EXHIBIT 10.53

                              CONSULTING AGREEMENT

     This  Agreement is made and entered into by and between  SmartServ  Online,
Inc., a Delaware corporation having a principal place of business at 2250 Butler
Pike, Suite 150, Plymouth Meeting, PA 19462 (the "Company"), and M. Ezzat Jalled
(the "Consultant") as of the 1st day of June, 2004 (the "Effective Date").

     WHEREAS,  the  Company  wishes to engage the  Consultant  to  consult  with
respect to certain aspects of its business;

     WHEREAS,  the  Consultant  is willing to make  available to the Company the
consulting services provided for in this Agreement as set forth below;

     For and in consideration of the foregoing premises and the mutual promises,
terms, provisions and conditions contained in this Agreement,  the parties agree
as follows:

     1. TERM. Subject to earlier termination,  as hereinafter provided, the term
of this Agreement shall be for a period of one year, commencing on the Effective
Date,  which term may only be  extended  or renewed  by written  agreement  duly
authorized by the Board of Directors of the Company (the  "Board").  The initial
term of this  Agreement  and any  extension  or renewal  terms are  collectively
referred to hereafter as "the term hereof" or "the term of this Agreement."

     2. RELATIONSHIP OF THE PARTIES.

          a. It is  expressly  understood  and  agreed by the  parties  that the
Consultant is an  independent  contractor in the  performance  of each and every
part of this Agreement and that nothing contained in this Agreement is intended,
or shall be construed,  to  constitute  the  Consultant as the employee,  agent,
partner or joint venturer of the Company or as constituting  the exercise by the
Company



of  control  or  direction  over the  manner or  method by which the  Consultant
performs the services which are the subject of this Agreement.

          b. The Consultant  shall have no right,  power or authority in any way
to bind or speak for the  Company  or to create  any  liability  binding  on the
Company. The Company is not responsible for any expenses or liabilities incurred
by the Consultant,  other than business expenses expressly authorized in writing
by an executive officer of the Company.

     3. CONSULTANT'S SERVICES.

          a. During the term of this Agreement, the Consultant shall provide the
following services:

          (i)  Consult  with  the  Company's  management   concerning  marketing
          surveys,  investor profile information,  methods of expanding investor
          support  and  increasing  investor  awareness  of the  Company and its
          products and services;

          (ii)  Strategic  planning  (including  market  analysis,   competition
          analysis, and identification of strategic business opportunities);

          (iii) Market research on proposed new business opportunities; and

          (iv) Identification of merger and/or acquisition candidates.

          b. In addition,  the  Consultant  shall  provide such other advice and
consulting  services  as the  Company  may  from  time  to  time  request,  upon
reasonable  notice to the  Consultant,  oral or in  writing.  Services  shall be
provided during normal business hours,  unless otherwise  mutually  agreed.  The
Consultant  shall devote such  business  time as is  necessary to fully  perform
hereunder.

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     4. COMPENSATION.

          a.  During the term  hereof,  as full  compensation  for all  services
performed  by  Consultant  for  the  Company  and  subject  to the  Consultant's
performance hereunder, Consultant hereby agrees to accept upon execution of this
Agreement,  a Common Stock Purchase Warrant (the "Warrant") for the purchase, in
the aggregate,  of up to 100,000 shares of the Common Stock of the Company at an
exercise price of one dollar,  fifty cents ($1.50) per share.  The Warrant shall
not be  transferable  except with the consent of the Company and shall expire on
the second  anniversary  of the date of  issuance.  The  shares of Common  Stock
covered by this Warrant shall vest in equal amounts over a period of twelve (12)
months at the end of each calendar month commencing June 1, 2004.

          b. Consultant shall pay all applicable taxes that are assessed against
him as a result of his receipt of  compensation  under this  Agreement,  and the
Company  shall  not  withhold  any  such  taxes  from the  compensation  paid to
Consultant.  Consultant  agrees to  indemnify  and hold  harmless  the  Company,
together  with its  officers  and  directors,  with respect to any such taxes or
other  assessments  that may be due and  payable  as a result of the  payment or
receipt of compensation hereunder.

