UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K

|X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
    OF 1934

                   For the fiscal year ended December 31, 2006

                                       OR

|_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
    ACT OF 1934

                        Commission file number 001-14790

                            Playboy Enterprises, Inc.
             (Exact name of registrant as specified in its charter)

                Delaware                                36-4249478
        (State of incorporation)         (I.R.S. Employer Identification Number)

       680 North Lake Shore Drive
              Chicago, IL                                 60611
(Address of principal executive offices)               (Zip Code)

       Registrant's telephone number, including area code: (312) 751-8000
- --------------------------------------------------------------------------------
           Securities registered pursuant to Section 12(b) of the Act:



              Title of each class                 Name of each exchange on which registered
- -----------------------------------------------   -----------------------------------------
                                               
Class A Common Stock, par value $0.01 per share   New York Stock Exchange
Class B Common Stock, par value $0.01 per share   New York Stock Exchange


        Securities registered pursuant to Section 12(g) of the Act: None
- --------------------------------------------------------------------------------

Indicate by check mark if the  registrant is a well-known  seasoned  issuer,  as
defined in Rule 405 of the Securities Act. Yes |_| No |X|

Indicate  by  check  mark if the  registrant  is not  required  to file  reports
pursuant to Section 13 or Section 15(d) of the Act. Yes |_| No |X|

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes |X| No |_|

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.|_|

Indicate by check mark whether the registrant is a large  accelerated  filer, an
accelerated  filer, or a  non-accelerated  filer. See definition of "accelerated
filer and large  accelerated  filer" in Rule 12b-2 of the Exchange  Act.  (Check
one):

 Large accelerated filer |_|   Accelerated filer |X|   Non-accelerated filer |_|

Indicate by check mark whether the  registrant is a shell company (as defined in
Rule 12b-2 of the Act). Yes |_| No |X|

The aggregate market value of Class A Common Stock held by nonaffiliates on June
30, 2006 (based upon the closing sale price on the New York Stock Exchange), was
$13,395,006.  The  aggregate  market  value  of  Class B  Common  Stock  held by
nonaffiliates  on June 30, 2006  (based  upon the closing  sale price on the New
York Stock Exchange), was $202,055,760.

At February 28, 2007,  there were  4,864,102  shares of Class A Common Stock and
28,365,413 shares of Class B Common Stock outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE

Certain  information  required for Part II. Item 5 and Part III.  Items 10-14 of
this report is incorporated  herein by reference to the Notice of Annual Meeting
of Stockholders and Proxy Statement (to be filed) relating to the Annual Meeting
of Stockholders to be held in May 2007.



FORWARD-LOOKING STATEMENTS

      This Annual  Report on Form 10-K  contains  "forward-looking  statements,"
including  statements  in Part I. Item 1.  "Business,"  Part I.  Item 1A.  "Risk
Factors" and Part II. Item 7. "Management's Discussion and Analysis of Financial
Condition and Results of Operations,"  among other places,  as to  expectations,
beliefs,  plans,  objectives and future financial  performance,  and assumptions
underlying  or concerning  the  foregoing.  We use words such as "may,"  "will,"
"would," "could," "should," "believes,"  "estimates,"  "projects,"  "potential,"
"expects,"  "plans,"  "anticipates,"  "intends,"  "continues"  and other similar
terminology.  These forward-looking  statements involve known and unknown risks,
uncertainties  and  other  factors,   which  could  cause  our  actual  results,
performance or outcomes to differ  materially from those expressed or implied in
the  forward-looking  statements.  We want to  caution  you not to  place  undue
reliance on any  forward-looking  statements.  We  undertake  no  obligation  to
publicly  update  any  forward-looking  statements,  whether  as a result of new
information, future events or otherwise.

      The  following  are some of the  important  factors  that could  cause our
actual  results,  performance  or  outcomes  to  differ  materially  from  those
discussed in the forward-looking statements:

(1)   Foreign,  national,  state and local  government  regulations,  actions or
      initiatives, including:

            (a)   attempts to limit or otherwise regulate the sale, distribution
                  or transmission of adult-oriented materials,  including print,
                  television, video, Internet and wireless materials,

            (b)   limitations on the advertisement of tobacco, alcohol and other
                  products which are important  sources of  advertising  revenue
                  for us, or

            (c)   substantive changes in postal regulations which could increase
                  our postage and distribution costs;

(2)   Risks associated with our foreign operations,  including market acceptance
      and demand for our  products and the  products of our  licensees;

(3)   Our  ability to manage the risk  associated  with our  exposure to foreign
      currency  exchange  rate  fluctuations;

(4)   Changes in general economic conditions,  consumer spending habits, viewing
      patterns,  fashion trends or the retail sales  environment  which, in each
      case,  could reduce demand for our programming and products and impact our
      advertising revenues;

(5)   Our ability to protect our trademarks,  copyrights and other  intellectual
      property;

(6)   Risks as a distributor of media content, including our becoming subject to
      claims for defamation, invasion of privacy, negligence,  copyright, patent
      or  trademark  infringement,  and other  claims  based on the  nature  and
      content of the materials we distribute;

(7)   The risk  our  outstanding  litigation  could  result  in  settlements  or
      judgments which are material to us;

(8)   Dilution from any potential  issuance of common stock or convertible  debt
      in connection with financings or acquisition activities;

(9)   Competition  for  advertisers  from  other  publications,  media or online
      providers or any decrease in spending by advertisers,  either generally or
      with respect to the adult male market;

(10)  Competition in the television,  men's magazine,  Internet,  new electronic
      media and product licensing markets;

(11)  Attempts  by  consumers  or  private   advocacy   groups  to  exclude  our
      programming or other products from distribution;

(12)  Our  television,  Internet  and  wireless  businesses'  reliance  on third
      parties  for  technology  and  distribution,   and  any  changes  in  that
      technology  and/or  unforeseen  delays in its  implementation  which might
      affect our plans and assumptions;

(13)  Risks  associated with losing access to transponders or technical  failure
      of transponders or other transmitting or playback equipment that is beyond
      our  control  and  competition  for  channel  space on  linear  television
      platforms or video-on-demand platforms;

(14)  Failure to maintain our  agreements  with multiple  system  operators,  or
      MSOs, and direct-to-home, or DTH, operators on favorable terms, as well as
      any decline in our access to, and  acceptance by, DTH and/or cable systems
      and the possible resulting deterioration in the terms, cancellation of fee
      arrangements or pressure on splits with operators of these systems;

(15)  Risks that we may not realize the expected increased sales and profits and
      other benefits from acquisitions;

(16)  Any charges or costs we incur in connection with restructuring measures we
      may take in the future;

(17)  Risks  associated  with the  financial  condition  of Claxson  Interactive
      Group, Inc., our Playboy TV-Latin America, LLC, joint venture partner;

(18)  Increases in paper, printing or postage costs;

(19)  Risks  associated  with certain  minimum  revenue  amounts  under  certain
      television distribution agreements;

                                        2



(20)  Effects  of  the  national   consolidation  of  the  single-copy  magazine
      distribution system;

(21)  Effects of the national consolidation of television distribution companies
      (e.g., cable MSOs, satellite platforms and telecommunications  companies);
      and

(22)  Risks associated with the viability of our  subscription-,  on demand- and
      e-commerce-based Internet models.

      For a detailed discussion of these and other factors that might affect our
performance,  see Part I. Item 1A. "Risk  Factors" of this Annual Report on Form
10-K.

                                        3



                            PLAYBOY ENTERPRISES, INC.
                         2006 ANNUAL REPORT ON FORM 10-K

                                TABLE OF CONTENTS



                                                                                                          Page
                                                                                                          ----
                                                                                                       
                                                       PART I

Item 1.   Business                                                                                           5
Item 1A.  Risk Factors                                                                                      15
Item 1B.  Unresolved Staff Comments                                                                         22
Item 2.   Properties                                                                                        23
Item 3.   Legal Proceedings                                                                                 24
Item 4.   Submission of Matters to a Vote of Security Holders                                               25

                                                       PART II

Item 5.   Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of
            Equity Securities                                                                               26
Item 6.   Selected Financial Data                                                                           27
Item 7.   Management's Discussion and Analysis of Financial Condition and Results of Operations             29
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk                                        42
Item 8.   Financial Statements and Supplementary Data                                                       42
Item 9.   Changes in and Disagreements with Accountants on Accounting and Financial Disclosure              69
Item 9A.  Controls and Procedures                                                                           69
Item 9B.  Other Information                                                                                 71

                                                      PART III

Item 10.  Directors, Executive Officers and Corporate Governance                                            72
Item 11.  Executive Compensation                                                                            72
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters    72
Item 13.  Certain Relationships and Related Transactions, and Director Independence                         72
Item 14.  Principal Accounting Fees and Services                                                            72

                                                       PART IV

Item 15.  Exhibits, Financial Statement Schedules                                                           73


                                        4



                                     PART I

Item 1. Business

      Playboy   Enterprises,   Inc.,   together   with  its   subsidiaries   and
predecessors, is referred to in this Annual Report on Form 10-K by terms such as
"we," "us," "our,"  "Playboy"  and the  "Company,"  unless the context  requires
otherwise.  We were organized in 1953 to publish Playboy  magazine and are now a
brand-driven,  international multimedia entertainment company. The Playboy brand
is one of the most  widely  recognized  and  popular  brands in the  world.  The
strength  of our  brand  drives  the  financial  performance  of our  media  and
merchandising businesses. Our programming and content are available worldwide on
television  and  online  via a network  of  websites.  Playboy  magazine  is the
best-selling  monthly  men's  magazine  in  the  world  based  on  the  combined
circulation  of the U.S. and  international  editions.  Our  licensing  business
leverages  the Playboy  name,  the Rabbit  Head Design and our other  trademarks
globally on a variety of consumer  products,  retail  stores and  location-based
entertainment.

      Our  businesses  are  classified  into  the  following  three   reportable
segments:  Entertainment,  Publishing and Licensing. Net revenues, income before
income taxes,  depreciation and  amortization  and  identifiable  assets of each
reportable segment are set forth in Note (R), Segment Information,  to the Notes
to Consolidated Financial Statements.

      Our  trademarks,  copyrights  and domain names are critical to the success
and  potential  growth  of all of our  businesses.  Our  trademarks,  which  are
renewable  periodically and which can be renewed indefinitely,  include Playboy,
the Rabbit Head Design, Playmate and Spice.

ENTERTAINMENT GROUP

      Our Entertainment Group operations include the production and marketing of
television  programming  for  our  domestic  and  international  TV  businesses,
web-based entertainment experiences, wireless content distribution,  e-commerce,
DVD products and satellite radio under the Playboy, Spice and other brand names.
In 2006, we acquired Club Jenna,  Inc. and related  companies,  or Club Jenna, a
multimedia adult entertainment  business. Club Jenna adds a premier brand to our
businesses with assets that include successful film production,  DVD, online and
mobile businesses as well as a library of content.

Programming

      Our  Entertainment  Group develops,  produces,  acquires and distributes a
wide  range of  high-quality  lifestyle  adult  television  programming  for our
domestic and  international  TV  networks,  pay-per-view,  or PPV,  subscription
pay-per-month, or PPM, video-on-demand, or VOD, subscription video-on-demand, or
SVOD, subscription package, or TIER, and worldwide DVD products. Our proprietary
productions include  magazine-format  shows,  reality-based and dramatic series,
documentaries,  live events and celebrity and Playmate programs. Our programming
is  featured in a variety of formats,  enabling us to leverage  our  programming
costs over multiple distribution  platforms.  We have produced a number of shows
that  air  on the  domestic  and  international  Playboy  TV  networks  and  are
distributed  internationally  in  countries  where  we  do  not  have  networks.
Additionally,  some of our  programming has been released into DVD titles and/or
has been  licensed to other  networks,  such as HBO and  Showtime.  Our original
series  programming  includes  Night  Calls,  Sexy Girls Next Door,  Naked Happy
Girls, Naughty Amateur Home Videos and Totally Busted. Additionally,  we produce
shows and series to air on third-party  networks,  including  Girls Next Door on
E!.

      We invest in the creation and acquisition of high-quality,  adult-oriented
programming to support our worldwide entertainment businesses. We invested $38.5
million,  $33.1 million and $41.5 million in entertainment  programming in 2006,
2005 and 2004, respectively.  These amounts, which also include expenditures for
licensed  programming,  resulted in the domestic  production of 207, 129 and 212
hours  of  original   programming  for  Playboy  TV  in  2006,  2005  and  2004,
respectively. At December 31, 2006, our domestic library of primarily exclusive,
Playboy-branded  original  programming  totaled  approximately  3,000 hours.  In
addition to investing in our  productions,  we also acquire  high-quality  adult
movies in various edit standards. A majority of the programming that airs on our
Spice Digital Networks is licensed,  on an exclusive basis,  from third parties.
We will continue to both acquire and produce original programming with a heavier
emphasis on producing and delivering  content for

                                        5



multiple  electronic  delivery  platforms,  including  both long- and short-form
programming. In addition to utilizing some of the programming we produce for our
websites and for licensing to wireless providers, we invested $5.0 million, $2.2
million  and $2.3  million in  content  specifically  for  online  and  wireless
initiatives in 2006, 2005 and 2004, respectively.

      Our  programming  is  delivered  to  direct-to-home,  or  DTH,  and  cable
operators through satellite transponders and through outside content processors.
We currently have four transponder  service  agreements  related to our domestic
networks,  the terms of which extend through 2008,  2013, 2013 and 2014. We also
have two international transponder service agreements, the terms of which extend
through 2009.

      Our  state-of-the-art  studio in Los Angeles  functions  as a  centralized
digital,  technical and programming  facility for the Entertainment  Group. This
studio enables us to produce original  programming in a high-definition  format.
We  utilize  this  facility  to  provide  playback,  production  control  and/or
origination services for our own television networks. Most of these services are
also  provided for third  parties,  generating  revenues that offset some of our
fixed costs.

Domestic TV

      We currently  operate several domestic TV networks,  including Playboy TV,
Playboy TV en Espanol and the Spice Digital Networks.

      Playboy TV, our flagship network, is principally programmed with a variety
of originally produced, unique entertainment content.

      Playboy TV en Espanol, an all-Spanish-language  network, is similar to and
shares   content   with  the   domestic   Playboy   TV  network   and   includes
locally-produced,    proprietary    Spanish-language    and    other    original
Spanish-language content.

      We offer  adult-themed  movie  networks  under the Spice Digital  Networks
banner,  which includes Club Jenna. Each of these networks features adult movies
under exclusive licenses from leading adult studios,  offers a distinct thematic
focus and is available in a variety of editing standards.

      Our domestic TV content is primarily distributed through cable,  satellite
and  telephone  companies,  or Telcos.  Our services are offered on a variety of
distribution   platforms  with  various  purchase  and/or  subscription  options
depending on the network or distributor. Our networks are represented across all
platforms and purchase options as outlined below.

      The  two  primary   distribution   platforms  offering  our  services  are
terrestrial  cable,  e.g., Comcast or Time Warner Cable, which includes VOD; and
DTH, e.g., DirecTV or EchoStar. In addition, Telcos, e.g., Verizon and AT&T, are
beginning to provide cable-style  television services through their phone and/or
fiber optic lines and are including our products.

      Our TV networks are  available  either as linear  channels or as part of a
VOD service. Our linear channels, offered on cable, DTH and Telco platforms, are
television  networks  with  regularly-scheduled  content  distributed  through a
single  network  feed to all homes at the same  time.  VOD,  which is  currently
available  only on cable  platforms,  makes  content  available  to the consumer
through a television interface at any time the consumer chooses to view it. This
is done by storing a selection of content on a server at the local cable system,
which consumers may access by using their remote control devices at any time and
for a specified  time.  Consumers  then view the  content in a DVD-like  manner;
i.e., they may pause, fast forward,  rewind,  stop and resume viewing at a later
time.

      Our products are also available on Telco  platforms,  which are similar to
digital cable,  except that the signals are  distributed  through a phone and/or
fiber optic lines to the home. As in cable,  Playboy TV is generally  being made
available as a linear  service with an SVOD add-on,  while our adult  content is
provided in the VOD format.

                                        6



      The  following  table sets forth our domestic  and  Canadian  networks and
distribution options:



       Network           Domestic DTH   Domestic Cable   Domestic Telcos  Canadian DTH
- ----------------------------------------------------------------------------------------
                                                              
Playboy TV               PPV/PPM       PPV/PPM/VOD/SVOD  PPM/SVOD         PPM
- ----------------------------------------------------------------------------------------
Playboy TV en Espanol    TIER          PPV/PPM/ TIER     SVOD             PPM
- ----------------------------------------------------------------------------------------
Spice Digital Networks   PPV           PPV/VOD           VOD              ---
- ----------------------------------------------------------------------------------------


      In recent years,  cable operators have shifted away from analog to digital
technology and away from PPV to VOD in order to counteract  competition from DTH
operators.  Digital  technology  allows for the  compression  of signals so that
several channels may fit into the same bandwidth previously provided by only one
analog channel.  Furthermore,  digital technology allows for the installation of
VOD  functionality.  Our linear networks are delivered  almost  exclusively on a
digital basis.

      Playboy TV has the distinction of being the only adult television  network
available on all major DTH services in both the United States and Canada.

      We currently  distribute VOD and SVOD programming through cable operators.
We are in the process of  negotiating  with the operators  that do not currently
offer the SVOD service.

      As VOD supplants  traditional linear networks,  we are seeking to obtain a
leading  position in this new phase of technology by leveraging the power of our
brands,  our large library of original  programming and our  relationships  with
leading adult studios,  while at the same time recognizing that we are operating
in a far more  fragmented  and  competitive  marketplace  with lower barriers to
entry.

      Our revenues,  except in the case of TIERs,  reflect our contractual share
of the amounts received by the DTH operators, which are based on both the retail
rates set by the DTH operators and on the number of buys and/or subscribers.

      As part of our distributor negotiations, channel space for our networks is
determined at each  distributor's  corporate level;  however,  in some cases, we
negotiate terms at the corporate level with distribution at the affiliate level.
Our distributors determine the retail price of our services.

      Our  agreements  with cable and DTH operators are renewed or  renegotiated
from time to time in the ordinary course of business.  In some cases,  following
the expiration of an agreement, the respective operator and we agree to continue
to operate  under the terms of the expired  agreement  until a new  agreement is
negotiated.  In any event,  our agreements  with  distributors  generally may be
terminated on short notice without penalty.

International

      We   currently   own  and   operate  or  license   Playboy-,   Spice-  and
locally-branded TV networks in the United Kingdom, which are further distributed
through DTH and cable television  throughout  greater Europe.  Additionally,  we
have networks in Korea, Hong Kong,  Australia,  New Zealand,  Turkey and Israel.
Also,  through  joint  ventures,  we have equity  interests in networks in Latin
America,  Iberia and Japan. These  international  networks,  which are generally
available  on  both a PPV  and  PPM  basis,  principally  carry  U.S.-originated
content, which is subtitled or dubbed and complemented by some local content. We
also license  individual  programs  from our extensive  library to  broadcasters
internationally.

                                        7



      We own a 19.0%  interest in Playboy  TV-Latin  America,  LLC, or PTVLA,  a
joint venture with Claxson  Interactive Group, Inc., or Claxson,  which operates
Playboy TV networks in Latin America and Iberia, as well as Venus, a local adult
service, in Latin America.  In these markets,  PTVLA operates multiple networks,
distributes  Spice Live and licenses  content from the Playboy  library to other
broadcasters in the territory. Under the terms of our PTVLA operating agreement,
while Claxson has management control, we have significant  management influence.
We provide both  programming and the use of our trademarks  directly to PTVLA in
return for 17.5% of the venture's net revenues with a guaranteed annual minimum.
The term of the program  supply and  trademark  agreement  for PTVLA  expires in
2022, unless  terminated  earlier in accordance with the terms of the agreement.
PTVLA  provides  the feed  for  Playboy  TV en  Espanol  and we pay  PTVLA a 20%
distribution  fee for that feed based on the  network's net revenues in the U.S.
We have an option to purchase up to an additional  30.9% of PTVLA at fair market
value through December 23, 2022. In addition, we have the option to purchase the
remaining  50.1% of PTVLA at fair market value,  exercisable  at any time during
the period beginning December 23, 2012, and ending December 23, 2022, so long as
we have previously or concurrently exercised the initial 49.9% buy-up option. We
have the option to pay the purchase  price for the 49.9% buy-up  option in cash,
shares of our Class B common stock,  or Class B stock, or a combination of both.
However, if we exercise both options  concurrently,  we must use cash to acquire
the 80.1% of PTVLA that we do not own.

      We also hold a 19.9% ownership  interest in Playboy  Channel Japan,  which
includes Playboy Channel and Channel Ruby, a local adult service.

      We seek the most  appropriate  and profitable  manner in which to build on
the powerful Playboy and Spice brands in each international market. In addition,
we seek to generate  synergies among our networks by combining  operations where
practicable,  through  innovative  programming  and  scheduling,  through  joint
programming  acquisitions and by coordinating and sharing  marketing  activities
and materials efficiently throughout the territories in which our programming is
aired. We also look to develop and establish  relationships  with  international
production companies on a local level in order to create original  international
product for distribution to our various owned and licensed networks.

      We  believe  we can  grow our  international  television  business  by (a)
expanding  the  distribution  reach of  existing  networks,  (b)  launching  and
operating  additional  networks in existing  and new markets and (c)  increasing
subscription  penetration  and buy rates  with new  programming  and  scheduling
tactics as well as targeted marketing  activities.  In addition,  we expect that
the continued roll out of digital  technology in  addressable  households in our
existing international markets will favorably impact our growth.

      We also  distribute our branded content  internationally  via the Internet
and wireless platforms.  We have significant traffic from international users on
our owned and operated websites, Playboy.com and Playboy.co.uk,  that results in
customers  for  our  other  products  and  services.  Additionally,  we  license
international  websites that feature a blend of original,  local-edition Playboy
magazine and U.S. and U.K. websites content. In addition, we have licensees that
distribute our content on the wireless  platform in many  countries.  Demand for
wireless content is increasing as technology and consumer  adoption  continue to
grow.  Our current  offerings  include  graphical  images,  video clips,  mobile
television, ringtones and games. We also create integrated cross-platform mobile
marketing and promotions to leverage opportunities across our businesses.

Online Subscriptions and E-commerce

      We operate various subscription-based  websites, or clubs, as well as free
and e-commerce websites under our Playboy and other brands.

      Our largest club, Playboy Cyber Club, offers access to over 100,000 photos
and videos and offers  members the ability to see  Playmates,  an  assortment of
celebrity  content and  special  "online  only"  features,  including  Playboy's
franchise  of "Cyber  Girls" and  "Coeds"  and an  extensive  archive of Playboy
magazine   interviews.   The  other  clubs  include  three  different  broadband
video-specific membership clubs solely offering high-quality video, two personal
Playmate  clubs,  live  video-chat  clubs,  a thematic  pictorial and video club
navigable by niche,  a club that features  pictorials and videos using the Spice
brand and a club called Playboy Daily,  which is used as a marketing tool and is
aimed at consumers who want a Playboy experience at a lower price.

                                        8



      We offer two online VOD  theaters  under the Playboy and Spice brands that
provide  consumers the options to view video content on a pay-per-minute  basis,
to download entire movies for viewing on their  computers  and/or to burn movies
to DVD.

      We  also  offer  sites  branded  under  the  Club  Jenna  name,  including
ClubJenna.com,  as well as the niche, reality-based sites produced, marketed and
promoted  via our  large  affiliate  network.  In  2006,  we also  introduced  a
first-of-its-kind adult SVOD website,  Adult.com, which offers users the ability
to pay a recurring subscription fee to stream, download or burn any video in the
entire library.

      Our Playboy-branded  e-commerce website,  PlayboyStore.com,  combined with
our Playboy Catalog,  offers  customers the ability to purchase  Playboy-branded
fashions,  calendars,  DVDs,  jewelry,  collectibles,  back  issues  of  Playboy
magazine and special  editions as well as select  non-Playboy-branded  products.
The Playboy  Catalog  mails  several  times per year to  millions  of  consumers
nationwide  and in Canada.  The Playboy  Catalog  targets a  predominantly  male
customer  base.  In  November  2006,  we  launched  a  new  e-commerce  website,
ShoptheBunny.com,  and the  BUNNYshop  Catalog  to  target  a  primarily  female
audience and showcase Playboy-branded fashions,  clubwear,  apparel,  sleepwear,
lingerie and women's  accessories.  Also in 2006, we made the strategic decision
to license our Spice-branded e-commerce website, SpiceTVStore.com, and the Spice
Catalog to a third party.

Other Businesses

      We  launched  a  site-wide  redesign  of  Playboy.com  in  2006.  The  new
Playboy.com  website offers more original content  leveraging Playboy magazine's
editorial assets and providing more opportunities to increase online advertising
sales.  Additionally,  the free area of the website is  designed  with a goal of
converting visitors to purchasers by directing them to our pay sites.

      We distribute our proprietary content  domestically in DVD format. We also
distribute non-Playboy-branded movies and adult DVDs, including titles under our
recently  acquired Club Jenna brand, and re-package and re-market our catalog of
previously  released DVD titles.  These DVDs are sold in video and music stores,
other retail outlets and through our and other catalogs and online sites.  Image
Entertainment,  Inc.  is the  primary  distributor  of our  Playboy-branded  DVD
products in the United  States and Canada and Vivid  Entertainment  Group is our
distributor  for our Club  Jenna-branded  DVD  products.  Mammoth  Entertainment
distributes our titles throughout Europe, Asia and South America.

      In 2006,  Playboy  Radio,  a new 24-hour  Playboy-branded  radio  channel,
launched on SIRIUS  Satellite  Radio. The channel features all-new and exclusive
content and leverages our entertainment assets by expanding the Playboy brand on
the satellite radio platform. The agreement with SIRIUS Satellite Radio replaced
our former agreement with XM Satellite Radio Inc.

      Alta Loma Entertainment  functions as a production  company.  It leverages
our assets, including editorial material and the Playboy brand, as well as icons
such  as  the  Playmates,   the  Playboy   Mansion  and  Hugh  M.  Hefner,   our
Editor-In-Chief  and Chief Creative Officer,  to develop and co-produce original
programming, such as the top-rated Girls Next Door on E!.

Competition

      Competition  among  television  programming  providers is intense for both
channel space and viewer spending.  Our competition  varies in both the type and
quality of  programming  offered,  but consists  primarily of other  premium pay
services,  such as  general-interest  premium channels and other adult movie pay
services.  We compete with the other pay services as we (a) attempt to obtain or
renew carriage with DTH operators and individual cable affiliates, (b) negotiate
fee arrangements with these operators, (c) negotiate for VOD and SVOD rights and
(d) market our programming to consumers  through these operators.  Over the past
several years,  all of the  competitive  factors  described above have adversely
impacted us, as has consolidation in the DTH and cable systems industries, which
has resulted in fewer,  but larger,  operators.  The  availability of, and price
pressure  from,  more explicit  content on the Internet and more pay  television
options,  both  mainstream  and adult,  also present a  significant  competitive
challenge.  We believe  the  impact on our movie  networks  is greater  than the
impact on Playboy TV due to the

                                        9



strong brand recognition of Playboy, the quality of our original programming and
our ability to appeal to a broad range of adult audiences.

      On the adult side, with VOD's lower cost of entry for programmers compared
to linear networks and capacity constraints disappearing,  the market has become
significantly  more  competitive  as we have  less  shelf  space.  We  encourage
distributors  to increase  the dollars  they spend  marketing  the full range of
Playboy  PPV,  VOD,  SVOD and monthly  subscription  options to  consumers  with
particular  emphasis  on the value of monthly  subscriptions.  Our  strategy  in
response to Spice is to maintain VOD shelf space while reducing costs.

      We  also  face  competition  in   international   markets  from  both  the
availability  and  prevalence  of  explicit  adult  content on free  television,
specifically in Europe,  as well as competitive  pay services.  In the U.K., our
networks  compete  with a total of 41 other adult  networks,  and in Japan,  our
channels  compete with 14 other adult channels.  As in the United States,  there
are often low barriers to entry, which yield increasing competition,  especially
from companies in Asia and parts of Europe providing local content as opposed to
dubbed U.S. programming.

      The  Internet  is highly  competitive,  and we  continue  to  compete  for
visitors,  subscribers,  shoppers and  advertisers.  We believe that the primary
competitive factors affecting our Internet operations include brand recognition,
the quality of our content and  products,  technology,  including  the number of
broadband homes,  pricing, ease of use, sales and marketing efforts and consumer
demographics.  We have the advantage of leveraging  the power of our Playboy and
other brands across multiple media platforms.

PUBLISHING GROUP

      Our  Publishing  Group  operations  include  the  publication  of  Playboy
magazine, special editions, and other domestic publishing businesses,  including
books and  calendars,  as well as the  licensing  of  international  editions of
Playboy magazine.

Playboy Magazine

      Founded  by Mr.  Hefner  in  1953,  Playboy  magazine  plays a key role in
driving the continued  popularity  and  recognition  of the Playboy brand as the
best-selling  monthly  men's  magazine  in  the  world  based  on  the  combined
circulation  of the U.S. and  international  editions.  Circulation  of the U.S.
edition is approximately 3.0 million copies monthly,  while the combined average
circulation  of the 22  licensed  international  editions is  approximately  1.1
million copies monthly. According to fall 2006 data published by the independent
market research firm of Mediamark Research,  Inc., or MRI,  approximately one in
every  eight men in the United  States  aged 18 to 34 reads the U.S.  edition of
Playboy magazine.

      Playboy magazine is a general-interest  magazine,  targeted to men, with a
reputation   for   excellence   founded   on   its   high-quality   photography,
entertainment,  humor,  cartoons and articles on current  issues,  interests and
trends. Playboy magazine consistently includes in-depth,  candid interviews with
high-profile political,  business,  entertainment and sports figures, pictorials
of famous women, and content by leading authors, including the following:

          Interviews               Pictorials             Leading Authors
      ------------------        -----------------        -----------------

          Halle Berry            Pamela Anderson           Jimmy Breslin
         Michael Brown           Drew Barrymore             Ethan Coen
        George Clooney           Cindy Crawford          Michael Crichton
          Bill Gates             Carmen Electra            Stephen King
          Al Franken              Daryl Hannah             Norman Mailer
        Tommy Hilfiger            Rachel Hunter            Jay McInerney
      Arianna Huffington         Elle Macpherson           Walter Mosley
        Michael Jordan           Cindy Margolis          Joyce Carol Oates
         Nicole Kidman           Jenny McCarthy             Jane Smiley
        Jack Nicholson           Denise Richards            Scott Turow
         Donald Trump           Anna Nicole Smith           John Updike
          Kanye West              Katarina Witt            Kurt Vonnegut

                                       10



      Playboy  magazine  has long  been  known  for  publishing  the work of top
photographers,  writers and artists.  Playboy  magazine also features  lifestyle
articles on consumer electronics and other products, fashion and automobiles and
covers the worlds of sports and entertainment.

      According to the independent audit agency Audit Bureau of Circulations, or
ABC, for the six months ended December 31, 2006,  Playboy  magazine was the 14th
highest-ranking  U.S.  consumer  publication,  with a circulation rate base (the
total subscription and newsstand  circulation  guaranteed to advertisers) of 3.0
million.  Playboy  magazine's  circulation  rate  base for the same  period  was
greater than each of Maxim, Stuff, GQ and Esquire.

      Playboy magazine has historically  generated  approximately  two-thirds of
its revenues from  subscription  and newsstand  circulation,  with the remainder
primarily from advertising.  Subscription copies represent  approximately 92% of
total copies  sold.  Managing  Playboy  magazine's  circulation  to be primarily
subscription driven provides a relatively stable and desirable circulation base,
which we believe is attractive to advertisers.  According to MRI, the median age
of male Playboy magazine readers is 34, with a median annual household income of
approximately  $54,000,  a  demographic  that we believe is also  attractive  to
advertisers.  We also  derive  revenues  from the rental of  Playboy  magazine's
subscriber list.

      We attract new subscribers to Playboy magazine through our own direct mail
advertising campaigns,  subscription agent campaigns and the Internet, including
Playboy.com.  Subscription  copies of the  magazine  are  delivered  through the
United  States Postal  Service as  periodical  mail. We attempt to contain these
costs through presorting and other methods.

      Playboy  magazine  is also  available  as a digital  edition.  Each month,
digital copies are delivered to subscribers via the Internet. Digital copies may
also be purchased on a single issue basis.

      Playboy  magazine is one of the  highest  priced  magazines  in the United
States.  The basic U.S.  newsstand  cover price is $5.99 ($6.99 for the December
2006 and January 2007 holiday issues). We generally increase the newsstand cover
price by $1.00 when there is a feature  of  special  appeal.  We price test from
time to time; however, no cover price increases are planned for 2007.

      Playboy magazine targets a wide range of advertisers.  The following table
sets forth advertising by category, as a percent of total advertising pages, and
the total number of advertising pages:

                                        Fiscal Year   Fiscal Year   Fiscal Year
                                              Ended         Ended         Ended
Category                                   12/31/06      12/31/05      12/31/04
- --------------------------------------------------------------------------------
Retail/Direct mail                               28%           27%           22%
Beer/Wine/Liquor                                 21            22            23
Tobacco                                          13            10            17
Apparel/Footwear/Accessories                      7             1             4
Home electronics                                  4             6             8
Automotive                                        4             6             7
Personal hygiene/Hair care                        4             6             4
Toiletries/Cosmetics                              4             4             3
Other                                            15            18            12
- --------------------------------------------------------------------------------
Total                                           100%          100%          100%
================================================================================
Total advertising pages                         429           479           573
================================================================================

      We continue  to focus on securing  new  advertisers,  including  expanding
advertising in underserved  categories.  We publish the U.S.  edition of Playboy
magazine in 15 advertising editions: one upper income zip-coded, eight regional,
two  state  and four  metropolitan  editions.  All  contain  the same  editorial
material but provide targeting opportunities for advertisers. We implemented 5%,
8% and 4% cost per thousand  increases in advertising  rates  effective with the
January 2007, 2006 and 2005 issues, respectively.

      Playboy  magazine   subscriptions  are  serviced  by  Communications  Data
Services,  Inc., or CDS. Pursuant to a subscription  fulfillment agreement,  CDS
performs a variety of services, including (a) processing orders or

                                       11



transactions,  (b) receiving,  verifying, balancing and depositing payments from
subscribers,  (c) printing  forms and  promotional  materials,  (d)  maintaining
master  files on all  subscribers,  (e)  issuing  bills and  renewal  notices to
subscribers, (f) generating labels, (g) resolving customer service complaints as
directed by us and (h) furnishing  various reports that enable us to monitor and
to account  for all  aspects  of the  subscription  operations.  The term of the
subscription  fulfillment  agreement  expires  June 30,  2011.  Either party may
terminate  the   agreement   prior  to  expiration  in  the  event  of  material
nonperformance  by, or insolvency of, the other party. We pay CDS specified fees
and  charges  based on the types and  amounts  of  service  performed  under the
agreement.  The fees and charges  increase  annually based on the consumer price
index to a maximum  of six  percent  in one year.  CDS's  liability  to us for a
breach of its duties under the  agreement is limited to actual  damages of up to
$140,000  per  event of  breach,  except  in cases of  willful  breach  or gross
negligence,  in which case the limit is  $280,000.  The  agreement  provides for
indemnification  by CDS of our  shareholders  and us against claims arising from
actions or omissions by CDS in compliance  with the terms of the agreement or in
compliance with our instructions.

      Domestic   distribution  of  Playboy  magazine  and  special  editions  to
newsstands and other retail outlets is accomplished  through  Time/Warner Retail
Sales and Marketing, or TWRSM, our national distributor.  The copies are shipped
in bulk to wholesalers,  who are responsible for local retail  distribution.  We
receive a substantial  cash advance from TWRSM 30 days after the date each issue
goes on sale. We recognize revenues from newsstand sales based on estimated copy
sales at the time each  issue  goes on sale and  adjust  for  actual  sales upon
settlement  with  TWRSM.  These  revenue  adjustments  have not  been  material.
Retailers  return  unsold  copies to  wholesalers,  who count and then shred the
returned  copies and report the returns by affidavit.  The number of copies sold
on newsstands varies from month to month, depending in part on consumer interest
in the cover, the pictorials and the editorial  features.  Our current agreement
with TWRSM expires December 2008.

