UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-QSB Quarterly Report of Small Business Issuers under Section 13 or 15(d) of the Securities Exchange Act of 1934 for the quarterly period ended September 30, 2004 Commission File No. 000-50286 FENTON GRAHAM MARKETING, INC. (Exact name of registrant as specified in its charter) Nevada 86-1042805 (State or other jurisdiction of (I.R.S. Employer Identification No.) incorporation or organization) 13215 Verde River Drive, Unit 1 Fountain Hills, Arizona 85268 (Address of principal executive offices) (Zip Code) Issuer's telephone number, including area code: (480) 836-8720 ----------------------------------------------------------------- (Former name, former address, and former fiscal year, if changed since last report) Check whether the issuer has (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) been subject to such filing requirements for the past 90 days. |_| Yes |X| No - -------------------------------------------------------------------------------- Number of shares outstanding of each of the issuer's classes of common equity: Class Outstanding as of January 20, 2005 ----- ---------------------------------- Common stock, $0.001 par value 6,000,000 - -------------------------------------------------------------------------------- The issuer is not using the Transitional Small Business Disclosure format. FENTON GRAHAM MARKETING, INC. Table of Contents Page ---- PART I FINANCIAL INFORMATION ............................................ 1 Item 1. Unaudited Financial Statements ................................... 1 Unaudited Balance Sheet .................................................. 2 Unaudited Statement of Operations ........................................ 3 Unaudited Statements of Cash Flows ....................................... 4 Item 2. Management's Plan of Operations .................................. 8 Item 3. Controls and Procedures .......................................... 13 PART II OTHER INFORMATION ................................................ 14 Item 6. Exhibits and Reports on Form 8-K ................................. 14 SIGNATURES ............................................................... 15 PART I. FINANCIAL INFORMATION Item 1. Financial Statements (Unaudited) FENTON GRAHAM MARKETING, INC. BALANCE SHEET (UNAUDITED) SEPTEMBER 30, 2004 - -------------------------------------------------------------------------------- ASSETS: Cash $ -- --------- TOTAL ASSETS $ -- ========= LIABILITIES AND STOCKHOLDERS' DEFICIT: CURRENT LIABILITIES: Accounts payable and accrued expenses $ 4,245 Due to officer 100 --------- Total Current Liabilities 4,345 LONG TERM LIABILITIES Notes payable to shareholders 29,500 --------- TOTAL LIABILITIES 33,845 --------- STOCKHOLDERS' DEFICIT: Common stock, $0.001 par value, 100,000,000 shares authorized 6,000,000 issued and outstanding 6,000 Additional paid-in capital 145,300 Accumulated deficit (185,145) --------- Total stockholders' deficit (33,845) --------- TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT $ -- ========= The accompanying notes are an integral part of these unaudited financial statements. 2 FENTON GRAHAM MARKETING, INC. STATEMENTS OF OPERATIONS (UNAUDITIED) FOR THE NINE AND THREE MONTHS ENDED SEPTEMBER 30, 2004 AND 2003 - -------------------------------------------------------------------------------- Nine Months Ended Three Months Ended September 30, September 30, 2004 2003 2004 2003 ----------- ----------- ----------- ----------- NET REVENUES $ 10,224 $ 43,052 $ 11,863 $ 43,052 ----------- ----------- ----------- ----------- SELLING GENERAL AND ADMINISTRATIVE EXPENSES 24,387 70,961 18,187 70,961 ----------- ----------- ----------- ----------- INCOME (LOSS) BEFORE OTHER INCOME AND EXPENSES (14,163) (27,909) (6,324) (27,909) OTHER INCOME AND (EXPENSE): Interest expense (1,414) (150) -- (150) ----------- ----------- ----------- ----------- NET LOSS $ (15,577) $ (28,059) $ (6,324) $ (28,059) =========== =========== =========== =========== NET INCOME PER SHARE: Basic and diluted * * * * =========== =========== =========== =========== WEIGHTED AVERAGE NUMBER OF SHARE - BASIC AND DILUTED: Basic and diluted 6,000,000 6,000,000 6,000,000 6,000,000 =========== =========== =========== =========== * - Less then $0.01 per share The accompanying notes are an integral part of these unaudited financial statements. 3 FENTON GRAHAM MARKETING, INC. STATEMENTS OF CASH FLOWS (UNAUDITED) FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2004 AND 2003 - -------------------------------------------------------------------------------- Nine months Nine months ended ended September 30, September 30, 2004 2003 ------------- ------------- CASH FLOWS FROM OPERATING ACTIVITIES: Net loss $ (15,577) $ (28,059) Changes in assets and liabilities: Increase (decrease) in accounts payable and accrued expenses (179) -- ----------- ----------- Net cash used by operating activities (15,756) (28,059) ----------- ----------- CASH FLOWS FROM INVESTING ACTIVITIES: Net cash used by investing activities -- -- ----------- ----------- CASH FLOWS FROM FINANCING ACTIVITIES: Increase in bank overdraft (1,244) 1,734 Proceeds from loans payable - shareholders 17,000 -- ----------- ----------- Net cash provided by financing activities 15,756 1,734 ----------- ----------- INCREASE (DECREASE) IN CASH -- (26,325) CASH, BEGINNING OF PERIOD -- 26,325 ----------- ----------- CASH, END OF PERIOD $ -- $ -- =========== =========== SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION: Interest paid $ -- $ -- =========== =========== Income taxes paid $ -- $ -- =========== =========== The accompanying notes are an integral part of these unaudited financial statements. 