EXHIBIT 99.1


FOR IMMEDIATE RELEASE                                INVESTOR RELATIONS CONTACT:
                                                     Hayden Communications, Inc.
                                                     MATTHEW HAYDEN
                                                     Tel: 858-456-4533
                                                     matt@haydenir.com
                                                     www.haydenir.com



     TAG-IT PACIFIC, INC. ANNOUNCES PROFITABILE SECOND QUARTER 2004 RESULTS

Highlights:
         o        Company returns to profitability
         o        Sales decrease 28 percent compared to Q2 2003, but increase 47
                  percent sequentially compared to the first quarter
         o        Continued progress on customer  diversification results in 22%
                  increase in new business

Los Angeles,  CA. August 11, 2004 --Tag-It  Pacific,  Inc.  (AMEX:  TAG), a full
service  outsourced  trim  management  department for  manufacturers  of fashion
apparel,  today announced financial results for its second quarter and six month
period ended June 30, 2004.

For the quarter, net sales were $14.9 million, a 28 percent decrease compared to
$20.7  million  for the  same  quarter  last  year,  but a 47  percent  increase
sequentially  compared  to the first  quarter.  Costs of goods sold for the 2004
second  quarter  were $11  million,  compared  to $15.3  million in the year ago
period.  Gross profit for this quarter was $3.9 million compared to $5.5 million
in the year ago period,  yielding gross margins of  approximately  26 percent in
each respective quarter.  Selling expense was $702,482,  a 43.6 percent decrease
from the $1.2  million  reported in the second  quarter  last year.  General and
Administrative expenses decreased to $2.79 million compared to $2.94 million for
the second quarter of last year. Interest expense decreased to $144,000 compared
to $343,000 for the second quarter of last year. The Company reported net income
to common shareholders of $170,319, or $0.01 per share, compared to $701,564, or
$0.07 per share,  for the second  quarter of 2003.  The  Company  completed  the
second  quarter with  18,779,239  fully diluted shares  outstanding  compared to
10,737,427 as of the end of the second quarter last year.

Approximately  $8.9  million in sales  related  to the  Company's  Managed  Trim
Solution(TM)  TrimNet were  generated  from  Tlaxcala,  Mexico during the second
quarter of 2003.  During the fourth  quarter of 2003,  management  implemented a
plan to restructure certain business operations,  including the reduction of its
reliance  on  Tarrant  Apparel  Group  and  Azteca  Production.  This  plan  was
accelerated  when  Tarrant  unexpectedly  exited  its  Mexico  operations.   The
Company's  response to this situation  resulted in the replacement of 22 percent
of the lost  revenue,  despite the  unanticipated  decline in revenues  from the
Tarrant Apparel Group.  Revenues from these customers  decreased from 43 percent
of the total  reported in the second  quarter of 2003 to 3.9 percent  during the
second quarter of this year. The increase in new business  substantially  offset
the   unanticipated   decrease  and  validates  the  success  of  the  Company's
diversification strategy.

Colin Dyne,  Chief  Executive  Officer of Tag-It  Pacific,  commented,  "We made
continued  progress  in our  transition  strategy  during  the  second  quarter,
increasing  sales by more than 45  percent  compared  to the first  quarter  and
decreasing  operating  expenses across the board.  Recent orders from Levi's and
others has helped to diversify  our customer  base - a key strategy  during this
transition  period - and we continue to see broad based market acceptance of our
Oracle-based  ERP  system,  TRIMNET(TM).  We are no longer  reliant  on a single
customer for the majority of our sales and we continue to replace a  significant
portion of our revenues with multiple new customers.  In summary, we continue to
make noticeable  progress  towards  diversifying our customer base and replacing
sales  previously made to Tarrant Apparel Group by focusing our resources on the
three core growth vehicles embedded in our business."





