FORM 6-K
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                        Report of Foreign Private Issuer


                        Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934




                            For the month of October

                             Commission File Number

                             WATERFORD WEDGWOOD PLC
                 (Translation of registrant's name into English)

                      1/2 UPPER HATCH ST, DUBLIN 2, IRELAND
                    (Address of principal executive offices)


Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.

                         Form 20-F..X.. Form 40-F.....

Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                               Yes ..... No ..X...

If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82- ________





THIS  ANNOUNCEMENT  AND THE  INFORMATION  CONTAINED  HEREIN IS NOT FOR  RELEASE,
PUBLICATION OR DISTRIBUTION IN OR INTO THE UNITED STATES,  CANADA,  AUSTRALIA OR
JAPAN


For Immediate Release
21 October 2004


                    Possible Cash Offer for Royal Doulton plc
             Proposed Fully Underwritten EUR100 million Rights Issue
                         New Banking Facilities Secured
                                 Trading Update


Waterford  Wedgwood  plc,  ("the  Group" or  "Waterford  Wedgwood")  the  luxury
lifestyle  group,  today  announces that it is in advanced  discussions  about a
possible cash offer for Royal Doulton plc ("Royal Doulton"),  one of the world's
leading chinaware manufacturers and owner of the Royal Doulton, Minton and Royal
Albert brands.

The  Group  also  announces  a  proposed  fully  underwritten  rights  issue  of
approximately EUR100 million, and that it has secured new banking facilities and
repaid its existing senior facilities in their entirety.


Offer for Royal Doulton Under Discussion

The Boards of Waterford  Wedgwood and Royal Doulton are in advanced  discussions
regarding a possible  recommended offer for Royal Doulton by Waterford Wedgwood.
Due diligence has been completed to the satisfaction of Waterford Wedgwood,  but
certain other  matters  remain to be resolved and  consequently  there can be no
certainty  that a formal offer will be made.  Any formal offer is expected to be
12 pence in cash per Royal Doulton share and, subject to the resolution of these
matters, the Board of Royal Doulton intends to recommend such an offer.

Waterford  Wedgwood  currently  holds 21.16% of Royal  Doulton  shares and these
would not be the subject of the possible offer. Sir Anthony  O'Reilly,  Chairman
of  Waterford  Wedgwood,  and Mr  Peter  John  Goulandris,  Deputy  Chairman  of
Waterford  Wedgwood,  between them own a further 3.99% of Royal Doulton  shares;
these would be the subject of the possible offer.

A further announcement will be made in due course.


Fully Underwritten EUR100 million Rights Issue

- -   Proposed Rights Issue on the basis of 5 New Stock Units for every 3 Stock
    Units held by qualifying  stockholders  (on a record date to be  determined)
    at EUR0.06 per New Stock Unit  (approximately  1.66  billion New Stock
    Units).  Rights  Issue is fully underwritten by a company  controlled by Sir
    Anthony  O'Reilly and Mr Peter John Goulandris (70% of the Rights Issue),
    and by Davy (30% of the Rights Issue)

- -   Rights Issue price represents a discount of 53.8% to the closing price of
    EUR0.13 per Stock Unit on 20 October, 2004

- -   O'Reilly and Goulandris families have confirmed their intention to take up
    their full rights entitlements

- -   Rights Issue fully covers the cost of the equity component of the possible
    Royal Doulton acquisition

- -   Rights Issue is  conditional  on an  announcement  by the Group of a firm
    intention to make an offer for Royal Doulton but is not conditional on
    completion of the Royal Doulton acquisition

- -   Rights Issue is also  conditional  on, inter alia, the grant by the Irish
    Takeover Panel of a waiver under Rule 9 of the Irish Takeover  Rules and on
    independent  shareholder  approval,  each in  respect  of the  underwriting
    arrangements.  It is also conditional  on  shareholders  approving an
    increase in the  authorised  share capital of the Group and the renewal of
    various allotment authorities.


New Banking Arrangements Secured

A new  facility  led by Burdale  Financial  Limited,  a  subsidiary  of Wachovia
Corporation,  replaces in full the previous bank syndicate.  The new facility is
secured on the assets of the Group and has a term of up to four years. With less
restrictive covenants, the new facility offers greater flexibility and scope. It
has also facilitated the repayment of existing senior facilities.


Strategic and Trading Update

Our Plan for Growth,  announced  earlier  this year,  is  underway.  Our working
capital  programme  will be  completed  by  December  2005 with  major  advances
expected to be made by March 2005.  The  capacity  utilisation  of our  Wedgwood
factories will be transformed with  concomitant  efficiencies by the acquisition
of Royal Doulton,  should that take place.  Focused  marketing  initiatives have
been introduced to drive revenue growth over the next few years.

