UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

      Date of Report (Date of Earliest Event Reported): September 20, 2004

                             OBIE MEDIA CORPORATION
                             ----------------------
               (Exact name of Company as specified in its charter)

      Oregon                       000-21623                    93-0966515
 ---------------             ---------------------         -------------------

 (State or other                                              (I.R.S. Employer
 jurisdiction of             (Commission File No.)          Identification No.)
  incorporation)

                   4211 West 11th Avenue, Eugene, Oregon 97402
                   -------------------------------------------
                    (Address of Principal Executive Offices)

                                 (541) 688-8400
                                 --------------
              (Registrant's telephone number, including area code)

                                 Not Applicable
                                 --------------
         (Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)
[X] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 DFR 240-14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 DFR 240-13e-4(c))

ITEM 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

Definitive Merger Agreement
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         On September 20, 2004, Obie Media Corporation, an Oregon corporation
(the "Company"), announced that it has entered into a definitive agreement and
plan of merger (the "Merger Agreement") with Lamar Advertising Company, a
Delaware corporation ("Lamar") and its newly formed, wholly-owned subsidiary,
OMC Acquisition Corporation, a Delaware corporation ("Merger Subsidiary"). Under
the terms of the Merger Agreement, which has been approved by each company's
Board of Directors, Lamar will pay the equivalent of $7 for each share of the
Company's common stock that is outstanding, for a total purchase price of
approximately $43 million on a fully diluted basis. At the effective time of the
merger, all shares of the Company's common stock will convert into an aggregate
of approximately 1.0 million shares of Lamar Class A common stock, based on
Lamar's closing stock price as of today. Under the terms of the Merger
Agreement, Lamar may elect to pay up to $21 million of the purchase price in
cash, if the average closing trading price per share of the Lamar Class A common
stock during the 20 days prior to the effective time is $30 or less. In
addition, Lamar will also assume all of the Company's debt, which is expected to
total approximately $23 million at closing of the merger. Pursuant to the Merger
Agreement, the Company will merge into the Merger Subsidiary (the "Merger"),
whereupon the separate existence of the Company shall cease. The Merger is
expected to close in early 2005. The Merger is subject to the approval of the
Company's shareholders and other closing conditions.

         Concurrently with the execution of the Merger Agreement, Brian B. Obie,
the Company's Chairman, President and Chief Executive Officer and approximately
27.5% stockholder, entered into the following agreements with Lamar:

         o    a voting agreement (the "Voting Agreement"), under which Mr. Obie
              agrees, among other things, to vote his shares of the Company's
              common stock at a meeting of stockholders in favor of the Merger
              and against any competing proposals; and

         o    a consulting and non-competition agreement (the "Consulting
              Agreement") to be effective as of the closing of the Merger and
              providing for, among other things, Mr. Obie's agreement to provide
              consultation and advisory services and not to compete in the
              business of Lamar for a period of five (5) years from the closing
              of the Merger.

         In addition, Lamar entered into a lease agreement (the "Lease
Agreement") with Obie Industries Incorporated ("Obie Industries") for the
Company's headquarters facilities in Eugene, Oregon. Brian Obie is the
President, a director, and the controlling shareholder of Obie Industries. Also,
Dolores Mord, a director of the Company and its Secretary, is the Vice
President, a director and a shareholder of Obie Industries.

         There are no material relationships between Lamar or Merger Subsidiary,
on the one hand, and the Company or any of its affiliates, any director or
officer of the Company, or any associate of any such director or officer, on the
other hand, other than in respect of the Merger Agreement, Voting Agreement,
Consulting Agreement and Lease Agreement.

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         The foregoing descriptions of the Merger Agreement, Voting Agreement,
Consulting Agreement and Lease Agreement do not purport to be complete and are
qualified in their entirety by reference to the Merger Agreement, Voting
Agreement, Consulting Agreement and Lease Agreement, which will be filed
separately with the Securities and Exchange Commission. On September 20, 2004,
the Company issued a press release with respect to the Merger Agreement and the
proposed Merger. A copy of the press release is filed as Exhibit 99.1 hereto and
is incorporated herein by reference in its entirety.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS.

        (c) 99.1 Press Release dated September 20, 2004.















































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                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed for and on its behalf by
the undersigned hereunto duly authorized.

                                                     OBIE MEDIA CORPORATION


Date: September 20, 2004                             By: /s/ BRIAN B. OBIE
                                                        -----------------------
                                                        Brian B. Obie
                                                        Chief Executive Officer
























































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                                  EXHIBIT INDEX



Exhibit No.                              Description
- ----------                               -----------

99.1                                     Press Release dated September 20, 2004


















































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