Exhibit 10.1

                                  CARMAX, INC.
                            2002 STOCK INCENTIVE PLAN
                   (AS AMENDED AND RESTATED NOVEMBER 1, 2004)


1.       Purpose. The purpose of this CarMax, Inc. 2002 Stock Incentive Plan
(the "Plan") is to further the long term stability and financial success of
CarMax, Inc. (the "Company") by attracting and retaining key employees of the
Company through the use of stock incentives. It is believed that ownership of
Company Stock will stimulate the efforts of those employees upon whose judgment
and interest the Company is and will be largely dependent for the successful
conduct of its business. It is also believed that Incentive Awards granted to
employees under this Plan will strengthen their desire to remain with the
Company and will further the identification of those employees' interests with
those of the Company's shareholders.

2.       Definitions. As used in the Plan, the following terms have the meanings
indicated:

         (a)      "Act" means the Securities Exchange Act of 1934, as amended.

         (b)      "Applicable Withholding Taxes" means the minimum aggregate
                  amount of federal, state and local income and payroll taxes
                  that the Company is required by applicable law to withhold in
                  connection with any Incentive Award.

         (c)      "Board" means the Board of Directors of the Company.

         (d)      "Change of Control" means the occurrence of either of the
                  following  events:  (i) a third person, including a "group"
                  as defined in section 13(d)(3) of the Act,  becomes,  or
                  obtains the right to become, the beneficial owner of Company
                  securities  having 20% or more of the combined  voting power
                  of the then  outstanding securities  of the Company  that may
                  be cast for the  election of directors  to the Board of the
                  Company  (other than as a result of an issuance of securities
                  initiated by the Company in the ordinary course of business);
                  or (ii) as the result of, or in connection with, any cash
                  tender or exchange offer, merger or other business
                  combination, sale of assets or contested election,  or any
                  combination of the foregoing  transactions,  the persons
                  who were directors of the Company before such  transactions
                  shall cease to constitute a majority of the Board or of the
                  board of directors of any successor to the Company.

         (e)      "Code" means the Internal Revenue Code of 1986, as amended. A
                  reference to any provision of the Code shall include reference
                  to any successor or replacement provision of the Code.
         (f)      "Committee" means the committee appointed by the Board as
                  described under Section 14.

         (g)      "Company" means CarMax, Inc., a Virginia corporation.



         (h)      "Company Stock" means the common stock of the Company. In the
                  event of a change in the capital structure of the Company, the
                  shares resulting from such a change shall be deemed to be
                  Company Stock within the meaning of the Plan.

         (i)      "Date of Grant" means the date on which an Incentive Award is
                  granted by the Committee.

         (j)      "Disability" or "Disabled" means, as to an Incentive Stock
                  Option, a Disability within the meaning of Code section
                  22(e)(3). As to all other forms of Incentive Awards, the
                  Committee shall determine whether a Disability exists and such
                  determination shall be conclusive.

         (k)      "Fair Market Value" means, for any given date, the fair market
                  value of the Company Stock as of such date, as determined by
                  the Committee based on the then prevailing prices of the
                  Company Stock on the exchange on which it generally has the
                  greatest trading volume.

         (l)      "Incentive Award" means, collectively, the award of an Option,
                  Stock Appreciation Right, or Restricted Stock under the Plan.

         (m)      "Incentive Stock Option" means an Option intended to meet the
                  requirements of, and qualify for favorable federal income tax
                  treatment under, Code section 422.

         (n)      "Mature Shares" means shares of Company Stock for which the
                  holder thereof has good title, free and clear of all liens and
                  encumbrances and which such holder either (i) has held for at
                  least six (6) months or (ii) has purchased on the open market.

         (o)      "Nonstatutory Stock Option" means an Option that does not meet
                  the requirements of Code section 422 or, even if meeting the
                  requirements of Code section 422, is not intended to be an
                  Incentive Stock Option and is so designated.

         (p)      "Option" means a right to purchase Company Stock granted under
                  Section 7 of the Plan, at a price determined in accordance
                  with the Plan.

         (q)      "Parent" means, with respect to any corporation, a parent of
                  that corporation within the meaning of Code section 424(e).

         (r)      "Participant" means any employee who receives an Incentive
                  Award under the Plan.

         (s)      "Reload Feature" means a feature of an Option described in a
                  Participant's stock option agreement that authorizes the
                  automatic grant of a Reload Option in accordance with the
                  provisions of Section 9(e).

         (t)      "Reload Option" means an Option automatically granted to a
                  Participant equal to the number of shares of Mature Shares



                  delivered by the Participant in payment of the exercise price
                  of an Option having a Reload Feature.

         (u)      "Restricted Stock" means Company Stock awarded upon the terms
                  and subject to the restrictions set forth in Section 6.

         (v)      "Restricted Stock Award" means an award of Restricted Stock
                  granted under the Plan.

