EXHIBIT 99.1

                              FOR IMMEDIATE RELEASE

            TAG-IT PACIFIC, INC. ANNOUNCES FIRST QUARTER 2004 RESULTS

LOS  ANGELES--(BUSINESS  WIRE)--May 13, 2004--Tag-It  Pacific,  Inc. (AMEX:TAG -
NEWS), a full-service outsourced trim management department for manufacturers of
fashion apparel,  today announced  financial results for its first quarter ended
March 31, 2004.

For the quarter, net sales were $10.2 million, a 29 percent decrease compared to
$14.4 million for the same quarter last year.  Selling expense were $772,000,  a
6.9 percent decrease from $829,000 for the first quarter last year.  General and
Administrative expenses increased 5.9 percent to $2.86 million compared to $2.70
million for the first quarter of last year. General and Administrative  expenses
included  a  one-time  charge of  approximately  $400,000  related  to the final
residual costs  associated with the  restructuring  of the Company's  operations
during 2003. The Company reported a net loss of $552,030,  or ($0.04) per share,
compared to net income of $360,868, or $0.03 per share, for the first quarter of
2003.  Exclusive of the  extraordinary  expense related to the restructuring and
other one-time expenses, the Company's General and Administrative Expenses would
have  decreased  13.7  percent  to $2.33  million,  and the  company  would have
reported a slight loss for the quarter.

The decrease in net sales was primarily due to a decrease in trim-related  sales
of approximately $6.1 million from Tag-It's Tlaxcala,  Mexico,  operations under
the Company's Managed Trim Solution(TM) trim package program.  During the fourth
quarter of 2003,  management  implemented a plan to restructure certain business
operations, including the reduction of the Company's reliance on two significant
customers, which contributed 51.4 percent of the revenues for Q1 2003. These two
customers contributed  approximately 10% of first quarter revenues for the first
quarter of 2004.

Colin Dyne,  Chief Executive  Officer of Tag-It Pacific,  commented,  "The first
quarter  of 2004 was a period of  transition  for Tag-It as we  experienced  the
effects of  diversifying  our  customer  base  while  successfully  rolling  out
TrimNet(TM),  our robust,  proprietary Oracle-based ERP system. Our efforts were
successful,  in that we are no  longer  reliant  on a  single  customer  for the
majority  of our  sales  and we  have  replaced  approximately  $20  million  in
annualized revenues with multiple new customers.  Our TrimNet expansion has been
virtually  flawless,  with three customers already online,  including two signed
during  the  first  quarter.  Operationally,  we  were  able to  offset  related
decreases in sales by increasing  sales under both our TekFit stretch  waistband
division and TrimNet  solutions to new and existing  customers while  increasing
zipper  sales  under our Talon  brand  name in Asia.  In  summary,  we have made
significant progress in diversifying our customer base, replacing revenue from a
single customer with new revenue from multiple customers,  and we have refocused
our  resources  on  profitable,  growing  areas  of our  business  in  order  to
strengthen our competitive position."

Highlights during the quarter included:

         o        As announced separately today, Tag-It signed a contract with a
                  large  manufacturer  of  private-label  jeans  in  Mexico  and
                  Central America. Tag-It will provide all of the trim needs for
                  a single large  manufacturing  location,  which is expected to
                  add $6-8  million in  revenues  for the coming 12 months.  The
                  opportunity  exists  to expand  its  offerings  to  additional
                  manufacturing facilities owned and operating by this customer,
                  this increasing the revenue potential over time.

         o        Added  12  new   customers  in  our  Talon  Zipper   division,
                  augmenting  organic growth  opportunities in this division.





         o        Since the  completion of the quarter,  the Company  obtained a
                  commitment  from two major  retailers,  each with more than $5
                  billion  in annual  revenues,  to  implement  Tag-It's  TekFit
                  product into their denim  collections.  Management  expects to
                  begin  shipping  these products by the fourth quarter of 2004,
                  with  annualized  sales for these two  customers  representing
                  approximately $10 million in revenues for 2005.

Tag-It's  new  TrimNet  system  is  a   state-of-the-art,   Internet-based  trim
management  system that includes  product  development,  online  catalogs,  trim
bill-of-materials  and order  management.  TrimNet is unlike anything offered in
the industry.

Mr. Dyne  continued,  "TrimNet allows us to seamlessly  deliver  enhanced global
trim  management  support to large  customers,  controlling  all  aspects of our
clients' trim supply chain. This capability has been well received,  and we have
added  two  significant  customers  during  the  second  quarter.  One of  these
customers is fully  implemented,  with the other going live in June.  We believe
the  opportunity  exists to expand  this  business to  additional  manufacturing
facilities,  improving  revenue streams and allowing us to leverage our capacity
across a broader base."

"We  firmly  believe in our  business  model,  and are  confident  in  near-term
success.  When we implement a new customer,  there can be a transition period as
our solutions are deployed to the new customers and this  transition  period can
vary based on the  complexity  of the  operation,  the  number of  manufacturing
facilities  in our  customer's  operations  and  the  diversity  of  the  former
suppliers  our  customers  utilized.  We have brought on several new  meaningful
customers,  validating our business plan, but this transition period has delayed
our bottom-line  progress by  approximately  one to two quarters."