      Playboy magazine and special editions are printed at Quad/Graphics,  Inc.,
or Quad,  at a single site  located in  Wisconsin,  which ships the  products to
subscribers  and  wholesalers.  The print runs vary each month based on expected
sales and are  determined  with input from  TWRSM.  Paper is the  principal  raw
material used in the production of these publications. We use a variety of types
of  high-quality  coated and uncoated papers that are purchased from a number of
suppliers around the world.

      Magazine  publishing  companies  face  intense  competition  for  readers,
advertisers and retail shelf space. Magazines and Internet sites primarily aimed
at men are Playboy magazine's principal  competitors.  Other types of media that
carry  advertising,  particularly cable and broadcast  television,  also compete
with Playboy magazine for advertising  revenues.  Levels of advertising revenues
may be  affected  by,  among  other  things,  competition  for and  spending  by
advertisers,   general  economic   activity  and   governmental   regulation  of
advertising content, such as tobacco products. However, since only approximately
one-third of Playboy magazine's revenues and less than 10% of our total revenues
are from  Playboy  magazine  advertising,  we are not overly  dependent  on this
source of revenue.

Other Domestic Publishing

      Our Publishing  Group has also created media  extensions,  such as special
editions  and  calendars,  which are  primarily  sold in newsstand  outlets.  We
published 25 special  editions in each of 2006,  2005 and 2004, and we expect to
publish the same number in 2007.  The U.S.  special  editions'  newsstand  cover
price is $8.99. We price test from time to time; however, no price increases are
planned for 2007.  Other  domestic  publishing  also includes the  production of
calendars  and  licensing  rights to third parties to publish books for which we
receive royalties.

International Publishing

      We  license  the right to  publish 22  international  editions  of Playboy
magazine  to local  partners  in the  following  countries:  Argentina,  Brazil,
Bulgaria,  Croatia,  the  Czech  Republic,  France,  Germany,  Greece,  Hungary,
Indonesia,  Japan, Mexico, the Netherlands,  Poland,  Romania,  Russia,  Serbia,
Slovakia, Slovenia, Spain, Ukraine and Venezuela.

      Local publishing  licensees tailor their international  editions by mixing
the work of their  national  writers and artists with  editorial  and  pictorial
content  from the U.S.  edition.  We monitor  the  content of the  international
editions so that they retain the distinctive style, look and quality of the U.S.
edition  while  meeting  the  needs of their  respective  markets.  The  license
agreements vary but, in general,  are for terms of three to five years and carry
a

                                       12



guaranteed  minimum royalty as well as a formula for computing  earned royalties
in excess of the minimum. Royalty computations are based on both circulation and
advertising   revenues.   The  German  and  Brazilian   editions  accounted  for
approximately  one-half of our total  revenues  from  international  editions in
2006, 2005 and 2004.

LICENSING GROUP

      Our Licensing Group operations  include the licensing of consumer products
carrying one or more of our  trademarks  and/or images,  Playboy-branded  retail
stores,  location-based  entertainment and certain revenue-generating  marketing
activities.

      We license the  Playboy  name,  the Rabbit  Head Design and other  images,
trademarks and artwork for the worldwide manufacture, sale and distribution of a
multitude of consumer  products.  We work with our licensees to develop,  market
and distribute high-quality  Playboy-branded  merchandise.  Our licensed product
lines include men's and women's apparel,  men's underwear and women's  lingerie,
accessories, collectibles, cigars, watches, jewelry, fragrances, shoes, luggage,
bath and  body  products,  small  leather  goods,  stationery,  music,  eyewear,
barware,  home fashions and slot machines.  We  continually  seek to license our
brand name and images in new markets and retail categories, including the launch
in 2007 of  Playboygaming.com,  a Playboy-branded  online casino and poker site.
The  group  also  licenses  art-related  products  based  on our  extensive  art
collection,  most of which were  originally  commissioned as  illustrations  for
Playboy  magazine.   Occasionally,  we  sell  small  portions  of  our  art  and
memorabilia  collection through auction houses such as Christie's and Sotheby's.
Playboy-branded  merchandise  is  marketed  primarily  through  retail  outlets,
including  department  and  specialty  stores,  as well as through our and other
e-commerce websites and catalogs.

      We also license Playboy concept stores, opening six in the last two years,
with  locations in Bangkok,  Hong Kong,  Kuala Lumpur,  Melbourne and two in Las
Vegas. We expect licensees to open four additional  stores in 2007,  including a
relocated  store in  Tokyo,  and our first  store in  Europe,  which  will be in
London.

      We  have   recently   expanded  our   licensing   activities   to  include
location-based entertainment destinations. Our first venue, located at the Palms
Casino Resort in Las Vegas,  opened in the fourth  quarter of 2006.  Our venture
partner  provided the funding for all of the Playboy  elements,  which include a
30-foot  tall Rabbit Head on the  exterior of their new tower,  a  nightclub,  a
boutique  casino and  lounge,  a retail  store and a sky villa hotel  suite.  We
contributed the Playboy brand and trademarks as well as marketing support.

      While our branded products are unique, the licensing business is intensely
competitive  and is  extremely  sensitive  to  economic  conditions,  shifts  in
consumer buying habits,  fashion and lifestyle  trends and changes in the global
retail sales environment.

      Company-wide   marketing  events,  which  are  operated  at  approximately
break-even,  consist of the Playboy Jazz  Festival and Playmate  Promotions.  We
have produced the Playboy Jazz Festival on an annual basis in Los Angeles at the
Hollywood  Bowl since 1979 and continue  our  sponsorship  of related  community
events.  Playmate Promotions represents the Playmates in advertising  campaigns,
trade shows, endorsements, commercials, motion pictures, television and videos.

SEASONALITY

      Our businesses are generally not seasonal in nature;  however,  e-commerce
revenues  are  typically  impacted  by the  holiday  buying  season,  and online
subscription  revenues  are impacted by decreased  Internet  traffic  during the
summer months.

PROMOTIONAL AND OTHER ACTIVITIES

      We believe  that our sales of products and services are enhanced by public
recognition  of the  Playboy  brand  as  symbolic  of a  lifestyle.  In order to
establish public recognition, we, among other activities,  purchased in 1971 the
Playboy Mansion in Los Angeles,  California, where Mr. Hefner lives. The Playboy
Mansion  is used for  various  corporate  activities,  and  serves as a valuable
location  for  television  production,  magazine  photography  and  for  online,
advertising,  marketing and sales events. It also enhances our image, as we host
many charitable and civic

                                       13



functions.  The Playboy Mansion generates substantial publicity and recognition,
which  increases  public  awareness  of us and our  products  and  services.  As
indicated in Part II. Item 7. "Management's Discussion and Analysis of Financial
Condition and Results of  Operations,"  or MD&A, and Part III. Item 13. "Certain
Relationships  and  Related  Transactions,"  Mr.  Hefner  pays us rent  for that
portion of the Playboy Mansion used exclusively for his and his personal guests'
residence as well as for the per-unit value of non-business meals, beverages and
other benefits  received by him and his personal guests.  The Playboy Mansion is
included in our  Consolidated  Balance Sheet at December 31, 2006, at a net book
value  of  $1.6  million,  including  all  improvements  and  after  accumulated
depreciation.  We incur all operating expenses of the Playboy Mansion, including
depreciation and taxes,  which were $2.1 million,  $3.1 million and $3.0 million
for 2006, 2005 and 2004, respectively, net of rent received from Mr. Hefner.

      The Playboy Foundation  provides financial support to many  not-for-profit
organizations  and  projects   throughout  the  country  concerned  with  issues
historically  of  importance  to Playboy  magazine  and its  readers,  including
anti-censorship efforts, civil rights, AIDS education,  prevention and research,
reproductive freedom and social justice.

      Our  trademarks,  copyrights  and online  domain names are critical to the
success and growth  potential of all of our businesses.  We actively protect and
defend them  throughout the world and monitor the  marketplace  for  counterfeit
products, including by initiating legal proceedings,  when warranted, to prevent
their unauthorized use.

EMPLOYEES

      We employed 782 and 725 full-time employees at February 28, 2007 and 2006,
respectively.  No employees are represented by collective bargaining agreements.
We believe we maintain a satisfactory relationship with our employees.

AVAILABLE INFORMATION

      We    make     available     free    of    charge    on    our    website,
www.playboyenterprises.com,  our annual,  quarterly and current reports, and, if
applicable,  amendments to those reports, filed or furnished pursuant to Section
13 or 15(d)  of the  Securities  Exchange  Act of  1934,  as soon as  reasonably
practicable after we  electronically  file such material with, or furnish it to,
the United States Securities and Exchange Commission.

      Also  posted on our website are the  charters of the Audit  Committee  and
Compensation  Committee of our Board of Directors,  our Code of Business Conduct
and our Corporate Governance Guidelines. Copies of these documents are available
free of charge by sending a request to Investor Relations,  Playboy Enterprises,
Inc., 680 North Lake Shore Drive, Chicago, Illinois 60611.

      As required  under  Section  302 of the  Sarbanes-Oxley  Act of 2002,  the
certifications  of our Chief Executive  Officer and Chief Financial  Officer are
filed as exhibits to the Annual Report on Form 10-K.  In addition,  we submitted
to  the  New  York  Stock  Exchange,  or  the  Exchange,   the  required  annual
certifications  of our Chief Executive Officer relating to compliance by us with
the  Exchange's  corporate   governance  listing  standards.   Copies  of  these
certifications are available to stockholders free of charge by sending a request
to Investor Relations,  Playboy  Enterprises,  Inc., 680 North Lake Shore Drive,
Chicago, Illinois 60611.

                                       14



Item 1A. Risk Factors

      In addition to the other  information  contained in this Annual  Report on
Form  10-K,  the  following  risk  factors  should be  carefully  considered  in
evaluating our business and us.

      We may not be able to protect our intellectual property rights.

      We believe that our trademarks,  particularly  the Playboy name and Rabbit
Head Design,  and other proprietary  rights are critical to our success,  growth
potential and competitive position. Accordingly, we devote substantial resources
to the  establishment  and protection of our  trademarks  and other  proprietary
rights.   Our  actions  to  establish  and  protect  our  trademarks  and  other
proprietary rights, however, may not prevent imitation of our products by others
or prevent others from claiming  violations of their  trademarks and proprietary
rights by us. Any infringement or related claims,  even if not meritorious,  may
be costly and time  consuming to litigate,  may distract  management  from other
tasks of  operating  the  business  and may  result  in the loss of  significant
financial and  managerial  resources,  which could harm our business,  financial
condition or operating  results.  These concerns are particularly  relevant with
regard to those international  markets, such as China, in which it is especially
difficult to enforce intellectual property rights.

      Failure to maintain our  agreements  with multiple  system  operators,  or
MSOs, and DTH operators on favorable terms could adversely  affect our business,
financial condition or results of operations.

      We currently  have  agreements  with all of the largest MSOs in the United
States.  We also have  agreements with the principal DTH operators in the United
States and Canada.  Our  agreements  with these  operators  may be terminated on
short notice without penalty.  If one or more MSOs or DTH operators terminate or
do not renew these  agreements,  or do not renew them on terms as  favorable  as
those of current  agreements,  our business,  financial  condition or results of
operations could be materially adversely affected.

      In addition, competition among television programming providers is intense
for both channel space and viewer spending.  Our competition  varies in both the
type and quality of programming offered, but consists primarily of other premium
pay services,  such as general-interest  premium channels, and other adult movie
pay  services.  We compete  with other pay  services  as we attempt to obtain or
renew carriage with DTH operators and individual cable affiliates, negotiate fee
arrangements with these operators,  negotiate for VOD and SVOD rights and market
our  programming  through these  operators to consumers.  The  competition  with
programming  providers has intensified as a result of  consolidation  in the DTH
and  cable  systems  industries,  which  has  resulted  in  fewer,  but  larger,
operators.  Competition has also  intensified with VOD's lower cost of entry for
programmers   compared  to  linear   networks  and  with  capacity   constraints
disappearing.  The impact of industry  consolidation,  any decline in our access
to, and  acceptance  by, DTH and/or  cable  systems and the  possible  resulting
deterioration  in the terms of agreements,  cancellation of fee  arrangements or
pressure on margin splits with operators of these systems could adversely affect
our business, financial condition or results of operations.

      Limits on our access to satellite  transponders could adversely affect our
business, financial condition or results of operations.

      Our  cable  television  and DTH  operations  require  continued  access to
satellite  transponders  to  transmit  programming  to cable and DTH  operators.
Material  limitations  on our access to these  systems or satellite  transponder
capacity could materially adversely affect our business,  financial condition or
results of operations.  Our access to  transponders  may be restricted or denied
if:

            o     we or the satellite owner are/is indicted or otherwise charged
                  as a defendant in a criminal proceeding;

            o     the Federal Communications Commission issues an order
                  initiating a proceeding to revoke the satellite owner's
                  authorization to operate the satellite;

            o     the satellite owner is ordered by a court or governmental
                  authority to deny us access to the transponder;

            o     we are deemed by a governmental authority to have violated any
                  obscenity law; or

            o     our satellite transponder providers fail to provide the
                  required services.

                                       15



      In  addition  to the above,  the access of Playboy  TV, the Spice  Digital
Networks and our other networks to transponders may be restricted or denied if a
governmental  authority  commences an  investigation or makes an adverse finding
concerning  the  content of their  transmissions.  Technical  failures  may also
affect our  satellite  transponder  providers'  ability to deliver  transmission
services.

      We are subject to risks  resulting from our operations  outside the United
States,  and we face  additional  risks and  challenges as we continue to expand
internationally.

      The  international  scope of our  operations  may  contribute  to volatile
financial results and difficulties in managing our business.  For the year ended
December 31, 2006, we derived  approximately  29% of our  consolidated  revenues
from countries outside the United States. Our international operations expose us
to numerous challenges and risks, including, but not limited to, the following:

            o     adverse political, regulatory, legislative and economic
                  conditions in various jurisdictions;

            o     costs of complying with varying governmental regulations;

            o     fluctuations in currency exchange rates;

            o     difficulties in developing, acquiring or licensing programming
                  and products that appeal to a variety of different audiences
                  and cultures;

            o     scarcity of attractive licensing and joint venture partners;

            o     the potential need for opening and managing distribution
                  centers abroad; and

            o     difficulties in protecting intellectual property rights in
                  foreign countries.

      In  addition,  important  elements  of our  business  strategy,  including
capitalizing on advances in technology,  expanding  distribution of our products
and content and leveraging  cross-promotional marketing capabilities,  involve a
continued   commitment   to  expanding   our  business   internationally.   This
international  expansion  will require  considerable  management  and  financial
resources.

      We cannot  assure you that one or more of these  factors or the demands on
our  management  and  financial  resources  would not harm any current or future
international operations and our business as a whole.

      Any inability to identify, fund investment in and commercially exploit new
technology  could  have a material  adverse  impact on our  business,  financial
condition or results of operations.

      We  are   engaged  in  a  business   that  has   experienced   significant
technological  change over the past several  years and is  continuing to undergo
technological  change. Our ability to implement our business plan and to achieve
the results  projected  by  management  will depend on  management's  ability to
anticipate  technological advances and implement strategies to take advantage of
technological  change.  Any  inability  to  identify,  fund  investment  in  and
commercially  exploit new technology or the commercial failure of any technology
that we pursue,  such as VOD and SVOD,  could  result in our  business  becoming
burdened by obsolete  technology and could have a material adverse impact on our
business, financial condition or results of operations.

      Our online operations are subject to security risks and systems failures.

      Online security  breaches could materially  adversely affect our business,
financial condition or results of operations.  Any well-publicized compromise of
security  could deter use of the  Internet in general or use of the  Internet to
conduct  transactions  that involve  transmitting  confidential  information  or
downloading  sensitive  materials  in  particular.  In offering  online  payment
services,  we may increasingly rely on technology licensed from third parties to
provide the security and authentication  necessary to effect secure transmission
of confidential  information  such as customer credit card numbers.  Advances in
computer  capabilities,  new  discoveries in the field of  cryptography or other
developments  could  compromise or breach the algorithms  that we use to protect
our  customers'  transaction  data.  If third  parties are able to penetrate our
network security or otherwise misappropriate  confidential information, we could
be  subject  to  liability,  which  could  result in  litigation.  In  addition,
experienced  programmers or "hackers" may attempt to misappropriate  proprietary
information  or cause  interruptions  in our services  that could  require us to
expend  significant  capital and resources to protect against or remediate these

                                       16



problems.  Increased scrutiny by regulatory agencies,  such as the Federal Trade
Commission and state  agencies,  of the use of customer  information  could also
result in  additional  expenses if we are  obligated  to  reengineer  systems to
comply  with  new  regulations  or  to  defend  investigations  of  our  privacy
practices.

      The  uninterrupted  performance of our computer systems is critical to the
operations  of our  websites.  Our  computer  systems  are  located at  external
third-party  sites,  and, as such,  may be  vulnerable  to fire,  loss of power,
telecommunications failures and other similar catastrophes.  In addition, we may
have to restrict  access to our  websites to solve  problems  caused by computer
viruses or other system failures.  Our customers may become  dissatisfied by any
disruption  or failure of our computer  systems that  interrupts  our ability to
provide our content.  Repeated  system failures could  substantially  reduce the
attractiveness  of our websites and/or  interfere with commercial  transactions,
negatively  affecting  our  ability to  generate  revenues.  Our  websites  must
accommodate a high volume of traffic and deliver regularly-updated  content. Our
sites have, on occasion,  experienced slow response times and network  failures.
These types of  occurrences  in the future  could  cause  users to perceive  our
websites  as not  functioning  properly  and  therefore  induce them to frequent
websites other than ours. We are also subject to risks from failures in computer
systems  other than our own because our  customers  depend on their own Internet
service  providers  for access to our sites.  Our revenues  could be  negatively
affected by outages or other difficulties  customers experience in accessing our
websites  due to  Internet  service  providers'  system  disruptions  or similar
failures  unrelated to our systems.  Our insurance  policies may not  adequately
compensate  us for any losses that may occur due to any failures in our Internet
systems or the systems of our customers' Internet service providers.

      Piracy of our  television  networks,  programming  and  photographs  could
materially  reduce our revenues and  adversely  affect our  business,  financial
condition or results of operations.

      The distribution of our subscription programming by MSOs and DTH operators
requires the use of encryption  technology to assure that only those who pay can
receive  programming.  It is  illegal to create,  sell or  otherwise  distribute
mechanisms  or devices to circumvent  that  encryption.  Nevertheless,  theft of
subscription  television  programming  has been  widely  reported.  Theft of our
programming  reduces  future  potential  revenue.  In  addition,  theft  of  our
competitors' programming can also increase our churn rate. Although MSOs and DTH
operators  continually  review and update their conditional  access  technology,
there  can be no  assurance  that  they  will be  successful  in  developing  or
acquiring the  technology  needed to  effectively  restrict or eliminate  signal
theft.

      Additionally,  the  development  of emerging  technologies,  including the
Internet  and  online  services,   poses  the  risk  of  making  piracy  of  our
intellectual  property more prevalent.  Digital formats, such as the ones we use
to distribute our programming through MSOs, DTH and the Internet,  are easier to
copy,  download or intercept.  As a result,  users can  download,  duplicate and
distribute  unauthorized copies of copyrighted  programming and photographs over
the  Internet or other  media,  including  DVDs.  As long as pirated  content is
available,   many  consumers  could  choose  to  download  or  purchase  pirated
intellectual  property  rather than pay to subscribe to our services or purchase
our products.

      National consolidation of the single-copy magazine distribution system may
adversely  affect our ability to obtain  favorable terms on the  distribution of
Playboy  magazine and special editions and may lead to declines in profitability
and circulation.

      In the past  decade,  the  single-copy  magazine  distribution  system has
undergone  dramatic  consolidation.  According to an economic  study released by
Magazine  Publishers  of  America  in  October  2001,  the  number  of  magazine
wholesalers has declined from more than 180 independent  distribution  owners to
just four large  wholesalers  that  handle 90% of the  single-copy  distribution
business.  Currently,  we rely on a single national distributor,  TWRSM, for the
distribution  of Playboy  magazine and special  editions to newsstands and other
retail outlets. As a result of this industry  consolidation,  we face increasing
pressure  to lower  the  prices  we  charge  to  wholesalers  and  increase  our
sell-through  rates. If we are forced to lower the prices we charge wholesalers,
we may  experience  declines  in  revenue.  If we are  unable  to meet  targeted
sell-through  rates, we may incur greater expenses in the distribution  process.
The combination of these factors could negatively  impact the  profitability and
newsstand circulation for Playboy magazine and special editions.

                                       17



      If we are unable to generate  revenues from advertising and  sponsorships,
or if we were to lose our large  advertisers or sponsors,  our business would be
harmed.

      If companies  perceive Playboy  magazine,  Playboy.com or any of our other
free  websites to be limited or  ineffective  advertising  mediums,  they may be
reluctant  to  advertise in our products or to be sponsors in us. Our ability to
generate  significant  advertising and sponsorship revenues depends upon several
factors, including, among others, the following:

            o     our ability to maintain a large, demographically attractive
                  subscriber base for Playboy magazine and Playboy.com and any
                  of our other free websites;

            o     our ability to offer attractive advertising rates;

            o     our ability to attract advertisers and sponsors; and

            o     our ability to provide effective advertising delivery and
                  measurement systems.

      Our  advertising  revenues are also  dependent on the level of spending by
advertisers,  which is  impacted  by a number of  factors  beyond  our  control,
including  general  economic  conditions,  changes in  consumer  purchasing  and
viewing  habits and  changes  in the  retail  sales  environment.  Our  existing
competitors,  as well as  potential  new  competitors,  may  have  significantly
greater financial, technical and marketing resources than we do. These companies
may be able to undertake more extensive  marketing  campaigns,  adopt aggressive
advertising  pricing  policies  and  devote   substantially  more  resources  to
attracting advertising customers.

      We rely on third parties to service our Playboy magazine subscriptions and
to print and  distribute  the  magazine  and  special  editions.  If these third
parties fail to perform, our business could be harmed.

      We rely on CDS to service Playboy magazine subscriptions. The magazine and
special  editions  are  printed at Quad at a single site  located in  Wisconsin,
which  ships the product to  subscribers  and  wholesalers.  We rely on a single
national  distributor,  TWRSM,  for the  distribution  of Playboy  magazine  and
special  editions to newsstands and other retail outlets.  If CDS, Quad or TWRSM
is unable to or does not perform and we are unable to find alternative  services
in a timely fashion, our business could be adversely affected.

      Increases  in paper  prices or postal  rates  could  adversely  affect our
operating performance.

      Paper costs are a substantial  component of the  manufacturing  and direct
marketing expenses of our publishing  business and the direct marketing expenses
of our online  business.  The market for paper has  historically  been cyclical,
resulting  in  volatility  in paper  prices.  An increase in paper  prices could
materially  adversely affect our operating  performance  unless and until we can
pass any increases through to the consumer.

      The cost of postage also affects the profitability of Playboy magazine and
our e-commerce business. An increase in postage rates could materially adversely
affect  our  operating  performance  unless  and until we can pass the  increase
through to the consumer.

      If we experience a significant  decline in our circulation  rate base, our
results could be adversely affected.

      According  to ABC,  Playboy  magazine  was the 14th  highest-ranking  U.S.
consumer publication for the six months ended December 31, 2006. Our circulation
is  primarily   subscription   driven,   with  subscription   copies  comprising
approximately  92% of total copies sold.  If we either  experience a significant
decline in subscriptions  because we lose existing subscribers or do not attract
new subscribers, our results could be adversely affected.

      We may not be able to compete successfully with direct competitors or with
other forms of entertainment.

      We derive a  significant  portion of our  revenues  from  subscriber-based
fees, advertising and licensing,  for which we compete with various other media,
including magazines,  newspapers,  television,  radio and Internet websites that
offer customers  information and services  similar to those that we provide.  We
also compete with  providers of alternative  leisure-time  activities and media.
Competition could result in price reductions, reduced

                                       18



margins or loss of market  share,  any of which  could  have a material  adverse
effect on our business, financial condition or results of operations.

      We face competition on both country and regional levels. In addition, each
of our businesses  competes with companies that deliver content through the same
platforms and with companies that operate in different media businesses. Many of
our  competitors,  including large  entertainment  and media  enterprises,  have
greater  financial and human  resources than we do. We cannot assure you that we
can remain  competitive with companies that have greater resources or that offer
alternative entertainment and information options.

      Government  regulations  could  adversely  affect our business,  financial
condition or results of operations.

      Our businesses are regulated by governmental  authorities in the countries
in which we operate.  Because of our  international  operations,  we must comply
with  diverse and  evolving  regulations.  Regulation  relates  to,  among other
things,  licensing,  access to satellite  transponders,  commercial advertising,
subscription  rates,  foreign  investment,  Internet gaming, use of confidential
customer  information  and content,  including  standards of  decency/obscenity.
Changes in the  regulation of our  operations or changes in  interpretations  of
existing  regulations  by courts or  regulators  or our inability to comply with
current  or  future  regulations  could  adversely  affect  us by  reducing  our
revenues,  increasing our operating  expenses  and/or exposing us to significant
liabilities.  While we are not able to reliably  predict  particular  regulatory
developments that could affect us adversely,  those regulations related to adult
content, the Internet, privacy and commercial advertising illustrate some of the
potential difficulties we face.

            o     Adult  content.  Regulation  of adult content could prevent us
                  from making our content available in various  jurisdictions or
                  otherwise  have a  material  adverse  effect on our  business,
                  financial condition or results of operations.  The governments
                  of some  countries,  such as China and India,  have  sought to
                  limit the  influence  of other  cultures  by  restricting  the
                  distribution  of  products  deemed  to  represent  foreign  or
                  "immoral"  influences.  Regulation  aimed at limiting  minors'
                  access  to  adult  content  could  also  increase  our cost of
                  operations and introduce technological challenges,  such as by
                  requiring  development and  implementation of age verification
                  systems.

            o     Internet.  Various  governmental  agencies are  considering  a
                  number of legislative  and regulatory  proposals that may lead
                  to laws  or  regulations  concerning  various  aspects  of the
                  Internet,  including  online  content,  intellectual  property
                  rights, user privacy,  taxation, access charges, liability for
                  third-party  activities  and  jurisdiction.  Regulation of the
                  Internet  could  materially  adversely  affect  our  business,
                  financial  condition or results of  operations by reducing the
                  overall  use of the  Internet,  reducing  the  demand  for our
                  services or increasing our cost of doing business.

            o     Regulation of commercial advertising. We receive a significant
                  portion of our  advertising  revenues from  companies  selling
                  alcohol and tobacco products.  For the year ended December 31,
                  2006,  beer/wine/liquor  and tobacco  represented 21% and 13%,
                  respectively,  of  the  total  advertising  pages  in  Playboy
                  magazine.  Significant  limitations  on the  ability  of those
                  companies to advertise in Playboy  magazine or on our websites
                  because  of either  legislative,  regulatory  or court  action
                  could  materially  adversely  affect our  business,  financial
                  condition or results of operations. In August 1996, the Food &
                  Drug Administration  announced regulations that prohibited the
                  publication  of tobacco  advertisements  containing  drawings,
                  colors or pictures.  While those  regulations  were later held
                  unconstitutional  by the Supreme  Court of the United  States,
                  future  attempts  may be made by  other  federal  agencies  to
                  impose similar or other types of advertising limitations.

                                       19



      Our business  involves risks of liability claims for media content,  which
could  adversely  affect  our  business,   financial  condition  or  results  of
operations.

      As a distributor of media content, we may face potential liability for:

            o     defamation;

            o     invasion of privacy;

            o     negligence;

            o     copyright or trademark infringement; and

            o     other claims based on the nature and content of the materials
                  distributed.

      These types of claims have been brought,  sometimes successfully,  against
broadcasters,  publishers,  online  services  and other  disseminators  of media
content.  We could also be exposed to  liability  in  connection  with  material
available through our websites.  Any imposition of liability that is not covered
by insurance or is in excess of insurance coverage could have a material adverse
effect on us. In  addition,  measures  to reduce our  exposure to  liability  in
connection with material available through our websites could require us to take
steps that would  substantially  limit the attractiveness of our websites and/or
their  availability in various  geographic areas,  which would negatively affect
their ability to generate revenues.

      Private  advocacy  group  actions  targeted at our content could result in
limitations  on our ability to  distribute  our  products  and  programming  and
negatively impact our brand acceptance.

      Our ability to operate  successfully  depends on our ability to obtain and
maintain distribution channels and outlets for our products.  From time to time,
private  advocacy groups have sought to exclude our  programming  from local pay
television   distribution   because  of  the   adult-oriented   content  of  the
programming.  In  addition,  from time to time,  private  advocacy  groups  have
targeted Playboy magazine and its distribution outlets and advertisers,  seeking
to limit the magazine's  availability because of its adult-oriented  content. In
addition to  possibly  limiting  our  ability to  distribute  our  products  and
programming,   negative  publicity   campaigns,   lawsuits  and  boycotts  could
negatively  affect our brand acceptance and cause  additional  financial harm by
requiring that we incur  significant  expenditures  to defend our business or by
discouraging investors from investing in our securities.

      In  pursuing  selective  acquisitions,  we may  incur  various  costs  and
liabilities  and  we  may  never  realize  the   anticipated   benefits  of  the
acquisitions.

      If appropriate  opportunities become available, we may acquire businesses,
products or technologies that we believe are  strategically  advantageous to our
business. Transactions of this sort could involve numerous risks, including:

            o     unforeseen operating difficulties and expenditures arising
                  from the process of integrating any acquired business, product
                  or technology, including related personnel;

            o     diversion of a significant amount of management's attention
                  from the ongoing development of our business;

            o     dilution of existing stockholders' ownership interest in us;

            o     incurrence of additional debt;

            o     exposure to additional operational risk and liability,
                  including risks arising from the operating history of any
                  acquired businesses;

            o     entry into markets and geographic areas where we have limited
                  or no experience;

            o     loss of key employees of any acquired companies;

            o     adverse effects on our relationships with suppliers and
                  customers; and

            o     adverse effects on the existing relationships of any acquired
                  companies, including suppliers and customers.

      Furthermore,   we  may  not  be  successful  in  identifying   appropriate
acquisition  candidates  or  consummating  acquisitions  on terms  favorable  or
acceptable to us or at all.

                                       20



      When we acquire  businesses,  products or technologies,  our due diligence
reviews are subject to inherent  uncertainties  and may not reveal all potential
risks. We may therefore fail to discover or inaccurately  assess  undisclosed or
contingent   liabilities,   including   liabilities   for   which  we  may  have
responsibility  as a  successor  to the  seller  or  the  target  company.  As a
successor, we may be responsible for any past or continuing violations of law by
the seller or the target company, including violations of decency laws. Although
we generally attempt to seek contractual  protections,  such as  representations
and  warranties  and  indemnities,  we cannot be sure that we will  obtain  such
provisions in our  acquisitions  or that such  provisions  will fully protect us
from all unknown,  contingent or other  liabilities  or costs.  Finally,  claims
against us relating  to any  acquisition  may  necessitate  our  seeking  claims
against the seller for which the seller may not  indemnify us or that may exceed
the scope, duration or amount of the seller's indemnification obligations.

      Our  significant  debt  could  adversely  affect our  business,  financial
condition or results of operations.

      We have a  significant  amount of debt. At December 31, 2006, we had total
financing  obligations of $115.0  million,  all of which  consisted of our 3.00%
convertible  senior  subordinated  notes due 2025. In addition,  we have a $50.0
million  revolving  credit  facility.  At  December  31,  2006,  there  were  no
borrowings  and $10.6  million  in  letters  of credit  outstanding  under  this
facility, permitting $39.4 million of available borrowings under this facility.

      The amount of our existing and future debt could adversely  affect us in a
number of ways, including the following:

            o     we may be unable to obtain  additional  financing  for working
                  capital,   capital  expenditures,   acquisitions  and  general
                  corporate purposes;

            o     debt-service  requirements  could reduce the amount of cash we
                  have available for other purposes;

            o     we could be disadvantaged as compared to our competitors, such
                  as in our ability to adjust to changing market conditions; and

            o     we  may  be  restricted  in  our  ability  to  make  strategic
                  acquisitions and to exploit business opportunities.

      Our ability to make payments of principal and interest on our debt depends
upon our future performance, general economic conditions and financial, business
and  other  factors  affecting  our  operations,  many of which are  beyond  our
control.  If we are not able to generate sufficient cash flow from operations in
the future to service our debt, we may be required, among other things:

            o     to seek additional financing in the debt or equity markets;

            o     to  refinance  or  restructure  all or a portion  of our debt;
                  and/or

            o     to sell assets.

      These  measures  might not be sufficient to enable us to service our debt.
In  addition,  any such  financing,  refinancing  or sale of assets might not be
available on economically favorable terms.

      The terms of our existing credit  facility impose  restrictions on us that
may affect our ability to successfully operate our business.

      Our existing  credit facility  contains  covenants that limit our actions.
These covenants could materially and adversely affect our ability to finance our
future  operations  or capital needs or to engage in other  business  activities
that may be in our best  interests.  The  covenants  limit our ability to, among
other things:

            o     incur or guarantee additional indebtedness;

            o     repurchase capital stock;

            o     make loans and investments;

            o     enter into agreements restricting our subsidiaries'  abilities
                  to pay dividends;

            o     create liens;

            o     sell or otherwise dispose of assets;

                                       21



            o     enter new lines of business;

            o     merge or consolidate with other entities; and

            o     engage in transactions with affiliates.

      The credit  facility also  contains  financial  covenants  requiring us to
maintain specified minimum net worth and interest coverage ratios.

      Our  ability  to comply  with  these  covenants  and  requirements  may be
affected by events beyond our control,  such as prevailing  economic  conditions
and changes in regulations,  and if such events occur, we cannot be sure that we
will be able to comply.

      We depend on our key personnel.

      We  believe  that our  ability  to  successfully  implement  our  business
strategy and to operate profitably  depends on the continued  employment of some
of our senior  management  team. If these members of the management  team become
unable or  unwilling  to  continue in their  present  positions,  our  business,
financial  condition  or results of  operations  could be  materially  adversely
affected.

      Ownership of Playboy Enterprises, Inc. is concentrated.

      As of December 31, 2006, Mr. Hefner beneficially owned 69.53% of our Class
A common  stock.  As a result,  given that our Class B stock is  nonvoting,  Mr.
Hefner  possesses  influence on matters  including  the election of directors as
well as  transactions  involving a potential  change of control.  Mr. Hefner may
support, and cause us to pursue, strategies and directions with which holders of
our securities  disagree.  The concentration of our share ownership may delay or
prevent a change in control, impede a merger,  consolidation,  takeover or other
transaction involving us or discourage a potential acquirer from making a tender
offer or otherwise attempting to obtain control of us.

Item 1B. Unresolved Staff Comments

      None.

                                       22



Item 2. Properties

Location                        Primary Use

Office Space Leased:

   Chicago, Illinois            This space serves as our corporate  headquarters
                                and is used by all of our  operating  groups and
                                executive and administrative personnel.

   Los Angeles, California      This space serves as our  Entertainment  Group's
                                headquarters  and is utilized by  executive  and
                                administrative personnel.

   New York, New York           This  space   serves  as  our   Publishing   and
                                Licensing   Groups'   headquarters,    and   the
                                Entertainment    Group   and    executive    and
                                administrative personnel use a limited amount of
                                space.

   London, England              This  space  is  used  by our  Playboy  TV  U.K.
                                executive and administrative  personnel and as a
                                programming facility.

Operations Facilities Leased:

   Los Angeles, California      This space is used by our Entertainment Group as
                                a centralized digital, technical and programming
                                facility. We also utilize parts of this facility
                                to handle similar functions for others.