         (w)      "Rule 16b-3" means Rule 16b-3 adopted pursuant to section
                  16(b) of the Act. A reference in the Plan to Rule 16b-3 shall
                  include a reference to any corresponding rule (or number
                  redesignation) of any amendments to Rule 16b-3 adopted after
                  the effective date of the Plan's adoption.

         (x)      "Stock Appreciation Right" means a right to receive amounts
                  from the Company awarded upon the terms and subject to the
                  restrictions set forth in Section 8.

         (y)      "Subsidiary"  means any business  entity  (including,  but not
                  limited to, a  corporation, partnership or limited  liability
                  company) of which a company  directly or indirectly  owns one
                  hundred percent (100%) of the voting  interests of the entity
                  unless the  Committee  determines  that the entity should not
                  be  considered  a  Subsidiary  for purposes of the Plan. If a
                  company owns less than one hundred percent (100%) of the
                  voting interests of the entity, the entity will be considered
                  a Subsidiary  for purposes of the Plan only if the  Committee
                  determines that the entity should be so considered. For
                  purposes of Incentive  Stock  Options,  Subsidiary  shall be
                  limited to a subsidiary within the meaning of Code section
                  424(f).

         (z)      "10% Shareholder" means a person who owns, directly or
                  indirectly, stock possessing more than 10% of the total
                  combined voting power of all classes of stock of the Company
                  or any Parent or Subsidiary of the Company. Indirect ownership
                  of stock shall be determined in accordance with Code section
                  424(d).

3.       General. Incentive Awards may be granted under the Plan in the form of
Options, Stock Appreciation Rights, and Restricted Stock. Options granted under
the Plan may be Incentive Stock Options or Nonstatutory Stock Options. The
provisions of the Plan referring to Rule 16b-3 shall apply only to Participants
who are subject to section 16 of the Act.

4.       Stock. Subject to Section 13 of the Plan, there shall be reserved for
issuance under the Plan an aggregate of 10,000,000 shares of Company Stock,
which shall be authorized, but unissued shares. Subject to Section 13 of the
Plan, no more than 1,500,000 shares of Company Stock may be allocated to the
Incentive Awards that are granted to any one Participant during any single
calendar year. Shares of Company Stock that have not been issued under the Plan
and that are allocable to Incentive Awards or portions thereof that expire or
otherwise terminate unexercised may again be subjected to an Incentive Award
under the Plan. Similarly, if any shares of Restricted Stock issued pursuant to
the Plan are reacquired by the Company as a result of a forfeiture of such


shares pursuant to the Plan, such shares may again be subjected to an Incentive
Award under the Plan. For purposes of determining the number of shares of
Company Stock that are available for Incentive Awards under the Plan, such
number shall include the number of shares of Company Stock under an Incentive
Award surrendered by a Participant or retained by the Company in payment of
Applicable Withholding Taxes.

5.       Eligibility.

         (a)      All present and future employees of the Company (or any Parent
                  or Subsidiary of the Company, whether now existing or
                  hereafter created or acquired) shall be eligible to receive
                  Incentive Awards under the Plan. The Committee shall have the
                  power and complete discretion, as provided in Section 14, to
                  select which employees shall receive Incentive Awards and to
                  determine for each such Participant the terms and conditions,
                  the nature of the award and the number of shares to be
                  allocated to each Participant as part of each Incentive Award.

         (b)      The grant of an Incentive Award shall not obligate the Company
                  or any Parent or Subsidiary of the Company to pay a
                  Participant any particular amount of remuneration, to continue
                  the employment of the Participant after the grant or to make
                  further grants to the Participant at any time thereafter.

6.       Restricted Stock Awards.

         (a)      Whenever the Committee deems it appropriate to grant a
                  Restricted Stock Award, notice shall be given to the
                  Participant stating the number of shares of Restricted Stock
                  for which the Restricted Stock Award is granted and the terms
                  and conditions to which the Restricted Stock Award is subject.
                  This notice may be given in writing or in electronic form and
                  shall be the award agreement between the Company and the
                  Participant. A Restricted Stock Award may be made by the
                  Committee in its discretion without cash consideration.

         (b)      Restricted Stock issued pursuant to the Plan shall be subject
                  to the following restrictions:

                  (i)      None of such shares may be sold, assigned,
                           transferred, pledged, hypothecated, or otherwise
                           encumbered or disposed of until the restrictions on
                           such shares shall have lapsed or shall have been
                           removed pursuant to paragraph (d) or (e) below.

                  (ii)     The restrictions on such shares must remain in effect
                           and may not lapse for a period of three years
                           beginning on the Date of Grant, except as provided
                           under paragraph (d) or (e) in the case of Disability,
                           retirement, death or a Change in Control.

