annual  rate of
dividends  last  paid  on  the  Common  Stock,   as  necessary  to  reflect  any
reclassification   (including   any  reverse  stock  split),   recapitalization,
reorganization,  or any similar transaction which has the effect of reducing the
number of  outstanding  shares of such  Common  Stock,  unless the failure so to
increase  such  annual  rate  shall  have been  approved  by a  majority  of the
Disinterested Directors; and (c) such Interested Stockholder shall not

                                       8

<page>

have acquired  Beneficial  Ownership of any  additional  shares of Voting Stock,
except as part of the transaction which resulted in such Interested  Stockholder
becoming an Interested Stockholder;

     (vi)  after  such   Interested   Stockholder   has  become  an   Interested
Stockholder,  such Interested  Stockholder  shall not have received the benefit,
directly or indirectly (except proportionately as a stockholder),  of any loans,
advances, guarantees,  pledges, or other financial assistance or any tax credits
or other tax advantages  provided by, or as a result of its equity  position in,
the Company,  whether in  anticipation  of or in  connection  with such Business
Combination or otherwise; and

     (vii) a proxy  statement or information  statement  describing the proposed
Business Combination (and including the views of the Disinterested Directors, if
requested  by the  Disinterested  Directors,  and of an  independent  investment
banker,  if any,  selected by such  Disinterested  Directors with respect to the
proposed  Business  Combination)  and complying  with the  disclosure  and other
requirements  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations thereunder (or any subsequent provisions replacing such requirements
of such Act, rules,  or  regulations)  shall be mailed at least 30 days prior to
the  consummation  of such  Business  Combination  (whether  or not  such  proxy
statement or information statement is required to be mailed pursuant to such Act
or subsequent provisions) to stockholders of the Company.

     Section 3. For purposes of this Article Seventh:

     A. An "Affiliate" of, or a Person  "Affiliated"  with, a specified  Person,
shall  mean  a  Person  that  directly,   or  indirectly  through  one  or  more
intermediaries,  controls, or is controlled by, or is under common control with,
the Person specified.

     B.  "Announcement  Date"  shall  have the  meaning  set forth in  paragraph
B(i)(a) of Section 2 of this Article Seventh.

     C. The term  "Associate"  used to indicate a  relationship  with any Person
shall mean (1) any  corporation or  organization  (other than the Company or any
Subsidiary),  of which such  Person is an officer or partner or is,  directly or
indirectly,  the  Beneficial  Owner  of  10% or  more  of any  class  of  equity
securities, (2) any trust or other estate in which such Person has a substantial
beneficial  interest  or as to which  such  Person  serves as a trustee  or in a
similar  fiduciary  capacity,  and (3) any relative or spouse of such Person, or
any  relative of such  spouse,  who has the same home as such Person or who is a
director or officer of the Company or any Subsidiary.

     D. A Person shall be a "Beneficial Owner" of any Voting Stock:

          (i) which such Person or any of its  Affiliates  or  Associates  owns,
     directly or indirectly;

                                       9
<page>


          (ii) which such Person or any of its  Affiliates or Associates has (a)
     the right to acquire (whether such right is exercisable immediately or only
     after the  passage of time)  pursuant  to any  agreement,  arrangement,  or
     understanding or upon the exercise of conversion  rights,  exchange rights,
     warrants,  or options,  or otherwise,  or (b) the right to vote (whether or
     not irrevocable) pursuant to any agreement,  arrangement, or understanding;
     or

          (iii) which is Beneficially Owned, directly or indirectly,  by another
     Person with which such Person or any of its  Affiliates or  Associates  has
     any agreement,  arrangement, or understanding for the purpose of acquiring,
     holding, voting, or disposing of any shares of Voting Stock,

and any Voting  Stock of which a Person shall be the  Beneficial  Owner shall be
"Beneficially Owned" by, or be under the "Beneficial Ownership" of, such Person.

     E. "Business  Combination"  shall mean any transaction which is referred to
in any one or more of clauses  (i)  through  (vi) of  Section 1 of this  Article
Seventh.

     F. In the event of any Business  Combination in which the Company survives,
the phrase  "consideration other than cash to be received" as used in paragraphs
B(i) and (ii) of  Section 2 of this  Article  Seventh  shall  include  shares of
Common Stock and shares of any other class or series of outstanding Voting Stock
retained by the holders of such shares, or both.

     G.  "Determination  Date"  shall have the  meaning  set forth in  paragraph
B(i)(b) of Section 2 of this Article Seventh.

     H. "Disinterested Director" shall mean any member of the Board of Directors
who  is  not  an  Affiliate,  an  Associate,  or a  nominee  of  the  Interested
Stockholder  and who was a member  of the Board of  Directors  prior to the time
that the  Interested  Stockholder  became  an  Interested  Stockholder,  and any
successor  of a  Disinterested  Director who is not an Affiliate or Associate of
the  Interested  Stockholder  and is  recommended  to  succeed  a  Disinterested
Director  by a  majority  of  Disinterested  Directors  then  on  the  Board  of
Directors.

     I. "Fair Market  Value" shall mean:  (i) in the case of stock,  the highest
closing  sale price of a share of such stock  during the 30 calendar  day period
immediately  preceding the date in question on the  Composite  Tape for New York
Stock Exchange-Listed  Stocks, or, if such stock is not quoted on such Composite
Tape,  on the New York Stock  Exchange,  or, if such stock is not listed on such
Exchange,  on the principal United States securities  exchange  registered under
the Securities  Exchange Act of 1934 on which such stock is listed,  or, if such
stock is not listed on any such exchange, the highest closing bid quotation with
respect to a share of such stock during

                                       10
<page>


the 30 calendar  day period  immediately  preceding  the date in question on the
National Association of Securities Dealers,  Inc. Automated Quotations System or
any system then in use, or if no such quotations are available,  the fair market
value  on the date in  question  of a share of such  stock  as  determined  by a
majority of the Disinterested  Directors; and (ii) in the case of property other
than  cash or  stock,  the fair  market  value of such  property  on the date in
question as determined by a majority of the Disinterested Directors.

     J. "Interested  Stockholder" shall mean any Person (other than the Company,
any Subsidiary,  or any employee  benefit plan of the Company or any Subsidiary)
who or which:

          (i) is the Beneficial Owner,  directly or indirectly,  of at least 10%
     of the Voting Stock;

          (ii)  is an  Affiliate  of the  Company  and at any  time  within  the
     two-year  period  immediately  prior  to  the  date  in  question  was  the
     Beneficial  Owner,  directly or  indirectly,  of at least 10% of the Voting
     Stock; or

          (iii) is an assignee of or has  otherwise  succeeded  to any shares of
     Voting Stock which were at any time within the two-year period  immediately
     prior  to the  date  in  question  Beneficially  Owned  by  any  Interested
     Stockholder,  if such  assignment or succession  shall have occurred in the
     course of a transaction  or series of  transactions  not involving a public
     offering within the meaning of the Securities Act of 1933, as amended.

For purposes of determining whether a person is an Interested  Stockholder,  the
number of shares of Voting Stock deemed to be  outstanding  shall include shares
deemed owned through application of paragraph D of this Section 3, but shall not
include any other shares of Voting  Stock which may be issuable  pursuant to any
agreement,  arrangement, or understanding or upon exercise of conversion rights,
warrants, or options, or otherwise.

          K.  "Person"  shall mean any  individual,  firm,  trust,  partnership,
     association, corporation, or other entity.

          L. "Subsidiary"  shall mean any corporation of which a majority of any
     class of equity security is owned, directly or indirectly, by the Company.

          M.  "Voting  Stock"  shall have the  meaning set forth in Section 1 of
     this Article Seventh.

     Section 4. A majority of the  Disinterested  Directors shall have the power
and duty to determine for the purposes of this Article Seventh,  on the basis of
information known to them after reasonable inquiry, (A) whether a person is an

                                       11
<page>

Interested  Stockholder,  (B) the number of shares of Voting Stock  beneficially
owned by any  person,  (C)  whether a Person is an  Affiliate  or  Associate  of
another,  and (D)  whether  the assets  which are the  subject  of any  Business
Combination  have,  or the  consideration  to be  received  for the  issuance or
transfer  of  securities  by the  Company  or  any  Subsidiary  in any  Business
Combination  has, an  aggregate  Fair Market  Value of $100  million or more.  A
majority  of the  Disinterested  Directors  shall  have  the  further  power  to
interpret all the terms and provisions of this Article Seventh.

     Section 5. Nothing  contained in this Article Seventh shall be construed to
relieve any interested Stockholder from any fiduciary obligation imposed by law.

     Section 6.  Notwithstanding  any other  provisions of this  Certificate  of
Incorporation  or the  Bylaws  (and  notwithstanding  the  fact  that  a  lesser
percentage may otherwise be specified by law, this Certificate of Incorporation,
or the Bylaws), the affirmative vote of at least 80% of the Voting Stock, voting
together as a single  class (it being  understood  that for the purposes of this
Article  Seventh,  each share of the Voting Stock shall have the number of votes
granted  to  it in  accordance  with  Article  Fourth  of  this  Certificate  of
Incorporation),  shall be  required  to alter,  amend,  or repeal,  or adopt any
provisions inconsistent with, this Article Seventh.

     Eighth:  Any action required or permitted to be taken by the holders of the
Voting Stock must be effected at a duly called annual or special meeting of such
holders  and may not be  effected  by any  consent in  writing by such  holders.
Notwithstanding  anything  contained in this Certificate of Incorporation to the
contrary,  the affirmative  vote of at least 80% of the combined voting power of
the  then-outstanding  shares of all  classes and series of stock of the Company
entitled to vote generally in the election of directors ("Voting Stock"), voting
together as a single  class (it being  understood  that for the purposes of this
Article  Eighth,  each share of the Voting  Stock shall have the number of votes
granted  to  it in  accordance  with  Article  Fourth  of  this  Certificate  of
Incorporation),  shall be  required  to alter,  amend,  or repeal,  or adopt any
provisions inconsistent with, this Article Eighth.

     Ninth: The Board of Directors shall have the power to make,  alter,  amend,
or repeal, or adopt any provision  inconsistent with, the Bylaws (except insofar
as the Bylaws adopted by the stockholders shall otherwise  provide).  Any Bylaws
made by the directors under the powers conferred hereby may be altered, amended,
or repealed,  and any provisions  inconsistent  therewith may be adopted, by the
directors or by the  stockholders.  Notwithstanding  the  foregoing and anything
contained in this  Certificate of  Incorporation  to the contrary,  Section 2 of
Article II, and Sections 3, 12, 13, and 15 of Article III of the Bylaws,  all as
in effect  simultaneously  with the effectiveness of this Article,  shall not be
altered,  amended, or repealed, and no provision inconsistent therewith shall be
adopted,  without the  affirmative  vote of at least 80% of the combined  voting
power of the  then-outstanding  shares of all classes and series of stock of the
Company  entitled  to vote  generally  in the  election  of  directors  ("Voting
Stock"),  voting  together as a single class (it being  understood  that for the
purposes of this  Article  Ninth,  each share of the Voting Stock shall have the
number of votes granted to it in

                                       12

<page>

accordance   with  Article  Fourth  of  this   Certificate  of   Incorporation).
Notwithstanding  anything  contained in this Certificate of Incorporation to the
contrary,  the  affirmative  vote of at least 80% of the  Voting  Stock,  voting
together as a single class,  shall be required to alter,  amend,  or repeal,  or
adopt any provision inconsistent with, this Article Ninth.