   Santa Monica, California     This space is used by our Publishing  Group as a
                                photography studio and offices.

   Rocklin, California          This space is used by our Entertainment Group in
                                the production and distribution of content.

   Scottsdale, Arizona          This space is used by our Entertainment Group in
                                the production of content.

Property Owned:

   Los Angeles, California      The   Playboy   Mansion  is  used  for   various
                                corporate  activities  and  serves as a valuable
                                location  for  television  production,  magazine
                                photography  and  for  online,  advertising  and
                                sales events. It also enhances our image as host
                                for many charitable and civic functions.

                                       23



Item 3. Legal Proceedings

      On February 17, 1998,  Eduardo  Gongora,  or Gongora,  filed suit in state
court in Hidalgo County,  Texas,  against  Editorial  Caballero SA de CV, or EC,
Grupo Siete International,  Inc., or GSI, collectively the Editorial Defendants,
and us. In the complaint, Gongora alleged that he was injured as a result of the
termination of a publishing license agreement, or the License Agreement, between
us and EC for the publication of a Mexican edition of Playboy  magazine,  or the
Mexican  Edition.  We terminated  the License  Agreement on or about January 29,
1998,  due to EC's failure to pay  royalties  and other amounts due us under the
License  Agreement.  On February  18, 1998,  the  Editorial  Defendants  filed a
cross-claim against us. Gongora alleged that in December 1996 he entered into an
oral  agreement  with the Editorial  Defendants to solicit  advertising  for the
Mexican  Edition  to be  distributed  in the United  States.  The basis of GSI's
cross-claim was that it was the assignee of EC's right to distribute the Mexican
Edition in the United States and other Spanish-speaking Latin American countries
outside of Mexico.  On May 31, 2002, a jury returned a verdict against us in the
amount of approximately $4.4 million. Under the verdict,  Gongora was awarded no
damages.  GSI and EC were  awarded $4.1  million in  out-of-pocket  expenses and
approximately $0.3 million for lost profits, respectively,  even though the jury
found that EC had failed to comply with the terms of the License  Agreement.  On
October 24, 2002, the trial court signed a judgment  against us for $4.4 million
plus pre- and  post-judgment  interest and costs. On November 22, 2002, we filed
post-judgment  motions  challenging  the judgment in the trial court.  The trial
court overruled those motions and we vigorously pursued an appeal with the State
Appellate  Court  sitting in Corpus  Christi  challenging  the verdict.  We have
posted a bond in the amount of approximately $9.4 million,  which represents the
amount of the judgment,  costs and estimated pre- and post-judgment interest, in
connection with the appeal.  On May 25, 2006, the State Appellate Court reversed
the judgment by the trial court, rendered judgment for us on the majority of the
plaintiffs'  claims and remanded the remaining  claims for a new trial.  On July
14,  2006,   the   plaintiffs   filed  a  motion  for   rehearing  and  en  banc
reconsideration,  which we opposed.  On October 12,  2006,  the State  Appellate
Court denied  plaintiff's  motion. On December 27, 2006, we filed a petition for
review with the Texas Supreme  Court.  We, on advice of legal  counsel,  believe
that it is not probable that a material judgment against us will be obtained. In
accordance  with Statement of Financial  Accounting  Standards No. 5, Accounting
for Contingencies, or Statement 5, no liability has been accrued.

      On May 17,  2001,  Logix  Development  Corporation,  or  Logix,  D.  Keith
Howington  and Anne  Howington  filed suit in state court in Los Angeles  County
Superior Court in California  against Spice  Entertainment  Companies,  Inc., or
Spice,  Emerald Media,  Inc., or EMI,  Directrix,  Inc., or Directrix,  Colorado
Satellite  Broadcasting,  Inc., New Frontier Media,  Inc., J. Roger Faherty,  or
Faherty,  Donald McDonald,  Jr., and Judy Savar. On February 8, 2002, plaintiffs
amended the complaint and added as a defendant Playboy,  which acquired Spice in
1999.  The  complaint  alleged 11  contract  and tort  causes of action  arising
principally out of a January 18, 1997,  agreement between EMI and Logix in which
EMI agreed to purchase  certain  explicit  television  channels  broadcast  over
C-band  satellite.  The  complaint  further  sought  damages from Spice based on
Spice's  alleged  failure to provide  transponder  and uplink services to Logix.
Playboy  and Spice filed a motion to dismiss the  plaintiffs'  complaint.  After
pre-trial motions, Playboy was dismissed from the case and a number of causes of
action were dismissed  against  Spice. A trial date for the remaining  breach of
contract claims against Spice was set for December 10, 2003, and then continued,
first to February 11, 2004, and then to March 17, 2004. Spice and the plaintiffs
filed  cross-motions  for summary judgment or, in the  alternative,  for summary
adjudication,  on  September 5, 2003.  Those  motions were heard on November 19,
2003,  and were  denied.  In February  2004,  prior to the trial,  Spice and the
plaintiffs  agreed  to a  settlement  in the  amount of $8.5  million,  which we
recorded as a charge in the fourth  quarter of 2003. We paid $1.0 million,  $1.0
million and $6.5  million in 2006,  2005 and 2004,  respectively.  In the fourth
quarter of 2004, we received a $5.6 million insurance recovery partially related
to the prior year litigation settlement with Logix.

      On April 12, 2004,  Faherty filed suit in the United States District Court
for  the  Southern  District  of  New  York  against  Spice,  Playboy,   Playboy
Enterprises International, Inc., or PEII, D. Keith Howington, Anne Howington and
Logix.  The  complaint  alleges  that  Faherty  is  entitled  to  statutory  and
contractual indemnification from Playboy, PEII and Spice with respect to defense
costs and  liabilities  incurred by Faherty in the  litigation  described in the
preceding paragraph, or the Logix litigation. The complaint further alleges that
Playboy, PEII, Spice, D. Keith Howington,  Anne Howington and Logix conspired to
deprive  Faherty of his alleged right to  indemnification  by excluding him from
the  settlement  of the Logix  litigation.  On June 18,  2004,  a jury entered a
special verdict finding Faherty  personally  liable for $22.5 million in damages
to the plaintiffs in the Logix litigation. A judgment was entered on the verdict
on or around  August 2, 2004.  Faherty filed  post-trial  motions for a judgment
notwithstanding  the verdict and a new trial, but these motions were both denied
on or about  September 21, 2004. On October 20, 2004,  Faherty filed

                                       24



a notice of appeal from the verdict.  As of November  30,  2006,  the appeal was
fully briefed. In consideration of this appeal,  Faherty and Playboy have agreed
to seek a  temporary  stay of the  indemnification  action  filed in the  United
States  District  Court for the  Southern  District  of New  York.  In the event
Faherty's  indemnification  and  conspiracy  claims go  forward  against  us, we
believe they are without merit and that we have good  defenses  against them. As
such, based on the information known to us to date, we do not believe that it is
probable that a material  judgment  against us will result.  In accordance  with
Statement 5, no liability has been accrued.

      On September 26, 2002,  Directrix filed suit in the U.S.  Bankruptcy Court
in the Southern District of New York against Playboy  Entertainment  Group, Inc.
In the  complaint,  Directrix  alleged  that it was  injured  as a result of the
termination of a Master Services  Agreement under which Directrix was to perform
services relating to the  distribution,  production and  post-production  of our
cable  networks  and a  sublease  agreement  under  which  Directrix  would have
subleased  office,  technical  and studio  space at our Los  Angeles  production
facility.  Directrix  also  alleged  that we breached an  agreement  under which
Directrix  had the right to transmit  and  broadcast  certain  versions of films
through  C-band  satellite,  commonly  known as the  TVRO  market,  and  through
Internet  distribution.  On  November  15,  2002,  we  filed an  answer  denying
Directrix's allegations,  along with counterclaims against Directrix relating to
the Master Services Agreement and seeking damages.  On May 15, 2003, we filed an
amended answer and counterclaims.  On July 30, 2003,  Directrix moved to dismiss
one of the amended  counterclaims,  and on October 20,  2003,  the Court  denied
Directrix's motion. The parties were engaged in discovery.  In January 2007, the
parties  agreed in principle to a settlement  and release of the claims  between
them.  Under the settlement,  which is subject to the approval of the Bankruptcy
Court,  we agreed to provide a payment in the amount of $1.8  million,  which we
recorded as a charge in the fourth quarter of 2006. The settlement  will be paid
in 2007.  The  settlement  is a  compromise  of  disputed  claims  and is not an
admission of  liability.  We believe we had good  defenses  against  Directrix's
claims,  but made the reasonable  business  decision to settle the litigation to
avoid further  management  distraction and defense costs, which we had estimated
would have approximately equaled the amount of the settlement.

Item 4. Submission of Matters to a Vote of Security Holders

None.

                                       25



                                    PART II

Item 5. Market for Registrant's  Common Equity,  Related Stockholder Matters and
Issuer Purchases of Equity Securities

      Stock  price  information,  as  reported  in the New York  Stock  Exchange
Composite  Listing,  is set forth in Note (T),  Quarterly  Results of Operations
(Unaudited),  to the Notes to Consolidated Financial Statements.  Our securities
are traded on the  exchange  listed on the cover page of this  Annual  Report on
Form 10-K  under the  ticker  symbols  PLA A (Class A voting)  and PLA  (Class B
nonvoting).  At February 28, 2007,  there were 3,330 and 8,419 holders of record
of  Class  A  common  stock  and  Class  B  common  stock,  or  Class  B  stock,
respectively. There were no cash dividends declared during 2006, 2005 or 2004.

      As previously  reported in our Current  Report on Form 8-K, dated March 9,
2005 and filed March 15, 2005,  and our Current  Report on Form 8-K, dated March
28,  2005 and  filed  April 1,  2005 and as more  fully  described  in Note (L),
Financing  Obligations,  to the Notes to Consolidated  Financial Statements,  in
March 2005, we issued and sold in a private  placement $115.0 million  aggregate
principal amount of our 3.00% convertible senior subordinated notes due 2025.

      The following graph sets forth the five-year  cumulative total stockholder
return on our Class B stock with the cumulative total return of the Russell 2000
Stock  Index and with our peer  group for the period  from  December  31,  2001,
through  December 31, 2006.  The graph  reflects  $100  invested on December 31,
2001, in stock or index, including reinvestment of dividends.  Our peer group is
comprised  of Time  Warner  Inc.,  Meredith  Corporation,  MGM  Mirage,  Playboy
Enterprises,  Inc.,  Primedia,  Inc., The Walt Disney  Company,  World Wrestling
Entertainment, Inc. and Viacom Inc.

 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE GRAPH IN THE PRINTED MATERIAL.]

- --------------------------------------------------------------------------------
                               12/01   12/02    12/03    12/04    12/05    12/06
- --------------------------------------------------------------------------------

Playboy Enterprises, Inc.     100.00   59.98    95.68    72.76    82.24    67.85
Russell 2000                  100.00   79.52   117.09   138.55   144.86   171.47
Peer Group                    100.00   63.32    80.10    83.58    75.10    94.95

      Other  information  required under this Item is contained in our Notice of
Annual Meeting of Stockholders and Proxy Statement,  or collectively,  the Proxy
Statement (to be filed),  relating to the Annual Meeting of  Stockholders  to be
held in May 2007,  which  will be filed  within  120 days after the close of our
fiscal year ended December 31, 2006, and is incorporated herein by reference.

                                       26



Item 6. Selected Financial Data
(in thousands, except per share amounts
and number of employees)



                                                       Fiscal Year   Fiscal Year   Fiscal Year   Fiscal Year   Fiscal Year
                                                             Ended         Ended         Ended         Ended         Ended
                                                          12/31/06      12/31/05      12/31/04      12/31/03      12/31/02
- ---------------------------------------------------------------------------------------------------------------------------
                                                                                                
Selected financial data (1)
Net revenues                                           $   331,142   $   338,153   $   329,376   $   315,844   $   277,622
Interest expense, net                                       (3,164)       (4,769)      (13,108)      (15,946)      (15,022)
Net income (loss)                                            2,285          (735)        9,989        (7,557)      (17,135)
Net income (loss) applicable to common shareholders          2,285          (735)        9,561        (8,450)      (17,135)
Basic and diluted earnings (loss) per common share
   Net income (loss)                                          0.07         (0.02)         0.30         (0.31)        (0.67)
EBITDA: (2)
   Net income (loss)                                         2,285          (735)        9,989        (7,557)      (17,135)
   Adjusted for:
      Interest expense                                       5,611         6,986        13,687        16,309        15,147
      Income tax expense                                     2,496         3,998         3,845         4,967         8,544
      Depreciation and amortization                         42,218        42,540        47,100        49,558        51,619
      Amortization of deferred financing fees                  535           635         1,266         1,407           993
      Stock options and restricted stock awards              1,859           601           682            45         2,748
      Equity in operations of investments                       94           383            71            80          (279)
                                                      ---------------------------------------------------------------------
   EBITDA                                              $    55,098   $    54,408   $    76,640   $    64,809   $    61,637
===========================================================================================================================
At period end
Cash and cash equivalents and marketable securities
   and short-term investments                          $    35,748   $    52,052   $    50,720   $    34,878   $     6,795
Total assets                                               435,783       428,969       416,330       413,809       365,470
Long-term financing obligations                            115,000       115,000        80,000       115,000        68,865
Redeemable preferred stock                                      --            --            --        16,959            --
Total shareholders' equity                             $   163,628   $   157,247   $   162,158   $   100,344   $    81,523
Long-term financing obligations as a percentage of
   total capitalization                                         41%           41%           32%           52%           44%
Number of common shares outstanding
   Class A voting                                            4,864         4,864         4,864         4,864         4,864
   Class B nonvoting                                        28,362        28,261        28,521        22,579        21,181
Number of full-time employees                                  789           709           645           592           581
- ---------------------------------------------------------------------------------------------------------------------------
Selected operating data
Cash investments in Company-produced and
   licensed entertainment programming                  $    38,475   $    33,075   $    41,457   $    44,727   $    41,717
Cash investments in online content                           5,031         2,242         2,317         2,436         4,434
                                                      ---------------------------------------------------------------------
   Total cash investments in programming and content        43,506        35,317        43,774        47,163        46,151
Amortization of investments in Company-produced
   and licensed entertainment programming                   36,564        37,450        41,695        40,603        40,626
Amortization of investments in online content                5,241         2,626         2,317         2,436         4,434
                                                      ---------------------------------------------------------------------
   Total amortization of programming and content       $    41,805   $    40,076   $    44,012   $    43,039   $    45,060
- ---------------------------------------------------------------------------------------------------------------------------


      For a more  detailed  description  of our financial  position,  results of
operations  and  accounting   policies,   please  refer  to  Part  II.  Item  7.
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations,"  or  MD&A,  and  Part  II.  Item  8.   "Financial   Statements  and
Supplementary Data."

(1)   2006 included $2.0 million of restructuring  expenses. 2005 included $19.3
      million of debt extinguishment  expense related to the redemption of $80.0
      million of 11.00% senior secured notes, or senior secured notes, issued by
      our subsidiary PEI Holdings, Inc., or Holdings. 2004 included $5.9 million
      of debt extinguishment  expense related to the redemption of $35.0 million
      of  the  senior  secured  notes  and a  $5.6  million  insurance  recovery
      partially related to a litigation  settlement  recorded in the prior year.
      2003 included an $8.5 million charge related to the litigation  settlement
      and $3.3 million of debt extinguishment expense related to prior financing
      obligations,  which were paid upon  completion of our debt offering.  2002
      included a $5.8 million  noncash income tax charge related to our adoption
      of Statement of Financial Accounting Standards No. 142, Goodwill and Other
      Intangible Assets, and $6.6 million in restructuring expenses.

                                       27



(2)   EBITDA  represents  earnings from  continuing  operations  before interest
      expense,   income   taxes,   depreciation   of  property  and   equipment,
      amortization  of  intangible   assets,   amortization  of  investments  in
      entertainment programming,  amortization of deferred financing fees, stock
      options and restricted  stock awards  related to stock-based  compensation
      and equity in operations of investments. We evaluate our operating results
      based  on  several  factors,  including  EBITDA.  We  consider  EBITDA  an
      important  indicator of the  operational  strength and  performance of our
      ongoing  businesses,  including  our ability to provide  cash flows to pay
      interest,  service debt and fund capital  expenditures.  EBITDA eliminates
      the uneven  effect across  business  segments of noncash  depreciation  of
      property and equipment and  amortization  of  intangible  assets.  Because
      depreciation and amortization are noncash charges,  they do not affect our
      ability  to  service  debt  or  make  capital  expenditures.  EBITDA  also
      eliminates  the  impact of how we fund our  businesses  and the  effect of
      changes in interest  rates,  which we believe  relate to general trends in
      global capital markets but are not necessarily indicative of our operating
      performance.  Finally, EBITDA is used to determine compliance with some of
      the terms of our  credit  facility.  EBITDA  should not be  considered  an
      alternative  to any measure of performance  or liquidity  under  generally
      accepted  accounting  principles in the United States.  Similarly,  EBITDA
      should not be inferred as more meaningful than any of those measures.

                                       28



Item 7. Management's  Discussion and Analysis of Financial Condition and Results
of Operations

OVERVIEW

      Since our inception in 1953 as the publisher of Playboy magazine,  we have
become a brand-driven,  international  multimedia  entertainment company. Today,
our businesses are classified  into three  reportable  segments:  Entertainment,
Publishing and Licensing.

      The  following   discussion  and  analysis   provides   information  which
management  believes is  relevant  to an  assessment  and  understanding  of our
results of operations and financial condition.  The discussion should be read in
conjunction with the financial statements and the accompanying notes.

REVENUES

      We  currently  generate  most of our  Entertainment  Group  revenues  from
pay-per-view,  or PPV, fees for our television programming offerings,  including
Playboy- and Spice-branded  domestic and international  television  programming.
Our television  revenues are affected by factors  including shelf space,  retail
price and marketing,  which are controlled by the  distributors,  as well as the
revenue  splits  we  negotiate  with   distributors   and  the  demand  for  our
programming.  We believe television revenues will increasingly be generated from
video-on-demand, or VOD, and subscription video-on-demand, or SVOD, purchases by
consumers.  Internationally,  we own and operate or license Playboy-, Spice- and
locally-branded  television networks or blocks of programming and we have equity
interests in additional networks through joint ventures.  In the Internet space,
we also receive licensing fees from Playboy- and other-branded websites and from
content  delivered  via  wireless  devices  to  providers  outside of the United
States. We derive subscription  revenues from multiple online clubs, which offer
unique content under various  brands,  including  Playboy and Spice.  E-commerce
revenues include the sale of our branded and third-party consumer products, both
online and through  direct mail.  In addition,  we monetize  online  traffic via
advertising  in conjunction  with our magazine ad sales  efforts.  Entertainment
Group  revenues are also  generated  from the sale of DVDs and from license fees
for Playboy Radio on SIRIUS Satellite Radio.

      Publishing  Group  revenues are primarily  circulation  driven for Playboy
magazine and special editions and include both subscription and newsstand sales.
Additionally,  the group generates  revenues from  advertising  sales in Playboy
magazine as well as from circulation and advertising royalties from our licensed
international editions.

      Licensing Group revenues are  principally  generated from royalties on the
wholesale  sale  of our  branded  products  around  the  world,  as well as from
location-based  entertainment.  We also generate  revenues from periodic auction
sales of small portions of our art and memorabilia collection and from marketing
events such as the annual Playboy Jazz Festival.

COSTS AND OPERATING EXPENSES

      Entertainment Group expenses include television programming  amortization,
online  content,   network  distribution,   hosting,  sales  and  marketing  and
administrative  expenses.  Programming  amortization  and content  expenses  are
expenditures associated with the creation of Playboy programming,  the licensing
of  third-party  programming  for our adult movie  business  and the creation of
content for our websites and wireless and satellite radio providers.

      Publishing Group expenses include manufacturing,  subscription  promotion,
editorial, shipping and administrative expenses.  Manufacturing,  which includes
the production of the magazine, represents the largest cost for the group.

      Licensing Group expenses include agency fees,  promotion,  development and
administrative expenses.

      Corporate  Administration and Promotion expenses include general corporate
costs such as technology, legal, security, human resources, finance and investor
relations  and  communications,  as well as  expenses  related  to  company-wide
marketing, promotions and the Playboy Mansion.

                                       29



RESULTS OF OPERATIONS (1)

      The following table sets forth our results of operations (in millions,
except per share amounts):



                                                                 Fiscal Year   Fiscal Year   Fiscal Year
                                                                       Ended         Ended         Ended
                                                                    12/31/06      12/31/05      12/31/04
- ---------------------------------------------------------------------------------------------------------
                                                                                    
Net revenues
Entertainment
   Domestic TV                                                   $      82.5   $      98.6   $      96.9
   International                                                        55.7          52.1          45.3
   Online subscriptions and e-commerce                                  52.1          46.9          40.2
   Other                                                                10.7           6.4           6.9
- ---------------------------------------------------------------------------------------------------------
   Total Entertainment                                                 201.0         204.0         189.3
- ---------------------------------------------------------------------------------------------------------
Publishing
   Playboy magazine                                                     80.7          89.4         101.5
   Special editions and other                                            9.8          10.5          11.9
   International publishing                                              6.6           6.6           6.4
- ---------------------------------------------------------------------------------------------------------
   Total Publishing                                                     97.1         106.5         119.8
- ---------------------------------------------------------------------------------------------------------
Licensing
   International licensing                                              22.8          19.0          12.4
   Domestic licensing                                                    5.4           5.2           4.9
   Marketing events                                                      3.0           3.0           2.8
   Other                                                                 1.8           0.5           0.2
- ---------------------------------------------------------------------------------------------------------
   Total Licensing                                                      33.0          27.7          20.3
- ---------------------------------------------------------------------------------------------------------
Total net revenues                                               $     331.1   $     338.2   $     329.4
=========================================================================================================

Net income (loss)
Entertainment
   Before programming amortization and online content expenses   $      65.1   $      81.2   $      77.0
   Programming amortization and online content expenses                (41.8)        (40.1)        (44.0)
- ---------------------------------------------------------------------------------------------------------
   Total Entertainment                                                  23.3          41.1          33.0
- ---------------------------------------------------------------------------------------------------------
Publishing                                                              (5.4)         (6.5)          6.2
- ---------------------------------------------------------------------------------------------------------
Licensing                                                               18.9          16.0          10.6
- ---------------------------------------------------------------------------------------------------------
Corporate Administration and Promotion                                 (25.7)        (19.6)        (18.2)
- ---------------------------------------------------------------------------------------------------------
Segment income                                                          11.1          31.0          31.6
Restructuring expenses                                                  (2.0)         (0.1)         (0.7)
- ---------------------------------------------------------------------------------------------------------
Operating income                                                         9.1          30.9          30.9
- ---------------------------------------------------------------------------------------------------------
Nonoperating income (expense)
   Investment income                                                     2.4           2.2           0.6
   Interest expense                                                     (5.6)         (7.0)        (13.7)
   Amortization of deferred financing fees                              (0.5)         (0.6)         (1.3)
   Minority interest                                                      --          (1.6)         (1.4)
   Debt extinguishment expenses                                           --         (19.3)         (5.9)
   Insurance settlement                                                   --            --           5.6
   Other, net                                                           (0.6)         (1.3)         (1.0)
- ---------------------------------------------------------------------------------------------------------
Total nonoperating expense                                              (4.3)        (27.6)        (17.1)
- ---------------------------------------------------------------------------------------------------------
Income before income taxes                                               4.8           3.3          13.8
Income tax expense                                                      (2.5)         (4.0)         (3.8)
- ---------------------------------------------------------------------------------------------------------
Net income (loss)                                                $       2.3   $      (0.7)  $      10.0
=========================================================================================================

Net income (loss)                                                $       2.3   $      (0.7)  $      10.0
- ---------------------------------------------------------------------------------------------------------
Dividend requirements of preferred stock                                  --            --          (0.4)
- ---------------------------------------------------------------------------------------------------------
Income (loss) applicable to common shareholders                  $       2.3   $      (0.7)  $       9.6
=========================================================================================================

Basic and diluted earnings (loss) per common share               $      0.07   $     (0.02)  $      0.30
=========================================================================================================


(1)   Certain  amounts  reported  for prior  periods have been  reclassified  to
      conform to the current year's presentation.

                                       30



2006 COMPARED TO 2005

      Our revenues decreased $7.1 million, or 2%, compared to the prior year due
to a continued  decrease in revenues  from our  Publishing  Group  combined with
lower revenues from our Entertainment Group, partially offset by higher revenues
from our Licensing Group.

      Segment income decreased $19.9 million, or 64%, compared to the prior year
due to significantly  lower results from our  Entertainment  Group combined with
higher  Corporate  Administration  and Promotion  expenses,  partially offset by
improved results from our Licensing and Publishing Groups.

      Operating  income of $9.1  million  for the  current  year  included  $2.0
million of  restructuring  expenses  primarily  related to a cost reduction plan
implemented during the year.

      Net income of $2.3  million  improved  $3.0 million over the prior year as
the lower operating results  previously  discussed were more than offset by debt
extinguishment and minority interest expenses of $19.3 million and $1.6 million,
respectively,  in the prior year and  decreases of $1.5 million and $1.4 million
in income tax and interest expenses, respectively, in the current year.

Entertainment Group

      The following  discussion  focuses on the revenue and profit  contribution
before  programming  amortization  and online  content  expenses  of each of our
Entertainment Group businesses.

      Revenues from our domestic TV networks decreased $16.1 million, or 16%, in
2006.

      Playboy  TV network  revenues  decreased  $6.0  million in 2006 with cable
revenues decreasing $3.0 million and direct-to-home, or DTH, revenues decreasing
$1.2 million.  These  decreases  were largely due to the  continued  impact of a
consumer shift from PPV to VOD purchasing.

      Movie business  revenues  decreased $12.2 million in 2006 primarily due to
the decline of PPV as a result of less overall carriage of adult linear networks
and less shelf space in VOD  compared to linear PPV. We expect  these  trends to
continue to negatively impact our movie networks.  The loss of two channels to a
competitor on the largest  satellite TV provider also  contributed  to the lower
movie  revenues.  We expect  the loss of  carriage  and the impact of less shelf
space to unfavorably  impact movie business revenues and  profitability  through
2007.   Additionally,   2007  will  also  include  an  increase  in  expense  of
approximately  $1.3 million related to a change in the estimated useful lives of
certain distribution agreements.

      The  prior  year  was  favorably  impacted  by  the  discontinuation  of a
distributor's  high-definition subscription service agreement, which resulted in
the accelerated recognition of $1.4 million of deferred revenues associated with
the agreement.

      Revenues from VOD increased $0.9 million in 2006.

      Revenues  associated  with our studio  facility  increased $1.2 million in
2006 primarily due to the addition of new third-party networks.

      Profit  contribution from our domestic TV networks decreased $22.4 million
as a result of the lower  revenues  previously  discussed  combined  with a $1.8
million legal settlement in the fourth quarter of the current year and increased
expenses primarily related to marketing and staffing. See Part I. Item 3. "Legal
Proceedings" for additional information.

      International   revenues   increased   $3.6  million,   or  7%,  in  2006.
International  television  revenues increased $2.7 million in 2006 primarily due
to increased DTH and cable revenues from our U.K.  television  business combined
with  favorable  foreign  currency  exchange  rates,  partially  offset by lower
revenues from several third-party  licensees.  International online and wireless
revenues  increased $0.9 million due to higher royalties  combined with revenues
from our acquisition of Club Jenna, Inc. and related companies, or Club Jenna, a
multimedia adult entertainment

                                       31



business,  in the current year.  International profit contribution was flat as a
result of the higher  revenues  previously  discussed,  offset  mostly by higher
international distribution and staffing expenses.

      Online  subscriptions and e-commerce  revenues increased $5.2 million,  or
11%, in 2006.  Positive results from our acquisitions of an affiliate network of
websites  late in the  prior  year  and  Club  Jenna in the  current  year  were
partially  offset by the  impacts of a  termination  payment we  received in the
prior year  related  to the  discontinuation  of a  marketing  alliance  and the
licensing of our Spice Catalog in the current  year.  Online  subscriptions  and
e-commerce  profit  contribution  decreased $0.2 million,  or 1%, as the revenue
increases  previously  discussed were more than offset by costs  associated with
the acquired  businesses  and higher  marketing  expenses.  We expect our online
subscription business to continue its year-over-year growth in 2007 as broadband
penetration  increases  and as we  continue  to expand  our  product  offerings,
particularly in video.

      Revenues from other  businesses  increased $4.3 million,  or 69%, in 2006,
driven by  worldwide  DVD  sales  and  advertising  revenues  from the  acquired
businesses  combined with revenues  resulting  from the  current-year  launch of
Playboy Radio on SIRIUS  Satellite  Radio.  Profit  contribution  increased $1.5
million,  or 100%, in 2006 due to the revenue  increases  previously  discussed,
partially offset by higher costs largely related to the acquired businesses.

      The group's  administrative  expenses  decreased $5.0 million,  or 20%, in
2006  due  to  the  elimination  of  our  intra-company  agreements  related  to
trademark,  content and  administrative  fees that had been paid by Playboy.com,
Inc., or  Playboy.com,  to us as a result of our October 2005  repurchase of the
remaining   minority  interest  of  Playboy.com,   partially  offset  by  higher
staffing-related   expenses,   in  large  part   associated  with  the  acquired
businesses.

      Programming  amortization  and  online  content  expenses  increased  $1.7
million,  or 4%, in 2006,  primarily due to new programming costs to support our
acquired  businesses and Playboy Radio,  partially offset by a change in the mix
of television programming.

      Segment  income for the group  decreased  $17.8  million,  or 43%, in 2006
compared to 2005 due to the previously discussed operating results.

Publishing Group

      Playboy  magazine  revenues  decreased  $8.7  million,  or 10%,  in  2006.
Advertising  revenues  decreased $4.0 million due to 10% fewer advertising pages
coupled  with a 4% decrease in average net revenue per page.  Advertising  sales
for the 2007 first quarter  magazine issues are closed,  and we expect to report
approximately 22% higher advertising  revenues and a 15% increase in advertising
pages compared to the 2006 first quarter.  Subscription  revenues also decreased
$4.0 million primarily due to lower average revenue per copy combined with fewer
copies served.  Newsstand  revenues  decreased $0.7 million primarily due to 15%
fewer copies sold in the current year. This decrease was partially  mitigated by
the impact of a $1.00 cover price  increase  effective  with the  February  2006
issue.

      Revenues from special editions and other decreased $0.7 million, or 7%, in
2006.  Special  editions  revenues  decreased $0.5 million  primarily due to 15%
fewer newsstand copies sold in the current year,  partially offset by the impact
of a $1.00 cover price increase effective with the November 2005 issues and by a
favorable variance related to prior issues.

      International publishing revenues were flat for the year.

      The  group's  segment  loss  improved  $1.1  million,  or  17%,  as  lower
subscription  acquisition   amortization,   editorial  content,   manufacturing,
advertising sales,  marketing and administration  expenses were partially offset
by the lower  revenues  previously  discussed and by higher  operating  expenses
related to international publishing in the current year.

      We believe that the Publishing Group's 2007 segment  profitability will be
consistent with the financial performance of the last two years.

                                       32



Licensing Group

      Licensing Group revenues increased $5.3 million, or 19%, in 2006 primarily
due to higher  international  royalties,  principally from Europe, and royalties
from our new  location-based  entertainment  venue at the Palms Casino Resort in
Las Vegas,  which opened in the fourth  quarter of the current year. The group's
segment  income  increased $2.9 million,  or 19%, due to the increased  revenues
previously discussed, partially offset by higher growth-related costs. We expect
that in 2007 the  Licensing  Group will report 15-20%  increases  versus 2006 in
revenues and segment income.

Corporate Administration and Promotion

      Corporate Administration and Promotion expenses increased $6.1 million, or
31%, in 2006 primarily due to the  elimination of our  intra-company  agreements
related  to  trademark,  content  and  administrative  fees as a  result  of the
Playboy.com  minority  interest  repurchase   previously  discussed  and  higher
promotional spending.  In 2007, Corporate  Administration and Promotion expenses
will  include an increase of  approximately  $2.0  million  related to expensing
certain trademark costs that we previously capitalized.

Restructuring Expenses

      In 2006, we  implemented a cost  reduction  plan that will result in lower
overhead costs and annual programming and editorial expenses. As a result of the
2006  restructuring  plan, we reported a charge of $2.1 million related to costs
associated with a workforce reduction of 15 employees.  In addition, we recorded
a favorable  adjustment  of $0.2 million and an  unfavorable  adjustment of $0.1
million related to the 2002 and 2001  restructuring  plans,  respectively,  as a
result of changes in plan assumptions  primarily related to excess office space.
During the year,  we made cash  payments of $1.7  million,  $0.2 million and $26
thousand related to our 2006, 2002 and 2001 restructuring  plans,  respectively.
Of the total  costs  related to our  restructuring  plans,  approximately  $11.9
million was paid by December 31,  2006,  with the  remaining  $0.7 million to be
paid through 2008.

      In 2005, we recorded an additional  charge of $0.1 million  related to the
2002  restructuring  plan as a result of changes in plan  assumptions  primarily
related to excess office space.  There were no additional charges related to the
2001 restructuring plan.

      In 2004, we recorded a restructuring charge of $0.5 million related to the
realignment of our entertainment and online businesses.  In addition,  primarily
due to excess  office  space,  we recorded  additional  charges of $0.4  million
related to the 2002  restructuring plan and reversed $0.2 million related to the
2001 restructuring plan as a result of changes in plan assumptions.

Nonoperating Income (Expense)

      Nonoperating  expense decreased $23.3 million,  or 84%, in 2006. The prior
year included  $19.3 million of debt  extinguishment  expense  related to a debt
refinancing  and $1.6  million  of  minority  interest  expense  related  to the
previously   discussed   repurchase  of  the  remaining   minority  interest  in
Playboy.com.  The current year  reflects a decrease in interest  expense of $1.4
million, which is also a result of our 2005 debt refinancing.

Income Tax Expense

      Our  effective  income  tax rate  differs  from the  U.S.  statutory  rate
primarily  as a result of  foreign  income  and  withholding  tax,  for which no
current U.S. income tax benefit is recognized, and the deferred tax treatment of
certain indefinite-lived intangibles.

      In 2006,  we  modified  the  assumptions  related to the  useful  lives of
certain   distribution   agreements   that   previously   were   classified   as
indefinite-lived.  As these distribution agreements are now being amortized, the
deferred tax liability  related to the distribution  agreements that is expected
to be realized within the net operating loss, or NOL, carryforward period may be
netted  against  our  deferred  tax asset.  In 2006,  we  recorded an income tax
benefit for $2.6 million of the $3.9 million  deferred tax liability  related to
the distribution agreement modification.  In 2005, our effective income tax rate
differed from the U.S.  statutory rate primarily as a result of the reduction in

                                       33



the  valuation   allowance   corresponding   to  the   utilization  of  our  NOL
carryforwards.  The benefit of our NOL  carryforwards  was  partially  offset by
foreign income and withholding tax, for which no current U.S. income tax benefit
is  recognized,  and the  deferred  tax  treatment  of certain  indefinite-lived
intangibles.

2005 COMPARED TO 2004

      Our revenues increased $8.8 million, or 3%, compared to 2004 due to higher
revenues  from our  Entertainment  and  Licensing  Groups,  partially  offset by
expected lower revenues from our Publishing Group.

      Operating income of $30.9 million was flat for 2005,  reflecting  improved
results from our  Entertainment  and Licensing  Groups,  offset by significantly
lower results from our Publishing Group and higher Corporate  Administration and
Promotion expenses.

      The net loss of $0.7  million  for 2005  included  $19.3  million  of debt
extinguishment  expense.  A decrease  in interest  expense  related to our first
quarter debt  refinancing  favorably  impacted  2005.  In 2004, we recorded $5.9
million of debt  extinguishment  expense and received a $5.6  million  insurance
recovery  partially  related  to a  charge  recorded  in 2004  for a  litigation
settlement with Logix Development Corporation, or Logix.

