UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2009 ------------------------------------------------- [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to ----------------------- ------------------------ Commission File Number: 0-52408 --------------------------------------------------------- EMERGING MEDIA HOLDINGS, INC. - -------------------------------------------------------------------------------- (Exact Name of Registrant as Specified in Its Charter) NEVADA 13-1026995 - -------------------------------------------------------------------------------- (State of other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 1809 E. BROADWAY ST., SUITE 175, OVIEDA, FLORIDA 32765 - -------------------------------------------------------------------------------- (Address of principal executive offices) (Zip Code) (407) 620-1063 - -------------------------------------------------------------------------------- (Registrant's Telephone Number, Including Area Code) - -------------------------------------------------------------------------------- (Former name, former address and former fiscal year, if changed since last report) Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (ss.232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [ ] No [ ] Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a smaller reporting company. (Check One): Large accelerated filer [ ] Accelerated filer [ ] Non-accelerated filer [ ] Smaller reporting company [X] (Do not check if a smaller reporting company) Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X] As of May 1, 2009, there were 16,303,000 shares of Common Stock, $0.001 par value, outstanding. Emerging Media Holdings, Inc. Index Page PART I. FINANCIAL INFORMATION Item 1. Financial Statements 1 Consolidated Balance Sheets as of March 31, 2009 and December 31, 2008 (unaudited) 2 Consolidated Statements of Operations for the Three Months Ended March 31, 2009 and 2008 (Unaudited) 3 Consolidated Statements of Comprehensive Income for the Three Months ended March 31, 2009 and 2008 (unaudited) 4 Consolidated Statement of Stockholders' Equity (Deficiency) for the Period Ended March 31, 2009 (Unaudited) 5 Statement of Cash Flows for the Three Months Ended March 31, 2009 and 2008 6-7 Notes to Unaudited Financial Statements 8 Item 2. Management's Discussion and Analysis of Financial 19 Condition and Results of Operations Item 3. Quantitative and Qualitative Disclosures About Market Risk 24 Item 4. Controls and Procedures 25 PART II. OTHER INFORMATION 25 Item 6. Exhibits. 25 Signatures PART I--FINANCIAL INFORMATION Item 1. Financial Statements. Certain information and footnote disclosures required under accounting principles generally accepted in the United States of America have been condensed or omitted from the following consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission. It is suggested that the following consolidated financial statements be read in conjunction with the year-end consolidated financial statements and notes thereto included in the Company's Form 10-K for the year ending December 31, 2008. The results of operations for the three months ended March 31, 2009 and 2008 are not necessarily indicative of the results for the entire fiscal year or for any other period. -1- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (Unaudited) ASSETS March 31, December 31, 2009 2008 ---- ---- CURRENT ASSETS: Cash $ 1,302,400 $ 1,334,738 Marketable securities 250,000 250,000 Note receivable 3,840,000 3,840,000 Accounts receivable - net of allowance 307,729 262,889 Inventories 7,054 5,728 Employee receivables and other current assets 448,477 458,024 ------------ ------------ Total Current Assets 6,155,660 6,151,379 Property, plant and equipment, net 168,192 109,026 Intangible assets - net 300,653 314,857 Goodwill 3,639,645 3,639,645 ------------ ------------ TOTAL ASSETS $ 10,264,150 $ 10,214,907 ============ ============ LIABILITIES AND EQUITY CURRENT LIABILITIES: Accounts payable $ 108,493 $ 87,958 Accrued expenses 175,193 179,893 Current portion of capital lease obligation 2,967 2,967 Notes payable - related parties 39,971 47,123 ------------ ------------ Total Current Liabilities 326,624 317,941 ------------ ------------ LONG-TERM LIABILITIES: Capital lease obligation - less current portion 5,369 6,357 ------------ ------------ Total Liabilities 331,993 324,298 ------------ ------------ Commitments and Contingencies - - EQUITY: Emerging Media Holdings Inc. and Subsidiaries Stockholders' Equity: Preferred stock, no par value, 1,000,000 shares to be designated at March 31, 2009 - at