                  (iii)    If a Participant ceases to be employed by the Company
                           or a Parent or Subsidiary of the Company, the
                           Participant shall forfeit to the Company any shares


                           of Restricted Stock, the restrictions on which shall
                           not have lapsed or shall not have been removed
                           pursuant to paragraph (d) or (e) below, on the date
                           such Participant shall cease to be so employed.

                  (iv)     The Committee may establish such other restrictions
                           on such shares that the Committee deems appropriate,
                           including, without limitation, events of forfeiture.

         (c)      Upon the  acceptance  by a  Participant of a Restricted Stock
                  Award,  such  Participant shall, subject  to the restrictions
                  set  forth  in  paragraph  (b)  above,  have all the  rights
                  of a shareholder  with respect to the shares of  Restricted
                  Stock  subject to such  Restricted  Stock Award,  including,
                  but not limited to, the right to vote such shares of
                  Restricted Stock and the right to receive all dividends and
                  other  distributions paid thereon.  Certificates  representing
                  Restricted  Stock shall bear a legend  referring  to the
                  restrictions  set forth in the Plan and the   Participant's
                  award  agreement.  If shares of Restricted  Stock are  issued
                  without certificates,  notice  of the  restrictions set forth
                  in the Plan and the  Participant's  Award Agreement must be
                  given to the shareholder in the manner required by law.

         (d)      The Committee shall establish as to each Restricted Stock
                  Award the terms and conditions upon which the restrictions set
                  forth in paragraph (b) above shall lapse. Such terms and
                  conditions may include, without limitation, the lapsing of
                  such restrictions as a result of the Disability, death or
                  retirement of the Participant or the occurrence of a Change of
                  Control.

         (e)      Notwithstanding the forfeiture provisions of paragraph
                  (b)(iii) above, the Committee may at any time, in its sole
                  discretion, accelerate the time at which any or all
                  restrictions will lapse or remove any and all such
                  restrictions.

         (f)      Each  Participant  shall  agree at the time  his  Restricted
                  Stock  Award is  granted, and as a condition thereof,  to pay
                  to the  Company  or make  arrangements  satisfactory  to the
                  Company regarding  the payment to the Company of,  Applicable
                  Withholding  Taxes.  Until such amount has been paid or
                  arrangements  satisfactory  to the Company  have been made,
                  no stock  certificates free of a legend  reflecting  the
                  restrictions set forth in paragraph (b) above shall be issued
                  to such  Participant.  If Restricted Stock is being issued to
                  a Participant  without the use of a stock  certificate,  the
                  restrictions set forth in paragraph (b) shall be communicated
                  to the shareholder  in the manner  required by law. As an
                  alternative  to making a cash  payment to the Company to
                  satisfy Applicable  Withholding  Taxes, if the grant so
                  provides,  or the Committee by separate  action so permits,
                  the Participant may elect to (i) deliver Mature Shares or
                  (ii) have the Company  retain that number of shares of Company
                  Stock that would satisfy all or a specified portion  of  the
                  Applicable  Withholding  Taxes.  Any  such  election  shall
                  be  made  only  in accordance  with  procedures  established
                  by  the  Committee.  The  Committee  has  the  express
                  authority to change any election procedure it establishes at
                  any time.


7.       Stock Options.

         (a)      Whenever the Committee deems it appropriate to grant Options,
                  notice shall be given to the Participant stating the number of
                  shares for which Options are granted, the Option price per
                  share, whether the Options are Incentive Stock Options or
                  Nonstatutory Stock Options, the extent, if any, to which Stock
                  Appreciation Rights are granted, and the conditions to which
                  the grant and exercise of the Options are subject. This notice
                  may be given in writing or in electronic form and shall be the
                  stock option agreement between the Company and the
                  Participant.

         (b)      The exercise price of shares of Company Stock covered by an
                  Incentive Stock Option shall be not less than 100% of the Fair
                  Market Value of such shares on the Date of Grant; provided
                  that if an Incentive Stock Option is granted to an employee
                  who, at the time of the grant, is a 10% Shareholder, then the
                  exercise price of the shares covered by the Incentive Stock
                  Option shall be not less than 110% of the Fair Market Value of
                  such shares on the Date of Grant.

         (c)      The exercise price of shares of Company Stock covered by a
                  Nonstatutory Stock Option shall be not less than 100% of the
                  Fair Market Value of such shares on the Date of Grant.

         (d)      Options may be exercised in whole or in part at such times as
                  may be specified by the Committee in the Participant's stock
                  option agreement; provided that the exercise provisions for
                  Incentive Stock Options shall in all events not be more
                  liberal than the following provisions:

                  (i) No Incentive Stock Option may be exercised after the first
                      to occur of:

                           (x)      Ten years (or, in the case of an Incentive
                                    Stock Option granted to a 10% Shareholder,
                                    five years) from the Date of Grant,

                           (y)      Three months following the date of the
                                    Participant's termination of employment with
                                    the Company and any Parent or Subsidiary of
                                    the Company for reasons other than death or
                                    Disability; or

                           (z)      One year following the date of the
                                    Participant's termination of employment by
                                    reason of death or Disability.