     5. NO ELIGIBILITY FOR EMPLOYEE BENEFITS. The Consultant understands that he
is an independent contractor and, as such, neither he nor any dependent or other
individual  claiming  through him will be eligible to participate in, or receive
benefits under,  any of the employee  benefit plans,  programs and  arrangements
maintained by the Company  (collectively,  the "Plans").  The Consultant  hereby
waives  irrevocably  any and all rights to participate  in, or receive  benefits
under, any of the Plans.  The Consultant  agrees that he will never make a claim
under any of the Plans and agrees to  indemnify  and hold  harmless the Company,
its officers,  directors,  shareholders,  employees  and agents,  and all others
connected with it, and all  administrators and fiduciaries of the Plans, and all
others connected with any of them, from any and all liabilities, losses, damage,
costs and  expenses  of whatever  nature in any way arising out of or  connected
with any such  claim by him or by any  dependent  or other  individual  claiming

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through him.

     6.  COMPLIANCE  WITH LAWS AND COMPANY  POLICY;  TRADING  RESTRICTIONS.  The
Consultant  will comply with this Agreement and all applicable  laws,  rules and
regulations.  Some of the  information  to be  disclosed  by the  Company to the
Consultant under this Agreement is material inside information.  Material inside
information will only be disclosed to Consultant on a need to know basis and for
a specific  purpose,  and Consultant  shall use such  information  only for such
specific purpose. The Consultant agrees to comply with all applicable securities
laws, rules and regulations (collectively,  "Securities Laws") and agrees not to
use material inside  information or trade in the Company's  securities except as
permitted by the Securities Laws. The Consultant further agrees that it will not
take any action in connection  with the  performance of its services herein that
is illegal  or in  violation  of  applicable  laws,  rules and  regulations  The
Consultant  agrees to indemnify  and save the Company  harmless from any and all
liability,  cost and expense  suffered by the  Company as a  consequence  of the
Consultant's failure to comply with these obligations.

     7. CONFIDENTIAL INFORMATION, NON-COMPETITION AND CONFLICTS OF INTEREST. The
Consultant  agrees that some restrictions on his activities during and after the
term of this  Agreement are necessary to protect the  Confidential  Information,
good will and other legitimate interests of the Company, as follows:

          a.  During the term  hereof,  the  Consultant  shall not,  directly or
indirectly,  compete  with the  Company,  whether as a  contractor,  consultant,
agent, partner, principal,  investor, employee or otherwise.  Specifically,  but
without limiting the generality of the foregoing,  the Consultant agrees that he
shall not,  directly or  indirectly  solicit or  encourage  any  customer of the
Company to terminate or diminish its relationship with the Company or to conduct
with himself or with any other person, organization or other entity any business
or activity  which such  customer  conducts or could  conduct  with the Company.
Consultant  further agrees that,  during the term hereof, he shall not, directly
or  indirectly,  hire or attempt

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to hire any employee of the  Company,  assist in such hiring by any other person
or entity,  or encourage any such employee to terminate his or her  relationship
with the Company.

          b.  The  Consultant  acknowledges  that,  during  the  course  of  his
performance  under this  Agreement,  the  Consultant  may  develop  Confidential
Information for the Company and may learn of Confidential  Information developed
or owned by the Company or entrusted to it by others. The Consultant agrees that
he will not, during the term of this Agreement or at any time thereafter, use or
disclose  any  Confidential   Information.   For  purposes  of  this  Agreement,
"Confidential  Information" means any and all information of the Company that is
not generally available to the public.  Confidential Information includes but is
not limited to (i) the Company's financial  information,  development,  research
and marketing  activities,  (ii) the Company's products and services,  (iii) the
Company's costs,  sources of supply and strategic  plans,  (iv) the identity and
special  needs of the Company's  customers and (v) the people and  organizations
with whom the  Company  has  business  relationships  and  those  relationships.
Confidential  Information also includes such information the Company may receive
or has received belonging to customers or others who do business with it.

          c. During the term hereof,  Consultant shall not undertake or continue
any  outside  activity,  whether or not  competitive  with the  business  of the
Company,  that  could  foreseeably  give  rise to a  conflict  of  interest,  or
otherwise interfere with his duties and obligations to the Company.

