SCHEDULE 14A
                                 (RULE 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                   Exchange Act of 1934 (Amendment No. _____)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement          [_]  Soliciting Material Under Rule
[_]  Confidential, For Use of the              14a-12
     Commission Only (as permitted
     by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[_]  Definitive Additional Materials


                              TAG-IT PACIFIC, INC.
================================================================================
                              (Name of Registrant)


================================================================================
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)   Title of each class of securities to which transaction applies:

________________________________________________________________________________
2)   Aggregate number of securities to which transaction applies:

________________________________________________________________________________

3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):

________________________________________________________________________________
4)   Proposed maximum aggregate value of transaction:

________________________________________________________________________________
5)   Total fee paid:

________________________________________________________________________________
[_]  Fee paid previously with preliminary materials:

________________________________________________________________________________
[_]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the form or schedule and the date of its filing.

     1)   Amount previously paid:

________________________________________________________________________________
     2)   Form, Schedule or Registration Statement No.:

________________________________________________________________________________
     3)   Filing Party:

________________________________________________________________________________
     4)   Date Filed:

________________________________________________________________________________





                              TAG-IT PACIFIC, INC.
              -----------------------------------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
              -----------------------------------------------------


TIME ..............................        11:00 a.m.  Pacific  Daylight Time on
                                           May 12, 2004

PLACE .............................        Tag-It  Pacific,   Inc.'s   Corporate
                                           Headquarters    at   21900    Burbank
                                           Boulevard, Suite 270, Woodland Hills,
                                           California 91367.

ITEMS OF BUSINESS .................        (1)      To elect two Class I members
                                                    of the  Board  of  Directors
                                                    for  three-year  terms.  The
                                                    persons   nominated  by  our
                                                    Board of Directors  (Messrs.
                                                    Kevin  Bermeister  and Brent
                                                    Cohen) are  described in the
                                                    accompanying           Proxy
                                                    Statement.
                                           (2)      To approve an  amendment  to
                                                    the  Company's   1997  Stock
                                                    Plan to increase the maximum
                                                    number  of  shares of common
                                                    stock  that  may  be  issued
                                                    pursuant  to awards  granted
                                                    under    the    plan    from
                                                    2,577,500      shares     to
                                                    3,077,500 shares; and
                                           (3)      To   transact   such   other
                                                    business  as  may   properly
                                                    come   before   the   Annual
                                                    Meeting and any  adjournment
                                                    or postponement.

RECORD DATE .......................        You   can   vote   if   you   were  a
                                           stockholder  of  the  Company  at the
                                           close of business on March 19, 2003.

PROXY VOTING ......................        All    stockholders   are   cordially
                                           invited to attend the Annual  Meeting
                                           in person.  However,  to ensure  your
                                           representation at the Annual Meeting,
                                           you are  urged  to vote  promptly  by
                                           signing and  returning  the  enclosed
                                           Proxy  card.  IF YOUR SHARES ARE HELD
                                           IN  STREET  NAME,  YOU MUST  OBTAIN A
                                           PROXY,  EXECUTED IN YOUR FAVOR,  FROM
                                           THE  HOLDER  OF RECORD IN ORDER TO BE
                                           ABLE TO VOTE AT THE ANNUAL MEETING.

Woodland Hills, California
April 5, 2003
                                           /s/ Ronda Ferguson
                                           ------------------------
                                           CHIEF FINANCIAL OFFICER

IN ORDER TO ENSURE YOUR  REPRESENTATION AT THE ANNUAL MEETING,  PLEASE COMPLETE,
DATE,  SIGN AND  RETURN  THE  ACCOMPANYING  PROXY IN THE  ENCLOSED  ENVELOPE  AS
PROMPTLY AS  POSSIBLE.  IF YOU RECEIVE  MORE THAN ONE PROXY CARD BECAUSE YOU OWN
SHARES REGISTERED IN DIFFERENT NAMES OR AT DIFFERENT ADDRESSES, EACH CARD SHOULD
BE COMPLETED AND RETURNED.





                                                            TAG-IT PACIFIC, INC.
                                             21900 BURBANK BOULEVARD, SUITE 270,
                                                WOODLAND HILLS, CALIFORNIA 91367

PROXY STATEMENT
- --------------------------------------------------------------------------------


         These Proxy materials are delivered in connection with the solicitation
by the Board of  Directors  of Tag-It  Pacific,  Inc.,  a  Delaware  corporation
("Tag-It,"  the  "Company",  "we", or "us"),  of Proxies to be voted at our 2004
Annual Meeting of stockholders and at any adjournments or postponements.

         You are invited to attend our Annual Meeting of stockholders on May 12,
2004, beginning at 11:00 a.m. Pacific Daylight Time. The meeting will be held at
the Company's  corporate  headquarters  at 21900 Burbank  Boulevard,  Suite 270,
Woodland Hills, California 91367.

STOCKHOLDERS ENTITLED TO VOTE.

         Holders of Tag-It  common  stock at the close of  business on March 19,
2004 are  entitled to receive this notice and to vote their shares at the Annual
Meeting.  As of March 19,  2004,  there were  18,035,316  shares of common stock
outstanding.

MAILING OF PROXY STATEMENTS.

         We anticipate  mailing this Proxy Statement and the accompanying  Proxy
to stockholders on or about April 9, 2004.

PROXIES.

         Your vote is important. If your shares are registered in your name, you
are a share  owner of record.  If your  shares are in the name of your broker or
bank,  your shares are held in street name. We encourage you to vote by Proxy so
that your shares will be represented and voted at the meeting even if you cannot
attend.  All share owners can vote by written Proxy card.  Your  submitting  the
enclosed  Proxy will not limit  your right to vote at the Annual  Meeting if you
later decide to attend in person.  IF YOUR SHARES ARE HELD IN STREET  NAME,  YOU
MUST OBTAIN A PROXY,  EXECUTED IN YOUR FAVOR, FROM THE HOLDER OF RECORD IN ORDER
TO BE ABLE TO VOTE AT THE MEETING.  If you are a share owner of record,  you may
revoke  your Proxy at any time  before  the  meeting  either by filing  with the
Secretary of the Company,  at its principal  executive offices, a written notice
of revocation or a duly executed Proxy bearing a later date, or by attending the
Annual Meeting and expressing a desire to vote your shares in person. All shares
entitled to vote and represented by properly  executed Proxies received prior to
the Annual  Meeting,  and not  revoked,  will be voted at the Annual  Meeting in
accordance with the instructions  indicated on those Proxies. If no instructions
are indicated on a properly executed Proxy, the shares represented by that Proxy
will be voted as recommended by the Board of Directors.

QUORUM.

         The  presence,  in  person  or by  Proxy,  of a  majority  of the votes
entitled to be cast by the  stockholders  entitled to vote at the Annual Meeting
is necessary to constitute a quorum.  Abstentions  and broker  non-votes will be
included in the number of shares present at the Annual  Meeting for  determining
the presence of a quorum.  Broker non-votes occur when a broker holding customer
securities in street name has not received voting instructions from the customer
on certain  non-routine  matters and,  therefore,  is barred by the rules of the
applicable securities exchange from exercising  discretionary  authority to vote
those securities.

VOTING.

         Each  share of  Tag-It  common  stock is  entitled  to one vote on each
matter properly  brought before the meeting.  Abstentions will be counted toward
the  tabulation of votes cast on proposals  submitted to  stockholders  and will
have the same effect as  negative  votes,  while  broker  non-votes  will not be
counted as votes cast for or against such matters.





ELECTION OF DIRECTORS.

         The two nominees for Class I director  receiving the highest  number of
votes at the  Annual  Meeting  will be  elected.  If any  nominee  is  unable or
unwilling to serve as a director at the time of the Annual Meeting,  the Proxies
will be voted for such other  nominee(s)  as shall be  designated by the current
Board of  Directors  to fill any  vacancy.  The Company has no reason to believe
that any nominee will be unable or unwilling to serve if elected as a director.

AMENDMENT OF THE 1997 STOCK PLAN.

         It is proposed  to amend the 1997 Stock Plan to increase  the number of
shares of common  stock that the Company may issue  pursuant to awards under the
1997 Stock Plan from 2,577,500 shares to 3,077,500  shares.  This amendment will
require the  affirmative  vote of a majority of the votes entitled to be cast by
holders of outstanding shares of common stock that are present or represented by
proxy at the Annual Meeting.

OTHER MATTERS.

         At the date this Proxy  Statement went to press,  we do not know of any
other matter to be raised at the Annual Meeting.

         In the event a  shareholder  proposal was not  submitted to the Company
prior to the date of this  Proxy  Statement,  the  enclosed  Proxy  will  confer
authority on the  Proxyholders  to vote the shares in accordance with their best
judgment and  discretion if the proposal is presented at the Meeting.  As of the
date hereof,  no  shareholder  proposal has been  submitted to the Company,  and
management  is not aware of any other  matters to be presented for action at the
Meeting.  However,  if any other matters  properly come before the Meeting,  the
Proxies  solicited  hereby will be voted by the  Proxyholders in accordance with
the  recommendations  of the Board of  Directors.  Such  authorization  includes
authority to appoint a substitute  nominee for any Board of  Directors'  nominee
identified  herein  where  death,  illness or other  circumstance  arises  which
prevents  such nominee from serving in such  position and to vote such Proxy for
such substitute nominee.


                                       2



ITEM 1:  ELECTION OF DIRECTORS
- --------------------------------------------------------------------------------

         Item 1 is the  election  of two members of the Board of  Directors.  In
accordance  with our  Certificate  of  Incorporation,  the Board of Directors is
grouped into three classes. At each Annual Meeting,  directors  constituting one
class are elected, each for a three-year term. Our bylaws presently provide that
the number of directors  shall not be less than two nor more than nine, with the
exact  number  to be  fixed  from  time to time by  resolution  of our  Board of
Directors. The number of directors is currently fixed at eight.

         The Class I directors whose terms expire at the 2004 Annual Meeting are
Kevin  Bermeister  and Brent Cohen.  The Board of Directors has nominated  Kevin
Bermeister  and Brent Cohen to serve as Class I directors for terms  expiring in
2007.  The Class II  directors  are serving  terms that expire in 2005,  and the
Class III directors are serving terms that expire in 2006. Two Class I directors
will be elected at the Annual Meeting.

         Unless  otherwise  instructed,  the Proxy holders will vote the Proxies
received  by them for the  nominees  named  below.  If any  nominee is unable or
unwilling to serve as a director at the time of the Annual Meeting,  the Proxies
will be voted  for such  other  nominee(s)  as shall be  designated  by the then
current  Board of Directors  to fill any  vacancy.  The Company has no reason to
believe  that any nominee  will be unable or  unwilling to serve if elected as a
director.

         The Board of Directors  proposes the election of the following nominees
as Class I directors:

                                Kevin Bermeister
                                   Brent Cohen

         If elected,  Kevin  Bermeister  and Brent  Cohen are  expected to serve
until the 2007 Annual Meeting of stockholders.  The two nominees for election as
Class I directors  at the Annual  Meeting  who  receive  the  highest  number of
affirmative votes will be elected.

         The  principal  occupation  and  certain  other  information  about the
nominees,  other  directors  whose  terms of office  continue  after the  Annual
Meeting, and certain executive officers are set forth on the following pages.

         THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE ELECTION
OF THE NOMINEES LISTED ABOVE.


                                       3



                        DIRECTORS AND EXECUTIVE OFFICERS

         The following  table sets forth  information  with respect to nominees,
continuing directors and officers of the Company as of March 19, 2004:

                                        YEAR FIRST
                                        ELECTED OR
                                         APPOINTED
NAME                            AGE      DIRECTOR      POSITION
- ----                            ---      --------      --------

CLASS I DIRECTOR NOMINEES:
(terms expiring in 2004)

Kevin Bermeister..........      43         1999        Director
Brent Cohen...............      45         1998        Director

CONTINUING DIRECTORS:
CLASS II DIRECTORS (1)
(terms expiring in 2005)

Michael Katz..............      62         1998        Director
Jonathan Burstein (2).....      37         1999        Vice President of
                                                         Operations and Director

CLASS III DIRECTORS
(terms expiring in 2006)

Mark  Dyne (3)............      43         1997        Chairman of the Board of
                                                         Directors
Colin Dyne (3)............      41         1997        Chief Executive Officer,
                                                         President and Director
G. Maxwell Perks..........      56         2003        Director

OTHER EXECUTIVE OFFICERS:
Jonathan Markiles.........      39                     Secretary and Vice
                                                         President of Strategic
                                                         Planning and Business
                                                         Development
Ronda Ferguson............      38                     Chief Financial Officer

         (1) There is currently a vacancy in the Class II directors.

         (2) Jonathan Burstein is Colin Dyne's and Mark Dyne's brother-in-law.

         (3) Colin Dyne and Mark Dyne are brothers.


                                       4



CLASS I DIRECTOR NOMINEES: TERMS EXPIRING IN 2004

         KEVIN BERMEISTER             Mr.  Bermeister has served on our Board of
                                      Directors   since  1999.  He  has  been  a
                                      director     of     Brilliant      Digital
                                      Entertainment,  Inc. since August 1996 and
                                      has served as its President  since October
                                      1996 and as its  Chief  Executive  Officer
                                      since   the   beginning   of   2001.   Mr.
                                      Bermeister  is a director of Sega  Ozisoft
                                      Pty.  Ltd.  and  previously  served as its
                                      Co-Chief Executive Officer. Mr. Bermeister
                                      is  a  founder  of  Sega   Ozisoft   which
                                      commenced business in 1982. Mr. Bermeister
                                      also is a  director  of  Packard  Bell NEC
                                      Australia  Pty.  Ltd. and Jacfun Pty. Ltd.
                                      Jacfun owns the Darling  Harbour  property
                                      occupied  by the Sega World  indoor  theme
                                      park in Sydney,  Australia. Mr. Bermeister
                                      has served on  numerous  advisory  boards,
                                      including Virgin Interactive Entertainment
                                      Ltd.

                                      MEMBER:   COMPENSATION  COMMITTEE,   AUDIT
                                      COMMITTEE, NOMINATING COMMITTEE

         BRENT COHEN                  Mr.  Cohen  has  served  on the  Board  of
                                      Directors  since 1998. Mr. Cohen served as
                                      President and Chief Operating  Officer and
                                      was a member of the Board of  Directors of
                                      First Advantage Corporation (formed by the
                                      merger  of US Search  and  First  American
                                      Financial screening  companies) until June
                                      2003.  Mr. Cohen served as Chairman of the
                                      Board,   President  and  Chief   Executive
                                      Officer of US Search  from  February  2000
                                      until  June 2003.  From July 1987  through
                                      October   1998,   Mr.  Cohen  held  senior
                                      management positions with Packard Bell NEC
                                      (formerly   Packard   Bell   Electronics),
                                      including Chief Operating  Officer,  Chief
                                      Financial Officer and  President--Consumer
                                      and International. Subsequently, Mr. Cohen
                                      served  on  the  board  of  advisors   and
                                      directors   of  several   companies   from
                                      October 1998 through  January  2000.  From
                                      January  1980  through  December  1982 and
                                      from  January  1985  through June 1987 Mr.
                                      Cohen held various management positions in
                                      both   the   management   consulting   and
                                      auditing   practice  of  Arthur   Young  &
                                      Company  (now  Ernst & Young).  Mr.  Cohen
                                      holds a Bachelor  of  Commerce  degree,  a
                                      Graduate  Diploma in Accounting and an MBA
                                      from the  University of Cape Town in South
                                      Africa. He is also a chartered accountant.

                                      MEMBER:   COMPENSATION  COMMITTEE,   AUDIT
                                      COMMITTEE,      NOMINATING      COMMITTEE,
                                      GOVERNANCE COMMITTEE

CLASS II DIRECTORS: TERMS EXPIRING IN 2005

         MICHAEL KATZ                 Mr.  Katz  has  served  on  our  Board  of
                                      Directors  since 1998. Mr. Katz has served
                                      as President,  Chief Operating Officer and
                                      director    of     Transducer     Controls
                                      Corporation,  a  manufacturer  of position
                                      and pressure transducers, from 1987 to the
                                      present.  From 1987 to June 2002, Mr. Katz
                                      also served as President,  Chief Operating
                                      Officer and  director of  Tedea-Huntleigh,
                                      Inc., a  manufacturer  of  load-cells  and
                                      force-transducers.  Since  1999,  Mr. Katz
                                      has  also  served  as  Chairman  of  Lebow
                                      Products,      a      manufacturer      of
                                      torque-transducers.  Mr. Katz holds an MBA
                                      and   Bachelor   of   Science   degree  in
                                      mechanical engineering.

