EXHIBIT 10.1

                       DATED THIS 17TH DAY OF APRIL, 2006



                              TWO WAY MEDIA LIMITED

                                     - AND -

                                ZONE 4 PLAY INC.

                                     - AND -

                           LADBROKES E-GAMING LIMITED


                      ------------------------------------

                            MASTER SERVICES AGREEMENT

                      ------------------------------------






THIS AGREEMENT is made the  17th  day of  April,    2006

BETWEEN:

(1)  TWO WAY MEDIA LIMITED, a company incorporated in England and Wales, whose
     registered office is at 19 Bolsover Street, London W1W 5NA (registered
     number 4904168) ("TWTV");

(2)  ZONE 4 PLAY INC., a company registered under the laws of Delaware and whose
     principal place of business is at 103 Foulk Road, Suite 202, Wilmington,
     Delaware 19803 U.S.A ("Z4P"); and

(3)  LADBROKES E-GAMING LIMITED, a company incorporated in England and Wales,
     whose registered office is at Maple Court, Central Park, Reeds Crescent,
     Watford, Hertfordshire WD24 4QQ (registered number 03962991) ("THE
     CUSTOMER")

WHEREAS:

A.   The Customer wishes to obtain from TWTV and Z4P (together the "SERVICE
     PROVIDERS") certain professional services relating to interactive TV
     content and technology and the Service Providers wish to provide such
     professional services to the Customer.

B.   Therefore the parties have agreed to enter into this master services
     agreement.

IT IS AGREED as follows:

1    DEFINITIONS AND INTERPRETATION

1.1  The following words and expressions shall have the following meanings
     unless the context otherwise requires:

'Acceptance         means the process as set out in Clause 2.8 for
Test Process'       demonstrating acceptance of a Project Deliverable against
                    the Project Specification;

'Agreement'         means each agreement in the form of these terms and
                    conditions, Schedule 1 and the terms and conditions of the
                    relevant Statement of Work as further detailed in Clause
                    2.1 below;

'Associated         means a group undertaking (as such term is defined in
Company'            sections 258 and 259 of the Companies Act 1985);

'Business Day'      means a day (other than a Saturday, Sunday or a bank
                    holiday) on which banks are open in London for business;

'Change'            shall have the meaning set out in Clause 2.5;

'Change Control     means the process described in Clause 2.5;
Request'

'Confidential       means all technical and non-technical documentation or
Information'        information (whether written, oral or in electronic form) of
                    either party, including information relating to data,
                    patents, copyrights, trade secrets and proprietary
                    information, techniques, ideas, principles, concepts,
                    inventions, know-how and processes, apparatus, equipment,
                    algorithms, software programs, software source documents
                    and/or formulae;


                                       1



'Customer           means, as set out in or as attached to the relevant
Deliverable'        Statement of Work, any work product, deliverable, material,
                    information and/or data which the Customer is to deliver at
                    its cost to TWTV and/or Z4P to enable the Service Providers
                    to properly perform Services;


'Event of Force     means any cause beyond a party's reasonable control,
Majeure'            including Acts of God or the public enemy, riots and
                    insurrection, war, industrial action, flood, fire, embargos,
                    judicial or government action and acts of civil or military
                    authority;

'Intellectual       means all intellectual property rights of either party of
Property Rights'    any nature whatsoever throughout the world for the full
                    unexpired period of any such rights and any extensions
                    and/or renewals thereof and including all and any:

                    (a)  patents, registered trade marks, service marks,
                         copyright, designs and any and all applications for
                         registration of any of the same wherever made; and

                    (b)  unregistered trade marks, service marks, designs,
                         design right and copyright; and

                    (c)  know-how, trade secrets and confidential information
                         howsoever arising; and

                    (d)  computer software database rights and semi-conductor
                         topographies

                    and any right or interest in any of the foregoing;

'Losses'            means any liability, damage, expense, loss, claim or cost
                    (including reasonable fees and expenses of solicitors and
                    other professionals and specialists);

'Price'             means the price payable for Services as set out in the
                    relevant Statement of Work;

'Project            means, as set out in the relevant Statement of Work, any
Deliverable'        bespoke work product, deliverable or material, including any
                    idea, concept, design, format, specification, software
                    program, hardware, component, documentation, information
                    and/or data developed, invented and/or prepared by or on
                    behalf of TWTV and/or Z4P in the course of performing
                    Services or which result from TWTV's or Z4P's use of a
                    Customer Deliverable or which are otherwise to be provided
                    to the Customer hereunder and which may include TWTV
                    Property and/or Z4P Property;


                                       2



'Project Plan'      means, as set out in or attached to the relevant Statement
                    of Work, the project plan and time lines for the relevant
                    Services to be performed thereunder, including the project
                    start date, the scheduled completion date and any material
                    project milestones or assessment points;

'Project            means the project specification as described in Section A.2
Specification'      of the relevant Statement of Work;


'Purchase Order'    means, where applicable, the Customer's purchase order for
                    Services;

'Service Provider   means the TWTV Documentation and the Z4P Documentation;
Documentation'

'Service Provider   means the Z4P Property and the TWTV Property;
Property'

'Service Provider   means the Z4P Technology and the TWTV Technology;
Technology'

'Services'          means, in the case of each relevant Statement of Work, the
                    services to be performed by the Service Providers as
                    summarised in the "Services Description" and as more
                    particularly defined in each of the project stages and
                    including the development and/or delivery of Project
                    Deliverables;

'Services           means the written services description as set out in Section
Description'        A.1 of the relevant Statement of Work;

'Statement          shall have the meaning set out in Clause 2.2;
of Work'

'Site'              means the place(s) where the Customer requires the Services
                    to be performed or delivered;

'Sub-Contractor'    shall have the meaning set out in Clause 2.12;

'TWTV               means any TWTV documentation, manuals or user guides as
Documentation'      written in the English language as provided by TWTV to the
                    Customer in relation to Services, together with all updates
                    of the same (if any) as provided from time to time;

'TWTV Property'     means:-

                    (a)  any work product, deliverable or material, including
                         any idea, concept, design, format, specification,
                         software program, component, documentation, information
                         and/or data;

                    (b)  the TWTV Technology; and/or

                    (c)  any TWTV Documentation;

                    which is developed, invented, prepared or discovered by or
                    on behalf of TWTV or is licensed in by TWTV either (i) prior
                    to the date hereof or (ii) during the term of this Agreement
                    other than in connection with any Services performed under a
                    Statement of Work or otherwise under this Agreement;


                                       3



'TWTV Technology'   means the proprietary technology and software of TWTV in all
                    electronic forms, including any software program, source
                    code, object code, tool or module forming part of and/or
                    supporting the development, functionality and operation of
                    such technology and software, together with all information
                    in eye-readable form supporting the same, except that any
                    TWTV Technology licensed hereunder shall not include any
                    rights to such source code unless expressly consented to by
                    TWTV or otherwise set out herein;

'Territory'         means the United Kingdom of Great Britain and Northern
                    Ireland, Eire, the Channel Islands and the Isle of Man; and

'Z4P                means any Z4P documentation, manuals or user guides as
Documentation'      written in the English language as provided by Z4P to the
                    Customer in relation to Services, together with all updates
                    of the same (if any) as provided from time to time;

"Z4P Property"      means:-

                    (a)  any work product, deliverable or material, including
                         any idea, concept, design, format, specification,
                         software program, component, documentation, information
                         and/or data;

                    (b)  the Z4P Technology; and/or

                    (c)  any Z4P Documentation;

                    which is developed, invented, prepared or discovered by or
                    on behalf of Z4P or is licensed in by Z4P either (i) prior
                    to the date hereof or (ii) during the term of this Agreement
                    other than in connection with any Services performed under a
                    Statement of Work or otherwise under this Agreement;

'Z4P Technology'    means the proprietary technology and software of Z4P in all
                    electronic forms, including any software program, source
                    code, object code, tool or module forming part of and/or
                    supporting the development, functionality and operation of
                    such technology and software, together with all information
                    in eye-readable form supporting the same, except that any
                    Z4P Technology licensed hereunder shall not include any
                    rights to such source code unless expressly consented to by
                    Z4P or otherwise set out herein.


                                       4



1.2  The headings in this Agreement are for convenience only and shall not
     affect their interpretation.

1.3  Any references in this Agreement to a statute or a provision of a statute
     shall be construed as a reference to that statute or provision as amended,
     re-enacted or extended at the relevant time.

1.4  Words in the singular shall include the plural and vice versa. References
     to a "person" shall include any individual, firm, unincorporated
     association or body corporate.

1.5  References in this Agreement to Clauses and Schedules shall be to clauses
     of and the schedules to this Agreement. References in this Agreement to
     Parts and Sections shall be to parts and sections of the Schedules. The
     Schedules form part of and shall be deemed incorporated in this Agreement.

1.6  In this Agreement any phrase introduced by the terms "including",
     "include", "in particular" or any similar expression shall be construed as
     illustrative and shall not limit the sense of the words preceding those
     terms.

2    SERVICES; STATEMENT OF WORK

2.1  STATEMENT OF WORK: Each Statement of Work shall be a separate contract
     incorporating the terms and conditions set out herein and upon execution by
     the parties of the relevant Statement of Work this shall be deemed to be
     binding and form each agreement. Reference to this Agreement shall mean
     collectively these terms and conditions, Schedule 1 and the terms and
     conditions of the relevant Statement of Work (and any annexes thereto). In
     the event of any conflict or inconsistency between the terms and conditions
     of this master services agreement and any Statement of Work, the terms of
     the relevant Statement of Work will prevail. Each Statement of Work will
     include or describe, without limitation, the following:- (a) Services
     Description and Project Specification; (b) Project Plan; (c) Customer
     Deliverables (if any); (d) Project Deliverables; (e) Price; (f) any
     Acceptance Test Process; (g) any necessary right of use of any Service
     Provider Property comprised within or provided as necessary for the use and
     operation of a Project Deliverable; and (h) any variation to the terms of
     this Agreement. For the avoidance of doubt, the items set forth in each
     Statement of Work shall apply only to that particular Statement of Work,
     unless such Statement of Work specifically states otherwise. Each party
     shall promptly supply the other party with all such information and
     assistance as the other party may reasonably request to enable the other
     party to exercise its rights and to perform its obligations under the
     relevant Statement of Work. Each party shall ensure that all such
     information is correct to the best of its knowledge at the time of such
     provision. Before the execution of any Statement of Work both parties
     shall, unless otherwise agreed in writing, be liable to bear their own
     costs in relation to any proposed work.

