EXHIBIT 99.1

SMARTSERV(R)
   [LOGO]             Investor Contact:          Media Contact:
                      Robert Pons                Neil Vineberg
                      Chief Executive Officer    Vineberg Communications
                      SmartServ Online, Inc.     631-288-6933 / 235-8963
                      610-397-0689, Ext. 202     Neil@VinebergCommunications.com
                      rpons@smartserv.com
                      www.smartserv.com



               SMARTSERV ENTERS INTO LETTER OF INTENT TO ACQUIRE
                    PREPAID TELCOM DISTRIBUTOR KPCCD, INC. ;
     Acquisition Expected To Add As Much As $2 Million Per Month in Revenue


PLYMOUTH  MEETING,  PA (July 28) -  SmartServ  Online,  Inc.  (OTCBB:SSRV),  the
innovative  leader in mobile  content,  technology and  applications,  announced
today  that it has  signed a Letter  of  Intent  and is  negotiating  definitive
agreements  to  acquire  KPCCD,  Inc.,  a New  York  City-based  distributor  of
international prepaid calling cards. The deal, which is expected to close before
August 30.

The  acquisition  of KPCDD is  expected  to add as much as $2 million in monthly
revenue based on KPCDD's financial information

Founded in 1998,  KPCCD  distributes  prepaid calling cards through a network of
hundreds of retail outlets along the East Coast.

"The completion of this acquisition will provide SmartServ with direct access to
KPCCD's retailers and expand our existing  distribution  network for SmartServ's
wireless  products,  services,  and mobile  content,"  said  Robert  Pons,  CEO,
SmartServ.

"KPCCD's  calling card business  will also allow  SmartServ to enter the overall
international  prepaid  phone card  market,  which is  expected  to reach  $2.75
billion in revenues by 2008," added Nick Patel, founder and president of KPCCD.

                                    - MORE -


page 2 - SMARTSERV TO ACQUIRE KPCCD


The closing this  transaction  is subject to customary  closing  conditions  for
these types of transactions,  as well as the following closing  conditions:  (i)
execution of the stock purchase  agreement,  (ii) SmartServ's  satisfaction with
the  results  of its due  diligence  investigation  of each  company,  and (iii)
execution of employment agreements with key individuals in each company.

There can be no assurance  that  SmartServ  will be able to complete  definitive
agreements and close the contemplated acquisition.

                                      # # #

About SmartServ

Founded in 1993,  SmartServ (OTCBB:  SSRV), a mobile marketing  company,  helped
launch  the  mobile  marketplace  with its  breakthrough  content  and  enabling
applications.  Today  SmartServ  continues to be a market  innovator as a Mobile
Virtual  Network  Operator  (MVNO)  that  is  pioneering  an  "enhanced  service
bundling" strategy. SmartServ bundles the best in flexible minute plans with the
latest in mobile content  through its  UPHONIA.COM  web site and its UPHONIA(TM)
content  kiosks.  The  combination  of services  delivers added value for mobile
consumers. For more information, please visit www.smartserv.com.


Forward-Looking Statements
This news release may contain forward-looking  statements that involve risks and
uncertainties.  Forward-looking  statements in this document and those made from
time-to-time  by the Company are made under the safe  harbor  provisions  of the
Private  Securities  Litigation Reform Act of 1995.  Forward-looking  statements
concerning  future plans or results are  necessarily  only  estimates and actual
results could differ  materially from  expectations.  Certain factors that could
cause or contribute to such  differences  are described from time to time in the
Company's filings with the Securities and Exchange Commission, including but not
limited to, the "Risk Factors" described under the heading "Certain Factors That
May Affect Future  Results" in the Company's  Annual Report on Form 10-KSB/A for
the year ended December 31, 2003.