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SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 6-K
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
For the month of March, 2004
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ATI TECHNOLOGIES INC.
(Translation of Registrant's Name into English)
1 Commerce Valley Drive East, Markham, Ontario, Canada L3T 7X6
(Address of Principal Executive Offices)
(Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.)
Form 20-F Form 40-F X
---------------- -----------------
(Indicate by check mark whether the registrant by furnishing
the information contained in this form is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under the Securities
Exchange Act of 1934.)
Yes No X
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Index is located on Page 2
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INDEX
Document Page Number
Press Release dated March 22, 2004 3
Signature Page 8
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[GRAPHIC OMITTED]
For media inquiries:
Chris Evenden
Director, Public Relations
(905) 882-2600, Ext. 8107 or cevenden@ati.com
QUALCOMM and ATI Join Forces to Create Wireless 3D Gaming Platform
-- Industry Leaders Unleash the Power of Wireless 3D Gaming --
ATLANTA -- March 22, 2004 -- QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and
world leader of Code Division Multiple Access (CDMA) digital wireless
technology, and ATI Technologies Inc. (TSX: ATY, Nasdaq: ATYT), the global
leader for mobile graphics, today announced a strategic technology collaboration
to create the next-generation wireless 3D gaming platform. As part of the
collaboration, QUALCOMM's industry-leading Mobile Station Modem(TM) (MSM(TM))
baseband solutions will include ATI's highly optimized IMAGEON(TM) architecture
to provide a fully featured, high-performance 3D gaming solution for 3G
CDMA2000(R) and WCDMA (UMTS) devices.
QUALCOMM will license and integrate the IMAGEON technology for its
next-generation MSM7xxx(TM) family of chipsets, and will enable ATI to interface
IMAGEON Application Specific Integrated Circuits (ASICs) to QUALCOMM's
MSM6xxx(TM) chipsets -- providing QUALCOMM's manufacturing partners with a fully
tested 3D multimedia hardware solution.
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This collaboration creates a rich 3D graphics and development environment which
includes QUALCOMM's BREW(TM) solution, industry standard APIs, ATI's PC-level
performance, and well established developer programs. This enables the
development of value-added games for the mobile environment and easy porting to
mobile devices, of some of the world's most popular PC and console-based games,
resulting in new revenue generating opportunities for wireless operators and
content providers.
"QUALCOMM and ATI have joined forces to deliver a superior 3D graphics solution
to the wireless industry, furthering QUALCOMM's commitment to continually
developing new uses for wireless," said Dr. Sanjay K. Jha, president of QUALCOMM
CDMA Technologies. "Combining our leadership in wireless communications with
ATI's leading graphics expertise establishes a new standard of excellence for
wireless 3D graphics applications and devices."
"ATI is pleased to partner with QUALCOMM as the wireless industry leader to
increase the commercial availability of 3D gaming and multimedia devices and
services for 3G CDMA," said Dave Orton, president and chief operating officer,
ATI Technologies Inc. "We are leveraging many years of expertise in graphics and
3D gaming across all platforms as well as our vast and strong relationships with
content providers to offer an outrageous 3D graphics experience for wireless
consumers in a very low power environment."
"ATI and QUALCOMM, through the BREW solution, will assist Verizon Wireless to
deliver an extreme 3D gaming experience to our customers," said James Straight,
vice president of wireless data and multimedia services for Verizon Wireless.
"The combination of the BREW system and ATI's graphics solution, will enable
publishers and developers to push the envelope with their exciting mobile
offerings, giving our customers a superior gaming experience."
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This collaboration will leverage the revenue-generating opportunities of the
rapidly growing wireless gaming industry. IDC estimates that wireless gaming
revenue could generate USD $1 billion by 2006 for wireless carriers in the
United States.
QUALCOMM will showcase a variety of 3G CDMA wireless products and solutions at
CTIA Wireless 2004 in Atlanta, March 22-24 in booth number 3931 (hall B4) at the
Georgia World Congress Center. QUALCOMM will hold a press conference on
"Multimedia Convergence" on Monday, March 22 from 2-2:30 p.m. in the CTIA 2004
press conference facilities. ATI executives will be available to provide
additional details on this collaboration.
QUALCOMM's chipsets include access to QUALCOMM's BREW solution. The BREW system
enables the development and monetization of advanced applications and content,
allowing operators and OEMs to differentiate their products and services and
increase revenues. QUALCOMM's chipsets are also compatible with the Java runtime
environment; J2ME(TM) can be built entirely on the chipset as an extension to
the BREW solution.
ATI Technologies Inc. is the world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry pioneer
since 1985, ATI is the world's foremost visual processor unit (VPU) provider.
ATI is dedicated to delivering leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstations, set-top and
digital televisions, game consoles and handheld device markets. With 2003
revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the
Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the
Toronto Stock Exchange (ATY).
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QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and uncertainties,
including the Company's ability to successfully design and have manufactured
significant quantities of CDMA components, including integrating the IMAGEON
technology into existing and future products, on a timely and profitable basis,
the extent and speed to which CDMA is deployed, change in economic conditions of
the various markets the Company serves, as well as the other risks detailed from
time to time in the Company's SEC reports, including the report on Form 10-K for
the year ended September 28, 2003, and most recent Form 10-Q.
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QUALCOMM is a registered trademark of QUALCOMM Incorporated. BREW, Mobile
Station Modem, MSM, MSM6xxx and MSM7xxx are trademarks of QUALCOMM Incorporated.
IMAGEON is a trademark of ATI Technologies Inc. ATI and ATI product and product
feature names are trademarks and/or registered trademarks of ATI Technologies
Inc. CDMA2000 is a registered trademark of the Telecommunications Industry
Association (TIA USA). All other trademarks are the property of their respective
owners.
1 IDC, U.S. Wireless Gaming Forecast Update, 2003-2008: Mobile Users Just Wanna
Have Fun, December 2003
ATI Contacts
Chris Evenden, Director, Public Relations
Phone: 1-416-509-0890
E-mail: cevenden@ati.com
or
Janet Craig, Director, Investor Relations
Phone: 1-416-997-9006
E-mail: janet@ati.com
or
Anne Ferguson, Porter Novelli
Phone: 416-422-7154
E-mail: anne.ferguson@porternovelli.com
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QUALCOMM Contacts:
Jennifer Bernas, QUALCOMM CDMA Technologies
Phone: 1-858-845-7571
E-mail: qct_publicrelations@qualcomm.com
or
Emily Gin, Corporate Public Relations
Phone: 1-858-651-4084
E-mail: publicrelations@qualcomm.com
or
Bill Davidson, Investor Relations
Phone: 1-858-658-4813
E-mail: ir@qualcomm.com
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
ATI TECHNOLOGIES INC.
Date: March 24, 2004 By: //Terry Nickerson//
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Name: Terry Nickerson
Title: Senior Vice President, Finance and
Chief Financial Officer