2.2  PROVISION OF SERVICES: The Service Providers will during the term of this
     Agreement provide Services to the Customer on a project-by-project basis as
     mutually agreed upon between the parties, which agreement shall be
     evidenced by the parties' execution of a relevant Statement of Work. Each
     party shall perform its obligations hereunder in accordance with the
     provisions of this Agreement and the relevant Statement of Work. A
     Statement of Work for "initial Services" is attached hereto as Exhibit 1.


                                       5



2.3  CANCELLATION OF STATEMENT OF WORK: The Customer may terminate (without
     prejudice to the accrued rights and liabilities of either party under the
     contract of which such Statement of Work forms part, as described in Clause
     2.1 above) a Statement of Work upon giving either of TWTV or Z4P no less
     than sixty (60) days' written notice. From the effective date of
     termination of the Statement of Work ("CANCELLATION DATE"), the Service
     Providers shall cease to be bound to deliver and the Customer shall cease
     to be bound to receive delivery of Services to which the terminated
     Statement of Work relates. The Customer shall be and remain fully liable to
     the Service Providers for (a) all fees and payments due and payable by the
     Customer to the Service Providers for any Services rendered up to the
     Cancellation Date and any Project Deliverables accepted and/or capable of
     acceptance as at the Cancellation Date and (b) an amount equal to fifty per
     cent. (50)% of the remaining Development Fees which would have become due
     and payable to the Service Providers if the Customer had not cancelled the
     Statement of Work and the Service Providers had continued to perform and
     had completed the Services as contemplated thereunder. For the avoidance of
     any doubt, cancellation of any Statement of Work under this Clause 2.3
     shall not affect any other obligations existing under any other Statement
     of Work.

2.4  ORDERING SERVICES: The Customer shall order the Services to be performed by
     submitting its Purchase Order to the Service Providers within five (5)
     business days of the parties signing the relevant Statement of Work. Each
     Purchase Order issued shall be binding on the parties and each party shall
     be obliged to fulfil its obligations under the Purchase Order in accordance
     with this Agreement. The provisions of this Agreement and of the relevant
     Statement of Work shall apply to the Services so ordered and the Price
     payable, and the terms and conditions on the reverse of any Purchase Order,
     or any acknowledgement, invoice or other document shall not apply. Any
     Associated Company of the Customer shall be entitled to enjoy the benefit
     of this Agreement and any such Associated Company may in place of the
     Customer issue Purchase Orders pursuant to this Agreement. Accordingly,
     references in this Agreement to the Customer shall be deemed to be to the
     Associated Company of the Customer submitting the Purchase Order.
     Notwithstanding the foregoing, the Customer shall be and remain fully
     liable for the obligations and liabilities of each Associated Company of
     the Customer that issues a Purchase Order pursuant to this Agreement as if
     the Customer itself had submitted such Purchase Order.

2.5  CHANGE CONTROL REQUEST PROCESS: Each party may, in accordance with the
     procedure set out in Schedule 1, submit to the other parties a request for
     a change, revision or modification to Services being performed and/or
     Project Deliverables being provided under a Statement of Work ("CHANGE") as
     a Change Control Request.

2.6  DELIVERY: Without prejudice to Clauses 6 and 7 below and/or any relevant
     service level agreement annexed to any Statement of Work, risk of damage to
     or loss of any Project Deliverable shall pass to the Customer upon delivery
     of the same by the Service Providers.

2.7  TESTING/ACCEPTANCE: At the end of each project stage or as set out in the
     relevant Project Plan, the Service Providers shall deliver the relevant
     Project Deliverable, where such Project Deliverable is capable of testing,
     to the Customer for acceptance testing in accordance with this Clause
     ("ACCEPTANCE TEST PROCESS"). The Customer shall (without prejudice to any
     rights or remedies hereunder), in accordance with the timelines of the
     Project Plan, either accept or reject the relevant Project Deliverable. The
     Customer shall only be entitled to reject any such Project Deliverable if
     it deviates from or fails the specifications (and/or the relevant part of
     the Project Specification) set forth in the applicable Statement of Work or
     otherwise fails to comply with the terms hereof (except where any such
     failure is attributable to an Event of Force Majeure or to any act or
     omission of the Customer itself or of its Sub-contractors) and notifies the
     Service Providers of such fact in writing fully describing the reason for
     such rejection. The Customer shall be deemed to have accepted the relevant
     Project Deliverable if the Customer fails to accept or reject this within
     the applicable testing period set out in the Project Plan. Once a Project
     Deliverable is agreed and signed-off by the Customer, the Service Providers
     will commence work on the next project stage (as set out in the relevant
     Project Plan). In the event that the Customer rejects the relevant Project
     Deliverable in accordance with the above, the Service Providers shall
     promptly modify the relevant Project Deliverable so that it conforms with
     the relevant specification and/or the relevant part of the Project
     Specification and submit the same for repeat testing by the Customer in
     accordance with this Clause 2.7. If the relevant Project Deliverable fails
     the acceptance tests on more than three occasions the Customer shall be
     entitled to terminate this Agreement immediately on notice. In the event of
     such termination, the Service Providers shall promptly refund all monies
     already paid by the Customer hereunder in respect of the relevant Statement
     of Work.


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2.8  CUSTOMER'S DELAY: The Customer acknowledges that in order for the Service
     Providers to perform their obligations hereunder and in a timely manner the
     Customer must in a timely manner deliver the Customer Deliverables in
     accordance with and/or perform its obligations under the Project Plan. The
     Service Providers shall not have any liability to the Customer for any
     failure to perform the Services or any delay to performing the Services to
     the extent that such failure or delay was caused by either (a) the
     Customer's failure to deliver any Customer Deliverable in accordance with
     the Project Plan, (b) any defect in and/or any failure of a Customer
     Deliverable following delivery of the same, and/or (c) the Customer's
     failure to perform its obligations under the Project Plan, and for each day
     of delay where but for the Customer's failure such delay would not have
     occurred an additional day will be added to the applicable project stage of
     the Project Plan.

2.9  NON-EXCLUSIVITY: This Agreement is on a non-exclusive basis, therefore,
     subject at all times to Clauses 5.4 and 10.1 and (in the case of the
     Statement of Work set out in Exhibit 1) subject to paragraph I of Exhibit
     1, nothing in this Agreement shall preclude any of the Service Providers
     from entering into such an agreement with any other third party and using
     their technology, Intellectual Property Rights, information and general
     knowledge, skills and experience.

2.10 PERSONNEL: Each party shall appoint and maintain (a) a project manager who
     shall have authority to take all necessary decisions concerning the project
     time lines and the technical performance and delivery of Project
     Deliverables, and (b) an account manager to manage the implementation of
     this Agreement and the ongoing commercial relationship. Each party shall
     provide sufficient numbers of suitably skilled, experienced and competent
     persons to perform its respective obligations hereunder.

2.11 SITE ATTENDANCE: If it is agreed between the parties that authorised
     personnel of the Service Providers will be required to attend at a Site for
     the purposes of enabling the Service Providers to properly perform
     Services, the Customer shall provide the authorised personnel of the
     Service Providers with all necessary access to such Site (provided that the
     Customer may refuse to admit, or may order the removal of, any personnel of
     the Service Providers who in the reasonable opinion of the Customer is or
     are not fit to be present at any Site). The Service Providers shall take
     reasonable care to ensure that, in properly performing Services at a Site
     that the Service Providers' personnel do not interfere with the operations
     of the Customer or its Sub-Contractors unless specifically directed to do
     so by an authorised representative of the Customer or a Sub-Contractor. If
     it is necessary for the Service Providers to remove or disconnect any
     existing equipment or systems at a Site in order to enable the Service
     Providers to properly perform their obligations hereunder, the Customer
     shall provide the Service Providers with or procure the provision of all
     such assistance or supervision as is necessary to facilitate and ensure the
     safe removal or disconnection of the same.

2.12 SUB-CONTRACTORS: The Service Providers shall, to the extent called for
     under the relevant Statement of Work or as the Customer may reasonably
     request, be required to coordinate with the agents, contractors,
     sub-contractors or consultants of the Customer, including, without
     limitation, services providers, systems integrators and project managers
     (collectively, "SUB-CONTRACTORS"). The Service Providers will take
     reasonable instructions from a Sub-Contractor and act upon these as if such
     instructions came from the Customer itself. The Customer shall be and
     remain liable for any instructions of or any acts or omissions of a
     Sub-Contractor. For the avoidance of doubt, no Sub-Contractor shall have
     authority to execute any Change Control Request without evidence of the
     Customer's express written permission to do so. The Customer will ensure
     that any Sub-Contractor is party to non-disclosure or confidentiality
     agreements in connection with the Sub-Contractor's involvement in any
     Services.


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2.13 REPORTING: The Service Providers shall maintain all relevant reports,
     records and other documents relating to the performance of the Services and
     shall, if so requested by the Customer at its own expense and on reasonable
     written notice, provide the Customer with copies of such reports, records
     and other documents twice in every twelve (12) month period during the term
     of this Agreement and once in the twelve (12) month period following the
     expiry of the term of this Agreement.

3    PAYMENT

3.1  PRICE: The Price for Services shall be as set out in the relevant Statement
     of Work.

3.2  INVOICES:

     3.2.1 Invoices shall be due for payment within thirty (30) days of the date
          of receipt unless expressly stated otherwise in the relevant Statement
          of Work. Except as expressly provided otherwise all sums due to be
          paid to the Service Providers by the Customer shall be payable to the
          credit of TWTV at:-

          NAME OF ACCOUNT:             Two Way Media Limited t/a Two Way TV
          NAME AND ADDRESS OF BANK:    Royal Bank of Scotland, London City
                                       Commercial Centre, 7th Floor, 280
                                       Bishopsgate, London EC2M 4RB

          ACCOUNT NUMBER:              21988963

          SORT CODE:                   15-10-00

          SWIFT CODE:                  RBOSGB2L

          IBAN No.:                    GB44RBOS15100021988963

          or, at such other bank account as designated in writing by the Service
          Providers to the Customer from time to time. Z4P acknowledges that
          payment by the Customer to TWTV shall constitute a valid discharge in
          full of its payment obligations to the Service Providers and that Z4P
          shall look solely to TWTV for sums due to it hereunder.