                  (ii)     Except as  otherwise  provided  in this  paragraph,
                           no  Incentive  Stock  Option may be exercised  unless
                           the  Participant  is employed by the Company or a
                           Parent or Subsidiary of the Company at the time of
                           the  exercise  and has been so employed at all times
                           since the Date of Grant. If a Participant's
                           employment is  terminated  other than by reason of
                           death or Disability at a time when the  Participant
                           holds an Incentive  Stock Option that is exercisable
                           (in whole or in part),  the  Participant may exercise
                           any or all of the then  exercisable  portion of the


                           Incentive Stock Option (to the extent  exercisable
                           on the date of termination) within three months after
                           the Participant's  termination of employment.  If a
                           Participant's  employment is  terminated by reason of
                           his  Disability at a time when the  Participant holds
                           an Incentive Stock Option that is exercisable (in
                           whole or in part),  the  Participant  may  exercise
                           any or all of the then  exercisable portion  of the
                           Incentive  Stock  Option  (to the  extent exercisable
                           on the  date of Disability) within one year after the
                           Participant's  termination of  employment.  If a
                           Participant's  employment  is  terminated  by reason
                           of his  death at a time  when the Participant  holds
                           an Incentive  Stock Option that is exercisable (in
                           whole or in part), the then  exercisable  portion of
                           the Incentive Stock Option may be exercised  (to the
                           extent exercisable on the date of death) within one
                           year after the Participant's  death by the person to
                           whom the  Participant's  rights under the Incentive
                           Stock Option shall have passed by will or by the laws
                           of descent and distribution.

                  (iii)    An Incentive  Stock  Option,  by its terms,  shall be
                           exercisable  in any calendar year only to the extent
                           that the  aggregate  Fair  Market  Value (determined
                           at the Date of Grant)  of the  Company  Stock  with
                           respect  to  which  Incentive  Stock  Options  are
                           exercisable  for the first time during the calendar
                           year does not exceed  $100,000 (the "Limitation
                           Amount").  Incentive  Stock  Options  granted  under
                           the Plan and all other plans of the Company and any
                           Parent or  Subsidiary  of the Company  shall be
                           aggregated for  purposes  of determining  whether the
                           Limitation  Amount has been  exceeded.  The Committee
                           may impose such  conditions  as it deems  appropriate
                           on an Incentive  Stock Option to ensure that the
                           foregoing  requirement  is met. If  Incentive  Stock
                           Options that first become  exercisable in a calendar
                           year exceed the Limitation Amount, the excess Options
                           will be treated as Nonstatutory Stock Options to the
                           extent  permitted by law.

         (e)      The Committee may, in its discretion, grant Options that by
                  their terms become fully exercisable upon a Change of Control
                  notwithstanding other conditions on exercisability in the
                  stock option agreement, and, in such event, paragraph (e)
                  shall not apply.

8.       Stock Appreciation Rights.

         (a)      Whenever the Committee deems it appropriate, Stock
                  Appreciation Rights may be granted in connection with all or
                  any part of an Option, either concurrently with the grant of
                  the Option or, if the Option is a Nonstatutory Stock Option,
                  by an amendment to the Option at any time thereafter during
                  the term of the Option. Stock Appreciation Rights may be
                  exercised in whole or in part at such times and under such
                  conditions as may be specified by the Committee in the
                  Participant's stock option agreement. The following provisions
                  apply to all Stock Appreciation Rights that are granted in
                  connection with Options:


                  (i)      Stock  Appreciation  Rights shall entitle the
                           Participant,  upon exercise of all or any part of the
                           Stock  Appreciation  Rights,  to surrender to the
                           Company  unexercised  that portion of the underlying
                           Option  relating  to the same  number of shares of
                           Company Stock as is covered by the Stock Appreciation
                           Rights  (or the  portion  of the Stock Appreciation
                           Rights so  exercised)  and to  receive  in  exchange
                           from the  Company an amount  equal to the excess of
                           (x) the Fair Market  Value on the date of exercise of
                           the Company Stock covered by the surrendered portion
                           of the underlying Option over (y) the exercise price
                           of  the  Company  Stock  covered  by the surrendered
                           portion  of the underlying Option. The Committee may
                           limit the amount that the  Participant  will be
                           entitled to receive upon exercise of the Stock
                           Appreciation Right.

                  (ii)     Upon the exercise of a Stock Appreciation Right and
                           surrender of the related portion of the underlying
                           Option, the Option, to the extent surrendered, shall
                           not thereafter be exercisable.