However,  sales for the six months to 30 September  2004 were  disappointing  at
EUR356 million.  On a  like-for-like  basis  (excluding  exchange and All-Clad),
sales were 5% below the  corresponding  period last year and, as a  consequence,
the  pre-tax  result  for the six  months is likely  to be  significantly  below
consensus market expectations. Some of the reduction in sales is because we have
refocused our retail distribution in the United States.


At Waterford Wedgwood's Annual General Meeting held today in Dublin, the
following comments were made:


Sir Anthony O'Reilly, Chairman of Waterford Wedgwood, said:

"The  past  three  years  have  been  turbulent  and we would  not deny that the
financial performance of the company continues to disappoint us all.

"Although the current environment remains challenging, in the past six months we
have made many changes and put in place some  important  foundations  for future
growth. Today is an important day in the history of Waterford Wedgwood.

"The  possible  acquisition  of Royal  Doulton  would  transform  Wedgwood.  The
benefits  of  such  a  deal  are  immediately  apparent.  With  Royal  Doulton's
restructuring  largely  completed,  we could add Royal Doulton's revenues to our
top-line sales without  greatly  increasing  our costs.  This would increase the
profitability of the combined businesses.

"The fact that the O'Reilly and Goulandris families are underwriting most of the
Rights  Issue is proof  positive  of our belief in  Waterford  Wedgwood  and its
world-class portfolio of products."



Redmond O'Donoghue, Group Chief Executive, said:

"Today's announcements are very significant. If the acquisition of Royal Doulton
takes place,  the very material  investment that we have made in recent years in
our  manufacturing  facilities  will enable us to integrate  Royal  Doulton with
minimal disruption and lay down the foundation for improved profitability.

"Our new  bank  facility  provides  us with a  greater  degree  of  flexibility,
enhances  our  liquidity  and allows us the  freedom to  operate  our  business,
focusing on cash generation in the short-term.  While trading performance in the
six months to 30 September was behind last year,  we are confident  that planned
marketing  initiatives  and the previously  announced cost saving  measures will
lead to a reversal of this trend."



For further information, please contact:

Waterford Wedgwood                                       +353 (0) 1 4781 855
Redmond O'Donoghue, CEO
Paul D'Alton, Chief Financial Officer

Lazard (Enquiries re Possible Offer)                     +44 (0) 207 187 2000
Nicholas Shott/David Reitman

Davy (Rights Issue)                                      +353 (0) 1 6796 363
Hugh McCutcheon/Eugenee Mulhern

College Hill (Investor Relations)                        + 44 (0) 7798 843276
Kate Pope/Mark Garraway

Powerscourt (UK and International Media)                 + 44 (0) 20 7236 5619
Rory Godson/John Murray

Dennehy Associates (Irish Media)                         + 353 (1) 676 4733
Michael Dennehy




The  contents  of this  announcement  have  been  prepared  by and are the  sole
responsibility  of  Waterford  Wedgwood,  and  have  been  approved  by J&E Davy
("Davy")  for the  purposes of section  21(2)(b) of the  Financial  Services and
Markets Act 2000 of the United  Kingdom.  Davy is acting for Waterford  Wedgwood
and no one else in connection  with the Rights Issue and will not be responsible
to anyone other than Waterford  Wedgwood for providing the protections  afforded
to the clients of Davy or for  providing  advice in  connection  with the Rights
Issue.

Lazard & Co., Limited,  is acting for Waterford  Wedgwood in connection with the
possible offer and no-one else, and will not be responsible to anyone other than
Waterford Wedgwood for providing the protections afforded to clients of Lazard &
Co., Limited or for providing advice in relation to the possible offer.

This  announcement  shall not  constitute,  or form part of, an offer of, or the
solicitation of any offer, to subscribe for or buy any of the Rights Issue Stock
Units to be issued or sold in connection  with the Rights  Issue.  Offers should
only be made on the basis of the  information  contained in the Prospectus to be
issued in due course in  connection  with the Rights  Issue and any  supplements
thereto.  The  Prospectus  will contain  detailed  information  about the Rights
Issue, Waterford Wedgwood and its management, as well as financial information.

The offer of the  Rights  Issue  Stock  Units in  certain  jurisdictions  may be
restricted by law and therefore  potential  investors  should inform  themselves
about and observe any such  restrictions.  This announcement does not contain or
constitute an offer of securities for sale in the United States.  The securities
referred  to  herein  have not been and  will  not be  registered  under  the US
Securities  Act of 1933,  as amended  (the "US  Securities  Act") and may not be
offered or sold in the United States absent  registration  or an exemption  from
registration  under the US Securities Act. This announcement and the information
contained herein is not for release,  publication or distribution in or into the
United States, Canada, Australia or Japan.





                                   Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                      Waterford Wedgwood PLC
                                                           (Registrant)


                                                       By: Patrick Dowling
                                                           (Signature)*


Date: 21 October 2004