EXHIBIT 3.1



                          CERTIFICATE OF INCORPORATION
                                       OF
                    FIRST FEDERAL BANC OF THE SOUTHWEST, INC


        FIRST: The name of the Corporation is First Federal Banc of the
Southwest, Inc. (hereinafter sometimes referred to as the "Corporation").

        SECOND: The address of the registered office of the Corporation in the
State of Delaware is Corporation Trust Center, 1209 Orange Street, in the City
of Wilmington, County of New Castle. The name of the registered agent at that
address is The Corporation Trust Company.

        THIRD: The purpose of the Corporation is to engage in any lawful act or
activity for which a corporation may be organized under the General Corporation
Law of Delaware.

        FOURTH:

        A. The total number of shares of all classes of stock which the
Corporation shall have the authority to issue is one million five hundred
thousand (1,500,000) consisting of:

1.      Five hundred thousand (500,000) shares of preferred stock, par value one
        cent ($.01) per share (the "Preferred Stock"); and

2.      One million (1,000,000) shares of common stock, par value one cent
        ($.01) per share (the "Common Stock").

        B. The Board of Directors is hereby expressly authorized, subject to any
limitations prescribed by law, to provide for the issuance of the shares of
Preferred Stock in series, and by filing a certificate pursuant to the
applicable law of the State of Delaware (such certificate being hereinafter
referred to as a "Preferred Stock Designation"), to establish from time to time
the number of shares to be included in each such series, and to fix the
designation, powers, preferences and rights of the shares of each such series
and any qualifications, limitations or restrictions thereof. The number of
authorized shares of the Preferred Stock may be increased or decreased (but not
below the number of shares thereof then outstanding) by the affirmative vote of
the holders of a majority of the Common Stock, without a vote of the holders of
the Preferred Stock, or of any series thereof, unless a vote of any such holders
is required pursuant to the terms of any Preferred Stock Designation.

        FIFTH: The following provisions are inserted for the management of the
business and the conduct of the affairs of the Corporation, and for further
definition, limitation and regulation of the powers of the Corporation and of
its directors and stockholders:

A.      The business and affairs of the Corporation shall be managed by or under
        the direction of the Board of Directors. In addition to the powers and
        authority expressly conferred upon them by Statute or by this
        Certificate of Incorporation or the Bylaws of the Corporation, the
        directors are hereby empowered to exercise all such powers and do all
        such acts and things as may be

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        exercised or done by the Corporation.

B.      The directors of the Corporation need not be elected by written ballot
        unless the Bylaws so provide.

C.      Subject to the rights of holders of any class or series of Preferred
        Stock, any action required or permitted to be taken by the stockholders
        of the Corporation must be effected at a duly called annual or special
        meeting of stockholders of the Corporation and may not be effected by
        any consent in writing by such stockholders.

D.      Subject to the rights of holders of any class or series of Preferred
        Stock, special meetings of stockholders of the Corporation may be called
        only by the Board of Directors pursuant to a resolution adopted by a
        majority of the total number of directors which the Corporation would
        have if there were no vacancies on the Board of Directors (the "Whole
        Board").

E.      Stockholders shall not be permitted to cumulate their votes for the
        election of directors.

        SIXTH:

        A. The number of directors shall be fixed from time to time exclusively
by the Board of Directors pursuant to a resolution adopted by a majority of the
Whole Board. The directors, other than those who may be elected by the holders
of any class or series of Preferred Stock, shall be divided into three classes,
as nearly equal in number as reasonably possible, with the term of office of the
first class to expire at the conclusion of the first annual meeting of
stockholders, the term of office of the second class to expire at the conclusion
of the annual meeting of stockholders one year thereafter and the term of office
of the third class to expire at the conclusion of the annual meeting of
stockholders two years thereafter, with each director to hold office until his
or her successor shall have been duly elected and qualified. At each annual
meeting of stockholders following such initial classification and election,
directors elected to succeed those directors whose terms expire shall be elected
for a term of office to expire at the third succeeding annual meeting of
stockholders after their election, with each director to hold office until his
or her successor shall have been duly elected and qualified.