                  (iii)    The Committee may, in its discretion, grant Stock
                           Appreciation Rights in connection with Options which
                           by their terms become fully exercisable upon a Change
                           of Control, which Stock Appreciation Rights shall
                           only be exercisable following a Change of Control.
                           The underlying Option may provide that such Stock
                           Appreciation Rights shall be payable solely in cash.
                           The terms of the underlying Option shall provide the
                           method by which Fair Market Value of the Company
                           Stock on the date of exercise shall be calculated
                           based on one of the following alternatives:

                           (x)      the closing price of the Company Stock on
                                    the exchange on which it is then traded on
                                    the business day immediately preceding the
                                    day of exercise;

                           (y)      the highest closing price of the Company
                                    Stock on the exchange on which it is then
                                    traded, during the 90 days immediately
                                    preceding the Change of Control; or

                           (z)      the greater of (x) or (y).

                  (iv)     Subject to any further conditions upon exercise
                           imposed by the Committee, a Stock Appreciation Right
                           shall be exercisable only to the extent that the
                           related Option is exercisable, and shall expire no
                           later than the date on which the related Option
                           expires.

                  (v)      A Stock Appreciation Right may only be exercised at a
                           time when the Fair Market Value of the Company Stock
                           covered by the Stock Appreciation Right exceeds the
                           exercise price of the Company Stock covered by the
                           underlying Option.


         (b)      Whenever the Committee deems it appropriate, Stock
                  Appreciation Rights may be granted without related Options.
                  The terms and conditions of the award shall be set forth in a
                  Stock Appreciation Rights agreement between the Company and
                  the Participant in written or electronic form. The following
                  provisions apply to all Stock Appreciation Rights that are
                  granted without related Options:

                  (i)      Stock Appreciation Rights shall entitle the
                           Participant, upon the exercise of all or any part of
                           the Stock Appreciation Rights, to receive from the
                           Company an amount equal to the excess of (x) the Fair
                           Market Value on the date of exercise of the Company
                           Stock covered by the surrendered Stock Appreciation
                           Rights over (y) the Fair Market Value on the Date of
                           Grant of the Company Stock covered by the Stock
                           Appreciation Rights. The Committee may limit the
                           amount that the Participant may be entitled to
                           receive upon exercise of the Stock Appreciation
                           Right.

                  (ii)     Stock Appreciation Rights shall be exercisable, in
                           whole or in part, at such times as the Committee
                           shall specify in the Participant's Stock Appreciation
                           Rights agreement.

         (c)      The manner in which the Company's obligation arising upon the
                  exercise of a Stock  Appreciation Right  shall  be paid shall
                  be determined by the Committee and shall be set  forth in the
                  Participant's stock option agreement (if the Stock
                  Appreciation  Rights  are  related  to an Option) or Stock
                  Appreciation  Rights  agreement.  The  Committee  may  provide
                  for payment in Company Stock or cash, or a fixed  combination
                  of Company  Stock or cash, or the Committee may reserve the
                  right to  determine  the manner of payment at the time the
                  Stock  Appreciation  Right is  exercised.  Shares of Company
                  Stock issued upon the exercise of a Stock Appreciation  Right
                  shall be valued at their Fair Market Value on the date of
                  exercise.

9. Method of Exercise Of Options And Stock Appreciation Rights.

         (a)      Options and Stock  Appreciation Rights may be exercised by the
                  Participant  by giving notice of the exercise to the Company,
                  stating  the number of shares the Participant has elected to
                  purchase  under  the  Option  or the  number  of Stock
                  Appreciation  Rights he has elected to exercise. In the case
                  of a purchase of shares  under an Option,  such notice  shall
                  be effective only if accompanied  by the exercise  price in
                  full paid in cash;  provided that, if the terms of an Option
                  so permit,  or the Committee by separate  action so permits,
                  the  Participant  may (i) deliver  Mature  Shares  (valued
                  at  their  Fair  Market  Value  on the  date  of  exercise)
                  in satisfaction  of all or any  part  of the  exercise  price,
                  (ii)  deliver  a  properly  executed exercise notice together
                  with irrevocable instructions to a broker to deliver promptly
                  to the Company, from the sale or loan proceeds  with  respect
                  to the sale of  Company  Stock or a loan secured by Company
                  Stock,  the amount  necessary to pay the  exercise  price and,
                  if required by the Committee,  Applicable  Withholding  Taxes,


                  or (iii) deliver an interest bearing promissory note, payable
                  to the Company,  in payment of all or part of the  exercise
                  price  together  with such  collateral as may be required by
                  the  Committee at the time of exercise.  The interest rate
                  under any such promissory  note shall be equal to the minimum
                  interest rate required at the time to avoid  imputed interest
                  under the Code. The  Participant shall not be entitled to make
                  payment of the exercise price other than in cash unless
                  provisions  for an  alternative  payment method are included
                  in the  Participant's  stock option  agreement or are agreed
                  to in writing by the Company with the approval of the
                  Committee prior to exercise of the Option.