stated value 4,000,000 4,000,000 Common stock, $.001 par value, 100,000,000 shares authorized; 16,303,000 and 16,303,000 shares issued at March 31, 2009 and December 31, 2008 16,303 16,303 Additional paid-in-capital 5,027,003 5,027,003 Retained earnings 785,208 693,547 Cumulative other comprehensive income 112,880 162,993 Less: Cost of common stock in treasury, 9,800 shares (9,237) (9,237) ------------ ------------ Total Emerging Media Holdings Inc. and Subsidiaries Stockholders' Equity: 9,932,157 9,890,609 Noncontrolling interest - - ------------ ------------ Total Equity 9,932,157 9,890,609 ------------ ------------ TOTAL LIABILITIES AND EQUITY $ 10,264,150 $ 10,214,907 ============ ============ See Notes to Unaudited Consolidated Financial Statements -2- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) For the Three Months Ended March 31, 2009 2008 ---- ---- Sales $ 588,806 $ 309,077 ------------ ----------- Costs and expenses: Cost of sales 288,496 204,809 Selling and marketing expenses 31,374 16,271 General and administrative expenses 204,110 69,756 Other operating expenses 28,719 18,025 ------------ ----------- 552,699 308,861 ------------ ----------- Income from operations 36,107 216 Other income (expense): Other income - 21,603 Interest expense (694) - Interest income 56,248 - ------------ ----------- 55,554 21,603 ------------ ----------- Earnings before provision for income taxes 91,661 21,819 Provision for income taxes - - ------------ ----------- Net earnings 91,661 21,819 Less: Net income attributable to the noncontrolling ineterest - - ------------ ----------- Net earnings attributable to Emerging Media Inc. and Subsidiaries $ 91,661 $ 21,819 ============ =========== Earnings per common share: Earnings per common share attributable to Emerging Media Inc. and Subsidiaries common shareholders - basic $ 0.01 $ - ============ =========== Earnings per common share attributable to Emerging Media Inc. and Subsidiaries common shareholders - diluted $ 0.01 $ - ============ =========== Weighted average common shares - basic 16,303,000 15,053,000 ============ =========== Weighted average common shares - diluted 17,303,000 15,053,000 ============ =========== Amounts attributable to Emerging Media Inc. and Subsidiaries common shareholders: Net earnings $ 91,661 $ 21,819 ============ =========== See Notes to Unaudited Consolidated Financial Statements -3- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME FOR THE THREE MONTHS ENDED MARCH 31, 2009 AND 2008 (Unaudited) Three Months Ended March 31, 2009 2008 ---- ---- Net income $ 91,661 $ 21,819 Other comprehensive income (loss) - net of tax: Currency translation adjustment (50,113) (18,539) -------- -------- Comprehensive income 41,548 3,280 Comprehensive income attributable to noncontrolling interest - - -------- -------- Comprehensive income attributable to Emerging Media Inc. and Subsidiaries $ 41,548 $ 3,280 ======== ======== See Notes to Unaudited Consolidated Financial Statements -4- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY MARCH 31, 2009 (Unaudited) Cumulative Other Non- Preferred Stock Common Stock Compre- control- Comprehensive Number of Number of Additional Paid Retained hensive Treasury ling Total Income Shares Amount Shares Amount In Capital Earnings Income Stock Interest ----- ------ ------ ------ ------ ------ ---------- -------- ------ ----- -------- Balance, January 1, 2008 $ 801,361 - $ - 15,053,000 $ 15,053 $ 28,253 $ 642,823 $115,232 $ - $ - Sale of common stock 5,000,000 1,250,000 1,250 4,998,750 Issuance of preferred stock 4,000,000 1,000,000 4,000,000 Purchase of 9,800 shares of treasury stock (9,237) (9,237) Contribution from noncontrolling interest 260 260 Net income year ended December 31, 2008 50,464 $ 50,464 50,724 -260 Currency translation 47,761 47,761 47,761 -------- Comprehensive income $ 98,225 ======== ---------- --------- ---------- ---------- -------- ---------- --------- -------- ------- ----- Balance, December 31, 2008 9,890,609 1,000,000 4,000,000 16,303,000 16,303 5,027,003 693,547 162,993 (9,237) - Net income 91,661 $ 91,661 91,661 Currency translation (50,113) (50,113) (50,113) -------- Comprehensive income $ 41,548 ======== ---------- --------- ---------- ---------- -------- ---------- --------- -------- ------- ------ Balance, March 31, 2009 $9,932,157 1,000,000 $4,000,000 16,303,000 $ 16,303 $5,027,003 $ 785,208 $112,880 $(9,237) $ - ========== ========= ========== ========== ======== ========== ========= ======== ======= ====== See Notes to Unaudited Consolidated Financial Statements -5- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) For