[LOGO]               Investor Contact:          Media Contact:
SmartServ             Robert Pons                Neil Vineberg
                      Chief Executive Officer    Vineberg Communications
                      SmartServ Online, Inc.     631-288-6933
                      610-397-0689, Ext. 202     Neil@VinebergCommunications.com
                      rpons@smartserv.com

                 SMARTSERV REPORTS SECOND QUARTER 2004 RESULTS;
                      FINANCIAL RESULTS IMPROVED OVER 2003

Plymouth  Meeting,  PA - August 16 - SmartServ  Online,  Inc.  (OTCBB:  SSRV), a
value-added marketer of prepaid wireless products and mobile content,  announced
results of  operations  for the second  quarter  ended June 30, 2004.  SmartServ
reported  improved  financial  results  reflecting  a shift from mobile  content
distribution  to the  launch of  UPHONIA(TM),  a new brand of  prepaid  wireless
service.

Robert Pons,  President  and CEO of SmartServ  commented,  "This was an exciting
quarter for  SmartServ as we narrowed our net loss and  finalized  our branding,
marketing,  distribution  and  mobile  content  strategy.  As we deploy  our new
prepaid  wireless  strategy in Q3 and Q4, we expect to see  significant  revenue
improvement.  While we  expect  to  retain  and grow  revenues  derived  through
existing  channels,  we believe that there is a substantial  opportunity to grow
additional  revenue  through the  bundling of our  existing  and planned  future
premium  content  with  wireless  voice  services  in ways  targeted to specific
segments of the consumer  market,  providing a set of products  that bundle cell
phone  airtime  with  premium  content,  such as  ringtones,  images  and games,
delivered through our current technology infrastructure."

Revenues  were  $114,000 for the three  months ended June 30, 2004,  compared to
$238,000 for the comparable quarter in 2003. The net loss for the second quarter
was  $616,000  before an accrued  preferred  stock  dividend of  $1,102,000  and
$1,718,000 thereafter,  or $0.60 loss per share, compared to $4,370,000 or $2.18
loss per share in the second  quarter of 2003.  SmartServ  completed  the second
quarter of 2004 with cash of $4,527,000.

The 2004 second  quarter  net loss  included  $155,000  for  interest  and other
financing  costs that the Company paid for by issuing stock and not cash.  These
costs were  incurred  in  connection  with the $10  million  private  placement.
Excluding these charges,  the Company  reported a net loss of $461,000 before an
accrued  preferred stock dividend and $1,563,000  thereafter.  During the second
quarter of 2003, the Company  recorded  charges for interest and other financing
costs  of  $874,000  incurred  primarily  in  connection  with the  issuance  of
convertible  notes  issued in the 2003 bridge  financings.  The Company paid for
these transactions by issuing stock and not cash.  Excluding these charges,  the
Company reported a net loss of $3,496,000 for the second quarter of 2003.

                                    - MORE -


Page 2 - SMARTSERV REPORTS SECOND QUARTER 2004 RESULTS
         ---------------------------------------------

Mr. Pons further commented,  "UPHONIA(TM) will feature low cost, `pay-as-you-go'
cell phone  service  bundled  with  thousands  of free ring tones,  images,  and
graphics.  The brand will marry the  latest in prepaid  wireless  plans with the
best in mobile  entertainment  giving consumers an exciting new way to customize
their phones.  UPHONIA(TM)  pre-paid wireless  customers will be able to acquire
mobile content  anytime;  online at the UPHONIA(TM) Web site  (www.uphonia.com),
in-stores at UPHONIA(TM)  mobile content  kiosks,  or directly from  UPHONIA(TM)
phones."

As we reported in a press release issued on July 23, 2004,  SmartServ has signed
a Letter of Intent to acquire KPCCD,  Inc., a New York City based distributor of
international  prepaid calling cards.  KPCCD distributes  international  prepaid
calling  cards  through a network of hundreds of retail  outlets  along the East
Coast.  We  believe  that the  acquisition  of KPCCD will  expand  our  existing
distribution network for our wireless products, services and mobile content. The
closing of this transaction is subject to customary closing conditions for these
types of transactions,  including: (i) negotiation and execution of a definitive
purchase agreement,  (ii) our satisfaction with the results of our due diligence
investigation  of KPCCD,  and (iii) execution of employment  agreements with key
individuals in KPCCD.  There can be no assurance  that the proposed  transaction
will be completed.