Tenth:  A director of the Company shall not be personally  liable to the Company
or its  stockholders  for  monetary  damages for breach of  fiduciary  duty as a
director,  except for  liability  (i) for any breach of the  director's  duty of
loyalty to the Company or its  stockholders,  (ii) for acts or omissions  not in
good faith or which involve  intentional  misconduct  or a knowing  violation of
law, (iii) under Section 174 of the Delaware  General  Corporation  Law, or (iv)
for any  transaction  from  which the  director  derived  an  improper  personal
benefit.  If the Delaware General Corporation Law is hereafter amended to permit
further  limitation on or elimination of the personal liability of the Company's
directors for breach of fiduciary  duty, then a director of the Company shall be
exempt from such  liability for any such breach to the full extent  permitted by
the Delaware General Corporation Law as so amended from time to time. Any repeal
or  modification  of the  foregoing  provisions  of this Article  Tenth,  or the
adoption of any provision inconsistent herewith,  shall not adversely affect any
right or protection of a director of the Company hereunder in respect of any act
or omission of such director  occurring prior to such repeal,  modification,  or
adoption of an inconsistent provision.


                                       13





     IN WITNESS WHEREOF,  the undersigned has executed this Restated Certificate
of Incorporation this 20th day of February, 2002.

                                                    J. C. PENNEY COMPANY, INC.



                                                    By: /s/ Charles R. Lotter
                                                       ------------------------
                                                       Charles R. Lotter
                                                       Executive Vice President,
                                                       Secretary and
                                                       General Counsel

                                       14




                                    EXHIBIT A

                           CERTIFICATE OF DESIGNATIONS
                                       OF
                  SERIES A JUNIOR PARTICIPATING PREFERRED STOCK
                                       OF
                           J. C. PENNEY COMPANY, INC.
                     Pursuant to Section 151 of the Delaware
                             General Corporation Law


     J. C. Penney Company,  Inc. (f/k/a J. C. Penney Holdings,  Inc.), a company
organized and existing under the laws of the State of Delaware (the  "Company"),
DOES  HEREBY  CERTIFY  that  pursuant  to  authority  conferred  on the Board of
Directors of the Company by its Certificate of Incorporation  and the provisions
of Section 151(g) of the General  Corporation Law of the State of Delaware,  the
Board of Directors on January 22, 2002 adopted the following resolution:

     RESOLVED,  that pursuant to the authority  vested in the Board of Directors
of  the  Company  in  accordance  with  the  provisions  of its  Certificate  of
Incorporation,  a series of  Preferred  Stock of the  Company be, and hereby is,
created  and that the  designation  and amount  thereof  and the voting  powers,
preferences and relative, participating, optional or other special rights of the
shares of such  series,  and the  qualifications,  limitations  or  restrictions
thereof are as follows:

     Section 1.  Designation  and  Amount.  The shares of such  series  shall be
                 -------------------------
designated  "Series  A Junior  Participating  Preferred  Stock"  (the  "Series A
Preferred  Stock") and the number of shares  constituting  such series  shall be
1,600,000.

     Section 2. Dividends and Distributions.
                ----------------------------

     (A) Subject to the  provisions for adjustment  hereinafter  set forth,  the
holders of shares of Series A  Preferred  Stock  shall be  entitled  to receive,
when,  as and if  declared  by the  Board  of  Directors  out of  funds  legally
available for the purpose, (i) cash dividends in an amount per share (rounded to
the nearest  cent) equal to 1,000 times the  aggregate  per share  amount of all
cash  dividends  declared or paid on the Common  Stock,  50(cent)  par value per
share, of the Company (the "Common Stock") and (ii) a preferential cash dividend
("Preferential Dividend"), if any, on the first day of February, May, August and
November of each year (each a "Quarterly Dividend Payment Date"),  commencing on
the first Quarterly Dividend Payment Date after the first issuance of a share or
fraction of a share of Series A Preferred  Stock,  in an amount  equal to $50.00
per  share of Series A  Preferred  Stock  less the per share  amount of all cash
dividends  declared  on the Series A Preferred  Stock  pursuant to clause (i) of
this sentence since the immediately  preceding  Quarterly  Dividend Payment Date
or, with respect to the first Quarterly  Dividend  Payment Date, since the first
issuance of any share or fraction of a share of Series A Preferred Stock. In the
event the Company shall, at any time after the issuance of any share or fraction
of a share of Series A

                                      A-1
<page>

Preferred  Stock,  make any  distribution  on the shares of Common  Stock of the
Company,  whether  by  way of a  dividend  or a  reclassification  of  stock,  a
recapitalization,  reorganization  or  partial  liquidation  of the  Company  or
otherwise, which is payable in cash or any debt security, debt instrument,  real
or personal property or any other property (other than cash dividends subject to
the  immediately  preceding  sentence and other than a distribution of shares of
Common Stock or other capital stock of the Company and other than a distribution
of rights or warrants to acquire any such  share,  including  any debt  security
convertible into or exchangeable  for any such share),  at a price less than the
Current  Market  Price of such share,  then,  and in each such event the Company
shall  simultaneously  pay on each then outstanding  share of Series A Preferred
Stock  of the  Company  a  distribution,  in like  kind,  of  1,000  times  such
distribution  paid on a share of Common  Stock  (subject to the  provisions  for
adjustment hereinafter set forth). The dividends and distributions on the Series
A Preferred Stock to which holders  thereof are entitled  pursuant to clause (i)
of the  first  sentence  of this  paragraph  and  the  second  sentence  of this
paragraph are  hereinafter  referred to as  "Participating  Dividends,"  and the
multiple of such cash and noncash  dividends on the Common Stock  applicable  to
the determination of the Participating Dividends, which shall be 1,000 initially
but shall be adjusted from time to time as hereinafter  provided, is hereinafter
referred to as the  "Dividend  Multiple".  In the event the Company shall at any
time after March 26, 1999 (the "Effective  Date") declare or pay any dividend or
make any  distribution  on Common Stock  payable in shares of Common  Stock,  or
effect a subdivision or split or a combination,  consolidation  or reverse split
of the  outstanding  shares of Common  Stock into a greater or lesser  number of
shares of Common Stock, or issue any of its capital stock in a  reclassification
of the Common Stock  (including any such  reclassification  in connection with a
consolidation  or merger in which the  Company is the  continuing  or  surviving
corporation), then in each such case the Dividend Multiple thereafter applicable
to the  determination of the amount of Participating  Dividends which holders of
shares of Series A Preferred  Stock  shall be  entitled to receive  shall be the
Dividend  Multiple  applicable  immediately  prior to such event multiplied by a
fraction  the  numerator  of which is the  number  of  shares  of  Common  Stock
outstanding  immediately  after such event and the  denominator  of which is the
number of shares of Common Stock that were outstanding immediately prior to such
event.

     (B)  Except  as  otherwise  provided  for or  fixed by or  pursuant  to the
provisions of Article Fourth of the Certificate of  Incorporation of the Company
relating  to the  rights of  holders  of any  class or series of stock  having a
preference over the Common Stock as to dividends, the Company shall declare each
Participating Dividend at the same time it declares any cash or noncash dividend
or distribution on the Common Stock in respect of which a Participating Dividend
is  required to be paid.  No cash or noncash  dividend  or  distribution  on the
Common Stock in respect of which a  Participating  Dividend is required shall be
paid or set  aside  for  payment  on the  Common  Stock  unless a  Participating
Dividend in respect of such dividend or  distribution  on the Common Stock shall
be simultaneously paid or set aside for payment on the Series A Preferred Stock.

                                      A-2
<page>



     (C) Preferential  Dividends shall begin to accumulate on outstanding shares
of Series A  Preferred  Stock  from the  Quarterly  Dividend  Payment  Date next
preceding  the date of  issuance  of any  shares  of Series A  Preferred  Stock.
Accumulated but unpaid Preferential  Dividends shall cumulate but shall not bear
interest.  Preferential Dividends paid on the shares of Series A Preferred Stock
in an  amount  less  than  the  total  amount  of  such  dividends  at the  time
accumulated  and  payable  on such  shares  shall  be  allocated  pro  rata on a
share-by-share basis among all such shares at the time outstanding.

     Section 3. Voting Rights. The holders of shares of Series A Preferred Stock
shall have the following voting rights:

     (A) Subject to the provisions for adjustment  hereinafter  set forth,  each
share of Series A  Preferred  Stock shall  entitle  the holder  thereof to 1,000
votes on all matters submitted to a vote of the stockholders of the Company. The
number of votes which a holder of Series A Preferred  Stock is entitled to cast,
as the  same may be  adjusted  from  time to time as  hereinafter  provided,  is
hereinafter  referred to as the "Vote  Multiple." In the event the Company shall
at any time after the Effective Date declare or pay any dividend on Common Stock
payable  in shares  of  Common  Stock,  or  effect a  subdivision  or split or a
combination,  consolidation or reverse split of the outstanding shares of Common
Stock into a greater or lesser number of shares of Common Stock, or issue any of
its capital stock in a reclassification  of the Common Stock (including any such
reclassification  in  connection  with a  consolidation  or  merger in which the
Company is the continuing or surviving corporation),  then in each such case the
Vote Multiple thereafter  applicable to the determination of the number of votes
per  share to which  holders  of shares of  Series A  Preferred  Stock  shall be
entitled after such event shall be the Vote Multiple  immediately  prior to such
event multiplied by a fraction the numerator of which is the number of shares of
Common Stock  outstanding  immediately  after such event and the  denominator of
which is the number of shares of Common Stock that were outstanding  immediately
prior to such event.

     (B)  Except  as  otherwise   provided   herein,   in  the   Certificate  of
Incorporation, in any resolution or resolutions of the Board of Directors of the
Company  providing  for the issue of any other series of  Preferred  Stock or by
law, the holders of shares of Series A Preferred Stock, the holders of shares of
Common  Stock and the  holders of shares of any other class or series of capital
stock of the Company  entitled to vote  generally  for the election of directors
shall  vote  together  as  one  class  on all  matters  submitted  to a vote  of
stockholders of the Company.

     (C) In the event that the  Preferential  Dividends  accrued on the Series A
Preferred Stock for four or more  consecutive  quarterly  periods shall not have
been  declared and paid or set apart for  payment,  the holders of record of the
Series A  Preferred  Stock,  voting  together  with the holders of record of any
other series of Preferred  Stock of the Company which shall then have the right,
expressly  granted by the Certificate of  Incorporation of the Company or in any
resolution or resolutions of the Board of Directors of the Company providing for
the issue of such shares of Preferred

                                      A-3
<page>


Stock, to elect directors upon such a default in the payment of dividends by the
Company shall have the right, at the next meeting of stockholders called for the
election of directors,  voting  together as a class, to elect two members to the
Board of Directors,  which directors shall be in addition to the number provided
for pursuant to the  Company's  Bylaws  prior to such event,  to serve until the
next Annual  Meeting and until their  successors  are elected and  qualified  or
their earlier  resignation,  removal or incapacity or until such earlier time as
all accrued and unpaid  Preferential  Dividends upon the  outstanding  shares of
Series A  Preferred  Stock  shall have been paid (or set aside for  payment)  in
full.  The holders of shares of Series A Preferred  Stock shall continue to have
the right to elect directors as provided by the immediately  preceding  sentence
until all accrued and unpaid Preferential  Dividends upon the outstanding shares
of Series A Preferred  Stock shall have been paid (or set aside for  payment) in
full.  Such  directors  may be removed and  replaced by such  stockholders,  and
vacancies in such  directorships  may be filled only by such stockholders (or by
the remaining  director  elected by such  stockholders,  if there be one) in the
manner  permitted  by law.  Subject  to the  foregoing,  any  directors  elected
pursuant  to this  paragraph  3(C)  shall be  elected  annually  and  shall  not
constitute members of any Class of directors as contemplated by Article Sixth of
the Company's Certificate of Incorporation.

     (D) Except as  otherwise  required by law or set forth  herein,  holders of
Series A Preferred  Stock shall have no special  voting rights and their consent
shall not be  required  (except to the extent  they are  entitled to vote as set
forth herein) for the taking of any corporate action.