the Three Months Ended March 31, 2009 2008 ---- ---- Cash flows from operating activities: Net earnings $ 91,661 $ 21,819 Adjustments to reconcile net earnings to net cash provided by operating activities: Depreciation and amortization 26,690 22,637 Changes in operating assets and liabilities: Decrease in trade receivables (71,046) 38,087 (Increase) decrease in inventories (1,326) (4,966) (Increase) decrease in employee receivables and other current assets 4,573 (43,330) Increase (decrease) in accounts payable, accrued liabilities and income taxes payable 15,970 55,070 ----------- --------- Net Cash Provided by Operating Activities 66,522 89,317 ----------- --------- Cash flows from investing activities: Purchase of property, plant and equipment (78,509) (11,244) Repayment of loans by employees 4,726 - ----------- --------- Net Cash Used In Investing Activities (73,783) (11,244) ----------- --------- Cash flows from financing activities: Proceeds from loans - related parties - 1,619 Repayment of debt - related parties - (43,280) Repayment of debt (1,383) - ----------- --------- Net Cash Provided by (Used In) Financing Activities (1,383) (41,661) ----------- --------- Effect of exchange rate changes on cash (23,694) (12,829) ----------- --------- Net Increase (decrease) in cash (32,338) 23,583 Cash - Beginning of period 1,334,738 179,813 ----------- --------- Cash - End of period $ 1,302,400 $ 203,396 =========== ========= See Notes to Unaudited Consolidated Financial Statements -6- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (continued) (Unaudited) For the Three Months Ended March 31, 2009 2008 ---- ---- Supplemental disclosure cash flow information: Cash paid for interest $ 694 $ - ===== === Cash paid for income taxes $ - $ - ===== === See Notes to Unaudited Consolidated Financial Statements -7- EMERGING MEDIA HOLDINGS INC. AND SUBSIDIARIES NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS MARCH 31, 2009 1. DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES The consolidated balance sheet as of March 31, 2009 and the consolidated statements of operations, stockholders' equity and cash flows for the periods presented herein have been prepared by Emerging Media Holdings, Inc. (the "Company" or "EMH") and are unaudited. In the opinion of management, all adjustments (consisting solely of normal recurring adjustments) necessary to present fairly the financial position, results of operations, changes in stockholders' equity and cash flows for all periods presented has been made. The information for the consolidated balance sheet as of December 31, 2008 was derived from audited financial statements. Organization EMH was incorporated in the State of Nevada on September 3, 2003. The Company directs its operations through its subsidiaries, Media Alianta S.R.L. ("Media Alianta"), formerly Cabavarum S.R.L., Analytic Media Group, S.A. ("AMG"), Media Top Prim S.R.L (LLC) ("Media Top Prim") and Alkasar Media Services S.R.L. All the subsidiaries' operations and assets are located in the Republic of Moldova. Through its subsidiaries, the Company's primary activities are in radio and television broadcasting. The Company was granted a broadcasting license in 2005 which extends through 2011. The Company earns its revenue primarily through advertisement sales. Basis of Presentation In July 2006, EMH entered into a share exchange agreement with Cabavarum S.R.L. ("Cabavarum"), a Moldavia company, with primary activities in radio and television broadcasting and earns its revenue primarily through advertisement sales. In connection with the share exchange, the Company acquired the assets and assumed the liabilities of Cabavarum. For accounting purposes, the share exchange has been treated as a recapitalization of Cabavarum. As provided for in the share exchange agreement, the stockholders of Cabavarum received 5,251,000 shares of newly issued EMH common stock in exchange for the outstanding shares of Cabavarum they held, which was accounted for as a recapitalization. The financial statements prior to July 2006, are those of Cabavarum and reflect the asset and liabilities of Cabavarum and AMG at historical carrying amounts. In addition, certain shareholders of EMH transferred 6,726,400 shares to associates of Cabavarum. The associates provided consulting services to the shareholders of Cabavarum in connection with the merger with EMH, marketing activities, relations within the Russian media market, computer programming and acquisitions. Immediately following the share exchange, EMH had a total of 15,053,000 common