U.S. Securities and Exchange Commission Washington, D.C. 20549 FORM 10-QSB [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the quarterly period ended June 30, 2002 [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from _______ to _______ NATIONAL BEAUTY CORPORATION --------------------------- (Exact name of small business issuer as specified in its charter) BEAUTYMERCHANT.COM, INC. ------------------------ (Former name of registrant) Nevada 13-3422912 ----------- ---------- (State or other jurisdiction of (IRS Employer incorporation or organization) identification No.) 4810 W. Commercial Boulevard, Ft. Lauderdale, Florida 33319 ----------------------------------------------------------- (Address of principal executive offices) (954) 717-8680 -------------- (Issuer's telephone number) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [x] No [ ] Number of shares of common stock outstanding as of August 5, 2002: 4,400,062 Number of shares of preferred stock outstanding as of August 5, 2002: 750,000 <PAGE 1> INDEX TO FORM 10-QSB -------------------- Page No. -------- PART I - ------ Item 1. Financial Statements Consolidated Balance Sheets - June 30, 2002 and December 31, 2001 3 Consolidated Statements of Operations - Three and Six Months Ended June 30, 2002 and 2001 4 Consolidated Statements of Cash Flows -Six Months Ended June 30, 2002 and 2001 5 Notes to Consolidated Financial Statements 6-7 Item 2. Management's Discussion and Analysis of Financial Condition And Results of Operations 8-12 PART II - ------- Item 1. Legal Proceedings 12 Item 2. Changes in Securities 12 Item 3. Defaults Upon Senior Securities 12 Item 4. Submission of Matters to a Vote of Security Holders 12 Item 5. Other Information 12 NATIONAL BEAUTY CORPORATION & SUBSIDIARIES CONSOLIDATED BALANCE SHEETS AS OF JUNE 30, 2002 AND DECEMBER 31, 2001 (Unaudited) June 30, 2002 Dec. 31, 2001 ASSETS ------ CURRENT ASSETS: - ------------------------- Cash and cash equivalents $ 3,750 $ 11,001 Accounts receivable . . . 132 903 Marketable securities . . 1,500 1,743 Inventory . . . . . . . . 4,087 1,700 Prepaid expenses. . . . . 45,000 90,000 --------- --------- TOTAL CURRENT ASSETS. . . 54,469 105,347 --------- --------- FIXED ASSETS - ------------------------- Furniture . . . . . . . . 21,616 21,616 Leasehold improvements. . 3,500 3,500 Equipment . . . . . . . . 34,985 34,985 Accumulated depreciation. (37,361) (35,361) --------- --------- NET FIXED ASSETS. . . . . 22,740 24,740 --------- --------- OTHER ASSETS: - ------------------------- Deposits. . . . . . . . . 6,656 6,656 --------- --------- TOTAL OTHER ASSETS. . . . 6,656 6,656 --------- --------- TOTAL ASSETS. . . . . . . $ 83,865 $136,743 ========= ========= See accompanying notes to financial statements NATIONAL BEAUTY CORPORATION & SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (CONTINUED) AS OF JUNE 30, 2002 AND DECEMBER 31, 2001 (Unaudited) June 30, 2002 Dec. 31, 2001 LIABILITIES AND STOCKHOLDERS' EQUITY - ------------------------------------ CURRENT LIABILITIES - ----------------------------------------------------------------- Accounts payable and accrued expenses . . . . . . . . . . . . . . $ 2,279 $ 2,230 Outstanding checks in excess of bank balance. . . . . . . . . . . 640 11,664 Current portion of capitalized lease obligation . . . . . . . . . 875 2,313 ------------ ------------ TOTAL CURRENT LIABILITIES . . . . . . . . . . . . . . . . . . . . 3,794 16,207 ------------ ------------ STOCKHOLDERS' EQUITY - ----------------------------------------------------------------- Common stock ($.001 par value, 100,000,000 shares authorized; 4,400,062 and 1,466,362 issued and outstanding at June 30, 2002 and December 31, 2001, respectively). . . . . . . . . . . . . . . 4,400 1,466 Convertible preferred stock ($.001 par value; 50,000,000 shares authorized, 750,000 and 950,000 shares issued and outstanding at June 30, 2002 and December 31, 2001, respectively). . . . . . . . 750 950 Additional paid in capital. . . . . . . . . . . . . . . . . . . . 1,634,976 1,402,450 Retained deficit. . . . . . . . . . . . . . . . . . . . . . . . . (1,560,055) (1,284,330) ------------ ------------ TOTAL STOCKHOLDERS' EQUITY. . . . . . . . . . . . . . . . . . . . 80,071 120,536 ------------ ------------ TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY. . . . . . . . . . . . $ 83,865 $ 136,743 ============ ============ See accompanying notes to financial statements ---------------------------------------------- NATIONAL BEAUTY CORPORATION & SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) FOR THE THREE AND SIX MONTHS ENDED JUNE 30, 2002 AND 2001 Three Months Ended June 30, Six Months Ended June 30, 2002 2001 2002 2001 ----------------------------------------------- REVENUES: - --------------------------- Sales . . . . . . . . . . . $ 139,050 $103,028 $ 284,306 $ 190,315 Cost of sales . . . . . . . (68,342) (66,218) (136,886) (126,949) ----------- --------- ----------- ---------- GROSS PROFIT. . . . . . . . 