     Section 4. Certain Restrictions.
                ----------------------

     (A) Whenever  Preferential  Dividends  or  Participating  Dividends  are in
arrears or the Company shall be in default in payment  thereof,  thereafter  and
until all accrued and unpaid Preferential Dividends and Participating Dividends,
whether or not declared, on shares of Series A Preferred Stock outstanding shall
have been paid or set aside for payment in full,  and in addition to any and all
other rights which any holder of shares of Series A Preferred  Stock may have in
such circumstances, the Company shall not

          (i) declare or pay dividends on, make any other  distributions  on, or
     redeem or purchase or otherwise  acquire for  consideration,  any shares of
     stock  ranking  junior  (either  as  to  dividends  or  upon   liquidation,
     dissolution or winding up) to the Series A Preferred Stock;
          (ii) declare or pay dividends or make any other  distributions  on any
     shares of stock  ranking  on a parity  as to  dividends  with the  Series A
     Preferred  Stock,  unless  dividends  are  paid  ratably  on the  Series  A
     Preferred Stock and all such parity stock on which dividends are payable or
     in arrears in  proportion  to the total amounts to which the holders of all
     such shares are then entitled;
          (iii) except as permitted by subparagraph  (iv) of this paragraph (A),
     redeem or purchase or  otherwise  acquire for  consideration  shares of any
     stock  ranking on a parity  (either as to  dividends  or upon  liquidation,
     dissolution or winding up) with the Series A Preferred Stock, provided that
     the Company may at

                                      A-4
<page>

     any time redeem,  purchase or otherwise  acquire  shares of any such parity
     stock in  exchange  for shares of any stock of the Company  ranking  junior
     (both as to dividends and upon  liquidation,  dissolution or winding up) to
     the Series A Preferred  Stock;  or (iv)  purchase or otherwise  acquire for
     consideration  any  shares of Series A  Preferred  Stock,  or any shares of
     stock  ranking on a parity with the Series A Preferred  Stock (either as to
     dividends  or upon  liquidation,  dissolution  or  winding  up),  except in
     accordance  with a purchase  offer made in  writing or by  publication  (as
     determined  by the Board of  Directors)  to all holders of such shares upon
     such terms as the Board of Directors, after consideration of the respective
     annual  dividend  rates and other  relative  rights and  preferences of the
     respective series and classes, shall determine in good faith will result in
     fair and equitable treatment among the respective series or classes.

     (B) The Company shall not permit any  subsidiary of the Company to purchase
or  otherwise  acquire  for  consideration  any  shares of stock of the  Company
ranking junior to the Series A Preferred  Stock unless the Company could,  under
paragraph  (A) of this Section 4,  purchase or otherwise  acquire such shares at
such time and in such manner.

     (C) The  Company  shall not issue any  shares of Series A  Preferred  Stock
except upon exercise of Rights issued pursuant to that certain Rights  Agreement
between the Company  and the Rights  Agent,  a copy of which is on file with the
Secretary of the Company at the  principal  executive  office of the Company and
shall be made  available  to  holders  of  record  of  Common  Stock or Series A
Preferred  Stock without charge upon written request  therefor  addressed to the
Secretary  of the  Company.  Notwithstanding  the  foregoing  sentence,  nothing
contained in the  provisions  hereof shall prohibit or restrict the Company from
issuing for any purpose any series of Preferred Stock with rights and privileges
similar to,  different  from, or greater  than,  those of the Series A Preferred
Stock.

     Section  5.  Reacquired  Shares.  Any  shares of Series A  Preferred  Stock
                  -------------------
purchased or otherwise acquired by the Company in any manner whatsoever shall be
retired and cancelled  promptly after the acquisition  thereof.  All such shares
upon their  retirement  and  cancellation  shall become  authorized but unissued
shares of Preferred Stock, without designation as to series, and such shares may
be  reissued  as part of a new  series  of  Preferred  Stock  to be  created  by
resolution or resolutions of the Board of Directors.

     Section 6.  Liquidation,  Dissolution  or Winding Up. Upon any voluntary or
                 ----------------------------------------
involuntary   liquidation,   dissolution  or  winding  up  of  the  Company,  no
distribution  shall be made (i) to the holders of shares of stock ranking junior
to the Series A Preferred  Stock  (either as to dividends  or upon  liquidation,
dissolution  or winding  up) unless the  holders of shares of Series A Preferred
Stock shall have received,  subject to adjustment as hereinafter  provided,  the
greater of (A) $1,000 ($1.00 per one  one-thousandth  of a share) plus an amount
equal to all accumulated and unpaid dividends and distributions

                                      A-5

<page>


thereon,  whether  or not  declared,  to the date of such  payment,  and (B) the
amount equal to 1,000 times the aggregate  amount to be distributed per share to
holders of Common Stock, as the same may be adjusted as hereinafter provided, or
(ii) to the holders of stock ranking on a parity upon  liquidation,  dissolution
or winding up with the Series A Preferred Stock, unless simultaneously therewith
distributions  are made  ratably on the Series A  Preferred  Stock and all other
shares of such  parity  stock in  proportion  to the total  amounts to which the
holders of shares of Series A Preferred  Stock are entitled  under clause (i)(A)
of this sentence and to which the holders of such parity shares are entitled, in
each case upon such liquidation,  dissolution or winding up. The amount to which
holders  of  Series A  Preferred  Stock  shall  be  entitled  upon  liquidation,
dissolution  or  winding  up of the  Company  pursuant  to clause  (i)(B) of the
foregoing sentence is hereinafter referred to as the "Participating  Liquidation
Amount," and the multiple of the amount to be  distributed  to holders of shares
of Common Stock upon the  liquidation,  dissolution or winding up of the Company
applicable  pursuant to said clause to the  determination  of the  Participating
Liquidation  Amount,  which shall be 1,000 but may be adjusted from time to time
as  hereinafter  provided,  is  hereinafter  referred  to  as  the  "Liquidation
Multiple." In this event the Company shall at any time after the Effective  Date
declare or pay any dividend on Common Stock  payable in shares of Common  Stock,
or effect a  subdivision  or split or a  combination,  consolidation  or reverse
split of the outstanding  shares of Common Stock into a greater or lesser number
of  shares  of  Common   Stock,   or  issue  any  of  its  capital  stock  in  a
reclassification  of the Common Stock  (including any such  reclassification  in
connection with a consolidation or merger in which the Company is the continuing
or  surviving  corporation),  then in each  such case the  Liquidation  Multiple
thereafter  applicable to the  determination  of the  Participating  Liquidation
Amount to which holders of Series A Preferred Stock shall be entitled after such
event shall be the Liquidation  Multiple  applicable  immediately  prior to such
event multiplied by a fraction the numerator of which is the number of shares of
Common Stock  outstanding  immediately  after such event and the  denominator of
which is the number of shares of Common Stock that were outstanding  immediately
prior to such event.

          Section   7.    Certain    Reclassifications    and   Other    Events.
                          -----------------------------------------------------

     (A) In the event that holders of shares of Common Stock  receive  after the
Effective  Date, in respect of their shares of Common Stock any share of capital
stock of the  Company  (other  than any share of Common  Stock of the  Company),
whether by way of reclassification,  recapitalization,  reorganization, dividend
or other distribution or otherwise ("Transaction"),  then in each such event the
dividend rights,  voting rights and rights upon the liquidation,  dissolution or
winding up of the  Company of the shares of Series A  Preferred  Stock  shall be
adjusted so that after such event the holders of Series A Preferred  Stock shall
be  entitled,  in respect of each share of Series A  Preferred  Stock  held,  in
addition  to such rights in respect  thereof to which such  holder was  entitled
immediately prior to such adjustment,  to (i) such additional dividends as equal
the Dividend Multiple in effect immediately prior to such Transaction multiplied
by the additional dividends which the holder of a share of Common Stock shall be
entitled to receive by virtue of the receipt in the  Transaction of such capital
stock, (ii) such

                                      A-6

<page>


additional voting rights as equal the Vote Multiple in effect  immediately prior
to such Transaction  multiplied by the additional voting rights which the holder
of a share of Common Stock shall be entitled to receive by virtue of the receipt
in the Transaction of such capital stock and (iii) such additional distributions
upon  liquidation,  dissolution  or  winding  up of the  Company  as  equal  the
Liquidation Multiple in effect immediately prior to such Transaction  multiplied
by the  additional  amount  which the holder of a share of Common Stock shall be
entitled to receive upon  liquidation,  dissolution or winding up of the Company
by virtue of the receipt in the  Transaction of such capital stock,  as the case
may be, all as provided by the terms of such capital stock.

                  (B) In the event that holders of shares of Common Stock
receive after the Effective Date, in respect of their shares of Common Stock any
right or warrant to purchase Common Stock (including as such a right, for all
purposes of this paragraph, any security convertible into or exchangeable for
Common Stock) at a purchase price per share less than the Current Market Price
(as hereinafter defined) of a share of Common Stock on the date of issuance of
such right or warrant, then in each such event the dividend rights, voting
rights and rights upon the liquidation, dissolution or winding up of the Company
of the shares of Series A Preferred Stock shall each be adjusted so that after
such event the Dividend Multiple, the Vote Multiple and the Liquidation Multiple
shall each be the product of the Dividend Multiple, the Vote Multiple and the
Liquidation Multiple, as the case may be, in effect immediately prior to such
event multiplied by a fraction the numerator of which shall be the number of
shares of Common Stock outstanding immediately before such issuance of rights or
warrants plus the maximum number of shares of Common Stock which could be
acquired upon exercise in full of all such rights or warrants and the
denominator of which shall be the number of shares of Common Stock outstanding
immediately before such issuance of rights or warrants plus the number of shares
of Common Stock which could be purchased, at the Current Market Price of the
Common Stock at the time of such issuance, by the maximum aggregate
consideration payable upon exercise in full of all such rights or warrants.

     (C) In the event that holders of shares of Common Stock  receive  after the
Effective  Date in respect of their  shares of Common Stock any right or warrant
to purchase  capital stock of the Company  (other than shares of Common  Stock),
including  as such a right,  for all  purposes of this  paragraph,  any security
convertible into or exchangeable  for capital stock of the Company,  (other than
Common Stock),  at a purchase price per share less than the Fair Market Value of
such  shares of capital  stock on the date of issuance of such right or warrant,
then in each such event the  dividend  rights,  voting  rights  and rights  upon
liquidation,  dissolution or winding up of the Company of the shares of Series A
Preferred Stock shall each be adjusted so that after such event each holder of a
share of Series A Preferred Stock shall be entitled, in respect of each share of
Series A Preferred  Stock held, in addition to such rights in respect thereof to
which such holder was entitled  immediately  prior to such event, to receive (i)
such additional  dividends as equal the Dividend Multiple in effect  immediately
prior to such event multiplied,  first, by the additional dividends to which the
holder of a share of Common Stock shall be entitled  upon exercise of such right
or warrant by virtue of the capital  stock  which  could be  acquired  upon such
exercise and multiplied again by the Discount Fraction (as hereinafter defined),
(ii)  such  additional  voting  rights  as equal  the Vote  Multiple  in  effect
immediately  prior to such event  multiplied,  first,  by the additional  voting
rights to which the holder of a share of Common  Stock  shall be  entitled  upon
exercise of such right or warrant by

                                      A-7

<page>

virtue of the  capital  stock which could be  acquired  upon such  exercise  and
multiplied again by the Discount Fraction and (iii) such additional distribution
upon  liquidation,  dissolution  or  winding  up of the  Company  as  equal  the
Liquidation  Multiple  in effect  immediately  prior to such  event  multiplied,
first,  by the  additional  amount  which the holder of a share of Common  Stock
shall be entitled to receive upon liquidation,  dissolution or winding up of the
Company  upon  exercise of such right or warrant by virtue of the capital  stock
which could be acquired upon such exercise and multiplied  again by the Discount
Fraction.  For purposes of this  paragraph,  the "Discount  Fraction" shall be a
fraction  the  numerator  of which shall be the  difference  between the Current
Market  Price of a share of the  capital  stock  subject  to a right or  warrant
distributed  to  holders  of  shares  of Common  Stock as  contemplated  by this
paragraph  immediately after the distribution thereof and the purchase price per
share for such share of capital stock  pursuant to such right or warrant and the
denominator  of  which  shall  be the  Current  Market  Price of a share of such
capital stock immediately after the distribution of such right or warrant.