     3.2.2 Upon receipt of funds from Customer, TWTV shall inform Z4P of the
          amount due to Z4P under the Statement of Work and within five (5) days
          of receiving an invoice for said amount from Z4P, shall deliver to Z4P
          any sums due to Z4P as per the Statement of Work.

3.3  INTEREST: Interest will accrue on late payments at the rate of two per
     cent. (2%) per annum above the base rate of HSBC bank or the maximum rate
     permitted by law, whichever is less, and from the due date of such overdue
     amount until the date of the payment in full, whether before or after any
     judgment. Any such interest shall accrue and be calculated on a daily
     basis.

3.4  AUDIT RIGHTS: The Customer shall have the right at its own expense to
     appoint an independent auditor to inspect or audit the Service Providers'
     records and accounts for the purpose of verifying any invoice of the
     Service Providers calculated on a "time and materials" basis, once in every
     twelve (12) month period during the term of this Agreement and once in the
     twelve (12) month period following the expiry of the term of this
     Agreement, and on not less than thirty (30) days' prior written notice to
     the Service Providers and subject always to such independent auditor
     signing a confidentiality agreement with the Service Providers on terms
     reasonably acceptable to the Service Providers.

                                       8



4    TERM & TERMINATION

4.1  TERM: Following signature of this master services agreement and signature
     of the relevant Statement of Work, the term of this Agreement shall be as
     set out in the relevant Statement of Work, unless it is terminated earlier
     pursuant to this Agreement.

4.2  TERMINATION FOR CAUSE:

     4.2.1 The Customer may terminate this Agreement immediately upon written
          notice to the Service Providers at any time if any of the Service
          Providers is in breach of any material obligation under this Agreement
          or is in persistent breach of any obligation under this Agreement and
          where such breach is capable of remedy fails to remedy such breach
          within thirty (30) days of written notice to remedy the same.

     4.2.2 Each Service Provider (with the prior written consent of the other
          Service Provider, which consent the Customer shall not be obliged to
          verify) may terminate this Agreement immediately upon written notice
          to the Customer at any time if the Customer is in breach of any
          material obligation under this Agreement or is in persistent breach of
          any obligation under this Agreement and where such breach is capable
          of remedy fails to remedy such breach within thirty (30) days of
          written notice to remedy the same, such notice stating that failure to
          remedy the breach may give rise to termination under this Clause
          4.2.2.

4.3  TERMINATION FOR INSOLVENCY: Each Service Provider (with the prior written
     consent of the other Service Provider, which consent the Customer shall not
     be obliged to verify) or the Customer may terminate this Agreement
     immediately upon written notice to the other parties at any time if one of
     the other parties becomes insolvent or becomes the subject of a winding up
     order (of any type) or an administration order, or has an administrative
     receiver appointed (including under the Law of Property Act), or compounds
     with its creditors, enters into a company voluntary arrangement or scheme
     of arrangement.

4.4  CONSEQUENCES OF TERMINATION: In the event of expiry or termination of this
     Agreement howsoever arising (a) all fees and payments due and payable by
     the Customer to the Service Providers for Services up to the date of expiry
     or termination of this Agreement shall become immediately due and payable,
     (b) except as otherwise expressly provided for under a Statement of Work
     and/or under Clause 5.4, all rights and licences granted hereunder shall
     cease at the date of expiry or termination of this Agreement, and (c) each
     party shall within thirty (30) days of the date of expiry or termination of
     this Agreement return to the other parties all of the other parties'
     Confidential Information together with any copies made thereof, including
     copies in all forms, partial and incomplete, on any types of media and in
     any computer memory, and (if requested in writing) certify to the other
     parties in writing that it has strictly complied with this obligation and
     has not retained any copies of the other parties' Confidential Information.
     Each party's further rights and obligations shall cease immediately on
     termination of this Agreement, but termination does not affect each party's
     accrued rights and obligations as at the date of termination and save that
     Clauses 1, 2.1, 2.13, 3.3, 4.4, 5, 6, 7, 9, 10.1, 10.2, 10.3, 10.5, 10.6,
     10.7, 10.8, 10.9, 10.11, 10.12, 10.13, 10.15, 10.16, 10.17, 10.18 and such
     other Clauses and/or Exhibits and/or Annexes of this Agreement as are
     necessary for the interpretation and enforcement hereof shall survive any
     termination or expiry of this Agreement.


                                       9



4.5  TERMINATION BY ONE SERVICE PROVIDER: Where one Service Provider terminates
     this Agreement the other Parties may either terminate this Agreement on
     thirty (30) days' prior written notice to the other or otherwise agree to
     continue the Agreement provided that the remaining Service Provider shall
     take on the future liabilities and obligations of the terminating Service
     Provider and procure any rights necessary from the terminating Service
     Provider which are necessary to enable the continued use by the Customer of
     all Project Deliverables.

5    INTELLECTUAL PROPERTY RIGHTS

5.1  TWTV'S PROPRIETARY RIGHTS: All rights of ownership, title, interest or
     otherwise in the Intellectual Property Rights of TWTV in any TWTV Property
     (including any TWTV Property comprised within or provided as part of any
     Project Deliverable) are expressly reserved by TWTV and shall vest in and
     remain the sole and absolute property of TWTV and its licensors. The
     Customer expressly acknowledges TWTV's ownership, title, interest or
     otherwise in the Intellectual Property Rights in the TWTV Property. The
     Customer agrees to hereby immediately assign to TWTV by way of future
     assignment, the Customer's entire right and interest which the Customer
     acquires (if any) in any TWTV Property or where such right or interest
     cannot be assigned grant to TWTV a royalty free licence in perpetuity to
     the same and the Customer will at TWTV's expense execute any documents in
     connection therewith that TWTV may reasonably request.

5.2  Z4P'S PROPRIETARY RIGHTS: All rights of ownership, title, interest or
     otherwise in the Intellectual Property Rights of Z4P in any Z4P Property
     (including any Z4P Property comprised within or provided as part of any
     Project Deliverable) are expressly reserved by Z4P and shall vest in and
     remain the sole and absolute property of Z4P and its licensors. The
     Customer expressly acknowledges Z4P's ownership, title, interest or
     otherwise in the Intellectual Property Rights in the Z4P Property. The
     Customer agrees to hereby immediately assign to Z4P by way of future
     assignment, the Customer's entire right and interest which the Customer
     acquires (if any) in any Z4P Property or where such right or interest
     cannot be assigned grant to Z4P a royalty free licence in perpetuity to the
     same, and the Customer will at Z4P's expense execute any documents in
     connection therewith that Z4P may reasonably request.

5.3  CUSTOMER'S PROPRIETARY RIGHTS: All rights of ownership, title, interest or
     otherwise in the Intellectual Property Rights of the Customer in the
     Customer Deliverables are expressly reserved by the Customer and shall vest
     in and remain the sole and absolute property of the Customer and its
     licensors. The Service Providers expressly acknowledge the Customer's
     ownership, title, interest or otherwise in the Intellectual Property Rights
     in the Customer Deliverables. The Service Providers hereby assign to the
     Customer, their entire right and interest which they acquire (if any) in
     any Customer Deliverables or where such right or interest cannot by
     applicable law be assigned grant to the Customer a royalty free licence in
     perpetuity to the same and the Service Providers will execute any documents
     in connection therewith that the Customer may reasonably request. The
     Customer hereby grants to the Service Providers a non-exclusive licence
     during the Term to use the Customer Deliverables only to the extent
     necessary to enable the Service Providers to fulfil their obligations under
     this Agreement.

5.4  PROJECT DELIVERABLES: Notwithstanding any other provision of this
     Agreement, but subject always to the Service Providers' proprietary rights
     pursuant to Clauses 5.1 and 5.2 above the ownership of all Intellectual
     Property Rights in each Project Deliverable shall vest in and remain the
     sole and absolute property of the Customer.

     5.4.1 Each of the Service Providers hereby assigns to the Customer with
          full title guarantee all legal and beneficial rights, title and
          interest in each Project Deliverable (excluding any Z4P Property
          and/or TWTV Property comprised therein) and all compiled executable
          code and underlying source code comprised in each Project Deliverable,
          so far as the same may by law be assigned, and the Intellectual
          Property Rights in and in relation to the same (and the full,
          exclusive, unfettered world-wide rights to use the same for any
          purpose).


                                       10



     5.4.2 For the avoidance of doubt, each of the Service Providers and the
          Customer agree that they may not use the rights granted pursuant to
          5.4.1 above without the other parties' prior written consent which
          shall not be unreasonably withheld, delayed or conditioned. In the
          event that Customer wishes to utilise the Project Deliverables
          otherwise than in combination with the Z4P Property and/or TWTV
          Property and the Service Providers do not wish to contribute a share
          of the costs of integrating a replacement for the Z4P Property and/or
          TWTV Property within the Project Deliverables (such costs to be
          negotiated and reasonably allocated between the parties in good
          faith), the Service Providers undertake to provide such consent
          without delay.

     5.4.3 The Service Providers grant to the Customer a non-exclusive licence
          for the Term of the relevant Statement of Work to use any TWTV
          Property and/or Z4P Property related to and/or comprised in the
          Project Deliverables (or which are otherwise necessary for the use
          and/or exploitation by the Customer of any Project Deliverable) in the
          Territory, solely for the purposes contemplated in the relevant
          Statement of Work.

     5.4.4 Subject to paragraph I of Exhibit 1, the Customer grants to the
          Service Providers a perpetual non-exclusive licence to use any source
          code in the Project Deliverables for other applications it creates or
          develops in the future.

     5.4.5 For the avoidance of doubt the Customer shall be able to utilise the
          Project Deliverables in the course of making the Applications
          available on the Sky Platform.