shares issued and outstanding, of which the shareholders and associates of Cabavarum controlled 80% of the outstanding common stock. In addition, the resignation of the former officer and directors of EMH took effect upon the close of the share acquisition exchange. The Cabavarum Board of Directors became the Board of Directors of EMH. In April 2007, Cabavarum changed its name to Media Alianta. -8- Significant Accounting Policies Principles of Consolidation - --------------------------- The consolidated financial statements of the Company include the Company and its wholly-owned and majority-owned subsidiaries. All material intercompany balances and transactions have been eliminated. For those consolidated subsidiaries in which the Company's ownership is less than 100 percent (100%), the outside stockholders' interests are shown as minority interests. The minority ownership of the Company's earnings or loss is classified as "Minority share of Alkasar Media Services S.R.L. net loss" in the consolidated statement of operations. Economic and Political Risks - ---------------------------- The Company faces a number of risks and challenges since its operations are in the Republic of Moldova and its primary market is in Moldova. The financial statements have been prepared assuming the Company will continue as a going concern. 100% of the consolidated revenue is earned in Moldova. Management cannot presently predict what future impact the political risk will have on the Company, if any, or how the political climate in Moldova will affect the Company's operations. Accordingly, events resulting from any change in the political climate could have a material effect on the Company. Cash Equivalents - ---------------- Cash equivalents include short-term investments in money market funds with an original maturity of three months or less when purchased. At March 31, 2009 and December 31, 2008, cash equivalents approximated $751,000 and $815,000, respectively. Marketable Securities - --------------------- The Company classifies its fixed income securities as "held-to-maturity", and accordingly, are carried at cost, which approximates market value. In accordance with Financial Accounting Standards Board ("FASB") Staff Position Nos. FAS 115-1 and FAS 124-1 "The Meaning of Other-Than-Temporary Impairment and Its Application to Certain Investments" ("FSP 115-1"), the Company periodically reviews its marketable securities and determines whether the investments are other-than-temporarily impaired. If the investments are deemed to be other-than-temporarily impaired, the investments are written down to their then current fair market value. See Note 5 for further discussion regarding these impairment charges. Realized gains or losses from the sale of marketable securities are based on the specific identification method. Inventories - ----------- Inventories are stated at the lower of cost or market on average cost basis, and includes petrol and cosmetic products. Employee Receivables - -------------------- The Company advances loans to certain employees. The loans are interest free. Receivables from employees at March 31, 2009 and December 31, 2008 amounted to $84,053 and $93,559, respectively, and are included in employee receivables and other current assets on the Company's consolidated balance sheet. Depreciation - ------------ Property, plant and equipment are carried at cost less accumulated depreciation. The cost of repairs and maintenance is expensed as incurred; major replacements and improvements are capitalized. When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition. Depreciation is provided using the straight-line method over the estimated useful lives of the assets. The lives applied are as follows: Office equipment 3-5 Years Vehicles 7 Years Manufacturing equipment 5-10 Years Foreign Currency Translation - ---------------------------- The functional currency for foreign operations is the Moldova lei ("MDL$"). Assets and liabilities of foreign operations are translated at exchange rates as of the balance sheet date and income, expense and cash flow items are translated at the average exchange rate for the applicable period. Translation adjustments are recorded in Cumulative Other Comprehensive Income (Loss). -9- Conversion of assets and liabilities from MDL$ into US$ has been made at the rate of exchange on March 31, 2009 and December 31, 2008: at US$1.00: MDL 10.96: and US$1.00: MDL 10.40. Use of Estimates - ---------------- The preparation of the financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Revenue Recognition - ------------------- The