                                      MEMBER:   AUDIT   COMMITTEE,    NOMINATING
                                      COMMITTEE

         JONATHAN BURSTEIN            Mr.   Burstein  has  served  as  our  Vice
                                      President of Operations since 1999 and has
                                      served  on our  Board of  Directors  since
                                      1999. During this period, Mr. Burstein has
                                      been  responsible for many of the internal
                                      operations   of  the  Company,   including
                                      logistics,  purchasing  and  managing  key
                                      customer  relationships.  From 1987  until
                                      1999,  Mr.  Burstein has been  responsible
                                      for managing many of our largest  customer
                                      accounts,      including     transitioning
                                      customers  to our  MANAGED  TRIM  SOLUTION
                                      e-commerce system.


                                        5



CLASS III DIRECTOR: TERMS EXPIRING IN 2006

         MARK DYNE                    Mr.  Dyne has  served as  Chairman  of the
                                      Board of  Directors  since  1997.  He also
                                      serves  as   Chairman   of  the  Board  of
                                      Directors     of     Brilliant     Digital
                                      Entertainment,  Inc.,  a  publicly  traded
                                      corporation.  Mr. Dyne currently serves as
                                      the  Chief   Executive   Officer  and  the
                                      Managing   Director  of  EuroPlay  Capital
                                      Advisors,  LLC,  a  merchant  banking  and
                                      advisory  firm. He is a founder and former
                                      director  of  Sega  Ozisoft  Pty  Ltd.,  a
                                      leading   distributor   of   entertainment
                                      software   in  both   Australia   and  New
                                      Zealand.  Mr.  Dyne  previously  served as
                                      Chairman  and Chief  Executive  Officer of
                                      Sega  Gaming   Technology  Inc.  (USA),  a
                                      gaming  company.  Mr.  Dyne also served as
                                      Chairman  and Chief  Executive  Officer of
                                      Virgin Interactive  Entertainment  Ltd., a
                                      distributor of computer  software programs
                                      and video games based in London,  England.
                                      Mr.  Dyne was a founder  and  director  of
                                      Packard Bell NEC  Australia  Pty.  Ltd., a
                                      manufacturer  and  distributor of personal
                                      computers   through  the  Australian  mass
                                      merchant channel.

                                      MEMBER: GOVERNANCE COMMITTEE

         COLIN DYNE                   Mr. Dyne founded Tag-It,  Inc., one of our
                                      subsidiaries,  in 1991  with  his  father,
                                      Harold   Dyne,   and  has  served  as  our
                                      President since inception and as our Chief
                                      Executive   Officer  since  1997.   Before
                                      founding  Tag-It,  Inc. in 1991,  Mr. Dyne
                                      worked in  numerous  positions  within the
                                      stationery  products  industry,  including
                                      owning  and  operating  retail  stationery
                                      businesses   and   servicing   the  larger
                                      commercial   products   industry   through
                                      contract     stationery    and    printing
                                      operations.  Mr.  Dyne is the  brother  of
                                      Mark Dyne.

         G. MAXWELL PERKS             Dr. Perks was appointed as a member to the
                                      Board of Directors in October  2003.  From
                                      1972  to  present,   Dr.  Perks  has  been
                                      employed    by   the    UK-based    thread
                                      conglomerate  Coats  plc where he has held
                                      several   key    positions    within   its
                                      international   businesses.  He  currently
                                      serves as CEO of Coats North American. Dr.
                                      Perks received his Ph.D. in Chemistry from
                                      Queens University in Belfast, N. Ireland.

         OTHER EXECUTIVE OFFICERS

         JONATHAN MARKILES            Mr.   Markiles  is  our  Vice   President,
                                      Strategic     Planning     and    Business
                                      Development,  and Secretary.  Mr. Markiles
                                      joined  Tag-It,  Inc.  in May  1994 as our
                                      general   manager   where   he  has   been
                                      responsible for  production,  distribution
                                      and   international   operations.   Before
                                      joining   Tag-It,   Inc.,   Mr.   Markiles
                                      received  his MBA from the  University  of
                                      Southern California in May 1994. From 1987
                                      until  August  1992,  Mr.   Markiles  held
                                      various    operational    positions   with
                                      Windshields  America,   Inc.,  a  national
                                      chain of autoglass stores.

         RONDA FERGUSON               Ms.  Ferguson  has  served  as  our  Chief
                                      Financial  Officer  since she joined us in
                                      June 2000. Before joining us, Ms. Ferguson
                                      was a senior manager at BDO Seidman,  LLP,
                                      independent public accountants,  where she
                                      was the  director of the Apparel  Industry
                                      Practice in Los  Angeles,  California.  In
                                      this  role,   she  was   responsible   for
                                      providing audit,  transaction  support and
                                      business  advisory services to private and
                                      publicly held companies.  Ms. Ferguson has
                                      over ten years  experience  in the apparel
                                      industry.  She was  also a  member  of the
                                      advisory   board  of  a  leading   apparel
                                      industry   group.   Ms.   Ferguson   is  a
                                      certified  public  accountant and a member
                                      of the  American  Institute  of  Certified
                                      Public   Accountants  and  the  California
                                      State   Society   of   Certified    Public
                                      Accountants.


                                       6



         Pursuant to the series C preferred  stock  purchase  agreement  entered
into by us and Coats North America Consolidated,  Inc., and for so long as Coats
North  America  Consolidated  held 66 2/3% of the  shares  of the our  series  C
preferred  stock  that  it  purchased  in  September  2001,  we  agreed  to  use
commercially  reasonable  efforts to cause a representative  designated by Coats
North  America  Consolidated  to be  nominated  to  serve as a  director  of our
company.  G. Maxwell Perks currently serves as one of our directors  pursuant to
this agreement. In February 2004, Coats North America Consolidated converted all
759,494 shares of Series C Preferred Stock, plus $458,707 of accrued  dividends,
into  700,144  shares of our common  stock and  subsequently  sold these  common
shares to an unrelated party. As a result, we are no longer obligated to cause a
representative designated by Coats North America Consolidated to be nominated to
serve as a member of our board of directors.

BOARD MEETINGS AND COMMITTEES.

         The Board of Directors  held ten general  meetings  during fiscal 2003.
Each  director  attended  at  least  75% of all the  meetings  of the  Board  of
Directors and those  committees  on which he or she served in fiscal 2003,  with
the  exception  of Kevin  Bermeister  who  attended 50% of the Board of Director
meetings and Donna Armstrong who attended 38% of the Board of Director meetings.
While the Company has not  established  a policy with  respect to members of the
Board of  Directors  attending  annual  meetings,  directors  are  generally  in
attendance  at the  annual  meeting  of  shareholders.  The  Board of  Directors
maintains an audit committee,  a compensation  committee, a nominating committee
and a governance committee.

         AUDIT  COMMITTEE.  The audit  committee  currently  consists of Messrs.
Bermeister, Cohen and Katz. The role and responsibilities of the audit committee
are set forth in a written  charter  adopted  by the Board and  approved  by the
committee.  The audit  committee  approves the engagement of independent  public
accountants,  reviews the scope of the audit to be conducted by the  independent
public  accountants and meets quarterly with the independent  public accountants
and our Chief  Financial  Officer to review  matters  relating to our  financial
statements,  our  accounting  principles  and our system of internal  accounting
controls.  The audit committee reports its recommendations as to the approval of
our financial statements to the Board of Directors.  All audit committee members
are  independent  directors as defined in the listing  standards of the American
Stock Exchange  ("AMEX").  The audit  committee held four meetings during fiscal
2003. The audit  committee  operates  pursuant to a written  charter,  a copy of
which is attached to this Proxy Statement as Appendix A.

         Each  audit  committee  member  meets  the  AMEX  financial   knowledge
requirements,  and the Board of Directors  has further  determined  that each of
Messrs. Bermeister, Cohen and Katz (i) are an "audit committee financial expert"
as such term is defined in Item 401(h) of Regulation S-K  promulgated by the SEC
and (ii) also meets the AMEX professional experience requirements.

         COMPENSATION  COMMITTEE.  The compensation committee currently consists
of Messrs.  Bermeister and Cohen. The compensation  committee is responsible for
considering  and  making  recommendations  to the Board of  Directors  regarding
executive  compensation  and is responsible for  administering  our stock option
plan and executive incentive  compensation.  The compensation  committee did not
hold any meetings  during fiscal 2003.  The  compensation  committee  acted thee
times by unanimous written consent during fiscal 2003.

         NOMINATING  COMMITTEE.  The nominating  committee currently consists of
Messrs. Bermeister,  Cohen and Katz. The nominating committee is responsible for
considering  and approving  nominations  for candidates for director,  including
determining  the  appropriate  qualifications  and  experience  required of such
candidates,  and related  matters.  The nominating  committee was established in
February 2004 and did not hold any meetings  during fiscal 2003.  The members of
the nominating  committee are all  independent  directors  within the meaning of
applicable AMEX listing standards. The nominating committee operates pursuant to
a written  charter,  a copy of which is  attached  to this  Proxy  Statement  as
Appendix B.


                                       7



         In carrying out its function to nominate candidates for election to the
Board of  Directors,  the  nominating  committee  considers  the mix of  skills,
experience,  character,  commitment,  and  diversity of  background,  all in the
context of the requirements of the Board of Directors at that point in time. The
nominating  committee  believes that each candidate  should be an individual who
has  demonstrated   integrity  and  ethics  in  such  candidate's  personal  and
professional life, has an understanding of elements relevant to the success of a
publicly-traded   company  and  has   established   a  record  of   professional
accomplishment  in such  candidate's  chosen  field.  Each  candidate  should be
prepared to participate fully in board activities,  including attendance at, and
active participation in, meetings of the Board of Directors,  and not have other
personal or professional  commitments that would, in the nominating  committee's
judgment,  interfere  with or  limit  such  candidate's  ability  to do so.  The
nominating committee has no stated specific, minimum qualifications that must be
met by a candidate for a position on our Board of Directors.

         The  nominating  committee's  methods for  identifying  candidates  for
election  to  the  Board  of  Directors   (other  than  those  proposed  by  our
stockholders, as discussed below) include the solicitation of ideas for possible
candidates  from a number of  sources--members  of the Board of  Directors;  our
executives;  individuals  personally  known  to  the  members  of the  Board  of
Directors;  and other research.  The nominating  committee may also from time to
time  retain  one  or  more  third-party   search  firms  to  identify  suitable
candidates.

         A Tag-It stockholder may nominate one or more persons for election as a
director at an annual meeting of stockholders  if the stockholder  complies with
the notice,  information  and consent  provisions  contained  in our Bylaws.  In
addition,  the notice must be made in writing and include (i) the qualifications
of the proposed  nominee to serve on the Board of Directors,  (ii) the principal
occupations  and employment of the proposed  nominee during the past five years,
(iii) directorships  currently held by the proposed nominee and (iv) a statement
that the proposed  nominee has consented to the nomination.  The  recommendation
should be addressed to our Secretary.

         GOVERNANCE  COMMITTEE.  The Governance  Committee currently consists of
Messrs.  Mark Dyne and Cohen. The governance  committee's  primary purpose is to
review  and make  recommendations  regarding  the  functioning  of the  Board of
Directors as an entity,  recommend corporate governance principles applicable to
the Company and assist the Board of Directors in its reviews of the  performance
of the Board and each committee.

DIRECTOR COMPENSATION.

         We  currently  pay  nonemployee  directors  $1,500  for their  personal
attendance at any meeting of the Board of Directors  and $500 for  attendance at
any  telephonic  meeting  of the  Board  of  Directors  or at any  meeting  of a
committee  of the Board of  Directors.  Non-employee  directors,  Mr. Mark Dyne,
Messrs.  Bermeister,  Cohen and Katz,  received  25,000 options each to purchase
shares of the  Company's  common stock in April 2003 and $25,000 each in payment
for  service  on the Board of  directors  for  fiscal  2003.  We also  reimburse
directors for their  reasonable  travel expenses  incurred in attending board or
committee meetings.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION.

         There  are  no   interlocking   relationships   involving  any  of  our
compensation   committee   members  required  by  the  Securities  and  Exchange
Commission  to be reported in this Proxy  Statement  and none of our officers or
full-time employees serves on our compensation committee.

CODE OF ETHICS.

         We have  adopted a Code of  Ethical  Conduct  that  applies  to the our
principal executive officer,  principal financial officer,  principal accounting
officer or controller,  or persons performing  similar functions,  as well as to
our other  employees  and  directors  generally.  A copy of our Code of  Ethical
Conduct  was filed as an exhibit  our Annual  Report on Form 10-K for the fiscal
year ended December 31, 2003.


                                       8



STOCKHOLDER COMMUNICATIONS WITH THE BOARD OF DIRECTORS.

         Our  Board  of  Directors  has  adopted  three  methods  by  which  our
stockholders  may communicate  with the Board  regarding  matters of substantial
importance to the Company. These methods are as follows:

         1.       PROCEDURES FOR SUBMISSION OF  COMMUNICATIONS  REGARDING  AUDIT
AND ACCOUNTING MATTERS. Pursuant to the duties and responsibilities delegated to
the Audit  Committee of our Board of Directors in its Audit  Committee  Charter,
our Audit  Committee  adopted  procedures  for (a) the receipt,  retention,  and
treatment  of  communications  received  by us  regarding  accounting,  internal
accounting  controls,  or  auditing  matters;  and  (b)  the  submission  by our
employees,  on a confidential and anonymous basis, of  communications  regarding
questionable  accounting or auditing matters.  These procedures allow any person
to submit a good faith  communication  regarding  these various audit,  internal
accounting  control and  accounting  matters to the Audit  Committee,  or to our
management,  and any employee to do so on a  confidential  and anonymous  basis,
without fear of  dismissal or  retaliation  of any kind.  Ultimately,  the Audit
Committee will oversee  treatment of  communications in this area, and therefore
any  submissions  would be reviewed by those  members of the Board of  Directors
serving  on the  Audit  Committee.  The Audit  Committee  also may  submit  such
communications  to the Board of Directors for review and oversight as well.  The
Procedures for  Submission of Audit and Accounting  Matters can be found on this
website at www.tagitpacific.com.

         2.       CODE OF ETHICAL CONDUCT.  Our Code of Ethical Conduct,  a copy
of which was filed as an exhibit to our Annual  Report on Form 10-K for the year
ended December 31, 2003,  identifies  the e-mail address of our Chief  Financial
Officer and a mailing  address of the Audit Committee of our Board of Directors.
This allows  individuals  to contact  those  Board  members in  connection  with
matters  concerning  the code  and our  company's  overall  ethical  values  and
standards.

         3.       INVESTOR RELATIONS.  Our investor relations manager,  Jonathan
Markiles, addresses all of our investor relations matters. Stockholders are free
to contact Mr.  Markiles at  info@tagitpacific.com,  or our  Investor  Relations
Department, at 818-444-4100.  Mr. Markiles determines whether inquiries or other
communications with respect to investor relations should be relayed to our Board
of Directors or to management.  Typical  communications  relayed to our Board of
Directors  or  management  involve  stockholder  proposal  matters,   audit  and
accounting matters addressed in item 1 above, and matters related to our code of
ethical conduct addressed in item 2 above.

         Each  director on our Board of  Directors is  encouraged  to attend our
annual meeting of  stockholders.  All of our directors  attended our 2003 Annual
Meeting of Stockholders.


                                       9



                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE.

         The following table sets forth, as to the Chief Executive Officer,  and
as to each of the other most  highly  compensated  officers  whose  compensation
exceeded $100,000 during the last fiscal year (the "Named Executive  Officers"),
information  concerning all compensation paid for services to the Company in all
capacities for each of the three years ended December 31 indicated below.