        B. Subject to the rights of the holders of any series of Preferred Stock
then outstanding, newly created directorships resulting from any increase in the
authorized number of directors or any vacancies in the Board of Directors
resulting from death, resignation, retirement, disqualification, removal from
office or other cause may be filled only by a majority vote of the directors
then in office, though less than a quorum, and directors so chosen shall hold
office for a term expiring at the annual meeting of stockholders at which the
term of office of the class to which they have been elected expires, and until
such director's successor shall have been duly elected and qualified. No
decrease in the number of directors constituting the Board of Directors shall
shorten the term of any incumbent director.

        C. Advance notice of stockholder nominations for the election of
directors and of business to be brought by stockholders before any meeting of
the stockholders of the Corporation shall be given in the manner provided in the
Bylaws of the Corporation.

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        D. Subject to the rights of the holders of any series of Preferred Stock
then outstanding, any directors, or the entire Board of Directors, may be
removed from office at any time, but only for cause and only by the affirmative
vote of the holders of at least 75% of the voting power of all of the
then-outstanding shares of capital stock of the Corporation entitled to vote
generally in the election of directors, voting together as a single class.

        SEVENTH: The Board of Directors is expressly empowered to adopt, amend
or repeal the Bylaws of the Corporation. Any adoption, amendment or repeal of
the Bylaws of the Corporation by the Board of Directors shall require the
approval of a majority of the Whole Board. The stockholders shall also have
power to adopt, amend or repeal the Bylaws of the Corporation. In addition to
any vote of the holders of any class or series of stock of this Corporation
required by law or by this Certificate of Incorporation, the affirmative vote of
the holders of at least 75% of the voting power of all of the then-outstanding
shares of the capital stock of the Corporation entitled to vote generally in the
election of directors, voting together as a single class, shall be required to
adopt, amend or repeal any provisions of the Bylaws of the Corporation.

        EIGHTH:

        A. In addition to any affirmative vote required by law or this
Certificate of Incorporation, and except as otherwise expressly provided in this
Section:

1.      any merger or consolidation of the Corporation or any Subsidiary (as
        hereinafter defined) with (i) any Interested Stockholder (as hereinafter
        defined) or (ii) any other corporation (whether or not itself an
        Interested Stockholder) which is, or after such merger or consolidation
        would be, an Affiliate (as hereinafter defined) of an Interested
        Stockholder; or

2.      any sale, lease, exchange, mortgage, pledge, transfer or other
        disposition (in one transaction or a series of transactions) to or with
        any Interested Stockholder, or any Affiliate of any Interested
        Stockholder, of any assets of the Corporation or any Subsidiary having
        an aggregate Fair Market Value (as hereafter defined) equaling or
        exceeding 25% or more of the combined assets of the Corporation and its
        Subsidiaries; or

3.      the issuance or transfer by the Corporation or any Subsidiary (in one
        transaction or a series of transactions) of any securities of the
        Corporation or any Subsidiary to any Interested Stockholder or any
        Affiliate of any Interested Stockholder in exchange for cash, securities
        or other property (or a combination thereof) having an aggregate Fair
        Market Value equaling or exceeding 25% of the combined assets of the
        Corporation and its Subsidiaries except pursuant to an employee benefit
        plan of the Corporation or any Subsidiary thereof; or

4.      the adoption of any plan or proposal for the liquidation or dissolution
        of the Corporation proposed by or on behalf of any Interested
        Stockholder or any Affiliate of any Interested Stockholder; or

5.      any reclassification of securities (including any reverse stock split),
        or recapitalization of the Corporation, or any merger or consolidation
        of the Corporation with any of its Subsidiaries or any other transaction
        (whether or not with or into or otherwise involving an Interested

                                       3


        Stockholder) which has the effect, directly or indirectly, of increasing
        the proportionate share of the outstanding shares of any class of equity
        or convertible securities of the Corporation or any Subsidiary which is
        directly or indirectly owned by any Interested Stockholder or any
        Affiliate of any Interested Stockholder (a "Disproportionate
        Transaction"); provided, however, that no such transaction shall be
        deemed a Disproportionate Transaction if the increase in the
        proportionate ownership of the Interested Stockholder or Affiliate as a
        result of such transaction is no greater than the increase experienced
        by the other stockholders generally;

shall require the affirmative vote of the holders of at least 75% of the voting
power of the then-outstanding shares of stock of the Corporation entitled to
vote in the election of directors (the "Voting Stock"), voting together as a
single class. Such affirmative vote shall be required notwithstanding the fact
that no vote may be required, or that a lesser percentage may be specified, by
law or by any other provisions of this Certificate of Incorporation or any
Preferred Stock Designation or in any agreement with any national securities
exchange or quotation system or otherwise.