     (D) For purposes of this Certificate of  Designations,  the "Current Market
Price" of a share of capital  stock of the Company  (including a share of Common
Stock) on any date shall be deemed to be the average of the daily  closing price
per  share  thereof  over the 30  consecutive  Trading  Days  (as  such  term is
hereinafter defined) immediately prior to such date; provided, however, that, in
the event that such Current  Market Price of any such share of capital  stock is
determined  during a period  which  includes  any date that is within 30 Trading
Days after (i) the  ex-dividend  date for a dividend  or  distribution  on stock
payable in shares of such stock or  securities  convertible  into shares of such
stock,  or (ii)  the  effective  date of any  subdivision,  split,  combination,
consolidation,  reverse stock split or  reclassification of such stock, then and
in each such event, the Current Market Price shall be appropriately  adjusted by
the Board of Directors to reflect the Current Market Price of such stock to take
into account ex-dividend or post-effective  date trading.  The closing price for
any day shall be the last sale price,  regular  way,  or, in case,  no such sale
takes  place on such day,  the  average  of the  closing  bid and asked  prices,
regular  way  (in  either  case,  as  reported  in  the  principal  consolidated
transaction  reporting  system with respect to securities  listed or admitted to
trading  on the New York  Stock  Exchange),  or, if the shares are not listed or
admitted to trading on the New York Stock Exchange, as reported in the principal
consolidated  transaction  reporting system with respect to securities listed on
the  principal  national  securities  exchange on which the shares are listed or
admitted  to trading  or, if the shares are not listed or admitted to trading on
any national  securities  exchange,  the last quoted price or, if not so quoted,
the average of the high bid and low asked prices in the over-the-counter market,
as reported by the National  Association of Securities  Dealers,  Inc. Automated
Quotation System  ("NASDAQ") or such other system then in use, or if on any such
date the  shares  are not quoted by any such  organization,  the  average of the
closing bid and asked prices as furnished by a

                                      A-8
<page>

professional market maker making a market in the shares selected by the Board of
Directors.  The term  "Trading  Day"  shall  mean a day on which  the  principal
national  securities  exchange  on which the shares are  listed or  admitted  to
trading is open for the transaction of business or, if the shares are not listed
or admitted to trading on any  national  securities  exchange,  on which the New
York  Stock  Exchange  or such  other  national  securities  exchange  as may be
selected by the Board of Directors is open.  If the shares are not publicly held
or not so listed  or traded on any day  within  the  period of 30  Trading  Days
applicable to the  determination  of Current  Market Price thereof as aforesaid,
"Current  Market  Price" shall mean the fair market  value  thereof per share as
determined in good faith by the Board of  Directors.  In either case referred to
in the foregoing  sentence,  the  determination of Current Market Price shall be
described in a statement filed with the Secretary of the Company.

     Section 8. Consolidation,  Merger, etc. In the event that the Company shall
               -----------------------------
enter into any consolidation,  merger, combination or other transaction in which
shares  of  Common  Stock are  exchanged  for or  changed  into  other  stock or
securities,  cash  and/or  any  other  property,  then in any  such  event  each
outstanding  share  of  Series A  Preferred  Stock  shall  at the  same  time be
similarly  exchanged  for  or  changed  into  the  aggregate  amount  of  stock,
securities,  cash and other property (payable in like kind), as the case may be,
for which or into  which each  share of Common  Stock is  changed  or  exchanged
multiplied  by the highest of the Dividend  Multiple,  the Vote  Multiple or the
Liquidation Multiple in effect immediately prior to such event.

     Section 9. Effective Time of Adjustments.
                ------------------------------

     (A)  Adjustments to the Series A Preferred Stock required by the provisions
hereof  shall be  effective  as of the time at which  the event  requiring  such
adjustments occurs.

     (B) The Company shall give prompt  written notice to each holder of a share
of Series A Preferred Stock of the effect on any shares of any adjustment to the
dividend  rights,  voting  rights or rights  upon  liquidation,  dissolution  or
winding up of the Company required by the provisions hereof. Notwithstanding the
foregoing  sentence,  the failure of the  Company to give such notice  shall not
affect the  validity  of or the force or effect of or the  requirement  for such
adjustment.

     Section 10. No Redemption. The shares of Series A Preferred Stock shall not
                 --------------
be   redeemable   at  the  option  of  the   Company  or  any  holder   thereof.
Notwithstanding the foregoing sentence of this Section,  the Company may acquire
shares of Series A Preferred  Stock in any other  manner  permitted  by law, the
provisions of the Certificate of Designations  setting forth the rights,  powers
and  preferences  of the  Series  A  Preferred  Stock  and  the  Certificate  of
Incorporation of the Company.

     Section  11.  Ranking.  Unless  otherwise  provided in the  Certificate  of
                   ---------
Incorporation or a certificate of designations  relating to a subsequent  series
of  Preferred  Stock of the  Company,  the Series A  Preferred  Stock shall rank
junior to all other series

                                      A-9
<page>

of the  Company's  Preferred  Stock  as to the  payment  of  dividends  and  the
distribution of assets on liquidation,  dissolution or winding up, and senior to
the Common Stock.

     Section  12.  Amendment.  After the  Distribution  Date (as  defined in the
                   ----------
Rights  Agreement),  the provisions of the Certificate of  Designations  setting
forth the rights, powers and preferences of the Series A Preferred Stock and the
Certificate  of  Incorporation  shall not be amended in any manner  which  would
materially  affect the  rights,  privileges  or powers of the Series A Preferred
Stock without,  in addition to any other vote of  stockholders  required by law,
the affirmative vote of the holders of 66 2/3% of more of the outstanding shares
of Series A Preferred Stock, voting together as a single class.

                                      A-10




                                    EXHIBIT B

                           CERTIFICATE OF DESIGNATIONS
                                       OF
                    SERIES B ESOP CONVERTIBLE PREFERRED STOCK
                                       OF
                           J. C. PENNEY COMPANY, INC.

                         Pursuant to Section 151 of the
                        Delaware General Corporation Law

     J.  C.  Penney  Company,  Inc.  (f/k/a  J. C.  Penney  Holdings,  Inc.),  a
corporation  organized and existing under the Laws of the State of Delaware (the
"Company"),  DOES HEREBY CERTIFY that,  pursuant to the authority conferred upon
the Board of Directors by its Certificate of Incorporation and the provisions of
Section  151(g) of the General  Corporation  Law of the State of  Delaware,  the
Board of Directors adopted the following resolution:

     RESOLVED that,  pursuant to the authority  vested in the Board of Directors
of  the  Company  in  accordance  with  the  provisions  of its  Certificate  of
Incorporation,  a series of Preferred Stock of the Company be, and it hereby is,
created,  and that the  designation  and amount  thereof and the voting  powers,
preferences and relative, participating, optional or other special rights of the
shares of such  series,  and the  qualifications,  limitations  or  restrictions
thereof are as follows:

     Section 1.  Designation  and Amount;  Special Purpose  Restricted  Transfer
     -------     ---------------------------------------------------------------
Issue.
- -----


     (A) The shares of this series of  Preferred  Stock shall be  designated  as
Series B ESOP Convertible  Preferred Stock ("Series B Preferred  Stock") and the
number of shares constituting such series shall be 1,400,000.

     (B) Shares of Series B  Preferred  Stock  shall be issued only to a trustee
acting on behalf of an employee stock  ownership plan or other employee  benefit
plan of the  Company.  In the  event  of any  transfer  of  shares  of  Series B
Preferred  Stock to any person other than any such plan  trustee,  the shares of
Series B Preferred  Stock so  transferred,  upon such  transfer  and without any
further action by the Company or the holder,  shall be  automatically  converted
into shares of Common Stock on the terms  otherwise  provided for the conversion
of shares of Series B Preferred  Stock into shares of Common  Stock  pursuant to
Section 5 hereof and no such  transferee  shall  have any of the voting  powers,
preferences and relative, participating,  optional or special rights ascribed to
shares of Series B Preferred  Stock hereunder but,  rather,  only the powers and
rights  pertaining  to the  Common  Stock  into  which  such  shares of Series B
Preferred  Stock  shall be so  converted.  Certificates  representing  shares of
Series B  Preferred  Stock shall be legended  to reflect  such  restrictions  on
transfer.  Notwithstanding  the foregoing  provisions  of this  paragraph (B) of
Section 1, shares of Series B Preferred

                                      B-1
<page>


Stock (i) may be converted  into shares of Common Stock as provided by Section 5
hereof  and the  shares of Common  Stock  issued  upon  such  conversion  may be
transferred  by the  holder  thereof  as  permitted  by law and  (ii)  shall  be
redeemable by the Company upon the terms and conditions  provided by Sections 6,
7 and 8 hereof.

     Section 2. Dividends and Distributions.
     -------    ---------------------------

     (A) Subject to the  provisions for adjustment  hereinafter  set forth,  the
holders of shares of Series B  Preferred  Stock  shall be  entitled  to receive,
when,  as and if  declared  by the  Board  of  Directors  out of  funds  legally
available  therefor,  cash  dividends  ("Preferred  Dividends") in an amount per
share equal to $47.40 per share per annum, and no more,  payable  semi-annually,
one-half  on the first day of January  and  one-half on the first day of July of
each year (each a "Dividend  Payment  Date")  commencing  on January 1, 1989, to
holders  of record at the  start of  business  on such  Dividend  Payment  Date.
Preferred  Dividends  shall  begin to accrue on  outstanding  shares of Series B
Preferred  Stock from the date of  issuance of such shares of Series B Preferred
Stock.  Preferred  Dividends  shall  accrue on a daily basis  whether or not the
Company  shall have  earnings or surplus at the time,  but  Preferred  Dividends
accrued after January 1, 1989 on the shares of Series B Preferred  Stock for any
period less than a full semi-annual  period between Dividend Payment Dates shall
be computed on the basis of a 360-day year of 30-day months. A fully semi-annual
dividend  payment of $23.70 per share shall  accrue for the period from the date
of issuance  until June 30, 2002.  Accumulated  but unpaid  Preferred  Dividends
shall  cumulate  as of the  Dividend  Payment  Date on which they  first  become
payable,  but no  interest  shall  accrue on  accumulated  but unpaid  Preferred
Dividends.

     (B) So long as any  Series  B  Preferred  Stock  shall be  outstanding,  no
dividend  shall be declared or paid or set apart for payment on any other series
of stock ranking on a parity with the Series B Preferred  Stock as to dividends,
unless  there  shall  also be or have  been  declared  and paid or set apart for
payment on the Series B Preferred Stock, like dividends for all dividend payment
periods of the Series B Preferred Stock ending on or before the dividend payment
date of such parity stock,  ratably in proportion to the  respective  amounts of
dividends  accumulated  and unpaid  through such dividend  payment period on the
Series B Preferred  Stock and  accumulated  and unpaid or payable on such parity
stock through the dividend  payment  period on such parity stock next  preceding
such dividend  payment date. In the event that full cumulative  dividends on the
Series B  Preferred  Stock  have not been  declared  and paid or set  apart  for
payment when due, the Company  shall not declare or pay or set apart for payment
any dividends or make any other distributions on, or make any payment on account
of the purchase,  redemption or other  retirement of any other class of stock or
series thereof of the Company ranking, as to dividends or as to distributions in
the event of a liquidation, dissolution or

                                      B-2
<Page>


winding-up  of the  Company,  junior to the Series B Preferred  Stock until full
cumulative  dividends  on the Series B  Preferred  Stock shall have been paid or
declared and provided for; provided, however, that the foregoing shall not apply
to (i) any dividend  payable  solely in any shares of any stock  ranking,  as to
dividends or as to distributions  in the event of a liquidation,  dissolution or
winding-up of the Company,  junior to the Series B Preferred  Stock, or (ii) the
acquisition  of  shares  of  any  stock  ranking,  as  to  dividends  or  as  to
distributions  in the event of a  liquidation,  dissolution or winding up of the
Company,  junior to the Series B  Preferred  Stock  either (A)  pursuant  to any
employee or director  incentive or benefit plan or  arrangement  (including  any
employment,  severance or consulting agreement) of the Company or any subsidiary
of the Company  heretofore  or hereafter  adopted or (B) in exchange  solely for
shares of any other stock ranking junior to the Series B Preferred Stock.

