EXHIBIT 99.1

FOR IMMEDIATE RELEASE                                INVESTOR RELATIONS CONTACT:
                                                     Hayden Communications, Inc.
                                                     Matthew Hayden
                                                     Tel: 858-704-5065
                                                     matt@haydenir.com
                                                     www.haydenir.com

       TAG-IT PACIFIC, INC. REPORTS SECOND QUARTER 2005 FINANCIAL RESULTS

                      Revenue Increases 24% for the Quarter
     TrimNet Revenues Increase $3.8 Million, Talon Revenues up $1.2 Million,
                           vs. Second Quarter of 2004
                  Significant Reserves Recorded for the Quarter
    Company Announces Restructuring Initiative; Reduction of $5 to $6 Million
                             in Annualized Expenses

LOS ANGELES,  CA, AUGUST 15, 2005 --TAG-IT  PACIFIC,  INC.  (AMEX:  TAG), a full
service  outsourced  trim  management  department for  manufacturers  of fashion
apparel,  today announced financial results for the Company's second quarter and
six-month  period  ended June 30, 2005.  The Company also  announced a strategic
restructuring  initiative,  including  a  reduction  in its  workforce  and  the
elimination of less profitable,  inventory-intensive  functions of the business,
which is expected  to reduce its current  operating  costs by  approximately  25
percent to 30 percent, or $5 to $6 million, on an annualized basis.

For the quarter,  the Company reported revenue of $18.5 million,  a 23.8 percent
increase  compared to the $14.9 million  reported for the second quarter of last
year and up 41.5 percent  sequentially  from the $13.1 million  reported for the
Company's first fiscal quarter.  Cost of goods sold were $16.5 million,  up 49.6
percent  compared to the $11.0 million  reported for the same quarter last year.
Gross  profit was $2.0  million,  or 10.7  percent of sales,  compared  to gross
profit of $3.9 million,  or 26.1 percent of sales,  for the second  quarter last
year.  The decrease in gross  profit as a percentage  of net sales was due to an
increase in the Company's inventory  obsolescence  reserve of $1.55 million, and
additional  charges  associated with  unabsorbed  overhead costs incurred in the
Company's TALON manufacturing facility in North Carolina.

Total  operating  expenses were $11.7 million,  inclusive of an increase of $6.4
million in the reserve for doubtful accounts recorded in the second quarter, the
hiring  of  additional  employees  for  the  expansion  of the  Company's  Asian
operation and additional legal costs related to Tag-It's litigation with Pro-Fit
Holdings  Limited.  This  compares to the $3.5  million  reported for the second
quarter of last year.  The operating  expenses were also impacted by the planned
expansion of the Company's Talon division,  which included costs associated with
the manufacturing facility in Kings Mountain,  North Carolina and an increase in
sales people in the United States and Asia to support  projected  growth in this
segment. Inclusive of these expenses, the Company's loss from operations for the
quarter was $9.7 million  compared to income from operations of $398,563 for the
second  quarter one year ago.  Net loss  applicable  to  shareholders  was $11.3
million,  or $0.62 per basic and fully diluted share,  compared to net income of
$170,319, or $0.01 per basic and fully diluted share for the second quarter last
year.  Shares used in the  calculation of diluted (loss) earnings per share were
18.2  million  for the second  quarter of 2005 and 18.8  million  for the second
quarter of 2004.

The charges  related to the inventory  obsolescence  reserve and the reserve for
doubtful accounts,  as well as additional  reserves of $1.5 million to primarily
reflect an increase in the  Company's  legal  accruals,  charges  related to the
Company's  Pro-Fit  litigation and a reduction in certain other assets,  totaled
$9.5 million.  The  reduction in the Company's net deferred tax asset  increased
the provision for income taxes by $1.0 million.  Exclusive of these charges, the
Company  would have reported a net loss of  approximately  $806,000 or $0.04 per
basic and fully diluted share after  incurring  legal costs  associated with the
Pro-fit litigation of approximately $700,000. A reconciliation of these non-GAAP
financial results to the GAAP results is provided in this release.

"The  charges  recorded as an increase  in our  reserve  for  doubtful  accounts
reflect  management's  best  estimates  of our current  ability to collect,  the
nature of these accounts based on current market conditions,  and our evaluation
of these  accounts  in light  of our  decision  to  shift  our  business  to new
geographic regions as provided in our restructuring plan," commented Colin Dyne,
Tag-It's Chief Executive Officer. "Based