        The term "Business Combination" as used in this Article EIGHTH shall
mean any transaction which is referred to in any one or more of paragraphs 1
through 5 of Section A of this Article EIGHTH.

        B. The provisions of Section A of this Article EIGHTH shall not be
applicable to any particular Business Combination, and such Business Combination
shall require only the affirmative vote of the majority of the outstanding
shares of capital stock entitled to vote, or such vote as is required by law or
by this Certificate of Incorporation, if, in the case of any Business
Combination that does not involve any cash or other consideration being received
by the stockholders of the Corporation solely in their capacity as stockholders
of the Corporation, the condition specified in the following paragraph 1 is met
or, in the case of any other Business Combination, all of the conditions
specified in either of the following paragraphs 1 and 2 are met:

1.      The Business Combination shall have been approved by a majority of the
        Disinterested Directors (as hereinafter defined).

2.      All of the following conditions shall have been met:

        (a)     The aggregate amount of the cash and the Fair Market Value as of
                the date of the consummation of the Business Combination of
                consideration other than cash to be received per share by the
                holders of Common Stock in such Business Combination shall at
                least be equal to the higher of the following:

                I.      (if applicable) the Highest Per Share Price, including
                        any brokerage commissions, transfer taxes and soliciting
                        dealers' fees, paid by the Interested Stockholder or any
                        of its Affiliates for any shares of Common Stock
                        acquired by it (X) within the two-year period
                        immediately prior to the first public announcement of
                        the proposal of the Business Combination (the
                        "Announcement Date"), or (Y) in the transaction in which
                        it became an Interested Stockholder, whichever is
                        higher.

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                II.     the Fair Market Value per share of Common Stock on the
                        Announcement Date or on the date on which the Interested
                        Stockholder became an Interested Stockholder (such
                        latter date is referred to in this Article EIGHTH as the
                        "Determination Date"), whichever is higher.

        (b)     The aggregate amount of the cash and the Fair Market Value as of
                the date of the consummation of the Business Combination of
                consideration other than cash to be received per share by
                holders of shares of any class of outstanding Voting Stock other
                than Common Stock shall be at least equal to the highest of the
                following (it being intended that the requirements of this
                subparagraph (b) shall be required to be met with respect to
                every such class of outstanding Voting Stock, whether or not the
                Interested Stockholder has previously acquired any shares of a
                particular class of Voting Stock):

                I.      (if applicable) the Highest Per Share Price (as
                        hereinafter defined), including any brokerage
                        commissions, transfer taxes and soliciting dealers'
                        fees, paid by the Interested Stockholder for any shares
                        of such class of Voting Stock acquired by it (X) within
                        the two-year period immediately prior to the
                        Announcement Date, or (Y) in the transaction in which it
                        became an Interested Stockholder, whichever is higher;

                II.     (if applicable) the highest preferential amount per
                        share to which the holders of shares of such class of
                        Voting Stock are entitled in the event of any voluntary
                        or involuntary liquidation, dissolution or winding up of
                        the Corporation; and

                III.    the Fair Market Value per share of such class of Voting
                        Stock on the Announcement Date or on the Determination
                        Date, whichever is higher.

        (c)     The consideration to be received by holders of a particular
                class of outstanding Voting Stock (including Common Stock) shall
                be in cash or in the same form as the Interested Stockholder has
                previously paid for shares of such class of Voting Stock. If the
                Interested Stockholder has paid for shares of any class of
                Voting Stock with varying forms of consideration, the form of
                consideration to be received per share by holders of shares of
                such class of Voting Stock shall be either cash or the form used
                to acquire the largest number of shares of such class of Voting
                Stock previously acquired by the Interested Stockholder. The
                price determined in accordance with subparagraph B.2 of this
                Article EIGHTH shall be subject to appropriate adjustment in the
                event of any stock dividend, stock split, combination of shares
                or similar event.