Company recognizes revenue in accordance with the guidance contained in SEC Staff Accounting Bulletin No. 104, "Revenue Recognition in Financial Statements". Revenue from advertisement sales is recognized on a contract basis and is earned over the life of the contract as the services for advertising are performed. The Company provides allowances for expected doubtful accounts based upon historical bad debt experience and periodic evaluations of specific customer accounts. Goodwill - -------- The Company tested goodwill for impairment during the fourth quarter of 2008 following its recent acquisition, using a fair value approach at the reporting unit level. The Company will test for impairment annually during the fourth quarter. A reporting unit is an operating segment or one level below an operating segment for which discreet financial information is available and reviewed by management. Assets and liabilities of the Company have been assigned to the reporting units to the extent that they are employed in or are considered a liability related to the operations of the reporting unit and were considered in determining the fair value of the reporting unit. Evaluation of Long-lived Assets - ------------------------------- The Company reviews property and equipment for impairment whenever events or changes in circumstances indicate the carrying value may not be recoverable in accordance with guidance in SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets". If the carrying value of the long-lived assets exceeds the present value of the related estimated future cash flows, the asset would be adjusted to its fair value and an impairment loss would be charged to operations in the period identified. Income Taxes - ------------ Taxes are calculated in accordance with taxation principles currently effective in the Republic of Moldova and the United States of America. The Company accounts for income taxes using the asset and liability approach under which deferred income taxes are recognized by applying enacted tax rates applicable to future years to the differences between the financial statement carrying amounts and the tax basis of reported assets and liabilities. For that portion of foreign earnings that have not been repatriated, an income tax provision has not been recorded for U.S. federal income taxes on undistributed earnings of foreign subsidiaries as such earnings are intended to be permanently reinvested in these operations. Such earnings would become taxable upon the sale or liquidation of these foreign subsidiaries or upon repatriation of earnings. Effective January 1, 2007, uncertain tax positions are accounted for in accordance with FASB Interpretation No. 48, "Accounting for Uncertainty in Income Taxes". See Note 12 for further discussion. -10- Concentration of Credit Risk - ---------------------------- Financial instruments which potentially subject the Company to concentrations of credit risk consist principally of cash and accounts receivable. The Company's cash and cash equivalents are concentrated primarily in four banks in Moldova. At times, such deposits could be in excess of insured limits. Management believes that the financial institutions that hold the Company's financial instruments are financially sound and, accordingly, minimal credit risk is believed to exist with respect to these financial instruments. Accounts receivable are reviewed daily and credit is given after the review of the Company's credit policies. Exposure to losses on receivables is principally dependent on each customer's financial condition. Retransmission Rights - --------------------- The Company enters into agreements for the right to retransmit programs from other television networks. The terms of the agreements are on an annual basis and the costs are expensed as a part of cost of sales over the life of the agreements. Earnings Per Share - ------------------ Basic earnings per common share are computed by dividing net earnings by the weighted average number of common shares outstanding during the period. Diluted earnings per common share are computed by dividing net earnings by the weighted average number of common shares and potential common shares outstanding during the period. Potential common shares used in computing diluted earnings per share relate to preferred stock which if exercised would have a dilutive effect on earnings per share. For the three months ended March 31, 2009 and 2008, there were 1,000,000 and -0-, respectively, potential common shares outstanding. The weighted average shares outstanding used in the