on the industry's  ongoing shift to Asia-based  manufacturing,  and the economic
conditions  in this  industry  throughout  Mexico and Central  America,  we have
decided  to  significantly   reduce  the  functions   performed  at  our  Mexico
facilities,  convert  our  Guatemala  facility  from a  manufacturing  site to a
distributor,   and  close  our  North  Carolina  manufacturing   facility.  Upon
completion  of this  restructuring,  we will  operate with fewer  employees  and
significantly reduce associated operating and manufacturing  expenses,  and will
focus on business with little or no inventory  requirements.  As a result of the
restructuring,  we expect to record a non-cash  restructuring  charge during the
third  quarter  of 2005  of  between  $4 and $5  million.  We  expect  that  the
restructuring,  which should be completed by December 2005,  will provide a more
streamlined,  cost efficient organization that will match the cost of our growth
initiatives  with our growth  opportunities  by  providing  higher  margins  and
lowering  inventory and  manufacturing  carry costs,  reducing our current fixed
operating costs by approximately 25 percent to 30 percent,  or $5 to $6 million,
on an annualized  basis.  The net result of this  initiative will be that Tag-It
will break  even on  approximately  $47 to $50  million  in  revenues  annually,
allowing us to profitably grow our Talon and TrimNet business segments."

For the six-month period,  the Company reported revenue of $31.5 million, a 25.7
percent increase compared to the $25.1 million reported for the first six months
of fiscal 2004. Cost of goods sold were $26.3 million,  up 44.5 percent compared
to the $18.2  million  reported for the same period last year,  inclusive of the
charges.  Gross profit for the six months was $5.2  million,  or 16.6 percent of
sales,  compared to $6.9  million,  or 27.4 percent of sales,  for the first six
months of last year. Total operating  expenses were $16.1 million,  inclusive of
the charges  described  above and the legal  expenses  and costs  related to the
Talon expansion,  a 126.5 percent increase compared to the $7.1 million reported
for the first six months of last year.  Loss from  operations for the six months
was $10.9  million  compared to a loss from  operations of $239,000 for the same
period last year. Net loss  applicable to  shareholders  was $12.9  million,  or
$0.71 per basic and fully diluted share,  compared to a net loss of $412,000, or
$0.02 per basic and fully  diluted  share for the first six months of last year.
Shares used in the  calculation  of earnings per share were 18.2 million for the
first six months of 2005 and 16.5 million for the same period last year.

Mr. Dyne continued,  "We believe, based on a careful evaluation of our remaining
accounts  receivable and inventories,  as well as our restructuring  initiative,
that Tag-It should emerge a stronger company with an  infrastructure  to support
profitable  future growth and better gross  margins.  Excluding  the  additional
reserves,  the second  quarter was positive for the  Company,  with  significant
sales growth and meaningful  positive steps in our TrimNet and Talon  divisions.
We are  beginning a major retail  launch with Beyonce  Knowles' line of clothing
and merchandise where Tag-It will be the exclusive  licensed provider of trim to
all manufacturers,  representing a unique and exciting business  opportunity and
has gained additional retailer and brand approvals on our Talon zipper brand. We
have made  significant  progress in building the foundation for Talon which will
support future growth and expansion and anticipate not only increasing  revenues
through our current distribution network (previously  discussed as franchisees),
but also signing  additional  distributors  before year end. The transition from
Western Hemisphere to Asia has been challenging for the industry,  and we are no
exception.  Our Hong Kong and Asia  operations  continue to show  strong  double
digit growth and we are looking for this region to contribute  significantly  in
the next year.  Going  forward,  we will have a  diversified  customer  base,  a
streamlined  infrastructure with lower fixed expenses, and platforms for focused
growth which should enable us to deliver enhanced shareholder value."

The Company completed the quarter with $3.0 million in cash and cash equivalents
and $16.0 million in working capital, compared to $5.5 million and $29.3 million
as of December 31, 2004.

TELECONFERENCE INFORMATION

Management will host a conference call at 4:30 p.m. EST, today,  Monday,  August
22,  2005,  to discuss  2005  second  quarter  results.  To  participate  in the
conference  call,  please dial  877-297-4509  five to ten  minutes  prior to the
scheduled conference call time.  International callers should dial 973-935-2404.
There is no pass code required for this call. If you are unable to listen to the
live  teleconference  at its scheduled  time,  there will be a replay  available
through  August 29, 2005,  and can be accessed by dialing  877-519-4471  (U.S.),
973-341-3080  (Int'l),  passcode  6349952.  The call is being  webcast by ViaVid
Broadcasting and can be accessed at Tag-It's  website at  http://www.tag-it.com.
The webcast may also be accessed at


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ViaVid's website at  http://www.viavid.net.  The webcast can be accessed through
September 22, 2005 on either site. To access the webcast,  you will need to have
the Windows  Media Player on your  desktop.  For the free  download of the Media
Player please visit:
www.microsoft.com/windows/windowsmedia/en/download/default.asp.

ABOUT TAG-IT PACIFIC, INC.