        (d)     After such Interested Stockholder has become an Interested
                Stockholder and prior to the consummation of such Business
                Combination; (i) except as approved by a majority of the
                Disinterested Directors, there shall have been no failure to
                declare and pay at the regular date therefor any full quarterly
                dividends (whether or not cumulative) on any outstanding stock
                having preference over the Common Stock as to dividends or

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                liquidation; (ii) there shall have been (X) no reduction in the
                annual rate of dividends paid on the Common Stock (except as
                necessary to reflect any subdivision of the Common Stock),
                except as approved by a majority of the Disinterested Directors,
                and (Y) an increase in such annual rate of dividends as
                necessary to reflect any reclassification (including any reverse
                stock split), recapitalization, reorganization or any similar
                transaction which has the effect of reducing the number of
                outstanding shares of Common Stock, unless the failure to so
                increase such annual rate is approved by a majority of the
                Disinterested Directors; and (iii) neither such Interested
                Stockholder nor any of its Affiliates shall have become the
                beneficial owner of any additional shares of Voting Stock except
                as part of the transaction which results in such Interested
                Stockholder becoming an Interested Stockholder.

        (e)     After such Interested Stockholder has become an Interested
                Stockholder, such Interested Stockholder shall not have received
                the benefit, directly or indirectly (except proportionately as a
                stockholder), of any loans, advances, guarantees, pledges or
                other financial assistance or any tax credits or other tax
                advantages provided by the Corporation, whether in anticipation
                of or in connection with such Business Combination or otherwise.

        (f)     A proxy or information statement describing the proposed
                Business Combination and complying with the requirements of the
                Securities Exchange Act of 1934 and the rules and regulations
                thereunder (or any subsequent provisions replacing such Act,
                rules or regulations) shall be mailed to stockholders of the
                Corporation at least 30 days prior to the consummation of such
                Business Combination (whether or not such proxy or information
                statement is required to be mailed pursuant to such Act or
                subsequent provisions).

        C.      For the purposes of this Article EIGHTH:

1.      A "Person" shall include an individual, a group acting in concert, a
        corporation, a partnership, an association, a joint venture, a pool, a
        joint stock company, a trust, an unincorporated organization or similar
        company, a syndicate or any other group formed for the purpose of
        acquiring, holding or disposing of securities.

2.      "Interested Stockholder" shall mean any Person (other than the
        Corporation or Subsidiary thereof) who or which:

        (a)     is the beneficial owner, directly or indirectly, of more than
                10% of the voting power of the outstanding Voting Stock; or

        (b)     is an Affiliate of the Corporation and at any time within the
                two-year period immediately prior to the date in question was
                the beneficial owner, directly or indirectly, of 10% or more of
                the voting power of the then-outstanding Voting Stock; or

        (c)     is an assignee of or has otherwise succeeded to any shares of
                Voting Stock which were at any time within the two-year period
                immediately prior to the date in question

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                beneficially owned by any Interested Stockholder, if such
                assignment or succession shall have occurred in the course of a
                transaction or series of transactions not involving a public
                offering within the meaning of the Securities Act of 1933.

3.      A Person shall be a "beneficial owner" of any Voting Stock:

        (a)     which such Person or any of its Affiliates or Associates (as
                hereinafter defined) beneficially owns, directly or indirectly
                within the meaning of Rule 13d-3 under the Securities Exchange
                Act of 1934, as in effect on October 31, 1994; or

        (b)     which such Person or any of its Affiliates or Associates has (i)
                the right to acquire (whether such right is exercisable
                immediately or only after the passage of time), pursuant to any
                agreement, arrangement or understanding or upon the exercise of
                conversion rights, exchange rights, warrants or options, or
                otherwise, or (ii) the right to vote pursuant to any agreement,
                arrangement or understanding (but neither such Person nor any
                such Affiliate or Associate shall be deemed to be the beneficial
                owner of any shares of Voting Stock solely by reason of a
                revocable proxy granted for a particular meeting of
                stockholders, pursuant to a public solicitation of proxies for
                such meeting, and with respect to which shares neither such
                Person nor any such Affiliate or Associate is otherwise deemed
                the beneficial owner); or

        (c)     which are beneficially owned, directly or indirectly within the
                meaning of Rule 13d-3 under the Securities Exchange Act of 1934,
                as in effect on October 31, 1994, by any other Person with which
                such Person or any of its Affiliates or Associates has any
                agreement, arrangement or understanding for the purposes of
                acquiring, holding, voting (other than solely by reason of a
                revocable proxy as described in Subparagraph (b) of this
                Paragraph 3) or in disposing of any shares of Voting Stock;

        provided, however, that, in the case of any employee stock ownership or
        similar plan of the Corporation or of any Subsidiary in which the
        beneficiaries thereof possess the right to vote any shares of Voting
        Stock held by such plan, no such plan nor any trustee with respect
        thereto (nor any Affiliate of such trustee), solely by reason of such
        capacity of such trustee, shall be deemed, for any purposes hereof, to
        beneficially own any shares of Voting Stock held under any such plan.