5.5  INTENTIONALLY DELETED.

5.6  LICENCE OF CUSTOMER DELIVERABLES: All licences in respect of any Customer
     Deliverables which the parties agree that the Service Providers will
     require for use and operation of delivering the relevant corresponding
     Project Deliverable shall be as set forth in the relevant Statement of Work

5.7  RESTRICTIONS ON LICENCE: Where any party grants to another party a licence
     under this Agreement in any of their respective property, the licensee
     shall not except as expressly set forth in this Agreement or with the prior
     written consent of the licensing party:

     5.7.1 exceed the scope of the rights and licence granted;

     5.7.2 reverse engineer, decompile, disassemble (in each case save as
          permitted by applicable law) or otherwise attempt to learn the source
          code, structure, algorithms or ideas underlying the software in any
          licensed property;

     5.7.3 combine all or any part of the licensed property with any other third
          party system or technology;

     5.7.4 modify, translate or create derivatives based on the licensed
          property;

     5.7.5 remove any copyright, trademark, patent or other proprietary notices
          which appears on the licensed property or any copies thereof.
          Notwithstanding the foregoing, the parties acknowledge and agree that
          the only branding and/or trade marks that shall be displayed on the
          Applications (as defined in Exhibit 1) shall be those of Ladbrokes;


                                       11



     5.7.6 use or exploit the licensed property outside the Territory save that
          the Service Providers acknowledge that although the Applications (as
          defined in Exhibit 1) are intended to be made available on the Sky
          Platform by satellite for reception in the Territory, such broadcasts
          may be capable of reception outside the Territory due to the inherent
          capability of satellites to beam down signals which are not confined
          to territorial boundaries ("OVERSPILL"). The Service Providers further
          acknowledge that the rights herein granted to the Customer include the
          right to make available the Applications by satellite which may cause
          Overspill. The Service Providers agree that the occurrence of
          Overspill shall not constitute a breach of this Agreement; and

     5.7.7 use the trademarks or branding of the other save as expressly set out
          in this Agreement.

6    WARRANTIES

6.1  SERVICE PROVIDERS WARRANTIES: each of the Service Providers warrants that:

     6.1.1 it has full power and authority to enter into this Agreement;

     6.1.2 the performance of the Services and the Project Deliverables will
          comply with all applicable laws, regulations, orders and decrees in
          the Territory;

     6.1.3 the Project Deliverables (excluding any Customer Deliverables or any
          items or components thereof comprised within or forming part of any
          Project Deliverable) shall not infringe any third party Intellectual
          Property Rights in the Territory;

     6.1.4 the Project Deliverables will, if operated and maintained by the
          Service Providers on behalf of the Customer or if operated and
          maintained by or on behalf of the Customer in accordance with the
          Service Providers' reasonable instructions, comply with and operate
          and perform in accordance with the Project Specification;

     6.1.5 all of the Project Deliverables will be delivered in a timely manner;

     6.1.6 notwithstanding Clause 6.1.6 below, it will not (and the Project
          Deliverables will not) do anything to undermine or damage or prejudice
          any other service or channel distributed upon the relevant set top box
          e.g. upon Telewest or upon Sky, and/or the relevant systems e.g. cable
          or satellite (including without limitation any electronic programme
          guide);

     6.1.7 it shall in the event that the Project Deliverables have, or are
          likely to have, a prejudicial effect on the relevant set top box or
          any part of the relevant systems or any other service or channel
          distributed upon the relevant systems, forthwith upon becoming aware
          of the same, notify Customer of such issue with the Project
          Deliverables and shall promptly take such actions as are necessary to
          correct such prejudicial effect and prevent the same recurring;

     6.1.8 that no element of the Services shall contain or include any virus,
          worm or other harmful or contaminating element;

     6.1.9 it shall perform its obligations hereunder using all due skill and
          care and in accordance with professional industry standards applicable
          from time to time; and

     6.1.10 ensure the Project Deliverables are compatible with Ladbrokes'
          systems and Sky's systems at the time of delivery of the Project
          Deliverables.

                                       12



6.2  CUSTOMER WARRANTIES: The Customer warrants that:

     6.2.1 it has the full power and authority to enter into this Agreement;

     6.2.2 it will comply with all applicable laws, regulations, orders and
          decrees in the Territory in relation to the use or exploitation of any
          Project Deliverable; and

     6.2.3 the Customer Deliverables or their use and exploitation as
          contemplated by the relevant Statement of Work shall not infringe any
          third party Intellectual Property Rights in the Territory.

6.3  THIRD PARTY CLAIMS: In the event of any actual third party claim of any
     kind whatsoever against a party to this Agreement relating to a warranty
     given by another party, the party in receipt of such third party claim
     shall promptly notify the warrantor in writing of the third party claim of
     which it has notice together with reasonable written detail of the basis of
     and the facts surrounding such third party claim, shall make no admissions
     without the warrantor's consent, and at the warrantor's request and expense
     allow the warrantor to conduct and/or settle all negotiations and
     litigation and give the warrantor all reasonable assistance. The costs
     incurred or recovered in any negotiations or litigation resulting from the
     third party claim shall be for warrantor's account. If any of the Services
     and/or Project Deliverables are discovered to be effectively infringing the
     rights, including the Intellectual Property Rights, of any third party in
     the Territory (excluding any infringement resulting from a Customer
     Deliverable or the performance of any Customer obligation by or on behalf
     of the Customer), the Service Providers shall without prejudice to the
     Customer's other rights and remedies at no extra cost to the Customer
     either procure all such rights and licences as required to enable them to
     continue to perform the Services and/or the Customer to use and exploit the
     Project Deliverables, or the Service Providers shall modify or replace the
     Services and/or Project Deliverables so affected so that these become
     non-infringing.

6.4  It is acknowledged that in order for some of the obligations of each of the
     parties to be carried out fully and in a timely manner pursuant to this
     Agreement the other parties must comply with their corresponding
     obligations contained herein and:

     6.4.1 the Service Providers shall have no liability to the Customer for any
          failure to perform an obligation to the extent that it is occasioned
          solely by the Customer's failure to comply with such corresponding
          obligation; and

     6.4.2 Customer shall have no liability to the Service Providers for any
          failure to perform an obligation to the extent that it is occasioned
          solely by the Service Providers' failure to comply with such
          corresponding obligation.

7    INDEMNIFICATION

7.1  INDEMNIFICATION BY THE SERVICE PROVIDERS: the Service Providers shall
     jointly and severally (but not each) indemnify the Customer in full:

     7.1.1 up to a maximum aggregate sum of (pound)250,000 (two hundred and
          fifty thousand pounds) per Statement of Work against all Losses
          suffered or incurred by the Customer as a result of or in connection
          with any claim arising out of a breach of any of the warranties at
          Clauses 6.1 (excluding the warranties at Clauses 6.1.6, 6.1.7
          and/or 6.1.8). In the event that the maximum aggregate sum of
          (pound)250,000 is recovered by the Customer from one of the Service
          Providers, the Customer shall not be able to receive any further
          indemnification from the other Service Provider; and


                                       13



     7.1.2 up to a maximum aggregate sum of (pound)1,000,000 (one million
          pounds) per Statement of Work against all Losses suffered or incurred
          by the Customer as a result of or in connection with any claim arising
          out of a breach of any of the warranties at Clauses 6.1.6, 6.1.7,
          6.1.8 and 6.1.10. In the event that the maximum aggregate sum of
          (pound)1,000,000 is recovered by the Customer from one of the Service
          Providers, the Customer shall not be able to receive any further
          indemnification from the other Service Provider but the Customer shall
          be entitled forthwith to terminate this Agreement by notice to in
          writing to the Service Providers.

7.2  INDEMNIFICATION BY THE CUSTOMER: the Customer shall indemnify the Service
     Providers in full up to a maximum aggregate sum of (pound)250,000 (two
     hundred and fifty thousand pounds) per Statement of Work against all Losses
     suffered or incurred by any of the Service Providers as a result of or in
     connection with any claim arising out of a breach of any of the warranties
     at Clauses 6.2.

7.3  IPR INDEMNITY: notwithstanding Clause 9, the Service Providers shall
     jointly and severally (but not each) defend, indemnify and keep indemnified
     the Customer and any Associated Company of the Customer and hold them
     harmless forthwith on demand up to a maximum aggregate sum of
     (pound)3,000,000 (three million pounds) per Statement of Work against all
     Losses suffered by the Customer and/or any Associated Company of the
     Customer in respect of any claim, demand or action for infringement or
     alleged infringement of any Intellectual Property Rights relating to any
     Project Deliverable or any part thereof (or the use and/or exploitation
     thereof by the Customer and/or any Associated Company of the Customer) made
     by any third party. In the event of any such Claim the Customer shall:

     7.3.1 notify the Service Providers in writing of any such claim; and

     7.3.2 give the Service Providers (at the Service Providers' own cost)
          conduct of the defence of such claim and all related settlement
          negotiations; and

     7.3.3 provide the Service Providers with reasonable assistance,
          information, and authority necessary to act in accordance with Clause
          7.3.2, all out-of-pocket expenses incurred by the Customer and/or any
          Associated Company of the Customer in providing such assistance,
          information and authority to be reimbursed by the Service Providers.

7.4  ADDITIONAL INDEMNITY: notwithstanding Clause 9, the Service Providers
     shall jointly and severally (but not each) defend, indemnify and keep
     indemnified the Customer and any Associated Company of the Customer and
     hold them harmless forthwith on demand up to a maximum aggregate sum of
     (pound)3,000,000 (three million pounds) per Statement of Work against all
     Losses suffered by the Customer and/or any Associated Company of the
     Customer as a result of or in connection with any claim by Sky Interactive
     Limited against Ladbrokes or any Associated Company in respect of any
     Project Deliverable(s) causing or seeking to cause any change to any flash
     memory, NVRAM or system memory in any 'set top box'.

8    INSURANCE

     REQUIRED INSURANCE: The Service Providers shall at their own cost and in
     respect of their insurable obligations under this Agreement effect and
     maintain with reputable and established insurers such insurance to cover
     such obligations as would be maintained by a reasonably prudent person
     without unusual or onerous conditions or excesses.

9    LIMITATION OF LIABILITY

9.1  Subject always to any limitation of liability set out under Indemnification
     in Clause 7 above and/or as otherwise set forth in an applicable Statement
     of Work, to the extent permitted by law, the total liability of each party
     to the other parties arising out of or in connection with this Agreement
     shall not exceed a maximum aggregate of (pound)1,000,000 (one million
     pounds) in respect of all Losses in relation to all incidents or claims.


