EXHIBIT 99.1



FOR IMMEDIATE RELEASE
Tag-It Pacific, Inc.
Jonathan Markiles
818-444-4100
info@tagitpacific.com

  TAG-IT PACIFIC, INC. REPORTS 2ND QUARTER FY 2003 RESULTS - RECORDS CONTINUED
                                 IMPROVED SALES


Los Angeles,  Ca.  August 14, 2003  --Tag-It  Pacific,  Inc.  (AMEX:  TAG) today
reports  that for the  second  quarter  of  fiscal  2003,  net  sales  increased
$939,000,  a 4.7%  increase  over 2nd  quarter  sales  for  2002.  Gross  profit
increased to 26.4% from 25.1% for the same period last year.  Net income for the
quarter was $701,000 with earnings per share equal to 7 cents.

Colin  Dyne,  CEO of Tag-It  Pacific,  Inc.,  commented:  "Overall,  we are very
pleased with the results of our second quarter. Most importantly, our efforts to
diversify our customer  base has started to show  results.  Sales growth for the
quarter came from new business to new customers,  and our sales concentration is
decreasing. Our new product mix is also resulting in improved gross margins.."

The  results  of our  TEKFIT  division  were very  positive,  with sales to Levi
Strauss & Co.,  our  exclusive  customer in this  division,  being well ahead of
plan.  Last  quarter  included  the consumer  launch of the  "Individual  FitTM"
waistband by Levi Dockers(R) brand,  which utilizes our TEKFIT  technology,  and
the reception of the consumer to the product has been excellent. We have several
exciting  additional  products in the pipeline with Levis Strauss & Co. which we
expect to be in stores this year.

Our TALON division also continues to grow,  particularly in Asia. During the 2nd
quarter,  we achieved an  increase in sales for TALON  zippers in Asia.  We also
experienced an increase in expenses  relating to this  expansion,  including the
establishment of a stand-alone  office facility in Hong Kong to serve as TALON'S
Asian headquarters, and experienced an increase in marketing expenses related to
the promotion of our new Oracle bases B2B e-commerce system.  This new system is
expected to completed in early 2004"

         ABOUT TAG-IT PACIFIC:  Tag-It specializes in the distribution of a full
range of trim items to  manufacturers  of fashion apparel and licensed  consumer
products, and specialty retailers and mass merchandiser brands. Tag-It acts as a
full service outsourced trim management  department for manufacturers of fashion
apparel  such as  Tarrant  Apparel  Group and Azteca  Production  International.
Tag-it  also serves as a  specified  supplier of trim items to specific  brands,
brand  licensees  and  retailers,  including  Levi Strauss & Co.,  Abercrombie &
Fitch,  Express, The Limited,  Miller's Outpost and Lerner, among others. Tag-It
has positioned  itself as a fully  integrated  single-source  supplier of a full
range of trim items for manufacturers of fashion apparel. The Company's business
focuses  on  servicing  all of the trim  requirements  of its  customers  at the
manufacturing  and retail brand level of the fashion  apparel  industry.  Tag-It
offers customers its MANAGED TRIM SOLUTION(TM), an Internet-based,  virtual trim
department, covering the complete management of ordering, production,  inventory
management   and   just-in-time   distribution   of  their  trim  and  packaging
requirements.

         ABOUT  TALON  INTERNATIONAL:   Talon   International,   a  wholly-owned
subsidiary of Tag-it Pacific,  distributes zippers under its TALON brand name to
apparel brands and manufacturers  such as VF Corporation,  Tropical  Sportswear,
Levi Strauss & Co., Abercrombie & Fitch, Target Stores, Wal-Mart, Express, among
others.  In December 2001, Tag-it purchased the TALON trademark and trade names.
TALON is a  100-year-old  brand,  which is well known for  quality  and  product
innovation.  TALON was the original  pioneer of the formed wire metal zipper for
the jeans  industry  and is a specified  zipper brand for  manufacturers  in the
sportswear and outerwear  markets.  We have introduced a completely revised high
quality  line of zippers,  broadened  distribution  to Asia,  Mexico and Central
America,  negotiated  with  new  distributors  and  initiated  a new  sales  and
marketing  effort  for  this  brand.  TALON is  promoted  both  within  our trim
packages,  as well as a stand-alone  product line. TALON enjoys tremendous brand
recognition and brand equity in the apparel industry worldwide.