Tag-It  specializes  in the  distribution  of a full  range  of  trim  items  to
manufacturers of fashion  apparel,  specialty  retailers and mass  merchandiser.
Tag-It  acts  as a  full  service  outsourced  trim  management  department  for
manufacturers  of  fashion  apparel  such  as  Kellwood  and  Azteca  Production
International.  Tag-it  also  serves as a  specified  supplier  of trim items to
specific  brands,  brand licensees and retailers,  including Levi Strauss & Co.,
Motherworks, Express, The Limited, Miller's Outpost and Lerner, among others. In
addition, Tag-It distributes zippers under its TALON brand name to manufacturers
for apparel  brands and  retailers  such as Levi Strauss & Co.,  Wal-Mart and JC
Penny,  among others.  In 2002,  Tag-It  created a new division under the TEKFIT
brand name. This division develops and sells apparel components that utilize the
patented Pro-Fit technology, including a stretch waistband.

FORWARD LOOKING STATEMENTS:

With the exception of the historical  information,  this press release  contains
forward-looking  statements,  as referenced in the Private Securities Litigation
Reform Act.  Forward-looking  statements  are  inherently  unreliable and actual
results may differ materially.  Examples of  forward-looking  statements in this
press release  include  projected  revenue  growth,  operating  income and gross
margins,  revenue  composition,  the  effects  of the  company's  restructuring,
including  estimated  restructuring  changes in the 2005 third quarter.  Factors
which could cause actual results to differ materially from these forward-looking
statements  include  an  unfavorable  outcome  in our  litigation  with  Pro-Fit
Holdings relating to our stretch  waistbands,  the unanticipated  loss of one or
more  major  customers,  economic  conditions,  the  availability  and  cost  of
financing,  the risk of a softening  of  customer  acceptance  of the  Company's
products,  risks of introduction by competitors of trim management  systems with
similar or better  functionality than our Managed Trim Solution,  default by our
Talon  franchisees  in their  obligations  to us,  pricing  pressures  and other
competitive factors,  potential fluctuations in quarterly operating results, our
management  of the  restructuring  plan  and the  risks  of  expansion  into new
business areas.  These and other risks are more fully described in the Company's
filings with the Securities and Exchange Commission including the Company's most
recently  filed Annual  Report on Form 10-K and  Quarterly  Report on Form 10-Q,
which  should  be read in  conjunction  herewith  for a  further  discussion  of
important  factors that could cause  actual  results to differ  materially  from
those in the forward-looking statements. The Company undertakes no obligation to
publicly update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise.

RECONCILIATION OF NON-U.S. GAAP MEASURES TO U.S. GAAP
Tag-It Pacific,  Inc. has prepared adjusted net (loss) data for the 2005 periods
to supplement the reporting of its results determined under applicable generally
accepted accounting  principles (GAAP). As used in this press release,  adjusted
net (loss) is a non-GAAP  financial  measure that reflects net (loss)  excluding
charges relating to increases in allowance for doubtful  accounts,  reserves for
inventory obsolescence,  the valuation allowance for our net deferred tax asset,
and reserves for other miscellaneous  assets. The adjusted amounts are not meant
as a substitute for GAAP, but are included solely for informational purposes.

The  following  table  illustrates  the  adjustments  to net (loss) to calculate
adjusted  net  (loss),  as  described  above,  for the  applicable  periods  and
reconciles the non-GAAP financial data to net loss determined in accordance with
GAAP:


                                       3




                              TAG-IT PACIFIC, INC.
                 CALCULATION OF ADJUSTED NET (LOSS) (NON-GAAP)
                                  (Unaudited)


                                                      THREE MONTHS     SIX  MONTHS
                                                          ENDED           ENDED
                                                         JUNE 30,        JUNE 30,
                                                          2005            2005
                                                      ------------    ------------
                                                                
Net (loss) ........................................   $(11,260,186)   $(12,908,629)
Add back charges for:
     Allowance for doubtful accounts ..............      6,381,000       6,381,000
     Reserve for inventory obsolescence ...........      1,550,000       1,550,000
     Valuation allowance for net deferred tax asset      1,000,000       1,000,000
     Miscellaneous reserves(1) ....................      1,523,000       1,523,000
                                                      ------------    ------------
ADJUSTED NET (LOSS) ...............................   $   (806,186)   $ (2,454,629)
                                                      ============    ============

- ----------
(1)      Reflects an increase in the company's legal accruals,  charges relating
         to the Pro-Fit litigation and a reduction in certain assets.


