POWER OF ATTORNEY
                       FOR SECTION 16 REPORTING PURPOSES

      Know all by these presents, that the undersigned hereby constitutes and
appoints each of Lea DeVillers and Scott Heinert, or any of them signing singly,
and with full power of substitution, as the undersigned's true and lawful
attorney-in-fact to:

      (1)   prepare, execute for and on behalf of the undersigned Forms 3, 4,
            and 5 in accordance with Section 16(a) of the Securities Exchange
            Act of 1934 and the rules thereunder, and any other forms or
            reports the undersigned may be required to file in connection
            with the undersigned's ownership, acquisition, or disposition
            of securities of Connecture, Inc. (the "Company");

      (2)   do and perform any and all acts for and on behalf of the
            undersigned which may be necessary or desirable to complete and
            execute any such Form 3, 4, or 5, or other  form or report, and
            timely file such form or report with the United States Securities
            and Exchange Commission and any stock exchange or similar
            authority; and

      (3)   take any other action of any type whatsoever in connection with
            the foregoing, which, in the opinion of such attorney-in-fact,
            may be of benefit to, in the best interest of, or legally
            required by, the undersigned, it being understood that the
            documents executed by such attorney-in-fact on behalf of the
            undersigned pursuant to this Power of Attorney shall be in such
            form and shall contain such terms and conditions as such attorney-
            in-fact may approve in such attorney-in-fact's discretion.

      The undersigned hereby grants to each such attorney-in-fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary, or proper to be done in the exercise of any of the rights and powers
herein granted, as fully to all intents and purposes as the undersigned might or
could do if personally present, with full power of substitution or revocation,
hereby ratifying and confirming all that such attorney-in-fact, or such
attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be
done by virtue of this power of attorney and the rights and powers herein
granted.  The undersigned acknowledges that the foregoing attorney-in-fact, in
serving in such capacity at the request of the undersigned, is not assuming, nor
is the Company assuming, any of the undersigned's responsibilities to comply
with Section 16 of the Securities Exchange Act of 1934.

      This Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file Forms 3, 4, and 5 with respect to the
undersigned's holdings of and transactions in securities issued by the Company,
unless earlier revoked by the undersigned in a signed writing delivered to the
foregoing attorneys-in-fact.

      IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to
be executed as of this 7th day of December, 2017.

                                 BRIAN LINDSTROM


                                 /s/ Brian Lindstrom
                                 -------------------------------------