                           SUMMARY COMPENSATION TABLE

                                                                                   LONG TERM
                                                                                  COMPENSATION
                                                                                  ------------
                                                                  ANNUAL           NUMBER OF
                                            FISCAL YEAR        COMPENSATION        SECURITIES
NAME AND                                       ENDED      ---------------------    UNDERLYING
PRINCIPAL POSITION                          DECEMBER 31     SALARY    OTHER (1)     OPTIONS
- -----------------------------------------   -----------   ---------   ---------   ------------
                                                                        
Colin Dyne...............................      2003       $ 452,397   $  43,602     100,000
     Chief Executive Officer, President        2002         438,305      55,787     100,000
       and Director                            2001         326,536      51,680      50,000


Jonathan Burstein........................      2003       $ 246,079   $  17,409      35,000
     Vice President of Operations and          2002         197,980      21,005      25,000
       Director                                2001         187,596      22,434      15,000



Ronda Ferguson...........................      2003       $  83,613   $  12,080      25,000
     Chief Financial Officer                   2002         118,592      11,248      25,000
                                               2001         142,308       8,833      20,000

Jonathan Markiles .......................      2003       $ 200,000   $  --           --
     Vice President of Strategic Planning      2002         200,000      --           --
       and Business Development and            2001         190,769      --          15,000
       Secretary

- ----------
<FN>
(1)      Other  compensation  indicated  in the above table  consists of car and
         expense allowances and medical and disability insurance.
</FN>



                                       10



OPTION GRANTS IN FISCAL 2003.

         The  following  table sets forth  information  regarding  stock options
granted to the Named  Executive  Officers  during the fiscal year ended December
31, 2003.  This  information  includes  hypothetical  potential gains from stock
options granted in fiscal 2003. These  hypothetical  gains are based entirely on
assumed annual growth rates of 5% and 10% in the value of our common stock price
over the 10-year life of the stock options granted in fiscal 2003. These assumed
rates of growth were  selected by the  Securities  and Exchange  Commission  for
illustrative  purposes only and are not intended to predict future stock prices,
which  will  depend  upon  market  conditions  and our  future  performance  and
prospects.


                          OPTION GRANTS IN FISCAL 2003

                                     PERCENT OF
                                       TOTAL
                                      OPTIONS                                     POTENTIAL
                        NUMBER OF    GRANTED TO                                REALIZABLE VALUE
                       SECURITIES     EMPLOYEES    EXERCISE                       AT ASSUMED
                       UNDERLYING        IN        OR BASE                   RATE OF STOCK PRICE
                         OPTIONS       FISCAL      PRICE PER   EXPIRATION      APPRECIATION FOR
NAME                     GRANTED       YEAR(1)     SHARE(2)       DATE          OPTION TERM(3)
- ----                   -----------   ----------    --------   -----------    --------------------
                                                                                 5%         10%
                                                                                 --         ---
                                                                      
Colin Dyne..........   100,00(4)       19.6%        $ 3.50      12/31/13     $ 220,113  $ 557,810
Jonathan Burstein...    35,00(5)        6.9           3.50      12/31/13        77,040    195,233
Ronda Ferguson......    25,00(5)        4.9           3.50      12/31/13        55,028    139,452
Jonathan Markiles...        --           --             --            --            --         --

- ----------
<FN>
(1)      We granted  options  covering an aggregate of 510,000  shares of common
         stock to employees during the fiscal year ended December 31, 2003.
(2)      The exercise price and tax withholding  obligations related to exercise
         may be paid by delivery  of already  owned  shares,  subject to various
         conditions.
(3)      The  potential  realizable  value is based on the  assumption  that the
         Common Stock appreciates at the annual rate shown (compounded annually)
         from the date of grant until the  expiration of the option term.  These
         amounts are calculated  pursuant to applicable  requirements of the SEC
         and do not  represent  a  forecast  of the future  appreciation  of the
         Common Stock.
(4)      These options vested immediately upon the date of the grant.
(5)      These options vest  quarterly over a one-year  period  beginning on the
         date of grant.
</FN>



                                       11



AGGREGATED  OPTION  EXERCISES  IN LAST  FISCAL YEAR AND FISCAL  YEAR-END  OPTION
VALUES.

         The  following  table  sets  forth,  for  each of the  Named  Executive
Officers,  certain  information  regarding  the number of shares of common stock
underlying  stock options held at fiscal  year-end and the value of options held
at fiscal  year-end  based upon the last reported  sales price of the underlying
securities  on the  American  Stock  Exchange  ($4.49 per share) on December 31,
2003,  the last  trading day during  2003,  as reported  by the  American  Stock
Exchange.  No options were  exercised  by the Named  Executive  Officers  during
fiscal 2003.


       AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
                                 OPTION VALUES


                       SHARES                    NUMBER OF SECURITIES
                      ACQUIRED                  UNDERLYING UNEXERCISED          VALUE OF UNEXERCISED
                         ON        VALUE             OPTIONS AT                IN-THE-MONEY OPTIONS AT
                      EXERCISE    REALIZED        DECEMBER 31, 2003               DECEMBER 31, 2003
- ------------------    --------    --------    ---------------------------    ---------------------------
NAME                                          EXERCISABLE   UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
- ----                                          -----------   -------------    -----------   -------------
                                                                            

Colin Dyne .......       --        $ --         535,000            --          $ 299,838      $     --
Jonathan Burstein.       --          --         166,250         8,750            177,888         8,663
Ronda Ferguson....       --          --         108,750         6,250             76,663         6,188
Jonathan Markiles.       --          --          80,000            --             81,163            --



EMPLOYMENT CONTRACTS.

         None of the Named Executive  Officers have  employment  agreements with
the Company and their employment may be terminated at any time.

STOCK INCENTIVE PLAN.

         The Company adopted the Tag-It Pacific, Inc. 1997 Stock Plan (the "1997
Plan") in October  1997.  The purpose of the 1997 Plan is to provide  incentives
and rewards to selected eligible directors,  officers, employees and consultants
of the  Company  or its  subsidiaries  in order to assist  the  Company  and its
subsidiaries in attracting,  retaining and motivating those persons by providing
for or increasing the proprietary interests of those persons in the Company, and
by  associating  their  interests  in the  Company  with those of the  Company's
stockholders.  Currently,  the maximum number of shares of common stock that may
be issued  pursuant to awards granted under the 1997 Plan is 2,577,500,  subject
to certain  adjustments to prevent dilution.  Any shares of common stock subject
to an award which for any reason  expires or  terminates  unexercised  are again
available for issuance under the 1997 Plan.

         The 1997 Plan  authorizes its  administrator  to enter into any type of
arrangement with an eligible  participant that, by its terms,  involves or might
involve the  issuance  of (1) shares of common  stock,  (2) an option,  warrant,
convertible security, stock appreciation right or similar right with an exercise
or conversion privilege at a price related to the common stock, or (3) any other
security or benefit with a value derived from the value of the common stock. Any
stock  option  granted may be an incentive  stock  option  within the meaning of
Section 422 of the Internal  Revenue Code of 1986,  as amended (the "Code") or a
nonqualified  stock  option.  The 1997 Plan  currently  is  administered  by the
Compensation Committee of the Board of Directors of the Company.  Subject to the
provisions of the 1997 Plan, the Compensation Committee will have full and final
authority to select the  executives  and other  employees to whom awards will be
granted  thereunder,  to  grant  the  awards  and to  determine  the  terms  and
conditions of the awards and the number of shares to be issued pursuant thereto.
No participant  may receive awards  representing  more than 25% of the aggregate
number of shares of common stock that may be issued pursuant to all awards under
the 1997 Plan.

         As of  December  31,  2003,  599,500  shares of common  stock  remained
available for grant of awards to eligible participants under the 1997 Plan.


                                       12



                        REPORT OF COMPENSATION COMMITTEE

         The  Compensation  Committee  is  charged  with the  responsibility  of
administering all aspects of the Company's executive  compensation programs. The
committee,  which  currently  is  comprised  of  two  independent,  non-employee
directors,  also grants all stock  options and  otherwise  administers  the 1997
Plan.  In  connection  with  its  deliberations,  the  committee  seeks,  and is
significantly  influenced  by,  the views of the Chief  Executive  Officer  with
respect to appropriate compensation levels of the other officers.

         TOTAL  COMPENSATION.  It  is  the  philosophy  of  the  committee  that
executive   compensation   should  be  structured  to  provide  an   appropriate
relationship  between executive  compensation and performance of the Company and
the share price of the common stock, as well as to attract,  motivate and retain
executives of outstanding  abilities and experience.  The principal  elements of
total compensation paid to executives of the Company are as follows:

         BASE SALARY.  Base salaries are  negotiated at the  commencement  of an
executive's  employment  with the  Company,  and are  designed  to  reflect  the
position,  duties and  responsibilities  of each executive officer,  the cost of
living in the area in which the  officer  is  located,  and the  market for base
salaries  of  similarly  situated  executives  at  other  companies  engaged  in
businesses  similar  to that  of the  Company.  Base  salaries  may be  annually
adjusted in the sole  discretion of the  committee to reflect  changes in any of
the foregoing factors.

         STOCK  INCENTIVE  PLAN  OPTIONS  AND AWARDS.  Under the 1997 Plan,  the
committee  is  authorized  to grant any type of award  which  might  involve the
issuance of shares of common stock, options,  warrants,  convertible securities,
stock appreciation  rights or similar rights or any other securities or benefits
with a value derived from the value of the common  stock.  The number of options
granted to an individual is based upon a number of factors, including his or her
position, salary and performance, and the overall performance and stock price of
the Company.

         ANNUAL INCENTIVES.  The committee believes that executive  compensation
should  be  determined  with  specific   reference  to  the  Company's   overall
performance  and goals,  as well as the performance and goals of the division or
function over which each  individual  executive has primary  responsibility.  In
this regard, the committee considers both quantitative and qualitative  factors.
Quantitative items used by the committee in analyzing the Company's  performance
include sales and sales growth,  results of operations and an analysis of actual
levels of operating results and sales to budgeted amounts.  Qualitative  factors
include the  committee's  assessment of such matters as the  enhancement  of the
Company's image and reputation,  expansion into new markets, and the development
and success of new strategic relationships and new marketing opportunities.

         DETERMINATION OF CHIEF EXECUTIVE OFFICER'S COMPENSATION.  The committee
believes that the Chief Executive  Officer's  compensation  should be determined
with specific reference to the Company's overall  performance and goals applying
the same  quantitative  and  qualitative  factors with which it  determines  the
annual  incentives of its other executive  officers.  The committee set the base
salary for the Chief Executive Officer for the fiscal year 2003 at a level which
is  designed  to provide  the Chief  Executive  Officer  with a salary  which is
competitive  with salaries paid to chief executive  officers of  similarly-sized
companies in the industry and  commensurate  with the Chief Executive  Officer's
experience.

         OMNIBUS   BUDGET   RECONCILIATION   ACT   IMPLICATIONS   FOR  EXECUTIVE
COMPENSATION.  Effective  January 1, 1994,  under Section 162(m) of the Internal
Revenue Code of 1986, as amended (the "Code"),  a public company  generally will
not be entitled to a deduction for  non-performance-based  compensation  paid to
certain executive officers to the extent such compensation exceeds $1.0 million.
Special rules apply for "performance-based" compensation, including the approval
of the performance goals by the stockholders of the Company.

         All compensation paid to the Company's employees in fiscal 2003 will be
fully deductible.  With respect to compensation to be paid to executives in 2004
and future  years,  in  certain  instances  such  compensation  may exceed  $1.0
million.  However,  in order to maintain  flexibility in compensating  executive
officers  in  a  manner  designed  to  promote  varying   corporate  goals,  the
Compensation  Committee has not adopted a policy that all  compensation  must be
deductible.

                                            Compensation Committee:

                                                     Kevin Bermeister
                                                     Brent Cohen


                                       13



                            REPORT OF AUDIT COMMITTEE

         The audit committee of the Board of Directors,  which consists of three
independent directors,  as that term is defined in Section 121(A) of the listing
standards of the American  Stock  Exchange,  has  furnished the report set forth
below:

         The audit committee  assists the Board in overseeing and monitoring the
integrity of the Company's  financial  reporting  process,  its compliance  with
legal and regulatory  requirements  and the quality of its internal and external
audit processes.  The role and  responsibilities  of the audit committee are set
forth in a written charter adopted by the Board. The audit committee reviews and
reassesses  the charter  annually  and  recommends  any changes to the Board for
approval.

         The audit committee is responsible for overseeing the Company's overall
financial  reporting  process.  In  fulfilling  its   responsibilities  for  the
financial statements for fiscal year 2003, the audit committee:

   - Reviewed and discussed the audited financial  statements for the year ended
     December  31,  2003 with  management  and BDO  Seidman,  LLP  ("BDO"),  the
     Company's independent auditors;

   - Discussed  with BDO the matters  required to be  discussed  by Statement on
     Auditing Standards No. 61 relating to the conduct of the audit;

   - Received   written   disclosures  and  a  letter  from  BDO  regarding  its
     independence  as required by  Independence  Standards Board Standard No. 1.
     The audit committee discussed with BDO their independence; and

   - Based on its review of the audited  financial  statements  and  discussions
     with  management  and  BDO,  recommended  to the  Board  that  the  audited
     financial  statements  be included in the  Company"s  Annual Report on Form
     10-K for the year ended  December  31, 2003 for filing with the  Securities
     and Exchange Commission.

         The audit  committee also  considered the status of pending  litigation
and other areas of  oversight  relating  to the  financial  reporting  and audit
process that the committee determined appropriate.

         AUDIT FEES - The aggregate fees billed by BDO for professional services
rendered  for the audit of our  annual  financial  statements  and review of our
financial  statements  included in our Forms 10-Q or services  that are normally
provided in connection with statutory and regulatory filings,  were $120,500 for
fiscal year 2003 and $109,000 for fiscal year 2002.

         AUDIT-RELATED  FEES - The aggregate fees billed by BDO for professional
services rendered for assurance and related services  reasonably  related to the
performance of the audit or review of our financial statements (other than those
reported  above)  for  fiscal  years  2003 and 2002  were  $16,604  and  $5,112,
respectively.

         TAX FEES - The aggregate fees billed by BDO for  professional  services
rendered for tax compliance, tax advice and tax planning were $36,918 for fiscal
year 2003. The aggregate fees billed by Grant Thornton for professional services
rendered for tax compliance, tax advice and tax planning were $29,880 for fiscal
year 2002.

         ALL OTHER FEES - There were no fees billed by BDO or Grant Thornton for
services  rendered to the Company other than the services  described above under
"Audit Fees," "Audit-Related Fees" and "Tax Fees"

         The audit  committee has considered  whether the provision of non-audit
services is compatible with maintaining the principal accountant's independence.

                                            Audit Committee:

                                                         Kevin Bermeister
                                                         Brent Cohen
                                                         Michael Katz


                                       14



                                PERFORMANCE GRAPH

         The  following  graph sets forth the  percentage  change in  cumulative
total  stockholder  return of the common stock of the Company  during the period
from  December  31, 1998 to December  31,  2003,  compared  with the  cumulative
returns of the American Stock  Exchange  Market Value (U.S. & Foreign) Index and
The Dow Jones US  Textiles & Apparel  Index.  The  comparison  assumes  $100 was
invested on December  31, 1998 in the common stock of the Company and in each of
the foregoing indices. The stock price performance on the following graph is not
necessarily indicative of future stock price performance.

                          [PERFORMANCE GRAPH OMITTED]








                                                      Cumulative Total Return
                       ----------------------------------------------------------------------------------------
                       December 31,   December 31,   December 31,    December 31,   December 31,   December 31,
                          1998            1999           2000            2001           2002           2003
                       ----------------------------------------------------------------------------------------
                                                                                  
Tag-It Pacific, Inc.     100.00        128.57          92.87           90.29          82.97         102.63
AMEX  Market Value
  (U.S. & Foreign)       100.00        169.96         141.55          122.47         103.02         144.90
Dow Jones US Textiles
  & Apparel              100.00         97.34         118.29          119.30         111.18         149.61



                                       15



           CERTAIN TRANSACTIONS WITH DIRECTORS AND EXECUTIVE OFFICERS

         Except as disclosed in this Proxy  Statement,  neither the nominees for
election as directors of the Company,  the  directors or senior  officers of the
Company,  nor any stockholder owning more than five percent of the issued shares
of the Company,  nor any of their respective  associates or affiliates,  had any
material interest,  direct or indirect, in any material transaction to which the
Company was a party during fiscal 2003, or which is presently proposed.

TRANSACTIONS  INVOLVING OUR OFFICERS,  DIRECTORS,  OR THEIR IMMEDIATE FAMILY AND
AFFILIATES.