Entertainment Group

      The following  discussion  focuses on the revenue and profit  contribution
before  programming  amortization  and online  content  expenses  of each of our
Entertainment Group businesses.

      Revenues from our domestic TV networks  increased $1.7 million,  or 2%, in
2005. DTH revenues increased $2.9 million primarily due to subscriber growth and
an increase in average PPV buys. The revenue  increases were partially offset by
decreased  Playboy  TV cable PPV  buys,  as  certain  cable  companies  continue
migrating  consumers from linear channels to VOD. As a result of this transition
to VOD,  revenues from Playboy TV cable  decreased  $2.0 million in 2005.  Movie
business revenues  decreased $3.7 million primarily as a result of decreased PPV
buys stemming  from the  transition to VOD.  Total VOD revenues  increased  $2.8
million in 2005 due to the continued roll out of VOD service in additional cable
systems  as well as to a  growing  number of  consumer  buys in  existing  cable
systems.  Revenues  associated  with renting our studio  facility and  providing
various  related  services  to third  parties  increased  $0.8  million in 2005.
Domestic TV network revenues were favorably impacted by the discontinuation of a
distributor's  high-definition subscription service agreement, which resulted in
the  accelerated  recognition of the remaining $1.4 million of deferred  revenue
associated with the service  agreement.  In 2004,  movie business  revenues were
impacted  by  a  $1.5  million  unfavorable  adjustment  from  an  unanticipated
retroactive  rate  reduction  related to the  earlier  acquisition  of one large
multiple  system  operator  by another.  Profit  contribution  from  domestic TV
networks  decreased  $0.2  million for 2005.  A $1.3  million  adjustment  for a
contractual  obligation  related to licensed  programming  combined  with higher
overhead  costs  related to the operation of our  production  facility more than
offset the revenue increases described above.

      International   revenues   increased  $6.8  million,   or  15%,  in  2005.
International  television  revenues increased $4.7 million in 2005 primarily due
to increased  revenues  from several  third-party  licensees and new networks in
operation for a full year in Australia and Germany.  Additionally, the launch of
three  DTH  channels  in  the  U.K.  contributed  favorably  to  2005  revenues.
International  online and wireless revenues increased $2.1 million,  or 67%, due
to  increased   royalties  from  existing  wireless  partners  and  new  license
agreements.  Profit contribution from our international entertainment businesses
increased $3.7 million in 2005 due to the higher revenues previously  discussed,
partially offset by increased marketing and operating costs related to the newly
launched channels.

      Online  subscriptions and e-commerce  revenues increased $6.7 million,  or
17%,  in 2005.  Online  subscription  revenues  increased  $4.6  million in 2005
primarily due to the acquisition of an affiliate network of websites late in the
year.  E-commerce  revenues increased $2.1 million in 2005 as a result of a $1.2
million payment we received  related to the termination of a marketing  alliance
combined  with  increased  catalog  and  business-to-business  revenues.  Profit
contribution  was flat for 2005 as the revenue  increases  discussed  above were
mostly offset by higher online subscription  expenses primarily due to increased
technology and marketing  initiatives and expenses related to our newly acquired
affiliate network of websites.  Also offsetting were higher e-commerce  expenses
primarily  due  to  catalog  production,   marketing,  product  and  fulfillment
expenses.

                                       34



      Profit contribution from other businesses  decreased $0.1 million in 2005.
Lower  worldwide DVD cost of sales and marketing  expenses  combined with higher
Alta  Loma and  online  advertising  revenues  were  more  than  offset by lower
worldwide DVD revenues and a $1.1 million favorable adjustment recorded in 2004.

      The  group's  administrative  expenses  decreased  $0.8  million  in  2005
primarily  due to  lower  legal  costs  in 2005  and a  contractually  obligated
severance charge recorded in 2004, partially offset by higher  performance-based
compensation expense in 2005.

      Programming  amortization  and  online  content  expenses  decreased  $3.9
million, or 9%, primarily due to the mix of programming.

      As a result of the  above,  segment  income for the group  increased  $8.1
million, or 25%, in 2005 compared to 2004.

Publishing Group

      Playboy  magazine  revenues  decreased  $12.1  million,  or 12%,  in 2005.
Advertising  revenues  decreased $6.7 million due to fewer advertising pages and
slightly  lower net  revenue  per  page.  Newsstand  revenues  in 2005 were $3.6
million lower principally due to fewer copies sold during 2005, partially offset
by higher  display costs in 2004.  Additionally,  2005  included an  unfavorable
variance of $0.6 million related to prior years' issues.  Subscription  revenues
decreased  $1.8  million  primarily  due to  lower  average  revenue  per  copy,
partially offset by an increase in the number of subscription  copies served and
lower bad debt expense in 2005. Higher favorable adjustments recorded in 2004 to
recognize  revenues for paid subscriptions that were not served also contributed
to the decrease in 2005.

      Revenues from our other  domestic  publishing  businesses  decreased  $1.4
million,  or 12%. This was primarily  due to fewer  newsstand  copies of special
editions  sold in 2005 combined with an  unfavorable  variance  related to prior
years' issues, partially offset by higher display costs in 2004.

      International publishing revenues increased $0.2 million, or 3%.

      The group's  segment  profitability  decreased  $12.7 million in 2005 as a
result of the lower revenues discussed above combined with higher paper costs of
$1.7  million and higher  subscription  acquisition  expenses  of $1.0  million,
partially offset by a decrease of $3.2 million in editorial  content expenses in
2005.

Licensing Group

      Licensing Group revenues increased $7.4 million, or 37%, in 2005 primarily
due to higher  royalties from existing and new licensees in Europe and Asia. The
group's  segment  income  increased  $5.4  million,  or 50%,  due to the revenue
increase,  partially offset by higher  revenue-related  expenses and development
costs related to our location-based entertainment business.

Corporate Administration and Promotion

      Corporate  Administration  and Promotion  expenses for 2005 increased $1.4
million, or 8%, largely due to an increase in performance-based compensation and
audit expenses, partially offset by the impact of a legal settlement in 2004.

Restructuring Expenses

      In 2005, we recorded an additional  charge of $0.1 million  related to the
2002  restructuring  plan as a result of changes in plan  assumptions  primarily
related to excess office space.  There were no additional charges related to the
2001  restructuring  plan.  Of the total  costs  related to these  restructuring
plans,  approximately  $10.0  million was paid by December  31,  2005,  with the
remainder of $1.2 million to be paid through 2007.

      In 2004, we recorded a  restructuring  charge of $0.5 million  relating to
the  realignment  of our  entertainment

                                       35



and online  businesses.  In addition,  primarily due to excess office space,  we
recorded  additional  charges of $0.4 million related to the 2002  restructuring
plan and  reversed  $0.2  million  related to the 2001  restructuring  plan as a
result of changes in plan assumptions.

Income Tax Expense

      Our effective income tax rate differs from U.S.  statutory rates primarily
as a  result  of  the  increase  in  the  valuation  allowance  related  to  the
recognition  of our  NOL  carryforwards  and  the  effect  of the  deferred  tax
treatment of certain indefinite-lived intangibles.

      In 2005,  we increased  the  valuation  allowance,  as  adjusted,  by $2.6
million  related to the  recognition  of our NOLs and the effect of the deferred
tax  treatment  of certain  acquired  intangibles.  In 2004,  we  decreased  the
valuation  allowance  by $9.2  million,  of which  $4.8  million  was due to the
reduction  in the  deferred  tax  asset  related  to 2004  net  income  with the
remainder  primarily  due to the  expiration  of a portion of our  capital  loss
carryforward and the deferred tax treatment of certain acquired intangibles.

LIQUIDITY AND CAPITAL RESOURCES

      At December 31, 2006,  we had $26.7  million in cash and cash  equivalents
compared to $26.1 million in cash and cash  equivalents at December 31, 2005. We
also had $3.0 million of auction rate securities, or ARS, included in marketable
securities  and short-term  investments at December 31, 2006,  compared to $21.0
million  at  December  31,  2005.  This  decrease  is  primarily  related to our
acquisition  of Club Jenna and capital  expenditures  in the current  year.  ARS
generally  have  long-term   maturities;   however,   these   investments   have
characteristics  similar to  short-term  investments  because  at  predetermined
intervals,  typically  every 28  days,  there is a new  auction  process.  Total
financing obligations were $115.0 million at both December 31, 2006 and December
31, 2005.

      At December  31,  2006,  cash  generated  from our  operating  activities,
existing cash and cash  equivalents  and  marketable  securities  and short-term
investments  were  fulfilling  our liquidity  requirements.  We also had a $50.0
million credit  facility,  which can be used for revolving  borrowings,  issuing
letters of credit or a combination of both. At December 31, 2006,  there were no
borrowings  and $10.6  million  in  letters  of credit  outstanding  under  this
facility,  resulting  in  $39.4  million  of  available  borrowings  under  this
facility.

      We believe that cash on hand and operating cash flows, together with funds
available under our credit  facility and potential  access to credit and capital
markets, will be sufficient to meet our operating expenses, capital expenditures
and other contractual obligations as they become due.

DEBT FINANCING

      In March  2005,  we issued and sold  $115.0  million  aggregate  principal
amount  of  our  3.00%  convertible  senior  subordinated  notes  due  2025,  or
convertible notes,  which included $15.0 million due to the initial  purchasers'
exercise of the over-allotment  option. The convertible notes bear interest at a
rate of 3.00% per annum on the principal amount of the notes, payable in arrears
on March 15 and  September 15 of each year,  payment of which began on September
15, 2005.  In addition,  under certain  circumstances  beginning in 2012, if the
trading price of the convertible  notes exceeds a specified  threshold  during a
prescribed   measurement  period  prior  to  any  semi-annual  interest  period,
contingent  interest  will  become  payable  on the  convertible  notes for that
semi-annual interest period at an annual rate of 0.25% per annum.

      The convertible notes are convertible into cash and, if applicable, shares
of our Class B common stock,  or Class B stock,  based on an initial  conversion
rate,  subject to adjustment,  of 58.7648 shares per $1,000  principal amount of
the  convertible  notes  (which  represents  an  initial   conversion  price  of
approximately  $17.02 per share)  only under the  following  circumstances:  (a)
during any fiscal quarter after the fiscal quarter ending March 31, 2005, if the
closing  sale  price of our  Class B stock  for  each of 20 or more  consecutive
trading  days in a period  of 30  consecutive  trading  days  ending on the last
trading day of the  immediately  preceding  fiscal  quarter  exceeds 130% of the
conversion price in effect on that trading day; (b) during the five business day
period  after any five  consecutive  trading  day  period  in which the  average
trading price per $1,000  principal  amount of convertible  notes over that five
consecutive  trading  day  period  was equal to or less than 95% of the  average
conversion  value of the  convertible

                                       36



notes  during  that  period;  (c) upon the  occurrence  of  specified  corporate
transactions,  as set forth in the indenture governing the convertible notes; or
(d) if we have called the convertible notes for redemption. Upon conversion of a
convertible note, a holder will receive cash in an amount equal to the lesser of
the  aggregate  conversion  value of the note being  converted and the aggregate
principal amount of the note being converted.  If the aggregate conversion value
of the convertible note being converted is greater than the cash amount received
by the holder, the holder will also receive an amount in whole shares of Class B
stock equal to the aggregate  conversion  value less the cash amount received by
the holder. A holder will receive cash in lieu of any fractional shares of Class
B stock. The maximum conversion rate,  subject to adjustment,  is 76.3942 shares
per $1,000 principal amount of convertible notes.

      The  convertible  notes  mature on March 15,  2025.  On or after March 15,
2010, if the closing  price of our Class B stock exceeds a specified  threshold,
we may redeem any of the convertible  notes at a redemption  price in cash equal
to 100% of the principal  amount of the  convertible  notes plus any accrued and
unpaid interest up to, but excluding, the redemption date. On or after March 15,
2012,  we may at any  time  redeem  any of the  convertible  notes  at the  same
redemption  price. On each of March 15, 2012, March 15, 2015 and March 15, 2020,
or upon the  occurrence of a fundamental  change,  as specified in the indenture
governing  the  convertible  notes,  holders may require us to purchase all or a
portion of their  convertible notes at a purchase price in cash equal to 100% of
the principal  amount of the notes,  plus any accrued and unpaid interest up to,
but excluding, the purchase date.

      The convertible  notes are unsecured  senior  subordinated  obligations of
Playboy  Enterprises,  Inc. and rank junior to all of the issuer's  senior debt,
including  its  guarantee of our  subsidiary  PEI  Holdings,  Inc., or Holdings,
borrowings  under our credit  facility;  equally with all of the issuer's future
senior subordinated debt; and, senior to all of the issuer's future subordinated
debt. In addition,  the assets of the issuer's  subsidiaries  are subject to the
prior claims of all creditors, including trade creditors, of those subsidiaries.

CREDIT FACILITY

      At December  31,  2006,  we had a $50.0  million  credit  facility,  which
provides for revolving  borrowings of up to $50.0 million and the issuance of up
to $30.0 million in letters of credit,  subject to a maximum of $50.0 million in
combined  borrowings and letters of credit  outstanding at any time.  Borrowings
under the credit facility bear interest at a variable rate, equal to a specified
Eurodollar,  LIBOR or base rate plus a specified  borrowing  margin based on our
Adjusted  EBITDA,  as  defined  in the  credit  agreement.  We pay  fees  on the
outstanding  amount of letters of credit  based on the  margin  that  applies to
borrowings that bear interest at a rate based on LIBOR. All amounts  outstanding
under the credit facility will mature on April 1, 2008. Holdings' obligations as
borrower  under the credit  facility are  guaranteed by us and each of our other
United States  subsidiaries.  The  obligations of the borrower and nearly all of
the guarantors under the credit facility are secured by a first-priority lien on
substantially all of the borrower's and the guarantors' assets.

CALIFA ACQUISITION

      The Califa  Entertainment  Group, Inc., or Califa,  acquisition  agreement
gives us the  option of paying  $7.0  million  of the  remaining  $11.8  million
purchase price  consideration  in cash or our Class B stock. We intend to make a
total of $8.0 million in payments that are due in 2007 in cash. We also have the
option of  accelerating  remaining  acquisition  payments.  See the  Contractual
Obligations  table for the future cash obligations  related to our acquisitions.
See Note (B), Acquisition, to the Notes to Consolidated Financial Statements for
additional information relating to the Califa acquisition.

CASH FLOWS FROM OPERATING ACTIVITIES

      Net cash  provided by  operating  activities  was $9.4 million for 2006, a
decrease  of $18.4  million  compared  to the prior  year  primarily  due to the
operating and nonoperating results previously discussed.

CASH FLOWS FROM INVESTING ACTIVITIES

      Net cash  provided  by  investing  activities  was $1.7  million for 2006.
Proceeds from the sales of marketable  securities and short-term  investments of
$17.4  million  were used  primarily to fund the $7.7 million due at closing

                                       37



for the  acquisition  of Club Jenna and $7.5  million for capital  expenditures,
which where primarily technology related. The Club Jenna acquisition requires us
to make additional payments of $1.6 million, $1.7 million, $2.3 million and $4.3
million in 2007, 2008, 2009 and 2010, respectively.

CASH FLOWS FROM FINANCING ACTIVITIES

      Net  cash  used  for  financing  activities  was  $11.1  million  for 2006
primarily  due to  payments  of $11.6  million in  connection  with  acquisition
liabilities.  The prior  year  reflects  $115.0  million  of  proceeds  from our
convertible  notes,  and  the  use  of the  proceeds  to pay  $95.2  million  in
connection  with  the  purchase  and  retirement  of all of  the  $80.0  million
outstanding principal amount of 11.00% senior secured notes issued by one of our
subsidiaries  and $5.1  million of related  financing  fees.  Proceeds  from the
convertible  notes  offering  were also used to purchase  381,971  shares of our
Class B stock for $5.0  million.  Additionally,  we  repurchased  the  remaining
outstanding  Playboy.com  Series  A  Preferred  Stock  that  was held by Hugh M.
Hefner, our Editor-In-Chief  and Chief Creative Officer,  and an unrelated third
party for $14.1 million in the prior year period.

EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS

      The positive  effect of foreign  currency  exchange rates on cash and cash
equivalents  during 2006 was due to the  weakening  of the U.S.  dollar  against
foreign  currencies,  primarily  the pound  sterling.  Conversely,  the negative
effect of foreign currency  exchange rates on cash and cash  equivalents  during
the prior year was due to the  strengthening  of the U.S. dollar against foreign
currencies, primarily the pound sterling.

CONTRACTUAL OBLIGATIONS

      The following  table sets forth a summary of our  contractual  obligations
and  commercial  commitments  at December 31, 2006, as further  discussed in the
Notes to Consolidated Financial Statements (in thousands):



                                             2007       2008       2009       2010       2011  Thereafter      Total
- --------------------------------------------------------------------------------------------------------------------
                                                                                      
Long-term financing obligations (1)     $   3,450  $   3,450  $   3,450  $   3,450  $   3,450  $  161,575  $ 178,825
Operating leases                           13,699     13,654      9,324      8,997      9,129      67,158    121,961
Purchase obligations:
   Licensed programming
      commitments (2)                       7,452      5,224      4,000      4,667      4,000          --     25,343
Other: (3)
   Acquisition liabilities (1), (4)        11,669      2,700      3,300      5,300        750          --     23,719
   Transponder service agreements       $   6,963  $   6,982  $   4,875  $   3,480  $   3,480  $    7,395  $  33,175
- --------------------------------------------------------------------------------------------------------------------


(1)   Includes interest and principal commitments.

(2)   Represents  our  non-cancelable  obligations to license  programming  from
      other  studios.  Typically,  the  licensing of the  programming  allows us
      access to specific  titles or in some cases the  studio's  entire  library
      over an extended  period of time.  We broadcast  this  programming  on our
      networks throughout the world, as appropriate.

(3)   We  have  obligations  of  $6.2  million  recorded  in  "Other  noncurrent
      liabilities"  at  December  31,  2006,  under  two  nonqualified  deferred
      compensation  plans,  which permit certain  employees and all non-employee
      directors  to  annually  elect to defer a portion  of their  compensation.
      These amounts have not been included in the table, as the dates of payment
      are not known at the balance sheet date.

(4)   Includes  liabilities  related to the  acquisitions of Califa,  Playboy TV
      International, LLC, Club Jenna and an affiliate network of websites.

                                       38



CRITICAL ACCOUNTING POLICIES

      Our  financial  statements  are  prepared  in  conformity  with  generally
accepted accounting principles in the United States, which require management to
make estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes. We believe that of our significant accounting
policies,  the following are the more complex and critical areas. For additional
information about our accounting policies,  see Note (A), Summary of Significant
Accounting Policies, to the Notes to Consolidated Financial Statements.

REVENUE RECOGNITION

Domestic Television

      Our domestic  television revenues were $82.5 million and $98.6 million for
the years ended December 31, 2006 and 2005, respectively. In order to record our
revenues,  we estimate the number of PPV buys and monthly  subscriptions using a
number of factors including, but not exclusively, the average number of buys and
subscriptions  in the prior three months based on actual  payments  received and
historical  data by geographic  location.  Upon  recording the revenue,  we also
record the related  receivable.  We have reserves for uncollectible  receivables
based on our  experience  and monitor and adjust  these  reserves on a quarterly
basis.  At December 31, 2006 and 2005, we had  receivables  of $13.2 million and
$17.2  million,   respectively,   related  to  domestic  television.  We  record
adjustments to revenue on a monthly basis as we obtain actual  payments from the
providers.  Actual  subscriber  information  and payment are generally  received
within three months.  Historically,  our adjustments have not been material.  At
any point,  our  exposure  to a  material  adjustment  to  revenue is  mitigated
because, generally, only the most recent two to three months would not have been
fully adjusted to actual based on payments received.

International Television

      Our international television revenues were $49.5 million and $46.9 million
for the years ended December 31, 2006 and 2005, respectively. In order to record
our  revenues,  we  estimate  the  number  of  PPV  and  VOD  buys  and  monthly
subscriptions  using a number of factors  including,  but not  exclusively,  the
average  number  of  buys  and   subscriptions  in  the  prior  month  based  on
subscription and billing reports provided by platform operators.  Upon recording
the  revenue,  we also  record the  related  receivable.  We have  reserves  for
uncollectible  receivables  based on our experience and monitor and adjust these
reserves on a monthly basis.  At December 31, 2006 and 2005, we had  receivables
of $8.0  million  and  $8.5  million,  respectively,  related  to  international
television.  We record  adjustments  to revenue on a monthly  basis as we obtain
subscription and billing reports from the platform operators.  Actual subscriber
information  is  generally   received  within  one  month.   Historically,   our
adjustments  have not been  material.  At any point,  our exposure to a material
adjustment  to revenue is  mitigated  because,  generally,  only the most recent
month would not have been fully  adjusted to actual  based on the prior  month's
reports.

Playboy Magazine

      Our Playboy magazine revenues were $80.7 million and $89.4 million for the
years ended December 31, 2006 and 2005,  respectively,  of which 12.1% and 11.7%
were derived from newsstand sales in the respective  years. Our print run, which
is  developed  with input  from  Time/Warner  Retail  Sales and  Marketing,  our
national  distributor,  varies each month based on expected sales.  Our expected
sales are based on analyses of historical demand based on a number of variables,
including content,  time of year and the cover price. We record our revenues for
each month's issue utilizing our expected  sales.  Our revenues are recorded net
of a provision for estimated  returns.  Substantially all of the magazines to be
returned are returned within 90 days of the date that the subsequent  issue goes
on sale.  We adjust our  provision  for returns  based on actual  returns of the
magazine.  Historically,  our annual  adjustments to Playboy magazine  newsstand
revenues have not been material and are driven by differences in actual consumer
demand as compared to expected sales.  At any point,  our exposure to a material
adjustment to revenue is mitigated because,  generally, only the most recent two
to three  issues  would not have been fully  adjusted to actual  based on actual
returns received.

                                       39



DEFERRED REVENUES

      At December  31, 2006,  we had $34.3  million and $4.0 million of deferred
revenues related to Playboy  magazine  subscriptions  and online  subscriptions,
respectively. Sales of Playboy magazine and online subscriptions, less estimated
cancellations,  are deferred and recognized as revenues proportionately over the
subscription  periods.  Our estimates of  cancellations  are based on historical
experience and current  marketplace  conditions and are adjusted  monthly on the
basis of actual results. We have not experienced  significant deviations between
estimated and actual results.

STOCK-BASED COMPENSATION

      Our  stock-based  compensation  expense  related to stock options was $3.1
million for the year ended December 31, 2006. On January 1, 2006, we adopted the
provisions  of  Statement  of Financial  Accounting  Standards  No. 123 (revised
2004),  Share-Based  Payment,  or  Statement  123(R),  which  is a  revision  of
Statement of Financial  Accounting Standards No. 123, Accounting for Stock-Based
Compensation,  under the modified  prospective  method. We estimate the value of
stock options on the date of grant using the Lattice  Binomial model, or Lattice
model. The Lattice model requires extensive analysis of actual exercise behavior
data  and  a  number  of  complex  assumptions  including  expected  volatility,
risk-free   interest  rate,   expected   dividends  and  option   cancellations.
Forfeitures  are estimated at the time of grant and revised,  if  necessary,  in
subsequent periods if actual forfeitures differ from those estimates. We measure
stock-based  compensation cost at the grant date based on the value of the award
and  recognize the expense over the vesting  period.  Compensation  expense,  as
recognized under Statement 123(R),  for all stock-based  compensation  awards is
recognized using the straight-line attribution method.

RELATED PARTY TRANSACTIONS

HUGH M. HEFNER

      We own a  29-room  mansion  located  on five  and  one-half  acres  in Los
Angeles,   California.  The  Playboy  Mansion  is  used  for  various  corporate
activities,  and  serves  as a  valuable  location  for  television  production,
magazine photography and for online, advertising, marketing and sales events. It
also enhances our image as host for many  charitable  and civic  functions.  The
Playboy Mansion generates substantial publicity and recognition, which increases
public awareness of us and our products and services.  Its facilities  include a
tennis court, swimming pool, gymnasium and other recreational facilities as well
as extensive film, video,  sound and security systems.  The Playboy Mansion also
includes accommodations for guests and serves as an office and residence for Mr.
Hefner.  It has a full-time staff that performs  maintenance,  serves in various
capacities at the functions held at the Playboy Mansion and provides our and Mr.
Hefner's guests with meals, beverages and other services.

      Under a 1979 lease  entered  into with Mr.  Hefner,  the  annual  rent Mr.
Hefner  pays  to us  for  his  use of  the  Playboy  Mansion  is  determined  by
independent experts who appraise the value of Mr. Hefner's basic  accommodations
and access to the Playboy Mansion's facilities, utilities and attendant services
based on comparable hotel accommodations. In addition, Mr. Hefner is required to
pay the sum of the per-unit  value of  non-business  meals,  beverages and other
benefits he and his personal  guests  receive.  These standard food and beverage
per-unit values are determined by independent  expert  appraisals  based on fair
market values.  Valuations for both basic  accommodations  and standard food and
beverage  units are  reappraised  every  three years and are  annually  adjusted
between  appraisals based on appropriate  consumer price indexes.  Mr. Hefner is
also  responsible  for the  cost of all  improvements  in any  Hefner  residence
accommodations,  including  capital  expenditures,  that are in excess of normal
maintenance for those areas.

      Mr.  Hefner's usage of Playboy  Mansion  services and benefits is recorded
through  a system  initially  developed  by the  professional  services  firm of
PricewaterhouseCoopers  LLP,  and  now  administered  by  us,  with  appropriate
modifications approved by the audit and compensation  committees of the Board of
Directors.  The lease dated June 1, 1979, as amended,  between Mr. Hefner and us
renews  automatically  at  December  31st each year and will  continue  to renew
unless  either Mr.  Hefner or we terminate  it. The rent  charged to Mr.  Hefner
during 2006 included the  appraised  rent and the  appraised  per-unit  value of
other benefits,  as described above. Within 120 days after the end of our fiscal
year,  the actual  charge for all benefits for that year is finally  determined.
Mr. Hefner pays or receives credit for any difference between the amount finally
determined  and the amount he paid over the course

                                       40



of the year.  We estimated  the sum of the rent and other  benefits  payable for
2006 to be $0.9 million, and Mr. Hefner paid that amount during 2006. The actual
rent and  other  benefits  paid for 2005 and 2004  were  $1.1  million  and $1.3
million, respectively.

      We  purchased  the  Playboy  Mansion in 1971 for $1.1  million  and in the
intervening years have made substantial capital  improvements at a cost of $14.2
million  through  2006  (including  $2.7  million to bring the Hefner  residence
accommodations to a standard similar to the Playboy Mansion's common areas). The
Playboy Mansion is included in our  Consolidated  Balance Sheets at December 31,
2006  and  2005,  at a  net  book  value  of  $1.6  million  and  $1.5  million,
respectively,  including all improvements and after accumulated depreciation. We
incur all operating expenses of the Playboy Mansion,  including depreciation and
taxes, which were $2.1 million, $3.1 million and $3.0 million for 2006, 2005 and
2004, respectively, net of rent received from Mr. Hefner.

RECENTLY ISSUED ACCOUNTING STANDARDS

      In September  2006, the United States  Securities and Exchange  Commission
issued Staff Accounting Bulletin No. 108,  Considering the Effects of Prior Year
Misstatements   when   Quantifying   Misstatements  in  Current  Year  Financial
Statements,  or SAB 108. SAB 108 addresses  quantifying the financial  statement
effects  of  misstatements,   specifically,   how  the  effects  of  prior  year
uncorrected errors must be considered in quantifying  misstatements using both a
balance  sheet and income  statement  approach  and  evaluating  whether  either
approach results in a misstated amount that, when all relevant  quantitative and
qualitative factors are considered,  is material.  SAB 108 became effective with
our  fiscal  year ended  December  31,  2006,  and did not have an impact on our
results of operations or financial condition.

      In September 2006, the Financial  Accounting Standards Board, or the FASB,
issued  Statement  of  Financial   Accounting   Standards  No.  158,  Employers'
Accounting  for  Defined  Benefit  Pension and Other  Postretirement  Plans - an
amendment  of FASB  Statements  No. 87, 88, 106, and 132(R),  or Statement  158.
Statement  158 requires an entity to (a) recognize in its statement of financial
position an asset or an obligation for a defined benefit  postretirement  plan's
funded status,  (b) measure a defined benefit  postretirement  plan's assets and
obligations  that  determine its funded  status as of the end of the  employer's
fiscal year and (c) recognize  changes in the funded status of a defined benefit
postretirement  plan in  comprehensive  income in the year in which the  changes
occur. We adopted the recognition and related disclosure provisions of Statement
158 effective December 31, 2006. The measurement date provision of Statement 158
is effective at the end of 2008. We do not expect the measurement date provision
of adopting  Statement 158 to have a significant impact on our future results of
operations or financial condition.

      In September  2006,  the FASB issued  Statement  of  Financial  Accounting
Standards  No. 157, Fair Value  Measurements,  or Statement  157.  Statement 157
provides   enhanced  guidance  for  using  fair  value  to  measure  assets  and
liabilities.  We are required to adopt  Statement 157 effective at the beginning
of 2008. We are currently evaluating the impact of adopting Statement 157 on our
future results of operations or financial condition.

      In June  2006,  the FASB  issued  Interpretation  No. 48,  Accounting  for
Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109, or FIN
48. FIN 48 clarifies the accounting for  uncertainty in income taxes  recognized
in a company's financial  statements and prescribes a recognition  threshold and
measurement attribute for the financial statement recognition and measurement of
a tax  position  taken or  expected  to be taken  in a tax  return.  FIN 48 also
provides  guidance  on  description,  classification,  interest  and  penalties,
accounting in interim  periods,  disclosure and  transition.  We are required to
adopt FIN 48 effective at the  beginning of 2007.  We do not expect the adoption
of FIN 48 to have a significant impact on our results of operations or financial
condition.

                                       41



Item 7A. Quantitative and Qualitative Disclosures About Market Risk

      We are  exposed  to certain  market  risks,  including  changes in foreign
currency  exchange  rates.  In order to  manage  the  risk  associated  with our
exposure to such fluctuations,  we enter into various hedging  transactions that
have been authorized pursuant to our policies and procedures. We have derivative
instruments that have been designated and qualify as cash flow hedges, which are
entered  into in order to hedge the  variability  of cash  flows to be  received
related to forecasted  royalty payments  denominated in the Japanese Yen and the
Euro. We hedge these royalties with forward  contracts for periods not exceeding
12 months. We formally document all  relationships  between hedging  instruments
and hedged items, as well as our risk  management  objectives and strategies for
undertaking various hedge  transactions.  We link all hedges that are designated
as cash flow hedges to  forecasted  transactions.  We also  assess,  both at the
inception of the hedge and on an on-going basis, whether the derivatives used in
hedging  transactions  are effective in offsetting  changes in cash flows of the
hedged items. Any hedge  ineffectiveness is recorded in earnings.  We do not use
financial instruments for trading purposes.

      We prepared sensitivity analyses to determine the impact of a hypothetical
10%  devaluation of the U.S.  dollar  relative to the foreign  currencies of the
countries to which we have exposure,  primarily Japan and Germany.  Based on our
sensitivity  analyses  at December  31, 2006 and 2005,  such a change in foreign
currency exchange rates would affect our annual consolidated  operating results,
financial position and cash flows by approximately $0.5 million in each period.

      At December 31, 2006 and 2005, we did not have any floating  interest rate
exposure.  All of our  outstanding  debt as of those  dates  consisted  of 3.00%
convertible senior  subordinated notes due 2025, or convertible notes, which are
fixed-rate obligations. The fair value of the $115.0 million aggregate principal
amount of the convertible notes will be influenced by changes in market interest
rates, the share price of our Class B stock and our credit quality.  At December
31, 2006, the convertible notes had an implied fair value of $110.2 million.

Item 8. Financial Statements and Supplementary Data

      The following consolidated financial statements and supplementary data are
set forth in this Annual Report on Form 10-K as follows:



                                                                                     Page
                                                                                     ----
                                                                                  
Consolidated Statements of Operations - Fiscal Years Ended December 31, 2006,
  2005 and 2004                                                                        43

Consolidated Balance Sheets - December 31, 2006 and 2005                               44

Consolidated Statements of Shareholders' Equity - Fiscal Years Ended
  December 31, 2006, 2005 and 2004                                                     45

Consolidated Statements of Cash Flows - Fiscal Years Ended December 31, 2006,
  2005 and 2004                                                                        46

Notes to Consolidated Financial Statements                                             47

Report of Independent Registered Public Accounting Firm                                68


      The supplementary  data regarding  quarterly results of operations are set
forth in Note (T), Quarterly Results of Operations (Unaudited),  to the Notes to
Consolidated Financial Statements.

                                       42



PLAYBOY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share amounts)



                                                                     Fiscal Year      Fiscal Year       Fiscal Year
                                                                           Ended            Ended             Ended
                                                                        12/31/06         12/31/05          12/31/04
- --------------------------------------------------------------------------------------------------------------------
                                                                                               
Net revenues                                                         $   331,142      $   338,153       $   329,376
- --------------------------------------------------------------------------------------------------------------------
Costs and expenses
   Cost of sales                                                        (262,242)        (250,319)         (240,835)
   Selling and administrative expenses                                   (57,816)         (56,838)          (56,894)
   Restructuring expenses                                                 (1,998)            (149)             (744)
- --------------------------------------------------------------------------------------------------------------------
Total costs and expenses                                                (322,056)        (307,306)         (298,473)
- --------------------------------------------------------------------------------------------------------------------
Gains on disposal                                                             29               14                 2
- --------------------------------------------------------------------------------------------------------------------
Operating income                                                           9,115           30,861            30,905
- --------------------------------------------------------------------------------------------------------------------
Nonoperating income (expense)
   Investment income                                                       2,447            2,217               579
   Interest expense                                                       (5,611)          (6,986)          (13,687)
   Amortization of deferred financing fees                                  (535)            (635)           (1,266)
   Minority interest                                                          --           (1,557)           (1,436)
   Debt extinguishment expenses                                               --          (19,280)           (5,908)
   Insurance settlement                                                       --               --             5,638
   Other, net                                                               (635)          (1,357)             (991)
- --------------------------------------------------------------------------------------------------------------------
Total nonoperating expense                                                (4,334)         (27,598)          (17,071)
- --------------------------------------------------------------------------------------------------------------------
Income before income taxes                                                 4,781            3,263            13,834
Income tax expense                                                        (2,496)          (3,998)           (3,845)
- --------------------------------------------------------------------------------------------------------------------
Net income (loss)                                                    $     2,285      $      (735)      $     9,989
====================================================================================================================

Net income (loss)                                                    $     2,285      $      (735)      $     9,989
Dividend requirements of preferred stock                                      --               --              (428)
- --------------------------------------------------------------------------------------------------------------------
Net income (loss) applicable to common shareholders                  $     2,285      $      (735)      $     9,561
====================================================================================================================

Weighted average number of common shares outstanding
   Basic                                                                  33,171           33,163            31,581
====================================================================================================================
   Diluted                                                                33,276           33,163            31,767
====================================================================================================================

Basic and diluted earnings (loss) per common share                   $      0.07      $     (0.02)      $      0.30
====================================================================================================================


The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.