     8. NO CONFLICTING AGREEMENTS. The Consultant hereby represents and warrants
that the execution of this  Agreement  and the  performance  of his  obligations
hereunder  will not breach or be in conflict  with any other  agreement to which
the Consultant is a party or is bound and that the Consultant is not now subject
to any covenants against  competition or similar covenants that would affect the
performance of his obligations hereunder. The Consultant will not disclose to or
use on behalf of the  Company  any  proprietary  information  of any third party
without such party's consent.

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     9. INDEMNIFICATION.

          a. The Company shall indemnify the Consultant from and against any and
all expenses (including  attorneys' fees),  judgments,  fines, claims, causes of
action,  liabilities  and other amounts paid (whether in settlement or otherwise
actually  and  reasonably  incurred)  by  the  Consultant  arising  out  of  the
consulting  services  rendered pursuant to this Agreement as a result of any act
or omission of the Company  constituting bad faith,  gross negligence or willful
misconduct.

          b.  The  Consultant   shall  indemnify  and  hold  the  Company,   its
subsidiaries  and  other  affiliates,  and all of  their  respective  directors,
officers,  employees,  agents, successors and assigns, harmless from any and all
injuries,  losses,  claims and damages to any person or property,  and all costs
and  expenses,  including  without  limitation  attorneys'  fees,  and any other
liabilities  incurred  by any of the  foregoing  as a result  of any  action  or
omission of the Consultant  constituting bad faith,  gross negligence or willful
misconduct or act or omission of the Consultant in violation of any provision of
this Agreement.

     10.  TERMINATION.  Notwithstanding the provisions of Section 1 hereof, this
Agreement shall terminate under the following circumstances:

          a. Death or  Permanent  Disability.  In the event of the  Consultant's
death or permanent  disability  during the term  hereof,  this  Agreement  shall
immediately and automatically terminate.

          b.  Termination  by the Company for Cause.  The Company may  terminate
this Agreement  without notice in the event that the Consultant fails to provide
services  under this  Agreement  or  breaches  any  material  provision  of this
Agreement  or the  Consultant  otherwise  acts in a  manner  that is  materially
harmful to the business interests or reputation of the Company.

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          c.  Termination  by the Company Other than for Cause.  The Company may
terminate this Agreement other than for cause at any time upon written notice to
the Consultant.

          d.  Termination  by  Consultant.  The  Consultant  may terminate  this
Agreement upon thirty (30) days' prior written notice to the Company.

          e.  Effect of  Termination.  Upon  termination  of this  Agreement  in
accordance  with  paragraphs  a, b, or d of this  Section 10, any portion of the
Warrant  that is not then  vested  shall  be  automatically  terminated  and the
Company  shall have no further  obligations  to the  Consultant,  other than any
indemnification  obligations  under  Section 9 for acts or  omissions  occurring
prior to the date of  termination.  Upon any termination of this Agreement under
Section 10, the  provisions  of Sections 4b, 5, 6, 7, 9,11,  12, 13, 14, 15, 16,
17, 18, and 19 shall continue in full force and effect as to the Consultant.

     11. ENFORCEABILITY.  If any portion or provision of this Agreement shall to
any  extent  be  declared  illegal  or  unenforceable  by a court  of  competent
jurisdiction,  then the remainder of this Agreement,  or the application of such
portion  or  provision  in  circumstances  other than those as to which it is so
declared  illegal or  unenforceable,  shall not be  affected  thereby,  and each
portion and provision of this  Agreement  shall be valid and  enforceable to the
fullest extent permitted by law.