         Pursuant to a consulting agreement, we paid $137,000 in consulting fees
to Diversified Consulting,  LLC, a company owned by Audrey Dyne, mother of Colin
Dyne and Mark Dyne,  for the year ended  December 31, 2003. We also paid $41,300
in consulting fees to Kevin Bermeister,  a director, for the year ended December
31, 2003. In addition, we paid $20,000 in transportation fees to a company owned
in part by Mark Dyne, our Chairman during the year ended December 31, 2003.

         As of December 31, 2003, we were  indebted to Monto  Holdings Pty. Ltd.
in the aggregate amount of $60,919. Mark Dyne, our Chairman, holds a significant
equity  interest  in Monto  Holdings  Pty.  Ltd.  Kevin  Bermeister,  one of our
directors,  also holds an equity  interest in Monto Holdings Pty. Ltd. The loans
from Monto Holdings Pty. Ltd. are all evidenced by promissory  notes and are due
and payable on the  fifteenth  day following the date on which the holder of the
promissory note makes written demand for payment.

         Mark Dyne  loaned us  $160,000  in August  1999 and  $15,000 in January
1999. This indebtedness is evidenced by unsecured promissory notes, dated August
17,  1999 and  January  31,  1999,  which are due and payable on demand and bear
interest  at a rate of 7.0% and 7.5% per annum.  During the year ended  December
31, 2000, we repaid $95,205 to Mr. Dyne. In October 2000,  Mark Dyne loaned us a
further  $500,000.  This  indebtedness  is  evidenced by a  convertible  secured
subordinated promissory note, dated October 4, 2000, which is due and payable on
demand,  bears  interest  at a rate of 11.0% per annum  and  convertible  at the
election of the holder into our common  stock at a price of $4.50 per share.  At
December  31,  2003,  we were  indebted to Mr. Dyne in the  aggregate  amount of
$579,795.

         As of December  31, 2003,  Colin Dyne was  indebted to Tag-It,  Inc. as
part of a series of loans in the aggregate amount of $687,076, including accrued
interest.  A portion of this  indebtedness  is evidenced  by a promissory  note,
dated August 31, 1997, in the principal amount of $71,542 and a promissory note,
dated October 15, 1997, in the principal amount of $6,089. Both promissory notes
are due and payable on demand and bear interest at a rate of 7.5% per annum. The
remaining  indebtedness  is due and payable on demand and bears interest at 8.5%
and prime.  In addition  to these two  promissory  notes,  Colin Dyne loaned the
Company $185,000 in December 2000. The note payable is unsecured, bears interest
at a rate of 8.5% and is due on demand. The aggregate net amount due from Mr. at
December 31, 2003 amounted to $441,026.

         We  previously  reported  that  Jonathan  Burstein,  Director  and Vice
President of Operations, was indebted to Tag-It, Inc. in the aggregate amount of
$99,597.  This  indebtedness  was  adjusted  for at the approval of the Board of
Directors  during the year ended  December  31,  2003,  resulting  in no further
obligations due from Mr. Burstein.

         On October  4, 2002,  we entered  into a note  payable  agreement  with
Harris Toibb, the beneficial owner of approximately  7.0% of our common stock at
March 19, 2004,  in the amount of $500,000 to fund  additional  working  capital
requirements. The note payable was unsecured, due on demand, accrued interest at
4% and was  subordinated  to UPS Capital.  This note was re-paid on February 28,
2003.


                                       16



TRANSACTIONS INVOLVING STRATEGIC RELATIONSHIPS WITH CUSTOMERS AND SUPPLIERS.

         In  October  1998,  KG  Investment,  LLC, a Los  Angeles-based  private
investment company,  purchased  2,390,000  restricted shares of our common stock
for an aggregate price of $2,688,750. KG Investment,  LLC is affiliated with our
largest customer, Tarrant Apparel Group and its affiliate, because the owners of
KG Investment,  LLC are Gerard Guez,  Chairman of the Board and Chief  Executive
Officer and a significant  stockholder of Tarrant  Apparel Group,  and Todd Kay,
Vice  Chairman of the Board and a  significant  stockholder  of Tarrant  Apparel
Group.

         In connection with this  investment,  KG Investment,  LLC agreed not to
dispose  of its  shares of common  stock  before  October  16,  2000,  except to
affiliated parties,  without our prior written consent.  After October 16, 2000,
KG  Investment,  LLC may sell or transfer any of the shares in  accordance  with
applicable  law;  provided that we have an assignable  right of first refusal to
purchase  the  shares  upon  the  same  or  economically  equivalent  terms  and
conditions,  if the sale is not made in accordance with the volume  restrictions
of Rule 144  under the  Securities  Act of 1933 or in  connection  with a public
offering initiated by us. We granted KG Investment,  LLC piggyback  registration
rights  which  entitles  it to sell its shares of common  stock in a  registered
public  offering in the same  proportion  as shares of common  stock sold in the
same offering by any of Colin Dyne, Mark Dyne, the Estate of Harold Dyne,  Larry
Dyne or Jonathan Burstein.  KG Investment,  LLC transferred its shares to Gerard
Guez and Todd Kay and,  as of March 19,  2004,  they each own 5.6% of our common
stock or 1,005,000 shares.

         On December 22, 2000,  we entered  into an exclusive  supply  agreement
with Azteca  Production  International,  Inc.,  AZT  International  SA D RL, and
Commerce Investment Group, LLC. Pursuant to this supply agreement we provide all
trim-related  products for certain  programs  manufactured by Azteca  Production
International.   The  agreement  provides  for  a  minimum  aggregate  total  of
$10,000,000  in annual  purchases  by Azteca  Production  International  and its
affiliates  during each year of the three-year term of the agreement,  if and to
the extent,  we are able to provide trim products on a basis that is competitive
in terms of price  and  quality.  Under the terms of the  supply  agreement,  we
issued 1,000,000 shares of restricted common stock to Commerce Investment Group,
LLC. The shares of restricted stock were issued at the market price of our stock
at the time of issuance.

         Total  sales to Tarrant  and Azteca and their  affiliates  for the year
ended December 31, 2003 amounted to  approximately  $25,883,000.  As of December
31, 2003, accounts receivable related parties included approximately $11,721,000
due from  Tarrant  and  Azteca  and  their  affiliates.  Terms  are net 60 days.
Transportation  fees paid to a company that has common ownership with Azteca for
the year ended December 31, 2003 amounted to $210,000.

         In  accordance  with the series C preferred  stock  purchase  agreement
entered  into by the Company  and Coats North  America  Consolidated,  Inc.,  an
affiliate of Coats,  plc, on  September  20,  2001,  759,494  shares of series C
convertible  redeemable  preferred  stock  were  issued to Coats  North  America
Consolidated, Inc. in exchange for an equity investment from Coats North America
Consolidated  of $3  million  cash.  Pursuant  to the series C  preferred  stock
purchase  agreement,  and for so long as Coats held 66 2/3% of the shares of the
series C preferred  stock,  the Company  agreed to use  commercially  reasonable
efforts to cause a  representative  designated by Coats to be nominated to serve
as a director of our company.  In connection  with the series C preferred  stock
purchase  agreement,  the Company also entered into a 10-year  co-marketing  and
supply agreement with Coats that provides for selected introductions into Coats'
customer base and the Company's  trim  packages  will  exclusively  offer thread
manufactured  by Coats.  Total  purchases from Coats for the year ended December
31, 2003 amounted to approximately $7,764,000. On February 25, 2004, the holders
of the  series C  preferred  stock  converted  all  759,494  shares  of Series C
Preferred Stock, plus $458,707 of accrued dividends,  into 700,144 shares of our
common stock. The shares were subsequently sold to an unrelated party.


                                       17



ITEM 2:  PROPOSAL TO AMEND THE 1997 STOCK PLAN
- --------------------------------------------------------------------------------

         GENERAL.

         The Board of Directors has approved an amendment (the "Plan Amendment")
to the Tag-It Pacific,  Inc. 1997 Stock Plan to increase the number of shares of
common stock available for issuance under the 1997 Plan from 2,577,500 shares to
3,077,500  shares.  The 1997 Plan is  attached  hereto as  Appendix  C. The Plan
Amendment is being submitted to the Company's stockholders for approval.

         The Board of  Directors  approved  the Plan  Amendment to ensure that a
sufficient number of shares of common stock are available for issuance under the
1997 Plan. At March 19, 2004,  599,500 shares  remained  available for grants of
awards under the 1997 Plan. The Board of Directors  believes that the ability to
grant stock-based awards is important to the future success of the Company.  The
grant of stock options and other stock-based  awards can motivate high levels of
performance and provide an effective means of recognizing employee contributions
to the success of the Company.  In  addition,  stock-based  compensation  can be
valuable in recruiting and retaining  highly  qualified  technical and other key
personnel who are in great demand as well as rewarding and providing  incentives
to our current  employees.  The increase in the number of shares  available  for
awards  under the 1997 Plan will  enable the  Company to continue to realize the
benefits of granting stock-based compensation.

         At March 30, 2004, the last reported sales price of the common stock on
the American Stock Exchange was $6.00 per share.

SUMMARY OF THE 1997 PLAN.

         PURPOSE.  The  purpose  of the 1997 Plan is to provide  incentives  and
rewards to selected eligible directors,  officers,  employees and consultants of
the  Company  or its  subsidiaries  in  order  to  assist  the  Company  and its
subsidiaries in attracting,  retaining and motivating those persons by providing
for or increasing the proprietary interests of those persons in the Company, and
by  associating  their  interests  in the  Company  with those of the  Company's
stockholders.

         ADMINISTRATION.  The 1997  Plan  may be  administered  by the  Board of
Directors,  or a committee  of two or more  directors  appointed by the Board of
Directors  whose  members  serve at the  pleasure  of the  Board.  The 1997 Plan
currently  is  administered  by  the  Compensation  Committee  of the  Board  of
Directors.  The  party  administering  the  1997  Plan  is  referred  to as  the
"Administrator."  Subject to the provisions of the 1997 Plan, the  Administrator
has full and final  authority  to (i)  select  from  among  eligible  directors,
officers,  employees and  consultants,  those persons to be granted awards under
the 1997 Plan, (ii) determine the type,  size and terms of individual  awards to
be made to each person  selected,  (iii)  determine the time when awards will be
granted  and  to  establish  objectives  and  conditions   (including,   without
limitation,  vesting and  performance  conditions),  if any, for earning awards,
(iv)  amend  the  terms or  conditions  of any  outstanding  award,  subject  to
applicable  legal  restrictions  and to the  consent of the other  party to such
award, (v) to determine the duration and purpose of leaves of absences which may
be  granted  to  holders of awards  without  constituting  termination  of their
employment,  (vi) authorize any person to execute, on behalf of the Company, any
instrument  required  to  carry  out the  purposes  of the 1997  Plan,  (vii) by
resolution  adopted by the  Board,  to  authorize  one or more  officers  of the
Company  to  designate   eligible  employees  of  the  Company  or  any  of  its
subsidiaries  to be  recipients  of awards  and/or  determine the number of such
awards  to be  received  by such  employees,  provided  that the  resolution  so
authorizing  such officer or officers  shall  specify the total number of awards
such  officer  or  officers  may  award,  and  (viii)  make  any and  all  other
determinations  which the Administrator  determines to be necessary or advisable
in the  administration  of the 1997 Plan. The  Administrator  has full power and
authority to  administer  and  interpret  the 1997 Plan and to adopt,  amend and
revoke such rules, regulations,  agreements,  guidelines and instruments for the
administration  of the 1997  Plan and for the  conduct  of its  business  as the
Administrator deems necessary or advisable.

         ELIGIBILITY.  Any  person  who  is a  director,  officer,  employee  or
consultant of the Company,  or any of its  subsidiaries  (a  "Participant"),  is
eligible  to be  considered  for the grant of awards  under  the 1997  Plan.  No
Participant  may  receive  awards  representing  more than 25% of the  aggregate
number of shares of common stock that may be issued pursuant to all awards under
the 1997 Plan.  At March 19, 2004,  approximately  193  officers,  directors and
employees of the Company were eligible to receive awards under the 1997 Plan.


                                       18



         TYPES OF AWARDS.  Awards  authorized under the 1997 Plan may consist of
any type of arrangement with a Participant that, by its terms, involves or might
involve or be made with  reference  to the  issuance of shares of the  Company's
common stock,  or a derivative  security  with an exercise or  conversion  price
related to the common stock or with a value derived from the value of the common
stock.  Awards are not  restricted  to any  specified  form or structure and may
include sales,  bonuses and other transfers of stock,  restricted  stock,  stock
options, reload stock options, stock purchase warrants,  other rights to acquire
stock or securities convertible into or redeemable for stock, stock appreciation
rights,  phantom stock, dividend  equivalents,  performance units or performance
shares,  or any other type of award which the  Administrator  shall determine is
consistent  with the objectives  and  limitations of the 1997 Plan. An award may
consist of one such security or benefit,  or two or more of them in tandem or in
the alternative.

         CONSIDERATION.  The common stock or other property  underlying an award
may be issued for any lawful  consideration as determined by the  Administrator,
including,  without  limitation,  a  cash  payment,  services  rendered,  or the
cancellation of  indebtedness.  An award may provide for a purchase price of the
common stock or other property at a value less than the fair market value of the
common stock or other property on the date of grant.  In addition,  an award may
permit the  recipient  to pay the  purchase  price of the common  stock or other
property or to pay such  recipient's tax withholding  obligation with respect to
such  issuance,  in whole or in part, by delivering  previously  owned shares of
capital  stock of the Company or other  property,  or by reducing  the number of
shares  of  common  stock or the  amount of other  property  otherwise  issuable
pursuant to such award.

         TERMINATION  OF AWARDS.  All awards  granted under the 1997 Plan expire
ten years from the date of grant, or such shorter period as is determined by the
Administrator.  No option is exercisable by any person after such expiration. If
an award  expires,  terminates  or is  canceled,  the shares of common stock not
purchased thereunder shall again be available for issuance under the 1997 Plan.

         AMENDMENT AND TERMINATION OF THE 1997 PLAN. The Administrator may amend
the 1997 Plan at any time,  may suspend it from time to time or may terminate it
without  approval  of the  stockholders;  provided,  however,  that  stockholder
approval is required for any amendment which materially  increases the number of
shares for which awards may be granted,  materially modifies the requirements of
eligibility, or materially increases the benefits which may accrue to recipients
of awards under the 1997 Plan. However, no such action by the Board of Directors
or stockholders  may unilaterally  alter or impair any award previously  granted
under the 1997 Plan without the consent of the  recipient  of the award.  In any
event, the 1997 Plan shall terminate on October 1, 2007 (ten years following the
date it was approved by the Company's  stockholders) unless sooner terminated by
action of the Board of Directors.

         EFFECT OF SECTION  16(B) OF THE  SECURITIES  EXCHANGE ACT OF 1934.  The
acquisition and disposition of common stock by officers, directors and more than
10% stockholders of the Company ("Insiders")  pursuant to awards granted to them
under the 1997 Plan may be subject to Section 16(b) of the  Securities  Exchange
Act of 1934. Pursuant to Section 16(b), a purchase of common stock by an Insider
within six months  before or after a sale of common  stock by the Insider  could
result in recovery by the Company of all or a portion of any amount by which the
sale proceeds exceed the purchase  price.  Insiders are required to file reports
of  changes  in  beneficial  ownership  under  Section  16(a) of the  Securities
Exchange Act of 1934 upon  acquisitions and  dispositions of shares.  Rule 16b-3
provides an exemption  from Section  16(b)  liability  for certain  transactions
pursuant to certain  employee benefit plans. The 1997 Plan is designed to comply
with Rule 16b-3.

         FEDERAL INCOME TAX CONSEQUENCES FOR STOCK OPTIONS.

         As of March 30,  2004,  the only type of award  granted by the  Company
under  the  1997  Plan  has been  stock  options.  The  following  is a  general
discussion of the principal  United States  federal income tax  consequences  of
both  "incentive  stock  options"  within the meaning of Section 422 of the Code
("Incentive  Stock  Options") and  non-statutory  stock options  ("Non-statutory
Stock Options")  based upon the United States Internal  Revenue Code of 1986, as
amended, and the Treasury Regulations promulgated  thereunder,  all of which are
subject  to  modification  at any  time.  The 1997 Plan  does not  constitute  a
qualified  retirement  plan under  Section  401(a) of the Code (which  generally
covers  trusts  forming part of a stock bonus,  pension or  profit-sharing  plan
funded by employer and/or employee  contributions  which are designed to provide
retirement  benefits to  participants  under certain  circumstances)  and is not
subject to the  Employee  Retirement  Income  Security  Act of 1974 (the pension
reform  law which  regulates  most types of  privately  funded  pension,  profit
sharing and other employee benefit plans).


