EXHIBIT 1 [TRANSLATION] September 3, 2009 SECURITIES AUTHORITY TEL AVIV STOCK EXCHANGE www.isa.gov.il www.tase.co.il IMMEDIATE REPORT CONCERNING APPOINTMENT OF A DIRECTOR (NOT A COMPANY) Regulation 34(b) of the Securities Regulations (Periodic and Immediate Reports) 1970 NOTE: Pursuant to Regulation 34(d) of the Securities Regulations (Periodic and Immediate Reports) 1970, in addition to this Report, a list of senior executives, on Form 97, must be filed 1. Family name and first name: Zuta Shlomith Type of identification number: Identity Card Identification number: 067276147 Type of citizenship: Israeli 2. Date of birth: March 8, 1960 3. Address for service of process: 6 Uri Street, Tel Aviv 4. The position that was appointed: Outside Director 5. Prior position with the company before the appointment: None 6. The date on which appointment will commence: September 3, 2009 7. Education: DEGREE SUBJECT INSTITUTION - --------- ----------- --------------------- Ph.D. Finance Business School - New York University M. Phil. Finance Business School - New York University M. Sc. Operations Mathematical Sciences Research School - Tel Aviv University B.Sc. Theoretical Mathematical Sciences Mathematics School - Tel Aviv University 8. Primary activities during past 5 years: POSITION PLACE OF WORK TERM - --------------------------- ------------------------------ ------------ Financial Adviser Kibbutz Hazarim 2008 to date Director Sela Capital Real Estate 2008 to date Ltd. Director Analyst Provident Funds 2008 to date Ltd. Director Mercantile Provident 2007 to date Funds Ltd. Outside Economic Adviser Israel Securities Authority 2007 to date Head Economist Israel Securities Authority 2006-2007 Member of Investment Makefet 2003-2006 committee Director Tsur Shamir 2002-2006 Director Union Bank 2002-2005 Member Investment Omega New Partners 2002-2005 committee Underwriting and Investments Ltd. 9. Appointed as alternate director for N/A 10. The director SERVES as a director in another company. Sela Capital Real Estate Ltd., Analyst Provident Funds Ltd., Mercantile Provident Funds Ltd. 11. The director IS NOT an employee of the company or a subsidiary or an affiliated company. 12. The director IS NOT a relative of another interested shareholder of the company. 13. The director DOES NOT OWN shares and convertible securities of the company or a subsidiary or affiliated company. 14. The director IS a member of a committee of the board of directors: Audit committee and Financial Statement committee 15. The director IS an accounting and financial expert (as defined in the guideline issued by the [Israel] Securities Authority pursuant to Section 36A of the Securities Law-1968. Dr. S. Zuta is a director that was regarded by the company as having accounting and financial expertise for the purpose of satisfying the minimum number determined by the board of directors pursuant to Section 92(a)(12) of the Companies Law.