EXHIBIT 23.1



                           CONSENT OF BDO SEIDMAN, LLP

         We  consent  to the  incorporation  by  reference  in the  Registration
Statements of Tag-It Pacific, Inc. on Form S-8 (File Nos. 333-109854, 333-98577,
333-66356,  333-44592,  333-84099, 333-50267) and Form S-3 (File Nos. 333-106494
and  333-111612)  of our  report  dated  March  8,  2004  on our  audits  of the
consolidated balance sheets of Tag-It Pacific,  Inc. as of December 31, 2003 and
2002,  and the related  consolidated  statements  of  operations,  stockholders'
equity and convertible redeemable preferred stock and cash flows for each of the
three years in the period ended December 31, 2003,  which report is incorporated
by reference in this Annual Report on Form 10-K.



                                             /s/BDO Seidman, LLP

Los Angeles, California
March 26, 2004