                                       19



         CONSEQUENCES  TO  EMPLOYEES:  INCENTIVE  STOCK  OPTIONS.  No  income is
recognized  for  federal  income  tax  purposes  by an  optionee  at the time an
Incentive Stock Option is granted,  and, except as discussed below, no income is
recognized by an optionee upon his or her exercise of an Incentive Stock Option.
If the optionee  makes no disposition of the common stock received upon exercise
within two years from the date such option was granted or one year from the date
such option is exercised (the "ISO Holding Period  Requirements"),  the optionee
will recognize  long-term capital gain or loss when he or she disposes of his or
her common stock. Such gain or loss generally will be measured by the difference
between the exercise price of the option and the amount  received for the common
stock at the time of disposition.

         If the optionee  disposes of the common stock acquired upon exercise of
an  Incentive   Stock  Option   without   satisfying   the  ISO  Holding  Period
Requirements,  any amount realized from such "disqualifying disposition" will be
taxed at ordinary income tax rates in the year of disposition to the extent that
(i) the lesser of (a) the fair market value of the shares of common stock on the
date the  Incentive  Stock Option was  exercised or (b) the fair market value of
such shares at the time of such  disposition  exceeds (ii) the  Incentive  Stock
Option  exercise price.  Any amount  realized upon  disposition in excess of the
fair market value of the shares of common stock on the date of exercise  will be
treated as long-term or  short-term  capital gain  depending  upon the length of
time the shares have been held.

         The use of stock acquired through exercise of an Incentive Stock Option
to  exercise  an  Incentive   Stock  Option  will   constitute  a  disqualifying
disposition if the ISO Holding Period Requirements have not been satisfied.

         For  alternative  minimum tax  purposes,  the excess of the fair market
value of the shares of common stock as of the date of exercise over the exercise
price of the  Incentive  Stock  Option is  included  in  computing  that  year's
alternative  minimum taxable income.  However, if the shares of common stock are
disposed of in the same year,  the maximum  alternative  minimum  taxable income
with respect to those shares is the gain on disposition of the shares.  There is
no  alternative  minimum  taxable  income from a  disqualifying  disposition  in
subsequent years.

         CONSEQUENCES  TO  EMPLOYEES:  NON-STATUTORY  STOCK  OPTIONS.  No income
generally is recognized by a holder of  Non-statutory  Stock Options at the time
Non-statutory  Stock Options are granted under the 1997 Plan. In general, at the
time shares of common  stock are issued to a holder  pursuant to the exercise of
Non-statutory Stock Options,  the holder will recognize ordinary income equal to
the excess of the fair market  value of the shares on the date of exercise  over
the exercise price.

         A holder will recognize  gain or loss on the subsequent  sale of common
stock acquired upon exercise of  Non-statutory  Stock Options in an amount equal
to the difference between the sales price and the tax basis of the common stock,
which will  include  the  exercise  price paid plus the amount  included  in the
holder's  income by reason of the exercise of the  Non-statutory  Stock Options.
Provided  the shares of common  stock are held as a capital  asset,  any gain or
loss  resulting from a subsequent  sale will be short-term or long-term  capital
gain or loss depending upon the length of time the shares have been held.

         CONSEQUENCES TO THE COMPANY:  INCENTIVE STOCK OPTIONS. The Company will
not be allowed a deduction  for federal  income tax  purposes at the time of the
grant or exercise of an Incentive Stock Option. There are also no federal income
tax  consequences  to the Company as a result of the disposition of common stock
acquired upon exercise of an Incentive  Stock Option if the disposition is not a
"disqualifying  disposition."  At the time of a disqualifying  disposition by an
optionee, the Company will be entitled to a deduction for the amount received by
the  optionee  to the extent  that such  amount is taxable  to the  optionee  at
ordinary income tax rates.

         CONSEQUENCES TO THE COMPANY:  NON-STATUTORY  STOCK OPTIONS.  Generally,
the Company will be entitled to a deduction  for federal  income tax purposes in
the  Company's  taxable  year in which  the  optionee's  taxable  year of income
inclusion  ends and in the same  amount as the  optionee is  considered  to have
realized ordinary income in connection with the exercise of Non-statutory  Stock
Options.


                                       20



EQUITY COMPENSATION PLAN INFORMATION.

         The following  table sets forth certain  information as of December 31,
2003 regarding  equity  compensation  plans (including  individual  compensation
arrangements) under which our equity securities are authorized for issuance:



                                                                                    NUMBER OF SECURITIES
                                   NUMBER OF SECURITIES TO     WEIGHTED-AVERAGE      REMAINING AVAILABLE
                                   BE ISSUED UPON EXERCISE    EXERCISE PRICE OF      FOR FUTURE ISSUANCE
                                   OF OUTSTANDING OPTIONS,   OUTSTANDING OPTIONS,       UNDER EQUITY
                                     WARRANTS AND RIGHTS     WARRANTS AND RIGHTS     COMPENSATION PLANS
                                   -----------------------   --------------------   --------------------
                                                                                  
Equity compensation plans
approved by security holders.....         1,978,000                 $3.55                  599,500
Equity compensation plans not
approved by security holders.....         1,277,885                 $4.58                        -
                                   -----------------------                          --------------------
   Total.........................         3,255,885                 $3.95                  599,500
                                   =======================                          ====================


         See Note 12 to the Consolidated  Financial  Statements in Item 8 of the
Company's  Annual  Report on Form 10-K filed for the fiscal year ended  December
31, 2003 for  information  regarding  the material  features of the above plans.
Warrants issued pursuant to equity  compensation  plans not approved by security
holders are summarized as follows:

         o        20,000  warrants  issued for services in 2001, are exercisable
                  at $5.00 per share and expire in July 2004.

         o        5,000 warrants issued for services in 2001, are exercisable at
                  $4.57 per share and expire in July 2004.

         o        10,000  warrants  issued for services in 2001, are exercisable
                  at $3.65 per share and expire in August 2004.

         o        39,235  warrants  issued for services in 1997, are exercisable
                  at $0.71 per share and expire in December 2007.

         o        172,500  warrants issued for services in 2003, are exercisable
                  at $5.06 per share and expire in May 2008.

         o        572,818  warrants issued for services in 2003, are exercisable
                  at $4.74 per share and expire in December 2008.

         o        229,166 warrants issued in conjunction with private  placement
                  transaction  in 2001 and 2002,  are  exercisable  at $4.34 per
                  share and expire at various date through February 2007.

         o        229,166 warrants issued in conjunction with private  placement
                  transaction  in 2001 and 2002,  are  exercisable  at $4.73 per
                  share and expire at various date through February 2007.

         Each of the above plans provides that the number of shares with respect
to which options and warrants may be granted, and the number of shares of Common
Stock  subject to an  outstanding  option or warrant,  shall be  proportionately
adjusted in the event of subdivisions or  consolidation of shares or the payment
of a stock dividend on Common Stock.


                                       21



REQUIRED VOTE.

         The approval of the Plan Amendment  requires the affirmative  vote of a
majority  of the votes  cast by the  holders of shares of the  Company's  common
stock present or  represented  and entitled to vote on this matter at the Annual
Meeting.  An abstention  will be counted toward the tabulation of votes cast and
will have the same effect as a vote  against the  proposal.  A broker  non-vote,
however,  will not be  treated  as a vote cast for or  against  approval  of the
proposal.

         THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT THE  STOCKHOLDERS
VOTE "FOR" THE APPROVAL OF THE PLAN AMENDMENT.


                                       22



                             PRINCIPAL STOCKHOLDERS

         The following  table  presents  information  regarding  the  beneficial
ownership of our common stock as of March 19, 2004:

         o        each person who is known to us to be the  beneficial  owner of
                  more than 5% of our outstanding common stock;

         o        each of our directors;

         o        the Named Executive Officers; and

         o        all of our directors and executive officers as a group

         Beneficial  ownership is determined in accordance with the rules of the
Securities and Exchange  Commission that deem shares to be beneficially owned by
any person who has or shares  voting or  investment  power with  respect to such
shares.  Shares of common stock under warrants or options currently  exercisable
or  exercisable  within  60 days of the  date of  this  information  are  deemed
outstanding  for purposes of computing  the  percentage  ownership of the person
holding such  warrants or options but are not deemed  outstanding  for computing
the  percentage  ownership of any other person.  As a result,  the percentage of
outstanding  shares of any person as shown in this  table  does not  necessarily
reflect the person's actual ownership or voting power with respect to the number
of  shares of common  stock  actually  outstanding  at March  19,  2004.  Unless
otherwise  indicated,  the persons named in this table have sole voting and sole
investment power with respect to all shares shown as beneficially owned, subject
to community property laws where applicable.

         The  address of each  person  listed is in our care,  at 21900  Burbank
Boulevard,  Suite 270, Woodland Hills,  California  91367,  unless otherwise set
forth below such person's name.

                                                    NUMBER OF
NAME OF BENEFICIAL OWNER                         SHARES OF CLASS       PERCENT
- --------------------------------------------     ---------------       -------

DIRECTORS:
- ---------
Colin Dyne (1)..............................          1,792,580          9.7%
Mark Dyne (2)...............................          1,090,512          5.9%
Kevin Bermeister (3)........................            222,117          1.2%
Jonathan Burstein (4).......................            270,788          1.5%
Brent Cohen (5).............................             70,000             *
Michael Katz (6)............................             50,000             *
G. Maxwell Perks............................                  -             *

NON-DIRECTOR NAMED EXECUTIVE OFFICERS:
- -------------------------------------
Jonathan Markiles (7) ......................            133,248             *
Ronda Ferguson (8) .........................            115,000             *

5% HOLDERS:
- ----------
Gerard Guez
3151 East Washington Blvd.
Los Angeles, CA  90023......................          1,005,000          5.6%

Todd Kay
3151 East Washington Blvd.
Los Angeles, CA  90023......................          1,005,000          5.6%

Harris Toibb
307 21st Street
Santa Monica, CA  90402 (9).................          1,290,498          7.0%


                                       23



The Pinnacle Fund, L.P.
4965 Preston Park Blvd., Suite 240
Plano, Texas 75093..........................          1,251,200          6.9%

Southwell Partners, L.P.
1901 North Akard, 2nd Floor
Dallas, TX 75201............................          1,000,000          5.5%

Pequot Inc.
500 Nyala Farm Road
Westport, CT 06880..........................            909,900          5.0%

Directors and executive officers as a group
(9 persons) (10) ...........................          3,744,245         19.1%

* Less than one percent.

(1)  Includes 535,000 shares of common stock reserved for issuance upon exercise
     of stock options  which  currently are  exercisable  and 350,000  shares of
     common stock owned by Commerce  Investment Group, LLC and 250,000 shares of
     common stock held in trust,  all of which are voted by Colin Dyne  pursuant
     to a voting agreement.
(2)  Includes 268,000 shares of common stock reserved for issuance upon exercise
     of stock options which currently are  exercisable,  83,334 shares of common
     stock reserved for issuance upon exercise of warrants  which  currently are
     exercisable  and 111,111  shares of common stock reserved for issuance upon
     conversion of debt which is currently convertible.
(3)  Includes  65,000 shares of common stock reserved for issuance upon exercise
     of stock options  which  currently are  exercisable.
(4)  Includes 175,000 shares of common stock reserved for issuance upon exercise
     of stock options which currently are exercisable.
(5)  Consists  of 70,000  shares of common  stock  reserved  for  issuance  upon
     exercise of stock options which currently are exercisable.
(6)  Consists  of 50,000  shares of common  stock  reserved  for  issuance  upon
     exercise of stock options which currently are exercisable.
(7)  Includes  80,000 shares of common stock reserved for issuance upon exercise
     of stock  options  which  currently  are  exercisable  and 39,235 shares of
     common  stock  reserved  for  issuance  upon  exercise  of  warrants  which
     currently are exercisable.
(8)  Consists of 115,000  shares of common  stock  reserved  for  issuance  upon
     exercise of stock options which are currently exercisable.
(9)  Includes 333,332 shares of common stock reserved for issuance upon exercise
     of warrants which are currently exercisable.
(10) Includes  1,358,000  shares of common  stock  reserved  for  issuance  upon
     exercise of stock options which currently are  exercisable,  350,000 shares
     of common stock owned by Commerce  Investment Group, LLC and 250,000 shares
     of common  stock  held by a trust,  all of which  are  voted by Colin  Dyne
     pursuant to a voting agreement, 111,111 shares of common stock reserved for
     issuance upon conversion of debt which is currently convertible and 122,569
     shares of common  stock  reserved for  issuance  upon  exercise of warrants
     which currently are exercisable.

         The information as to shares  beneficially  owned has been individually
furnished by the  respective  directors,  named  executive  officers,  and other
stockholders  of the company,  or taken from documents filed with the Securities
and Exchange Commission.


                                       24



             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  executive  officers,  directors,  and  persons  who own more than ten
percent of a registered class of the Company's equity securities to file reports
of  ownership  and  changes  in  ownership  with  the  Securities  and  Exchange
Commission.   Executive  officers,   directors  and   greater-than-ten   percent
stockholders are required by Securities and Exchange  Commission  regulations to
furnish the Company with all Section 16(a) forms they file.  Based solely on its
review of the copies of the forms  received  by it and  written  representations
from certain  reporting persons that they have complied with the relevant filing
requirements,  the Company  believes  that,  during the year ended  December 31,
2003, all of the Company's  executive officers,  directors and  greater-than-ten
percent  stockholders  complied with all Section 16(a) filing  requirements with
the exception of the following:  G. Maxwell Perks filed a Form 3 on February 12,
2004, which should have been previously reported on or before October 27, 2003.

                              STOCKHOLDER PROPOSALS

         Any  stockholder  who  intends to present a proposal at the 2005 Annual
Meeting of stockholders for inclusion in the Company's Proxy Statement and Proxy
form relating to such Annual Meeting must submit such proposal to the Company at
its principal executive offices by December 15, 2004. In addition,  in the event
a stockholder  proposal is not received by the Company by February 28, 2005, the
Proxy to be solicited by the Board of Directors for the 2005 Annual Meeting will
confer discretionary authority on the holders of the Proxy to vote the shares if
the proposal is presented at the 2005 Annual  Meeting  without any discussion of
the proposal in the Proxy Statement for such meeting.


         SEC rules and  regulations  provide  that if the date of the  Company's
2005 Annual  Meeting is  advanced or delayed  more than 30 days from the date of
the 2004 Annual Meeting,  stockholder  proposals  intended to be included in the
proxy  materials  for the 2005  Annual  Meeting  must be received by the Company
within a reasonable  time before the Company  begins to print and mail the proxy
materials for the 2005 Annual Meeting.  Upon  determination  by the Company that
the date of the 2005 Annual  Meeting will be advanced or delayed by more than 30
days from the date of the 2004 Annual  Meeting,  the Company will  disclose such
change in the earliest possible Quarterly Report on Form 10-Q.

                         INDEPENDENT PUBLIC ACCOUNTANTS

         BDO Seidman, LLP, independent public accountants,  were selected by the
Board of Directors to serve as independent public accountants of the Company for
fiscal  2003 and have  been  selected  by the  Board  of  Directors  to serve as
independent  auditors for fiscal 2004.  Representatives of BDO Seidman,  LLP are
expected  to be  present  at the  Annual  Meeting,  and  will  be  afforded  the
opportunity  to make a statement  if they desire to do so, and will be available
to respond to appropriate questions from stockholders.

                             SOLICITATION OF PROXIES

         It is expected that the  solicitation  of Proxies will be by mail.  The
cost of  solicitation  by management  will be borne by the Company.  The Company
will reimburse brokerage firms and other persons representing  beneficial owners
of shares for their reasonable disbursements in forwarding solicitation material
to such  beneficial  owners.  Proxies  may also be  solicited  by certain of the
Company's directors and officers, without additional compensation, personally or
by mail, telephone, telegram or otherwise.


                                       25



                           ANNUAL REPORT ON FORM 10-K

         THE COMPANY'S ANNUAL REPORT ON FORM 10-K, WHICH HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION FOR THE YEAR ENDED DECEMBER 31, 2003, WILL BE
MADE  AVAILABLE TO  STOCKHOLDERS  WITHOUT  CHARGE UPON WRITTEN  REQUEST TO RONDA
FERGUSON,   CHIEF  FINANCIAL  OFFICER,   TAG-IT  PACIFIC,  INC.,  21900  BURBANK
BOULEVARD, SUITE 270, WOODLAND HILLS, CALIFORNIA 91367.

