EXHIBIT 99.1
FOR IMMEDIATE RELEASE CONTACT: Dean Oakey -- Financial Inquiries
May 3, 2007 213-253-2282
Karen Strickholm - Press Inquiries
505-988-4401
strickholmcompany@msn.com
NEW MOTION, INC. ANNOUNCES NAME CHANGE
FROM MPLC, INC.,
NEW TICKER SYMBOL "NWMO", AND
REVERSE STOCK SPLIT
IRVINE, CA -- NEW MOTION INC. (OTCBB: NWMO), formerly MPLC, Inc. announced today
that the name of the Company has been changed from MPLC, Inc. to New Motion,
Inc. and that the Company completed a 1-for-300 reverse split of the Company's
common stock. Concurrent with the reverse split, all classes of the Company
preferred stock converted, on a mandatory basis, into shares of common stock. As
a result of the reverse split and the conversion of preferred stock, as of May
3, 2007, the Company has approximately 11,680,000 shares of common stock issued
and outstanding.
The post-reverse-stock-split common stock of the Company began trading May 3,
2007 on the NASD Over-The-Counter Bulletin Board under the new ticker symbol
"NWMO".
ABOUT NEW MOTION, INC.
NEW MOTION, INC. (OTCBB: NWMO), is a digital entertainment company providing a
broad range of digital and mobile products and services to consumers. New
Motion, Inc. combines the power of the Internet, the latest in mobile
technology, and traditional marketing / advertising methodologies to their
brands: MOBILESIDEWALK(TM), a mobile entertainment portal, RINGTONECHANNEL, a
mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and
GATORARCADE, a premium online and mobile gaming site. Headed by a seasoned team
of Internet, new media, entertainment and technology professionals, New Motion,
Inc. was founded in 2005 and is headquartered in Irvine, California with a
branch office in Los Angeles. WIRED MAGAZINE recently declared New Motion's
mobile content capabilities a "rival to those of their mainstream-media
counterparts," WIRELESS BUSINESS FORECAST named New Motion "a company to watch,"
and RCR WIRELESS NEWS noted that New Motion, Inc. is "gaining traction in the
direct-to-consumer ring." For more information, please visit
www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com,
www.bid4prizes.com or www.gatorarcade.com.
FORWARD LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995, about NEW MOTION.
Forward-looking statements are statements that are not historical facts. Such
forward-looking statements, based upon the current beliefs and expectations of
NEW MOTION's management, are subject to risks and uncertainties, which could
cause actual results to differ from the forward looking statements. The
following factors, among others, could cause actual results to differ from those
set forth in the forward-looking statements: changing interpretations of
generally accepted accounting principles; continued compliance with government
regulations; legislation or regulatory environments, requirements or changes
adversely affecting the businesses in which NEW MOTION engaged; demand for the
products and services that NEW MOTION provides, general economic conditions;
geopolitical events and regulatory changes, as well as other relevant risks
detailed in NEW MOTION's filings with the Securities and Exchange Commission.
The information set forth herein should be read in light of such risks. NEW
MOTION assumes no obligation to update the information contained in this press
release.
COMPANY CONTACT INVESTOR CONTACT
- -------------------------------------- -----------------------------------
Allan Legator Dean Oakey
New Motion, Inc. (213) 253-2282
Chief Financial Officer and Secretary
(949) 777-3700
MEDIA CONTACT
Karen Strickholm
(505) 988-4401
strickholmcompany@msn.com