ABOUT TAG-IT PACIFIC, INC.

Tag-It  specializes  in the  distribution  of a full  range  of  trim  items  to
manufacturers of fashion apparel,  specialty  retailers and mass  merchandisers.
Tag-It  acts  as  a  full-service  outsourced  trim  management  department  for
manufacturers  of fashion  apparel such as Abercrombie & Fitch,  Tarrant Apparel
Group, Kentucky Apparel and Azteca Production International.  Tag-It also serves
as a specified  supplier of trim items to specific  brands,  brand licensees and
retailers,  including  Levi Strauss & Co.,  Abercrombie  & Fitch,  Express,  The
Limited,  Miller's  Outpost  and  Lerner,  among  others.  In  addition,  Tag-It
distributes  zippers  under its Talon  brand name to  manufacturers  for apparel
brands and retailers such as Levi Strauss & Co., Wal-Mart, JC Penny and Tropical
Sportswear,  among  others.  In 2002,  Tag-It  created a new division  under the
TekFit brand name.  This  division  develops and sells apparel  components  that
utilize the patented Pro-Fit  technology,  including a stretch waistband.  These
products  are  marketed  to the same  customers  targeted  by our  Managed  Trim
Solution  and  Talon  zipper  divisions.

FORWARD-LOOKING STATEMENTS:

With the exception of the historical  information,  this press release  contains
forward-looking  statements,  as referenced in the Private Securities Litigation
Reform Act.  Forward-looking  statements  are  inherently  unreliable and actual
results may differ materially.  Examples of  forward-looking  statements in this
press  release  include  the  benefits  of  our  new  TrimNet  system,  and  the
anticipated  increase in revenue from new and existing customers.  Factors which
could  cause  actual  results to differ  materially  from these  forward-looking
statements  include  the  unanticipated  loss  of one or more  major  customers,
economic  conditions,  the  availability  and cost of  financing,  the risk of a
softening  of  customer   acceptance  of  the  Company's   products,   risks  of
introduction  by competitors of trim  management  systems with similar or better
functionality  than our  Managed  Trim  Solution,  pricing  pressures  and other
competitive factors,  potential fluctuations in quarterly operating results, our
management  of  potential  growth and the risks of  expansion  into new business
areas.  These and other risks are more fully described in the Company's  filings
with the  Securities  and  Exchange  Commission  including  the  Company's  most
recently filed Annual Report on


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Form 10-K and Quarterly Report on Form 10-Q, which should be read in conjunction
herewith for a further  discussion of important  factors that could cause actual
results to differ materially from those in the forward-looking  statements.  The
Company   undertakes   no   obligation   to   publicly   update  or  revise  any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise.


                         TAG-IT PACIFIC, INC.

                     Selected Balance Sheet Items
                        (all numbers in $000's)

                                              March 31,   December 31,
                                                 2004         2003
                                              ----------  ------------

Accounts Receivable                           $  21,227    $  19,253
Inventories                                   $  18,800    $  17,097
Total Current Assets                          $  51,136    $  55,726
Total Assets                                  $  63,060    $  67,770
Line of Credit                                $   4,686    $   7,096
Accounts Payable and Accrued Expenses         $   7,381    $   9,552
Total Current Liabilities                     $  14,978    $  19,260
Total Liabilities                             $  16,288    $  21,312
Convertible Redeemable preferred stock
 Series C                                     $       -    $   2,895
Total Stockholders' Equity                    $  46,772    $  43,564
Total  Liabilities and Equity                 $  63,060    $  67,770


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                         TAG-IT PACIFIC, INC.
                   Consolidated Statements of Income
                (all numbers (excluding EPS) in $000's)

                                               Three Months Ended
                                                    March 31,
                                               2004           2003
                                           ------------   ------------
Net sales                                  $    10,160    $    14,359
Cost of goods sold                               7,168         10,059
                                           ------------   ------------
Gross profit                                     2,992          4,300
Selling expenses                                   772            829
General and administrative expenses              2,857          2,699
                                           ------------   ------------
Total operating expenses                         3,629          3,528
                                           ------------   ------------
(Loss) income from operations                     (637)           772
Interest expense, net                              187            321
                                           ------------   ------------
(Loss) income before income taxes                 (824)           451
(Benefit) provision for income taxes              (272)            90
                                           ------------   ------------
Net (loss) income                          $      (552)   $       361
                                           ------------   ------------
Less:  Preferred stock dividends                   (30)           (47)
                                           ------------   ------------
Net (loss) income to common shareholders   $      (582)   $       314
                                           ------------   ------------
Basic (loss) earnings per share            $     (0.04)   $      0.03
                                           ------------   ------------
Diluted (loss) earnings per share          $     (0.04)   $      0.03
                                           ------------   ------------
Weighted average number of common shares
outstanding:
Basic                                           14,922          9,423
                                           ------------   ------------
Diluted                                         14,922          9,686
                                           ------------   ------------

- --------------
CONTACT:
     Tag-It Pacific, Inc.
     Jonathan Markiles, 818-444-4100
     info@tagitpacific.com
     www.haydenir.com
     or
     Investor Relations Contact:
     Hayden Communications, Inc.
     Matthew Hayden, 858-456-4533
     Fax: 843-361-0758


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