                                       14



9.2  NO INDIRECT OR CONSEQUENTIAL LOSS: No party shall be liable to the other
     parties, (as the case may be) to the other parties' sub-licensees nor any
     other person, in contract, tort (including negligence and breach of
     statutory duty) or otherwise for any indirect or consequential loss or
     damage (including but not limited to loss of profits, anticipated savings
     or business opportunities) arising out of or in connection with this
     Agreement, even if such loss was reasonably authorized or if that party had
     been advised of the possibility of the other incurring the same.

9.3  Nothing in this Agreement shall exclude or limit any party's liability for
     any loss or damage, to the extent that such liability cannot under any
     applicable law be excluded or limited, including without limitation (i)
     liability for death or personal injury caused by a party's negligence and
     (ii) liability for fraud.

9.4  For the avoidance of any doubt this Clause 9 does not apply to Clauses
     7.2 and 7.4 above.

10   GENERAL

10.1 CONFIDENTIALITY:

     10.1.1 Each party shall during this Agreement and after its termination use
          all reasonable endeavours to keep confidential (and to ensure that its
          employees, agents and sub-contractors shall keep confidential) any
          information relating to this Agreement and the matters to which it
          relates or any information obtained in the course of dealing between
          them and shall not use (other than in the manner contemplated by this
          Agreement) or disclose such information except to the other parties
          and to their professional advisers or with the prior written consent
          of the other parties, or in accordance with and solely to the extent
          of an order of a court or regulatory body of competent jurisdiction or
          in compliance with professional obligations.

     10.1.2 The covenants set out in this Clause 10 shall cease to be binding
          on a party hereto in relation to a particular item, as soon as that
          item of confidential information becomes public knowledge, otherwise
          than by reason of any breach of this Clause by that party.

10.2 NON-SOLICITATION OF EMPLOYEES: During the term of this Agreement and for a
     period of six (6) months thereafter no party shall on its own behalf or on
     behalf of any person directly or indirectly entice or endeavour to entice
     away from the other parties any employee who was at any time during the
     term of this Agreement directly involved in performing that party's
     obligations hereunder.

10.3 DATA PROTECTION: Each party shall comply with the provisions of the Data
     Protection Act 1998 (the "ACT") and shall ensure that it is properly
     registered under the Act for such processing of personal data (as defined
     in the Act) as may be required in the performance of this Agreement. Where
     as part of any Services, the Service Providers process personal data on
     behalf of the Customer the Service Providers shall neither acquire any
     right or interest in such personal data and, subject to the Act (a) act
     only on instructions from the Customer in relation to such processing, and
     (b) take appropriate technical and organisational measures against
     unauthorised or unlawful processing of personal data and against accidental
     loss or destruction of or damage to personal data. This obligation shall
     include but not be limited to the Service Providers agreeing to keep all
     personal data confidential and separately from any records to information
     relating to any provision of content by it to other distributors of
     enhanced television interactive services and any data relating thereto, and
     to take appropriate technical and organisational measures against
     unauthorised or unlawful processing of personal data and against accidental
     loss or destruction of, or damage to, personal data. The Service Providers
     shall not in any way use or disclose any personal data unless expressly
     authorised to do so by Customer in writing and shall only use or disclose
     such personal data in such authorised manner unless in the circumstances
     where the Service Providers are obliged to disclose any data by law. For
     the avoidance of doubt, the Service Providers agree that they will not use
     customers' data obtained hereto to direct market or otherwise promote its
     products or services or allow third parties to do so or transfer any such
     data to third parties.


                                       15



10.4 EXPORT TO USA & CANADA: Regardless of any disclosure made by the Customer
     to the Service Providers of the ultimate destination of the Project
     Deliverables or any part thereof, the Customer undertakes not to export,
     either directly or indirectly, all or any part of the Project Deliverables
     without having first obtained clearance or a licence to re-export from the
     USA and/or Canadian Governments or any other government applicable to this
     Agreement as required under their respective re-export regulations.

10.5 FORCE MAJEURE: No party shall be deemed in default or liable for any loss
     or damage resulting from delays in performance or from failure to perform
     or comply with the terms of this Agreement to the extent that such delays
     or failure are directly due to an Event of Force Majeure, provided that the
     affected party uses all reasonable endeavours to overcome or remedy its
     inability to perform as promptly as possible. If any party is affected by
     an Event of Force Majeure it shall at the earliest possible moment give
     written notice thereof to the other parties, specifying the relevant events
     or circumstances and the delay or default likely to be caused thereby or
     resulting therefrom, and for so long as such party is affected shall
     provide regular reports on the likely duration and effect of the same, and
     on the progress of work to overcome or remedy its inability to perform. If
     a party's failure to fully perform as a result of the Event of Force
     Majeure shall continue for more than thirty (30) consecutive days the
     non-affected parties shall be entitled to give notice terminating this
     Agreement with immediate effect without any party having any further
     obligation or liability to the others.

10.6 RELATIONSHIP OF PARTIES: The parties acknowledge that the Service Providers
     are independent contractors and that the Service Providers' employees are
     not employees of the Customer. Nothing in this Agreement shall be construed
     as creating a partnership between the parties or as authorising either
     party to act as agent for the other. No party shall pledge the credit of or
     make any promises on behalf of the others unless the same shall have been
     expressly authorised in writing by the other parties.

10.7 CONTRACT RIGHTS OF THIRD PARTIES: The parties agree that save as is
     expressly stated in relation to Associated Companies of each party, the
     Contracts (Rights of Third Parties) Act 1999 shall not apply to this
     Agreement provided that the parties may vary the provisions of this
     Agreement without requiring the consent of any of Associated Companies, and
     if any party becomes entitled to rescind or terminate the Agreement it may
     do so without the consent of any Associated Company.

10.8 CORRUPT GIFTS AND PAYMENTS: No party shall offer or give or agree to give
     any person employed by or connected with the other parties any gift or
     consideration of any kind as an inducement or reward for doing or
     forbearing to do or for having done or forborne to do any act in relation
     to this Agreement, or for showing or forbearing to show favour or disfavour
     to any person in relation to this Agreement.

10.9 ASSIGNMENT: Each party may assign any of its rights and obligations under
     this Agreement to an Associated Company. Otherwise, no party may assign,
     novate or otherwise transfer the Agreement, whether in whole or in part, or
     any of its rights or obligations hereunder, to any third party without the
     prior consent in writing of the other parties, such consent not to be
     unreasonably withheld or delayed.


                                       16



10.10 NOTICES: Any notice to be given by one party to the others shall be in
     writing and sent by prepaid recorded delivery or registered post to the
     address of the relevant party or by facsimile transmission to the facsimile
     number of the relevant parties, in each case as set out below. Notices
     shall be deemed to have been received by the addressee within three (3)
     business days of posting in the case of notices sent by post and within one
     (1) business day in respect of notices sent by facsimile transmission
     subject to receipt by the sender of a transmission report indicating that
     all pages of the notice have been transmitted to the correct facsimile
     number. Each party may, by notice, designate a different address and/or
     facsimile number for the receipt of notices under this Clause.

     TWTV's address for service of notices from the date of this Agreement is as
     follows:-

     F.A.O THE CHIEF EXECUTIVE OFFICER;

     Two Way Media Limited
     19 Bolsover Street
     London W1W 5NA
     Fax:       +44 (0)20 665 4401

     With a copy to Head of Legal
     Fax:       +44 (0)20 665 4401

     Z4P's address for service of notices from the date of this Agreement is as
     follows:-

     F.A.O THE CHIEF EXECUTIVE OFFICER;
     Zone4Play Ltd
     Kyriat Atitidim, Bldg 2
     Tel Aviv 61580, Israel
     Fax: + 972 (3) 647 27 22

     Copy to: Idan Miller
     Fax: + 972 (3) 647 27 22

     The Customer's address for service of notices from the date of this
     Agreement is as follows:

     F.A.O Commercial Director
     Ladbrokes E-gaming Limited
     Imperial House
     Imperial Drive
     Rayners Lane
     Harrow
     Middlesex
     HA2 7JW

     Fax: 020 8866 3189

10.11 PUBLICITY: Except as otherwise expressly provided for in the relevant
     Statement of Work, the parties shall use reasonable endeavours to agree and
     release a press release describing the subject matter (but not the terms)
     of this Agreement and the relationship of the parties immediately prior to
     the launch of the Services. Otherwise, save to the extent required by law,
     no party shall disclose the existence or terms of the Agreement or any
     other aspect of the relationship between the parties without the other
     parties' prior written consent.


                                       17



10.12 WAIVER: If any party grants any extension of time or indulgence in respect
     of any breach of any term of this Agreement, or fails at any time to insist
     upon or enforce any right remedy or power by another, then this shall not
     be deemed a waiver of any part of or all of this Agreement.

10.13 SEVERABILITY: If any provision of this Agreement shall be held to be void
     or unenforceable in whole or in part, this Agreement shall continue in
     force in relation to the unaffected provisions, and the parties will, to
     the extent permitted by law, use all reasonable endeavours in good faith to
     re-negotiate the provision held to be void and unenforceable to achieve the
     same objects.

10.14 DISPUTES: In the event of any material dispute or difference which arises
     between the parties hereto in connection with or arising out of this
     Agreement and which is not capable of proper resolution between the
     parties' respective account managers, any party may request in writing that
     the parties' respective chief executive officers or equivalent meet in good
     faith within ten (10) business bays in an attempt to resolve the dispute
     without recourse to legal proceedings. If the dispute or difference is not
     reasonably resolved to the mutual satisfaction of the parties as a result
     of such meeting, any party may (at such meeting or within ten (10) business
     days from its conclusion) propose to the other in writing that structured
     negotiations be entered into with the assistance of a neutral advisor or
     mediator (hereinafter referred to as the "NEUTRAL ADVISOR") to be appointed
     on terms of reference to be agreed between the parties with the aim of
     resolving the dispute or difference. Nothing in this Clause 10.14 shall
     prevent either party from commencing litigation at any time.

10.15 ENTIRE AGREEMENT: This Agreement, together with any schedules, exhibits or
     appendices attached hereto, constitutes the entire agreement between the
     parties concerning the subject matter of this Agreement and supersedes all
     previous arrangements, commitments, understandings and agreements between
     the parties concerning the subject matter hereof. Nothing in this Clause
     shall act to exclude or limit either party's liability to the other with
     respect to fraudulent misrepresentations.