70,708 36,810 147,420 63,366 ----------- --------- ----------- ---------- EXPENSES: - --------------------------- Selling, general and administrative. . . . . . . 312,000 62,132 422,902 104,350 ----------- --------- ----------- ---------- TOTAL EXPENSES. . . . . . . 312,000 62,132 422,902 104,350 ----------- --------- ----------- ---------- OPERATING LOSS. . . . . . . $ (241,292) $(25,322) $ (275,482) $ (40,984) ----------- --------- ----------- ---------- OTHER (EXPENSE): - --------------------------- Unrealized loss on trading securities. . . . . . . . . 0 (25,908) (243) (55,408) Interest expense. . . . . . - (260) - (520) ----------- --------- ----------- ---------- NET (LOSS). . . . . . . . . $ (241,292) $(51,490) $ (275,725) $ (96,912) =========== ========= =========== ========== Net (loss) per share - basic and fully diluted . $ (0.06) $ (0.76) $ (0.18) $ (1.53) =========== ========= =========== ========== Weighted average shares*. 4,208,379 67,824 1,527,939 63,287 =========== ========= =========== ========== *Includes retroactive adjustment for 1 for 200 reverse stock split effected during 2001 See accompanying notes to financial statements NATIONAL BEAUTY CORPORATION & SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) FOR THE SIX MONTHS ENDED JUNE 30, 2002 AND 2001 2002 2001 CASH FLOWS FROM OPERATING ACTIVITIES: - ----------------------------------------------------------------------------- Net loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(275,725) $(96,912) Adjustments to reconcile net loss to net cash (used in) operating activities: Depreciation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000 1,892 Common stock issued for services. . . . . . . . . . . . . . . . . . . . . . . 235,260 18,245 Unrealized loss on trading securities . . . . . . . . . . . . . . . . . . . . 243 55,408 (Increase) decrease in operating assets: Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 771 (245) Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (2,387) (523) Prepaid expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45,000 (370) Deposits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -0- (4,100) Increase (decrease) in operating liabilities Accounts payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 -0- Outstanding checks in excess of bank balance. . . . . . . . . . . . . . . . . (11,024) -0- ---------- --------- NET CASH (USED IN) OPERATING ACTIVITIES . . . . . . . . . . . . . . . . . . . (5,813) (26,605) ---------- --------- CASH FLOWS FROM INVESTING ACTIVITIES: - ----------------------------------------------------------------------------- Expenditures for leaseholds and equipment . . . . . . . . . . . . . . . . . . -0- (4,395) ---------- --------- NET CASH USED IN INVESTING ACTIVITIES . . . . . . . . . . . . . . . . . . . . -0- (4,395) ---------- --------- CASH FLOWS FROM FINANCING ACTIVITIES: - ----------------------------------------------------------------------------- Collection of shareholder loan receivable . . . . . . . . . . . . . . . . . . -0- 6,013 Principal repayments of note payable. . . . . . . . . . . . . . . . . . . . . -0- (6,600) Principal repayments under capitalized lease. . . . . . . . . . . . . . . . . (1,438) (1,250) ---------- --------- NET CASH (USED) IN FINANCING ACTIVITIES . . . . . . . . . . . . . . . . . . . (1,438) (1,837) ---------- --------- NET (DECREASE) IN CASH AND CASH EQUIVALENTS . . . . . . . . . . . . . . . . . (7,251) (32,837) ---------- --------- CASH AND CASH EQUIVALENTS, BEGINNING OF THE YEAR . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,001 56,191 ---------- --------- END OF THE PERIOD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,750 $ 23,354 ========== ========= SUPPLEMENTARY CASH FLOW INFORMATION OF NON-CASH FINANCING: - ----------------------------------------------------------------------------- Common stock issued for services. . . . . . . . . . . . . . . . . . . . . . . $ 235,260 $ 18,245 ========== ========= Assumption of note payable in connection with assets acquisition. . . . . . . $ - $ 15,000 ========== ========= See accompanying notes to financial statements NATIONAL BEAUTY CORPORATION & SUBSIDIARIES ------------------------------------------ NOTES TO CONSOLIDATED FINANCIAL STATEMENTS June 30, 2002 (UNAUDITED) ITEM 1. - ------- NOTE 1 - BASIS OF PRESENTATION The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, the unaudited condensed consolidated financial statements contain all adjustments consisting only of normal recurring accruals considered necessary to present fairly the Company's financial position at June 30, 2002, the results of operations for the three month period ended June 30, 2002 