UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2013
Check here if Amendment [ ]; Amendment Number:
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This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Kemnay Advisory Services Inc.
Address: 45 Rockefeller Plaza Suite 2100
New York, NY 10111
Form 13F File Number: 28-15301
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Robert J. Kirby
Title: Chief Operating Officer
Phone: (212) 218-6970
Signature, Place, and Date of Signing:
/s/ Robert J. Kirby New York, NY 05/15/2013
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[Signature] [City, State] [Date]
Report Type (Check only one.):
[X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting
manager are reported in this report.)
[ ] 13F NOTICE.(Check here if no holdings reported are in this report, and
all holdings are reported by other reporting manager(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for
this reporting manager are reported in this report and a portion are
reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.] NONE
Form 13F File Number Name
28- ----------------- -------------------------------------
[Repeat as necessary.]
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
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Form 13F Information Table Entry Total: 15
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Form 13F Information Table Value Total: $213,862
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(thousands)
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional investment managers with respect to which this report is filed,
other than the manager filing this report.
NONE
[If there are no entries in this list, state "NONE" and omit the column headings
and list entries.]
No. Form 13F File Number Name
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[Repeat as necessary.]
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
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Voting Authority
Value Shrs or Sh/ Put/ Investment Other ----------------
Name of Issuer Title of Class CUSIP (x$1000) Prn Amt Prn Call Discretion Manager Sole Shared None
---------------------------- ---------------- --------- -------- ------- --- ---- ---------- -------- ---- ------ ----
BRITISH AMERN TOB PLC SPONSORED ADR 110448107 14559 136000 SH SOLE x
COCA COLA CO COM 191216100 15165 375000 SH SOLE x
COLGATE PALMOLIVE CO COM 194162103 15462 131000 SH SOLE x
COMPANHIA DE BEBIDAS DAS AME SPON ADR PFD 20441W203 14032 331500 SH SOLE x
DU PONT E I DE NEMOURS & CO COM 263534109 15018 305500 SH SOLE x
GENERAL ELECTRIC CO COM 369604103 15236 659000 SH SOLE x
JOHNSON & JOHNSON COM 478160104 15898 195000 SH SOLE x
KIMBERLY CLARK CORP COM 494368103 16020 163500 SH SOLE x
KRAFT FOODS GROUP INC COM 50076Q106 7661 148667 SH SOLE x
MONDELEZ INTL INC CL A 609207105 8188 267500 SH SOLE x
PEPSICO INC COM 713448108 15664 198000 SH SOLE x
PFIZER INC COM 717081103 15758 546000 SH SOLE x
PHILIP MORRIS INTL INC COM 718172109 15019 162000 SH SOLE x
UNILEVER N V N Y SHS NEW 904784709 14699 358500 SH SOLE x
VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W209 15483 545000 SH SOLE x