4.      For the purpose of determining whether a Person is an Interested
        Stockholder pursuant to Paragraph 2 of this Section C, the number of
        shares of Voting Stock deemed to be outstanding shall include shares
        deemed owned through application of Paragraph 3 of this Section C but
        shall not include any other shares of Voting Stock which may be issuable
        pursuant to any agreement, arrangement or understanding, or upon
        exercise of conversion rights, warrants or options, or otherwise.

5.      "Affiliate" and "Associate" shall have the respective meanings ascribed
        to such terms in Rule 12b-2 of the General Rules and Regulations under
        the Securities Exchange Act of 1934, as in effect on October 31, 1994.

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6.      "Subsidiary" means any corporation of which a majority of any class of
        equity security is owned, directly or indirectly, by the Corporation;
        PROVIDED, HOWEVER, that for the purposes of the definition of Interested
        Stockholder set forth in Paragraph 2 of this Section C, the term
        "Subsidiary" shall mean only a corporation of which a majority of each
        class of equity security is owned, directly or indirectly, by the
        Corporation.

7.      "Disinterested Director" means any member of the Board of Directors who
        is unaffiliated with the Interested Stockholder and was a member of the
        Board of Directors prior to the time that the Interested Stockholder
        became an Interested Stockholder, and any director who is thereafter
        chosen to fill any vacancy on the Board of Directors or who is elected
        and who, in either event, is unaffiliated with the Interested
        Stockholder, and in connection with his or her initial assumption of
        office is recommended for appointment or election by a majority of
        Disinterested Directors then on the Board of Directors.

8.      "Fair Market Value" means: (a) in the case of stock, the highest closing
        sales price of the stock during the 30-day period immediately preceding
        the date in question of a share of such stock of the National
        Association of Securities Dealers Automated Quotations ("NASDAQ") System
        or any system then in use, or, if such stock is admitted to trading on a
        principal United States securities exchange registered under the
        Securities Exchange Act of 1934, Fair Market Value shall be the highest
        sale price reported during the 30-day period preceding the date in
        question, or, if no such quotations are available, the Fair Market Value
        on the date in question of a share of such stock as determined by the
        Board of Directors in good faith, in each case with respect to any class
        of stock, appropriately adjusted for any dividend or distribution in
        shares of such stock or in combination or reclassification of
        outstanding shares of such stock into a smaller number of shares of such
        stock, and (b) in the case of property other than cash or stock, the
        Fair Market Value of such property on the date in question as determined
        by the Board of Directors in good faith.

9.      Reference to "Highest Per Share Price" shall in each case with respect
        to any class of stock reflect an appropriate adjustment for any dividend
        or distribution in shares of such stock or any stock split or
        reclassification of outstanding shares of such stock into a greater
        number of shares of such stock or any combination or reclassification of
        outstanding shares of such stock into a smaller number of shares of such
        stock.

10.     In the event of any Business Combination in which the Corporation
        survives, the phrase "consideration other than cash to be received" as
        used in Subparagraphs (a) and (b) of Paragraph 2 of Section B of this
        Article EIGHTH shall include the shares of Common Stock and/or the
        shares of any other class of outstanding Voting Stock retained by the
        holders of such shares.

        D. A majority of the Disinterested Directors of the Corporation shall
have the power and duty to determine for the purposes of this Article EIGHTH, on
the basis of information known to them after reasonable inquiry, (a) whether a
person is an Interested Stockholder; (b) the number of shares of Voting Stock
beneficially owned by any person; (c) whether a person is an Affiliate or
Associate of another; and (d) whether the assets which are the subject of any
Business Combination have, or the consideration to be received for the issuance
or transfer of securities by the Corporation

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or any Subsidiary in any Business Combination has an aggregate Fair Market Value
equaling or exceeding 25% of the combined assets of the Corporation and its
Subsidiaries. A majority of the Disinterested Directors shall have the further
power to interpret all of the terms and provisions of this Article EIGHTH.