and 2001, and cash flows for the six months ended June 30, 2002 and 2001. The results for the period ended June 30, 2002, are not necessarily indicative of the results to be expected for the entire fiscal year ending December 31, 2002. NOTE 2 - (LOSS) PER SHARE The following represents the calculation of (loss) per share: Three Three Six Six Months Ended Months Ended Months Ended Months Ended BASIC & FULLY DILUTED* June 30, 2002 June 30, 2001 June 30, 2002 June 30, 2001 - ------------------------------- ------------------------------------------------------------------ Net Loss. . . . . . . . . . . . $ (241,292) $ (51,490) $ (275,725) $ (96,912) Less- preferred stock dividends -0- -0- -0- -0- ------------------------------------------------------------------ Net Loss. . . . . . . . . . . . (241,292) $ (51,490) $ (275,725) $ (96,912) Weighted average number of common shares**. . . . . . . 4,208,379 67,824 1,527,939 67,824 ------------------------------------------------------------------ Basic & Fully Diluted* loss per share. . . . . . . . . $ (.06) $ (.76) $ (.18) $ (.76) ================================================================== * The Company had no common stock equivalents during the periods presented. ** Includes retroactive adjustment for 1 for 200 reverse stock split. <PAGE 6> - -------- ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION - -------- In connection with the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"), National Beauty Corporation is hereby providing cautionary statements identifying important factors that could cause our actual results to differ materially from those projected in forward looking statements (as such term is defined in the Reform Act) made in this quarterly Report on Form 10-QSB. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "likely will result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans" and "projection") are not historical facts and may be forward looking statements and involve estimates and uncertainties which could cause actual results to differ materially from those expresses in the forward looking statements. Accordingly, any such statements are qualified in their entirety by reference to, and are accompanied by, the following key factors that have a direct bearing on our results of operations: the absence of contracts with customers or suppliers; our ability to maintain and develop relationships with customers and suppliers; our ability to successfully integrate acquired businesses or new brands; the impact of competitive products and pricing; supply constraints or difficulties; changes in the retail and beauty industries; the retention and availability of key personnel; and general economic and business conditions. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements that the investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of unanticipated events or circumstances. Consequently, no forward-looking statement can be guaranteed. New factors emerge from time to time, and it is not possible for us to predict all such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Overview - -------- National Beauty Corporation is distinctive holding company comprised of its wholly owned subsidiaries: BeautyWorks U.S.A., Inc. Cleaning Express U.S.A., Inc. and Hair Max of Florida Inc .Our objective is to enhance and further brand itself as: (a) provider of quality hair care services at affordable family pricing. (b) home services provider, specializing in housekeeping. Through the collective efforts of its subsidiaries, we seek to: - - Build our customer base as a one-stop provider for residential housekeeping services; - - Enhance its brand name reputation of offering convenient, competitive pricing and participation in special promotions; - - Expand its business concept by acquiring beauty salons with established customer bases; - - Develop and expand a national chain of haircutting and styling stores. We plan to accomplish the foregoing by: Business partnerships with commercial realtors Free product samples of ALISHA hair products; Attempting to acquire existing beauty service salons; Seeking to enter into marketing relationships with National advertising agencies to establish concept branding strategies; Attempting to market its concept, "A Cut Above The Rest", on a national basis. Develop and build Hair Max stores on a regional basis. Our experienced accomplished management will allow us to develop our Hair Max concept, and expand rapidly using fast food service techniques, dealing with customer service. In addition to creating improved compensation and benefits to employees in the hair service industry, as an incentive to find and retain quality service personnel. Products and Geographic Expansion We intend to expand our service businesses in the Florida area by opening approximately