     Section 3. Voting Rights. The holders of shares of Series B Preferred Stock
     -------    -------------
shall have the following voting rights:

     (A) The  holders of Series B  Preferred  Stock shall be entitled to vote on
all matters  submitted  to a vote of the holders of Common Stock of the Company,
voting together with the holders of Common Stock as one class. Each share of the
Series B  Preferred  Stock shall be entitled to the number of votes equal to the
number of shares of Common  Stock into  which  such share of Series B  Preferred
Stock could be converted  on the record date for  determining  the  stockholders
entitled  to  vote,  rounded  to the  nearest  one-tenth  of a  vote;  it  being
understood that whenever the "Conversion Price" (as defined in Section 5 hereof)
is adjusted as provided in Section 9 hereof,  the voting  rights of the Series B
Preferred Stock shall also be similarly adjusted.

     (B) Except as  otherwise  required by law or set forth  herein,  holders of
Series B Preferred  Stock shall have no special  voting rights and their consent
shall not be  required  (except to the  extent  they are  entitled  to vote with
holders of Common  Stock as set forth  herein)  for the taking of any  corporate
action; provided,  however, that the vote of at least 66-2/3% of the outstanding
shares of Series B Preferred  Stock,  voting  separately  as a series,  shall be
necessary to adopt any  alteration,  amendment or repeal of any provision of the
Restated  Certificate  of  Incorporation  of the  Company,  as amended,  or this
Resolution  (including any such alteration,  amendment or repeal effected by any
merger or  consolidation  in which the  Company is the  surviving  or  resulting
corporation) if such  amendment,  alteration or repeal would alter or change the
powers,  preferences or special rights of the shares of Series B Preferred Stock
so as to affect them adversely.

     Section 4. Liquidation, Dissolution or Winding Up.
     -------    --------------------------------------

     (A) Upon any voluntary or involuntary  liquidation,  dissolution or winding
up of the Company,  the holders of Series B Preferred Stock shall be entitled to
receive out of assets of the Company which remain after  satisfaction in full of
all valid claims of creditors of the Company and which are available for payment
to  stockholders  and  subject to the rights of the  holders of any stock of the
Company  ranking  senior to or on a parity with the Series B Preferred  Stock in
respect of  distributions  upon  liquidation,  dissolution  or winding up of the
Company,  before any amount  shall be paid or  distributed  among the holders of
Common Stock or any other shares ranking junior to the Series B Preferred  Stock
in respect of distributions upon liquidation, dissolution or

                                      B-3

<page>

winding up of the Company,  liquidating  distributions  in the amount of $600.00
per share,  plus an amount equal to all accumulated and unpaid dividends thereon
to the  date  fixed  for  distribution,  and no more.  If upon any  liquidation,
dissolution  or winding up of the Company,  the amounts  payable with respect to
the  Series  B  Preferred  Stock  and any  other  stock  ranking  as to any such
distribution on a parity with the Series B Preferred Stock are not paid in full,
the  holders of the Series B  Preferred  Stock and such other  stock shall share
ratably  in any  distribution  of assets in  proportion  to the full  respective
preferential  amounts  to which  they are  entitled.  After  payment of the full
amount to which they are  entitled as provided by the  foregoing  provisions  of
this paragraph 4(A), the holders of shares of Series B Preferred Stock shall not
be entitled to any further right or claim to any of the remaining  assets of the
Company.

     (B) Neither  the merger or  consolidation  of the Company  with or into any
other corporation, nor the merger or consolidation of any other corporation with
or into the  Company,  nor the sale,  transfer or lease of all or any portion of
the assets of the Company,  shall be deemed to be a dissolution,  liquidation or
winding up of the affairs of the Company for purposes of this Section 4, but the
holders of Series B Preferred Stock shall  nevertheless be entitled in the event
of any such merger or consolidation to the rights provided by Section 8 hereof.

     (C) Written notice of any voluntary or involuntary liquidation, dissolution
or winding up of the Company,  stating the payment  date or dates when,  and the
place or  places  where,  the  amounts  distributable  to  holders  of  Series B
Preferred  Stock  in such  circumstances  shall  be  payable,  shall be given by
first-class mail,  postage prepaid,  mailed not less than twenty (20) days prior
to any payment date stated therein,  to the holders of Series B Preferred Stock,
at the address  shown on the books of the Company or any transfer  agent for the
Series B Preferred Stock.

     Section 5. Conversion into Common Stock.
     -------    ----------------------------

     (A) A holder of shares of Series B Preferred  Stock shall be  entitled,  at
any time prior to the close of business on the date fixed for redemption of such
shares pursuant to Section 6, 7 or 8 hereof,  to cause any or all of such shares
to be converted  into shares of Common  Stock,  initially  at a conversion  rate
equal to the ratio of $600.00 to the amount which  initially shall be $60.00 and
which  shall be  adjusted as  hereinafter  provided  (and,  as so  adjusted,  is
hereinafter  sometimes  referred  to as the  "Conversion  Price")  (that  is,  a
conversion  rate  initially  equivalent  to ten shares of Common  Stock for each
share of Series B Preferred Stock so converted but that is subject to adjustment
as the Conversion Price is adjusted as hereinafter provided).

     (B) Any holder of shares of Series B  Preferred  Stock  desiring to convert
such shares  into shares of Common  Stock shall  surrender  the  certificate  or
certificates   representing  the  shares  of  Series  B  Preferred  Stock  being
converted, duly assigned or endorsed for transfer to the Company (or accompanied
by duly executed  stock powers  relating  thereto),  at the principal  executive
office of the  Company  or the  offices of the  transfer  agent for the Series B
Preferred Stock or such office or offices in the continental

                                      B-4
<page>


United States of an agent for  conversion as may from time to time be designated
by notice to the holders of the Series B  Preferred  Stock by the Company or the
transfer agent for the Series B Preferred  Stock,  accompanied by written notice
of conversion.  Such notice of conversion shall specify (i) the number of shares
of Series B Preferred  Stock to be converted and the name or names in which such
holder  wishes the  certificate  or  certificates  for Common  Stock and for any
shares of Series B Preferred Stock not to be so converted to be issued, and (ii)
the  address  to  which  such  holder  wishes  delivery  to be made of such  new
certificates to be issued upon such conversion.

     (C) Upon  surrender  of a  certificate  representing  a share or  shares of
Series B Preferred  Stock for  conversion,  the Company  shall issue and send by
hand delivery (with receipt to be acknowledged) or by first-class mail,  postage
prepaid,  to the holder  thereof or to such  holder's  designee,  at the address
designated  by such holder,  a  certificate  or  certificates  for the number of
shares of Common Stock to which such holder shall be entitled  upon  conversion.
In  the  event  that  there  shall  have  been   surrendered  a  certificate  or
certificates representing shares of Series B Preferred Stock, only part of which
are to be converted,  the Company shall issue and deliver to such holder or such
holder's  designee a new certificate or certificates  representing the number of
shares of Series B Preferred Stock which shall not have been converted.

     (D) The issuance by the Company of shares of Common Stock upon a conversion
of shares of Series B Preferred  Stock into  shares of Common  Stock made at the
option of the holder  thereof  shall be  effective  as of the earlier of (i) the
delivery  to  such  holder  or  such  holder's   designee  of  the  certificates
representing  the shares of Common Stock issued upon conversion  thereof or (ii)
the  commencement  of business on the second business day after the surrender of
the certificate or certificates for the shares of Series B Preferred Stock to be
converted, duly assigned or endorsed for transfer to the Company (or accompanied
by duly executed stock powers relating  thereto) as provided by this Resolution.
On and after the effective day of conversion,  the person or persons entitled to
receive the Common Stock issuable upon such conversion  shall be treated for all
purposes as the record holder or holders of such shares of Common Stock,  but no
allowance or adjustment shall be made in respect of dividends payable to holders
of Common  Stock in respect  of any period  prior to such  effective  date.  The
Company  shall not be  obligated  to pay any  dividends  which  shall  have been
declared  and shall be payable to holders of shares of Series B Preferred  Stock
on a Dividend Payment Date if such Dividend Payment Date for such dividend shall
coincide with or be on or subsequent to the effective date of conversion of such
shares.

     (E) The Company  shall not be  obligated  to deliver to holders of Series B
Preferred Stock any fractional share or shares of Common Stock issuable upon any
conversion of such shares of Series B Preferred  Stock,  but in lieu thereof may
make a cash payment in respect thereof in any manner permitted by law.

     (F) Whenever the Company shall issue shares of Common Stock upon conversion
of shares of Series B Preferred Stock as contemplated by this Section 5, the


                                      B-5

<page>


Company  shall issue  together with each such share of Common Stock one right to
purchase  Series A Preferred  Stock of the Company (or other  securities in lieu
thereof)  pursuant  to the Rights  Agreement  between the Company and the Rights
Agent, as such agreement may from time to time be amended,  or any rights issued
to holders of Common Stock of the Company in addition  thereto or in replacement
therefor, whether or not such rights shall be exercisable at such time, but only
if such rights are issued and  outstanding  and held by other  holders of Common
Stock of the Company at such time and have not expired.

     (G) The Company  shall at all times  reserve and keep  available out of its
authorized and unissued Common Stock, solely for issuance upon the conversion of
shares of Series B Preferred Stock as herein provided,  free from any preemptive
rights,  such  number of shares  of Common  Stock as shall  from time to time be
issuable upon the conversion of all the shares of Series B Preferred  Stock then
outstanding.  The Company shall prepare and shall use its best efforts to obtain
and  keep  in  force  such   governmental   or   regulatory   permits  or  other
authorizations as may be required by law, and shall comply with all requirements
as to registration or  qualification of the Common Stock, in order to enable the
Company  lawfully  to issue  and  deliver  to each  holder of record of Series B
Preferred  Stock such number of shares of its Common Stock as shall from time to
time be sufficient to effect the  conversion of all shares of Series B Preferred
Stock then outstanding and convertible into shares of Common Stock.

      During the Twelve
      Month Period                                         Price Per
      Beginning July 2                                     Share
      ------------------                                  ---------

               1988 .....................................$647.40
               1989 .....................................$642.66
               1990 .....................................$637.92
               1991 .....................................$633.18
               1992 .....................................$628.44
               1993 .....................................$623.70
               1994 .....................................$618.96
               1995 .....................................$614.22
               1996 .....................................$609.48
               1997 .....................................$604.74

     Section 6. Redemption At the Option of the Company.
     -------    ---------------------------------------

     (A) The Series B Preferred Stock shall be redeemable,  in whole or in part,
at the option of the Company at any time after July 1, 1991 or on or before July
1991 if permitted by  paragraph  (C) or (D) of this Section 6, at the  following
redemption prices: $600.00 per share, plus, in each case, an amount equal to all
accumulated  and unpaid  dividends  thereon  to the date  fixed for  redemption.
Payment of the  redemption  price shall be made by the Company in cash or shares
of Common Stock, or a combination thereof, as permitted by paragraph (E) of this
Section 6. From and after the date fixed

                                      B-6
<page>


for  redemption,  dividends  on shares of Series B  Preferred  Stock  called for
redemption  will cease to  accrue,  such  shares  will no longer be deemed to be
outstanding and all rights in respect of such shares of the Company shall cease,
except  the  right to  receive  the  redemption  price.  If less than all of the
outstanding  shares of Series B Preferred Stock are to be redeemed,  the Company
shall either redeem a portion of the shares of each holder  determined  pro rata
based on the number of shares held by each holder or shall  select the shares to
be  redeemed  by lot,  as may be  determined  by the Board of  Directors  of the
Company.