10.16 VARIATION: This Agreement, or any part of it, may only be varied, amended
     or modified by written agreement of each of the parties.

10.17 LAW AND JURISDICTION: This Agreement shall be subject to and construed and
     interpreted in accordance with the laws of England and Wales and shall be
     subject to the exclusive jurisdiction of the Courts of England.

10.18 JOINT AND SEVERAL LIABILITY: All representations, warranties,
     undertakings, covenants, agreements and obligations made, given or entered
     into in this Agreement by the Service Providers are made, given or entered
     into jointly and severally by each of the persons comprised in the Service
     Providers.

IN WITNESS WHEREOF, each of the parties hereto have caused this Agreement to be
entered into on the day and year first before written.


SIGNED by                                )
duly authorized for and on behalf of     ) /s/ Jean de Fougerolles
TWO WAY MEDIA LIMITED                    )

                                       18



SIGNED by                                )
duly authorized for and on behalf of     ) /s/ Shimon Citron
ZONE 4 PLAY INC.                         )

SIGNED by                                )
duly authorized for and on behalf of     ) /s/ David Briggs
LADBROKES E-GAMING                       )
LIMITED                                  )



                                       19



                                   SCHEDULE 1

                         CHANGE CONTROL REQUEST PROCESS

1.   Each party may, in accordance with the procedure set out below in this
     Schedule 1, submit to the others a request for a Change to the agreed form
     of any Services or Project Deliverables as a Change Control Request.

2.   The parties hereby agree that a Change Control Request signed by the
     parties shall constitute a formal amendment to the Statement of Work. In
     the event of any conflict or inconsistency between a Change Control Request
     and a Statement of Work, the terms of the relevant Change Control Request
     will prevail. No verbal agreement will have any effect until a Change
     Authorization is signed by each of the parties' respective project
     managers.

3.   Each Change Control Request shall clearly identify in writing (a) the
     detail of the proposed Change, (b) the party's project manager requesting
     the Change, (c) the date of the request, and (d) all other matters material
     to the requested Change.

4.   In the case of a Change Control Request submitted by the Customer, the
     Service Providers shall at no cost to the Customer incorporate such Change
     Control Request, save that the Service Providers may refuse to incorporate
     such Change Control Request on reasonable commercial grounds. The Service
     Providers shall not refuse any such Change Control Request where the
     relevant change is (in the reasonable opinion of the Service Providers,
     acting in good faith) of a minor nature and shall implement such Change at
     no cost to the Customer. If the Service Providers agree to incorporate such
     Change Control Request, the Service Providers shall within ten (10)
     business days of the date of its receipt respond in writing to the Customer
     with: (a) an estimated timetable to carry out the Change; (b) a
     specification of the Change; (c) detail of any additional deliverables,
     documentation or training which will need to be provided; and (d) the
     impact (if any) on any other matters that are the subject of the relevant
     Statement of Work. In the event that the Service Providers do not agree to
     incorporate such Change Control Request on reasonable commercial grounds,
     the Customer may request the Service Providers to undertake the Change
     Control Request as an additional piece of work chargeable on a time and
     materials basis (on the basis of the current published rate card of the
     relevant Service Provider) or at a fixed rate as agreed between the parties
     at that time.

5.   In the case of a Change Control Request submitted by the Service Providers,
     the Service Providers shall include a cost estimate and timetable for
     implementing the relevant Change.

6.   Further to either the Service Providers' written response pursuant to a
     Change Control Request submitted by the Customer or a Change Control
     Request submitted by the Service Providers, the Customer shall within five
     (5) business days respond in writing to the Service Providers and either:
     (a) approve the Change Control Request and arrange for a copy of the
     approved Change Control Request to be signed by or on behalf of the
     Customer and returned to the Service Providers; (b) request from the
     Service Providers further additional information in the form of a revised
     Change Control Request and cost estimate; or (c) notify the Service
     Providers of the Customer's rejection of the Change Control Request.


                                       20



7.   Upon approval of any Change Control Request, the Customer will (unless such
     Change is deemed to be of a minor nature pursuant to paragraph 4 above, in
     which case the Service Providers shall bear the cost of implementing such
     Change) prepare a Purchase Order for the agreed cost of the Change or for
     the aggregate of such number of Changes as shall have been approved (if
     more than one) as applicable.

8.   All preparation of Change Control Requests by one party shall be without
     charge to the other parties. In the event of any conflicts or
     inconsistency, the terms of a Change Control Request will prevail over
     those of the Statement of Work.

NO VERBAL AGREEMENT TO IMPLEMENT A CHANGE WILL HAVE ANY EFFECT UNTIL A CHANGE
CONTROL REQUEST IS SIGNED BY THE PARTIES UNDER THE PROCESS SET OUT IN THIS
SCHEDULE 1.


                                       21



                                    EXHIBIT 1

                                STATEMENT OF WORK

                   (REF: TWTV/Z4P/LADBROKES/SOW/MSA-2005/001)

                                    SERVICES

                                       FOR

        SOFTWARE APPLICATION DEVELOPMENT WORK: ROULETTE INTERACTIVE GAMES

BETWEEN:

TWO WAY MEDIA LIMITED, a company incorporated in England and Wales, whose
registered office is at 19 Bolsover Street, London W1W 5NA (registered number
4904168) ("TWTV");

ZONE 4 PLAY INC., a company registered under the laws of Delaware and whose
principal place of business is at 103 Foulk Road, Suite 202, Wilmington,
Delaware 19803 U.S.A ("Z4P", together with TWTV the "SERVICE PROVIDERS"); and

LADBROKES E-GAMING LIMITED, a company incorporated in England and Wales, whose
registered office is at Maple Court, Central Park, Reeds Crescent, Watford,
Hertfordshire WD24 4QQ (registered number 03962991) (the "Customer")

This Statement of Work incorporates the terms and conditions already agreed
between the parties in the document entitled Master Services Agreement agreed on
even date (the "MASTER SERVICES AGREEMENT") and together are referred to as the
"Agreement".

For the purposes of this Statement of Work, the following words and expressions
shall have the following meanings unless the context otherwise requires:

'Application'            shall have the meaning set out in Section A.1.

'Commencement            means the date of signature of this Statement of Work.
Date'

'Development Fee'        shall have the meaning given to it in Section E.1.1.

'Game Engine'            means the server-side roulette game engine developed
                         by the third  party Orbis Limited and used under
                         licence by the Customer.

'Reference Platform'     means a Sky Platform specific build of the OpenTV
                         middleware.

'Revenue Report'         shall have the meaning given to it in Section E.1.5.2

'Revenue Share'          shall have the meaning given to it in Section E.1.4.

'Sky'                    means BSkyB Limited.

'Sky Platform'           means the digital television networks in the Territory
                         owned and/or operated by BSkyB Ltd and its Associated
                         Companies deploying the Reference Platform.


                                       22



'Term'                   shall have the meaning given to it in section H.

'Territory'              means the United Kingdom of Great Britain and Northern
                         Ireland,  Eire, the Channel Islands and the Isle of
                         Man.

A.   SERVICES DESCRIPTION & PROJECT SPECIFICATION

1.   Under this Statement of Work, and based on the Project Specification the
     Service Providers shall develop and test (for the purposes of this
     Statement of Work, the "SERVICES") set top box ("STB") software
     applications of the full screen single player roulette game, the three
     quarter screen single player roulette game and the multiplayer roulette
     game ("THE APPLICATIONS") to be made available by the Customer via the Sky
     Platform. The parties hereto acknowledge that the terms of this Statement
     of Work have been written with reference to such testing and development
     and otherwise the Services being initially performed for the distribution
     of the Applications over the Sky Platform and that the provision of the
     Services are subject always to any limitation imposed by Sky on the
     Reference Platform.

2.   The following documents shall unless otherwise agreed in writing between
     the parties constitute the Project Specification and define the Customer's
     requirements for the Services to be performed hereunder by the Service
     Providers:-

2.1  the section A.1 of this Statement of Work; and

2.2  the Project Plan to be subsequently agreed in writing between the parties
     (provided that if the parties, acting reasonably and in good faith, fail to
     so agree, Ladbrokes shall be entitled to stipulate a reasonable Project
     Plan); and

2.3  the document entitled "Ladbrokes Roulette Service: 1 Player Version" dated
     20th December 2005 to be subsequently agreed in writing between the parties
     (provided that if the parties, acting reasonably and in good faith, fail to
     so agree, Ladbrokes shall be entitled to stipulate a reasonable
     specification). The specification for the 3/4 screen and multiplayer
     versions of the Applications shall be produced by TWTV as soon as
     reasonably practicable and subsequently agreed in writing between the
     parties (provided that if the parties, acting reasonably and in good faith,
     fail to so agree, Ladbrokes shall be entitled to stipulate a reasonable
     specification) (which together with the specification for the 1 player
     version referred to above shall comprise the "SPECIFICATION DOCUMENTS").

     (together the "PROJECT SPECIFICATION").

B.   DELIVERABLES

1.   CUSTOMER DELIVERABLES.

1.1  The Customer Deliverables as described in this Section B.1 shall comprise
     of all of the Customer Deliverables as contemplated by Section 2.1(c) of
     the Agreement.

1.2  The Customer shall at its sole cost and in accordance with the time lines
     set out in the Project Plan provide or procure the provision to the Service
     Providers of the "Customer Deliverables", these being:-

     1.2.1 The application program interface to the Game Engine and all
          supporting documentation, together with the right and licence to allow
          the Service Providers to develop code for operation with the Game
          Engine in accordance with this Statement of Work.


                                       23



     1.2.2 Access to a development environment version of the Game Engine via
          the internet to enable the Service Providers to develop and test the
          integration code.

     1.2.3 All necessary commercial arrangements with the third party provider
          of the Game Engine to allow the Service Providers to undertake the
          Services under this Statement of Work.

     1.2.4 All commercial arrangements with Sky for the purposes of enabling
          live deployment of the Applications and any pre-deployment testing
          required to be under taken by SSSL.

     1.2.5 Access to Sky signing tools/digital keys or a facility which can sign
          OpenTV applications within one hour for over-air testing and broadcast
          during the period between 09.30 and 18.00 on business days. Outside of
          those hours the Customer shall use all reasonable endeavours to comply
          with this Clause 1.2.5.