                                       43



PLAYBOY ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)



                                                                                     Dec. 31,              Dec. 31,
                                                                                         2006                  2005
- --------------------------------------------------------------------------------------------------------------------
                                                                                                   
Assets
Cash and cash equivalents                                                          $   26,748            $   26,089
Marketable securities and short-term investments                                        9,000                25,963
Receivables, net of allowance for doubtful accounts of
   $3,688 and $3,883, respectively                                                     47,728                46,296
Receivables from related parties                                                        1,791                 1,928
Inventories                                                                            12,599                12,846
Deferred subscription acquisition costs                                                 9,931                10,452
Other current assets                                                                    9,426                 8,761
- --------------------------------------------------------------------------------------------------------------------
    Total current assets                                                              117,223               132,335
- --------------------------------------------------------------------------------------------------------------------
Property and equipment, net                                                            17,407                13,771
Long-term receivables                                                                   4,665                 2,628
Programming costs, net                                                                 55,183                52,683
Goodwill                                                                              132,974               122,448
Trademarks                                                                             63,794                61,139
Distribution agreements, net of accumulated amortization
   of $3,435 and $2,779, respectively                                                  29,705                30,362
Other noncurrent assets                                                                14,832                13,603
- --------------------------------------------------------------------------------------------------------------------
Total assets                                                                       $  435,783            $  428,969
====================================================================================================================

Liabilities
Acquisition liabilities                                                            $   10,773            $   11,782
Accounts payable                                                                       28,846                25,429
Accrued salaries, wages and employee benefits                                           4,896                10,068
Deferred revenues                                                                      45,050                45,987
Accrued litigation settlement                                                           1,800                 1,000
Other liabilities and accrued expenses                                                 14,124                16,396
- --------------------------------------------------------------------------------------------------------------------
    Total current liabilities                                                         105,489               110,662
- --------------------------------------------------------------------------------------------------------------------
Financing obligations                                                                 115,000               115,000
Acquisition liabilities                                                                 9,692                11,792
Net deferred tax liabilities                                                           18,422                17,555
Other noncurrent liabilities                                                           23,552                16,713
- --------------------------------------------------------------------------------------------------------------------
    Total liabilities                                                                 272,155               271,722
- --------------------------------------------------------------------------------------------------------------------

Shareholders' equity
Common stock, $0.01 par value
   Class A voting-- 7,500,000 shares authorized; 4,864,102 issued                          49                    49
   Class B nonvoting-- 75,000,000 shares authorized; 28,743,914
     and 28,643,443 issued, respectively                                                  287                   286
Capital in excess of par value                                                        227,775               223,537
Accumulated deficit                                                                   (57,691)              (59,976)
Treasury stock, at cost, 381,971 shares                                                (5,000)               (5,000)
Accumulated other comprehensive loss                                                   (1,792)               (1,649)
- --------------------------------------------------------------------------------------------------------------------
    Total shareholders' equity                                                        163,628               157,247
- --------------------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity                                         $  435,783            $  428,969
====================================================================================================================


The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.

                                       44



PLAYBOY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
(in thousands)



                                                                                                              Accum.
                                                       Class A   Class B  Capital in                           Other
                                           Preferred    Common    Common   Excess of      Accum.  Treasury     Comp.
                                               Stock     Stock     Stock   Par Value     Deficit     Stock      Loss(1)     Total
- ----------------------------------------------------------------------------------------------------------------------------------
                                                                                                
Balance at December 31, 2003               $  16,959  $     49  $    226  $  152,969  $  (68,802) $     --  $ (1,057)   $ 100,344
  Net income                                      --        --        --          --       9,989        --        --        9,989
  Shares issued or vested
    under stock plans, net                        --        --        --         619          --        --        --          619
  Conversion of Playboy preferred A
    to Playboy class B common                (16,959)       --        15      16,721          --        --        --         (223)
  Preferred stock dividends                       --        --        --          --        (428)       --        --         (428)
  Shares issued in public equity offering         --        --        44      51,815          --        --        --       51,859
  Other comprehensive loss                        --        --        --          --          --        --      (163)        (163)
  Other                                           --        --        --         161          --        --        --          161
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 2004                      --        49       285     222,285     (59,241)       --    (1,220)     162,158
  Net loss                                        --        --        --          --        (735)       --        --         (735)
  Shares issued or vested
    under stock plans, net                        --        --         1       1,219          --        --        --        1,220
  Minimum benefit liability adjustment            --        --        --          --          --        --      (341)        (341)
  Other comprehensive loss                        --        --        --          --          --        --       (88)         (88)
  Treasury stock purchase                         --        --        --          --          --    (5,000)       --       (5,000)
  Other                                           --        --        --          33          --        --        --           33
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 2005                      --        49       286     223,537     (59,976)   (5,000)   (1,649)     157,247
  Net income                                      --        --        --          --       2,285        --        --        2,285
  Shares issued or vested
    under stock plans, net                        --        --         1       4,238          --        --        --        4,239
  Adjustment to initially apply FASB
    Statement 158                                 --        --        --          --          --        --    (1,396)      (1,396)
  Other comprehensive income                      --        --        --          --          --        --     1,253        1,253
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 2006               $      --  $     49 $     287  $  227,775  $  (57,691) $ (5,000) $ (1,792)   $ 163,628
==================================================================================================================================


(1)   Accumulated other comprehensive loss consisted of the following:

                                                    Fiscal Year   Fiscal Year
                                                          Ended         Ended
                                                       12/31/06      12/31/05
- ------------------------------------------------------------------------------
Unrealized gain on marketable securities               $    247      $    134
Derivative gain                                             105             7
Minimum benefit liability adjustment                         --          (341)
Adjustment to initially apply FASB
  Statement 158                                          (1,396)           --
Actuarial liability adjustment                             (155)           --
Foreign currency translation loss                          (593)       (1,449)
- ------------------------------------------------------------------------------
Accumulated other comprehensive loss                   $ (1,792)     $ (1,649)
==============================================================================

Comprehensive income (loss) was as follows:



                                                    Fiscal Year   Fiscal Year   Fiscal Year
                                                          Ended         Ended         Ended
                                                       12/31/06      12/31/05      12/31/04
- --------------------------------------------------------------------------------------------
                                                                       
Net income (loss)                                   $     2,285   $      (735)  $     9,989
Unrealized gain (loss) on marketable securities             113           (24)          423
Derivative gain (loss)                                       98            87           (52)
Minimum benefit liability adjustment                         --          (341)           --
Actuarial gain on liability                                 186            --            --
Foreign currency translation gain (loss)                    856          (151)         (534)
- --------------------------------------------------------------------------------------------
Total other comprehensive income (loss)                   1,253          (429)         (163)
- --------------------------------------------------------------------------------------------
Comprehensive income (loss)                         $     3,538   $    (1,164)  $     9,826
============================================================================================


The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.

                                       45



PLAYBOY ENTERPRISES, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)



                                                                                 Fiscal Year    Fiscal Year   Fiscal Year
                                                                                       Ended          Ended         Ended
                                                                                    12/31/06       12/31/05      12/31/04
- --------------------------------------------------------------------------------------------------------------------------
                                                                                                     
Cash flows from operating activities
Net income (loss)                                                               $      2,285   $       (735)  $     9,989
Adjustments to reconcile net income (loss) to net cash
  provided by operating activities:
    Depreciation of property and equipment                                             3,971          3,188         3,169
    Amortization of intangible assets                                                  1,683          1,902         2,236
    Amortization of investments in entertainment programming                          36,564         37,450        41,695
    Stock-based compensation                                                           2,326            155           129
    Amortization of deferred financing fees                                              535            635         1,266
    Minority interest                                                                     --          1,557         1,436
    Debt extinguishment expenses                                                          --         19,280         5,908
    Equity losses in operations of investments                                            94            383           451
    Insurance settlement                                                                  --             --         5,638
    Deferred income taxes                                                                867          2,532         1,146
    Changes in current assets and liabilities:
      Receivables                                                                       (103)        (1,112)        6,926
      Receivables from related parties                                                   137           (647)          (55)
      Inventories                                                                        247           (409)         (420)
      Deferred subscription acquisition costs                                            521          2,652        (1,345)
      Other current assets                                                            (1,460)           299         1,596
      Accounts payable                                                                 3,771          3,084           396
      Accrued salaries, wages and employee benefits                                   (3,796)         2,776        (3,721)
      Deferred revenues                                                                 (937)        (5,434)       (2,542)
      Acquisition liability interest                                                     459            (55)       (2,340)
      Accrued litigation settlements                                                     800         (1,875)       (5,500)
      Other liabilities and accrued expenses                                          (2,145)          (719)       (6,707)
- --------------------------------------------------------------------------------------------------------------------------
        Net change in current assets and liabilities                                  (2,506)        (1,440)      (13,712)
- --------------------------------------------------------------------------------------------------------------------------
    Investments in entertainment programming                                         (38,475)       (33,075)      (41,457)
    Increase in trademarks                                                            (2,734)        (2,242)       (2,014)
    (Increase) decrease in other noncurrent assets                                       (52)           (69)          428
    Decrease in accrued litigation settlement                                             --             --        (1,000)
    Increase (decrease) in other noncurrent liabilities                                2,690         (1,244)          852
    Other, net                                                                         2,174           (499)          (24)
- --------------------------------------------------------------------------------------------------------------------------
Net cash provided by operating activities                                              9,422         27,778        16,136
- --------------------------------------------------------------------------------------------------------------------------
Cash flows from investing activities
Payments for acquisitions                                                             (7,761)        (8,283)           --
Proceeds from disposal                                                                    --             --           152
Purchases of investments                                                                (574)       (53,446)      (20,000)
Proceeds from sales of investments                                                    18,000         51,511            --
Additions to property and equipment                                                   (7,546)        (5,590)       (2,875)
Other, net                                                                              (427)            --           137
- --------------------------------------------------------------------------------------------------------------------------
Net cash provided by (used for) investing activities                                   1,692        (15,808)      (22,586)
- --------------------------------------------------------------------------------------------------------------------------
Cash flows from financing activities
Proceeds from equity offering                                                             --             --        51,859
Proceeds from financing obligations                                                       --        115,000            --
Repayment of financing obligations                                                        --        (80,000)      (35,000)
Payment of debt extinguishment expenses                                                   --        (15,197)       (3,850)
Payment of acquisition liabilities                                                   (11,628)        (8,804)      (11,271)
Purchase of treasury stock                                                                --         (5,000)           --
Payment of deferred financing fees                                                        --         (5,077)           --
Payment of preferred stock dividends                                                      --             --          (651)
Repurchase of minority interest in a controlled subsidiary                                --        (14,074)           --
Proceeds from stock-based compensation                                                   494          1,066           490
Other, net                                                                                --            (39)          (18)
- --------------------------------------------------------------------------------------------------------------------------
Net cash provided by (used for) financing activities                                 (11,134)       (12,125)        1,559
- --------------------------------------------------------------------------------------------------------------------------
Effect of exchange rate changes on cash and cash equivalents                             679           (424)          227
- --------------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                                     659           (579)       (4,664)
Cash and cash equivalents at beginning of year                                        26,089         26,668        31,332
- --------------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                                        $     26,748   $     26,089   $    26,668
==========================================================================================================================


The accompanying Notes to Consolidated Financial Statements are an integral part
of these statements.

                                       46



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(A)   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      Organization:  Playboy  Enterprises,  Inc., together with its subsidiaries
through which we conduct business, is a brand-driven,  international  multimedia
entertainment  company  with  operations  in the  following  business  segments:
Entertainment, Publishing and Licensing.

      Principles of Consolidation: The consolidated financial statements include
our  accounts and all  majority-owned  subsidiaries.  Intercompany  accounts and
transactions have been eliminated in consolidation.

      Use of Estimates:  The  preparation of financial  statements in conformity
with  generally  accepted  accounting  principles in the United States  requires
management to make estimates and assumptions that affect the amounts reported in
the financial  statements and accompanying  notes.  Although these estimates are
based on  management's  knowledge of current events and actions it may undertake
in the future, they may ultimately differ from actual results.

      Reclassifications:  Certain  amounts  reported for prior periods have been
reclassified to conform to the current year's presentation.

      New  Accounting  Pronouncements:  In  September  2006,  the United  States
Securities and Exchange  Commission  issued Staff  Accounting  Bulletin No. 108,
Considering   the  Effects  of  Prior  Year   Misstatements   when   Quantifying
Misstatements  in  Current  Year  Financial  Statements,  or SAB  108.  SAB  108
addresses   quantifying  the  financial   statement  effects  of  misstatements,
specifically,  how  the  effects  of  prior  year  uncorrected  errors  must  be
considered in  quantifying  misstatements  using both a balance sheet and income
statement approach and evaluating whether either approach results in a misstated
amount  that,  when  all  relevant  quantitative  and  qualitative  factors  are
considered,  is material.  SAB 108 became  effective  with our fiscal year ended
December 31, 2006,  and did not have an impact on our results of  operations  or
financial condition.

      In September 2006, the Financial  Accounting Standards Board, or the FASB,
issued  Statement  of  Financial   Accounting   Standards  No.  158,  Employers'
Accounting  for  Defined  Benefit  Pension and Other  Postretirement  Plans - an
amendment  of FASB  Statements  No. 87, 88, 106, and 132(R),  or Statement  158.
Statement  158 requires an entity to (a) recognize in its statement of financial
position an asset or an obligation for a defined benefit  postretirement  plan's
funded status,  (b) measure a defined benefit  postretirement  plan's assets and
obligations  that  determine its funded  status as of the end of the  employer's
fiscal year and (c) recognize  changes in the funded status of a defined benefit
postretirement  plan in  comprehensive  income in the year in which the  changes
occur. We adopted the recognition and related disclosure provisions of Statement
158 effective December 31, 2006. The measurement date provision of Statement 158
is effective at the end of 2008. We do not expect the measurement date provision
of adopting  Statement 158 to have a significant impact on our future results of
operations or financial condition.

      In September  2006,  the FASB issued  Statement  of  Financial  Accounting
Standards  No. 157, Fair Value  Measurements,  or Statement  157.  Statement 157
provides   enhanced  guidance  for  using  fair  value  to  measure  assets  and
liabilities.  We are required to adopt  Statement 157 effective at the beginning
of 2008. We are currently evaluating the impact of adopting Statement 157 on our
future results of operations or financial condition.

      In June  2006,  the FASB  issued  Interpretation  No. 48,  Accounting  for
Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109, or FIN
48. FIN 48 clarifies the accounting for  uncertainty in income taxes  recognized
in a company's financial  statements and prescribes a recognition  threshold and
measurement attribute for the financial statement recognition and measurement of
a tax  position  taken or  expected  to be taken  in a tax  return.  FIN 48 also
provides  guidance  on  description,  classification,  interest  and  penalties,
accounting in interim  periods,  disclosure and  transition.  We are required to
adopt FIN 48 effective at the  beginning of 2007.  We do not expect the adoption
of FIN 48 to have a significant impact on our results of operations or financial
condition.

      Revenue Recognition: Domestic and international TV direct-to-home, or DTH,
and cable revenues are recognized  based on estimates of  pay-per-view,  or PPV,
buys and monthly subscriber counts reported each month

                                       47



by the system  operators and adjusted to actual.  The net  adjustments to actual
have not been material.  International  TV  third-party  revenues are recognized
upon  identification  of  programming   scheduled  for  networks,   delivery  of
programming  to  customers  and/or upon the  commencement  of the license  term.
Revenues  from  the  sale of  Playboy  magazine  and  online  subscriptions  are
recognized over the terms of the subscriptions. Revenues from newsstand sales of
Playboy  magazine and special  editions (net of estimated  returns) and revenues
from the sale of Playboy  magazine  advertisements  are recorded when each issue
goes  on  sale.  Revenues  from  e-commerce,  except  for  those  from  licensed
operations,  are  recognized  when the items are  shipped,  which is when  title
passes. Royalties from licensing our trademarks in our international publishing,
product  licensing and  location-based  entertainment  businesses  are generally
recognized on a straight-line basis over the terms of the related agreements.

      Stock-Based Compensation: On January 1, 2006, we adopted the provisions of
Statement of Financial Accounting Standards No. 123 (revised 2004),  Share-Based
Payment,  or  Statement  123(R),  which is a revision of  Statement of Financial
Accounting  Standards  No. 123,  Accounting  for  Stock-Based  Compensation,  or
Statement  123,  under  the  modified   prospective  method.   Statement  123(R)
supersedes  Accounting  Principles  Board Opinion No. 25,  Accounting  for Stock
Issued to  Employees,  or APB 25, and amends  Statement of Financial  Accounting
Standards No. 95,  Statement of Cash Flows.  Statement  123(R) requires that all
stock-based  compensation  to  employees,  including  grants of  employee  stock
options,  be recognized in the income  statement based on its fair value.  Under
the  modified  prospective  method,  results  for  prior  periods  have not been
restated.

      Stock-based compensation expense is based on awards ultimately expected to
vest, reduced for estimated  forfeitures.  Forfeitures are estimated at the time
of grant and revised, if necessary,  in subsequent periods if actual forfeitures
differ from those  estimates.  Forfeitures  were  estimated  based on historical
experience.  In our pro forma  information  required under Statement 123 for the
periods  prior to fiscal 2006, we accounted for  forfeitures  as they  occurred.
Under the fair value  recognition  provisions  of Statement  123(R),  we measure
stock-based  compensation cost at the grant date based on the value of the award
and  recognize the expense over the vesting  period.  Compensation  expense,  as
recognized under Statement 123(R),  for all stock-based  compensation  awards is
recognized using the straight-line attribution method.  Stock-based compensation
expense is reflected in our  Consolidated  Statements  of Operations in "Selling
and administrative  expenses" and the proceeds are reflected in our Consolidated
Statements of Cash Flows in "Proceeds from stock-based  compensation."  See Note
(O), Stock-Based Compensation.

      Cash Equivalents:  Cash equivalents are temporary cash investments with an
original maturity of three months or less at the date of purchase and are stated
at cost, which approximates fair value.

      Marketable   Securities:   Marketable   securities   are   classified   as
available-for-sale  securities, stated at fair value and accounted for under the
specific  identification  method.  Net  unrealized  holding gains and losses are
included in "Accumulated other comprehensive loss."

      Accounts Receivable and Allowance for Doubtful Accounts: Trade receivables
are reported at their outstanding unpaid balances less an allowance for doubtful
accounts.  The allowance for doubtful accounts is increased by charges to income
and decreased by chargeoffs  (net of recoveries)  or by reversals to income.  We
perform periodic  evaluations of the adequacy of the allowance based on our past
loss experience and adverse  situations that may affect a customer's  ability to
pay.

      Inventories:  Inventories  are stated at the lower of cost  (specific cost
and average cost) or fair value.

      Property and Equipment:  Property and equipment are stated at cost.  Costs
incurred  for  computer  software  developed  or obtained  for  internal use are
capitalized for application  development activities and are immediately expensed
for   preliminary   project   activities  or   post-implementation   activities.
Depreciation  is recorded  using the  straight-line  method  over the  estimated
useful  lives of the assets.  The useful life for building  improvements  is ten
years; furniture and equipment ranges from one to ten years; and software ranges
from  one to five  years.  Leasehold  improvements  are  depreciated  using  the
straight-line  method over the shorter of their  estimated  useful  lives or the
terms of the  related  leases.  Repair and  maintenance  costs are  expensed  as
incurred  and  major  betterments  are  capitalized.  Sales and  retirements  of
property and equipment are recorded by removing the related cost and accumulated
depreciation  from the  accounts,  after which any  related  gains or losses are
recognized.

                                       48



      Advertising  Costs: We expense  advertising costs as incurred,  except for
direct response  advertising.  Direct response advertising consists primarily of
costs  associated  with  the  promotion  of  Playboy   magazine   subscriptions,
principally  the production of direct mail  solicitation  materials and postage,
and the distribution of direct- and e-commerce  catalog mailings.  In accordance
with AICPA  Statement of Position 93-7,  Reporting on Advertising  Costs,  these
capitalized  direct  response  advertising  costs are amortized  over the period
during which the future  benefits are expected to be received,  generally six to
12 months.

      Programming  Amortization and Online Content Costs:  Original  programming
and  film  acquisition  costs  are  primarily   assigned  to  the  domestic  and
international   networks  and  are  capitalized  and  amortized   utilizing  the
straight-line  method,  generally over three years. Online content  expenditures
are  generally  expensed as incurred.  We believe that these  methods  provide a
reasonable  matching of expenses with total estimated  revenues over the periods
that revenues associated with films, programs and online content are expected to
be realized.  Film and program costs are stated at the lower of unamortized cost
or estimated net  realizable  value as  determined on a specific  identification
basis and are  classified  on the  Consolidated  Balance  Sheets  as  noncurrent
assets. See Note (K), Programming Costs, Net.

      Intangible  Assets:  In accordance with Statement of Financial  Accounting
Standards  No. 142,  Goodwill and Other  Intangible  Assets,  we do not amortize
goodwill  and  trademarks  with  indefinite  lives,  but subject  them to annual
impairment   tests.   Noncompete   agreements  are  being  amortized  using  the
straight-line method over the lives of the agreements, either five or ten years.
Distribution  agreements are being amortized using the straight-line method over
the lives of the agreements, ranging from three months to 27 and one-half years.
Capitalized  trademark  costs include  costs  associated  with the  acquisition,
registration and/or renewal of our trademarks. In the fourth quarter of 2006, we
began expensing certain costs associated with the defense of such trademarks. As
a result,  we expensed  $0.5  million for 2006.  A program  supply  agreement is
amortized  using  the  straight-line  method  over  the  ten-year  life  of  the
agreement.  Copyright costs are being amortized using the  straight-line  method
over 15 years.  Other  intangible  assets  continue to be  amortized  over their
useful lives. The noncompete agreements,  program supply agreement and copyright
costs are all included in "Other noncurrent assets."

      In 2002,  we completed  the  required  transitional  impairment  tests for
goodwill  and  indefinite-lived  intangible  assets,  which did not result in an
impairment  charge.  Deferred  tax  liabilities  related  to these  assets  with
indefinite  lives  will  be  realized  only  if  there  is a  disposition  or an
impairment  of the  value of these  intangible  assets.  We  currently  have net
operating losses, or NOLs, available to offset deferred tax liabilities realized
within the NOL carryforward period. However, we cannot be certain that NOLs will
be  available  when the  deferred tax  liabilities  related to these  intangible
assets are  realized.  Therefore,  in 2002,  we  recorded  a noncash  income tax
provision of $7.1 million for these  deferred tax  liabilities,  which  included
$5.8 million  related to the  cumulative  effect of changing the  accounting for
amortization from prior years.

      In the fourth quarter of 2006, we modified the assumptions  related to the
useful lives of certain distribution  agreements that previously were classified
as indefinite-lived.  As these distribution  agreements are now being amortized,
the  deferred  tax  liability  related to the  distribution  agreements  that is
expected to be realized within the NOL carryforward period may be netted against
our  deferred  tax asset.  In 2006,  we  recorded an income tax benefit for $2.6
million of the $3.9 million  deferred tax liability  related to the modification
to the lives of these distribution  agreements.  The additional  amortization in
2006 related to this change in estimate was $0.3 million.

      In 2004, we sold our Sarah Coventry trademarks and service marks for their
approximate book value, pursuant to an agreement that was amended in 2006, under
which we will  continue to receive  payments  through  December 31,  2011.  Such
trademarks  and service marks revert back to us in the event of a default by the
buyer.

      As  a  result  of  the  restructuring  of  the  ownership  of  Playboy  TV
International,  LLC, or PTVI,  in 2002, we acquired  distribution  agreements of
$3.4 million  with a weighted  average  life of  approximately  four years and a
program supply  agreement of $3.2 million with a life of ten years. The weighted
average life of the aggregate of the  definite-lived  intangible assets acquired
was approximately seven years. We also acquired distribution  agreements of $9.0
million,  which were previously  determined to be indefinite-lived.  In 2006, we
modified the lives to 27 and one-half years, which did not materially impact our
results of operations.

                                       49



      The  following  table sets  forth our  amortizable  intangible  assets (in
thousands):



                               December 31, 2006                    December 31, 2005
                      ----------------------------------   ----------------------------------
                         Gross                       Net      Gross                       Net
                      Carrying    Accumulated   Carrying   Carrying    Accumulated   Carrying
                        Amount   Amortization     Amount     Amount   Amortization     Amount
- ---------------------------------------------------------------------------------------------
                                                                   
Noncompete
  agreements          $ 14,000   $     13,415   $    585   $ 14,000   $     13,185   $    815
Distribution
  agreements            33,140          3,435     29,705      3,151          2,779        372
Program supply
  agreement              3,226          1,290      1,936      3,226            968      2,258
Trademark license
  agreements             2,880            262      2,618         --             --         --
Copyrights               1,983          1,143        840      2,047          1,011      1,036
Other                      420            348         72        267            267         --
- ---------------------------------------------------------------------------------------------
Total amortizable
  intangible assets   $ 55,649   $     19,893   $ 35,756   $ 22,691   $     18,210   $  4,481
=============================================================================================


      At December 31, 2006 and 2005, our indefinite-lived  intangible assets not
subject to amortization  included goodwill of $133.0 million and $122.4 million,
respectively, and trademarks of $63.8 million and $61.1 million, respectively.

      At December 31, 2006 and 2005, goodwill by reportable  segment,  reflected
entirely in the  Entertainment  Group,  was $133.0  million and $122.4  million,
respectively.  For the years ended  December  31, 2006 and 2005,  the  aggregate
amount of goodwill acquired was $10.6 million and $10.5 million, respectively.

      The aggregate  amortization  expense for  intangible  assets with definite
lives for 2006,  2005 and 2004 was $1.7 million,  $1.9 million and $2.2 million,
respectively.  The aggregate  amortization  expense for  intangible  assets with
definite lives is expected to total  approximately  $2.4 million,  $2.3 million,
$2.3 million, $2.3 million and $2.2 million for 2007, 2008, 2009, 2010 and 2011,
respectively.

      We conduct our annual impairment testing of goodwill and  indefinite-lived
intangible  assets as of every October 1st. If the carrying  amount of the asset
is not recoverable  based on a  forecasted-discounted  cash flow analysis,  such
asset  would be reduced by the  estimated  shortfall  of fair value to  recorded
value. We must make assumptions  regarding  forecasted-discounted  cash flows to
determine a reporting unit's estimated fair value. If these estimates or related
assumptions  change in the future,  we may be  required to record an  impairment
charge.  Based upon our impairment testing, we determined that no impairments of
intangible assets existed as of October 1, 2006.

      In accordance  with Statement of Financial  Accounting  Standards No. 144,
Accounting for the Impairment or Disposal of Long-Lived  Assets, we evaluate the
potential   impairment  of   finite-lived   acquired   intangible   assets  when
appropriate.  If the carrying amount of the asset is not recoverable  based on a
forecasted-undiscounted  cash flow analysis,  such asset would be reduced by the
estimated shortfall of fair value to recorded value.

      Derivative Financial Instruments: We account for derivative instruments in
accordance with Statement of Financial  Accounting Standards No. 133, Accounting
for Derivative  Instruments and Hedging  Activities,  as amended by Statement of
Financial  Accounting  Standards  No. 138,  Accounting  for  Certain  Derivative
Instruments  and Certain  Hedging  Activities,  which  requires  all  derivative
instruments  to be  recognized as either  assets or  liabilities  on the balance
sheet at fair  value  regardless  of the  purpose  or  intent  for  holding  the
derivative  instrument.  The  accounting  for  changes  in the  fair  value of a
derivative instrument depends on whether it has been designated as and qualifies
as part of a hedging relationship and, further, on the type of relationship.

      We formally  document all  relationships  between hedging  instruments and
hedged items,  as well as our risk  management  objectives  and  strategies  for
undertaking various hedge transactions.  At December 31, 2006, we had derivative
instruments that have been designated as and qualify as cash flow hedges,  which
are entered into in order to hedge the  variability of cash flows to be received
related to forecasted  royalty payments  denominated in the

                                       50



Japanese Yen and the Euro. We hedge these  royalties with forward  contracts for
periods  not  exceeding  12  months.  The fair value and  carrying  value of our
forward  contracts  are not material.  Since these  derivative  instruments  are
designated and qualify as cash flow hedges, the effective portion of the gain or
loss on the derivative instruments is being deferred and reported as a component
of "Accumulated other  comprehensive  loss" and is reclassified into earnings in
the same line item where the royalty revenue is recognized.

      We had net  unrealized  gains of $0.1  million and $7 thousand in 2006 and
2005,  respectively,  included in "Accumulated other comprehensive  loss," which
represents  the  effective  portion  of  changes  in fair value of the cash flow
hedges.  We do  not  expect  any  significant  losses  to be  reclassified  from
"Accumulated other comprehensive loss" to earnings within the next 12 months.

      Earnings  per Common  Share:  We compute  basic and diluted  earnings  per
share,  or EPS, in accordance with Statement of Financial  Accounting  Standards
No. 128, Earnings per Share. Basic EPS is computed by dividing net income (loss)
applicable  to common  shareholders  by the  weighted  average  number of common
shares  outstanding  during the period.  Diluted  EPS adjusts  basic EPS for the
dilutive  effects of stock  options  and other  potentially  dilutive  financial
instruments. See Note (E), Earnings per Common Share.

      Equity  Investments:  Prior to the 2002  restructuring of the ownership of
PTVI, the equity method was used to account for our 19.9% interest in the common
stock of PTVI due to our ability to exercise  significant  influence over PTVI's
operating  and  financial  policies.  Equity in  operations of PTVI included our
19.9% interest in the results of PTVI, the elimination of unrealized  profits on
certain  transactions  between us and PTVI and gains  related to the transfer of
certain assets to PTVI.  Beginning in 2003, the equity method is used to account
for our 19.0% investment in Playboy TV-Latin America,  LLC, or PTVLA,  since the
restructuring  gave us the ability to exercise  influence  over PTVLA.  The cost
method was used prior to the restructuring.

      Minority  Interest:  In  2001,  our  subsidiary   Playboy.com,   Inc.,  or
Playboy.com, issued $15.3 million of its Series A Preferred Stock, of which $5.0
million was purchased by Hugh M. Hefner, our  Editor-In-Chief and Chief Creative
Officer.  In connection with the  restructuring  of our  international  TV joint
ventures, we received the Playboy.com Series A Preferred Stock that was owned by
an  affiliate  of Claxson  Interactive  Group,  Inc.,  or Claxson.  In 2005,  we
repurchased the remaining outstanding  Playboy.com Series A Preferred Stock that
was held by Mr. Hefner and an unrelated third party for $14.1 million.  Included
in this amount was $3.9 million of accrued dividends. Pursuant to its terms, the
Playboy.com  Series A  Preferred  Stock was  canceled,  retired and ceased to be
outstanding as a result of the repurchases.  Subsequently,  Playboy.com became a
wholly owned subsidiary of ours.

      Foreign Currency Translation: Assets and liabilities in foreign currencies
related to our  international  TV foreign  operations  were translated into U.S.
dollars at the  exchange  rate  existing  at the  balance  sheet  date.  The net
exchange  differences   resulting  from  these  translations  were  included  in
"Accumulated other comprehensive loss." Revenues and expenses were translated at
average rates for the period.

(B)   ACQUISITION

      In July 2001,  we  acquired  The Hot  Network  and The Hot Zone  networks,
together with the related television assets of Califa Entertainment Group, Inc.,
or  Califa.  In  addition,  we  acquired  the Vivid TV network  and the  related
television  assets of V.O.D.,  Inc.,  or VODI,  a separate  entity  owned by the
sellers.  We  collectively  refer to Califa and VODI as the Califa  acquisition.
These networks now operate as the Spice Digital Networks.  The addition of these
networks into our movie networks portfolio enabled us to offer consumers a wider
range of adult programming.  We accounted for the acquisition under the purchase
method of  accounting.  Accordingly,  the  results of these  networks  since the
acquisition  date  have  been  included  in  our   Consolidated   Statements  of
Operations.  In connection with the acquisition and purchase price  allocations,
the Entertainment Group recorded goodwill of $27.4 million,  which is deductible
over 15 years for income tax purposes. Future obligations were recorded at their
net present  value and are  reported  in the  Consolidated  Balance  Sheets as a
component of current and noncurrent "Acquisition liabilities."

      We recorded  $30.8  million of  intangible  assets  separate from goodwill
consisting of $28.5  million for  distribution  agreements  and $2.3 million for
noncompete agreements. All of the noncompete agreements are being amortized over
approximately  eight  years,  which  are the  weighted  average  lives  of these
agreements.  Distribution  agreements of $7.5 million were being  amortized over
approximately  two years,  which were the weighted average

                                       51



useful lives of these  agreements.  Distribution  agreements  of $21.0  million,
which were previously determined to be indefinite-lived, are now being amortized
over their modified useful lives of 27 and one-half years.

      The total  consideration  for the  acquisition  was $70.0  million  and is
required to be paid in  installments  over a ten-year period ending in 2011. The
nominal consideration for Califa's assets was $28.3 million. We also assumed the
obligations of Califa related to a note payable and  noncompete  liability.  The
nominal  consideration for VODI's assets was $41.7 million. We were obligated to
pay up to an additional $12.0 million in  consideration  upon the achievement of
specified  financial  performance  targets,  $5.0  million  of  which we paid on
February  28,  2003 and $7.0  million  of  which we paid on March 1,  2004.  The
amounts  were  recorded  at  the   acquisition   date  as  part  of  acquisition
liabilities.

      We may  accelerate  all or any portion of the  remaining  unpaid  purchase
price,  but only by making the accelerated  payments in cash, at a discount rate
to be mutually agreed upon by the parties in good-faith  negotiations.  However,
if the parties  are unable to agree on the  discount  rate,  we may, at our sole
discretion, elect to accelerate the payment at a 12% discount rate.

      The Califa acquisition  agreement gave us the option of paying up to $71.0
million of the scheduled  payments in cash or our Class B common stock, or Class
B stock. The number of shares,  if any, we issue in connection with a particular
payment or  particular  payments is based on the  trading  prices of the Class B
stock surrounding the applicable  payment dates. Prior to each scheduled payment
of consideration, we must provide the sellers with written notice specifying the
portion  of the  purchase  price  payment  that we intend to pay in cash and the
portion in Class B stock.  In each of 2006 and 2005,  we paid the  sellers  $8.0
million in cash.  On February 14, 2007, we informed the sellers that we would be
making the last  payment,  which is  payable  in cash or Class B stock,  of $7.0
million, in the form of cash. All remaining payments must also be made in cash.

      The following table sets forth the remaining installments of consideration
(in thousands):

2007                                                                   $   8,000
2008                                                                       1,000
2009                                                                       1,000
2010                                                                       1,000
2011                                                                         750
- --------------------------------------------------------------------------------
Total future payments                                                  $  11,750
================================================================================

(C)   RESTRUCTURING EXPENSES

      In 2006, we  implemented a cost  reduction  plan that will result in lower
overhead costs and annual programming and editorial expenses. As a result of the
2006  restructuring  plan, we reported a charge of $2.1 million related to costs
associated with a workforce reduction of 15 employees.  In addition, we recorded
a favorable  adjustment  of $0.2 million and an  unfavorable  adjustment of $0.1
million related to the 2002 and 2001  restructuring  plans,  respectively,  as a
result of changes in plan assumptions  primarily related to excess office space.
During the year,  we made cash  payments of $1.7  million,  $0.2 million and $26
thousand related to our 2006, 2002 and 2001 restructuring  plans,  respectively.
Of the total  costs  related to our  restructuring  plans,  approximately  $11.9
million was paid by December 31,  2006,  with the  remaining  $0.7 million to be
paid through 2008.

      In 2005, we recorded an additional  charge of $0.1 million  related to the
2002  restructuring  plan as a result of changes in plan  assumptions  primarily
related to excess office space.  There were no additional charges related to the
2001 restructuring plan.

      In 2004, we recorded a  restructuring  charge of $0.5 million  relating to
the  realignment  of our  entertainment  and  online  businesses.  In  addition,
primarily  due to excess office space,  we recorded  additional  charges of $0.4
million related to the 2002 restructuring plan and reversed $0.2 million related
to the 2001 restructuring plan as a result of changes in plan assumptions.