     (B) Unless otherwise  required by law, notice of redemption will be sent to
the holders of Series B Preferred Stock at the address shown on the books of the
Company or any  transfer  agent for the Series B Preferred  Stock by first class
mail, postage prepaid, mailed not less than twenty (20) days nor more than sixty
(60) days prior to the redemption  date.  Each such notice shall state:  (i) the
redemption date; (ii) the total number of shares of the Series B Preferred Stock
to be  redeemed  and, if fewer than all the shares held by such holder are to be
redeemed,  the number of such shares to be redeemed from such holder;  (iii) the
redemption  price;  (iv) the place or places where  certificates for such shares
are to be surrendered for payment of the redemption price; (v) that dividends on
the shares to be redeemed will cease to accrue on such redemption date; and (vi)
the  conversion  rights of the shares to be  redeemed,  the period  within which
conversion  rights  may be  exercised,  and the  Conversion  Price and number of
shares of Common Stock issuable upon conversion of a share of Series B Preferred
Stock at the time. Upon surrender of the  certificates  for any shares so called
for redemption and not previously  converted  (properly endorsed or assigned for
transfer,  if the Board of  Directors  of the  Company  shall so require and the
notice shall so state), such shares shall be redeemed by the Company at the date
fixed for redemption and at the redemption price set forth in this Section 6.

     (C) In the event of a change in the federal tax law of the United States of
America which has the effect of precluding  the Company from claiming any of the
tax  deductions  for  dividends  paid on the Series B Preferred  Stock when such
dividends are used as provided under Section  404(k)(2) of the Internal  Revenue
Code of 1986,  as amended and in effect on the date shares of Series B Preferred
Stock  are  initially  issued,  the  Company  may,  in its sole  discretion  and
notwithstanding  anything to the  contrary in  paragraph  (A) of this Section 6,
elect to redeem such shares for the amount payable in respect of the shares upon
liquidation of the Company pursuant to Section 4 hereof.

     (D)  Notwithstanding  anything  to the  contrary in  paragraph  (A) of this
Section 6, the  Company may elect to redeem any or all of the shares of Series B
Preferred  Stock  at any  time on or  prior  to July 1,  1991 on the  terms  and
conditions  set forth in  paragraphs  (A) and (B) of this Section 6, if the last
reported  sales price,  regular way, of a share of Common Stock,  as reported on
the New York Stock Exchange Composite Tape or, if the Common Stock is not listed
or admitted to trading on the New York Stock Exchange, on the principal national
securities exchange on which such stock is listed or admitted to

                                      B-7

<page>


trading  or, if the  Common  Stock is not listed or  admitted  to trading on any
national  securities  exchange,  on the National  Market  System of the National
Association of Securities  Dealers,  Inc. Automated  Quotation System ("NASDAQ")
or, if the  Common  Stock is not  quoted on such  National  Market  System,  the
average  of the  closing  bid and  asked  prices in  over-the-counter  market as
reported by NASDAQ,  for at least  twenty (20)  trading  days within a period of
thirty (30)  consecutive  trading days ending within five (5) days of the notice
of  redemption  equals  or  exceeds  one  hundred  fifty  percent  (150%) of the
Conversion  Price (giving  effect  equitably in making such  calculation  to any
adjustments required by Section 9 hereof).

     (E) The Company,  at its option,  may make payment of the redemption  price
required  upon  redemption  of shares of Series B Preferred  Stock in cash or in
shares of Common Stock,  or in a combination  of such shares and cash,  any such
shares to be valued for such  purpose at their Fair Market  Value (as defined in
paragraph (G) of Section 9 hereof, provided,  however, that in calculating their
Fair  Market  Value  the  Adjustment  Period  shall be deemed to be the five (5)
consecutive trading days preceding, and including, the date of redemption).

     Section 7. Other Redemption Rights.
     -------    -----------------------

     Shares of Series B  Preferred  Stock  shall be  redeemed by the Company for
cash or, if the Company so elects,  in shares of Common Stock,  or a combination
of such shares and cash,  any such shares of Common  Stock to be valued for such
purpose as  provided by  paragraph  (E) of Section 6, at a  redemption  price of
$600.00  per share plus  accumulated  and unpaid  dividends  thereon to the date
fixed for redemption,  at the option of the holder, at any time and from time to
time upon notice to the Company given not less than five (5) business days prior
to the date fixed by the holder in such notice for such redemption,  when and to
the extent necessary (i) for such holder to provide for  distributions  required
to be made under, or to satisfy an Investment  election provided to participants
in accordance with, the J. C. Penney Company,  Inc. Savings,  Profit-Sharing and
Stock Ownership Plan, dated and effective as of August 22, 1988, as the same may
be amended,  or any successor plan (the "plan") to  participants  in the Plan or
(ii) for such holder to make payment of  principal,  interest or premium due and
payable (whether as scheduled or upon  acceleration) on the 8.17% ESOP Notes Due
July 1, 1998 of the trust  under the Plan or any  indebtedness  incurred  by the
holder for the benefit of the Plan.

     Section 8. Consolidation, Merger, etc,
     -------    --------------------------

     (A) In the event that the Company shall  consummate  any  consolidation  or
merger or similar transaction,  however named, pursuant to which the outstanding
shares of Common Stock are by operation of law exchanged  solely for or changed,
reclassified  or  converted  solely  into stock of any  successor  or  resulting
company   (including  the  Company)  that   constitutes   "qualifying   employer
securities"  with  respect to a holder of Series B  Preferred  Stock  within the
meaning of Section 409(l) of the Internal Revenue Code of 1986, as amended,  and
Section  407(c)(5) of the Employee  Retirement  Income  Security Act of 1974, as
amended, or any successor provisions of

                                      B-8
<page>


law, and, if  applicable,  for a cash payment in lieu of fractional  shares,  if
any,  the shares of Series B Preferred  Stock of such holder shall be assumed by
and shall become preferred stock of such successor or resulting company,  having
in respect of such company insofar as possible the same powers,  preferences and
relative,  participating,  optional  or  other  special  rights  (including  the
redemption   rights   provided  by  Sections  6,  7  and  8  hereof),   and  the
qualifications, limitations or restrictions thereon, that the Series B Preferred
Stock  had  immediately  prior  to such  transaction,  except  that  after  such
transaction  each share of the Series B Preferred  Stock  shall be  convertible,
otherwise  on the terms and  conditions  provided by Section 5 hereof,  into the
qualifying employer securities so receivable by a holder of the number of shares
of Common  Stock into which such shares of Series B  Preferred  Stock could have
been converted  immediately  prior to such  transaction if such holder of Common
Stock failed to exercise any rights of election to receive any kind or amount of
stock,  securities,  cash or other property (other than such qualifying employer
securities  and a cash payment,  if  applicable,  in lieu of fractional  shares)
receivable  upon  such  transaction  (provided  that,  if the kind or  amount of
qualifying employer securities  receivable upon such transaction is not the same
for each  non-electing  share,  then the kind and amount of qualifying  employer
securities receivable upon such transaction for each non-electing share shall be
the kind and amount so receivable  per share by a plurality of the  non-electing
shares).  The rights of the Series B Preferred  Stock as preferred stock of such
successor or resulting  company  shall  successively  be subject to  adjustments
pursuant to Section 9 hereof after any such transaction as nearly  equivalent to
the  adjustments  provided for by such section  prior to such  transaction.  The
Company  shall  not  consummate  any  such  merger,   consolidation  or  similar
transaction  unless all then outstanding  shares of the Series B Preferred Stock
shall be  assumed  and  authorized  by the  successor  or  resulting  company as
aforesaid.

     (B) In the event that the Company shall  consummate  any  consolidation  or
merger or similar transaction,  however named, pursuant to which the outstanding
shares of  Common  Stock  are by  operation  of law  exchanged  for or  changed,
reclassified  or converted  into other stock or  securities or cash or any other
property, or any combination thereof, other than any such consideration which is
constituted  solely  of  qualifying  employer  securities  (as  referred  to  in
paragraph (A) of this Section 8) and cash payments,  if  applicable,  in lieu of
fractional shares, outstanding shares of Series B Preferred Stock shall, without
any  action on the part of the  Company or any holder  thereof  (but  subject to
paragraph (C) of this Section 8), be deemed  converted by virtue of such merger,
consolidation or similar transaction immediately prior to such consummation into
the  number of  shares  of  Common  Stock  into  which  such  shares of Series B
Preferred  Stock could have been converted at such time and each share of Series
B Preferred Stock shall, by virtue of such  transaction and on the same terms as
apply to the holders of Common  Stock,  be converted  into or exchanged  for the
aggregate amount of stock,  securities,  cash or other property (payable in like
kind)  receivable by a holder of the number of shares of Common Stock into which
such shares of Series B Preferred  Stock could have been  converted  immediately
prior to such  transaction if such holder of Common Stock failed to exercise any
rights of election as to the kind or amount of stock, securities,  cash or other
property receivable upon such transaction  (provided that, if the kind or amount
of stock, securities, cash or other

                                      B-9
<page>


property  receivable upon such transaction is not the same for each non-electing
share,  then the kind and amount of stock,  securities,  cash or other  property
receivable upon such transaction for each  non-electing  share shall be the kind
and amount so receivable per share by a plurality of the non-electing shares).

     (C) In the event the Company shall enter into any  agreement  providing for
any consolidation or merger or similar transaction described in paragraph (B) of
this Section 8, then the Company shall as soon as practicable thereafter (and in
any  event  at  least  ten  (10)  business  days  before  consummation  of  such
transaction)  give notice of such  agreement  and the material  terms thereof to
each  holder of Series B  Preferred  Stock and each such  holder  shall have the
right to elect, by written notice to the Company, to receive,  upon consummation
of such  transaction  (if and when such  transaction is  consummated),  from the
Company or the successor of the Company,  in redemption  and  retirement of such
Series B Preferred  Stock, a cash payment equal to the amount payable in respect
of shares of Series B Preferred Stock upon  liquidation of the Company  pursuant
to Section 4 hereof.  No such notice of  redemption  shall be  effective  unless
given to the Company  prior to the close of business on the fifth  business  day
prior to consummation of such  transaction,  unless the Company or the successor
of the Company  shall waive such prior  notice,  but any notice of redemption so
given prior to such time may be withdrawn by notice of  withdrawal  given to the
Company  prior to the  close of  business  on the  fifth  business  day prior to
consummation of such transaction.

     Section 9. Anti-dilution Adjustment.
     -------    ------------------------

     (A) In the event the Company shall,  at any time or from time to time while
any of the shares of the Series B  Preferred  Stock are  outstanding,  (i) pay a
dividend  or make a  distribution  in respect  of the Common  Stock in shares of
Common Stock,  (ii) subdivide the  outstanding  shares of Common Stock, or (iii)
combine the outstanding  shares of Common Stock into a smaller number of shares,
in each case  whether by  reclassification  of shares,  recapitalization  of the
Company (including a  recapitalization  effected by a merger or consolidation to
which Section 8 hereof does not apply) or  otherwise,  the  Conversion  Price in
effect  immediately  prior to such action shall be adjusted by multiplying  such
Conversion  Price by the fraction the numerator of which is the number of shares
of Common Stock outstanding immediately before such event and the denominator of
which is the number of shares of Common Stock outstanding immediately after such
event. An adjustment made pursuant to this paragraph 9(A) shall be given effect,
upon payment of such a dividend or  distribution,  as of the record date for the
determination of shareholders  entitled to receive such dividend or distribution
(on a retroactive  basis) and in the case of a subdivision or combination  shall
become effective immediately as of the effective date thereof.