computation of basic and diluted earnings per share are as follows: March 31, 2009 2008 ---- ---- Basic 16,303,000 15,053,000 Potential shares 1,000,000 - ---------- ---------- Fully diluted 17,303,000 15,053,000 ========== ========== Fair Value of Financial Instruments - ----------------------------------- For financial instruments, including cash and cash equivalents, marketable securities, accounts receivable, notes receivable, accounts payable and accrued expenses, the carrying amount approximates fair value because of the short maturities of such instruments. New Financial Accounting Standards - ---------------------------------- In September 2006, the FASB issued SFAS No. 157, "Fair Value Measurements", which enhances existing guidance for measuring assets and liabilities using fair value. This Standard provides a single definition of fair value, together with a framework for measuring it, and requires additional disclosure about the use of fair value to measure assets and liabilities. In February 2008, the FASB issued FASB Staff Position SFAS 157-1, "Application of SFAS No. 157 to SFAS No. 13 and Its Related Interpretative Accounting Pronouncements that Address Leasing Transactions" ("FSP SFAS 157-1") and FASB Staff Position SFAS 157-2, "Effective Date of SFAS No. 157" ("FSP SFAS 157-2"). FSP SFAS 157-1 excludes SFAS No. 13 and its related interpretive accounting pronouncements that address leasing transactions from the requirements of SFAS No. 157, with the exception of fair value measurements of assets and liabilities recorded as a result of a lease transaction but measured pursuant to other pronouncements within the scope of SFAS No. 157. FSP SFAS 157-2 delays the effective date of SFAS No. 157 for all nonfinancial assets and nonfinancial liabilities, except those that are -11- recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). FSP SFAS 157-1 and FSP SFAS 157-2 became effective for the Company upon adoption of SFAS No. 157 on January 1, 2008. See Note 5 for disclosures related to the Company's financial assets accounted for at fair value on a recurring or nonrecurring basis. The Company completed its implementation of SFAS No. 157 effective January 1, 2009 and it did not have a material impact on its financial statements. In December 2007, the FASB issued SFAS 141(R), which replaces SFAS 141 "Business Combinations". This statement is intended to improve the relevance, completeness and representational faithfulness of the information provided in financial reports about the assets acquired and the liabilities assumed in a business combination. This Statement requires an acquiror to recognize the assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date, with limited exceptions specified in the Statement. Under SFAS 141(R), acquisition-related costs, including restructuring costs, must be recognized separately from the acquisition and will generally be expensed as incurred. That replaces SFAS 141's cost-allocation process, which required the cost of an acquisition to be allocated to the individual assets acquired and liabilities assumed based on their estimated fair values. SFAS 141(R) shall be applied prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual report period beginning on or after December 15, 2008. The Company completed its implementation of SFAS No. 141(R) effective January 1, 2009 and it did not have a material impact on its financial statements. In December 2007, the FASB issued SFAS No. 160 "Noncontrolling Interests in Consolidated Financial Statements - An amendment of ARB No. 51" ("SFAS 160"). SFAS 160 establishes new accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. Specifically, this statement requires the recognition of noncontrolling interests (minority interest) as equity in the consolidated financial statements and separate from parent's equity. The amount of net income attributable to the noncontrolling interest will be included in consolidated net income on the face of the income statement. SFAS 160 clarifies that changes in a parent's ownership in a subsidiary that does not result in deconsolidation are equity transactions if the parent retains its controlling financial interest. In addition, this statement requires that a parent recognize a gain or loss in net income when a subsidiary is deconsolidated. Such gain or loss will be measured using the fair value of the noncontrolling equity investment of the deconsolidation date. SFAS 160 also includes expanded disclosure requirements regarding the interest of the parent and its noncontrolling interest. SFAS 160 is effective for fiscal