                                 TABLES ATTACHED


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                              TAG-IT PACIFIC, INC.
                           CONSOLIDATED BALANCE SHEETS

                                   (Unaudited)

                                                     June 30,      December 31,
                                                       2005           2004
                                                   ------------    ------------
                     Assets
 Current Assets:
    Cash and cash equivalents ..................   $  2,962,082    $  5,460,662
    Trade accounts receivable, net .............     13,352,574      17,890,044
    Trade accounts receivable, related party ...      3,375,000       4,500,000
    Inventories, net ...........................     11,948,779       9,305,819
    Prepaid expenses and other current assets ..      2,064,950       2,326,245
    Deferred income taxes ......................           --         1,000,000
                                                   ------------    ------------
      Total current assets .....................     33,703,385      40,482,770

 Property, plant & equipment, net of accumulated
    depreciation and amortization ..............      9,988,844       9,380,026
 Tradename .....................................      4,110,751       4,110,750
 Goodwill ......................................        450,000         450,000
 License rights ................................        198,625         259,875
 Due from related parties ......................        578,406         556,550
 Other assets ..................................      1,012,947       1,207,885
                                                   ------------    ------------
 Total assets ..................................   $ 50,042,958    $ 56,447,856
                                                   ============    ============

Liabilities and Stockholders' Equity
   Current Liabilities:

    Line of credit .............................   $  1,001,309    $    614,506
    Accounts payable and accrued expenses ......     14,780,039       7,460,916
    Demand notes payable to related parties ....        664,971         664,971
    Current portion of capital lease obligations        844,231         859,799
    Current portion of notes payable ...........        180,809         174,975
    Note payable ...............................        200,000       1,400,000
                                                   ------------    ------------
      Total current liabilities ................     17,671,359      11,175,167

 Capital lease obligations, less current portion      1,049,982       1,220,969
 Notes payable, less current portion ...........      1,355,969       1,447,855
 Secured convertible promissory notes ..........     12,424,491      12,408,623
                                                   ------------    ------------
      Total liabilities ........................     32,501,801      26,252,614
                                                   ------------    ------------

 Guarantees and Contingencies (Note 4)

 Stockholders' equity:
    Preferred stock, Series A $0.001 par value;
      250,000 shares authorized,
      no shares issued or outstanding ..........           --              --
    Common stock, $0.001 par value, 30,000,000
      shares authorized; 18,241,045 shares
      issued and outstanding at June 30, 2005;
      18,171,301 at December 31, 2004 ..........         18,243          18,173
    Additional paid-in capital .................     51,327,873      51,073,402
    Accumulated deficit ........................    (33,804,959)    (20,896,333)
                                                   ------------    ------------
 Total stockholders' equity ....................     17,541,157      30,195,242
                                                   ------------    ------------
 Total liabilities and stockholders' equity ....   $ 50,042,958    $ 56,447,856
                                                   ============    ============


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                              TAG-IT PACIFIC, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)


                                                        Three Months Ended June 30,     Six Months Ended June 30,
                                                        ----------------------------   ----------------------------
                                                            2005           2004            2005            2004
                                                        ------------    ------------   ------------    ------------
                                                                                           
Net sales ...........................................   $ 18,473,236    $ 14,923,121   $ 31,528,513    $ 25,083,419
Cost of goods sold ..................................     16,500,664      11,030,867     26,304,118      18,199,115
                                                        ------------    ------------   ------------    ------------
   Gross profit .....................................      1,972,572       3,892,254      5,224,395       6,884,304

Selling expenses ....................................        655,295         702,482      1,397,629       1,474,598
General and administrative expenses .................     11,008,446       2,791,209     14,735,706       5,648,349
                                                        ------------    ------------   ------------    ------------
   Total operating expenses .........................     11,663,741       3,493,691     16,133,335       7,122,947

(Loss) income from operations .......................     (9,691,169)        398,563    (10,908,940)       (238,643)
Interest expense, net ...............................        268,021         144,355        536,676         331,074
                                                        ------------    ------------   ------------    ------------
(Loss) income before income taxes ...................     (9,959,190)        254,208    (11,445,616)       (569,717)
Provision (benefit) for income taxes ................      1,300,996          83,889      1,463,013        (188,007)
                                                        ------------    ------------   ------------    ------------
   Net (loss) income ................................   $(11,260,186)   $    170,319   $(12,908,629)   $   (381,710)
                                                        ============    ============   ============    ============
Less:  Preferred stock dividends ....................           --              --             --            30,505
                                                        ------------    ------------   ------------    ------------
Net (loss) income to common shareholders ............   $(11,260,186)   $    170,319   $(12,908,629)   $   (412,215)
                                                        ============    ============   ============    ============

Basic (loss) earnings per share .....................   $      (0.62)   $       0.01   $      (0.71)   $      (0.02)
                                                        ============    ============   ============    ============
Diluted (loss) earnings per share ...................   $      (0.62)   $       0.01   $      (0.71)   $      (0.02)
                                                        ============    ============   ============    ============

Weighted average number of common shares outstanding:
   Basic ............................................     18,241,045      18,061,778     18,210,406      16,491,684
                                                        ============    ============   ============    ============
   Diluted ..........................................     18,241,045      18,779,239     18,210,406      16,491,684
                                                        ============    ============   ============    ============



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