        E. Nothing contained in this Article EIGHTH shall be construed to
relieve any Interested Stockholder from any fiduciary obligation imposed by law.

        F. Notwithstanding any other provisions of this Certificate of
Incorporation or any provision of law which might otherwise permit a lesser vote
or no vote, but in addition to any affirmative vote of the holders of any
particular class or series of the Voting Stock required by law, this Certificate
of Incorporation or any Preferred Stock Designation, the affirmative vote of the
holders of at least 75% of the voting power of all of the then-outstanding
shares of the Voting Stock, voting together as a single class, shall be required
to alter, amend or repeal this Article EIGHTH.

        NINTH: The Board of Directors of the Corporation, when evaluating any
offer of another Person (as defined in Article EIGHTH hereof) to (A) make a
tender or exchange offer for any equity security of the Corporation, (B) merge
or consolidate the Corporation with another corporation or entity or (C)
purchase or otherwise acquire all or substantially all of the properties and
assets of the Corporation, may, in connection with the exercise of its judgment
in determining what is in the best interest of the Corporation and its
stockholders, give due consideration to all relevant factors, including, without
limitation, the social and economic effect of acceptance of such offer on the
Corporation's present and future customers and employees and those of its
Subsidiaries (as defined in Article EIGHTH hereof); on the communities in which
the Corporation and its Subsidiaries operate or are located; on the ability of
the Corporation to fulfill its corporate objectives as a financial institution
holding company and on the ability of its subsidiary financial institution to
fulfill the objectives of a federally insured financial institution under
applicable statutes and regulations.

        TENTH:

        A. Except as set forth in Section B of this Article TENTH, in addition
to any affirmative vote of stockholders required by law or this Certificate of
Incorporation, any direct or indirect purchase or other acquisition by the
Corporation of any equity security of any class from any Interested Person (as
hereinafter defined) shall require the affirmative vote of the holders of at
least 75% of the Voting Stock of the Corporation that is not beneficially owned
by such Interested Person, voting together as a single class. Such affirmative
vote shall be required notwithstanding the fact that no vote may be required, or
that a lesser percentage may be specified, by law or by any other provisions of
this Certificate of Incorporation or any Preferred Stock Designation or in any
agreement with any national securities exchange or quotation system, or
otherwise. Certain defined terms used in this Article TENTH are as set forth in
Section C below.

        B. The provisions of Section A of this Article TENTH shall not be
applicable with respect to:

1.      any purchase or other acquisition of securities made as part of a tender
        or exchange offer by the Corporation or a Subsidiary (which term, as
        used in this Article TENTH, is as defined in

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        the first clause of Section C.6 of Article EIGHTH hereof) of the
        Corporation to purchase securities of the same class made on the same
        terms to all holders of such securities and, if required, complying with
        the applicable requirements of the Securities Exchange Act of 1934 and
        the rules and regulations thereunder (or any subsequent provision
        replacing such Act, rules or regulations);

2.      any purchase or acquisition made pursuant to an open market purchase
        program approved by a majority of the Board of Directors, including a
        majority of the Disinterested Directors (which term, as used in this
        Article TENTH, is as defined in Article EIGHTH hereof); or

3.      any purchase or acquisition which is approved by a majority of the Board
        of Directors, including a majority of the Disinterested Directors, and
        which is made at no more than the Market Price (as hereinafter defined),
        on the date that the understanding between the Corporation and the
        Interested Person is reached with respect to such purchase (whether or
        not such purchase is made or a written agreement relating to such
        purchase is executed on such date), of shares of the class of Equity
        Security to be purchased.

        C.      For the purposes of this Article TENTH:

1.      The term Interested Person shall mean any Person (other than the
        Corporation, Subsidiaries of the Corporation, pension, profit sharing,
        employee stock ownership or other employee benefit plans of the
        Corporation and its Subsidiaries, entities organized or established by
        the Corporation or any of its Subsidiaries pursuant to the terms of such
        plans and trustees and fiduciaries with respect to any such plan acting
        in such capacity) that is the direct or indirect beneficial owner of 5%
        or more of the Voting Stock of the Corporation, and any Affiliate or
        Associate of any such person.