                                            ON BEHALF OF THE BOARD OF DIRECTORS

                                            /s/ Ronda Ferguson
                                            --------------------------
                                            Ronda Ferguson
                                            Chief Financial Officer

Tag-It Pacific, Inc.,
21900 Burbank Boulevard, Suite 270,
Woodland Hills, California 91367

April 5, 2004


                                       26



                                  APPENDIX "A"

                               AMENDED & RESTATED
                         CHARTER OF THE AUDIT COMMITTEE
                                     OF THE
                               BOARD OF DIRECTORS
                                       OF
                              TAG-IT PACIFIC, INC.

         This Charter identifies the purpose, composition, meeting requirements,
committee responsibilities,  annual evaluation procedures and investigations and
studies of the Audit Committee (the  "Committee") of the Board of Directors (the
"Board") of Tag-It Pacific, Inc., a Delaware corporation (the "Company").

I.       PURPOSE

         The  Committee  has been  established  to:  (a) assist the Board in its
oversight   responsibilities  regarding  (1)  the  integrity  of  the  Company's
financial  statements,  (2) the Company's  compliance  with legal and regulatory
requirements,  (3) the independent accountant's  qualifications and independence
and (4) the performance of the Company's  internal audit  function;  (b) prepare
the report of the audit committee  required by the United States  Securities and
Exchange  Commission  (the "SEC") for  inclusion in the  Company's  annual proxy
statement;  (c) retain and terminate the Company's independent  accountant;  (d)
approve  audit  and  non-audit  services  to be  performed  by  the  independent
accountant;  and (e) perform such other  functions as the Board may from time to
time assign to the Committee. In performing its duties, the Committee shall seek
to maintain an effective  working  relationship  with the Board, the independent
accountant, the internal auditors and management of the Company.

II.      COMPOSITION

         The  Committee  shall be composed of at least three,  but not more than
five,  members  (including  a  Chairperson),  all of whom shall be  "independent
directors," as such term is defined in the rules and  regulations of the SEC and
the American  Stock  Exchange  ("AMEX").  The members of the  Committee  and the
Chairperson  shall be  selected  by the Board and serve at the  pleasure  of the
Board.  A Committee  member  (including the  Chairperson)  may be removed at any
time, with or without cause,  by the Board.  The Board may designate one or more
independent directors as alternate members of the Committee, who may replace any
absent or  disqualified  member or members at any meetings of the Committee.  No
person  may be made a  member  of the  Committee  if his or her  service  on the
Committee  would  violate  any  restriction  on  service  imposed by any rule or
regulation  of the SEC or any  securities  exchange or market on which shares of
the common  stock of the Company  are traded.  The  Chairperson  shall  maintain
regular communication with the chief executive officer, chief financial officer,
the lead partner of the  independent  accountant and the manager of the internal
audit.

         All  members of the  Committee  shall have a working  familiarity  with
basic  finance  and  accounting  practices  and be able to read  and  understand
financial  statements.  Committee  members may enhance  their  familiarity  with
finance and accounting by participating in educational programs conducted by the
Company or an outside consultant.

         Except for Board and Committee  fees, a member of the  Committee  shall
not be permitted to accept any fees paid directly or indirectly  for services as
a consultant, legal advisor or financial advisor or any other fees prohibited by
the  rules of the SEC and  AMEX,  including  Rule  10A-3  promulgated  under the
Securities Exchange Act of 1934. In addition,  no member of the Committee may be
an "affiliated  person" of the Company or any of its  subsidiaries (as such term
is defined by the SEC).  Members of the  Committee  may receive  their Board and
Committee fees in cash, Company stock or options or other in-kind  consideration
as determined by the Board or the  Compensation  Committee,  as  applicable,  in
addition to all other benefits that other directors of the Company  receive.  No
director may serve on the Committee,  without the approval of the Board, if such
director  simultaneously serves on the audit committee of more than three public
companies.

III.     MEETING REQUIREMENTS

         The  Committee  shall meet as  necessary,  but at least  quarterly,  to
enable it to fulfill its responsibilities.  The Committee shall meet at the call
of any member of the  Committee,  preferably in  conjunction  with regular Board
meetings.  The Committee may meet by telephone  conference  call or by any other
means permitted by law or the Company's Bylaws. A majority of the members of the
Committee shall constitute a quorum.  The Committee shall


                                      A-1



act on the  affirmative  vote of a majority  of members  present at a meeting at
which a quorum is present. Without a meeting, the Committee may act by unanimous
written consent of all members.  The Committee shall determine its own rules and
procedures,  including  designation of a chairperson pro tempore, in the absence
of the Chairperson,  and designation of a secretary. The secretary need not be a
member of the Committee and shall attend Committee meetings and prepare minutes.
The  Committee  shall keep  written  minutes  of its  meetings,  which  shall be
recorded or filed with the books and records of the  Company.  Any member of the
Board shall be provided with copies of such Committee minutes if requested.

         The  Committee  may  ask  members  of  management,  employees,  outside
counsel,  the  independent  accountant  or others  whose  advice and counsel are
relevant to the issues then being  considered  by the  Committee,  to attend any
meetings and to provide such pertinent information as the Committee may request.

         The Chairperson of the Committee shall be responsible for leadership of
the  Committee,   including  preparing  the  agenda,  presiding  over  Committee
meetings,  making Committee assignments and reporting the Committee's actions to
the Board from time to time (but at least once each  year) as  requested  by the
Board.

         As part of its  responsibility  to foster free and open  communication,
the Committee should meet  periodically  with management,  the internal auditors
and the  independent  accountant in separate  executive  sessions to discuss any
matters that the  Committee or any of these groups  believe  should be discussed
privately.  In addition,  the Committee or at least its Chairperson  should meet
with the independent accountant and management quarterly to review the Company's
financial   statements  prior  to  their  public  release  consistent  with  the
provisions  set forth below in Section IV. The Committee may also meet from time
to time with the Company's investment bankers,  investor relations professionals
and financial analysts who follow the Company.

IV.      COMMITTEE RESPONSIBILITIES

         In carrying  out its  responsibilities,  the  Committee's  policies and
procedures should remain flexible to enable the Committee to react to changes in
circumstances  and conditions so as to ensure the Company  remains in compliance
with  applicable  legal and regulatory  requirements.  In addition to such other
duties as the Board may from time to time assign,  the Committee  shall have the
following responsibilities:

         A.       OVERSIGHT OF THE FINANCIAL REPORTING PROCESSES

                  1.       In consultation  with the independent  accountant and
                           the internal  auditors,  review the  integrity of the
                           organization's  financial reporting  processes,  both
                           internal and external.

                  2.       Review and  approve all  related-party  transactions,
                           unless such  responsibility  has been reserved to the
                           full Board or delegated  to another  committee of the
                           Board.

                  3.       Consider the independent accountant's judgments about
                           the  quality  and  appropriateness  of the  Company's
                           accounting  principles  as applied  in its  financial
                           reporting. Consider alternative accounting principles
                           and estimates.

                  4.       Annually review major issues  regarding the Company's
                           auditing and accounting  principles and practices and
                           its presentation of financial  statements,  including
                           the adequacy of internal  controls and special  audit
                           steps adopted in light of material  internal  control
                           deficiencies.

                  5.       Discuss with  management and legal counsel the status
                           of pending litigation,  taxation matters,  compliance
                           policies and other areas of oversight  applicable  to
                           the legal and compliance area as may be appropriate.

                  6.       Meet at  least  annually  with  the  chief  financial
                           officer,  the internal  auditors and the  independent
                           accountant in separate executive sessions.

                  7.       Review all analyst  reports and press  articles about
                           the Company's accounting and disclosure practices and
                           principles.

                  8.       Review all analyses  prepared by  management  and the
                           independent   accountant  of  significant   financial
                           reporting  issues and  judgments  made in  connection
                           with  the  preparation  of  the  Company's  financial
                           statements,  including  any analysis of the effect of
                           alternative  generally accepted accounting principles
                           ("GAAP") methods on the


                                      A-2



                           Company's  financial  statements and a description of
                           any  transactions  as to  which  management  obtained
                           Statement on Auditing Standards No. 50 letters.

                  9.       Review with management and the independent accountant
                           the effect of regulatory and accounting  initiatives,
                           as  well  as  off-balance  sheet  structures,  on the
                           Company's financial statements.

         B.       REVIEW OF DOCUMENTS AND REPORTS

                  1.       Review   and   discuss   with   management   and  the
                           independent  accountant the Company's  annual audited
                           financial    statements   and   quarterly   financial
                           statements  (including  disclosures under the section
                           entitled  "Management's  Discussion  and  Analysis of
                           Financial  Condition and Results of  Operation")  and
                           any reports or other financial  information submitted
                           to any  governmental  body, or the public,  including
                           any certification, report, opinion or review rendered
                           by  the  independent  accountant,   considering,   as
                           appropriate,  whether the  information  contained  in
                           these  documents is consistent  with the  information
                           contained in the financial statements and whether the
                           independent   accountant   and  legal   counsel   are
                           satisfied  with the  disclosure  and  content of such
                           documents.    These    discussions    shall   include
                           consideration   of  the  quality  of  the   Company's
                           accounting  principles  as applied  in its  financial
                           reporting,  including  review  of  audit  adjustments
                           (whether or not recorded) and any such other inquires
                           as may be  appropriate.  Based  on  the  review,  the
                           Committee shall make its  recommendation to the Board
                           as  to  the  inclusion  of  the   Company's   audited
                           consolidated  financial  statements  in the Company's
                           annual report on Form 10-K.

                  2.       Review   and   discuss   with   management   and  the
                           independent  accountant  earnings press releases,  as
                           well as financial  information and earnings  guidance
                           provided  to  analysts  and  rating   agencies.   The
                           Committee  need not discuss in advance each  earnings
                           release  but should  generally  discuss  the types of
                           information   to  be   disclosed   and  the  type  of
                           presentation  to be made in any  earnings  release or
                           guidance.

                  3.       Review the  regular  internal  reports to  management
                           prepared by the internal  auditors  and  management's
                           response thereto.

                  4.       Review reports from management, the internal auditors
                           and  the  independent  accountant  on  the  Company's
                           subsidiaries  and  affiliates,  compliance  with  the
                           Company's  code(s)  of  conduct,  applicable  law and
                           insider and related party transactions.

                  5.       Review with management and the independent accountant
                           any  correspondence  with  regulators  or  government
                           agencies  and any  employee  complaints  or published
                           reports  that raise  material  issues  regarding  the
                           Company's   financial    statements   or   accounting
                           policies.

                  6.       Prepare the report of the audit committee required by
                           the rules of the SEC to be included in the  Company's
                           annual proxy statement.

                  7.       Submit the minutes of all  meetings of the  Committee
                           to,  or  discuss  the  matters   discussed   at  each
                           Committee meeting with, the Board.

                  8.       Review any restatements of financial  statements that
                           have  occurred  or  were   recommended.   Review  the
                           restatements made by other clients of the independent
                           accountant.

         C.       INDEPENDENT ACCOUNTANT MATTERS

                  1.       The  Committee  shall  be  directly  responsible  for
                           interviewing and retaining the Company's  independent
                           accountant,   considering   the   accounting   firm's
                           independence  and  effectiveness  and  approving  the
                           engagement fees and other  compensation to be paid to
                           the independent accountant.

                  2.       On an annual basis,  the Committee shall evaluate the
                           independent accountant's qualifications,  performance
                           and independence.  To assist in this undertaking, the
                           Committee shall require the independent accountant to
                           submit a report  (which  report  shall


                                      A-3



                           be  reviewed  by the  Committee)  describing  (a) the
                           independent   accountant's  internal  quality-control
                           procedures,  (b) any  material  issues  raised by the
                           most recent internal  quality-control review, or peer
                           review,  of the accounting  firm or by any inquiry or
                           investigations   by   governmental   or  professional
                           authorities   (within  the   preceding   five  years)
                           respecting one or more independent audits carried out
                           by the independent accountant, and any steps taken to
                           deal with any such  issues and (c) all  relationships
                           the  independent  accountant has with the Company and
                           relevant  third parties to determine the  independent
                           accountant's    independence.     In    making    its
                           determination,  the Committee shall consider not only
                           auditing and other traditional  accounting  functions
                           performed  by the  independent  accountant,  but also
                           consulting,  legal,  information  technology services
                           and  other  professional  services  rendered  by  the
                           independent   accountant  and  its  affiliates.   The
                           Committee  shall also consider  whether the provision
                           of any of these non-audit services is compatible with
                           the  independence  standards  under the guidelines of
                           the SEC and of the Independence Standards Board.

                  3.       Approve  in  advance  any  non-audit  services  to be
                           provided  by the  independent  accountant  and  adopt
                           policies and procedures for engaging the  independent
                           accountant to perform non-audit services.

                  4.       Review  on  an  annual  basis  the   experience   and
                           qualifications  of the  senior  members  of the audit
                           team.  Discuss the  knowledge  and  experience of the
                           independent  accountant and the senior members of the
                           audit team with  respect to the  Company's  industry.
                           The  Committee  shall ensure the regular  rotation of
                           the lead audit  partner and audit  review  partner as
                           required by law and consider  whether there should be
                           a  periodic  rotation  of the  Company's  independent
                           accountant.

                  5.       Review the performance of the independent  accountant
                           and  terminate  the   independent   accountant   when
                           circumstances warrant.

                  6.       Establish and periodically review hiring policies for
                           employees  or  former  employees  of the  independent
                           accountant.

                  7.       Review with the  independent  accountant any problems
                           or difficulties  the auditor may have encountered and
                           any   "management"   or  "internal   control"  letter
                           provided  by  the  independent   accountant  and  the
                           Company's response to that letter. Such review should
                           include:

                           (a) any difficulties encountered in the course of the
                           audit work,  including any  restrictions on the scope
                           of activities or access to required  information  and
                           any disagreements with management;

                           (b) any accounting  adjustments that were proposed by
                           the independent accountant that were not agreed to by
                           the Company;

                           (c) communications between the independent accountant
                           and its national office regarding any issues on which
                           it was  consulted  by the audit  team and  matters of
                           audit quality and consistency;

                           (d) any changes  required in the planned scope of the
                           internal audit; and

                           (e) the responsibilities,  budget and staffing of the
                           Company's internal audit function.

                  8.       Communicate with the independent accountant regarding
                           (a) critical  accounting policies and practices to be
                           used in preparing the audit report,  (b)  alternative
                           treatments  of  financial   information   within  the
                           parameters   of  GAAP   that  were   discussed   with
                           management, including the ramifications of the use of
                           such  alternative  treatments and disclosures and the
                           treatment  preferred by the  independent  accountant,
                           (c) other material written communications between the
                           independent accountant and management of the Company,
                           and (d) such  other  matters  as the SEC and AMEX may
                           direct by rule or regulation.


                                      A-4



                  9.       Periodically consult with the independent  accountant
                           out of the  presence  of  management  about  internal
                           controls   and  the  fullness  and  accuracy  of  the
                           organization's financial statements.

                  10.      Oversee the  independent  accountant  relationship by
                           discussing with the independent accountant the nature
                           and  rigor  of  the  audit  process,   receiving  and
                           reviewing   audit   reports  and  ensuring  that  the
                           independent   accountant   has  full  access  to  the
                           Committee  (and the  Board)  to report on any and all
                           appropriate matters.

                  11.      Discuss with the independent  accountant prior to the
                           audit the general planning and staffing of the audit.

                  12.      Obtain  a   representation   from   the   independent
                           accountant   that  Section  10A  of  the   Securities
                           Exchange Act of 1934 has been followed.

         D.       INTERNAL AUDIT CONTROL MATTERS

                  1.       Discuss with management policies with respect to risk
                           assessment  and  risk  management.   Although  it  is
                           management's  duty to assess and manage the Company's
                           exposure  to  risk,  the  Committee   should  discuss
                           guidelines  and  policies  to govern  the  process by
                           which risk  assessment  and management is handled and
                           review the steps  management has taken to monitor and
                           control the Company's risk exposure.