     1.2.6 Text copy for the terms and conditions sections of the Applications.

     1.2.7 Access, physically or remotely as required, to Customer's hosting
          facilities to enable integration of the Applications.

     1.2.8 Any logos, trade marks or branding, in a usable format, that the
          Customer stipulates are to be used in the Applications from time to
          time.

2.   PROJECT DELIVERABLES.

2.1  The Project Deliverables as described in this Section B.2 shall comprise
     all of the Project Deliverables as contemplated by Section 2.1(d) of the
     Agreement.

2.2  The Service Providers shall in accordance with the time lines set out in
     the Project Plan provide or procure the provision of the "Project
     Deliverables", these being:-

     2.2.1 The Applications, to be branded pursuant to Section B.1.2.9 above, in
          accordance with the Customer's instructions from time to time and
          which shall include, in the manner stipulated by Ladbrokes from time
          to time, the terms and conditions referred to in Section B.1.2.7 in
          the form of compiled executable OpenTV applications. The Applications
          to be fully tested by the Service Providers and meet SSSL guidelines
          and to comply with the Specification Documents. The Applications shall
          be installed and configured by the Service Providers on the hardware
          described in paragraph B.2.2.5 below.

     2.2.2 The necessary server-side software in the form of compiled executable
          programs known as the "Zonemas servers" (the "ZONEMAS SERVERS") that
          enable communication between the Applications and the Game Engine.
          Such deliverables comprising of the compiled executable software
          programmes only. The Zonemas Servers shall be installed and configured
          by the Service Providers on the hardware described in paragraph
          B.2.2.5 below.

     2.2.3 Any bespoke software code for integration of the Applications and the
          Zonemas Servers with the Game Engine. Such code shall be installed,
          integrated and configured by the Service Providers.

     2.2.4 Any necessary documentation for supporting and operating the
          Applications.

     2.2.5 All hardware necessary to run the Zonemas Servers and the
          Applications and make them available for use by end users of the Sky
          Platform, as more particularly set out in the specification attached
          at Annex B of this Statement of Work. The parties shall agree in good
          faith appropriate support and maintenance responsibilities for the
          hardware. The Customer shall have the option to purchase such hardware
          on termination or expiry of this Agreement at such price as the
          parties agree in good faith (but which shall be no greater than the
          price paid by the Service Providers for such hardware).


                                       24



C.   GENERAL

1.   The provision of these Services and each party's obligations hereunder
     shall be governed by the terms and conditions of the Agreement and the
     terms and conditions of this Statement of Work. In the event of any
     conflict or dispute between the terms and conditions of the Master Services
     Agreement and the terms and conditions of this Statement of Work, the terms
     and conditions of this Statement of Work shall prevail except where
     explicitly provided for.

2.   The Customer shall be responsible for providing or procuring the provision
     at its cost of all necessary third party licences, permissions, hardware,
     software, bandwidth, test channels and connectivity as necessary to enable
     the Customer to perform their obligations as contemplated by this Statement
     of Work.

3.   The Service Providers shall be responsible for providing or procuring the
     provision at their cost of all necessary third party licences, permissions,
     hardware and software as necessary to enable the Service Providers to
     perform their obligations as contemplated by this Statement of Work. The
     Service Providers shall support and maintain the Project Deliverables as
     the Customer may reasonably require from time to time and the parties shall
     otherwise comply with the service level agreement set out in Annex A
     hereto.

4.   Any Changes requested by the Customer to this Statement of Work (including,
     without limitation, any component of or deliverable comprised within the
     Project Specification) will be dealt with through the Change Control
     Request process as set out at Clause 2.5 and Schedule 1 of the Agreement.

5.   The Customer understands that the Game Engine may require bug-fixes in
     order for the Service Providers to fulfil their obligations under this
     Statement of Work and undertakes that it will use all reasonable endeavours
     to fix (or have fixed) such bugs once notified of such requirements by the
     Service Providers. In the event that such bug fixes to the Game Engine
     delay timely delivery of the Project Deliverables, the Customer shall not
     hold the Service Providers liable in any way for such delays. In the event
     that such bug fixes to the Game Engine are not available in a timely manner
     and the Service Providers are not able to provide an alternative solution,
     or a fix to the Game Engine, such work will not be considered as part of
     the Services for which the fixed Development Fee is payable, but will be
     dealt with through the Change Control Request process.

6.   The parties shall agree appropriate credits for the Service Providers to
     appear solely within the 'Help' section of the Applications before they are
     launched.

D.   PROJECT STAGES

     The performance of each party's obligations hereunder shall be undertaken
     strictly in accordance with the Project Plan, unless otherwise agreed
     between the parties separately in writing or as a result of a Change
     Control Request.

E.   PRICE & PAYMENT TERMS

1.   DEVELOPMENT FEE AND REVENUE SHARE

1.1  The Service Providers shall perform the Services in consideration for the
     payment by Customer to the Service Providers of:


                                       25



     1.1.1 the fixed fee of (pound)30,000 (the "DEVELOPMENT FEE"), comprising
          (pound)15,000 in respect of TWTV and (pound)15,000 in respect of Z4P;
          and

     1.1.2 revenue shares as more particularly described in Section E.1.4 below
          (the "REVENUE SHARE").

1.2  The Development Fee and Revenue Share includes all fees and expenses
     payable by the Customer to the Service Providers under this Statement of
     Work for the Project Deliverables.

1.3  The Customer, at the date of signature of this Statement of Work, shall
     provide the Service Providers with a valid purchase order for the full
     Development Fee, which the Service Providers shall invoice against as
     follows:-

     1.3.1 immediately in respect of fifty per cent (50%) of the Development
          Fee;

     1.3.2 a further fifty per cent (50%) of the Development Fee on launch of
          the Applications for access by end users on the Sky Platform.

1.4  The Customer shall within 10 Business Days of the end of each calendar
     month send (including by way of e-mail) to TWTV a statement setting out Net
     Revenue and all deductions used in calculating Net Revenue (as defined in
     paragraph 1.4B below) in respect of such calendar month and the Revenue
     Share (as defined below). The Service Providers shall, within 10 Business
     Days of receipt of such statement, issue an appropriate invoice to the
     Customer and, subject to paragraph 1.4A below, the Customer shall make
     payment to the Service Providers in accordance with Clause 3 of the
     Agreement. The Service Providers (together) shall be entitled to the
     following revenue shares for each of the Applications (provided that for
     the purposes of this Section E.1.4, the full screen single player roulette
     game and the three-quarter screen single player roulette game shall be
     treated as a single Application) (the "REVENUE SHARE"):

          30% of the first (pound)500,000 of cumulative Net Revenues during the
          Term for each of the Applications;

          25% of the next (pound)250,000 of cumulative Net Revenues during the
          Term for each of the Applications;

          20% of the next (pound)250,000 of cumulative Net Revenues during the
          Term for each of the Applications;

          15% of the next (pound)250,000 of cumulative Net Revenues during the
          Term for each of the Applications; and

          10% of cumulative Net Revenues thereafter during the Term for each of
          the Applications.

1.4A If Net Revenue in respect of any calendar month is a negative amount, an
     amount equal to that negative amount shall be carried forward and deducted
     from Net Revenue (prior to any sharing of Net Revenue in accordance with
     paragraph 1.4 above) for the subsequent calendar month. If such a deduction
     results in (or increases) a negative Net Revenue for such subsequent month,
     an amount equal to such negative amount shall be carried forward and
     deducted from Net Revenue (prior to any sharing of Net Revenue in
     accordance with paragraph 1.4 above) for the subsequent calendar month and
     so on until such time as Net Revenue in a calendar month (after any such
     deduction) is a positive amount. For the avoidance of doubt, where Net
     Revenue (whether before or after any deduction made pursuant to this
     paragraph 1.4A) is a negative amount, no Revenue Share shall be payable to
     the Service Providers.

1.4B Where "NET REVENUE" shall mean the gross revenues from the stakes placed
     using the Applications less the following deductions (and any irrecoverable
     VAT on each thereof):

     (a)  gross profit tax paid to HMRC and/or any other betting duties or taxes
          (including reasonable provisions in respect thereof) and/or other
          statutory deductions or payments to licensing authorities in respect
          of such gross revenues as notified by the Customer to the Service
          Providers from time to time;

                                       26



     (b)  winnings and returned stakes paid to end users;

     (c)  25% of 'gross win' less gross profit tax (which percentage the parties
          acknowledge is payable to SSSL);

     (d)  broadcast bandwidth cost of (pound)120,000 per Mb/s per year, or the
          rate actually paid by the Customer if it is any lower;

     (e)  PoP On Line re-charge of 1p per connection;

     (f)  any charges or revenue share payable to Sky Interactive (being 15% of
          'gross win' less gross profit tax or 25% of 'gross win' less gross
          profit tax in respect of bets placed via the AtTheRaces channel);

     (g)  transactions which are reversed by instruction from the card-holder's
          bank (commonly referred to as charge backs) and/or which are otherwise
          ultimately not received by the Customer and/or which are otherwise
          attributed to fraud;

     (h)  charges levied by electronic payment and/or credit card organisations
          in respect of such monies received, such charges to be capped at 4.5%
          of Net Revenue; and

     (i)  the cost of any 'free bets' or 'free chips' provided to users as a
          promotional or marketing activity and which are used as stakes on the
          Applications.

1.5  All DEVELOPMENT FEES and REVENUE SHARE shall be paid by the Customer to
     TWTV. TWTV shall split such monies between the Service Providers on a
     50/50% basis.

     1.5.1 TWTV shall receive all DEVELOPMENT FEES and REVENUE SHARE from
          Customer as per Clause 3.2.1 of the Agreement.

     1.5.2 TWTV shall issue Z4P with a report detailing the total sum of Net
          Revenues generated by the Customer, the total Net Revenues received by
          TWTV and Z4P's share of the Net Revenues (the "REVENUE REPORT")

     1.5.3 Immediately upon receipt of the Revenue Report, Z4P shall issue TWTV
          with an invoice for Z4P's share of the Net Revenues, to be paid to Z4P
          within five (5) days of the receipt of such invoice by TWTV.

1.6  Any changes requested by the Customer to this Statement of Work (including
     any component of or deliverable comprised within the Project Specification)
     or any other additional work outside the scope of this Statement of Work
     will be dealt with through the Change Control Request process set out in
     Schedule 1.