2.      The Market Price of shares of a class of equity security on any day
        shall be determined in the same manner as "Fair Market Value" set forth
        in section C.8 of Article EIGHTH.

3.      For purposes of this Article TENTH, all references to the term
        Interested Stockholder in the definition of Disinterested Director shall
        be deemed to refer to the term Interested Person.

        ELEVENTH:

        A. Each person who was or is made a party or is threatened to be made a
party to or is otherwise involved in any action, suit or proceeding, whether
civil, criminal, administrative or investigative (hereinafter a "proceeding"),
by reason of the fact that he or she is or was a director or an officer of the
Corporation or is or was serving at the request of the Corporation as a director
or officer of another corporation, including, without limitation, any Subsidiary
(as defined in Article EIGHTH herein), partnership, joint venture, trust or
other enterprise, including service with respect to an employee benefit plan
(hereinafter an "indemnitee"), whether the basis of such proceeding is alleged
action in an official capacity as a director or officer or in any other capacity
while serving as a director or officer, shall be indemnified and held harmless
by the Corporation to the fullest extent authorized by the Delaware General
Corporation Law, as the same exists or may hereafter be amended (but, in the
case of any such amendment, only to the extent that such

                                       10


        amendment permits the Corporation to provide broader indemnification
        rights than such law permitted the Corporation to provide prior to such
        amendment), against all expense, liability and loss (including
        attorneys' fees, judgments, fines, ERISA excise taxes or penalties and
        amounts paid in settlement) reasonably incurred or suffered by such
        indemnitee in connection therewith; PROVIDED, HOWEVER, that, except as
        provided in Section C hereof with respect to proceedings to enforce
        rights to indemnification, the Corporation shall indemnify any such
        indemnitee in connection with a proceeding (or part thereof) initiated
        by such indemnitee only if such proceeding (or part thereof) was
        authorized by the Board of Directors of the Corporation.

        B. The right to indemnification conferred in Section A of this Article
shall include the right to be paid by the Corporation the expenses incurred in
defending any such proceeding in advance of its final disposition (hereinafter
an "advancement of expenses"); PROVIDED, HOWEVER, that, if the Delaware General
Corporation Law requires, an advancement of expenses incurred by an indemnitee
in his or her capacity as a director or officer (and not in any other capacity
in which service was or is rendered by such indemnitee, including, without
limitation, service to an employee benefit plan) shall be made only upon
delivery to the Corporation of an undertaking (hereinafter an "undertaking"), by
or on behalf of such indemnitee, to repay all amounts so advanced if it shall
ultimately be determined by final judicial decision from which there is no
further right to appeal (hereinafter a "final adjudication"), that such
indemnitee is not entitled to be indemnified for such expenses under this
Section or otherwise. The rights to indemnification and to the advancement of
expenses conferred in Sections A and B of this Article shall be contract rights
and such rights shall continue as to an indemnitee who has ceased to be a
director or officer and shall inure to the benefit of the indemnitee's heirs,
executors and administrators.

        C. If a claim under Section A or B of this Article is not paid in full
by the Corporation within sixty days after a written claim has been received by
the Corporation, except in the case of a claim for an advancement of expenses,
in which case the applicable period shall be twenty days, the indemnitee may at
any time thereafter bring suit against the Corporation to recover the unpaid
amount of the claim. If successful in whole or in part in any such suit, or in a
suit brought by the Corporation to recover an advancement of expenses pursuant
to the terms of an undertaking, the indemnitee shall also be entitled to be paid
the expense of prosecuting or defending such suit. In (i) any suit brought by
the indemnitee to enforce a right to indemnification hereunder (but not in a
suit brought by the indemnitee to enforce a right to an advancement of expenses)
it shall be a defense that, and (ii) in any suit by the Corporation to recover
an advancement of expenses pursuant to the terms of an undertaking the
Corporation shall be entitled to recover such expenses upon a final adjudication
that, the indemnitee has not met any applicable standard for indemnification set
forth in the Delaware General Corporation Law. Neither the failure of the
Corporation (including its Board of Directors, independent legal counsel, or its
stockholders) to have made a determination prior to the commencement of such
suit that indemnification of the indemnitee is proper in the circumstances
because the indemnitee has met the applicable standard of conduct set forth in
the Delaware General Corporation Law, nor an actual determination by the
Corporation (including its Board of Directors, independent legal counsel, or its
stockholders) that the indemnitee has not met such applicable standard of
conduct, shall create a presumption that the indemnitee has not met the
applicable standard of conduct or, in the case of such a suit brought by the
indemnitee, be a defense to such suit. In any suit brought by the indemnitee to
enforce a right to indemnification or to an advancement of expenses hereunder,
or by the Corporation to recover an advancement of expenses