                                       52



      The  following   table  sets  forth  the  activity  and  balances  of  our
restructuring  reserves  for the  years  ended  December  31,  2006 and 2005 (in
thousands):



                                                                               Consolidation
                                                              Workforce    of Facilities and
                                                              Reduction           Operations          Total
- ------------------------------------------------------------------------------------------------------------
                                                                                       
Balance at December 31, 2004                                $       179           $    1,827    $     2,006
Adjustments to previous estimates                                    17                  132            149
Cash payments                                                      (196)                (749)          (945)
- ------------------------------------------------------------------------------------------------------------
Balance at December 31, 2005                                         --                1,210          1,210
Reserve recorded                                                  2,103                   --          2,103
Adjustments to previous estimates                                    --                 (105)          (105)
Other                                                                --                 (574)          (574)
Cash payments                                                    (1,673)                (263)        (1,936)
- ------------------------------------------------------------------------------------------------------------
Balance at December 31, 2006                                $       430           $      268    $       698
============================================================================================================


(D)   INCOME TAXES

      The following table sets forth the income tax provision (in thousands):



                                                            Fiscal Year          Fiscal Year    Fiscal Year
                                                                  Ended                Ended          Ended
                                                               12/31/06             12/31/05       12/31/04
- -----------------------------------------------------------------------------------------------------------
                                                                                       
Current:
   State                                                    $       120           $      105    $        93
   Foreign                                                        1,509                1,361          2,606
- -----------------------------------------------------------------------------------------------------------
      Total current                                               1,629                1,466          2,699
- -----------------------------------------------------------------------------------------------------------
Deferred:
   Federal                                                          160                2,302          1,042
   State                                                            707                  230            104
   Foreign                                                           --                   --             --
- -----------------------------------------------------------------------------------------------------------
      Total deferred                                                867                2,532          1,146
- -----------------------------------------------------------------------------------------------------------
Total income tax provision                                  $     2,496           $    3,998    $     3,845
===========================================================================================================


      The U.S.  statutory tax rate  applicable to us for each of 2006,  2005 and
2004 was 35%. The following  table sets forth the  reconciliation  of the income
tax  provision  to the  provision  computed at the U.S.  statutory  tax rate (in
thousands):



                                                            Fiscal Year          Fiscal Year    Fiscal Year
                                                                  Ended                Ended          Ended
                                                               12/31/06             12/31/05       12/31/04
- ------------------------------------------------------------------------------------------------------------
                                                                                       
Statutory rate tax provision                                $     1,673           $    1,142    $     4,842
Increase (decrease) in taxes resulting from:
   Foreign income and withholding tax on licensing income         1,509                1,629          2,606
   State income taxes                                               158                  335            197
   Nondeductible expenses                                           175                  295            661
   Increase (decrease) in valuation allowance                     1,327                2,632         (9,163)
   Tax benefit of foreign taxes paid or accrued                  (2,503)              (1,843)        (1,341)
   Tax benefit of state/foreign NOLs                               (181)                (188)            --
   Expiration of capital loss carryforward                           --                   --          5,969
   Tax audit adjustment                                             281                   --             --
   Other                                                             57                   (4)            74
- ------------------------------------------------------------------------------------------------------------
Total income tax provision                                  $     2,496           $    3,998    $     3,845
============================================================================================================


      Deferred tax assets and liabilities are recognized for the expected future
tax consequences attributable to differences between the financial statement and
tax bases of assets and liabilities using enacted tax rates expected to

                                       53



apply in the years in which the temporary differences are expected to reverse.

      In 2006,  we  modified  the  assumptions  related to the  useful  lives of
certain   distribution   agreements   that   previously   were   classified   as
indefinite-lived.  As these distribution agreements are now being amortized, the
deferred tax liability  related to the distribution  agreements that is expected
to be  realized  within the NOL  carryforward  period may be netted  against our
deferred tax asset.  In 2006, we recorded an income tax benefit for $2.6 million
of the $3.9 million deferred tax liability related to the distribution agreement
modification.

      In 2006, the valuation  allowance increased by $1.9 million related to the
recognition  of the deferred tax benefit of our NOLs and foreign tax credits and
the effect of the deferred tax  treatment of certain  acquired  intangibles.  In
2005, the valuation allowance, as adjusted, increased by $2.6 million related to
the  recognition  of the  deferred tax benefit of our NOLs and the effect of the
deferred tax treatment of certain acquired intangibles.

      The following table sets forth the significant  components of our deferred
tax assets and deferred tax liabilities (in thousands):



                                                           Dec. 31,    Dec. 31,
                                                               2006        2005
- --------------------------------------------------------------------------------
                                                                
Deferred tax assets:
   NOL carryforwards                                      $  47,476   $  45,263
   Capital loss carryforwards                                 1,629       1,870
   Tax credit carryforwards                                  13,505      11,001
   Temporary difference related to PTVI                       6,651       7,423
   Other deductible temporary differences                    32,580      27,731
- --------------------------------------------------------------------------------
      Total deferred tax assets                             101,841      93,288
      Valuation allowance                                   (77,180)    (75,295)
- --------------------------------------------------------------------------------
         Deferred tax assets                                 24,661      17,993
- --------------------------------------------------------------------------------
Deferred tax liabilities:
   Deferred subscription acquisition costs                   (4,808)     (4,594)
   Intangible assets                                        (27,587)    (23,530)
   Other taxable temporary differences                      (10,688)     (7,424)
- --------------------------------------------------------------------------------
         Deferred tax liabilities                           (43,083)    (35,548)
- --------------------------------------------------------------------------------
Deferred tax liabilities, net                             $ (18,422)  $ (17,555)
================================================================================


      At December 31, 2006, we had federal NOLs of $102.7 million  expiring from
2009 through  2026,  state and local NOLs of $94.6  million  expiring  from 2007
through 2026 and foreign NOLs of $13.1  million  that have no  expiration  date.
Also at December 31, 2006,  we had capital  loss  carryforwards  of $4.7 million
expiring in 2007. In addition, foreign tax credit carryforwards of $12.4 million
and minimum tax credit  carryforwards  of $1.1  million are  available to reduce
future U.S. federal income taxes. The foreign tax credit carryforwards expire in
2014 through 2016 and the minimum tax credit  carryforwards  have no  expiration
date.

                                       54



(E)   EARNINGS PER COMMON SHARE

      The following  table sets forth the  computation  of basic and diluted EPS
(in thousands, except per share amounts):



                                                  Fiscal Year      Fiscal Year      Fiscal Year
                                                        Ended            Ended            Ended
                                                     12/31/06         12/31/05         12/31/04
- -----------------------------------------------------------------------------------------------
                                                                           
Numerator:
   For basic EPS - net income (loss)              $     2,285      $      (735)     $     9,561
   Preferred stock dividends                               --               --              428
- -----------------------------------------------------------------------------------------------
For diluted EPS - net income (loss)               $     2,285      $      (735)     $     9,989
===============================================================================================

Denominator:
For basic EPS - weighted average shares                33,171           33,163           31,581
   Effect of dilutive potential common shares:
   Employee stock options and other                       105               --              186
- -----------------------------------------------------------------------------------------------
     Dilutive potential common shares                     105               --              186
- -----------------------------------------------------------------------------------------------
For diluted EPS - weighted average shares              33,276           33,163           31,767
===============================================================================================

Basic and Diluted EPS                             $      0.07      $     (0.02)     $      0.30
===============================================================================================


      The following table sets forth the number of shares related to outstanding
options to purchase  our Class B stock,  the  potential  shares of Class B stock
contingently  issuable under our 3.00% convertible senior subordinated notes due
2025, or  convertible  notes,  and our Playboy  Series A  convertible  preferred
stock,  or Playboy  Preferred  Stock.  These  shares  were not  included  in the
computations  of diluted EPS for the years  presented,  as their inclusion would
have been antidilutive (in thousands):



                                                  Fiscal Year      Fiscal Year      Fiscal Year
                                                        Ended            Ended            Ended
                                                     12/31/06         12/31/05         12/31/04
- -----------------------------------------------------------------------------------------------
                                                                           
Stock options                                           3,387            2,371            2,336
Convertible notes                                       6,758            6,758               --
Playboy preferred stock                                    --               --              743
- -----------------------------------------------------------------------------------------------
Total                                                  10,145            9,129            3,079
===============================================================================================


(F)   FINANCIAL INSTRUMENTS

      Fair Value: The fair value of a financial instrument represents the amount
at which the  instrument  could be  exchanged in a current  transaction  between
willing parties,  other than in a forced sale or liquidation.  For cash and cash
equivalents,  receivables and certain other current assets, the amounts reported
approximated  fair value due to their  short-term  nature.  As described in Note
(L),  Financing  Obligations,  in March  2005,  we issued  and sold in a private
placement $115.0 million aggregate principal amount of our convertible notes. As
of  December  31,  2006 and 2005,  the fair value of the  convertible  notes was
determined to be $110.2 million and $116.7  million,  respectively.  For foreign
currency  forward  contracts,  the fair value was estimated  using quoted market
prices established by financial institutions for comparable  instruments,  which
approximated the contracts' values.

      Concentrations  of Credit Risk:  Concentration of credit risk with respect
to accounts  receivable  is limited due to the wide variety of customers to whom
and segments from which our products are sold and/or licensed.

                                       55



(G)   MARKETABLE SECURITIES AND SHORT-TERM INVESTMENTS

      The following table sets forth marketable securities,  primarily purchased
in connection with our deferred compensation plans, and short-term  investments,
which represent auction rate securities, or ARS, (in thousands):



                                                                   Dec. 31,    Dec. 31,
                                                                       2006        2005
- ----------------------------------------------------------------------------------------
                                                                         
Cost of marketable securities                                      $  5,753    $  4,829
Cost of short-term investments                                        3,000      21,000
Gross unrealized holding gains                                          341         215
Gross unrealized holding losses                                         (94)        (81)
- ----------------------------------------------------------------------------------------
Fair value of marketable securities and short-term investments     $  9,000    $ 25,963
========================================================================================


      We purchased $0.6 million of marketable  securities and received  proceeds
of $18.0  million from the sale of short-term  investments  in 2006. We realized
gains  totaling $31  thousand  and $0.1 million in 2006 and 2005,  respectively.
There were no such  proceeds  in 2004 and,  therefore,  no gains or losses  were
realized.  Included  in  "Comprehensive  income  (loss)"  were a net  unrealized
holding gain of $0.1 million and a net  unrealized  holding loss of $24 thousand
for 2006 and 2005, respectively.  We recognized interest income of $0.6 million,
$0.9 million and $0.1 million on ARS during 2006, 2005 and 2004, respectively.

(H)   INVENTORIES

      The following table sets forth inventories,  which are stated at the lower
of cost (specific cost and average cost) or fair value (in thousands):



                                                                   Dec. 31,    Dec. 31,
                                                                       2006        2005
- ---------------------------------------------------------------------------------------
                                                                         
Paper                                                              $  2,917    $  3,939
Editorial and other prepublication costs                              7,425       6,529
Merchandise finished goods                                            2,257       2,378
- ---------------------------------------------------------------------------------------
Total inventories                                                  $ 12,599    $ 12,846
=======================================================================================


(I)   ADVERTISING COSTS

      At December 31, 2006 and 2005,  advertising costs of $7.3 million and $8.1
million,  respectively,  were  deferred and  included in "Deferred  subscription
acquisition  costs" and "Other  current  assets." For 2006,  2005 and 2004,  our
advertising  expense  was  $26.6  million,  $25.7  million  and  $24.8  million,
respectively.

(J)   PROPERTY AND EQUIPMENT, NET

      The following table sets forth property and equipment, net (in thousands):



                                                                   Dec. 31,    Dec. 31,
                                                                       2006        2005
- ----------------------------------------------------------------------------------------
                                                                         
Land                                                               $    292    $    292
Buildings and improvements                                            8,773       8,712
Furniture and equipment                                              24,288      20,658
Leasehold improvements                                               13,670      11,564
Software                                                             11,623      10,169
- ----------------------------------------------------------------------------------------
Total property and equipment                                         58,646      51,395
Accumulated depreciation                                            (41,239)    (37,624)
- ----------------------------------------------------------------------------------------
Total property and equipment, net                                  $ 17,407    $ 13,771
========================================================================================


                                       56



(K)   PROGRAMMING COSTS, NET

      The following table sets forth programming costs, net (in thousands):



                                                                   Dec. 31,    Dec. 31,
                                                                       2006        2005
- ---------------------------------------------------------------------------------------
                                                                         
Released, less amortization                                        $ 43,228    $ 38,044
Completed, not yet released                                           4,207       4,589
In-process                                                            7,748      10,050
- ---------------------------------------------------------------------------------------
Total programming costs, net                                       $ 55,183    $ 52,683
=======================================================================================


      Based on management's  estimate of future total gross revenues at December
31, 2006,  approximately  53% of the  completed  original  programming  costs is
expected to be amortized during 2007. We expect to amortize virtually all of the
released,  original  programming  costs during the next three years. At December
31, 2006, we had $14.4 million of film  acquisition  costs,  which are typically
amortized using the  straight-line  method,  generally over three years or less,
which is our  estimate  of the length of time  during  which we plan to re-air a
film or program on our television networks.

(L)   FINANCING OBLIGATIONS

      The following table sets forth financing obligations (in thousands):



                                                                   Dec. 31,    Dec. 31,
                                                                       2006        2005
- ---------------------------------------------------------------------------------------
                                                                         
Convertible senior subordinated notes, interest of 3.00%           $115,000    $115,000
- ---------------------------------------------------------------------------------------
Total financing obligations                                        $115,000    $115,000
=======================================================================================


DEBT FINANCINGS

      In March  2005,  we issued and sold  $115.0  million  aggregate  principal
amount of our convertible notes, which included $15.0 million due to the initial
purchasers'  exercise  of  the  over-allotment   option.  The  net  proceeds  of
approximately  $110.3  million  from the  issuance  and sale of the  convertible
notes, after deducting the initial  purchasers'  discount and offering expenses,
were used,  together  with  available  cash,  (a) to complete a tender offer and
consent  solicitation  for, and to purchase and retire all of the $80.0  million
outstanding  principal  amount of the 11.00%  senior  secured  notes,  or senior
secured notes, issued by our subsidiary PEI Holdings,  Inc., or Holdings,  for a
total of  approximately  $95.2  million,  including the bond tender  premium and
consent fee of $14.9 million and other expenses of $0.3 million, (b) to purchase
381,971  shares  of our Class B stock for an  aggregate  purchase  price of $5.0
million  concurrently with the sale of the convertible notes and (c) for working
capital and general corporate purposes.

      The  convertible  notes bear  interest at a rate of 3.00% per annum on the
principal  amount of the notes,  payable in arrears on March 15th and  September
15th of each year,  payment of which began on September  15, 2005.  In addition,
under  certain  circumstances  beginning  in 2012,  if the trading  price of the
convertible notes exceeds a specified threshold during a prescribed  measurement
period prior to any semi-annual interest period, contingent interest will become
payable on the  convertible  notes for that  semi-annual  interest  period at an
annual rate of 0.25% per annum.

      The convertible notes are convertible into cash and, if applicable, shares
of our Class B stock based on an initial conversion rate, subject to adjustment,
of 58.7648 shares per $1,000  principal  amount of the convertible  notes (which
represents an initial  conversion price of approximately  $17.02 per share) only
under the  following  circumstances:  (a) during any  fiscal  quarter  after the
fiscal  quarter  ending March 31, 2005, if the closing sale price of our Class B
stock  for  each of 20 or  more  consecutive  trading  days  in a  period  of 30
consecutive  trading  days  ending on the last  trading  day of the  immediately
preceding  fiscal quarter exceeds 130% of the conversion price in effect on that
trading day; (b) during the five business day period after any five  consecutive
trading  day period in which the  average  trading  price per  $1,000  principal
amount of convertible  notes over that five  consecutive  trading day period was
equal to or less than 95% of the  average  conversion  value of the  convertible
notes  during  that  period;

                                       57



(c) upon the occurrence of specified corporate transactions, as set forth in the
indenture  governing  the  convertible  notes;  or (d)  if we  have  called  the
convertible  notes for  redemption.  Upon  conversion of a  convertible  note, a
holder  will  receive  cash in an amount  equal to the  lesser of the  aggregate
conversion value of the note being converted and the aggregate  principal amount
of  the  note  being  converted.  If  the  aggregate  conversion  value  of  the
convertible note being converted is greater than the cash amount received by the
holder,  the holder will also receive an amount in whole shares of Class B stock
equal to the  aggregate  conversion  value less the cash amount  received by the
holder.  A holder will receive cash in lieu of any fractional  shares of Class B
stock. The maximum conversion rate, subject to adjustment, is 76.3942 shares per
$1,000 principal amount of the convertible notes.

      The  convertible  notes  mature on March 15,  2025.  On or after March 15,
2010, if the closing  price of our Class B stock exceeds a specified  threshold,
we may redeem any of the convertible  notes at a redemption  price in cash equal
to 100% of the principal amount of the convertible  notes,  plus any accrued and
unpaid interest up to, but excluding, the redemption date. On or after March 15,
2012,  we may at any  time  redeem  any of the  convertible  notes  at the  same
redemption  price. On each of March 15, 2012, March 15, 2015 and March 15, 2020,
or upon the  occurrence of a fundamental  change,  as specified in the indenture
governing  the  convertible  notes,  holders may require us to purchase all or a
portion of their  convertible notes at a purchase price in cash equal to 100% of
the principal  amount of the notes,  plus any accrued and unpaid interest up to,
but excluding, the purchase date.

      The convertible  notes are unsecured  senior  subordinated  obligations of
Playboy  Enterprises,  Inc. and rank junior to all of the issuer's  senior debt,
including  its  guarantee of  Holdings'  borrowings  under our credit  facility;
equally with all of the issuer's future senior subordinated debt; and, senior to
all of the issuer's  future  subordinated  debt. In addition,  the assets of the
issuer's  subsidiaries  are  subject  to the  prior  claims  of  all  creditors,
including trade creditors, of those subsidiaries.

CREDIT FACILITY

      At December  31,  2006,  we had a $50.0  million  credit  facility,  which
provides for revolving  borrowings of up to $50.0 million and the issuance of up
to $30.0 million in letters of credit,  subject to a maximum of $50.0 million in
combined  borrowings and letters of credit  outstanding at any time.  Borrowings
under the credit facility bear interest at a variable rate, equal to a specified
Eurodollar,  LIBOR or base rate plus a specified  borrowing  margin based on our
Adjusted  EBITDA,  as  defined  in the  credit  agreement.  We pay  fees  on the
outstanding  amount of letters of credit  based on the  margin  that  applies to
borrowings that bear interest at a rate based on LIBOR. All amounts  outstanding
under the credit facility will mature on April 1, 2008. Holdings' obligations as
borrower  under the credit  facility are  guaranteed by us and each of our other
United States  subsidiaries.  The  obligations of the borrower and nearly all of
the guarantors under the credit facility are secured by a first-priority lien on
substantially all of the borrower's and the guarantors' assets.

FINANCING FROM RELATED PARTY

      At December 31,  2002,  Playboy.com  had an aggregate of $27.2  million of
outstanding  indebtedness to Mr. Hefner,  in the form of three promissory notes.
Upon the  closing  of the  senior  secured  notes  offering  on March 11,  2003,
Playboy.com's  debt to Mr. Hefner was restructured.  One promissory note, in the
amount of $10.0  million,  was  extinguished  in exchange for shares of Holdings
Series A Preferred  Stock with an aggregate  stated value of $10.0 million.  The
two other  promissory  notes, in a combined  principal  amount of $17.2 million,
were  extinguished  in exchange  for $0.5 million in cash and shares of Holdings
Series B  Preferred  Stock  with an  aggregate  stated  value of $16.7  million.
Pursuant to the terms of an exchange agreement between us, Holdings, Playboy.com
and Mr. Hefner and  certificates of designation  governing the Holdings Series A
and Series B Preferred  Stocks, we were required to exchange the Holdings Series
A  Preferred  Stock for  shares of  Playboy  Class B stock and to  exchange  the
Holdings Series B Preferred Stock for shares of Playboy Preferred Stock.

      On May 1, 2003,  we exchanged the Holdings  Series A Preferred  Stock plus
accumulated  dividends  for  1,122,209  shares  of  Playboy  Class B  stock  and
exchanged  the  Holdings  Series B Preferred  Stock for 1,674  shares of Playboy
Preferred  Stock with an aggregate  stated value of $16.7  million.  The Playboy
Preferred Stock accrued dividends at a rate of 8.00% per annum,  which were paid
semi-annually.

      The Playboy  Preferred  Stock was convertible at the option of Mr. Hefner,
the holder,  into shares of our Class

                                       58



B stock  at a  conversion  price of  $11.2625,  which  was  equal to 125% of the
weighted average closing price of our Class B stock over the 90-day period prior
to the  exchange of  Holdings  Series B  Preferred  Stock for Playboy  Preferred
Stock.

      In 2005, we repurchased  the remaining  outstanding  Playboy.com  Series A
Preferred Stock that was held by Mr. Hefner and an unrelated third party.  These
shares were part of the $15.3 million  issued by our  subsidiary  Playboy.com in
2001 of which $5.0 million was purchased by Mr.  Hefner.  Pursuant to its terms,
the Playboy.com Series A Preferred Stock was canceled,  retired and ceased to be
outstanding as a result of the repurchases.  Subsequently,  Playboy.com became a
wholly owned subsidiary of ours.

(M)   BENEFIT PLANS

      Our  Employees  Investment  Savings  Plan is a defined  contribution  plan
consisting  of two  components:  a profit  sharing plan and a 401(k)  plan.  The
profit sharing plan covers all employees who have completed 12 months of service
of at least 1,000 hours.  Our  discretionary  contribution to the profit sharing
plan is  distributed to each eligible  employee's  account in an amount equal to
the ratio of each eligible employee's compensation,  subject to Internal Revenue
Service limitations, to the total compensation paid to all such employees. Total
contributions  for 2006,  2005 and 2004 related to this plan were $0.3  million,
$1.5 million and $1.3 million, respectively.

      Eligible  employees may  participate in our 401(k) plan upon their date of
hire.  Our 401(k)  plan  offers  several  mutual fund  investment  options.  The
purchase of our stock is not an option.  We make matching  contributions  to our
401(k) plan based on each  participating  employee's  contributions and eligible
compensation. Our matching contributions for 2006, 2005 and 2004 related to this
plan were $1.4 million, $1.3 million and $1.2 million, respectively.

      We have two nonqualified deferred compensation plans, which permit certain
employees and all nonemployee  directors to annually elect to defer a portion of
their  compensation.  A match is provided to employees  who  participate  in the
deferred  compensation  plan, at a certain  specified  minimum level,  and whose
annual eligible  earnings exceed the salary  limitation  contained in the 401(k)
plan.  All  amounts  contributed  and  earnings  credited  under these plans are
general unsecured  obligations.  Such obligations  totaled $6.2 million and $5.3
million for 2006 and 2005,  respectively,  and are included in "Other noncurrent
liabilities."

      We currently  maintain a practice of paying a separation  allowance  under
our  salary  continuation  policy  to  employees  with at  least  five  years of
continuous service who voluntarily  terminate  employment with us and are at age
60 or  thereafter,  which is not funded.  Payments in 2006,  2005 and 2004 under
this policy were  approximately  $0.3  million,  $0.2 million and $40  thousand,
respectively.  In 2006, 2005 and 2004 we recorded  expenses,  based on actuarial
estimates,  of $0.6  million,  $0.5 million and $0.5 million,  respectively.  We
adopted the  recognition  and related  disclosure  provisions  of Statement  158
effective December 31, 2006, with the projected benefit obligation  reflected in
"Other  noncurrent   liabilities."   Prior  to  2006,  the  accumulated  benefit
obligation was also reflected in "Other noncurrent liabilities." At December 31,
2006 and 2005,  the  accumulated  benefit  obligation  was $3.7 million and $3.6
million,  respectively.  At December 31, 2006 and 2005,  the  projected  benefit
obligation was $5.1 million and $5.0 million, respectively. In 2005, we recorded
an  additional   minimum  liability  of  $0.3  million  to  "Accumulated   other
comprehensive  loss." Our estimated  future  benefit  payments are $0.6 million,
$0.6 million,  $0.6 million, $0.7 million and $0.7 million for 2007, 2008, 2009,
2010 and 2011,  respectively,  and $3.7 million for the five-year  period ending
December 31, 2016.  The  assumptions  we used to compute the  projected  benefit
obligation included a discount rate of 5.75% and a rate of compensation increase
of 4.00%.

                                       59



      The  following  table  sets  forth the  incremental  effects  of  applying
Statement  158 on  individual  line items of our  Consolidated  Balance Sheet at
December 31, 2006 (in thousands):



                                                  Before                          After
                                          Application of                 Application of
                                           Statement 158   Adjustments    Statement 158
- ---------------------------------------------------------------------------------------
                                                                
Liability for pension benefits            $        3,710   $     1,396   $        5,106
Total liabilities                                270,759         1,396          272,155
Accumulated other comprehensive loss                (396)       (1,396)          (1,792)
Total shareholders' equity                $      165,024   $    (1,396)  $      163,628
- ----------------------------------------------------------------------------------------


(N)   COMMITMENTS AND CONTINGENCIES

      Our  principal  lease   commitments  are  for  office  space,   operations
facilities and furniture and equipment.  Some of these leases contain renewal or
end-of-lease purchase options.

      The following table sets forth rent expense, net (in thousands):



                                             Fiscal Year   Fiscal Year      Fiscal Year
                                                   Ended         Ended            Ended
                                                12/31/06      12/31/05         12/31/04
- ----------------------------------------------------------------------------------------
                                                                
Minimum rent expense                      $       15,437   $    14,670   $       13,495
Sublease income                                       --            --             (419)
- ----------------------------------------------------------------------------------------
Rent expense, net                         $       15,437   $    14,670   $       13,076
========================================================================================


      There was no contingent rent expense in 2006, 2005 and 2004.

      The following table sets forth the minimum future  commitments at December
31, 2006, under operating leases with initial or remaining  noncancelable  terms
in excess of one year (in thousands):

2007                                                                 $   13,774
2008                                                                     13,654
2009                                                                      9,324
2010                                                                      8,997
2011                                                                      9,129
Later years                                                              67,158
Less minimum sublease income                                                (75)
- --------------------------------------------------------------------------------
Minimum lease commitments, net                                       $  121,961
================================================================================

      Our  entertainment  programming  is delivered  to DTH and cable  operators
through   communications   satellite   transponders.   We  currently  have  four
transponder  service agreements  related to our domestic networks,  the terms of
which extend through 2008,  2013, 2013 and 2014. We also have two  international
transponder  service  agreements,  the terms of which extend  through  2009.  At
December 31, 2006, future commitments  related to these six agreements were $7.0
million,  $7.0 million,  $4.9  million,  $3.5 million and $3.5 million for 2007,
2008, 2009, 2010 and 2011, respectively, and $7.4 million thereafter.

      In 2006, we recorded $1.8 million, based on an agreement in principle, for
the settlement of litigation with Directrix,  Inc., or Directrix. The settlement
amount,  subject  to  Bankruptcy  Court  approval,  will be paid  in  2007.  The
settlement  is a  compromise  of  disputed  claims  and is not an  admission  of
liability.  We believe that we had good defenses against Directrix's claims, but
made the reasonable  business decision to settle the litigation to avoid further
management  distraction  and defense  costs,  which we had estimated  would have
approximately equaled the amount of the settlement.

      In 2006, we acquired Club Jenna, Inc. and related companies,  a multimedia
adult entertainment business, to complement our existing television,  online and
DVD businesses.  As the pro forma results would not be materially different from
actual  results,  they are not  presented.  We paid $7.7 million at closing with
additional payments of

                                       60


$1.6  million,  $1.7  million,  $2.3 million and $4.3 million  required in 2007,
2008, 2009 and 2010, respectively. Pursuant to the acquisition agreement, we are
also obligated to make future  contingent  earnout  payments based  primarily on
sales of existing content of the acquired business over a ten-year period and on
content produced by the acquired  business during the five-year period after the
closing of the acquisition. If the required performance benchmarks are achieved,
any contingent  earnout payments will be recorded as additional  purchase price.
In 2006, no earnout payments were earned.

      In 2005, we acquired an affiliate  network of websites to  complement  our
existing online business.  We paid $8.0 million at closing, $2.0 million in 2006
and an additional  payment of $2.0 million is required in 2007.  Pursuant to the
asset  purchase  agreement,  we are also  obligated  to make  future  contingent
earnout  payments  over a five-year  period  based  primarily  on the  financial
performance of the acquired business. If the required performance benchmarks are
achieved,  any  contingent  earnout  payments  will be  recorded  as  additional
purchase price and/or compensation  expense.  During 2006, an earnout payment of
$0.1 million was made and recorded as additional purchase price.

      In 2003,  we recorded $8.5 million for the  settlement of litigation  with
Logix  Development  Corporation,  which  related  to  events  prior  to our 1999
acquisition  of Spice  Entertainment  Companies,  Inc. We made  payments of $1.0
million, $1.0 million and $6.5 million in 2006, 2005 and 2004, respectively.

      In 2002,  a $4.4 million  verdict was entered  against us by a state trial
court in Texas in a lawsuit with a former publishing licensee. We terminated the
license in 1998 due to the licensee's failure to pay royalties and other amounts
due us under the license  agreement.  We appealed and the State  Appellate Court
reversed  the  judgment  by the trial  court,  rendered  judgment  for us on the
majority of  plaintiffs'  claims and  remanded  the  remaining  claims for a new
trial.  We filed a petition  for review with the Texas  Supreme  Court.  We have
posted a bond in the amount of approximately $9.4 million,  which represents the
amount of the judgment, costs and estimated pre- and post-judgment interest. We,
on advice of legal  counsel,  believe  that it is not  probable  that a material
judgment against us will be sustained and have not recorded a liability for this
case in  accordance  with  Statement of Financial  Accounting  Standards  No. 5,
Accounting for Contingencies.

(O)   STOCK-BASED COMPENSATION

      We have stock plans for key employees  and  nonemployee  directors,  which
provide for the grant of nonqualified  and incentive stock options and/or shares
of restricted stock units, deferred stock and other equity awards in our Class B
stock. The Compensation  Committee of the Board of Directors,  which is composed
entirely of independent nonemployee directors,  administers all the plans. These
plans are designed to further our growth,  development and financial  success by
providing key employees with strong additional  incentives to maximize long-term
stockholder  value. The Compensation  Committee believes that this objective can
be best achieved through  assisting key employees to become owners of our stock,
which aligns their interests with our interests. As stockholders,  key employees
will benefit directly from our growth,  development and financial success. These
plans also enable us to attract and retain the services of those executives whom
we consider  essential to our long-range  success by providing these  executives
with a competitive  compensation  package and an opportunity to become owners of
our stock.  At December 31, 2006, we had  3,088,954  shares of our Class B stock
available for grant under these plans.

      Stock options, exercisable for shares of our Class B stock, generally vest
over a  two-to  four-year  period  from the grant date and expire ten years from
the grant date.

      Restricted stock unit grants provide for the issuance of our Class B stock
if three-year  cumulative  operating  income target  thresholds  are met. If the
operating income minimum  threshold is not achieved,  the restricted stock units
for that grant are forfeited.

      One of our stock plans pertaining to nonemployee directors also allows for
the  issuance  or  deferral  of our Class B stock as  awards  and  payments  for
retainer, committee and meeting fees.

      Finally,  we also have an Employee  Stock  Purchase  Plan,  or ESPP,  that
provides  substantially all regular full- and part-time employees an opportunity
to purchase shares of our Class B stock through payroll deductions. The

                                       61


funds are  withheld  and then used to acquire  stock on the last  trading day of
each  quarter,  based on that  day's  closing  price less a 15%  discount.  ESPP
expense is reflected in our  Consolidated  Statements  of Operations in "Selling
and administrative  expenses" and the proceeds are reflected in our Consolidated
Statements  of Cash  Flows  in  "Proceeds  from  stock-based  compensation."  At
December  31,  2006,  we had 89,751  shares of our Class B stock  available  for
purchase under this plan.

Valuation Information

      Upon adoption of Statement  123(R), we began estimating the value of stock
options on the date of grant using the Lattice Binomial model, or Lattice model.
Prior to the  adoption of Statement  123(R),  the value of each  employee  stock
option was estimated on the date of grant using the Black-Scholes  model for the
purpose of pro forma financial information in accordance with Statement 123. The
Lattice model requires extensive analysis of actual exercise behavior data and a
number of complex assumptions including expected volatility,  risk-free interest
rate, expected dividends and option cancellations.

      The following table sets forth the assumptions  used for the Lattice model
in 2006 and the Black-Scholes model in 2005:

                                                        Fiscal Year Ended
                                                          December 31,
                                                 ---------------------------
                                                         2006           2005
- ----------------------------------------------------------------------------
Expected volatility                                  37% - 38%            46%
Risk-free interest rate                          4.32% - 4.80%  3.80% - 4.18%
Expected dividends                                          -              -
- ----------------------------------------------------------------------------

      The expected life of stock options  represents the weighted average period
the stock options are expected to remain  outstanding and is a derived output of
the Lattice model.  The expected life of stock options is impacted by all of the
underlying  assumptions and calibration of the Lattice model.  The Lattice model
assumes that exercise  behavior is a function of the option's  remaining  vested
life and the extent to which the option's fair value exceeds the exercise price.
The Lattice model  estimates the  probability of exercise as a function of these
two variables  based upon the entire history of exercises and  cancellations  on
all past option grants.

      The weighted  average  expected life for options granted during 2006 using
the  Lattice  model was 5.9 years and the  weighted  average  expected  life for
options  granted during 2005 using the  Black-Scholes  model was 6.0 years.  The
weighted  average fair value per share for stock  options  granted  during 2006,
using the Lattice model, was $6.03 and the weighted average fair value per share
for stock options granted during 2005, using the Black-Scholes model, was $5.85.

Stock Option Activity

      The  following  table sets forth stock option  activity for the year ended
December 31, 2006:

                                            Number of   Weighted Average
                                               Shares     Exercise Price
- ------------------------------------------------------------------------
Outstanding at December 31, 2005            3,374,135   $          15.85
Granted                                       805,500              13.64
Exercised                                     (29,666)             11.17
Canceled                                     (467,553)             13.63
- -----------------------------------------------------
Outstanding at December 31, 2006            3,682,416   $          15.65
========================================================================

      At December 31, 2006, the weighted average remaining  contractual lives of
options  outstanding  and  options  exercisable  were 5.6 years  and 4.3  years,
respectively.  At December 31, 2006, the number of options  exercisable  and the
weighted  average  exercise  price of options  exercisable  were  2,613,750  and
$16.69, respectively.

      During  2006,  we had  proceeds of $0.3  million  from  exercises of stock
options.  The aggregate  intrinsic value for options  exercised  during 2006 was
approximately  $0.1 million.  There were 805,500 options granted in 2006,

                                       62


which had an aggregate intrinsic value of $0.3 million.  The aggregate intrinsic
values of options outstanding and options exercisable at December 31, 2006, were
$1.1 million and $0.8 million,  respectively. The aggregate intrinsic values for
options  granted and options  exercised  during 2005 were $1.2  million and $0.5
million, respectively.

      As a result of adopting  Statement  123(R) on January 1, 2006,  our income
(loss) from  continuing  operations  before  income  taxes,  income  (loss) from
continuing operations and net income (loss) for 2006 was $3.2 million lower than
if we had continued to account for stock-based  compensation under APB 25. Basic
and diluted EPS for 2006 was $0.10 lower than if we had continued to account for
stock-based compensation under APB 25.

      The following table sets forth stock-based compensation expense related to
stock  options and to our ESPP for 2006 and pro forma  amounts for 2005 and 2004
(in thousands, except per share amounts):



                                                    Fiscal Year   Fiscal Year   Fiscal Year
                                                          Ended         Ended         Ended
                                                       12/31/06      12/31/05      12/31/04
- -------------------------------------------------------------------------------------------
                                                                       
Stock options                                       $     3,141   $     2,950   $     2,759
ESPP                                                         29            16            17
- -------------------------------------------------------------------------------------------
   Total                                            $     3,170   $     2,966   $     2,776
===========================================================================================

Net income (loss)
   As reported                                      $     2,285   $      (735)  $     9,989
   Fair value of stock-based compensation
      excluded from net income, gross                                  (2,966)       (2,776)
                                                                  -----------   -----------
   Pro forma                                                      $    (3,701)  $     7,213
                                                                  ===========   ===========

Basic and diluted EPS
   As reported                                      $      0.07   $     (0.02)  $      0.30
   Pro forma                                                      $     (0.11)  $      0.22
- -------------------------------------------------------------------------------------------


      As  of  December  31,  2006,   there  was  $4.0  million  of  unrecognized
stock-based compensation expense related to non-vested stock options, which will
be recognized over a weighted average period of 1.5 years.