4 FENTON GRAHAM MARKETING, INC. NOTES TO FINANCIAL STATEMENTS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2004 - -------------------------------------------------------------------------------- 1. ORGANIZATION AND BASIS OF PRESENTATION: Nature of Business: Fenton Graham Marketing, Inc. (the "Company") was incorporated under the laws of the State of Nevada on October 17, 2001. The Company is an internet marketing company that offers marketing solutions to Internet businesses. The Company generates revenues primarily by purchasing large blocks of internet advertisements and then reselling those advertisements to their customer base in smaller lots. Interim Financial Statements: The accompanying unaudited financial statements for the nine months ended September 30, 2004 and 2003 include all adjustments which, in the opinion of management, are necessary for a fair presentation of the results of operations for the periods presented. Interim results are not necessarily indicative of the results to be expected for a full year. These unaudited financial statements should be read in conjunction with the Company's audited financial statements and notes as of December 31, 2003 which are filed with The Securities and Exchange Commission. Going Concern: The accompanying unaudited financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern. However, the Company has experienced material operating losses and has an accumulated deficit of $185,145. This matter raises substantial doubt about the Company's ability to continue as a going concern. These financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern. 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: Use of Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported periods. 5 FENTON GRAHAM MARKETING, INC. NOTES TO FINANCIAL STATEMENTS - CONTINUED FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2004 - -------------------------------------------------------------------------------- Revenue Recognition The Company recognizes revenue when their purchased advertisements are resold or when their marketing services are performed. Cash and Cash Equivalents The Company includes all short-term highly liquid investments that are readily convertible to known amounts of cash and have original maturities of three months or less to be cash equivalents. Income Taxes Income taxes are provided for based on the liability method of accounting pursuant to SFAS No. 109 "Accounting for Income Taxes". Deferred income taxes, if any, are recorded to reflect the tax consequences on future years of differences between the tax bases of assets and liabilities and their financial reporting amounts at each year-end. Comprehensive Income Statement of Financial Accounting Standards (SFAS) No. 130, "Reporting Comprehensive Income" establishes standards for the reporting and display of comprehensive income and its components in the financial statements. For the nine months ended September 30, 2004, the Company had no items that represent other comprehensive income and, therefore, has not included a Statement of Comprehensive Income in the financial Statements (unaudited). Basic and Diluted Loss per Share: In accordance with SFAS No. 128, "Earnings Per Share," the basic income (loss) per common share is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding. Diluted income (loss) per common share is computed similar to basic income per common share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. As of September 30, 2004 the Company did not have any equity or debt instruments outstanding that can be converted into common stock. Recent Accounting Pronouncements During April 2003, the FASB issued SFAS 149 - "Amendment of Statement 133 on Derivative Instruments and Hedging Activities", effective for contracts entered into or modified after June 6 FENTON GRAHAM MARKETING, INC. NOTES TO FINANCIAL STATEMENTS - CONTINUED FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2004 - -------------------------------------------------------------------------------- 30, 2003, except as stated below and for hedging relationships designated after June 30, 2003. In addition, except as stated below, all provisions of this Statement should be applied prospectively. The provisions of this Statement that relate to Statement 133 Implementation Issues that have been effective for fiscal quarters that began prior to June 15, 2003, should continue to be applied in accordance with their respective effective dates. In addition, paragraphs 7(a) and 23(a), which relate to forward purchases or sales of when-issued securities or other securities that do no yet exist, should be applied to both existing contracts and new contracts entered into after June 30, 2003. The Company is evaluating the effect of this new pronouncement, if any, and will adopt FASB 149 within the prescribed time. During May 2003, the FASB issued SFAS 150 - "Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity", effective for financial instruments entered into or modified after May 31, 2003, and otherwise is effective at the beginning of the first interim period beginning after June 15, 2003. This Statement establishes standards for how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. It requires that an issuer classify a freestanding financial instrument that is within its scope as a liability (or an asset in some circumstances). Many of those instruments were previously classified as equity. Some of the provisions of this Statement are consistent with the current definition of liabilities in FASB Concepts Standards No. 6, Elements of Financial Statements. The Company is evaluating the effect of this new pronouncement and will adopt FASB 150 within the prescribed time. In January 2003, the FASB issued FASB Interpretation No. 