Exhibit 23 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM The Board of Directors GE Life and Annuity Assurance Company: We consent to the use of our reports included herein and to the reference to our firm under the heading "Experts" in the Prospectus. Our reports refer to a change in accounting for certain nontraditional long-duration contracts and for separate accounts in 2004 and goodwill and other intangible assets in 2002. /s/ KPMG LLP Richmond, Virginia March 10, 2005