Restricted Stock Unit Activity

      At December 31, 2006, we had 333,000  restricted stock units  outstanding,
none of which  were  vested,  and all of  which  were  performance-based  awards
contingent upon meeting certain performance goals.

      The following table sets forth the activity and balances of our restricted
stock units for the years ended December 31, 2006, 2005 and 2004:

                                                                 Weighted
                                                                  Average
                                                   Number of   Grant-Date
                                                      Shares   Fair Value
- -------------------------------------------------------------------------
Outstanding at December 31, 2003                           -   $        -
Granted                                              173,000        14.04
Canceled                                              (9,000)       14.23
- ------------------------------------------------------------
Outstanding at December 31, 2004                     164,000        14.03
Granted                                              182,000        11.85
Canceled                                             (27,000)       12.42
- ------------------------------------------------------------
Outstanding at December 31, 2005                     319,000        12.92
Granted                                              233,500        13.51
Forfeited                                           (112,000)       14.23
Canceled                                            (107,500)       12.42
- ------------------------------------------------------------
Outstanding at December 31, 2006                     333,000   $    12.89
=========================================================================

                                       63


      In 2006, we determined that the minimum threshold associated with the 2004
grants was not  achieved  and those  grants  were  forfeited.  Also in 2006,  we
determined that it was unlikely that the minimum  threshold  associated with the
2006  grants  would be met.  Therefore,  in 2006 we  reversed  $1.9  million  of
stock-based  compensation expense,  which included $0.6 million and $0.7 million
that was recorded in 2005 and 2004,  respectively,  related to these  restricted
stock  unit  grants.  As  of  December  31,  2006,  there  was  no  unrecognized
stock-based compensation expense related to non-vested restricted stock units to
be recognized in future periods.

Other Equity Awards

      We issued  53,444 shares of our Class B stock during 2006 related to other
equity awards.  Stock-based  compensation expense related to other equity awards
was $0.6  million,  $0.2  million  and $0.3  million  for  2006,  2005 and 2004,
respectively.

Employee Stock Purchase Plan

      Stock-based  compensation expense related to our ESPP was $29 thousand for
2006.

Income Taxes

      On  November  10,  2005,  the FASB issued  Staff  Position  No.  123(R)-3,
Transition Election Related to Accounting for Tax Effects of Share-Based Payment
Awards,  or Staff Position  123(R)-3.  We have elected to adopt the  alternative
transition  method  provided in Staff Position  123(R)-3 for calculating the tax
effects  of  stock-based   compensation   pursuant  to  Statement  123(R).   The
alternative  transition  method  simplifies  the  calculation  of the  beginning
balance of the additional paid-in capital pool, or APIC pool, related to the tax
effect of employee  stock-based  compensation.  This method also has  subsequent
impact on the APIC pool and  Consolidated  Statements of Cash Flows  relating to
the tax effects of employee stock-based compensation awards that are outstanding
upon adoption of Statement 123(R).

      Under Statement 123(R), the income tax effects of share-based payments are
recognized for financial  reporting purposes only if such awards would result in
deductions on our income tax returns.  The settlement of share-based payments to
date that would have resulted in an excess tax benefit would have  increased our
existing  NOL  carryforward.  Under  Statement  123(R),  no excess tax  benefits
resulting  from the  settlement  of a  share-based  payment  can result in a tax
deduction before realization of the tax benefit; i.e., the recognition of excess
tax benefits  cannot be recorded until the excess benefit reduces current income
taxes  payable.  Additionally,  as a result  of our  existing  NOL  carryforward
position,  no tax benefit relating to share-based payments has been recorded for
the year ended December 31, 2006.

(P)   PUBLIC EQUITY OFFERING

      On April 26,  2004,  we completed a public  offering of 6,021,340  Class B
shares at $12.69 per share,  before  underwriting  discounts.  Included  in this
offering were  4,385,392  shares sold by Playboy,  1,485,948  shares sold by Mr.
Hefner,  and 150,000 shares sold by Ms. Christie Hefner,  our Chairman and Chief
Executive Officer.  Playboy's shares included 3,600,000 initial shares,  plus an
additional   785,392  shares  due  to  the   underwriters'   exercise  of  their
over-allotment  option.  The shares sold by Mr.  Hefner  consisted of all of the
shares  of  Class  B stock  he  received  upon  conversion,  at the  time of the
offering,  of all of the  outstanding  shares of Playboy  Preferred  Stock.  Mr.
Hefner and Ms. Hefner paid for expenses related to this transaction based on the
number of shares each sold  proportionate  to the total number of shares sold in
the offering.

      Net  proceeds to us from the sale of our shares were  approximately  $51.9
million.  On June 11,  2004,  we used $39.8  million of the net proceeds of this
sale to redeem $35.0 million in aggregate  principal  amount of the  outstanding
senior secured notes,  which included a $3.9 million bond redemption premium and
accrued and unpaid interest of $0.9 million.  We used approximately $0.7 million
of the net proceeds to pay accrued and unpaid dividends on the Playboy Preferred
Stock up to the time of conversion. The balance of the net proceeds was used for
general corporate purposes on an ongoing basis.

                                       64



(Q)   CONSOLIDATED STATEMENTS OF CASH FLOWS

      The following table sets forth cash paid for interest and income taxes (in
thousands):

                                         Fiscal Year   Fiscal Year   Fiscal Year
                                               Ended         Ended         Ended
                                            12/31/06      12/31/05      12/31/04
- --------------------------------------------------------------------------------
Interest                                 $     5,308   $     8,615   $    21,326
Income taxes                             $     1,976   $     2,416   $     2,544
- --------------------------------------------------------------------------------

      In 2005,  we used the net proceeds  from the  convertible  notes to, among
other  things,  complete a tender  offer and consent  solicitation  for,  and to
purchase and retire all of the $80.0  million  outstanding  principal  amount of
Holdings' senior secured notes. See Note (L), Financing Obligations.

(R)   SEGMENT INFORMATION

      Our  businesses  are  currently   classified   into  the  following  three
reportable  segments:  Entertainment,  Publishing and  Licensing.  Entertainment
Group operations include the production and marketing of television  programming
for  our  domestic  and  international  TV  networks,   web-based  entertainment
experiences,  wireless content distribution,  e-commerce, worldwide DVD products
and satellite radio under the Playboy,  Spice and other brand names.  Publishing
Group operations  include the publication of Playboy magazine,  as well as other
domestic publishing businesses,  including special editions, books and calendars
and the licensing of international editions of Playboy magazine. Licensing Group
operations  include the licensing of consumer  products  carrying one or more of
our trademarks  and/or  images,  Playboy-branded  retail stores,  location-based
entertainment and certain revenue-generating marketing activities.

      These reportable segments are based on the nature of the products offered.
Our chief operating decision maker evaluates performance and allocates resources
based on several  factors,  of which the  primary  financial  measure is segment
operating results.  The accounting  policies of the reportable  segments are the
same as those described in Note (A), Summary of Significant Accounting Policies.

      The following table sets forth financial information by reportable segment
(in thousands): (1)

                                        Fiscal Year   Fiscal Year   Fiscal Year
                                              Ended         Ended         Ended
                                           12/31/06      12/31/05      12/31/04
- --------------------------------------------------------------------------------
Net revenues (2)
Entertainment                           $   201,068   $   203,994   $   189,311
Publishing                                   97,078       106,513       119,816
Licensing                                    32,996        27,646        20,249
- --------------------------------------------------------------------------------
Total                                   $   331,142   $   338,153   $   329,376
================================================================================
Income before income taxes
Entertainment                           $    23,299   $    41,130   $    32,943
Publishing                                   (5,374)       (6,471)        6,233
Licensing                                    18,927        15,969        10,678
Corporate Administration and Promotion      (25,768)      (19,632)      (18,207)
Restructuring expenses                       (1,998)         (149)         (744)
Gains on disposal                                29            14             2
Nonoperating expense                         (4,334)      (27,598)      (17,071)
- --------------------------------------------------------------------------------
Total                                   $     4,781   $     3,263   $    13,834
================================================================================

                                       65



                                        Fiscal Year   Fiscal Year   Fiscal Year
                                              Ended         Ended         Ended
                                           12/31/06      12/31/05      12/31/04
- --------------------------------------------------------------------------------
Depreciation and amortization (3),(4)
Entertainment                           $    41,056   $    41,603   $    45,847
Publishing                                      190           159           231
Licensing                                        28            13            28
Corporate Administration and Promotion          944           765           994
- --------------------------------------------------------------------------------
Total                                   $    42,218   $    42,540   $    47,100
================================================================================
Identifiable assets (3),(5)
Entertainment                           $   288,540   $   274,473   $   262,498
Publishing                                   38,146        38,833        45,724
Licensing                                     9,386         7,539         5,331
Corporate Administration and Promotion       99,711       108,124       102,777
- --------------------------------------------------------------------------------
Total                                   $   435,783   $   428,969   $   416,330
================================================================================

(1)   Certain amounts  reported for the prior periods have been  reclassified to
      conform to the current year's presentation.

(2)   Net  revenues  include  revenues  attributable  to  foreign  countries  of
      approximately  $96,238,  $89,731  and  $78,337  in 2006,  2005  and  2004,
      respectively.  Revenues from the U.K. were $39,330, $34,451 and $29,657 in
      2006, 2005 and 2004,  respectively.  No other individual foreign country's
      revenue was material. Revenues are generally attributed to countries based
      on the  location  of  customers,  except  licensing  royalties  for  which
      revenues are attributed based upon the location of licensees.

(3)   The majority of our property and  equipment and capital  expenditures  are
      reflected  in  Corporate   Administration  and  Promotion;   depreciation,
      however, is partially allocated to the reportable segments.

(4)   Amounts include  depreciation  of property and equipment,  amortization of
      intangible   assets  and  amortization  of  investments  in  entertainment
      programming.

(5)   Our long-lived assets located in foreign countries were not material.

(S)   RELATED PARTY TRANSACTIONS

      In 1971,  we purchased  the Playboy  Mansion in Los  Angeles,  California,
where Mr.  Hefner  lives.  The  Playboy  Mansion is used for  various  corporate
activities,  and  serves  as a  valuable  location  for  television  production,
magazine  photography  and for online,  advertising  and sales  events.  It also
enhances our image, as we host many charitable and civic functions.  The Playboy
Mansion generates substantial  publicity and recognition,  which increase public
awareness of us and our products and services.  Mr. Hefner pays us rent for that
portion of the Playboy Mansion used exclusively for his and his personal guests'
residence as well as the per-unit  value of  non-business  meals,  beverages and
other benefits  received by him and his personal guests.  The Playboy Mansion is
included in our Consolidated  Balance Sheets at December 31, 2006 and 2005, at a
net book value,  including all improvements and after accumulated  depreciation,
of $1.6 million and $1.5 million,  respectively.  The operating  expenses of the
Playboy  Mansion,  including  depreciation  and taxes,  were $2.1 million,  $3.1
million and $3.0  million  for 2006,  2005 and 2004,  respectively,  net of rent
received from Mr.  Hefner.  We estimated the sum of the rent and other  benefits
payable for 2006 to be $0.9  million,  and Mr.  Hefner  paid that amount  during
2006.  The  actual  rent and  other  benefits  paid for 2005 and 2004  were $1.1
million and $1.3 million, respectively.

      On April 26,  2004,  Mr.  Hefner  converted  his $16.7  million of Playboy
Preferred Stock into 1,485,948 shares of our Class B stock and sold these shares
as part of our public equity  offering on that date. See Note (P), Public Equity
Offering.

      In 2005, we repurchased  the remaining  outstanding  Playboy.com  Series A
Preferred Stock that was held by Mr. Hefner and an unrelated third party.  These
shares were part of $15.3 million issued by our subsidiary  Playboy.com in 2001,
of which $5.0  million was  purchased  by Mr.  Hefner.  See Note (L),  Financing
Obligations.

                                       66



(T)   QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

      The  following  table  sets  forth a summary  of the  unaudited  quarterly
results of operations for 2006 and 2005 (in thousands, except share amounts):



                                                                   Quarters Ended
                                                     -----------------------------------------
2006                                                  Mar. 31    June 30   Sept. 30    Dec. 31
- ----------------------------------------------------------------------------------------------
                                                                          
Net revenues                                         $ 82,120   $ 80,477   $ 82,297   $ 86,248
Operating income (loss)                                 3,531     (1,224)     3,716      3,092
Net income (loss)                                         789     (3,307)     1,137      3,666
Basic and diluted earnings (loss) per common share       0.02      (0.10)      0.03       0.11
Common stock price
   Class A high                                         13.40      13.03       9.85      12.29
   Class A low                                          12.20       8.30       8.71       9.35
   Class B high                                         15.50      14.50      10.20      12.65
   Class B low                                       $  12.85   $   8.90   $   9.02   $   9.16
- ----------------------------------------------------------------------------------------------




                                                                   Quarters Ended
                                                     -----------------------------------------
2005                                                  Mar. 31    June 30   Sept. 30    Dec. 31
- ----------------------------------------------------------------------------------------------
                                                                          
Net revenues                                         $ 83,451   $ 82,871   $ 80,884   $ 90,947
Operating income                                       10,908      7,309      5,349      7,295
Net income (loss)                                     (13,119)     4,640      3,178      4,566
Basic and diluted earnings (loss) per common share     (0.39)       0.14       0.10       0.14
Common stock price
   Class A high                                         13.55      12.20      12.80      13.49
   Class A low                                          10.51      10.85      11.15      11.30
   Class B high                                         14.85      13.37      14.41      15.88
   Class B low                                       $  11.33   $  11.80   $  12.57   $  13.14
- ----------------------------------------------------------------------------------------------


      Quarterly  and  year-to-date  computations  of per share  amounts are made
independently;  therefore, the sum of per share amounts for the quarters may not
equal per share amounts for the year.

      Operating loss for the quarter ended June 30, 2006,  included $1.9 million
of restructuring expense. See Note (C), Restructuring Expenses.

      Net loss for the quarter ended March 31, 2005,  included  $19.3 million of
debt extinguishment expense related to the redemption of $80.0 million aggregate
principal  amount of Holdings  senior  secured  notes.  See Note (L),  Financing
Obligations.

                                       67



REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Playboy Enterprises, Inc.

      We have audited the  accompanying  Consolidated  Balance Sheets of Playboy
Enterprises,  Inc. and subsidiaries, or the Company, as of December 31, 2006 and
2005,  and the  related  Consolidated  Statements  of  Operations,  Consolidated
Statements of Shareholders' Equity and Consolidated Statements of Cash Flows for
each of the three years in the period ended  December 31, 2006.  Our audits also
included the financial  statement  schedule listed in the index of Part IV, Item
15.  These  financial  statements  and schedule  are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
financial statements and schedule based on our audits.

      We conducted  our audits in  accordance  with the  standards of the Public
Company Accounting Oversight Board (United States). Those standards require that
we plan and perform the audit to obtain  reasonable  assurance about whether the
financial  statements  are free of  material  misstatement.  An  audit  includes
examining,  on a test basis,  evidence supporting the amounts and disclosures in
the  financial  statements.  An audit also  includes  assessing  the  accounting
principles  used  and  significant  estimates  made  by  management,  as well as
evaluating the overall  financial  statement  presentation.  We believe that our
audits provide a reasonable basis for our opinion.

      In our opinion, the financial statements referred to above present fairly,
in all material respects,  the consolidated financial position of the Company at
December 31, 2006 and 2005, and the consolidated results of their operations and
their cash flows for each of the three years in the period  ended  December  31,
2006, in conformity with U.S. generally accepted accounting principles. Also, in
our opinion,  the related  financial  statement  schedule,  when  considered  in
relation  to the  basic  consolidated  financial  statements  taken  as a whole,
presents fairly, in all material respects, the information set forth therein.

      As  discussed  in  Note  (A),  Note  (N)  and  Note  (P) to the  Notes  to
Consolidated  Financial  Statements,  the Company adopted Statement of Financial
Accounting Standards No. 123 (revised), Share-Based Payment effective January 1,
2006, and certain provisions of Statement of Financial  Accounting Standards No.
158, Employers' Accounting for Defined Benefit Pension and Other Postretirement
Plans as of December 31, 2006.

      We also have  audited,  in  accordance  with the  standards  of the Public
Company  Accounting  Oversight Board (United States),  the  effectiveness of the
Company's  internal  control over  financial  reporting as of December 31, 2006,
based on the  criteria  established  in Internal  Control-Integrated  Framework,
issued by the Committee of Sponsoring  Organizations of the Treadway Commission,
and our report dated March 9, 2007, expressed an unqualified opinion thereon.

                                                            /s/Ernst & Young LLP

Chicago, Illinois
March 9, 2007

                                       68



Item  9.  Changes  in and  Disagreements  with  Accountants  on  Accounting  and
Financial Disclosure

      None.

Item 9A. Controls and Procedures

(a)   Evaluation of Disclosure Controls and Procedures

      Our management,  under the supervision and with the  participation  of our
Chief  Executive  Officer  and  Chief  Financial  Officer,   has  evaluated  the
effectiveness of our disclosure controls and procedures (as such term is defined
in Rules 13a-15(e) and 15d-15(f)  under the Securities  Exchange Act of 1934, as
amended, or the Exchange Act) as of December 31, 2006. Based on that evaluation,
our Chief Executive  Officer and Chief Financial Officer have concluded that, as
of December 31, 2006, our disclosure controls and procedures are effective.

(b)   Management's Annual Report on Internal Control Over Financial Reporting

      Our management is responsible for  establishing  and maintaining  adequate
internal control over financial  reporting,  as such term is defined in Exchange
Act Rules 13a-15(f) and 15d-15(f).  Our internal  control system was designed to
provide reasonable  assurance  regarding the reliability of financial  reporting
and the  preparation  of the  consolidated  financial  statements  for  external
purposes in accordance with generally accepted accounting principles.

      Under the  supervision of and with the  participation  of our  management,
including our Chief Executive Officer and Chief Financial Officer,  we conducted
an  evaluation  of the  effectiveness  of our internal  control  over  financial
reporting as of December 31, 2006. In making this  evaluation,  management  used
the criteria set forth in Internal  Control-Integrated  Framework, issued by the
Committee of Sponsoring  Organizations of the Treadway Commission.  Based on our
evaluation,  our  management  believes that our internal  control over financial
reporting is effective as of December 31, 2006.

      Management's  assessment of the effectiveness of our internal control over
financial  reporting as of December 31, 2006,  has been audited by Ernst & Young
LLP,  an  independent  registered  public  accounting  firm,  as stated in their
report, which is included herein.

                                       69



(c)   Report  of  Independent  Registered  Public  Accounting  Firm on  Internal
Control Over Financial Reporting

To the Board of Directors and Shareholders of Playboy Enterprises, Inc.

      We have  audited  management's  assessment,  included in the  accompanying
Management's Report on Internal Control over Financial  Reporting,  that Playboy
Enterprises,  Inc., or the Company,  maintained  effective internal control over
financial  reporting as of December 31, 2006, based on the criteria  established
in Internal Control-Integrated  Framework, issued by the Committee of Sponsoring
Organizations of the Treadway  Commission,  or COSO. The Company's management is
responsible for maintaining  effective internal control over financial reporting
and for its assessment of the  effectiveness  of internal control over financial
reporting.   Our  responsibility  is  to  express  an  opinion  on  management's
assessment and an opinion on the effectiveness of the Company's internal control
over financial reporting based on our audit.

      We  conducted  our audit in  accordance  with the  standards of the Public
Company  Accounting  Oversight Board (United States),  or PCAOB. Those standards
require that we plan and perform the audit to obtain reasonable  assurance about
whether  effective  internal control over financial  reporting was maintained in
all material respects. Our audit included obtaining an understanding of internal
control over financial reporting,  evaluating management's  assessment,  testing
and evaluating the design and operating  effectiveness of internal control,  and
performing   such  other   procedures   as  we   considered   necessary  in  the
circumstances.  We believe that our audit  provides a  reasonable  basis for our
opinion.

      A  company's  internal  control  over  financial  reporting  is a  process
designed to provide reasonable  assurance regarding the reliability of financial
reporting and the preparation of financial  statements for external  purposes in
accordance with generally accepted accounting  principles.  A company's internal
control over financial reporting includes those policies and procedures that (1)
pertain to the maintenance of records that, in reasonable detail, accurately and
fairly reflect the  transactions  and dispositions of the assets of the company;
(2) provide reasonable  assurance that transactions are recorded as necessary to
permit preparation of financial statements in accordance with generally accepted
accounting  principles,  and that receipts and  expenditures  of the company are
being made only in accordance with authorizations of management and directors of
the company; and (3) provide reasonable assurance regarding prevention or timely
detection of  unauthorized  acquisition,  use, or  disposition  of the company's
assets that could have a material effect on the financial statements.

      Because of its  inherent  limitations,  internal  control  over  financial
reporting  may not prevent or detect  misstatements.  Also,  projections  of any
evaluation  of  effectiveness  to future  periods  are  subject to the risk that
controls may become  inadequate  because of changes in  conditions,  or that the
degree of compliance with the policies or procedures may deteriorate.

      In our  opinion,  management's  assessment  that  the  Company  maintained
effective internal control over financial  reporting as of December 31, 2006, is
fairly stated, in all material  respects,  based on the COSO criteria.  Also, in
our  opinion,  the  Company  maintained,  in all  material  respects,  effective
internal control over financial  reporting as of December 31, 2006, based on the
COSO criteria.

      We also have audited,  in accordance with the standards of the PCAOB,  the
Consolidated Balance Sheets of the Company as of December 31, 2006 and 2005, and
the related Consolidated  Statements of Operations,  Consolidated  Statements of
Shareholders'  Equity and Consolidated  Statements of Cash Flows for each of the
three years in the period ended December 31, 2006, and our report dated March 9,
2007, expressed an unqualified opinion thereon.

                                                            /s/Ernst & Young LLP

Chicago, Illinois
March 9, 2007

                                       70



(d)   Change in Internal Control Over Financial Reporting

      There have not been any changes in our  internal  control  over  financial
reporting  during  the  fiscal  quarter  ended  December  31,  2006,  that  have
materially affected, or are reasonably likely to materially affect, our internal
control over financial reporting.

Item 9B. Other Information

      None.

                                       71



                                    PART III

Item 10. Directors, Executive Officers and Corporate Governance

      The information required by Item 10 is included in our Proxy Statement (to
be filed) relating to the Annual Meeting of Stockholders to be held in May 2007,
which will be filed  within  120 days  after the close of our fiscal  year ended
December 31, 2006, and is incorporated herein by reference,  pursuant to General
Instruction G(3).

      We have  adopted  a code of ethics  that  applies  to our Chief  Executive
Officer, Chief Financial Officer and Corporate Controller.  That code is part of
our Code of Business  Conduct,  which is  available  free of charge  through our
website,   www.playboyenterprises.com,   and  is   available  in  print  to  any
shareholder who sends a request for a paper copy to: Investor Relations, Playboy
Enterprises,  Inc.,  680 North Lake Shore Drive,  Chicago,  Illinois  60611.  We
intend to include on our website any  amendment  to, or waiver from, a provision
of the Code of Business  Conduct  that applies to our Chief  Executive  Officer,
Chief Financial Officer and Corporate  Controller that relates to any element of
the code of ethics definition enumerated in Item 406(b) of Regulation S-K.

Item 11. Executive Compensation

      The information required by Item 11 is included in our Proxy Statement (to
be filed) relating to the Annual Meeting of Stockholders to be held in May 2007,
which will be filed  within  120 days  after the close of our fiscal  year ended
December 31, 2006, and is incorporated herein by reference (excluding the Report
of the Compensation  Committee and the Performance  Graph),  pursuant to General
Instruction G(3).

Item 12.  Security  Ownership of Certain  Beneficial  Owners and  Management and
Related Stockholder Matters

      The following table sets forth information  regarding  outstanding options
and shares reserved for future issuance as of December 31, 2006:



                                                          Class B Common Stock
                                             ----------------------------------------------
                                                                  Weighted
                                                                   Average           Number
                                               Number of    Exercise Price        of Shares
                                                 Options        of Options    Remaining for
                                             Outstanding       Outstanding  Future Issuance
- -------------------------------------------------------------------------------------------
                                                                   
Total equity compensation plans approved by
   security holders                            3,682,416            $15.65        3,088,954
===========================================================================================


      The  other  information  required  by Item  12 is  included  in our  Proxy
Statement (to be filed)  relating to the Annual  Meeting of  Stockholders  to be
held in May 2007,  which  will be filed  within  120 days after the close of our
fiscal year ended  December 31, 2006, and is  incorporated  herein by reference,
pursuant to General Instruction G(3).

Item  13.  Certain   Relationships  and  Related   Transactions,   and  Director
Independence

      The information required by Item 13 is included in our Proxy Statement (to
be filed) relating to the Annual Meeting of Stockholders to be held in May 2007,
which will be filed  within  120 days  after the close of our fiscal  year ended
December 31, 2006, and is incorporated herein by reference,  pursuant to General
Instruction G(3).

Item 14. Principal Accounting Fees and Services

      The information required by Item 14 is included in our Proxy Statement (to
be filed) relating to the Annual Meeting of Stockholders to be held in May 2007,
which will be filed  within  120 days  after the close of our fiscal  year ended
December 31, 2006, and is incorporated herein by reference,  pursuant to General
Instruction G(3).

                                       72



                                     PART IV

Item 15. Exhibits, Financial Statement Schedules

(a)   FINANCIAL STATEMENTS, FINANCIAL STATEMENT SCHEDULES AND EXHIBITS

   (1)   Financial Statements

         Our Financial Statements and Supplementary Data
         following are as set forth under Part II.
         Item 8. of this Annual Report on Form 10-K:                        Page
                                                                            ----

         Consolidated Statements of Operations - Fiscal
         Years Ended December 31, 2006, 2005 and 2004                         43

         Consolidated Balance Sheets - December 31,
         2006 and 2005                                                        44

         Consolidated Statements of Shareholders'
         Equity - Fiscal Years Ended December 31, 2006,
         2005 and 2004                                                        45

         Consolidated Statements of Cash Flows - Fiscal
         Years Ended December 31, 2006, 2005 and 2004                         46

         Notes to Consolidated Financial Statements                           47

         Report of Independent Registered Public
         Accounting Firm                                                      68

   (2)   Financial Statement Schedules

         Schedule II - Valuation and Qualifying Accounts                      74

         All other schedules have been omitted because they are not
         required, are not applicable or the required information is
         shown in the Consolidated Financial Statements or notes
         thereto.

   (3)   Exhibits

         See Exhibit Index, which appears at the end of this document
         and which is incorporated herein by reference.

                                       73



PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
(in thousands)



=======================================================================================================================
                COLUMN A                    COLUMN B               COLUMN C                 COLUMN D         COLUMN E
- -----------------------------------------------------------------------------------------------------------------------
                                                                  Additions
                                                         ----------------------------
                                           Balance at     Charged to      Charged to                        Balance at
                                            Beginning     Costs and          Other                              End
                  Description               of Period      Expenses        Accounts         Deductions       of Period
- ----------------------------------------   -----------   -----------      -----------      -----------      -----------
                                                                                             
Allowance deducted in the balance sheet
  from the asset to which it applies:

Fiscal Year Ended December 31, 2006:

  Allowance for doubtful accounts          $     3,883   $       592      $       144 (1)  $       931 (2)  $     3,688
                                           ===========   ===========      ===========      ===========      ===========

  Allowance for returns                    $    27,777   $       242      $    41,322 (3)  $    44,689 (4)  $    24,652
                                           ===========   ===========      ===========      ===========      ===========

  Deferred tax asset valuation allowance   $    75,295   $     1,327 (6)  $       558 (5)  $        --      $    77,180
                                           ===========   ===========      ===========      ===========      ===========

Fiscal Year Ended December 31, 2005:

  Allowance for doubtful accounts          $     3,897   $       890      $       706 (1)  $     1,610 (2)  $     3,883
                                           ===========   ===========      ===========      ===========      ===========

  Allowance for returns                    $    28,284   $       260      $    44,960 (3)  $    45,727 (4)  $    27,777
                                           ===========   ===========      ===========      ===========      ===========

  Deferred tax asset valuation allowance   $    72,663   $     2,632 (6)  $        --      $        --      $    75,295
                                           ===========   ===========      ===========      ===========      ===========

Fiscal Year Ended December 31, 2004:

  Allowance for doubtful accounts          $     4,364   $       239      $     1,133 (1)  $     1,839 (2)  $     3,897
                                           ===========   ===========      ===========      ===========      ===========

  Allowance for returns                    $    27,137   $       203      $    43,766 (3)  $    42,822 (4)  $    28,284
                                           ===========   ===========      ===========      ===========      ===========

  Deferred tax asset valuation allowance   $    84,454   $        --      $    (2,628)(7)  $     9,163 (8)  $    72,663
                                           ===========   ===========      ===========      ===========      ===========


Notes:

(1)   Primarily represents  provisions for unpaid  subscriptions  charged to net
      revenues.

(2)   Primarily represents uncollectible accounts written off less recoveries.

(3)   Represents  provisions  charged to net revenues for  estimated  returns of
      Playboy  magazine,  other  domestic  publishing  products and domestic DVD
      products.

(4)   Represents settlements on provisions previously recorded.

(5)   Represents  noncash  federal  tax  adjustment  related to the  adoption of
      Statement of Financial Accounting Standards No. 158, Employers' Accounting
      for Defined Benefit Pension and Other  Postretirement Plans - an amendment
      of FASB Statements No. 87, 88, 106 and 132(R).

(6)   Represents  noncash  federal income tax expense  related to increasing the
      valuation allowance.

(7)   Represents adjustments to net operating loss and tax credit carryovers.

(8)   Represents  noncash  federal  income tax benefit  related to reducing  the
      valuation allowance.

                                       74



                                  EXHIBIT INDEX

      All agreements  listed below may have additional  exhibits,  which are not
attached. All such exhibits are available upon request,  provided the requesting
party shall pay a fee for copies of such exhibits, which fee shall be limited to
our reasonable expenses incurred in furnishing these documents.

Exhibit
 Number  Description
- -------  -----------
   #2.1  Asset  Purchase  Agreement,  dated as of June 29,  2001,  by and  among
         Playboy  Enterprises,  Inc., Califa  Entertainment Group, Inc., V.O.D.,
         Inc.,  Steven  Hirsch,  Dewi James and William Asher  (incorporated  by
         reference to Exhibit 2.1 from the Current Report on Form 8-K dated July
         6, 2001)

   3.1   Certificate of Incorporation of Playboy Enterprises, Inc. (incorporated
         by reference to Exhibit 3 from our quarterly  report on Form 10-Q dated
         March 31, 2003)

   3.2   Amended and Restated Bylaws of Playboy Enterprises,  Inc. (incorporated
         by reference  to Exhibit 3.4 from the Current  Report on Form 8-K dated
         March 15, 1999)

   3.3   Certificate  of Amendment of the Amended and  Restated  Certificate  of
         Incorporation of Playboy Enterprises,  Inc.  (incorporated by reference
         to Exhibit  3.2 from our  quarterly  report on Form 10-Q dated June 30,
         2004, or the June 30, 2004 Form 10-Q)

   4.1   Indenture, dated March 15, 2005, between Playboy Enterprises,  Inc. and
         LaSalle  Bank  National   Association,   as  Trustee  (incorporated  by
         reference  to  Exhibit  4.1 from the  Current  Report on Form 8-K dated
         March 9, 2005, or the March 9, 2005 Form 8-K)

   4.2   Form of 3.00% Convertible Senior  Subordinated Notes due 2025 (included
         in Exhibit 4.1)

   4.3   Registration  Rights  Agreement,  dated March 15, 2005,  among  Playboy
         Enterprises,   Inc.   and  the   Initial   Purchasers   named   therein
         (incorporated  by  reference to Exhibit 4.2 from the March 9, 2005 Form
         8-K)

   10.1  Playboy Magazine Printing and Binding Agreement

         #a    October 22, 1997 Agreement between Playboy Enterprises,  Inc. and
               Quad/Graphics,  Inc.  (incorporated  by reference to Exhibit 10.4
               from our transition period report on Form 10-K for the six months
               ended December 31, 1997, or the Transition Period Form 10-K)

         #b    Amendment to October 22, 1997 Agreement dated as of March 3, 2000
               (incorporated  by reference  to Exhibit  10.1 from our  quarterly
               report on Form 10-Q for the quarter ended March 31, 2000)

         c     Second  Amendment to October 22, 1997 Agreement dated as of March
               2, 2004  (incorporated  by  reference  to  Exhibit  10.1 from our
               annual report on Form 10-K for the year ended  December 31, 2003,
               or the 2003 Form 10-K)

   10.2   Playboy Magazine Distribution Agreement

         a     July 2, 1999 Agreement  between Warner Publisher  Services,  Inc.
               and Playboy  Enterprises,  Inc.  (incorporated  by  reference  to
               Exhibit  10.4  from our  quarterly  report  on Form  10-Q for the
               quarter ended September 30, 1999)

         #b    May 4, 2004 Agreement between Warner Publisher Services, Inc. and
               Playboy Enterprises,  Inc.  (incorporated by reference to Exhibit
               10.1 from the June 30, 2004 Form 10-Q)

         c     Amendment to May 4, 2004 Agreement dated as of December 12, 2005

         d     Amendment to December 12, 2005 Agreement  dated as of January 13,
               2006

         (items (c) and (d)  incorporated  by reference to Exhibits  10.2(c) and
         10.2(d), respectively, from our annual report on Form 10-K for the year
         ended December 31, 2005, or the 2005 Form 10-K)

                                       75



   10.3  Playboy Magazine Subscription Fulfillment Agreement

         a     July 1, 1987 Agreement between Communications Data Services, Inc.
               and Playboy  Enterprises,  Inc.  (incorporated  by  reference  to
               Exhibit 10.12(a) from our annual report on Form 10-K for the year
               ended June 30, 1992, or the 1992 Form 10-K)

         b     Amendment dated as of June 1, 1988 to said Fulfillment  Agreement
               (incorporated  by reference to Exhibit  10.12(b)  from our annual
               report on Form 10-K for the year ended June 30, 1993, or the 1993
               Form 10-K)

         c     Amendment dated as of July 1, 1990 to said Fulfillment  Agreement
               (incorporated  by reference to Exhibit  10.12(c)  from our annual
               report on Form 10-K for the year ended June 30, 1991, or the 1991
               Form 10-K)

         d     Amendment dated as of July 1, 1996 to said Fulfillment  Agreement
               (incorporated  by  reference  to Exhibit  10.5(d) from our annual
               report on Form 10-K for the year ended June 30, 1996, or the 1996
               Form 10-K)

         #e    Amendment dated as of July 7, 1997 to said Fulfillment  Agreement
               (incorporated by reference to Exhibit 10.6(e) from the Transition
               Period Form 10-K)

         #f    Amendment dated as of July 1, 2001 to said Fulfillment  Agreement
               (incorporated  by reference  to Exhibit  10.1 from our  quarterly
               report on Form 10-Q for the quarter ended  September 30, 2001, or
               the September 30, 2001 Form 10-Q)

         #g    Seventh Amendment (related to Subscription Fulfillment Agreement,
               dated July 1, 1987,  as  amended),  dated  March 7, 2006,  by and
               between   Communications   Data   Services,   Inc.   and  Playboy
               Enterprises  International,  Inc.  (incorporated  by reference to
               Exhibit  10.9  from our  quarterly  report  on Form  10-Q for the
               quarter ended March 31, 2006, or the March 31, 2006 Form 10-Q)

   10.4  Transponder Service Agreements

         a     SKYNET Transponder  Service Agreement dated March 1, 2001 between
               Playboy  Entertainment Group, Inc. and Loral Skynet (incorporated
               by reference to Exhibit  10.1 from our  quarterly  report on Form
               10-Q for the quarter ended March 31, 2001)

         b     SKYNET  Transponder  Service  Agreement dated February 8, 1999 by
               and between Califa Entertainment Group, Inc. and Loral Skynet

         c     Transfer of Service  Agreement  dated  February  22, 2002 between
               Califa  Entertainment  Group,  Inc.,  Loral  Skynet and Spice Hot
               Entertainment, Inc.

         d     Amendment One to the Transponder  Service Agreement between Spice
               Hot Entertainment, Inc. and Loral Skynet dated February 28, 2002

         (items (b), (c) and (d) incorporated by reference to Exhibits  10.4(b),
         (c) and (d), respectively,  from our annual report on Form 10-K for the
         year ended December 31, 2001, or the 2001 Form 10-K)

         e     Transponder  Service  Agreement  dated  August 12,  1999  between
               British  Sky  Broadcasting  Limited  and The Home  Video  Channel
               Limited  (incorporated  by reference to Exhibit  10.4(e) from our
               annual report on Form 10-K for the year ended  December 31, 2002,
               or the 2002 Form 10-K)

         f     First Amendment dated as of May 7, 2004 between Playboy and Loral
               Skynet  extending its current term expiration of January 31, 2010
               to January 31, 2013

         g     Intelsat LLC acquired assets of Loral Skynet  effective March 17,
               2004

         (items (f) and (g)  incorporated  by reference to Exhibits  10.4(f) and
         (g),  respectively,  from our  annual  report on Form 10-K for the year
         ended December 31, 2004, or the 2004 Form 10-K)

         h     Transfer  of  Service  Agreement   (related  to  Contract  Number
               T79903021),  dated  as of  October  25,  2004,  among  Spice  Hot
               Entertainment, Inc., Andrita Studios, Inc., and Loral Skynet

         #i    Transfer  of  Service  Agreement   (related  to  Contract  Number
               T70102100),  dated February 4, 2004, among Playboy  Entertainment
               Group, Inc., Andrita Studios, Inc. and Loral Skynet

         j     Amendment No. 1 to Contract Number  T70102100  (IA7-C15) dated as
               of May 7, 2004,  between  Intelsat  USA Sales  Corp.  and Andrita
               Studios, Inc.