one additional retail storefront under our BeautyWorks U.S.A. name during 2002. We are also exploring the possibility of opening up approximately one additional BeautyWorks U.S.A. store in the Las Vegas, Nevada during 2002. We began our retail sales operations in early 2000 and will attempt to expand product sales on a continual basis. Additional Risk Factor National Beauty Corporation, a Nevada corporation, has a limited operating history in its operations, which began in the first quarter of 2000. Accordingly, you have little or no information upon which to evaluate National Beauty Corporation's future business, prospects, and revenues. In addition, as a new sales company, we face intense competition. In addition, there are no assurances that we will be successful in overcoming the following changes: - - Whether we will be able to retain existing customers or attract new customers; - - Whether we will be able to respond to changing customer demands; - - Whether we will have adequate systems in place to manage new retail service stores. - - Whether we will be able to acquire or develop new store locations, for desired expansion. - - Whether we will maintain and increase sufficient customer traffic; - - Whether we will be able to obtain additional equity or debt financing; - - Whether we will be competitive in its core businesses; - - Whether we will successfully locate and acquire existing beauty operations for BeautyWorks U.S.A. - - Whether we can hire and retain qualified management. Our principal suppliers are non-retail wholesale distributors. We plan to add at least 32 employees during the next 12 months to our retail operations. If we acquire any beauty salons with existing operations additional staff will be added to operate these businesses relative to the size of the operation; however, at this time we are unable to determine how many additional employees will be required. The three corporate office employees that are presently on staff will manage new employees. Recent Acquisition During the second quarter of 2001, we acquired a full service salon located in Boca Raton, Florida. This beauty salon currently employs approximately nine workers and offers hair, nails and skin treatments to local customers. This is our first acquisition in our recent salon 'roll-up' strategy. We plan to acquire two additional salons during the fourth quarter of 2002; however, there are no assurances that it will be successful in these plans. Additional Financing We may need to raise additional funds to meet future operating requirements. If we raise additional funds through issuance of equity or debt securities, such securities may have rights to our common stock, such as warrants or options. In addition, shareholders may experience additional dilution from issuance and exercise of equity or debt securities or warrants or options. There are no assurances that we will be able to obtain additional financing or that additional financing will be available at all. Cleaning Express USA.Cleaning Express USA. We may need to raise additional funds to meet future operating requirements. If we raise additional funds through issuance of equity or debt securities, such securities may have rights to our common stock, such as warrants or options. In addition, shareholders may experience additional dilution from issuance and exercise of equity or debt securities or warrants or options. There are no assurances that we will be able to obtain additional financing or that additional financing will be available at all. Marketing for our home cleaning services include print advertising, television and radio commercials, and a referral program that rewards customers with future discounts for client referrals. The home cleaning industry is highly competitive with respect to price, service, quality and location. There are numerous, well-established, larger competitors in the home cleaning industry possessing substantially greater financial, marketing, personnel and other resources than us. There can be no assurance that we will be able to respond to various competitive factors affecting the business. We will attempt to compete with its home cleaning industry competitors by offering quality service at a low price. We plan to further expand in South Florida by continuing its current marketing strategy. The primary markets for Cleaning Express USA are individual households. No single customer now makes up or is expected in future to make up more than ten percent of the total revenues of Cleaning Express USA. Cleaning Express USA has three full time employees and contracts with 40-50 workers that are each independently contracted with us to service and provide home cleaning services to existing and new customers. BeautyWorks U.S.A., Inc. National Beauty Corp. expects to tap into the $52 billion beauty