         (b)      The Company may place on any certificate representing Company
                  Stock issued upon the exercise of an Option or a Stock
                  Appreciation Right any legend deemed desirable by the
                  Company's counsel to comply with federal or state securities
                  laws, and the Company may require of the participant a
                  customary written indication of his investment intent. Until
                  the Participant has made any required payment, including any
                  Applicable Withholding Taxes, and has had issued to him a
                  certificate for the shares of Company Stock acquired, he shall
                  possess no shareholder rights with respect to the shares.

         (c)      Each Participant shall agree as a condition of the exercise of
                  an Option or a Stock Appreciation Right to pay to the Company
                  Applicable Withholding Taxes, or make arrangements
                  satisfactory to the Company regarding the payment to the
                  Company of such amounts. Until Applicable Withholding Taxes
                  have been paid or arrangements satisfactory to the Company
                  have been made, no stock certificate shall be issued upon the
                  exercise of an Option or a Stock Appreciation Right.

As an alternative to making a cash payment to the Company to satisfy Applicable
Withholding Taxes if the Option or Stock Appreciation Rights agreement so
provides, or the Committee by separate action so provides, a Participant may
elect to (i) deliver Mature Shares or (ii) have the Company retain that number
of shares of Company Stock that would satisfy all or a specified portion of the
Applicable Withholding Taxes. Any such election shall be made only in accordance
with procedures established by the Committee.

         (d)      Notwithstanding anything herein to the contrary, if the
                  Company is subject to section 16 of the Act, Options and Stock
                  Appreciation Rights shall always be granted and exercised in
                  such a manner as to conform to the provisions of Rule 16b-3.

         (e)      If a Participant exercises an Option that has a Reload Feature
                  by delivering Mature Shares in payment of the exercise price,
                  the Participant shall automatically be granted a Reload
                  Option. At the time the Option with a Reload Feature is
                  awarded, the Committee may impose such restrictions on the
                  Reload Option as it deems appropriate, but in any event the
                  Reload Option shall be subject to the following restrictions:

                  (i)      The exercise price of shares of Company Stock covered
                           by a Reload Option shall be not less than 100% of the


                           Fair Market Value of such shares on the Date of Grant
                           of the Reload Option;

                  (ii)     If and to the extent required by Rule 16b-3, or if so
                           provided in the Option agreement, a Reload Option
                           shall not be exercisable within the first six months
                           after it is granted; provided that, subject to the
                           terms of the Participant's stock option agreement,
                           this restriction shall not apply if the Participant
                           becomes Disabled or dies during the six-month period;

                  (iii)    The Reload Option shall be subject to the same
                           restrictions on exercisability imposed on the
                           underlying Option (possessing the Reload Feature)
                           that was exercised unless the Committee specifies
                           different limitations;

                  (iv)     The Reload Option shall not be exercisable until the
                           expiration of any retention holding period imposed on
                           the disposition of any shares of Company Stock
                           covered by the underlying Option (possessing the
                           Reload Feature) that was exercised; and

                  (v)      The Reload Option shall not have a Reload Feature.

10.     Nontransferability of Incentive Awards. Incentive Awards shall not be
transferable unless so provided in the award agreement or an amendment to the
award agreement. Options and Stock Appreciation Rights which are intended to be
exempt under Rule 16b-3 (to the extent required by Rule 16b-3 at the time of
grant or amendment of the award agreement), by their terms, shall not be
transferable by the Participant except by will or by the laws of descent and
distribution and shall be exercisable, during the Participant's lifetime, only
by the Participant or by his guardian or legal representative. Notwithstanding
the foregoing, the Committee, in its sole discretion, may provide for
transferability of particular Incentive Awards so long as such transferability
will not disqualify the exemption under Rule 16b-3 for other Incentive Awards.

11.      Effective Date of the Plan and Transition.

         (a)      This Plan shall be effective as of the date of separation
                  between the Company and Circuit City Stores, Inc., and shall
                  be submitted to the shareholders of Circuit City Stores, Inc.
                  for approval prior to the separation. No Option or Stock
                  Appreciation Right shall be exercisable and no Company Stock
                  shall be issued under the Plan until (i) the Plan has been
                  approved by shareholders, (ii) shares issuable under the Plan
                  have been registered with the Securities and Exchange
                  Commission and accepted for listing on the New York Stock
                  Exchange upon notice of issuance, and (iii) the requirements
                  of any applicable state securities laws have been met.

         (b)      As of the date of separation between the Company and Circuit
                  City Stores, Inc., this Plan shall assume obligations,
                  including outstanding awards, from the Circuit City Stores,
                  Inc. 1988 Stock Incentive Plan and the Circuit City Stores,
                  Inc. 1994 Stock Incentive Plan with respect to employees of
                  the Company or otherwise, to the extent provided in an


                  agreement between the Company and Circuit City Stores, Inc.