For the six month period,  the Company  reported  revenues of $25.1  million,  a
decrease of 28.5 percent from the $35.1 million reported in the first six months
of 2003.  Cost of good sold for the first six  months of 2004 was $18.2  million
compared to $25.3 million in the year ago period,  yielding gross profit of $6.9
million and $9.8 million for the  respective  periods.  Gross  margins were 27.4
percent compared to 27.8 percent in 2003.  Selling expense was $1.47 million,  a
28.9 percent  decrease from the $2.08  million  reported in the six month period
last year.  General and  Administrative  expenses were $5.65 million compared to
$5.64 million for the first six months of last year.  Interest expense decreased
to $331,000  compared to $664,000  for the six months of last year.  The Company
reported a net loss to common  shareholders  of $412,215,  or $(0.02) per share,
compared to net income to common  shareholders  of $1.02  million,  or $0.10 per
share,  for the first six months of 2003.  Fully diluted shares  outstanding for
the six-month  period were  16,491,684  compared to 10,169,168 for the six month
period last year.

Recent Highlights include:
         o        On  July  28,  Tag-It   announced  it  extended  its  two-year
                  relationship  with  Levi  Strauss  & Co.  for  the  use of its
                  patented  TekFit(TM)  stretch  waistband   technology  in  the
                  Dockers(R)  product line.  The two-year  agreement will extend
                  the  relationship  from this November through November of 2006
                  and is estimated to yield  approximately $35 to $40 million in
                  revenue during the two years.
         o        As  previously  disclosed on May 13,  Tag-It signed a contract
                  with a large manufacturer of private-label jeans in Mexico and
                  Central America. Tag-It will provide all of the trim needs for
                  a single large  manufacturing  location,  which is expected to
                  add $6-8  million in  revenues  for the coming 12 months.  The
                  Company   expects  to  expand  its   offerings  to  additional
                  manufacturing facilities owned and operating by this customer.
         o        In June,  Tag-it  announced  the  addition of Zipper  Industry
                  Veteran, Derik Kim, who helped develop and successfully launch
                  the Company's International Franchise strategy.
         o        Tag-it initiated a relationship  with a major Women's Retailer
                  with  over  1,000  stores  to  develop  and  implement  a  new
                  marketing  initiative,  including  a  full  line  of  products
                  offered through TRIMNET.

Tag-It's  TRIMNET system,  a  state-of-the-art,  Internet-based  trim management
system   that   includes   product    development,    online   catalogs,    trim
bill-of-materials   and  order   management,   continued  to  gain  wide  market
acceptance.  The Company continues to see considerable  growth in its activities
in Asia relating to TRIMNET.

Mr. Dyne concluded,  "Talon will become increasingly  important to our growth in
the coming years.  Zippers are an essential  component of our TRIM NET solutions
and give us a  competitive  advantage  over  others  who try to  replicate  this
strategy.  The zipper industry  worldwide is approximately  $1.6 billion -- with
only one  dominate  player  -- and we  believe  our  strategy  of  international
expansion  through  franchise  relationships  will not only allow the Company to
gain  market  share,  but do so at  minimal  cost and risk.  We expect to report
revenues from this  initiative  in the fourth  quarter of this year and see this
division become a significant contributor in 2005."

The Company completed the quarter with $5.4 million in cash and cash equivalents

ABOUT TAG-IT PACIFIC,  INC. - Tag-It  specializes in the  distribution of a full
range of trim items to manufacturers of fashion apparel, specialty retailers and
mass  merchandiser.  Tag-It acts as a full service  outsourced  trim  management
department  for  manufacturers  of fashion  apparel such as Abercrombie & Fitch,
Kentucky Apparel and Azteca  Production  International.  Tag-it also serves as a
specified  supplier  of trim  items to  specific  brands,  brand  licensees  and
retailers,  including  Levi Strauss & Co.,  Abercrombie  & Fitch,  Express,  The
Limited,  Miller's  Outpost  and  Lerner,  among  others.  In  addition,  Tag-It
distributes  zippers  under its TALON  brand name to  manufacturers  for apparel
brands and retailers such as Levi Strauss & Co., Wal-Mart, JC Penny and Tropical
Sportswear,  among  others.  In 2002,  Tag-It  created a new division  under the
TEKFIT brand name.  This  division  develops and sells apparel  components  that
utilize the patented Pro-Fit  technology,  including a stretch waistband.  These
products  are  marketed  to the same  customers  targeted  by our  MANAGED  TRIM
SOLUTION and TALON zipper divisions.

