ADVERTISING AGREEMENT

1. PARTIES OF THE AGREEMENT

     This Agreement is made between:

     LEVER COM.  SERV. S. R.L., a company  incorporated  and existjng  under the
     laws of Romania whose registered office is at 291 Republicii Blv. Plojesti.
     Romania ( hereinafter referred to as "BENEFICIARY" )

     and

     MAXIMAL Productions,  a company incorporated and existing under the laws of
     Austria  wbose  registered  office is at Sport-  und  Kulturveranstaltungen
     GesmbH Passauerplatz 1, 1010 Wien (herenafter referred to as "ORGANIZER" )

     Whereas:

     A)   The  BENEFICIARY   wishes  to  organize  the  Elite  Model  Look  1997
          Advertising  Event for its brands Lux and  Impluse  and to appoint the
          ORGANIZER in doing so.

     B)   The  ORGANIZER  wishes to assist the  BENEFICIARY  in  organizing  the
          event.

     Now it is hereby agreed as fol1ows:

2. OBJECTIVE

     Organisation  of the LUX and  IMPULSE  ELITE MODEL LOOK 1997  (referred  to
     within  this  Agreement  as EML  1997).  event  held in  Bucharest  between
     10.08.1997-04.09.1991..

3. PAYMENT TERMS

     The total value of the contract is US $ 45.000 plus VAT (18%), representing
     the total amount of the sponsorship.

     The amount will be paid by the BENEFICIARY, by payment order.

     The payment terms are:

     o    50% after signing the contract

     o    50% on 08.09.1997 after the final event,  when the ORGANIZER  provides
          the BENEFICIARY with the exact final media monitoring.




     4. OBLIGATIONS OF THE PARTIES


     a. SPONSOR Obligatjons:

     .to pay the sponsorship amount in tenns agreed in part. 3.


     b. ORGANIZER Obligations:


     .    to ensure the available.  frec of charge:, of the contest winner to be
          used  by  the  BENEFICIARY  for  one  week  to  produce  a  commercial
          photoshooting until August

     .    to ensure that the EML contestants can be booked by the ENEFTC1ARY for
          thc 50% or the  Romanian  usual fee .to  ensure the  BENEFICIAR  Y the
          rigbt  to use  pictures  of the  Contestants  and  the  winner  of the
          promotion

     .    to ensure the  BENEFIC1ARY  the right to use the EML logo and name for
          printed advertising TV and radio spots untll August

     .    to promote the BENEFICIARY in all materiats listed

     .    to inform the  BENEFICIAIRY  about any  modification in the program in
          the evcnt with at least 2 days before the show

     .    to  present   the   BENEFICIARY   al1  the  drafts  of  TV  and  radio
          annuuncements  and print  materials  designed to promotc thc event for
          client approval before it is aired or published

     .    to ensure the BENEFTC1ARY first option rights to the event in 1998 the
          ORGANISER  hereby  covenants that it will, with all due di1igence.  do
          all such  things  in  order  to  achieve  its  obligations  hereunder.
          including  achievcment  of  proposed  steps and actions as provided in
          Annex J at thc prescnt contract.

5. WAIVER

     A Parties failure to insist on strict  performance of this Agreement or his
     failure to exercise any option under this  Agreement is not a waiver or any
     part of this Agreement.


6. PARTIAL INVALIDITY


     If a Court or other  Tribunal  declares or detemines that a portton of tbis
     Agreetnent  is invalid or otherwise  unenforceable.  This  Agreement  shall
     continue to bind the Parties to this Agreement.






7. PENALTIES


     If the ORGANIZER does not perform any of the obligations specified in Annex
     1 the Organizer  must pay US$ 15.000 to the  BENEFICIARY.  If the ORGANIZER
     does not perform the obligations  specified in Annex II, the ORGANIZER must
     compensate the BENEFICIARY in accordance  with Scala  Communications/J.W.T.
     evaluation, plus 20%


8. RETURN OF MATERIALS

     At the time  this  Agreement  terminates,  ORGANIZER  shall  return  to the
     BENEFICIARY all materials belonging to the BENEFICIARY



9. GOVERNING LAW

     This Agreement is governed by the law of Romania.

     Disputes not solved amicably shall be brought to the  Arbitration  Court of
     the Chamber of Commerce in Bucharest.  The language of arbitration  will be
     English.


10. FINAL PROVISIONS

     No addition or modification of this Agreement shall be valid unless made in
     writing and signed by both parties.


     This Agreement  contains the final  expression of the entire  Agreement and
     supersedes any prior or contemporaneous  oral agreement between the parties
     concerning the subject matter of this Agreement.


     Annex I and II are an integral part of this Agreement.




     Sport- und Kulturveranstaltungen

     GmbH Maximal Productions


     This Agreement was concluded  today at 4 (four)  copies,  two or them being
     submitted to Lever Com. Serv.  S.R.L.  and the other two being submitted to
     Maximal Productions

     /s/ Margaret Dixon
     Margaret Dixon


     LEVER COM. SERV. S. R.L.


     /s/ Wolfgang Schwarz

     MAXIMAL Productions


     Sport- und Kulturveranstaltungen GesmbH