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pursuant to the terms of an undertaking, the burden of proving that the
indemnitee is not entitled to be indemnified, or to such advancement of
expenses, under this Article or otherwise shall be on the Corporation.

        D. The rights to indemnification and to the advancement of expenses
conferred in this Article shall not be exclusive of any other right which any
person may have or hereafter acquire under any statute, the Corporation's
Certificate of Incorporation, Bylaws, agreement, vote of stockholders or
Disinterested Directors or otherwise.

        E. The Corporation may maintain insurance, at its expense, to protect
itself and any director, officer, employee or agent of the Corporation or
another corporation, partnership, joint venture, trust or other enterprise
against any expense, liability or loss, whether or not the Corporation would
have the power to indemnify such person against such expense, liability or loss
under the Delaware General Corporation Law.

        F. The Corporation may, to the extent authorized from time to time by a
majority vote of the disinterested directors, grant rights to indemnification
and to the advancement of expenses to any employee or agent of the Corporation
to the fullest extent of the provisions of this Article with respect to the
indemnification and advancement of expenses of directors and officers of the
Corporation.

        TWELFTH: A director of this Corporation shall not be personally liable
to the Corporation or its stockholders for monetary damages for breach of
fiduciary duty as a director, except for liability (i) for any breach of the
director's duty of loyalty to the Corporation or its stockholders, (ii) for acts
or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (iii) under Section 174 of the Delaware General
Corporation Law, or (iv) for any transaction from which the director derived an
improper personal benefit. If the Delaware General Corporation Law is hereafter
amended to further eliminate or limit the personal liability of directors, then
the liability of a director of the Corporation shall be eliminated or limited to
the fullest extent permitted by the Delaware General Corporation Law, as so
amended.

        Any repeal or modification of the foregoing paragraph by the
stockholders of the Corporation shall not adversely affect any right or
protection of a director of the Corporation existing at the time of such repeal
or modification.

        THIRTEENTH: The Corporation reserves the right to amend or repeal any
provision contained in this Certificate of Incorporation in the manner
prescribed by the laws of the State of Delaware and all rights conferred upon
stockholders are granted subject to this reservation; PROVIDED, HOWEVER, that,
notwithstanding any other provision of this Certificate of Incorporation or any
provision of law which might otherwise permit a lesser vote or no vote, but in
addition to any vote of the holders of any class or series of the stock of this
Corporation required by law or by this Certificate of Incorporation, the
affirmative vote of the holders of at least 75% of the voting power of all of
the then-outstanding shares of the capital stock of the Corporation entitled to
vote generally in the election of directors (after giving effect to the
provisions of Article FOURTH), voting together as a single class, shall be
required to amend or repeal this Article THIRTEENTH, clauses B or C of Article
FOURTH, clauses C or D of Article FIFTH, Article SIXTH, Article SEVENTH,

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Article EIGHTH, Article TENTH or Article ELEVENTH.

        FOURTEENTH: The name and mailing address of the sole incorporator are as
follows:

              NAME                       MAILING ADDRESS

        Aubrey L. Dunn, Jr.              300 North Pennsylvania Avenue
                                         Roswell, New Mexico 88201










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        I, THE UNDERSIGNED, being the incorporator, for the purpose of forming a
corporation under the laws of the State of Delaware, do make, file and record
this Certificate of Incorporation, do certify that the facts herein stated are
true, and, accordingly, have hereto set my hand this 30th day of April, 1998.


                                         FIRST FEDERAL BANC OF THE
                                            SOUTHWEST, INC.



                                         /s/ Aubrey L. Dunn, Jr.
                                         ------------------------------
                                         Aubrey L. Dunn, Jr.
                                         Incorporator







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