     (B) In the event that the Company  shall,  at any time or from time to time
while any of the shares of Series B Preferred  Stock are  outstanding,  issue to
holders of shares of Common  Stock as a dividend or  distribution,  including by
way of a reclassification  of shares or a recapitalization  of the Company,  any
right or warrant to purchase shares of Common Stock (but not including as such a
right or warrant any

                                      B-10

<page>

security  convertible  into or  exchangeable  for  shares of Common  Stock) at a
purchase  price  per  share  less than the Fair  Market  Value  (as  hereinafter
defined)  of a share of Common  Stock on the date of  issuance  of such right or
warrant,  then,  subject to the  provisions  of  paragraphs  (E) and (F) of this
Section 9, the Conversion Price shall be adjusted by multiplying such Conversion
Price by the  fraction  the  numerator of which shall be the number of shares of
Common Stock outstanding  immediately before such issuance of rights or warrants
plus the number of shares of Common  Stock which could be  purchased at the Fair
Market  Value of a share of Common  Stock at the time of such  issuance  for the
maximum aggregate consideration payable upon exercise in full of all such rights
or warrants and the denominator of which shall be the number of shares of Common
Stock  outstanding  immediately  before such issuance of rights or warrants plus
the  maximum  number of  shares of Common  Stock  that  could be  acquired  upon
exercise in full of all such rights and warrants.

     (C) In the event the Company shall,  at any time or from time to time while
any of the shares of Series B Preferred Stock are  outstanding,  issue,  sell or
exchange  shares of Common Stock (other than pursuant to any right or warrant to
purchase or acquire shares of Common Stock (including as such a right or warrant
any security  convertible  into or exchangeable  for shares of Common Stock) and
other than  pursuant to any  employee or director  incentive  or benefit plan or
arrangement, including any employment, severance or consulting agreement, of the
Company or any subsidiary of the Company  heretofore or hereafter adopted) for a
consideration  having a Fair Market Value on the date of such issuance,  sale or
exchange  less  than the Fair  Market  Value of such  shares on the date of such
issuance,  sale or exchange,  then,  subject to the provisions of paragraphs (E)
and (F) of this Section 9, the Conversion Price shall be adjusted by multiplying
such Conversion Price by the fraction the numerator of which shall be the sum of
(i) the Fair Market Value of all the shares of Common Stock  outstanding  on the
day immediately  preceding the first public announcement of such issuance,  sale
or exchange plus (ii) the Fair Market Value of the consideration received by the
Company in respect of such issuance, sale or exchange of shares of Common Stock,
and the  denominator  of which shall be the product of (i) the Fair Market Value
of a share of Common  Stock on the day  immediately  preceding  the first public
announcement  of such issuance,  sale or exchange  multiplied by (ii) the sum of
the number of shares of Common Stock  outstanding on such day plus the number of
shares of Common Stock so issued, sold or exchanged by the Company. In the event
the Company shall, at any time or from time to time while any shares of Series B
Preferred Stock are outstanding,  issue,  sell or, exchange any right or warrant
to  purchase or acquire  shares of Common  Stock  (including  as such a right or
warrant  any  security  convertible  into or  exchangeable  for shares of Common
Stock),  other than any such  issuance to holders of shares of Common Stock as a
dividend or distribution  (including by way of a reclassification of shares or a
recapitalization  of the  Company)  and other than  pursuant to any  employee or
director  incentive or benefit plan or arrangement  (including  any  employment,
severance  or  consulting  agreement)  of the Company or any  subsidiary  of the
Company  heretofore  or hereafter  adopted,  for a  consideration  having a Fair
Market  Value on the  date of such  Issuance,  sale or  exchange  less  than the
Non-Dilutive Amount (as hereinafter defined), then, subject to the provisions of

                                      B-11

<page>

paragraphs (E) and (F) of this Section 9, the Conversion Price shall be adjusted
by multiplying  such Conversion Price by a fraction the numerator of which shall
be the sum of (i) the  Fair  Market  Value of all the  shares  of  Common  Stock
outstanding on the day  immediately  preceding the first public  announcement of
such  issuance,  sale or  exchange  plus  (ii)  the  Fair  Market  Value  of the
consideration  received  by the  Company in respect  of such  issuance,  sale or
exchange of such right or warrant  plus (iii) the Fair Market  Value at the time
of such  issuance of the  consideration  which the Company  would  receive  upon
exercise in full of all such rights or warrants,  and the  denominator  of which
shall be the product of (i) the Fair Market  Value of a share of Common Stock on
the day  immediately  preceding the first public  announcement of such issuance,
sale or  exchange  multiplied  by (ii) the sum of the number of shares of Common
Stock  outstanding on such day plus the maximum number of shares of Common Stock
which  could be  acquired  pursuant  to such right or warrant at the time of the
issuance,  sale or exchange of such right or warrant  (assuming shares of Common
Stock could be acquired pursuant to such right or warrant at such time).

     (D) In the event the Company shall,  at any time or from time to time while
any of the  shares  of  Series  B  Preferred  Stock  are  outstanding,  make  an
Extraordinary  Distribution  (as  hereinafter  defined) in respect of the Common
Stock,  whether  by  dividend,  distribution,   reclassification  of  shares  or
recapitalization    of   the   Company   (including   a   recapitalization    or
reclassification effected by a merger or consolidation to which Section 8 hereof
does not apply) or effect a Pro Rate  Repurchase  (as  hereinafter  defined)  of
Common  Stock,  the  Conversion  Price  in  effect  immediately  prior  to  such
Extraordinary  Distribution or Pro Rata Repurchase shall,  subject to paragraphs
(E) and (F) of this Section 9, be adjusted by multiplying  such Conversion Price
by the fraction  the  numerator of which is (i) the product of (x) the number of
shares  of  Common  Stock  outstanding  immediately  before  such  Extraordinary
Distribution or Pro Rate Repurchase  multiplied by (y) the Fair Market Value (as
herein defined) of a share of Common Stock on the record date with respect to an
Extraordinary Distribution,  or on the applicable expiration date (including all
extensions  thereof) of any tender offer which is a Pro Rata  Repurchase,  or on
the date of  purchase  with  respect to any Pro Rata  Repurchase  which is not a
tender  offer,  as the case may be,  minus  (ii)  the Fair  Market  Value of the
Extraordinary  Distribution  or the  aggregate  purchase  price  of the Pro Rata
Repurchase,  as the  case may be,  and the  denominator  of  which  shall be the
product  of (A) the  number of shares of Common  Stock  outstanding  immediately
before such Extraordinary  Dividend or Pro Rata Repurchase minus, in the case of
a Pro Rata Repurchase,  the number of shares of Common Stock  repurchased by the
Company  multiplied  by (B) the Fair Market  Value of a share of Common Stock on
the  record  date  with  respect  to an  Extraordinary  Distribution  or on  the
applicable  expiration  date  (including all  extensions  thereof) of any tender
offer which is a Pro Rata  Repurchase or on the date of purchase with respect to
any Pro Rata  Repurchase  which is not a tender  offer,  as the case may be. The
Company  shall send each  holder of Series B  Preferred  Stock (i) notice of its
intent to make any dividend or distribution  and (ii) notice of any offer by the
Company to make a Pro Rata  Repurchase,  in each case at the same time as, or as
soon as  practicable  after,  such  offer is first  communicated  (including  by
announcement of a record date in accordance with the rules of any stock exchange
on which the Common


                                      B-12

<page>

Stock is listed or admitted to trading) to holders of Common Stock.  Such notice
shall  indicate  the  intended  record  date and the  amount  and nature of such
dividend or  distribution,  or the number of shares  subject to such offer for a
Pro Rata  Repurchase and the purchase  price payable by the Company  pursuant to
such offer,  as well as the Conversion  Price and the number of shares of Common
Stock into which a share of Series B Preferred  Stock may be  converted  at such
time.

     (E)  Notwithstanding  any other  provisions  of this Section 9, the Company
shall not be required to make any adjustment of the Conversion Price unless such
adjustment would require an increase or decrease of at least one percent (1%) in
the Conversion  Price. Any lesser  adjustment shall be carried forward and shall
be made no later  than  the time of,  and  together  with,  the next  subsequent
adjustment  which,  together  with any  adjustment  or  adjustments  so  carried
forward, shall amount to an increase or decrease of at least one percent (1%) in
the Conversion Price.

     (F) If the Company  shall make any dividend or  distribution  on the Common
Stock or issue any Common Stock,  other  capital stock or other  security of the
Company or any rights or warrants  to  purchase  or acquire  any such  security,
which  transaction  does not result in an  adjustment  to the  Conversion  Price
pursuant to the  foregoing  provisions of this Section 9, the Board of Directors
of the Company  shall  consider  whether such action is of such a nature that an
adjustment to the Conversion  Price should  equitably be made in respect of such
transaction.  If in such case the Board of Directors  of the Company  determines
that an adjustment to the Conversion  Price should be made, an adjustment  shall
be made  effective as of such date,  as  determined by the Board of Directors of
the Company.  The  determination  of the Board of Directors of the Company as to
whether an  adjustment  to the  Conversion  Price should be made pursuant to the
foregoing  provisions of this paragraph  9(F), and, if so, as to what adjustment
should  be made and when,  shall be final and  binding  on the  Company  and all
stockholders  of the  Company.  The  Company  shall  be  entitled  to make  such
additional adjustments in the Conversion Price, in addition to those required by
the foregoing  provisions of this Section 9, as shall be necessary in order that
any  dividend  or  distribution  in  shares  of  capital  stock of the  Company,
subdivision,  reclassification  or combination of shares of stock of the Company
or any  recapitalization  of the Company  shall not be taxable to holders of the
Common Stock.

     (G) For purposes of this Resolution, the following definitions shall apply:

     "Extraordinary  Distribution" shall mean any dividend or other distribution
(effected while any of the shares of Series B Preferred  Stock are  outstanding)
(i) of cash,  where the aggregate  amount of such cash dividend or  distribution
together with the amount of all cash dividends and distributions made during the
preceding  period of 12 months,  when combined with the aggregate  amount of all
Pro Rata  Repurchases  (for this  purpose,  including  only that  portion of the
aggregate  purchase price of such Pro Rata Repurchase  which is in excess of the
Fair  Market  Value  of  the  Common  Stock  repurchased  as  determined  on the
applicable  expiration  date  (including all  extensions  thereof) of any tender
offer or exchange offer which is a Pro Rata Repurchase, or the

                                      B-13

<page>


date of purchase  with respect to any other Pro Rata  Repurchase  which is not a
tender  offer or exchange  offer made during such  period),  exceeds  twelve and
one-half  percent  (12-1/2%) of the aggregate Fair Market Value of all shares of
Common Stock  outstanding on the record date for  determining  the  shareholders
entitled  to  receive  such  Extraordinary  Distribution  and (ii) any shares of
capital  stock of the  Company  (other  than  shares  of  Common  Stock),  other
securities  of the Company  (other than  securities  of the type  referred to in
paragraph (B) of this Section 9),  evidences of  indebtedness  of the Company or
any other person or any other  property  (including  shares of any subsidiary of
the  Company),  or  any  combination  thereof.  The  Fair  Market  Value  of  an
Extraordinary Distribution for purposes of paragraph (D) of this Section 9 shall
be the sum of the Fair Market Value of such Extraordinary  Distribution plus the
amount of any cash  dividends  which are not  Extraordinary  Distributions  made
during such twelve month period and not previously  included in the  calculation
of an adjustment pursuant to paragraph (D) of this Section 9.