46, "Consolidation of Variable Interest Entities" (FIN 46). FIN No. 46 states that companies that have exposure to the economic risks and potential rewards from another entity's assets and activities have a controlling financial interest in a variable interest entity and should consolidate the entity, despite the absence of clear control through a voting equity interest. The consolidation requirements apply to all variable interest entities created after January 31, 2003. For variable interest entities that existed prior to February 1, 2003, the consolidation requirements are effective for annual or interim periods beginning after June 15, 2003. Disclosure of significant variable interest entities is required in all financial statements issued after January 31, 2003, regardless of when the variable interest was created. The adoption of FIN 46 did not have a significant impact on the Company's financial statements. 7 ITEM 2. MANAGEMENT'S PLAN OF OPERATIONS Overview Fenton Graham was formed on October 17, 2001 to provide online marketing services to small to medium sized companies. We plan to supply Internet traffic to the Websites of our clients by using marketing expertise and traffic generation techniques such as popup windows, domain names, banner exchanges, exit traffic, search engine positioning, paid directory listings, e-mail marketing and affiliate programs. We will also assist our clients in developing relationships with vendors. As additional funds become available, our objective is to position ourself as a leading provider of technology and marketing solutions that are designed to go beyond simple banners to produce better customer conversion rates, resulting in higher prices for our clients' inventory and more value for marketers. However, there is no assurance that we will be successful in doing so. Plan of Operation Since the filing of our Form 10-QSB for the quarter ended March 31, 2004, our management has given consideration to a merger with another company as a possible strategy to improve the Company's outlook. While we continue to believe that our online marketing business is a viable business strategy, and we plan to continue to develop this business as cash is available, we plan to concurrently seek candidates for a possible merger with the Company. During the first half of 2005, we plan to purchase or lease hardware, hire an initial staff, and begin our online marketing business. We anticipate requiring approximately $100,000 to fund our minimum level of operations during this period. Approximately $8,000 will be used to purchase or lease hardware, $13,000 will be used toward office space and related equipment, $7,000 will be used in sales and advertising, $5,000 will be set aside for legal and accounting assistance, $43,000 to facilitate the hiring of staff, and $24,000 will be general working capital. Our current cash is not adequate to satisfy our requirements. The timing and extent of our growth will depend upon our ability to raise funds through the sale of our common stock in a public offering or through one or more private placements. Management believes we will need to raise between $100,000 and $200,000 over the next 24 months. The exact amount we will need to raise will be determined by the then current market conditions, and the status of such cash flow within Fenton Graham. It is anticipated that an initial injection of $100,000 will be required within the next 6 to 9 months. Should we fail to raise at least $100,000 during the next 9 months, it could affect our ability to continue as a going concern. Should management decide that raising funds by means of one or more private placements or a secondary public offering would be detrimental to Fenton Graham and its shareholders due to adverse stock market conditions or because our cash flow is limited as a result of little or no revenues, we will attempt to secure a line of credit with an established financial institution to assist with staffing, marketing and general working capital purposes. 8 E. James Wexler has loaned us a total of $29,500 through four promissory notes, dated October 30, 2003, December 30, 2003, March 15, 2004 and July 21, 2004. Each note has a two-year term, with the entire principal and accrued interest due at maturity, and an interest rate of 9% per annum. Costs and Expenses Currently, we have minimal monthly expenditures. By the end of the first half of 2005, we intend to hire one employee to handle administrative and marketing tasks and we intend to hire, on a contract basis, three technical consultants to handle hardware issues. To date, our business has had only limited operations. Accordingly, we have not had significant revenues. All incurred expenses have been funded by our private offering. We are dependent upon the raising of capital through placement of our common stock. There can be no assurance that we will be successful in raising the capital we require to complete each of our Milestones detailed below through the sale of our common stock. Milestones In our Form 10-KSB for the period ended December 31, 2003, we included discussion of seven milestones we are seeking to meet during the twelve month period ending June 30, 2005. The following is an update on which milestones we have achieved, and provides our estimate as to when the remaining milestones will be achieved. Milestone 1: Establish an Office. We currently have an office from where we conduct operations. We anticipate total office costs to be $23,000 for the next 12 months. This includes legal and accounting expenses, rent, equipment such as computers and telephones, and utilities. Milestone 2: Complete Software Development. We previously reported our intent to complete the development of the Redirector