EXHIBIT 23.1

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statements
(Form S-8 No. 333-30185 and Form S-8 POS (as amended) No. 333-74451) of Playboy
Enterprises, Inc. and in the related prospectuses of our report dated February
14, 2003, except for Notes N and V, as to which the date is March 14, 2003, with
respect to the consolidated financial statements and financial statement
schedule of Playboy Enterprises, Inc. included in this Annual Report (Form 10-K)
for the year ended December 31, 2002.

/s/ ERNST & YOUNG LLP

Chicago, Illinois
March 27, 2003