                  2.       Establish  regular and separate  systems of reporting
                           to  the   Committee  by  each  of   management,   the
                           independent  accountant  and  the  internal  auditors
                           regarding   any   significant   judgments   made   in
                           management's  preparation of the financial statements
                           and the  view of each as to  appropriateness  of such
                           judgments.

                  3.       Following  completion  of the  annual  audit,  review
                           separately  with each of management,  the independent
                           accountant and the internal  auditors any significant
                           difficulties  encountered  during  the  course of the
                           audit,  including  any  restrictions  on the scope of
                           work or access to required information.

                  4.       Review with the independent accountant,  the internal
                           auditors and  management  the extent to which changes
                           or improvements in financial or accounting  practices
                           have  been   implemented.   This  review   should  be
                           conducted  at  an  appropriate   time  subsequent  to
                           implementation of changes or improvements, as decided
                           by the Committee.

                  5.       Advise the Board  about the  Company's  policies  and
                           procedures for compliance  with  applicable  laws and
                           regulations and the Company's code(s) of conduct.

                  6.       Establish  procedures  for  receipt,   retention  and
                           treatment  of  complaints   and  concerns   regarding
                           accounting,  internal accounting controls or auditing
                           matters,   including   procedures  for  confidential,
                           anonymous   submissions   from  employees   regarding
                           questionable accounting or auditing matters.

                  7.       Periodically discuss with the chief executive officer
                           and   chief   financial   officer   (a)   significant
                           deficiencies  in  the  design  or  operation  of  the
                           internal  controls  that could  adversely  affect the
                           Company's ability to record,  process,  summarize and
                           report financial data and (b) any fraud that involves
                           management or other  employees who have a significant
                           role in the Company's internal controls.

                  8.       Ensure that no officer, director or any person acting
                           under  their   direction   fraudulently   influences,
                           coerces,  manipulates  or  misleads  the  independent
                           accountant  for purposes of rendering  the  Company's
                           financial statements materially misleading.

         E.       EVALUATION OF INTERNAL AUDITORS

                  1.       Review  activities,   organizational   structure  and
                           qualifications of the internal auditors.

                  2.       Review  and concur in the  appointment,  replacement,
                           reassignment  or dismissal of the manager of internal
                           auditing.

                  3.       Consider and review with  management  and the manager
                           of internal auditing:


                                      A-5



                           (a)   significant   findings   during  the  year  and
                           management's responses thereto;

                           (b) any  difficulties  encountered  in the  course of
                           internal  audits,  including any  restrictions on the
                           scope of the  internal  auditors'  work or  access to
                           required information;

                           (c) any changes  required in the planned scope of the
                           internal auditors' audit plan;

                           (d) the internal auditors' budget and staffing; and

                           (e)  the  internal  auditors'   compliance  with  The
                           Institute  of Internal  Auditors'  Standards  for the
                           Professional Practice of Internal Auditing.

While  the  Committee  has the  responsibilities  and  powers  set forth in this
Charter,  it is not the duty of the  Committee  to plan or conduct  audits or to
determine that the Company's financial  statements are complete and accurate and
are in accordance with generally  accepted  accounting  principles.  This is the
responsibility of management and the independent accountant.

V.       ANNUAL EVALUATION PROCEDURES

         The Committee  shall annually assess its performance to confirm that it
is  meeting  its  responsibilities  under  this  Charter.  In this  review,  the
Committee shall consider,  among other things,  (a) the  appropriateness  of the
scope and content of this Charter,  (b) the appropriateness of matters presented
for information and approval,  (c) the sufficiency of time for  consideration of
agenda  items,  (d)  frequency  and length of  meetings  and (e) the  quality of
written  materials and  presentations.  The Committee may recommend to the Board
such changes to this Charter as the Committee deems appropriate.

VI.      INVESTIGATIONS AND STUDIES

         The Committee shall have the authority and sufficient funding to retain
special legal,  accounting or other consultants (without seeking Board approval)
to advise the Committee.  The Committee may conduct or authorize  investigations
into or studies of matters within the Committee's scope of  responsibilities  as
described  herein,  and may retain,  at the expense of the Company,  independent
counsel  or other  consultants  necessary  to assist the  Committee  in any such
investigations or studies.  The Committee shall have sole authority to negotiate
and approve the fees and retention  terms of such  independent  counsel or other
consultants.

VII.     MISCELLANEOUS

         Nothing  contained  in this  Charter is intended  to expand  applicable
standards  of  liability  under  statutory or  regulatory  requirements  for the
directors  of  the  Company  or  members  of the  Committee.  The  purposes  and
responsibilities  outlined  in this  Charter  are  meant to serve as  guidelines
rather than as  inflexible  rules and the  Committee is encouraged to adopt such
additional  procedures and standards as it deems  necessary from time to time to
fulfill its responsibilities. This Charter, and any amendments thereto, shall be
displayed  on the  Company's  web site and a printed  copy of such shall be made
available to any stockholder of the Company who requests it.


                                      A-6



                                  APPENDIX "B"

                       CHARTER OF THE NOMINATING COMMITTEE
                          OF THE BOARD OF DIRECTORS OF
                              TAG-IT PACIFIC, INC.

         This Charter identifies the purpose, composition, meeting requirements,
committee responsibilities,  annual evaluation procedures and investigations and
studies of the Nominating  Committee (the "Committee") of the Board of Directors
(the "Board") of Tag-It Pacific, Inc., a Delaware corporation (the "Company").

I.       PURPOSE

         The  Committee  is   responsible   for:  (a)  assisting  the  Board  in
determining the desired experience,  mix of skills and other qualities to assure
appropriate Board composition, taking into account the current Board members and
the  specific  needs  of the  Company  and the  Board;  (b)  identifying  highly
qualified  individuals  meeting  those  criteria  to  serve  on the  Board;  (c)
proposing to the Board a slate of nominees for election by the  stockholders  at
the Annual Meeting of Stockholders  and prospective  director  candidates in the
event of the resignation,  death, removal or retirement of directors or a change
in  Board  composition  requirements;  (d)  reviewing  candidates  nominated  by
stockholders  for election to the Board;  (e)  reviewing  management  succession
plans; and (f) such other functions as the Board may from time to time assign to
the Committee. In performing its duties, the Committee shall seek to maintain an
effective working relationship with the Board and the Company's management.

II.      COMPOSITION

         The  Committee  shall be composed of at least three,  but not more than
five,  members  (including  a  Chairperson),  all of whom shall be  "independent
directors," as such term is defined in the rules and regulations of the American
Stock Exchange ("AMEX").  Notwithstanding the foregoing,  the Committee may have
as one of its members a  "non-independent  director"  for a period not to exceed
two years due to  exceptional  and  limited  circumstances  pursuant  to Section
804(b)  of the  AMEX  Company  Guide.  The  members  of the  Committee  and  the
Chairperson  shall be  selected  by the Board and serve at the  pleasure  of the
Board.  A Committee  member  (including the  Chairperson)  may be removed at any
time, with or without cause,  by the Board.  The Board may designate one or more
independent directors as alternate members of the Committee, who may replace any
absent or  disqualified  member or members at any meetings of the Committee.  No
person  may be made a  member  of the  Committee  if his or her  service  on the
Committee  would  violate  any  restriction  on  service  imposed by any rule or
regulation  of the United  States  Securities  and  Exchange  Commission  or any
securities exchange or market on which shares of the common stock of the Company
are traded.  The  Committee  shall have  authority to delegate  responsibilities
listed herein to subcommittees of the Committee if the Committee determines such
delegation would be in the best interest of the Company.

III.     MEETING REQUIREMENTS

         The Committee shall meet as necessary,  but at least once each year, to
enable it to fulfill its responsibilities.  The Committee shall meet at the call
of its Chairperson,  preferably in conjunction with regular Board meetings.  The
Committee may meet by telephone  conference call or by any other means permitted
by law or the Company's Bylaws. A majority of the members of the Committee shall
constitute  a  quorum.  The  Committee  shall act on the  affirmative  vote of a
majority of members present at a meeting at which a quorum is present. Without a
meeting,  the Committee may act by unanimous written consent of all members. The
Committee shall determine its own rules and procedures, including designation of
a chairperson pro tempore, in the absence of the Chairperson, and designation of
a  secretary.  The  secretary  need not be a member of the  Committee  and shall
attend Committee meetings and prepare minutes.  The Committee shall keep written
minutes of its  meetings,  which  shall be  recorded or filed with the books and
records of the Company. Any member of the Board shall be provided with copies of
such Committee minutes if requested.

         The  Committee may ask members of management or others whose advice and
counsel are relevant to the issues then being  considered by the  Committee,  to
attend any meetings and to provide such  pertinent  information as the Committee
may request.

         The Chairperson of the Committee shall be responsible for leadership of
the  Committee,   including  preparing  the  agenda,  presiding  over  Committee
meetings,  making Committee assignments and reporting the Committee's actions to
the Board from time to time (but at least once each  year) as  requested  by the
Board.


                                       B-1



IV.      COMMITTEE RESPONSIBILITIES

         In  carrying  out  its  oversight  responsibilities,   the  Committee's
policies and procedures  should remain flexible to enable the Committee to react
to changes in  circumstances  and conditions so as to ensure the Company remains
in compliance with applicable legal and regulatory requirements.  In addition to
such other duties as the Board may from time to time assign, the Committee shall
have the following responsibilities:

         A.       BOARD CANDIDATES AND NOMINEES

                  1.       To  propose  to the  Board a slate  of  nominees  for
                           election by the stockholders at the Annual Meeting of
                           Stockholders and prospective  director  candidates in
                           the  event  of the  resignation,  death,  removal  or
                           retirement   of   directors  or  a  change  in  Board
                           composition requirements;

                  2.       To  develop   criteria  for  the   selection  of  new
                           directors  and nominees  for  vacancies on the Board,
                           including procedures for reviewing potential nominees
                           proposed by stockholders;

                  3.       To review with the Board the desired experience,  mix
                           of skills and other  qualities to assure  appropriate
                           Board  composition,  taking into  account the current
                           Board  members and the specific  needs of the Company
                           and the Board;

                  4.       To conduct candidate searches,  interview prospective
                           candidates   and  conduct   programs   to   introduce
                           candidates  to  the  Company,   its   management  and
                           operations,  and  confirm  the  appropriate  level of
                           interest of such candidates;

                  5.       To  recommend  to the  Board,  with the  input of the
                           Chief Executive Officer, qualified candidates for the
                           Board   who   bring   the   background,    knowledge,
                           experience,  skill  sets  and  expertise  that  would
                           strengthen and increase the diversity of the Board;

                  6.       To conduct appropriate  inquiries into the background
                           and qualifications of potential nominees;

                  7.       To review the suitability for continued  service as a
                           director  of each Board  member  when he or she has a
                           significant  change in status,  such as an employment
                           change, and recommending whether or not such director
                           should be re-nominated; and

                  8.       To  work  with  senior   management   to  provide  an
                           orientation  and  continuing  education  program  for
                           directors.

Notwithstanding  the  provisions set forth in this Section IV, if the Company is
legally  required by contract or  otherwise  to provide  third  parties with the
ability to nominate  directors (e.g.,  preferred stock rights to elect directors
upon a dividend default,  stockholder agreements and management agreements), the
selection  and  nomination  of  such  directors  need  not  be  subject  to  the
Committee's nominating and review process.

         B.       EVALUATIONS AND MANAGEMENT DEVELOPMENT

                  1.       To develop and review  periodically a process for and
                           to  assist  the  Board  with  conducting,   not  less
                           frequently  than  annually,   an  evaluation  of  the
                           effectiveness of the Board as a whole;

                  2.       To develop and review  periodically a process for and
                           to  assist  the  Board  with  conducting,   not  less
                           frequently  than  annually,   an  evaluation  of  the
                           Company's management;

                  3.       To review the Company's  management  succession plans
                           to help assure proper management planning; and

                  4.       To    review    the   Chief    Executive    Officer's
                           recommendations,  and to make  recommendations to the
                           Board, as requested, for senior officer positions.

V.       ANNUAL EVALUATION PROCEDURES

         The Committee  shall annually assess its performance to confirm that it
is  meeting  its  responsibilities  under  this  Charter.  In this  review,  the
Committee shall consider,  among other things,  (a) the  appropriateness  of the
scope and content of this Charter,  (b) the appropriateness of matters presented
for information and approval,  (c) the sufficiency of time for  consideration of
agenda  items,  (d)  frequency  and length of  meetings  and (e) the  quality of


                                      B-2



written  materials and  presentations.  The Committee may recommend to the Board
such changes to this Charter as the Committee deems appropriate.

VI.      INVESTIGATIONS AND STUDIES

         The Committee may conduct or authorize  investigations  into or studies
of matters within the Committee's scope of responsibilities as described herein,
and may retain,  at the  expense of the  Company,  independent  counsel or other
consultants  necessary  to assist the  Committee in any such  investigations  or
studies,  if authorized by the Board. The Committee shall have sole authority to
retain and terminate any search firm to be used to identify director candidates,
including  the sole  authority to negotiate  and approve the fees and  retention
terms of such search firm.

VII.     MISCELLANEOUS

         Nothing  contained  in this  Charter is intended  to expand  applicable
standards  of  liability  under  statutory or  regulatory  requirements  for the
directors  of  the  Company  or  members  of the  Committee.  The  purposes  and
responsibilities  outlined  in this  Charter  are  meant to serve as  guidelines
rather than as  inflexible  rules and the  Committee is encouraged to adopt such
additional  procedures and standards as it deems  necessary from time to time to
fulfill its responsibilities. This Charter, and any amendments thereto, shall be
displayed  on the  Company's  web site and a printed  copy of such shall be made
available to any stockholder of the Company who requests it.


                                      B-3



                                   APPENDIX "C"

                              AMENDED AND RESTATED

                             1997 STOCK OPTION PLAN


1.       PURPOSE OF THE PLAN.

         The  purpose  of this  1997  Stock  Plan  (the  "Plan")  is to  provide
incentives and rewards to selected eligible directors,  officers,  employees and
consultants of Tag-It Pacific, Inc. (the "Company") or its subsidiaries in order
to  assist  the  Company  and its  subsidiaries  in  attracting,  retaining  and
motivating  those  persons  by  providing  for  or  increasing  the  proprietary
interests of those persons in the Company, and by associating their interests in
the Company with those of the Company's stockholders.

2.       ADMINISTRATION OF THE PLAN.

         The Plan shall be administered by the Board of Directors of the Company
(the "Board"), or a committee of the Board (the "Committee") whose members shall
serve at the  pleasure  of the Board.  If  administration  is  delegated  to the
Committee,  the Committee shall have, in connection with the  administration  of
the Plan, the powers theretofore  possessed by the Board (and references in this
Plan to the Board shall thereafter be to the Committee),  subject,  however,  to
such  resolutions,  not  inconsistent  with the provisions of the Plan as may be
adopted from time to time by the Board.

         The Board  shall have all the  powers  vested in it by the terms of the
Plan, including exclusive authority (i) to select from among eligible directors,
officers,  employees and  consultants,  those persons to be granted "Awards" (as
defined  below) under the Plan;  (ii) to determine  the type,  size and terms of
individual  Awards  (which  need  not be  identical)  to be made to each  person
selected;  (iii) to  determine  the time  when  Awards  will be  granted  and to
establish objectives and conditions (including,  without limitation, vesting and
performance conditions),  if any, for earning Awards; (iv) to amend the terms or
conditions of any outstanding  Award,  subject to applicable legal  restrictions
and to the  consent  of the other  party to such  Award;  (v) to  determine  the
duration  and purpose of leaves of  absences  which may be granted to holders of
Awards  without  constituting  termination  of their  employment for purposes of
their Awards; (vi) to authorize any person to execute, on behalf of the Company,
any  instrument  required  to  carry  out the  purposes  of the  Plan;  (vii) by
resolution  adopted by the  Board,  to  authorize  one or more  officers  of the
Company to do one or both of the following:  (a) designate eligible officers and
employees of the Company or any of its  subsidiaries  to be recipients of Awards
and (b)  determine the number of such Awards to be received by such officers and
employees,  provided that the resolution so authorizing such officer or officers
shall specify the total number of Awards such officer or officers may award; and
(viii)  to make  any and all  other  determinations  which it  determines  to be
necessary or advisable in the  administration  of the Plan. The Board shall have
full power and  authority to  administer  and  interpret  the Plan and to adopt,
amend and revoke such rules, regulations, agreements, guidelines and instruments
for the  administration  of the Plan and for the conduct of its  business as the
Board deems necessary or advisable.  The Board's interpretation of the Plan, and
all actions taken and  determinations  made by the Board  pursuant to the powers
vested  in it  hereunder,  shall  be  conclusive  and  binding  on  all  parties
concerned, including the Company, its stockholders, any participants in the Plan
and any other employee of the Company or any of its subsidiaries.