12.     Termination, Modification, Change. If not sooner terminated by the
Board, this Plan shall terminate at the close of business on the day immediately
preceding the tenth anniversary of the date of separation between the Company
and Circuit City Stores, Inc. No Incentive Awards shall be granted under the
Plan after its termination. The Board may terminate the Plan or may amend the
Plan in such respects as it shall deem advisable; provided that, if and to the
extent required by the Code or Rule 16b-3, no change shall be made that
increases the total number of shares of Company Stock reserved for issuance
pursuant to Incentive Awards granted under the Plan (except pursuant to Section
13), expands the class of persons eligible to receive Incentive Awards,
materially increases the benefits accruing to Participants under the Plan or
permits repricing of Options unless such change is authorized by the
shareholders of the Company. Notwithstanding the foregoing, the Board may
unilaterally amend the Plan and Incentive Awards as it deems appropriate to
ensure compliance with Rule 16b-3 and to cause Incentive Awards to meet the
requirements of the Code, including Code sections 162(m) and 422, and
regulations thereunder. Except as provided in the preceding sentence, a
termination or amendment of the Plan shall not, without the consent of the
Participant, adversely affect a Participant's rights under an Incentive Award
previously granted to him.

13.     Change in Capital Structure.

         (a)      In the event of a stock dividend, stock split or combination
                  of  shares,  recapitalization, merger  in which the  Company
                  is the surviving corporation, reorganization, reincorporation,
                  consolidation,   or  other  change  in  the  Company's capital
                  stock  without  the  receipt  of consideration by the Company
                  (including,  but not  limited  to, the  creation  or  issuance
                  to shareholders  generally  of rights,  options or  warrants
                  for the  purchase  of common  stock or preferred  stock of the
                  Company), the number and kind of shares of stock or securities
                  of the Company to be subject  to the Plan and to  Incentive
                  Awards  then  outstanding  or to be granted thereunder,  the
                  aggregate and  individual  maximum  number of shares or
                  securities  which may be delivered  under the Plan  pursuant
                  to Section  4, and the  exercise  price and other  terms and
                  relevant provisions of Incentive Awards shall be appropriately
                  adjusted by the Committee,  whose determination  shall be
                  binding on all  persons.  If the  adjustment  would  produce
                  fractional shares with respect to any Restricted Stock or
                  unexercised Option or Stock Appreciation Right, the Committee
                  may adjust  appropriately  the number of shares  covered by
                  the Incentive  Award so as to eliminate the fractional shares.

         (b)      If the Company is a party to a consolidation or merger in
                  which the Company is not the surviving corporation, a
                  transaction that results in the acquisition of substantially
                  all of the Company's outstanding stock by a single person or
                  entity, or a sale or transfer of substantially all of the
                  Company's assets, the Committee may take such actions with
                  respect to outstanding Incentive Awards as the Committee deems
                  appropriate.



         (c)      Any determination made or action taken under this Section 13
                  by the Committee shall be final and conclusive and may be made
                  or taken without the consent of any Participant.

14.     Administration Of The Plan. The Plan shall be administered by a
Committee, which shall be appointed by the Board, consisting of not less than
three members of the Board. Subject to paragraph (e) below, the Committee shall
be the Compensation Committee of the Board unless the Board shall appoint
another Committee to administer the Plan. The Committee shall have general
authority to impose any limitation or condition upon an Incentive Award that the
Committee deems appropriate to achieve the objectives of the Incentive Award
and the Plan and, without limitation and in addition to powers set forth
elsewhere in the Plan, shall have the following specific authority:

         (a)      The  Committee  shall have the power and  complete discretion
                  to determine  (i) which  eligible employees shall  receive an
                  Incentive  Award and the nature of the  Incentive  Award,
                  (ii) the number of shares of Company Stock to be covered by
                  each Incentive Award, (iii) whether Options shall be Incentive
                  Stock Options or Nonstatutory  Stock Options,  (iv) when,
                  whether and to what extent  Stock  Appreciation  Rights shall
                  be granted in  connection  with  Options,  (v) the Fair
                  Market Value of Company Stock,  (vi) the time or times when
                  an Incentive  Award shall be granted, (vii)  whether an
                  Incentive  Award shall become vested over a period of time
                  and when it shall be fully vested, (viii) when Options or
                  Stock Appreciation Rights may be exercised,  (ix) whether a
                  Disability  exists,  (x) the manner in which payment will be
                  made upon the exercise of Options or Stock Appreciation
                  Rights, (xi) conditions relating to the length of time before
                  disposition of Company Stock  received upon the exercise of
                  Options or Stock  Appreciation  Rights is permitted,
                  (xii)  whether to  approve a  Participant's  election  (A) to
                  deliver  Mature  Shares to satisfy Applicable  Withholding
                  Taxes or (B) to have the Company  withhold  from the shares
                  to be issued upon the  exercise of a  Nonstatutory  Stock
                  Option or a Stock  Appreciation  Right the number of shares
                  necessary  to  satisfy  Applicable  Withholding  Taxes
                  (xiii)  the terms and  conditions applicable  to  Restricted
                  Stock Awards,  (xiv) the terms and  conditions on which
                  restrictions upon Restricted Stock shall lapse, (xv) whether
                  to  accelerate  the time at which any or all restrictions
                  with respect to Restricted Stock will lapse or be removed,
                  (xvi) notice provisions relating  to the sale of  Company
                  Stock  acquired  under the Plan,  and  (xvii)  any  additional
                  requirements   relating   to   Incentive   Awards   that   the
                  Committee deems appropriate. Notwithstanding the foregoing, no
                  "tandem stock  options"  (where two stock options are issued
                  together  and the exercise of one option  affects the right to
                  exercise the other  option) may be issued in connection  with
                  Incentive  Stock Options.  The Committee shall have the power
                  to amend the terms of previously granted Incentive Awards so
                  long as the terms as amended are consistent with the terms of
                  the Plan and  provided  that the consent of the  Participant
                  is obtained  with respect to any amendment that would be
                  detrimental to the  Participant,  except that such consent
                  will not be required if such  amendment  is for the purpose of
                  complying  with Rule 16b-3 or any requirement of the Code
                  applicable to the Incentive Award.



         (b)      The Committee may adopt rules and regulations for carrying out
                  the Plan. The interpretation and construction of any provision
                  of the Plan by the Committee shall be final and conclusive.
                  The Committee may consult with counsel, who may be counsel to
                  the Company, and shall not incur any liability for any action
                  taken in good faith in reliance upon the advice of counsel.

         (c)      A majority of the members of the Committee shall constitute a
                  quorum, and all actions of the Committee shall be taken by a
                  majority of the members present. Any action may be taken by a
                  written instrument signed by all of the members, and any
                  action so taken shall be fully effective as if it had been
                  taken at a meeting.

         (d)      The Board from time to time may appoint members previously
                  appointed and may fill vacancies, however caused, in the
                  Committee. If a Committee of the Board is appointed to serve
                  as the Committee, such Committee shall have, in connection
                  with the administration of the Plan, the powers possessed by
                  the Board, including the power to delegate a subcommittee of
                  the administrative powers the Committee is authorized to
                  exercise, subject, however, to such resolutions, not
                  inconsistent with the provisions of the Plan, as may be
                  adopted from time to time by the Board.

         (e)      All members of the Committee must be "outside directors" as
                  described in Code section 162(m). In addition, all members of
                  the Committee must be "non-employee directors" as defined in
                  Rule 16b-3.

15.     Notice. All notices and other communications required or permitted to be
given under this Plan shall be in writing and shall be deemed to have been duly
given if delivered personally or mailed first class, postage prepaid, as
follows:

         (a)      If to the Company--at its principal business address to the
                  attention of the Secretary;

         (b)      If to any Participant -- at the last address of the
                  Participant known to the sender at the time the notice or
                  other communication is sent.

16.     Shareholder Rights. No Participant shall be deemed to be the holder of,
or to have any of the rights of a holder with respect to, any shares of Company
Stock subject to an Incentive Award unless and until such Participation has
satisfied all requirements under the terms of the Incentive Award.


17.     No Employment or Other Service Rights. Nothing in the Plan or any
instrument executed or Incentive Award granted under the Plan shall confer upon
any Participant any right to continue to serve the Company (or a Parent or
Subsidiary of the Company) in the capacity in effect at the time the Incentive
Award was granted or shall affect the right of the Company (or a Parent or
Subsidiary of the Company) to terminate the employment of a Participant with or
without notice and with or without cause.



18.     Interpretation. The terms of the Plan shall be governed by the laws of
the Commonwealth of Virginia, without regard to conflict of law provisions at
any jurisdiction. The terms of this Plan are subject to all present and future
regulations and rulings of the Secretary of the Treasury or his delegate
relating to the qualification of Incentive Stock Options under the Code. If any
provision of the Plan conflicts with any such regulation or ruling, then that
provision of the Plan shall be void and of no effect. As to all Incentive Stock
Options and all Nonstatutory Stock Options with an exercise price of at least
100% of Fair Market Value of the Company Stock on the Date of Grant, this Plan
shall be interpreted for such Options to be excluded from applicable employee
remuneration for purposes of Code section 162(m).


IN WITNESS HEREOF, this instrument has been executed this 1ST day of
November, 2004.

                                    CARMAX, INC.



                                    By:  /s/ Keith D. Browning
                                       ------------------------------
                                             Executive Vice President &
                                             Chief Financial Officer