industry through its offering of quality service, discount priced salons. It is estimated that over 90% of all personal care salons are closely held, or 'mom and pop' owned and operated. Currently, Regis Corp. (NASDAQ:RGIS) has over 6,000 salon stores and is the only well-known publicly traded company using this approach. Beautyworks will aim to be both a retailer and provider of such needed consumer services and provides a one-stop resource for professional services on hair nails and skin care. The Company also plans to offer such services as body and spa treatments, facials, massages, waxing, and tans. We have retained the services of Neal Realty and Development of Fort Lauderdale, Florida to search for shopping center locations. We believe the beauty services business industry, is well established. Initial plans are for multiple store locations in South Palm Beach County, Dade County and Broward County, Florida, as soon as appropriate locations are selected Clark County, Nevada is also being considered for a second development market for Hair Max, Inc. In June 2002, the company made application with the U.S. Patent and trademark office, to gain exclusive rights to the name and logo for "HAIR MAX". The beauty services industry is highly competitive with respect to price, service, and location. As a result, the potential for failure in this industry is significant. There are numerous, well-established, larger competitors in the beauty services industry with considerable expertise, possessing substantially greater financial, marketing, personnel and other resources than us. There can be no assurance that we will be able to respond to various competitive factors affecting the business. The company will concentrate all efforts and strategies on increasing the brick and mortar services business, and not pursue any further Internet or e-commerce projects at this time. We are actively seeking partners and compatible businesses to acquire within the huge beauty services industry. RESULTS OF OPERATIONS - ----------------------- Net Income The Company had a net loss of $(241,292), or $.06 per common share, for the three months ended June 30, 2002, versus a net loss of $(51,490), or $(.76) for the same period ended June 30, 2001. The change in net loss was primarily due to an increase in common shares issued for professional services rendered and salaries for officers. Sales Revenues increased $36,022 or 35% to $139,050 for the three months ended June 30, 2002 as compared with $103,028 for the three months ended June 30, 2001. The increase was primarily due to the acquisition of the salon in the second quarter of 2001 that generated additional revenues. Average selling prices and gross margins remained fairly constant. Expenses Selling, General, and Administrative expenses for the three months ended June 30, 2002 increased $249,868 to $312,000. In comparison with the three-month period ended June 30, 2001, consulting and payroll increased approximately $217,000 due to our acquisition of the salon in the second quarter of 2001 and common stock issuances for professional services rendered and salaries for officers. Liquidity and Capital Resources On June 30, 2002, we had cash of $3,750 and working capital of $50,675. This compares with cash of $11,001 and working capital of $89,140 at December 31, 2001. The decrease in working capital was due to a decrease in cash and expiration of prepaid expense. Net cash used in operating activities was $5,813 for the six months ended June 30, 2002 as compared with net cash used in operating activities of $26,605 for the period ended June 30, 2001. The decrease in cash used was primarily attributable to an increase in net loss for the period. Net cash used in investing activities was $-0- for the six months ended June 30, 2002 as compared with net cash used in investing activities of $4,395 for the period ended June 30, 2001. The use of cash for the period ended June 30, 2001 was for salon equipment expenditures. Net cash used in financing activities totaled $1,438 for the six months ended June 30, 2002 as compared with net cash provided by financing activities of $1,837 for the six months ended June 30, 2001. The decrease in net cash provided by financing activities was primarily due to the collection of shareholder loan receivable during 2001. PART II. OTHER INFORMATION - -------- Item 1. Legal Proceedings None. Item 2. Changes in Securities None. Item 3. Defaults Upon Senior Securities None. Item 4. Submission of Matters to a Vote of Security Holders None. Item 5. Other Information None. Item 6. Exhibits and Reports on Form 8-K None SIGNATURES ---------- Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. NATIONAL BEAUTY CORPORATION (Registrant) Date: August 5, 2002 __________________________ /S/Michael J. Bongiovanni Chief Financial Officer