3.       PERSONS ELIGIBLE UNDER THE PLAN.

         Any person who is a director,  officer,  employee or  consultant of the
Company,  or any of its subsidiaries (a "Participant"),  shall be eligible to be
considered for the grant of Awards under the Plan.

4.       AWARDS.

         (a) COMMON STOCK AND  DERIVATIVE  SECURITY  AWARDS.  Awards  authorized
under the Plan shall consist of any type of arrangement  with a Participant that
is not  inconsistent  with the  provisions  of the Plan and that,  by its terms,
involves  or might  involve or be made with  reference  to the  issuance  of (i)
shares of the Common  Stock,  $.001 par value per  share,  of the  Company  (the
"Common Stock") or (ii) a "derivative security" (as that term


                                      C-1



is defined in Rule 16a-1(c) of the Rules and  Regulations  of the Securities and
Exchange  Commission under the Securities  Exchange Act of 1934, as amended,  as
the same may be amended from time to time) with an exercise or conversion  price
related to the Common Stock or with a value derived from the value of the Common
Stock.

         (b) TYPES OF AWARDS. Awards are not restricted to any specified form or
structure and may include,  but need not be limited to, sales, bonuses and other
transfers of stock, restricted stock, stock options, reload stock options, stock
purchase warrants,  other rights to acquire stock or securities convertible into
or redeemable for stock,  stock  appreciation  rights,  phantom stock,  dividend
equivalents, performance units or performance shares, or any other type of Award
which  the  Board  shall   determine  is  consistent  with  the  objectives  and
limitations  of the Plan.  An Award may consist of one such security or benefit,
or two or more of them in tandem or in the alternative.

         (c) CONSIDERATION.  Common Stock may be issued pursuant to an Award for
any  lawful  consideration  as  determined  by  the  Board,  including,  without
limitation,   a  cash  payment,   services  rendered,  or  the  cancellation  of
indebtedness.

         (d) GUIDELINES.  The Board may adopt, amend or revoke from time to time
written policies  implementing the Plan. Such policies may include, but need not
be limited to, the type, size and term of Awards to be made to participants  and
the conditions for payment of such Awards.

         (e) TERMS AND  CONDITIONS.  Subject to the  provisions of the Plan, the
Board, in its sole and absolute discretion, shall determine all of the terms and
conditions  of  each  Award  granted  pursuant  to the  Plan,  which  terms  and
conditions may include, among other things:

                  (i) any  provision  necessary  for such Award to qualify as an
         incentive  stock option under Section 422 of the Internal  Revenue Code
         of 1986, as amended (the "Code") (an "Incentive Stock Option");

                  (ii) a provision permitting the recipient of such Award to pay
         the  purchase  price of the  Common  Stock or other  property  issuable
         pursuant  to such Award,  or to pay such  recipient's  tax  withholding
         obligation  with  respect  to such  issuance,  in whole or in part,  by
         delivering  previously  owned  shares of capital  stock of the  Company
         (including  "pyramiding") or other property,  or by reducing the number
         of shares of Common  Stock or the  amount of other  property  otherwise
         issuable pursuant to such Award; or

                  (iii) a provision  conditioning or accelerating the receipt of
         benefits  pursuant  to the Award,  or  terminating  the  Award,  either
         automatically or in the discretion of the Board, upon the occurrence of
         specified events, including, without limitation, a change of control of
         the Company,  an  acquisition  of a specified  percentage of the voting
         power of the Company,  the dissolution or liquidation of the Company, a
         sale of substantially  all of the property and assets of the Company or
         an event of the type described in Section 7 of the Plan.

         (f) SUSPENSION OR TERMINATION OF AWARDS. If the Company believes that a
Participant has committed an act of misconduct as described  below,  the Company
may suspend the Participant's  rights under any then outstanding Award pending a
determination  by the Board.  If the Board  determines  that a  Participant  has
committed an act of  embezzlement,  fraud,  nonpayment of any obligation owed to
the Company or any subsidiary,  breach of fiduciary duty or deliberate disregard
of the Company's rules resulting in loss, damage or injury to the Company, or if
a Participant  makes an unauthorized  disclosure of trade secret or confidential
information  of  the  Company,   engages  in  any  conduct  constituting  unfair
competition,  or induces any  customer of the Company to breach a contract  with
the Company,  neither the Participant nor his or her estate shall be entitled to
exercise  any rights  whatsoever  with  respect to such  Award.  In making  such
determination,  the Board  shall act  fairly and shall  give the  Participant  a
reasonable  opportunity  to appear and present  evidence on his or her behalf to
the Board.

         (g) MAXIMUM GRANT OF AWARDS TO ANY  PARTICIPANT.  No Participant  shall
receive Awards  representing  more than 25% of the aggregate number of shares of
Common  Stock that may be issued  pursuant  to all Awards  under the Plan as set
forth in Section 5 hereof.

5.       SHARES OF COMMON STOCK SUBJECT TO THE PLAN.

         The  aggregate  number of shares of Common  Stock that may be issued or
issuable  pursuant to all Awards under the Plan (including Awards in the form of
Incentive  Stock Options and  Non-Statutory  Stock  Options) shall


                                      C-2



not  exceed  an  aggregate  of  2,577,500  shares of Common  Stock,  subject  to
adjustment as provided in Section 7 of the Plan.  Shares of Common Stock subject
to the Plan may consist,  in whole or in part, of authorized and unissued shares
or treasury shares. Any shares of Common Stock subject to an Award which for any
reason  expires or is  terminated  unexercised  as to such shares shall again be
available  for  issuance  under the Plan.  For  purposes of this  Section 5, the
aggregate  number  of  shares  of  Common  Stock  that may be issued at any time
pursuant to Awards granted under the Plan shall be reduced by: (i) the number of
shares of Common Stock  previously  issued  pursuant to Awards granted under the
Plan, other than shares of Common Stock  subsequently  reacquired by the Company
pursuant to the terms and  conditions  of such Awards and with  respect to which
the holder  thereof  received no benefits of ownership,  such as dividends;  and
(ii) the number of shares of Common Stock which were otherwise issuable pursuant
to Awards  granted  under this Plan but which were  withheld  by the  Company as
payment of the purchase price of the Common Stock issued pursuant to such Awards
or as payment of the recipient's tax withholding obligation with respect to such
issuance.

6.       PAYMENT OF AWARDS.

         The Board shall  determine  the extent to which Awards shall be payable
in cash, shares of Common Stock or any combination  thereof. The Board may, upon
request of a  Participant,  determine that all or a portion of a payment to that
Participant  under the Plan,  whether it is to be made in cash, shares of Common
Stock or a combination thereof,  shall be deferred.  Deferrals shall be for such
periods and upon such terms as the Board may determine in its sole discretion.

7.       DILUTION AND OTHER ADJUSTMENT.

         In the event of any  change  in the  outstanding  shares of the  Common
Stock or other securities then subject to the Plan by reason of any stock split,
reverse stock split, stock dividend,  recapitalization,  merger,  consolidation,
combination or exchange of shares or other similar  corporate  change, or if the
outstanding  securities  of the class then subject to the Plan are exchanged for
or converted into cash, property or a different kind of securities,  or if cash,
property or securities are distributed in respect of such outstanding securities
as a class (other than cash dividends),  then the Board may, but it shall not be
required  to,  make  such  equitable  adjustments  to the  Plan  and the  Awards
thereunder  (including,   without  limitation,   appropriate  and  proportionate
adjustments in (i) the number and type of shares or other  securities or cash or
other  property  that may be acquired  pursuant to Incentive  Stock  Options and
other Awards  theretofore  granted under the Plan,  (ii) the maximum  number and
type of shares or other  securities  that may be issued  pursuant  to  Incentive
Stock Options and other Awards thereafter  granted under the Plan; and (iii) the
maximum  number of  securities  with respect to which Awards may  thereafter  be
granted  to any  Participant  in any  fiscal  year)  as the  Board  in its  sole
discretion  determines  appropriate,  including any  adjustments  in the maximum
number of shares referred to in Section 5 of the Plan. Such adjustments shall be
conclusive and binding for all purposes of the Plan.

8.       MISCELLANEOUS PROVISIONS.

         (a)  DEFINITIONS.  As used  herein,  "subsidiary"  means any current or
future  corporation  which would be a "subsidiary  corporation," as that term is
defined in Section  424(f) of the Code, of the Company;  and the term "or" means
"and/or."

         (b) CONDITIONS ON ISSUANCE.  Securities shall not be issued pursuant to
Awards  unless the grant and  issuance  thereof  shall  comply with all relevant
provisions of law and the  requirements of any securities  exchange or quotation
system upon which any securities of the Company are listed, and shall be further
subject to approval of counsel for the Company with respect to such  compliance.
Inability of the Company to obtain  authority  from any  regulatory  body having
jurisdiction,  which  authority is determined by Company counsel to be necessary
to the lawful  issuance  and sale of any  security or Award,  shall  relieve the
Company  of any  liability  in  respect  of the  nonissuance  or  sale  of  such
securities as to which requisite authority shall not have been obtained.

         (c) RIGHTS AS STOCKHOLDER.  A participant  under the Plan shall have no
rights as a holder of Common Stock with respect to Awards hereunder,  unless and
until certificates for shares of such stock are issued to the participant.


                                      C-3



         (d) ASSIGNMENT OR TRANSFER. Subject to the discretion of the Board, and
except with respect to Incentive Stock Options which are not transferable except
by will or the laws of descent and  distribution,  Awards  under the Plan or any
rights or interests therein shall be assignable or transferable.

         (e) AGREEMENTS. All Awards granted under the Plan shall be evidenced by
written  agreements in such form and containing  such terms and conditions  (not
inconsistent with the Plan) as the Board shall from time to time adopt.

         (f) WITHHOLDING  TAXES. The Company shall have the right to deduct from
all Awards  hereunder  paid in cash any federal,  state,  local or foreign taxes
required by law to be withheld  with respect to such awards and, with respect to
awards  paid in stock,  to require  the payment  (through  withholding  from the
participant's  salary or  otherwise)  of any such taxes.  The  obligation of the
Company to make  delivery of Awards in cash or Common  Stock shall be subject to
the restrictions imposed by any and all governmental authorities.

         (g) NO RIGHTS TO AWARD.  No  Participant or other person shall have any
right to be granted  an Award  under the Plan.  Neither  the Plan nor any action
taken  hereunder  shall be construed as giving any  Participant  any right to be
retained  in the  employ  of the  Company  or any of its  subsidiaries  or shall
interfere  with or  restrict  in any way the rights of the Company or any of its
subsidiaries,  which are hereby reserved, to discharge a Participant at any time
for any reason whatsoever, with or without good cause.

         (h) COSTS AND  EXPENSES.  The costs and expenses of  administering  the
Plan  shall be borne by the  Company  and not  charged  to any  Award nor to any
Participant receiving an Award.

         (i) FUNDING OF PLAN. The Plan shall be unfunded.  The Company shall not
be required  to  establish  any  special or  separate  fund or to make any other
segregation of assets to assure the payment of any Award under the Plan.

9.       AMENDMENTS AND TERMINATION.

         (a)  AMENDMENTS.  The Board may at any time  terminate  or from time to
time  amend the Plan in whole or in part,  but no such  action  shall  adversely
affect any rights or  obligations  with respect to any Awards  theretofore  made
under the Plan. However, with the consent of the Participant affected, the Board
may amend  outstanding  agreements  evidencing Awards under the Plan in a manner
not inconsistent with the terms of the Plan.

         (b) STOCKHOLDER  APPROVAL.  To the extent that Section 422 of the Code,
other applicable law, or the rules, regulations, procedures or listing agreement
of any national  securities  exchange or  quotation  system,  requires  that any
amendment of the Plan be approved by the  stockholders  of the Company,  no such
amendment shall be effective unless and until it is approved by the stockholders
in such a manner and to such a degree as is required.

         (c) TERMINATION. Unless the Plan shall theretofore have been terminated
as above provided,  the Plan (but not the awards  theretofore  granted under the
Plan) shall terminate on and no awards shall be granted after October 1, 2007.

10.      EFFECTIVE DATE.

         The Plan is  effective  on October  1,  1997,  the date on which it was
adopted by the Board of Directors of the Company and the holders of the majority
of the Common Stock of the Company.

11.      GOVERNING LAW.

         The Plan and any agreements  entered into thereunder shall be construed
and governed by the laws of the State of Delaware  applicable to contracts  made
within,  and to be performed  wholly within,  such state,  without regard to the
application of conflict of laws rules thereof.


                                      C-4



                              TAG-IT PACIFIC, INC.
                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

         The  undersigned,  a stockholder  of Tag-It  Pacific,  Inc., a Delaware
corporation (the "Company"),  hereby  nominates,  constitutes and appoints Colin
Dyne and Ronda  Ferguson,  or either one of them,  as proxy of the  undersigned,
each  with  full  power  of  substitution,  to  attend,  vote  and  act  for the
undersigned at the Annual Meeting of Stockholders of the Company,  to be held on
May 12, 2004, and any postponements or adjournments  thereof,  and in connection
therewith,  to vote and  represent  all of the shares of the  Company  which the
undersigned would be entitled to vote with the same effect as if the undersigned
were present, as follows:


A VOTE FOR ALL PROPOSALS IS RECOMMENDED BY THE BOARD OF DIRECTORS:

Proposal 1. To elect the following two nominees as Class I directors:

      Kevin Bermeister                     Brent Cohen

      |_| FOR ALL NOMINEES LISTED ABOVE (except as marked to the contrary below)

      |_| WITHHELD for all nominees listed above

         (INSTRUCTION: To withhold authority to vote for any individual nominee,
         write that nominee's name in the space below:)

         -----------------------------------------------------------------------

         The  undersigned  hereby  confer(s)  upon the  proxies and each of them
         discretionary  authority  with  respect to the election of directors in
         the event  that any of the above  nominees  is unable or  unwilling  to
         serve.

Proposal  2. To amend the  Company's  1997 Stock Plan to  increase  the  maximum
number of shares of common stock which may be issued  pursuant to awards granted
under the plan.

             |_| FOR             |_| AGAINST          |_| ABSTAIN

The  undersigned  hereby revokes any other proxy to vote at the Annual  Meeting,
and hereby  ratifies and confirms all that said attorneys and proxies,  and each
of them, may lawfully do by virtue hereof.  With respect to matters not known at
the time of the  solicitation  hereof,  said proxies are  authorized  to vote in
accordance with their best judgment.

     THIS  PROXY WILL BE VOTED IN  ACCORDANCE  WITH THE  INSTRUCTIONS  SET FORTH
ABOVE OR, TO THE EXTENT NO CONTRARY DIRECTION IS INDICATED, WILL BE TREATED AS A
GRANT OF AUTHORITY TO VOTE FOR ALL PROPOSALS. IF ANY OTHER BUSINESS IS PRESENTED
AT THE ANNUAL  MEETING,  THIS PROXY  CONFERS  AUTHORITY TO AND SHALL BE VOTED IN
ACCORDANCE WITH THE RECOMMENDATIONS OF THE PROXIES.

     The  undersigned  acknowledges  receipt  of a copy of the  Notice of Annual
Meeting dated April 5, 2004 and the accompanying Proxy Statement relating to the
Annual Meeting.

                                               Dated:_____________________, 2004

                                               Signature:_______________________

                                               Signature:_______________________
                                               Signature(s) of Stockholder(s)
                                               (See Instructions Below)

                                               The  Signature(s)  hereon  should
                                               correspond   exactly   with   the
                                               name(s)  of  the   Stockholder(s)
                                               appearing     on    the     Share
                                               Certificate.  If  stock  is  held
                                               jointly,  all joint owners should
                                               sign.  When  signing as attorney,
                                               executor, administrator,  trustee
                                               or  guardian,  please  give  full
                                               title as  such.  If  signer  is a
                                               corporation, please sign the full
                                               corporation  name, and give title
                                               of signing officer.

|_|      Please  indicate by checking this box if you  anticipate  attending the
         Annual Meeting.

                PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD
                      PROMPTLY USING THE ENCLOSED ENVELOPE