         ABOUT TEKFIT:  In 2002,  Tag-it created a new division under the TEKFIT
brand name. This division develops and sells apparel components that utilize the
patented  Pro-Fit  technology,  including a stretch  waistband.  We market these
products to the same  customers  targeted by our MANAGED TRIM SOLUTION and TALON
zipper divisions.





FORWARD LOOKING STATEMENTS:
With the exception of the historical  information,  this press release  contains
forward-looking  statements,  as referenced in the Private Securities Litigation
Reform Act.  Forward-looking  statements  are  inherently  unreliable and actual
results may differ  materially.  Factors  which could  cause  actual  results to
differ   materially   from  these   forward-looking   statements   include   the
unanticipated  loss of one or more major  customers,  economic  conditions,  the
availability  and  cost of  financing,  the  risk  of a  softening  of  customer
acceptance of the Company's  products,  risks of  introduction by competitors of
trim management  systems with similar or better  functionality  than our Managed
Trim  Solution,  pricing  pressures  and other  competitive  factors,  potential
fluctuations in quarterly operating results,  our management of potential growth
and the risks of expansion  into new business  areas.  These and other risks are
more fully  described in the Company's  filings with the Securities and Exchange
Commission  including  the Company's  most recently  filed Annual Report on Form
10-K and  Quarterly  Report on Form 10-Q,  which  should be read in  conjunction
herewith for a further  discussion of important  factors that could cause actual
results to differ materially from those in the forward-looking  statements.  The
Company   undertakes   no   obligation   to   publicly   update  or  revise  any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise.



                              TAG-IT PACIFIC, INC.
                          Selected Balance Sheet Items
                             (all numbers in $000's)

                                                                        December
                                                             June 30,      31,
                                                               2003       2002
                                                             -------     -------

Accounts Receivable ....................................     $25,107     $20,760

Inventories ............................................     $24,586     $23,105

Total Current Assets ...................................     $52,718     $45,053

Total Assets ...........................................     $63,838     $54,303

Line of Credit .........................................     $15,496     $16,182

Accounts Payable and Accrued Expenses ..................     $12,786     $10,401

Total Current Liabilities ..............................     $31,921     $30,233

Total Liabilities ......................................     $34,842     $32,940

Convertible Redeemable preferred stock Series C ........     $ 2,895     $ 2,895

Total Stockholders' Equity .............................     $26,101     $18,467

Total Liabilities and Equity ...........................     $63,838     $54,303


                                       2





                              TAG-IT PACIFIC, INC.


                        Consolidated Statements of Income
                     (all numbers (excluding EPS) in $000's)


                                    Three Months Ended       Six Months Ended
                                         June 30,                 June 30,
                                   --------------------    --------------------
                                     2003        2002        2003        2002
                                   --------    --------    --------    --------

Net sales ......................   $ 20,732    $ 19,793    $ 35,090    $ 29,118

Cost of goods sold .............     15,267      14,816      25,326      21,507
                                   --------    --------    --------    --------
   Gross profit ................      5,465       4,977       9,764       7,611

Selling expenses ...............      1,246         578       2,075         973

General and administrative
   expenses ....................      2,940       2,692       5,638       4,597
                                   --------    --------    --------    --------
   Total operating expenses ....      4,186       3,270       7,713       5,570
                                   --------    --------    --------    --------
Income from operations .........      1,279       1,707       2,051       2,041

Interest expense, net ..........        343         306         664         568
                                   --------    --------    --------    --------
Income before income taxes .....        936       1,401       1,387       1,473

Provision for income taxes .....        187         355         277         373
                                   --------    --------    --------    --------
Net income .....................   $    749    $  1,046    $  1,110    $  1,100
                                   ========    ========    ========    ========
Less: Preferred stock dividends         (47)        (45)        (94)        (90)
                                   --------    --------    --------    --------
Net income to common
   shareholders ................   $    702    $  1,001    $  1,016    $  1,010
                                   ========    ========    ========    ========
Basic earnings per share .......   $   0.07    $   0.11    $   0.10    $   0.11
                                   ========    ========    ========    ========
Diluted earnings per share .....   $   0.07    $   0.10    $   0.10    $   0.11
                                   ========    ========    ========    ========
Weighted average number of
common shares outstanding:
   Basic .......................     10,209       9,282       9,818       9,149
                                   ========    ========    ========    ========
   Diluted .....................     10,737       9,592      10,169       9,448
                                   ========    ========    ========    ========


                                       3