For the six months  ended June 30,  2004,  revenues  were  $188,000  compared to
$469,000  for the  comparable  period  in 2003.  The net loss for the  first six
months of 2004 was  $5,216,000  before an accrued  preferred  stock  dividend of
$2,016,000  and  $7,232,000  thereafter,  or $2.72 loss per share,  compared  to
$6,725,000  or $3.40 loss per share in the first six  months of 2003.  SmartServ
completed the six months of 2004 with cash of $4,527,000.

The 2004 first six months net loss  included  $2,092,000  for interest and other
financing  costs that the Company paid for by issuing stock and not cash.  These
costs were  incurred  in  connection  with the $10  million  private  placement.
Excluding these charges, the Company reported a net loss of $3,124,000 before an
accrued preferred stock dividend and $5,140,000 thereafter. During the first six
months of 2003, the Company  recorded  charges for interest and other  financing
costs of  $1,249,000  incurred  primarily  in  connection  with the  issuance of
convertible  notes in the 2003 bridge  financings.  The  Company  paid for these
transactions by issuing stock and not cash. Excluding these charges, the Company
reported a net loss of $5,476,000 for the first six months of 2003.

                                      # # #


page 3 - SMARTSERV REPORTS SECOND QUARTER 2004 RESULTS
         ---------------------------------------------

SmartServ Online, Inc.

SmartServ delivers  innovative  products and services to the mobile marketplace.
Founded in 1993, SmartServ,  a value-added marketer of prepaid wireless products
and mobile content,  helped launch the mobile  marketplace with its breakthrough
content and enabling applications.  Through its enhanced prepaid wireless model,
its  www.UPHONIA.com  mobile  entertainment  web site,  and its  mobile  content
kiosks,  SmartServ  continues  to innovate and provide  consumers  with a better
choice in cell phone service.

SmartServ  products  seamlessly  integrate  the latest  cell  phone  technology,
flexible   pay-as-you-go  minute  plans,  and  an  online  mobile  entertainment
destination that provides consumers thousands of ringtones,  images,  games, and
graphics to customize their phones.  SmartServ  provides  mobile  consumers more
choices,  more freedom,  and the ability to customize  their cell phones online,
in-stores,  or right from  their  phones.  For more  information  please  visit:
www.SmartServ.com.

Forward-Looking Statements

This news release may contain forward-looking  statements that involve risks and
uncertainties.  Forward-looking  statements in this document and those made from
time-to-time  by the Company are made under the safe  harbor  provisions  of the
Private  Securities  Litigation Reform Act of 1995.  Forward-looking  statements
concerning  future plans or results are  necessarily  only  estimates and actual
results could differ  materially from  expectations.  Certain factors that could
cause or contribute to such  differences  are described from time to time in the
Company's filings with the Securities and Exchange Commission, including but not
limited to, the "Risk Factors" described under the heading "Certain Factors That
May Affect Future  Results" in the Company's  Annual Report on Form 10-KSB/A for
the year ended December 31, 2003 and other SEC filings.

                                      # # #


                             SmartServ Online, Inc.

                           Consolidated Balance Sheets


                                                      June 30,      December 31,
                                                       2004             2003
                                                     ----------      ----------
                                                     (Unaudited)
Assets
Current assets
   Cash                                              $4,526,790       $  139,178
   Accounts receivable                                  100,079          103,230
   Accrued interest receivable                               --           47,004
   Prepaid compensation                                      --          133,127
   Prepaid expenses                                      85,229           86,798
   Deferred financing costs                                  --          322,192
                                                     ----------       ----------
Total current assets                                  4,712,098          831,529
                                                     ----------       ----------

Property and equipment, net                             102,762               --

Other assets
   Goodwill and intangible assets                     1,814,889               --
   Security deposits                                     18,237            5,156
                                                     ----------       ----------
Total Assets                                         $6,647,986       $  836,685
                                                     ==========       ==========



                             SmartServ Online, Inc.