FORWARD LOOKING STATEMENTS:
With the exception of the historical  information,  this press release  contains
forward-looking  statements,  as referenced in the Private Securities Litigation
Reform Act.  Forward-looking  statements  are  inherently  unreliable and actual
results may differ materially.  Examples of  forward-looking  statements in this
press release include the benefits of our new TRIMNET system, and the successful
expansion of our zipper  business.  Factors which could cause actual  results to
differ materially from these  forward-looking  statements include an unfavorable
outcome in


                                       2



our litigation with Pro-Fit  Holdings  relating to our stretch  waistbands,  the
unanticipated  loss of one or more major  customers,  economic  conditions,  the
availability  and  cost of  financing,  the  risk  of a  softening  of  customer
acceptance of the Company's  products,  risks of  introduction by competitors of
trim management  systems with similar or better  functionality  than our Managed
Trim  Solution,  pricing  pressures  and other  competitive  factors,  potential
fluctuations in quarterly operating results,  our management of potential growth
and the risks of expansion  into new business  areas.  These and other risks are
more fully  described in the Company's  filings with the Securities and Exchange
Commission  including  the Company's  most recently  filed Annual Report on Form
10-K and  Quarterly  Report on Form 10-Q,  which  should be read in  conjunction
herewith for a further  discussion of important  factors that could cause actual
results to differ materially from those in the forward-looking  statements.  The
Company   undertakes   no   obligation   to   publicly   update  or  revise  any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise.

                                 TABLES ATTACHED


                                       3





                              TAG-IT PACIFIC, INC.
                          Selected Balance Sheet Items
                             (all numbers in $000's)
                                                             June 30,   December
                                                               2004     31, 2003
                                                             -------     -------

Cash ...................................................     $ 5,353     $14,443

Accounts Receivable ....................................     $25,884     $19,253

Inventories ............................................     $19,004     $17,097

Total Current Assets ...................................     $54,245     $55,726

Total Assets ...........................................     $66,409     $67,770

Line of Credit .........................................     $ 5,935     $ 7,096

Accounts Payable and Accrued Expenses ..................     $ 9,395     $ 9,552

Total Current Liabilities ..............................     $18,551     $19,260

Total Liabilities ......................................     $19,344     $21,312

Convertible Redeemable preferred stock Series C ........     $  --       $ 2,895

Total Stockholders' Equity .............................     $47,065     $43,564

Total  Liabilities and Equity ..........................     $66,409     $67,770


                                       4



                              TAG-IT PACIFIC, INC.

                      Consolidated Statements of Operations
                     (all numbers (excluding EPS) in $000's)


                                    Three Months Ended        Six Months Ended
                                          June 30,                June 30,
                                    -------------------    --------------------
                                      2004       2003        2004        2003
                                    --------   --------    --------    --------

Net sales ......................... $ 14,923   $ 20,732    $ 25,083    $ 35,090

Cost of goods sold ................   11,031     15,267      18,199      25,326
                                    --------   --------    --------    --------
   Gross profit ...................    3,892      5,465       6,884       9,764

Selling expenses ..................      703      1,246       1,475       2,075

General and administrative
   expenses .......................    2,791      2,940       5,648       5,638
                                    --------   --------    --------    --------
   Total operating expenses .......    3,494      4,186       7,123       7,713
                                    --------   --------    --------    --------

Income (loss) from operations .....      398      1,279        (239)      2,051

Interest expense, net .............      144        343         331         664
                                    --------   --------    --------    --------
Income (loss) before income taxes .      254        936        (570)      1,387

Provision (benefit) for income
   taxes ..........................       84        187        (188)        277
                                    --------   --------    --------    --------
Net income (loss) ................. $    170   $    749    $   (382)   $  1,110
                                    ========   ========    ========    ========
Less:  Preferred stock dividends ..     --          (47)        (30)        (94)
                                    --------   --------    --------    --------
Net income (loss) to common
   shareholders ................... $    170   $    702    $   (412)   $  1,016
                                    ========   ========    ========    ========
Basic earnings (loss) per share ... $   0.01   $   0.07    $  (0.02)   $   0.10
                                    ========   ========    ========    ========
Diluted earnings (loss) per share . $   0.01   $   0.07    $  (0.02)   $   0.10
                                    ========   ========    ========    ========

Weighted average number of common
   shares outstanding:
   Basic ..........................   18,062     10,209      16,492       9,818
                                    ========   ========    ========    ========
   Diluted ........................   18,779     10,737      16,492      10,169
                                    ========   ========    ========    ========


                                       5