FORM 6-K SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934 For the month of July Commission File Number WATERFORD WEDGWOOD PLC (Translation of registrant's name into English) EMBASSY HOUSE, HERBERT PARK LANE, BALLSBRIDGE, DUBLIN 4, IRELAND (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F. Form 20-F..X.. Form 40-F..... Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes ..... No ..X... If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________ SCHEDULE 11 Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons All relevant boxes should be completed in block capital letters 1 Name of the Issuer 2 The notification relates to: WATERFORD WEDGWOOD PLC (i) a transaction notified in accordance with section 53 (as extended by section 64 of the Companies Act 1990) (ii) a transaction notified in accordance with DR3.1.4R(1)(a) and 3.1.4R(1)(b). 3 Name of person discharging managerial 4 State whether notification relates to a person responsibilities/director connected with a person discharging managerial responsibilities/director named in 3 and identify the Sir Anthony O'Reilly and his spouse, connected person Lady O'Reilly Birchfield Holdings Ltd 5 Indicate whether the notification is 6 Description of shares (including class) debentures or in respect of a holding of the person derivatives or financial instruments relating to referred to in 3 or 4 above or in shares respect of a non-beneficial interest Stock Units comprising 1 Ordinary share of EUR0.06 in See 4 above Waterford Wedgwood plc and I Income share of StgGBP0.01 in Waterford Wedgwood U.K. plc 7 Name or registered shareholder(s) 8 State the nature of the transaction and, if more than one, number of shares held by each of them Subscription by Birchfield Holdings Ltd for Stock Units under the Rights Issue Underwriting Agreement Birchfield Holdings Ltd 9 Number of shares, debentures or 10 Percentage of issued class acquired (treasury shares financial instruments relating to of that class should not be taken into account when shares acquired calculating percentage) 1,163,316,437 26.74 % 11 Number of shares, debentures or 12 Percentage of issued class disposed (treasury shares financial instruments relating to of that class should not be taken into account when shares disposed calculating percentage) N/A N/A 13 Price per share or value of 14 Date and place of transaction transaction 25 July, 2005 - Dublin EUR0.06 15 Total holding following notification 16 Date issuer informed of transaction and total percentage holding following notification (any treasury 26 July, 2005 shares should not be taken into account when calculating percentage) 2,032,183,512 - 46.71 % If a person discharging managerial responsibilities has been granted options by the issuer, complete the following boxes: <s> 17 Date of grant 18 Period during which or date on which it can be exercised 19 Total amount paid (if any) for grant of the option 20 Description of shares or debentures involved (class and number) 21 Exercise price (if fixed at time of grant) or indication that the 22 Total number of shares or debentures over price is to be fixed at the time of exercise which options are held following notification 23 Any additional information 24 Name of contact and telephone number for queries N/A Rosemary Murphy - Tel. 353 1 607 0166 Name and signature of authorised officer of issuer responsible for making notification Patrick Dowling, Chief Financial Officer Date of notification 27 July, 2005 Notes: This form is intended for use by an issuer to make a RIS notification required by (the Market Abuse Rules(1) and) section 53 (as extended by section 64 of the Companies Act 1990) or entered into the issuer's register in accordance with section 59 of the Companies Act 1990. (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24 (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. SCHEDULE 11 Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons All relevant boxes should be completed in block capital letters <s> <c> <c> 1 Name of the Issuer 2 The notification relates to: WATERFORD WEDGWOOD PLC (iii) a transaction notified in accordance with section 53 (as extended by section 64 of the Companies Act 1990) (iv) a transaction notified in accordance with DR3.1.4R(1)(a) and 3.1.4R(1)(b). 3 Name of person discharging managerial 4 State whether notification relates to a person responsibilities/director connected with a person discharging managerial responsibilities/director named in 3 and identify the Mr Peter John Goulandris connected person Yes - Birchfield Holdings Ltd 5 Indicate whether the notification is 6 Description of shares (including class) debentures or in respect of a holding of the person derivatives or financial instruments relating to referred to in 3 or 4 above or in shares respect of a non-beneficial interest Stock Units comprising 1 Ordinary share of EUR0.06 in See 4 above Waterford Wedgwood plc and I Income share of StgGBP0.01 in Waterford Wedgwood U.K. plc 7 Name or registered shareholder(s) 8 State the nature of the transaction and, if more than one, number of shares held by each of them Subscription by Birchfield Holdings Ltd for Stock Units under the Rights Issue Underwriting Agreement Birchfield Holdings Ltd 9 Number of shares, debentures or 10 Percentage of issued class acquired (treasury shares financial instruments relating to of that class should not be taken into account when shares acquired calculating percentage) 1,163,316,437 26.74 % 11 Number of shares, debentures or 12 Percentage of issued class disposed (treasury shares financial instruments relating to of that class should not be taken into account when shares disposed calculating percentage) N/A N/A 13 Price per share or value of 14 Date and place of transaction transaction 25 July, 2005 - Dublin EUR0.06 15 Total holding following notification 16 Date issuer informed of transaction and total percentage holding following notification (any treasury 26 July, 2005 shares should not be taken into account when calculating percentage) 2,230,119,681 - 51.26 % If a person discharging managerial responsibilities has been granted options by the issuer, complete the following boxes: 17 Date of grant 18 Period during which or date on which it can be exercised 19 Total amount paid (if any) for grant of the option 20 Description of shares or debentures involved (class and number) 21 Exercise price (if fixed at time of grant) or indication that the 22 Total number of shares or debentures over price is to be fixed at the time of exercise which options are held following notification 23 Any additional information 24 Name of contact and telephone number for queries N/A Rosemary Murphy - Tel. 353 1 607 0166 Name and signature of authorised officer of issuer responsible for making notification Patrick Dowling, Chief Financial Officer Date of notification 27 July, 2005 Notes: This form is intended for use by an issuer to make a RIS notification required by (the Market Abuse Rules(2) and) section 53 (as extended by section 64 of the Companies Act 1990) or entered into the issuer's register in accordance with section 59 of the Companies Act 1990. (5) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (6) An issuer making a notification in respect of a derivative relating to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24. (7) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24 (8) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. This announcement has been issued through the Companies Announcement Service of the Irish Stock Exchange. - -------------------------- (1) Please note that the requirement to make a notification under the Market Abuse Rules does not apply until 1 October 2005. Schedule 11 may be subject to amendment prior to 1 October 2005 to bring it in line with the Financial Regulator's 'Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons' under the Market Abuse Disclosure Rules. (2) Please note that the requirement to make a notification under the Market Abuse Rules does not apply until 1 October 2005. Schedule 11 may be subject to amendment prior to 1 October 2005 to bring it in line with the Financial Regulator's 'Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons' under the Market Abuse Disclosure Rules. Signatures Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Waterford Wedgwood PLC (Registrant) By: Patrick Dowling (Signature)* Date: 27 July, 2005