and WarRoom software, which was purchased in July of 2002 from Quantum Leap Media, Inc. for $20,000 cash. We used the proceeds from our private offering completed in January 2002 to make this purchase. At the time of the purchase, the software was not fully developed. Due to lack of funding, the software was never fully developed, and our management has decided not to pursue further development of the software. Our management believes that we will be able to provide comparable services without completing development of these software programs. Milestone 3: Purchase/Lease Hardware. We intend to lease three dual Pentium systems with a minimum of 1 Gigabyte of RAM and purchase all peripherals including a backup device and miscellaneous cabling. This will allow us to serve and track the traffic we buy. (Accurate tracking of the traffic is very important as it is how we will bill our clients). This will cost at least $8,000 over the next 12 months. We previously estimated that this would occur during the third quarter of 2004, but we now expect the hardware to be purchased during the first quarter of 2005, subject to cash availability. Milestone 4: Hire Staff. We will engage an administrative person as well as addition technical people. We expect that we may hire one administrative person during our first year of operations. We expect that we may engage two to three technical people on a contract basis to 9 help design future software, configure hardware, and keep our systems up and running. The hiring process would include running advertisements in the local newspaper and on the Internet and conducting interviews. It is estimated that to hire a full time administrative person, as well as have a technical team available on a contract basis will cost $43,000 per year. We previously estimated that hiring would occur during the third quarter of 2004, but we now expect the hiring to take place during the first quarter of 2005, subject to cash availability. Milestone 5: Develop Marketing Campaign. Another step is to develop an advertising campaign, including establishing a list of prospects based on potential clients identified in the market survey, and designing and printing sales materials. The cost of developing the first campaign was approximately $3,000. We completed this planning stage in the third quarter of 2003. Additional advertising campaigns will be developed as we begin operations. Milestone 6: Implementation of Advertising Campaign and Sales Calls. Implementation of the advertising campaign would begin with sending out e-mails and calling prospective clients. Immediately following this, we would begin telephone follow ups. The cost of these first round sales efforts is estimated at $7,000. The advertising campaign and sales calls cannot begin until we acquire the hardware and hire staff. We anticipate that the implementation of advertising campaigns and sales calls will begin in the quarter following completion of Milestones 3 and 4. Potential clients of Fenton Graham Marketing are small to medium sized companies in North America, and primarily the United States. These companies in most cases will already be offering a product on the Internet. It is difficult to quantify how long it will take to convert our efforts into actual sales and revenues. We hope that clients begin using our services within days of implementation of our advertising campaign, but it may take several weeks before people begin to purchase our services. Moreover, customers may not be willing to pay for the service at the time they order, and may insist on buying on account, which would delay receipt of revenues. Our revenue will come from clients that receive our Internet marketing efforts which include things like banner ads, pop-up ads, and domain redirects. We will be paid based on the number of people we send to a client's site or on a percentage of sales generated from the people we send to their site. During fiscal year 2003 and the first two quarters of 2004, we have achieved revenues from Internet marketing for clients, although management does not consider these revenues to be significant. We anticipate that completion of Milestones 1-6 (not including completion of Milestone 2, which our management has determined is not needed) will result in increased revenues. Management may determine that a merger with another company is advisable in lieu of continuing to develop our online marketing business. During the first half of 2005, we intend to seek merger candidates while continuing to develop our online marketing business. To date, we have not identified any such candidates, and have no plans, preliminary or otherwise, to merge with any particular company. Employees Currently, the only employee is our sole officer, J.P. Schrage. By the end of the first quarter of 2005, assuming we have not located a merger candidate and subject to cash 10 availability, we plan to hire 3 contract workers to assist with technical issues. We are not subject to any collective bargaining agreements and believe that our employee relations are excellent. Our future success depends in part on our ability to attract, retain, integrate and motivate highly-skilled employees. Competition for employees in the industry is moderate. CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS AND RISK FACTORS The Company's Form 10-KSB, any Form 10-QSB or any Form 8-K of the Company or any other written or oral statements made by or on behalf of the Company may contain forward-looking statements which reflect the Company's current views with respect to future events and financial performance. The words "believe," "expect," "anticipate," "intends," "estimate," "forecast," "project," and similar expressions identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements of the plans, strategies and objectives of management for future operations; any statements concerning proposed new products, services, developments or industry rankings; any statements regarding future economic conditions or performance; any statements of belief; and any statements of assumptions underlying any of the foregoing. Such "forward-looking statements" are subject to risks and uncertainties set forth from time to time in the Company's SEC reports and are generally set forth below and particularly discussed in the Company's Form 10-KSB filed on August 4, 2004. Readers are cautioned not to place undue reliance on such forward-looking statements as they speak only of the Company's views as of the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Risk Factors You should consider the following discussion of risks as well as other information regarding our operations. The risks and uncertainties described below are not the only ones. Additional risks and uncertainties not presently known to us or that we currently deem immaterial also may impair our business operations. o If our services are not perceived as useful, we will be unable to attract and maintain advertising clients. If we are unable to generate revenue from advertising clients our business may prove unsuccessful. o Our ongoing reporting obligations as a public company may result in ongoing operating losses. o Because we will need to raise additional funds and these funds may not be available to us when we need them, we may need to change our business plan or we could face bankruptcy and cease operations. o We depend on J. P. Schrage, our sole officer and director. His loss would seriously disrupt our operations. 11 o Our independent accountants have expressed doubt about our ability to continue as a going concern. o We have limited operating history, which makes an evaluation of us extremely difficult. o We may not be able to generate profits from our products and services. o We may not be able to locate a suitable candidate for a merger with the Company, and we have not identified any specific companies or industries to target. o Any merger will expose us to the risks inherent in the business operations and industry of the company we merge with, many of which risks are presently unknown and unforeseeable. o We may have insufficient capital to locate a suitable merger candidate and complete the negotiation and execution of the relevant agreements. o Misappropriation of confidential information could cause us to lose customers or incur liability. o Online advertising and related products and services are competitive markets and we may not be able to compete successfully. o Seasonal trends may cause our operating results to fluctuate. o We will depend on third-party Internet and telecommunication providers, over whom we have no control, to operate our services. o If we fail to adequately protect our intellectual property, we could lose our intellectual property rights or be liable for damages to third parties. o If we face a claim of intellectual property infringement, we may be liable for damages and be required to make changes to our technology or business. o Our business may be materially adversely affected by lawsuits related to privacy, data protection and our business practices. o Activities of our clients could damage our reputation or give rise to legal claims against us. o Advertisers may be reluctant to devote a portion of their budgets to online advertising. o If the delivery of Internet advertising on the web, or the delivery of our email messages is limited or blocked, demand for our future products and services may decline. o New laws or regulations or changing interpretations of existing laws and regulations could harm our business. o Our business may suffer if the web experiences unexpected interruptions or delays that may be caused by system failures. o The lack of appropriate advertising measurement standards or tools may cause us to lose customers or prevent us from charging a sufficient amount for our products and services. o There is a limited market for our common stock. 12 o Our common stock is subject to penny stock regulation. ITEM 3. CONTROLS AND PROCEDURES (a) Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of the design and operation of our disclosure controls and procedures, as such term is defined under Rules 13a-14(c) and 15d-14(c) promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), within 90 days of the filing date of this report. Based on that evaluation, our principal executive officer and our principal financial officer concluded that the design and operation of our disclosure controls and procedures were effective in timely alerting them to material information required to be included in the Company's periodic reports filed with the SEC under the Securities Exchange Act of 1934, as amended. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote. (b) In addition, there were no significant changes in our internal control over financial reporting identified in connection with the evaluation that occurred during the last fiscal quarter that have materially affected, or that are reasonably likely to materially affect, our internal control over financial reporting. 13 PART II - OTHER INFORMATION ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits: 31 Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer and Principal Financial Officer 32 Section 1350 Certification (b) Reports on Form 8-K: None. 14 SIGNATURES In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Dated: January 24, 2005 FENTON GRAHAM MARKETING, INC., a Nevada corporation By: /s/ J.P. Schrage -------------------------------- J. P. Schrage, CEO and CFO 15