EXIBIT 99.1

SMARTSERV                     Investor Contact:         Media Contacts:
[LOGO]                        Robert Pons               Yin Chang/Henry Feintuch
                              Chief Executive Officer   KCSA Public Relations
                              SmartServ Online, Inc.    212-896-1228 / 896-1212
                              610-397-0689, Ext. 202    ychang@kcsa.com /
                              rpons@smartserv.com       hfeintuch@kcsa.com
                              www.smartserv.com

For Immediate Release

                      SMARTSERV COMPLETES FIRST CLOSING OF
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                            EQUITY PRIVATE PLACEMENT
                            ------------------------

PLYMOUTH MEETING,  Pa.,  February 17, 2004 - SmartServ Online,  Inc. (OTC: SSRV)
announced  today  that it has  completed  a first  closing of  approximately  $4
million in gross proceeds in its private offering of up to $6 million (exclusive
of up to 30% of the maximum amount for purposes of covering any over-allotments)
of investment units consisting of shares of Series A Convertible Preferred Stock
and warrants to purchase  Common  Stock.  The Units were  privately  placed with
accredited  investors pursuant to Regulation D under the Securities Act of 1933,
as  amended.  SmartServ  expects to use the net  proceeds of this  offering  for
repayment of outstanding  obligations,  completion of strategic acquisitions and
general working capital.

In  addition to the Units sold in the first  closing,  Units were also issued to
holders of SmartServ's  convertible  debentures totaling $3 million plus accrued
interest, in a conversion of such debentures into Units.

The Units and underlying  securities issued in this offering were not registered
under the  Securities  Act of 1933, as amended,  or state  securities  laws, and
unless so  registered,  may not be offered or sold in the United  States  except
pursuant to an applicable  exemption from the  registration  requirements of the
Securities Act and applicable state securities laws. This press release does not
constitute  an offer to sell or the  solicitation  of an offer to buy the Units.
This press release is being issued  pursuant to and in accordance with Rule 135c
under the Securities Act of 1933, as amended.

ABOUT SMARTSERV
SmartServ  (OTC:  SSRV) is a wireless  applications  service  provider  offering
applications,   development  and  hosting  services.  SmartServ's  customer  and
distribution relationships include wireless carriers,  strategic partners, and a
major financial  institution.  Our  applications can be delivered via Java(TM) 2
Platform,  Micro Edition  (J2ME(TM)),  QUALCOMM's Binary Runtime Environment for
Wireless(TM)  (BREW(TM))  solution,  WAP and SMS, as well as RIM  Blackberry and
Pocket PC devices. For more information, please visit www.smartserv.com.

FORWARD-LOOKING STATEMENTS
This news release may contain forward-looking  statements that involve risks and
uncertainties.  Forward-looking  statements in this document and those made from
time-to-time  by the Company are made under the safe  harbor  provisions  of the
Private  Securities  Litigation Reform Act of 1995.  Forward-looking  statements
concerning  future plans or results are  necessarily  only  estimates and actual
results could differ  materially from  expectations.  Certain factors that could
cause  or  contribute  to such  differences  include,  and are not  limited  to,
potential  fluctuations in quarterly results,  the size and timing of awards and
performances on contracts, dependence on large contracts and



a limited number of customers,  dependence on wireless and/or internet  networks
of  third-parties   for  certain  products  and  services,   lengthy  sales  and
implementation  cycles,  changes in management  estimates incident to accounting
for contracts, availability and cost of key components, market acceptance of new
or  enhanced  products  and  services,   proprietary   technology  and  changing
technology,  competitive conditions,  system performance,  management of growth,
the risk that the Company's current and future products and services may contain
errors or be affected by technical  problems  that would be difficult and costly
to detect and correct,  dependence  on key  personnel  and general  economic and
political  conditions  and other factors  affecting  spending by customers,  and
other risks described in the Company's  filings with the Securities and Exchange
Commission.

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