                           Consolidated Balance Sheets



                                                             June 30,     December 31,
                                                              2004           2003
                                                          ------------    ------------
                                                           (Unaudited)
                                                                    
Liabilities and Stockholders' Equity
(Deficiency)

Current liabilities
   Current portion of notes payable                       $     32,973    $         --
   Accounts payable                                          1,296,274       1,702,768
   Accrued liabilities                                         967,659         928,393
   Accrued salaries                                             15,565          78,133
   Accrued interest payable                                         --         218,848
                                                          ------------    ------------
Total current liabilities                                    2,312,471       2,928,142
                                                          ------------    ------------

Deferred revenues                                                   --          37,500

Notes payable                                                   33,952       3,340,430

Commitments and Contingencies

Stockholders' Equity (Deficiency)
Convertible Preferred stock - $0.01 par value
   Authorized - 1,000,000 shares
   Issued and outstanding - 876,491 shares as of             1,591,008              --
    June 30, 2004, aggregate liquidation preference
    of $13,584,888 and $0 as of December 31, 2003,
    respectively
Common stock - $.01 par value
   Authorized - 40,000,000 shares
   Issued - 2,904,577; outstanding - 2,870,230 shares           29,046          22,613
     at June 30, 2004 and 2,261,300 shares at December
     31, 2003
Additional paid-in capital                                  99,201,111      85,160,306
Notes receivable from former officers                         (187,525)       (255,525)
Unearned compensation                                         (650,893)             --
Accumulated deficit                                        (95,613,184)    (90,396,781)
                                                          ------------    ------------
                                                             4,369,563      (5,469,387)
Treasury stock, 34,347 shares at cost                          (68,000)             --
                                                          ------------    ------------
Total stockholders' equity (deficiency)                      4,301,563      (5,469,387)
                                                          ------------    ------------

Total Liabilities and Stockholders' Equity (Deficiency)   $  6,647,986    $    836,685
                                                          ============    ============




                             SmartServ Online, Inc.

                      Consolidated Statements of Operations
                                   (Unaudited)



                                                           Three Months                  Six Months
                                                          Ended June 30                 Ended June 30
                                                  --------------------------    --------------------------
                                                      2004           2003          2004           2003
                                                  -----------    -----------    -----------    -----------
                                                                                   
Revenues                                          $   114,004    $   238,028    $   187,715    $   469,015
                                                  -----------    -----------    -----------    -----------

Costs and expenses:
   Costs of services                                 (674,729)    (2,574,543)      (981,595)    (3,791,374)
   Sales and marketing expenses                       (98,514)      (103,496)      (142,220)      (380,030)
   General and administrative expenses               (704,185)    (1,360,913)    (1,365,134)    (2,360,093)
   Stock-based compensation                           893,034        (73,750)      (639,107)      (101,944)
                                                  -----------    -----------    -----------    -----------

   Total costs and expenses                          (584,394)    (4,112,702)    (3,128,056)    (6,633,441)
                                                  -----------    -----------    -----------    -----------

Loss from operations                                 (470,390)    (3,874,674)    (2,940,341)    (6,164,426)
                                                  -----------    -----------    -----------    -----------

Other income (expense):
   Interest income                                      9,546          4,360         12,767          8,892
   Interest expense and other financing costs        (154,948)      (873,510)    (2,092,029)    (1,249,396)
   Legal settlement                                        --             --       (196,800)            --
   Gain from extinguishment of debt                        --             --             --        305,822
   Insurance recovery                                      --        374,000             --        374,000
   Foreign exchange gains (losses)                         --            (43)            --             50
                                                  -----------    -----------    -----------    -----------
                                                     (145,402)      (495,193)    (2,276,062)      (560,632)

                                                  -----------    -----------    -----------    -----------

Net loss                                          $  (615,792)   $(4,369,867)   $(5,216,403)   $(6,725,058)
                                                  ===========    ===========    ===========    ===========

Preferred stock dividend accrued                   (1,102,254)            --     (2,016,094)            --

                                                  -----------    -----------    -----------    -----------
Net loss applicable to common shareholders        $(1,718,046)   $(4,369,867)   $(7,232,497)   $(6,725,058)
                                                  ===========    ===========    ===========    ===========

Basic and diluted loss per share                  $     (0.60)   $     (2.18)   $     (2.72)   $     (3.40)
                                                  ===========    ===========    ===========    ===========

Weighted average shares outstanding - basic and
   diluted                                          2,870,230      2,000,243      2,658,889      1,978,476
                                                  ===========    ===========    ===========    ===========