     "Fair Market  Value" shall mean,  as to shares of Common Stock or any other
class of capital  stock or  securities  of the Company or any other issuer which
are publicly  traded,  the average of the Current Market Prices (as  hereinafter
defined) of such shares or securities for each day of the Adjustment  Period (as
hereinafter defined). "Current Market Price" of publicly traded shares of Common
Stock or any other  class of capital  stock or other  security of the Company or
any other issuer for a day shall mean the last  reported  sales  price,  regular
way,  or, in case no sale takes place on such day,  the average of the  reported
closing bid and asked prices, regular way, in either case as reported on the Now
York  Stock  Exchange  Composite  Tape or,  if such  security  is not  listed or
admitted to trading on the New York Stock  Exchange,  on the principal  national
securities  exchange on which such security is listed or admitted to trading or,
if not listed or admitted to trading on any national securities exchange, on the
NASDAQ  National  Market  System  or,  if such  security  is not  quoted on such
National Market System,  the average of the closing bid and asked prices on each
such day in the  over-the-counter  market as  reported  by NASDAQ or, if bid and
asked  prices for such  security  on each such day shall not have been  reported
through  NASDAQ,  the  average  of the bid and  asked  prices  for  such  day as
furnished by any New York Stock Exchange  member firm regularly  making a market
in such  security  selected  for such  purpose by the Board of  Directors of the
Company or a committee thereof on each trading day during the Adjustment Period.
"Adjustment  Period" shall mean the period of five (5) consecutive trading days,
selected by the Board of Directors of the Company or a committee thereof, during
the 20 trading  days  preceding,  and  including,  the date as of which the Fair
Market Value of a security is to be  determined.  The "Fair Market Value" of any
security  which is not publicly  traded or of any other  property shall mean the
fair  value  thereof  as  determined  by an  independent  investment  banking or
appraisal  firm  experienced  in the  valuation of such  securities  or property
selected in good faith by the Board of  Directors  of the Company or a committee
thereof,  or, if no such  investment  banking or  appraisal  firm is in the good
faith  judgment of the Board of  Directors or such  committee  available to make
such determination, as determined in good faith by the Board of Directors of the
Company or such committee.

                                      B-14

<page>

     "Non-Dilutive  Amount" in respect of an  issuance,  sale or exchange by the
Company of any right or warrant to  purchase or acquire  shares of Common  Stock
(including any security  convertible  into or exchangeable  for shares of Common
Stock) shall mean the remainder of (i) the product of the Fair Market Value of a
share of Common Stock on the day preceding the first public announcement of such
issuance,  sale or exchange multiplied by the maximum number of shares of Common
Stock which  could be  acquired  on such date upon the  exercise in full of such
rights and  warrants  (including  upon the  conversion  or  exchange of all such
convertible  or  exchangeable  securities),   whether  or  not  exercisable  (or
convertible  or  exchangeable)  at such date,  minus (ii) the  aggregate  amount
payable  pursuant to such right or warrant to purchase or acquire  such  maximum
number of shares of Common Stock; provided,  however, that in no event shall the
Non-Dilutive  Amount be less than zero. For purposes of the foregoing  sentence,
in the case of a security  convertible into or exchangeable for shares of Common
Stock,  the amount payable pursuant to a right or warrant to purchase or acquire
shares of Common  Stock shall be the Fair Market  Value of such  security on the
date of the issuance, sale or exchange of such security by the Company.

     "Pro Rata Repurchase"  shall mean any purchase of shares of Common Stock by
the Company or any subsidiary thereof, whether for cash, shares of capital stock
of the Company,  other  securities of the Company,  evidences of indebtedness of
the Company or any other  person or any other  property  (including  shares of a
subsidiary of the Company),  or any combination  thereof,  effected while any of
the shares of Series B Preferred Stock are  outstanding,  pursuant to any tender
offer or exchange offer subject to Section 13(e) of the Securities  Exchange Act
of 1934, as amended (the "Exchange Act"), or any successor  provision of law, or
pursuant to any other offer  available  to  substantially  all holders of Common
Stock;  provided,  however,  that no  purchase  of shares by the  Company or any
subsidiary  thereof made in open market  transactions shall be deemed a Pro Rata
Repurchase.  For purposes of this paragraph 9(G), shares shall be deemed to have
been  purchased  by the  Company  or any  subsidiary  thereof  "in  open  market
transactions"  if they have been purchased  substantially in accordance with the
requirements  of Rule 10b-18 as in effect  under the  Exchange  Act, on the date
shares of Series B  Preferred  Stock are  initially  issued by the Company or on
such other terms and  conditions  as the Board of  Directors of the Company or a
committee thereof shall have determined are reasonably  designed to prevent such
purchases  from having a material  effect on the  trading  market for the Common
Stock.

     (H) Whenever an adjustment to the  Conversion  Price and the related voting
rights of the Series B Preferred Stock is required  pursuant to this Resolution,
the Company shall forthwith place on file with the transfer agent for the Common
Stock and the Series B Preferred  Stock if there be one, and with the  Secretary
of the Company,  a statement  signed by two officers of the Company  stating the
adjusted  Conversion  Price  determined  as  provided  herein and the  resulting
conversion  ratio,  and the voting rights (as  appropriately  adjusted),  of the
Series B Preferred  Stock.  Such statement shall set forth in reasonable  detail
such facts as shall be  necessary to show the reason and the manner of computing
such adjustment, including any determination of Fair Market Value

                                      B-15

<page>

involved in such  computation.  Promptly after each adjustment to the Conversion
Price and the related voting rights of the Series B Preferred Stock, the Company
shall mail a notice thereof and of the then prevailing  conversion ratio to each
holder of shares of the Series B Preferred Stock.

     Section  10.  Ranking   Attributable   Capital  and  Adequacy  of  Surplus;
     -------       -------------------------------------------------------------
Retirement of Shares.
- --------------------


     (A) The  Series  B  Preferred  Stock  shall  rank  senior  to the  Series A
Preferred  Stock and the Common  Stock as to the  payment of  dividends  and the
distribution  of  assets  on  liquidation,  dissolution  and  winding  up of the
Company,   and,  unless  otherwise  provided  in  the  Restated  Certificate  of
Incorporation  of the Company,  as amended,  or a  Certificate  of  Designations
relating to a subsequent  series of Preferred  Stock,  without par value, of the
Company,  the Series B Preferred  Stock shall rank junior to all other series of
the Company's Preferred Stock, without par value, as to the payment of dividends
and the distribution of assets on liquidation, dissolution or winding up.

     (B) The capital of the Company  allocable  to the Series B Preferred  Stock
for purposes of the Delaware  General  Corporation Law (the  "Corporation  Law")
shall be $600.00 per share. In addition to any vote of stockholders  required by
law, the vote of the holders of a majority of the outstanding shares of Series B
Preferred  Stock shall be required to increase the par value of the Common Stock
or otherwise  increase the capital of the Company  allocable to the Common Stock
for the purpose of the Corporation  Law if, as a result thereof,  the surplus of
the Company for purposes of the Corporation Law would be less than the amount of
Preferred Dividends that would accrue on the then outstanding shares of Series B
Preferred Stock during the following three years.

     (C) Any  shares of Series B  Preferred  Stock  acquired  by the  Company by
reason of the  conversion  or  redemption  of such  shares as  provided  by this
Resolution,  or otherwise  so  acquired,  shall be retired as shares of Series B
Preferred  Stock and restored to the status of authorized but unissued shares of
preferred stock,  without par value, of the Company,  undesignated as to series,
and may thereafter be reissued as part of a new series of such  preferred  stock
as permitted by law.

     Section 11. Miscellaneous.
     -------     -------------

     (A) All  notices  referred to herein  shall be in writing,  and all notices
hereunder shall be deemed to have been given upon the earlier of receipt thereof
or three (3) business days after the mailing  thereof if sent by registered mail
(unless  first-class mail shall be specifically  permitted for such notice under
the terms of this  Resolution) with postage  prepaid,  addressed:  (i) if to the
Company,  to its  office at 14841  North  Dallas  Parkway,  Dallas  Texas  75240
(Attention:  Secretary)  or to the  transfer  agent for the  Series B  Preferred
Stock, or other agent of the Company  designated as permitted by this Resolution
or (ii) if to any holder of the Series B Preferred Stock or

                                      B-16

<page>

Common  Stock,  as the case may be, to such holder at the address of such holder
as listed in the stock  record  books of the  Company  (which  may  include  the
records of any transfer agent for the Series B Preferred  Stock or Common Stock,
as the case may be) or (iii) to such other  address  as the  Company or any such
holder, as the case may be, shall have designated by notice similarly given.

     (B) The term "Common Stock" as used in this Resolution  means the Company's
Common Stock of 50(cent) par value,  as the same exists at the date of filing of
a Certificate of Designations  relating to Series B Preferred Stock or any other
class of stock resulting from  successive  changes or  reclassification  of such
Common Stock consisting  solely of changes in par value, or from par value to no
par value,  or from no par value to par value. In the event that, at any time as
a result of an  adjustment  made pursuant to Section 9 of this  Resolution,  the
holder of any share of the Series B Preferred Stock upon thereafter surrendering
such shares for conversion  shall become entitled to receive any shares or other
securities  of the Company  other than shares of Common  Stock,  the  Conversion
Price  in  respect  of such  other  shares  or  securities  so  receivable  upon
conversion of shares of Series B Preferred  Stock shall  thereafter be adjusted,
and shall be subject to further adjustment from time to time, in a manner and on
terms as nearly  equivalent as  practicable  to the  provisions  with respect to
Common Stock  contained in Section 9 hereof,  and the  provisions  of Sections 1
through 8 and 10 and 11 of this  Resolution  with  respect to the  Common  Stock
shall apply on like or similar terms to any such other shares or securities.

     (C) The Company shall pay any and all stock transfer and documentary  stamp
taxes that may be payable in respect of any  issuance  or  delivery of shares of
Series B Preferred Stock or shares of Common Stock or other securities issued on
account of Series B Preferred Stock pursuant hereto or certificates representing
such shares or securities.  The Company shall not,  however,  be required to pay
any such tax which may be payable in respect  of any  transfer  involved  in the
issuance or delivery  of shares of Series B Preferred  Stock or Common  Stock or
other  securities  in a name  other  than that in which  the  shares of Series B
Preferred Stock with respect to which such shares or other securities are issued
or delivered  were  registered,  or in respect of any payment to any person with
respect to any such shares or securities  other than a payment to the registered
holder thereof, and shall not be required to make any such issuance, delivery or
payment  unless  and until  the  person  otherwise  entitled  to such  issuance,
delivery  or payment  has paid to the  Company the amount of any such tax or has
established,  to the satisfaction of the Company, that such tax has been paid or
is not payable.

     (D) In the event that a holder of shares of Series B Preferred  Stock shall
not by written  notice  designate the name in which shares of Common Stock to be
issued upon  conversion  of such shares  should be registered or to whom payment
upon  redemption  of shares of Series B  Preferred  Stock  should be made or the
address to which the certificate or certificates  representing  such shares,  or
such  payment,  should be sent,  the Company  shall be entitled to register such
shares,  and make  such  payment,  in the name of the  holder  of such  Series B
Preferred Stock as shown on the

                                      B-17

<page>


records of the Company and to send the certificate or certificates  representing
such shares, or such payment, to the address of such holder shown on the records
of the Company.

     (E) Unless otherwise provided in the Restated Certificate of Incorporation,
as amended, of the Company, all payments in the form of dividends, distributions
on voluntary or involuntary dissolution,  liquidation or winding-up or otherwise
made upon the shares of Series B Preferred  Stock and any other stock ranking on
a parity  with the Series B  Preferred  Stock with  respect to such  dividend or
distribution  shall be made pro  rata,  so that  amounts  paid per  share on the
Series B  Preferred  Stock and such other  stock shall in all cases bear to each
other the same ratio that the required dividends,  distributions or payments, as
the case may be, then  payable per share on the shares of the Series B Preferred
Stock and such other stock bear to each other.

     (F) The Company may appoint,  and from time to time discharge and change, a
transfer agent for the Series B Preferred  Stock.  Upon any such  appointment or
discharge  of a  transfer  agent,  the  Company  shall  send  notice  thereof by
first-class  mail,  postage  prepaid,  to each  holder  of  record  of  Series B
Preferred Stock.

                                      B-18