     12.  WAIVER.  No waiver of any provision  hereof shall be effective  unless
made in writing and signed by the waiving party.  The failure of either party to
require the  performance  of any term or  obligation of this  Agreement,  or the
waiver by either  party of any breach of this  Agreement,  shall not prevent any
subsequent  enforcement  of such term or obligation or be deemed a waiver of any
subsequent breach.

     13. NOTICES. All notices provided by this Agreement shall be in writing and
shall be given by facsimile transmission,  overnight courier, by registered mail
or by  personal  delivery,  by one party to the other,  addressed  to such other
party at the applicable  address set forth below,  or to such other

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addresses  as may be given for such  purpose by such other  party by notice duly
given hereunder. Notice shall be deemed properly given on the date of delivery.


To Consultant:
                           M. Ezzat Jalled



To the Company:
                           SmartServ Online, Inc.
                           2250 Butler Pike, Suite 150
                           Plymouth Meeting, PA  19462
                           ATTENTION: Robert M. Pons

With a copy to:
                           Dean M. Schwartz, Esquire

                           Stradley, Ronon, Stevens & Young, LLP

                           2600 One Commerce Square

                           Philadelphia, PA  19103

     14. ENTIRE  AGREEMENT.  This  Agreement  contains the entire  understanding
between the parties hereto with respect to the transactions contemplated hereby,
and may not be amended,  modified, or altered except by an instrument in writing
signed by the party against whom such amendment,  modification, or alteration is
sought to be enforced.

     15. GOVERNING LAW,  JURISDICTION,  VENUE. This Agreement shall be construed
and

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interpreted  in accordance  with the laws of the State of  Pennsylvania  without
regard to the conflict of law  principles  thereof.  Consultant and Company each
consent to the forum,  jurisdiction and venue of the state and federal courts of
the   Commonwealth  of  Pennsylvania  in  actions,   disputes  or  controversies
hereunder.  The rights of the Company and the  obligations  of Consultant  shall
survive  completion of  performance  in accordance  with the  provisions of this
Agreement.

     16. BINDING EFFECT; ASSIGNMENT.  This Agreement shall bind and inure to the
benefit of the parties hereto and their respective  permitted heirs,  executors,
administrators,  successors and assigns.  Neither the Company nor the Consultant
may make any  assignment of this Agreement or any interest  herein,  without the
prior consent of the other party, provided, however, that the Company may assign
its rights and  obligations  under this  Agreement  without  the  consent of the
Consultant   in  the  event  that  the   Company   shall   hereafter   effect  a
reorganization, consolidate with, or merge into any other person, corporation or
other entity or transfer all or substantially all of its properties or assets to
any other person or entity.

     17.  CONSTRUCTION.  The captions and headings contained herein are inserted
for  convenient  reference  only,  are not a part  hereof and the same shall not
limit or  construe  the  provisions  to which  they  apply.  References  in this
Agreement  to  "paragraphs"  are to the  paragraphs  in this  Agreement,  unless
otherwise noted.

     18.  EXPENSES.  Each party shall pay and be  responsible  for the costs and
expenses, including, without limitation, attorneys' fees, incurred by such party
in connection with the negotiation,  preparation and execution of this Agreement
and the transactions contemplated hereby.

     19. NO RIGHTS TO OTHERS. Nothing herein contained or implied is intended or
shall be  construed to confer upon or give to any person,  firm or  corporation,
other than the parties hereto.

     20.  COUNTERPART.  This  agreement  may be executed  simultaneously  in two
counterparts,

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each of which  shall be deemed an  original,  but both of which  together  shall
constitute  one and the  same  agreement,  binding  upon  both  parties  hereto,
notwithstanding  that both  parties are not  signatories  to the original or the
same counterpart.

     IN WITNESS  WHEREOF,  the parties have  executed  this  Agreement as of the
Effective Date.

                                        SMARTSERV ONLINE, INC.



                                        By: /s/ Robert M. Pons
                                           -------------------------------------
                                           Robert M. Pons,
                                                Chief Executive Officer


                                        /s/ M. Ezzat Jalled
                                        ----------------------------------------
                                        M. Ezzat Jalled

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