2.   AUDIT RIGHTS IN RELATION TO DEDUCTIONS

     The Service Providers shall have the right at their own expense to appoint
     an independent auditor to inspect or audit the Customer's records and
     accounts for the purpose of verifying the Net Revenue and any deductions
     made by the Customer in accordance with paragraph E.1.4 above during the
     period not exceeding 12 months from the date the audit commences, such
     audit to be undertaken no more than once in every twelve (12) month period
     during the Term and once in the twelve (12) month period following the
     expiry of the Term, and on not less than thirty (30) days' prior written
     notice to the Customer and subject always to such independent auditor
     signing a confidentiality agreement with the Customer on terms reasonably
     acceptable to the Customer.

3.   PAYMENT TERMS

3.1  All invoices submitted by the Service Providers to the Customer shall be
     payable on thirty (30) days terms.

3.2. The fees set out above in this section E fall under the definition of
     "Price" as per the Agreement.


                                       27



3.3  All sums payable under this Agreement are exclusive of and subject to Value
     Added Tax and any other duties and/or taxes which may become due and
     payable from time to time.

F.   INTENTIONALLY DELETED

G.   INTENTIONALLY DELETED

H.   TERM

1.   This Statement of Work shall be for a period from the date of signature of
     this Statement of Work for a period of five (5) years ("TERM") and shall
     continue automatically for further periods of one (1) year unless and until
     terminated by either party on ninety (90) days' prior written notice to
     take effect no earlier than the end of the 5th year.

2.   Without prejudice to the obligations of the Service Providers under the
     service level agreement set out in Annex A the warranty set out in Clause
     6.1.4 shall only apply to each Application under this Statement of Work
     for the duration of the following warranty period: from the time that the
     relevant Application is launched until the end of a period of nine (9)
     months following the time when the Customer stops making available the
     relevant Application.

I.   UNDERTAKING

     The Service Providers (together or separately) undertake not to develop
     and/or provide (and/or assist any third party to develop and/or provide) to
     any third party any roulette game which is identical or substantially
     similar to the look and feel of any version of the roulette game to be
     developed by the Service Providers for the Customer pursuant to this
     Agreement For the avoidance of doubt and subject to the foregoing, the
     Customer acknowledges that the Service Providers shall be free to create
     and develop other software versions of the casino game commonly known as
     "roulette" for other third parties

IN WITNESS WHEREOF, the parties have caused this Statement of Work to be
executed by persons duly authorized as of the date stated below.

Date:  April 17, 2006


Customer                             TWTV


By: /s/ David Briggs                 By: /s/ Jean de Fougerolles
- ---------------------------          ---------------------------
Name:   David Briggs                 Name:   Jean de Fougerolles
Title:  Maneging Director            Title:  Chief Executive Officer

                                     Z4P


                                     By: /s/ Shimon Citron
                                     ---------------------------
                                     Name:   Shimon Citron
                                     Title:  Chief Executive Officer


                                       28


                                     ANNEX A

                             SERVICE LEVEL AGREEMENT

A.   FAULT ESCALATION:

     Should either the Service Providers or Customer's staff have any technical
     queries with the Service or have a need to advise each other of any
     platform related issues (including Faults), all calls and/or emails (as
     appropriate) should be directed to the persons listed below in the first
     instance.

1.1  TWTV



       INITIAL CONTACT POINT
       ---------------------
       NAME                       POSITION              TELEPHONE                 EMAIL
       ----                       --------              ---------                 -----
                                                                         
       Customer Helpdesk          Customer Helpdesk     020 7665 4434             ladbrokessupport@twowaytv.co.uk

       FIRST ESCALATION
       ----------------
       NAME                       POSITION              DIRECT LINE               OTHER
       ----                       --------              -----------               -----
       Ben Tyson-Norrman          DTV/IT Manager        +44 (0) 7976 230429       ben@twowaytv.com

       ZONE 4 PLAY
       -----------
       Gili Levy                  VP - R&D              +972 3 647 1884           gil@zone4play.com



1.2  Customer



       INITIAL CONTACT POINT (DURING BUSINESS HOURS)
       ---------------------------------------------
       NAME                       POSITION              DIRECT LINE                OTHER
       ----                       --------              -----------                -----
                                                                         
       Technical issues:          Senior Project        020 8515 5262              reena.parmar@ladbrokes.co.uk
       Reena Parmar               Manager               (mobile: 07855 275737)


       Commercial issues:         Product Development   020 8515 5299              robert.davenport@ladbrokes.co.uk
       Rob Davenport              Manager               (mobile 07977 036042)

       FIRST ESCALATION (OUTSIDE BUSINESS HOURS)
       -----------------------------------------
       NAME                       POSITION              DIRECT LINE                OTHER
       ----                       --------              -----------                -----
       Technical issues:          Infrastructure        07855 275 754              daniel.matlock@ladbrokes.co.uk
       Daniel Matlock             Administrator

       Technical issues,          Senior Project        020 8515 5262              reena.parmar@ladbrokes.co.uk
       alternative contact:       Manager               (mobile: 07855 275737)
       Reena Parmar

       Commercial issues:         Product Development   020 8515 5299              robert.davenport@ladbrokes.co.uk
       Rob Davenport              Manager               (mobile 07977 036042)



                                       29



B.   SUPPORT

1.   SUPPORT:

1.1  The Service Providers will provide the Customer with Support for the Term
     of this Agreement. Support will comprise the correction of Faults. In this
     Service Level Agreement, references to any "FAULT" shall mean a complete or
     partial failure or function degradation of all or any part of any Project
     Deliverable which constitutes non-compliance with the Project Specification
     and/or which significantly adversely impacts on an end user's experience of
     the Applications as made available from time to time on the Sky Platform
     which is solely caused by the Project Deliverable's non-compliance.

1.2  The Service Providers offer direct maintenance and Fault Resolution
     services for faults in its own hardware platform and software, and support
     to resolve any issues that there may be with third party systems or
     services ("EXTERNAL FAULT"). Customer recognises that the Service Providers
     are not in a position of direct control over third party systems and
     therefore cannot be responsible for or guarantee Resolution of any External
     Fault.

2.   HELPDESK

     The Customer will be able to use the numbers and/or e-mail addresses set
     out in A.1.2 above (the "CUSTOMER HELPDESK") to contact personnel at the
     Service Providers to report Faults 24 hours a day, 365 days a year and to
     order services or make enquiries and obtain other technical support during
     Business Hours on Business Days. Such personnel shall be suitably trained
     and the Service Providers shall ensure that the Customer Helpdesk is
     staffed by an appropriate number of staff at all times during the Term.

3.   FAULT REPORTING AND FAULT REPAIR

3.1  The Customer will report Faults in the Service via the Customer Helpdesk.

3.2  Prior to making a Fault report or support call, the Customer must use
     reasonable diagnostic testing to determine that, to the reasonable belief
     of the Customer, it is the Service and/or any Project Deliverables which is
     responsible for the Fault and not any External Fault, other associated
     system or connectivity. The Customer shall not be liable to the Service
     Providers for any losses, costs and/or expenses if the Service Providers
     subsequently discovers that the Fault is caused by any system or
     connectivity other than the Service and/or any Project Deliverable provided
     that the Customer uses the reasonable diagnostic testing referred to above.

3.3  Where the Customer reports a Fault in the Service and/or any of the Project
     Deliverables or makes a request for assistance, an initial assessment will
     be undertaken by TWTV, a Fault reference provided and a priority level
     discussed and agreed with the Customer.

3.4  Progress updates will be provided by the Service Providers in writing or by
     telephone to the Customer:-

     3.4.1 on a regular basis during Business Hours;

     3.4.2 on resolution of the Fault; and

     3.4.3 on any change of anticipated resolution target time.


                                       30



4.   SERVICE RESTORATION

     Each of the priorities has the associated target clearance time set out
     below. The Service Providers shall use best endeavours to Resolve Faults in
     accordance with such target times.


 SERVICE LEVEL       TARGET FOR RESOLUTION            IMPACT OF FAULT
 -------------       ---------------------            ---------------
Priority 1 Faults   99% Resolution within 4      The Service and/or any Project
                    hours of reporting of        Deliverables is not operational
                    Fault to TWTV                or is inaccessible to end users
                                                 of the Sky Platform;

Priority 2 Faults   99% Resolution by the end    Service is degraded, and/or
                    of the next Business Day     there is a marked reduction in
                    after reporting of Fault     time to access the Service
                    to TWTV                      and/or any Project Deliverables
                                                 and/or a problem causing
                                                 significant reduction in
                                                 functionality

Priority 3 Faults   95% Resolution within 5      The Service and/or any Project
                    Business Days of reporting   Deliverable is experiencing
                    of Fault to TWTV             minor problems but is
                                                 functioning substantially.

Without prejudice to the foregoing, the Service Providers shall, in any event,
ensure that:

     o    all Priority 1 Faults are Resolved within 24 hours of the relevant
          Fault being reported;

     o    all Priority 2 Faults are Resolved within 2 Business Days of the
          relevant Fault being reported; and

     o    all Priority 3 Faults are Resolved within 10 Business Days of the
          relevant Fault being reported.

For the purposes of this Service Level Agreement above "RESOLUTION" shall mean
providing either:

     (a)  a fix for the Fault; or

     (b)  a workaround to the Fault, provided that such workaround does not
          significantly adversely impact on the end user experience of the Sky
          Platform who use the Applications from time to time and further
          provided that such workaround does not result in any costs or expenses
          for the Customer; or

     (c)  a plan agreed with the Customer in good faith with reasonable
          timelines, bearing in mind the priority of the Fault, and impacts to
          fix the Fault which Fault the Service Providers shall fix within the
          timeline specified in such plan.

And "RESOLVE" and "RESOLVED" shall be construed accordingly.

5.   PLANNED MAINTENANCE

     The Service Providers may schedule maintenance of the Service where
     necessary to avoid Faults. Where possible such maintenance will be
     scheduled to take place during low usage periods. Before undertaking any
     such maintenance TWTV will give the Customer as much notice as possible,
     and whenever practicable will agree with the Customer when the Services
     will be suspended. In any event, TWTV shall not conduct maintenance in
     excess of 12 hours in aggregate during any calendar month.


                                       31