         #k    Agreement  Concerning  Skynet  Space  Segment  Service  (Contract
               Number T70309257), dated as of November 20, 2003, between Andrita
               Studios, Inc. and Loral Skynet

         #l    Amendment No. 1 to Contract Number T70309257 (IA7-C9) dated as of
               May 7,  2004,  between  Intelsat  USA  Sales  Corp.  and  Andrita
               Studios, Inc.

                                       76



         #m    Digital Channel Platform  Agreement  (Contract Number GSS0210100)
               dated as of February 4, 2003,  between  Loral  Skynet and Playboy
               Entertainment Group, Inc.

         #n    Amendment No. 1 to Contract Number  GSS0210100  (Digital  Channel
               Platform)  dated as of May 7, 2004,  between  Intelsat  USA Sales
               Corp. and Playboy  Entertainment  Group,  Inc.

         (items (h) through  (n)  incorporated  by  reference  to Exhibits  10.1
         through 10.4.2, respectively, from the March 31, 2006 Form 10-Q)

  #10.5  Omnibus Amendment to Agreements  between Playboy  Entertainment  Group,
         Inc.  Andrita Studios,  Inc. and Intelsat USA Sales Corp.,  dated as of
         December 22, 2005  (incorporated  by reference to Exhibit 10.5 from the
         March 31, 2006 Form 10-Q)

   10.6  Playboy TV UK Limited and UK/BENELUX Limited

         #a    Contract  for a Combined  Compressed  Uplink and  Eurobird  Space
               Segment  Service,  dated  as of May  12,  2003,  between  British
               Telecommunications plc and Playboy TV UK Limited

         b     Contract Amendment Agreement (Number 1) dated as of May 12, 2003,
               between British Telecommunications plc and Playboy TV UK Limited

         #c    Contract  for a  Combined  Compressed  Uplink and  Eurobid  Space
               Segment  Service,  dated  as of May  12,  2004,  between  British
               Telecommunications plc and Playboy TV UK/BENELUX Limited

         #d    Contract Amendment  Agreement (Number 1) dated as of November 30,
               2004,  between  British  Telecommunications  plc and  Playboy  TV
               UK/BENELUX   Limited

         (items (a) through (d)  incorporated  by reference  to Exhibits  10.6.1
         through 10.7.2, respectively, from the March 31, 2006 Form 10-Q)

  #10.7  Playboy TV - Latin America, LLC Agreements

         a     Second Amended and Restated Operating  Agreement for Playboy TV -
               Latin America, LLC, effective as of April 1, 2002, by and between
               Playboy  Entertainment Group, Inc. and Lifford  International Co.
               Ltd. (BVI)

         b     Playboy TV - Latin America  Program Supply and Trademark  License
               Agreement,  dated as of  December  23, 2002 and  effective  as of
               April 1, 2002, by and between Playboy  Entertainment  Group, Inc.
               and  Playboy  TV  -  Latin  America,   LLC

         (items (a) and (b) incorporated by reference to Exhibits 10.1 and 10.2,
         respectively,  from the Current  Report on Form 8-K dated  December 23,
         2002, or the December 23, 2002 Form 8-K, and filed with the  Securities
         Exchange Commission, or SEC, on February 12, 2003)

         @c    Third Amended and Restated  Operating  Agreement for Playboy TV -
               Latin  America,  LLC,  effective as of November 10, 2006,  by and
               between   Playboy   Entertainment   Group,   Inc.   and   Lifford
               International Co. Ltd. (BVI)

         @d    Amended  and  Restated  Program  Supply  and  Trademark   License
               Agreement,  dated  as  of  November  10,  2006,  between  Playboy
               Entertainment Group, Inc. and Playboy TV - Latin America, LLC.

  #10.8  Amended and  Restated  Full-Time  Satellite  and  Terrestrial  Services
         Agreement,  dated as of September 30, 2003,  between  T-Systems Canada,
         Inc. and STV International  B.V.  (incorporated by reference to Exhibit
         10.8 from the March 31, 2006 Form 10-Q)

  #10.9  Agreement dated as of January 1, 2006, between Time/Warner Retail Sales
         & Marketing Inc. (f/k/a Warner  Publisher  Services,  Inc.) and Playboy
         Enterprises,  Inc. (incorporated by reference to Exhibit 10.10 from the
         March 31, 2006 Form 10-Q)

 #10.10  Satellite  Capacity  Lease,  dated  as of August 21, 2006, by and among
         Playboy  Entertainment  Group, Inc., Spice Hot Entertainment,  Inc. and
         Transponder Encryption Services Corporation  (incorporated by reference
         to Exhibit 10.3 from our quarterly  report on Form 10-Q for the quarter
         ended September 30, 2006, or the September 30, 2006 Form 10-Q)

  10.11  Transfer Agreement, dated as of December 23, 2002, by and among Playboy
         Enterprises,   Inc.,   Playboy   Entertainment   Group,  Inc.,  Playboy
         Enterprises International, Inc., Claxson Interactive Group Inc.,

                                       77



         Carlyle  Investments  LLC (in  its  own  right  and as a  successor  in
         interest to Victoria Springs Investments Ltd.), Carlton Investments LLC
         (in its own right and as a successor  in  interest to Victoria  Springs
         Investments Ltd.), Lifford  International Co. Ltd. (BVI) and Playboy TV
         International,  LLC. (incorporated by reference to Exhibit 2.1 from the
         December 23, 2002 Form 8-K, and filed with the SEC on January 7, 2003)

 #10.12  Amended  and Restated  Affiliation and License  Agreement dated May 17,
         2002 between DirecTV, Inc. and Playboy Entertainment Group, Inc., Spice
         Entertainment,  Inc., Spice Hot Entertainment,  Inc. and Spice Platinum
         Entertainment,  Inc. regarding DBS Satellite  Exhibition of Programming
         (incorporated by reference to Exhibit 10.1 from our quarterly report on
         Form 10-Q dated June 30, 2002, or the June 30, 2002 Form 10-Q)

 #10.13  Affiliation  Agreement dated July 8, 2004 between Playboy Entertainment
         Group, Inc., Spice Entertainment,  Inc., Spice Hot Entertainment, Inc.,
         and Time Warner Cable Inc.  (incorporated  by reference to Exhibit 10.1
         from our quarterly report on Form 10-Q dated September 30, 2004, or the
         September 30, 2004 Form 10-Q)

  10.14  Affiliation Agreement between Spice, Inc., and Satellite Services, Inc.

         a     Affiliation  Agreement,  dated  November 1, 1992,  between Spice,
               Inc., and Satellite Services, Inc.

         b     Amendment  No.  1,  dated  September  29,  1994,  to  Affiliation
               Agreement,  dated  November 1, 1992,  between  Spice,  Inc.,  and
               Satellite Services, Inc.

         c     Letter Agreement,  dated July 18, 1997,  amending the Affiliation
               Agreement,  dated  November 1, 1992,  between  Spice,  Inc.,  and
               Satellite Services, Inc.

         d     Letter   Agreement,   dated  December  18,  1997,   amending  the
               Affiliation  Agreement,  dated  November 1, 1992,  between Spice,
               Inc., and Satellite Services, Inc.

         e     Amendment,   effective   September  26,  2005,   to   Affiliation
               Agreement,  dated  November 1, 1992,  between  Spice,  Inc.,  and
               Satellite Services, Inc.

         (items (a) through (e)  incorporated  by reference  to Exhibits  10.1.1
         through 10.1.5,  respectively,  from our quarterly  report on Form 10-Q
         dated September 30, 2005, or the September 30, 2005 Form 10-Q)

  10.15  Affiliation  Agreement between Playboy  Entertainment  Group, Inc., and
         Satellite Services, Inc.

         a     Affiliation  Agreement,  dated February 10, 1993, between Playboy
               Entertainment Group, Inc., and Satellite Services, Inc.

         b     Amendment,   effective   September  26,  2005,   to   Affiliation
               Agreement, dated February 10, 1993, between Playboy Entertainment
               Group, Inc., and Satellite Services, Inc.

         (items (a) and (b)  incorporated  by reference  to Exhibits  10.2.1 and
         10.2.2, respectively, from the September 30, 2005 Form 10-Q)

  10.16  Master Lease Agreement dated December 22, 2003 between The Walden Asset
         Group, LLC and Playboy Entertainment Group, Inc.

         a     Master Lease Agreement

         b     Equipment Schedule No. 1

         c     Acceptance Certificate for Equipment Schedule No. 1

         (items (a) through (c)  incorporated  by reference to Exhibit 10.8 from
         the 2003 Form 10-K)

  10.17  Acknowledgement  of  Assignment  dated  December 22, 2003 among Playboy
         Entertainment  Group,  Inc.,  The Walden Asset  Group,  LLC and General
         Electric Capital Corporation (incorporated by reference to Exhibit 10.9
         from the 2003 Form 10-K)

 #10.18  Corporate Guaranty dated December 22, 2003 executed by General Electric
         Capital Corporation regarding the Master Lease Agreement dated December
         22, 2003 (incorporated by reference to Exhibit 10.10 from the 2003 Form
         10-K)

 #10.19  Fulfillment and Customer  Service  Services  Agreement dated January 2,
         2004  between   Infinity   Resources,   Inc.  and   Playboy.com,   Inc.
         (incorporated  by reference to Exhibit 10.2 from the June 30, 2004 Form
         10-Q)

                                       78



@#10.20  Amended and  Restated  Agreement,  dated  September  16,  2006,  by and
         between Playboy  Entertainment Group, Inc. and Spice Hot Entertainment,
         Inc., and DirecTV, Inc.

  10.21  Amended and Restated Credit Agreement,  effective April 1, 2005, or the
         Credit Agreement,  among PEI Holdings,  Inc., as borrower,  and Bank of
         America,  N.A.,  as Agent and the other lenders from time to time party
         thereto

         a     Credit  Agreement  (incorporated  by reference to Exhibit 10.1 to
               our quarterly report on Form 10-Q dated March 31, 2005)

         b     First  Amendment  to the Credit  Agreement  dated  March 10, 2006
               among PEI Holding,  Inc., as borrower,  Bank of America, N.A., as
               Agent,  and the other  Lenders  Party  thereto  (incorporated  by
               reference to Exhibit  10.15(b)  from the 2005 Form 10-K)

         c     Master Corporate Guaranty, dated March 11, 2003

         d     Security  Agreement,  dated as of March  11,  2003,  between  PEI
               Holdings,  Inc.  and Bank of  America,  N.A.,  as Agent under the
               Credit Agreement

         e     Security  Agreement,  dated as of March 11, 2003,  among  Playboy
               Enterprises,  Inc. and each of the domestic  subsidiaries  of PEI
               Holdings,  Inc. set forth on the signature pages thereto and Bank
               of America, N.A., as Agent under the Credit Agreement

         f     Pledge  Agreement,  dated  as of  March  11,  2003,  between  PEI
               Holdings,  Inc.  and Bank of  America,  N.A.,  as  agent  for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

         g     Pledge Agreement, dated as of March 11, 2003, among Chelsea Court
               Holdings  LLC, as the limited  partner in  1945/1947  Cedar River
               C.V.,  Candlelight  Management  LLC,  as the  general  partner in
               1945/1947  Cedar River C.V., and Bank of America,  N.A., as agent
               for the various financial  institutions from time to time parties
               to the Credit Agreement

         h     Pledge  Agreement,  dated as of March 11, 2003,  between Claridge
               Organization  LLC and Bank of  America,  N.A.,  as agent  for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

         i     Pledge  Agreement,  dated as of March 11, 2003,  between  Playboy
               Clubs International, Inc. and Bank of America, N.A., as agent for
               the various  financial  institutions from time to time parties to
               the Credit Agreement

         j     Pledge  Agreement,  dated  as of  March  11,  2003,  between  CPV
               Productions,  Inc.  and Bank of America,  N.A.,  as agent for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

         k     Pledge  Agreement,  dated as of March 11, 2003,  between  Playboy
               Entertainment Group, Inc. and Bank of America, N.A., as agent for
               the various  financial  institutions from time to time parties to
               the Credit Agreement

         l     Pledge  Agreement,  dated as of March 11, 2003,  between  Playboy
               Gaming  International,  Ltd. and Bank of America,  N.A., as agent
               for the various financial  institutions from time to time parties
               to the Credit Agreement

         m     Pledge  Agreement,  dated as of March 11, 2003,  between  Playboy
               Entertainment Group, Inc. and Bank of America, N.A., as agent for
               the various  financial  institutions from time to time parties to
               the Credit Agreement

         n     Pledge  Agreement,  dated as of March 11, 2003,  between  Playboy
               Enterprises,  Inc.  and Bank of America,  N.A.,  as agent for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

         o     Pledge  Agreement,  dated as of March 11, 2003,  between  Playboy
               Enterprises  International,  Inc. and Bank of America,  N.A.,  as
               agent for the various  financial  institutions  from time to time
               parties to the Credit Agreement

         p     Pledge  Agreement,  dated as of March 11,  2003,  between  Planet
               Playboy, Inc. and Bank of America, N.A., as agent for the various
               financial  institutions  from time to time  parties to the Credit
               Agreement

         q     Pledge  Agreement,  dated as of March  11,  2003,  between  Spice
               Entertainment,  Inc. and Bank of America,  N.A., as agent for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

                                       79



         r     Pledge Agreement,  dated as of March 11, 2003, between Playboy TV
               International,  LLC and Bank of America,  N.A.,  as agent for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

         s     Pledge Agreement,  dated as of March 11, 2003, between Playboy TV
               International,  LLC and Bank of America,  N.A.,  as agent for the
               various  financial  institutions from time to time parties to the
               Credit Agreement

         t     Trademark  Security  Agreement,  dated as of March 11,  2003,  by
               AdulTVision Communications,  Inc., Alta Loma Entertainment, Inc.,
               Lifestyle Brands, Ltd., Playboy  Entertainment Group, Inc., Spice
               Entertainment,  Inc., Playboy Enterprises International, Inc. and
               Spice Hot Entertainment,  Inc. in favor of Bank of America, N.A.,
               as Agent under the Credit Agreement

         u     Copyright Security Agreement, dated March 11, 2003, by After Dark
               Video,   Inc.,   Alta   Loma   Distribution,   Inc.,   Alta  Loma
               Entertainment,    Inc.,   Impulse   Productions,   Inc.,   Indigo
               Entertainment,  Inc., MH Pictures,  Inc.,  Mystique Films,  Inc.,
               Playboy Entertainment Group, Inc., Precious Films, Inc. and Women
               Productions,  Inc.  in favor of Bank of America,  N.A.,  as Agent
               under the Credit Agreement

         v     Lease Subordination Agreement, dated as of March 11, 2003, by and
               among Hugh M. Hefner, Playboy Enterprises International, Inc. and
               Bank of America, N.A., as Agent for various lenders

         w     Deed of Trust with  Assignment of Rents,  Security  Agreement and
               Fixture Filing,  dated as of March 11, 2003, made and executed by
               Playboy  Enterprises  International,  Inc.  in favor of  Fidelity
               National  Title  Insurance  Company  for the  benefit  of Bank of
               America, N.A., as Agent for Lenders under the Credit Agreement

         (items (c) through (w)  incorporated  by reference to Exhibits  10.9(b)
         through (u), respectively, from the 2002 Form 10-K)

         x     Pledge   Amendment,   dated  July  22,  2003,   between   Playboy
               Entertainment Group, Inc. and Bank of America, N.A., as agent for
               the various  financial  institutions from time to time parties to
               the  Credit  Agreement  (incorporated  by  reference  to  Exhibit
               10.9(i)-1 from our May 19, 2003 Form S-4)

         y     First Amendment,  dated September 15, 2004, to Deed of Trust With
               Assignment of Rents, Security Agreement and Fixture Filing, dated
               as  of  March  11,  2003,  made  and  executed   between  Playboy
               Enterprises  International,  Inc. and Bank of America,  N.A.,  as
               Agent  (incorporated  by  reference  to  Exhibit  10.4  from  the
               September 30, 2004 Form 10-Q)

         z     Second  Amendment,  dated as of April  27,  2006,  to the  Credit
               Agreement, or the Second Amendment

         aa    Reaffirmation  of Guaranty,  dated as of April 27,  2006,  to the
               Credit  Agreement,  by each of the  Guarantors,  pursuant  to the
               Second Amendment

         bb    Third  Amendment,  dated  as of  May  15,  2006,  to  the  Credit
               Agreement

         cc    Pledge  Amendment,  dated  as  of  May  15,  2006,  from  Playboy
               Enterprises International, Inc.

         dd    Pledge  Amendment,  dated  as  of  May  15,  2006,  from  Playboy
               Entertainment Group, Inc.

         ee    Joinder to the  Master  Corporate  Guaranty,  dated as of May 15,
               2006, by Playboy.com,  Inc.,  Playboy.com  Internet Gaming, Inc.,
               Playboy.com Racing,  Inc.,  SpiceTV.com,  Inc., and CJI Holdings,
               Inc., and accepted by Bank of America, N.A., as agent for Lenders

         ff    Joinder  to  Security  Agreement,  dated as of May 15,  2006,  by
               Playboy.com, Inc., Playboy.com Internet Gaming, Inc., Playboy.com
               Racing,  Inc.,  SpiceTV.com,  Inc. and CJI  Holdings,  Inc.,  and
               accepted by Bank of America, N.A., as agent for the Lenders

         gg    Pledge Agreement,  dated as of May 15, 2006, between Playboy.com,
               Inc. and Bank of America, N.A., as agent for the Lenders

         hh    Pledge Agreement,  dated as of May 15, 2006, between  Playboy.com
               Internet Gaming Inc. and Bank of America,  N.A., as agent for the
               Lenders

         ii    Trademark  Security  Agreement,  dated  as of May  15,  2006,  by
               Playboy.com, Inc. in favor of Bank of America, N.A., as agent for
               the Lenders

         jj    Copyright  Security  Agreement,  dated  as of May  15,  2006,  by
               Playboy.com, Inc. in favor of Bank of America, N.A., as agent for
               the Lenders

                                       80



         (items (z) through (jj)  incorporated  by reference to Exhibits  10.1.1
         through 10.2.9,  respectively,  from our quarterly  report on Form 10-Q
         for the quarter ended June 30, 2006, or the June 30, 2006 Form 10-Q)

         kk    Fourth  Amendment,  dated  as of July  21,  2006,  to the  Credit
               Agreement, or the Fourth Amendment

         ll    Reaffirmation of Guaranty,  dated as of July 21, 2006, by each of
               the Guarantors, pursuant to the Fourth Amendment

         mm    Fifth  Amendment,  dated as of September  28, 2006, to the Credit
               Agreement, or the Fifth Amendment

         nn    Reaffirmation  of Guaranty,  dated as of September  28, 2006,  by
               each of the Guarantors, pursuant to the Fifth Amendment

         oo    Joinder and Amendment No. 1 to Master Corporate  Guaranty,  dated
               as of September 28, 2006, by Playboy  Enterprises,  Inc., Playboy
               Enterprises  International,  Inc., Spice Hot Entertainment,  Inc.
               and Spice Platinum  Entertainment,  Inc., and accepted by Bank of
               America, N.A., as agent for the Lenders.

         (items (kk) through (oo)  incorporated  by reference to Exhibits 10.1.1
         through 10.2.3, respectively, from the September 30, 2006 Form 10-Q)

  10.22  Exchange  Agreement,  dated as of March 11, 2003, among Hugh M. Hefner,
         Playboy.com,  Inc., PEI Holdings,  Inc. and Playboy  Enterprises,  Inc.
         (incorporated by reference to Exhibit 4.2 from the 2002 Form 10-K)

  10.23  Playboy  Mansion  West Lease  Agreement,  as amended,  between  Playboy
         Enterprises, Inc. and Hugh M. Hefner

         a     Letter of Interpretation of Lease

         b     Agreement of Lease

         (items (a) and (b)  incorporated  by reference to Exhibits  10.3(a) and
         (b), respectively, from the 1991 Form 10-K)

         c     Amendment  to  Lease  Agreement  dated  as of  January  12,  1998
               (incorporated  by reference  to Exhibit  10.2 from our  quarterly
               report on Form 10-Q for the quarter  ended March 31, 1998, or the
               March 31, 1998 Form 10-Q)

         d     Lease Subordination Agreement, dated as of March 11, 2003, by and
               among Hugh M. Hefner, Playboy Enterprises International, Inc. and
               Bank of America,  N.A., as Agent for various lenders (see Exhibit
               10.21(v))

         (item (d)  incorporated  by reference to Exhibit  10.9(t) from the 2002
         Form 10-K)

  10.24  Los Angeles Office Lease Documents

         a     Agreement of Lease dated April 23, 2002 between Los Angeles Media
               Tech Center, LLC and Playboy Enterprises,  Inc.  (incorporated by
               reference to Exhibit 10.4 from the June 30, 2002 Form 10-Q)

         b     First  Amendment  to April 23,  2002 Lease  dated  June 28,  2002
               (incorporated  by reference  to Exhibit  10.4 from our  quarterly
               report on Form 10-Q for the quarter ended  September 30, 2002, or
               the September 30, 2002 Form 10-Q)

         c     Second Amendment to April 23, 2002 Lease dated September 23, 2004
               (incorporated by reference to Exhibit 10.2 from the September 30,
               2004 Form 10-Q)

  10.25  Chicago Office Lease Documents

         a     Office  Lease  dated  April  7,  1988  by  and  between   Playboy
               Enterprises,  Inc.  and LaSalle  National  Bank as Trustee  under
               Trust No. 112912  (incorporated  by reference to Exhibit  10.7(a)
               from the 1993 Form 10-K)

         b     First  Amendment  to April 7, 1988 Lease  dated  October 26, 1989
               (incorporated  by reference to Exhibit  10.15(b)  from our annual
               report on Form 10-K for the year ended June 30, 1995, or the 1995
               Form 10-K)

         c     Second  Amendment  to April 7,  1988  Lease  dated  June 1,  1992
               (incorporated  by reference  to Exhibit  10.1 from our  quarterly
               report on Form 10-Q for the quarter ended December 31, 1992)

                                       81



         d     Third  Amendment  to April 7, 1988 Lease  dated  August 30,  1993
               (incorporated by reference to Exhibit 10.15(d) from the 1995 Form
               10-K)

         e     Fourth  Amendment  to April 7, 1988  Lease  dated  August 6, 1996
               (incorporated by reference to Exhibit 10.20(e) from the 1996 Form
               10-K)

         f     Fifth  Amendment  to April 7, 1988  Lease  dated  March 19,  1998
               (incorporated  by  reference  to Exhibit  10.3 from the March 31,
               1998 Form 10-Q)

         g     Sixth  Amendment  to April 7, 1988  Lease  effective  May 1, 2006
               (incorporated  by reference to Exhibit  10.9.1 from the September
               30, 2006 Form 10-Q)

  10.26  New York Office Lease Documents

         a     Agreement  of  Lease  dated  August  11,  1992  between   Playboy
               Enterprises,  Inc. and Lexington  Building Co.  (incorporated  by
               reference to Exhibit 10.9(b) from the 1992 Form 10-K)

         b     Second  Amendment  to August 11,  1992 Lease  dated June 28, 2004
               (incorporated by reference to Exhibit 10.4 from the June 30, 2004
               Form 10-Q)

  10.27  Los Angeles Studio Facility Lease Documents

         a     Agreement  of Lease dated  September  20, 2001  between  Kingston
               Andrita LLC and Playboy  Entertainment Group, Inc.  (incorporated
               by reference to Exhibit  10.3(a) from the September 30, 2001 Form
               10-Q)

         b     First  Amendment to  September  20, 2001 Lease dated May 15, 2002
               (incorporated by reference to Exhibit 10.3 from the June 30, 2002
               Form 10-Q)

         c     Second  Amendment to September 20, 2001 Lease dated July 23, 2002
               (incorporated by reference to Exhibit 10.6 from the September 30,
               2002 Form 10-Q)

         d     Third  Amendment  to September  20, 2001 Lease dated  October 31,
               2002

         e     Fourth  Amendment to September  20, 2001 Lease dated  December 2,
               2002

         f     Fifth  Amendment to September  20, 2001 Lease dated  December 31,
               2002

         g     Sixth  Amendment  to September  20, 2001 Lease dated  January 31,
               2003

         (items (d) through (g)  incorporated by reference to Exhibits  10.17(d)
         through (g), respectively, from the 2002 Form 10-K)

         h     Guaranty dated September 20, 2001 by Playboy Entertainment Group,
               Inc. in favor of Kingston Andrita LLC  (incorporated by reference
               to Exhibit 10.3(c) from the September 30, 2001 Form 10-Q)

         i     Seventh Amendment to September 20, 2001 Lease dated July 23, 2003
               (incorporated  by reference  to Exhibit  10.1 from our  quarterly
               report on Form 10-Q dated September 30, 2003)

  10.28  Rocklin Studio Facility Lease Documents

         a     Agreement of Lease dated  September  21, 2005  between  Joseph H.
               Lackey and ICS Entertainment,  Inc. (incorporated by reference to
               Exhibit 10.22(a) from the 2005 Form 10-K)

 *10.29  Selected Company Remunerative Plans

         a     Executive Protection Program dated March 1, 1990 (incorporated by
               reference to Exhibit 10.18(c) from the 1995 Form 10-K)

         b     Amended and Restated  Deferred  Compensation  Plan for  Employees
               effective January 1, 1998

         c     Amended  and  Restated  Deferred  Compensation  Plan for Board of
               Directors effective January 1, 1998

         (items (b) and (c)  incorporated  by reference to Exhibits  10.2(a) and
         (b),  respectively,  from our  quarterly  report  on Form  10-Q for the
         quarter ended June 30, 1998)

         d     Amended  and  Restated   Playboy   Enterprises,   Inc.  Board  of
               Directors' Deferred Compensation Plan, effective January 1, 2005

         e     Amended  and  Restated   Playboy   Enterprises,   Inc.   Deferred
               Compensation Plan, effective January 1, 2005

         f     Fourth  Amendment,  dated as of August 30,  2006,  to the Playboy
               Enterprises,  Inc. Employee  Investment  Savings Plan (as amended
               and restated January 1, 1997)

         (items (d) through  (f)  incorporated  by  reference  to Exhibits  10.4
         through 10.6, respectively, from the September 30, 2006 Form 10-Q)

                                       82



 *10.30  1991 Directors' Plan

         a     Playboy Enterprises, Inc. 1991 NonQualified Stock Option Plan for
               NonEmployee Directors, as amended

         b     Playboy   Enterprises,   Inc.  1991  NonQualified   Stock  Option
               Agreement for NonEmployee Directors

         (items (a) and (b)  incorporated by reference to Exhibits  10.4(rr) and
         (nn), respectively, from the 1991 Form 10-K)

         c     Playboy Enterprises, Inc. 1991 NonQualified Stock Option Plan for
               NonEmployee  Directors,  as amended (incorporated by reference to
               Exhibit 10.23(c) from the 2004 Form 10-K)

 *10.31  1995 Stock Incentive Plan

         a     Second Amended and Restated Playboy Enterprises,  Inc. 1995 Stock
               Incentive  Plan  (incorporated  by reference to Exhibit  10.25(a)
               from the 2003 Form 10-K)

         b     Form of  NonQualified  Stock Option  Agreement  for  NonQualified
               Stock Options which may be granted under the Plan

         c     Form of Incentive  Stock Option  Agreement  for  Incentive  Stock
               Options which may be granted under the Plan

         d     Form of Restricted  Stock  Agreement for Restricted  Stock issued
               under the Plan

         (items (b), (c) and (d)  incorporated by reference to Exhibits 4.3, 4.4
         and 4.5, respectively,  from our Registration Statement No. 33-58145 on
         Form S-8 dated March 20, 1995)

         e     Form of Section  162(m)  Restricted  Stock  Agreement for Section
               162(m)  Restricted  Stock issued under the Plan  (incorporated by
               reference to Exhibit 10.1(e) from the 1997 Form 10-K)

         f     Amendment to the Second Amended and Restated Playboy Enterprises,
               Inc.  1995 Stock  Incentive  Plan  (incorporated  by reference to
               Exhibit 10.24(f) from the 2004 Form 10-K)

         g     Amendment to the Second Amended and Restated Playboy Enterprises,
               Inc.  1995  Stock  Incentive  Plan,  effective  August  30,  2006
               (incorporated by reference to Exhibit 10.7 from the September 30,
               2006 Form 10-Q)

         @h    Amendment to the Second Amended and Restated Playboy Enterprises,
               Inc. 1995 Stock Incentive Plan, effective November 29, 2006

 *10.32  1997 Directors' Plan

         a     Amended and Restated 1997 Equity Plan for  NonEmployee  Directors
               of  Playboy  Enterprises,  Inc.  (incorporated  by  reference  to
               Exhibit 10.6(a) from the 2003 Form 10-K)

         b     Form of Restricted  Stock  Agreement for Restricted  Stock issued
               under the Plan (incorporated by reference to Exhibit 10.1(b) from
               our quarterly report on Form 10-Q for the quarter ended September
               30, 1997)

         c     Amendment  to the  Amended  and  Restated  1997  Equity  Plan for
               Non-Employee Directors of Playboy Enterprises, Inc. (incorporated
               by reference to Exhibit 10.25(c) from the 2004 Form 10-K)

         @d    Amendment  to the  Amended  and  Restated  1997  Equity  Plan for
               Non-Employee  Directors of Playboy  Enterprises,  Inc., effective
               November 29, 2006

 *10.33  Form of Nonqualified Option Agreement between Playboy Enterprises, Inc.
         and each of Dennis S.  Bookshester and Sol Rosenthal  (incorporated  by
         reference to Exhibit 4.4 from our Registration  Statement No. 333-30185
         on Form S-8 dated June 27, 1997)

 *10.34  Employee Stock Purchase Plan

         a     Playboy  Enterprises,  Inc.  Employee  Stock  Purchase  Plan,  as
               amended and restated  (incorporated  by reference to Exhibit 10.2
               from our  quarterly  report  on Form 10-Q for the  quarter  ended
               March 31, 1997)

         b     Amendment to Playboy  Enterprises,  Inc.  Employee Stock Purchase
               Plan,  as amended and  restated  (incorporated  by  reference  to
               Exhibit 10.4 from our June 30, 1999 Form 10-Q)

         c     Playboy  Enterprises,  Inc.  Employee  Stock  Purchase  Plan,  as
               amended and  restated  through  April 25, 2006  (incorporated  by
               reference to Exhibit 10.3 from the June 30, 2006 Form 10-Q)

         @d    Amendment  to  the  Playboy  Enterprises,   Inc.  Employee  Stock
               Purchase Plan, effective November 29, 2006

                                       83


 *10.35  Selected Employment, Termination and Other Agreements

         a     Form of Severance  Agreement by and between Playboy  Enterprises,
               Inc. and each of Linda Havard,  Christie Hefner, Martha Lindeman,
               Richard Rosenzweig, Howard Shapiro and Alex Vaickus (incorporated
               by reference to Exhibit 10.23(a) from the 2001 Form 10-K)

         b     Memorandum dated May 21, 2002 regarding  severance  agreement for
               Linda Havard  (incorporated by reference to Exhibit 10.6 from the
               June 30, 2002 Form 10-Q)

         c     Employment  Agreement  dated as of September  15,  2006,  between
               Playboy Enterprises, Inc. and Robert Meyers

         d     Severance  Agreement  dated as of  September  18,  2006,  between
               Playboy Enterprises, Inc. and Robert Meyers

         (items (c) and (d) are incorporated by reference to Exhibits 10.8.1 and
         10.8.2, respectively, from the September 30, 2006 Form 10-Q)

    @21  Subsidiaries

    @23  Consent of Ernst & Young LLP

  @31.1  Certification of Chief Executive Officer pursuant to Section 302 of the
         Sarbanes-Oxley Act of 2002

  @31.2  Certification of Chief Financial Officer pursuant to Section 302 of the
         Sarbanes-Oxley Act of 2002

    @32  Certification  pursuant to 18 U.S.C.  Section 1350, as adopted pursuant
         to Section 906 of the Sarbanes-Oxley Act of 2002

- ----------
*     Indicates management compensation plan

#     Certain  information  omitted  pursuant  to  a  request  for  confidential
      treatment filed separately with and granted by the SEC

@     Filed herewith

                                       84



                                   SIGNATURES

      Pursuant  to the  requirements  of Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                         PLAYBOY ENTERPRISES, INC.

March 16, 2007                              By /s/Linda Havard
                                               ------------------------
                                            Linda G. Havard
                                            Executive Vice President,
                                            Finance and Operations,
                                            and Chief Financial Officer
                                            (Authorized Officer)

      Pursuant to the requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the dates indicated.

/s/Christie Hefner                                                March 16, 2007
- ----------------------------------------------
Christie Hefner
Chairman of the Board,
Chief Executive Officer and Director
(Principal Executive Officer)

/s/Richard S. Rosenzweig                                          March 16, 2007
- ----------------------------------------------
Richard S. Rosenzweig
Executive Vice President and Director

/s/Dennis S. Bookshester                                          March 16, 2007
- ----------------------------------------------
Dennis S. Bookshester
Director

/s/David I. Chemerow                                              March 16, 2007
- ----------------------------------------------
David I. Chemerow
Director

/s/Donald G. Drapkin                                              March 16, 2007
- ----------------------------------------------
Donald G. Drapkin
Director

/s/Charles Hirschhorn                                             March 16, 2007
- ----------------------------------------------
Charles Hirschhorn
Director

/s/Jerome H. Kern                                                 March 16, 2007
- ----------------------------------------------
Jerome H. Kern
Director

/s/Russell I. Pillar                                              March 16, 2007
- ----------------------------------------------
Russell I. Pillar
Director

/s/Sol Rosenthal                                                  March 16, 2007
- ----------------------------------------------
Sol Rosenthal
Director

/s/Linda Havard                                                   March 16, 2007
- ---------------------------------------------
Linda G. Havard
Executive Vice President,
Finance and Operations,
and Chief Financial Officer
(Principal Financial and
Accounting Officer)

                                       85