years, and interim periods other than fiscal years, beginning on or after December 15, 2008. The Company completed its implementation of SFAS No. 160 effective January 1, 2009 and it did not have a material impact on the Company's Consolidated Balance Sheet. See Note 11 of Notes to Unaudited Consolidated Financial Statements. In May 2008, the FASB issued SFAS No. 162, "The Hierarchy of Generally Accepted Accounting Principles" ("SFAS No. 162"). SFAS No. 162 identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles (GAAP) in the United States. The Company completed its implementation of SFAS No. 162 effective January 1, 2009 and it did not have a material impact on its financial statements. 2. ACQUISITION On May 2, 2008, the Company acquired the common stock of Media Top Prim S.R.L. (LLC) ("Media Top Prim"), located in Moldova, for 1 million shares of the Company's preferred stock of a class and series to be authorized, valued at $4.0 million. The preferred shares are convertible into common shares on a 1:1 basis after a holding period of one year on the condition the Company's stock price will not be less than $4 per share. Media Top Prim's primary activities are in radio and television broadcasting. Media Top Prim earns its revenues primarily through advertisement sales. Media Top Prim was granted a broadcasting license on April 24, 2007 which extends to April 24, 2013. The purchase price was allocated to both tangible and intangible assets and liabilities based on estimated fair values after considering an independent formal appraisal. The acquisition has been accounted for using the purchase method of accounting, and accordingly, the results of operations of Media Top Prim are included in the Company's consolidated financial statements from May 2, 2008. -12- The following unaudited proforma summary results of operations assume Media Top Prim had been acquired as of January 1, 2008: Three Months Ended March 31, 2008 -------------- Net sales $ 374,448 Net earnings 16,572 Earnings per share - diluted $0.00 The information above is not necessarily indicative of the results of operations that would have occurred if the acquisition had been consummated as of January 1, 2008. Such information should not be construed as a representation of the future results of operations of the Company. 3. JOINT VENTURE In August 2008, the Company announced the creation of a new advertising company, Alkasar Media Services S.R.L. The Company and Alkasar Region LLC have agreed to become partners to promote new advertising technologies in Republic of Moldova in the media buying business, each owning a 50% interest in the joint venture. The joint venture has been funded through the initial share capital from each of the investors. If additional capital is needed, the joint venture will raise the additional capital from contributions in share capital or loans from the shareholders. If one shareholder does not want to fund the joint venture, it is not obligated to invest the money. The joint venture shall make annual distributions to the joint venture partners. The distribution is up to the discretion of the general manager of the joint venture within 30 days following the end of the fiscal year. The general manager is not allowed to make distributions if it is for the full payment of the share capital or if the result of the distribution the assets would be less than the amount of the share capital. For the three months ended March 31, 2009, no distributions were made. Alkasar Region LLC is affiliated with Gazprom - Media JSC advertising agency, selling advertising in more then 80 of the largest Russian cities, such as Moscow, St. Petersburg and others. 4. GOODWILL AND INTANGIBLES Goodwill represents the excess of the purchase price and related acquisition costs over the value assigned to the net intangible and other intangible assets with finite lives acquired in a business acquisition. Effective January 1, 2009, acquisition related costs will be recognized separately from the acquisition in accordance with SFAS 141(R). Other intangibles include the value assigned to the license purchased as part of the acquisition. Amounts assigned to these intangibles was determined by management. Management considered a number of factors in determining the allocations, including valuations and independent appraisals. Other intangibles are being amortized over 7 years, the life of the license. Amortization expense was $12,429 and $-0-, for the three months ended March 31, 2009 and 2008, respectively. -13- The changes in the carrying value of goodwill for the three months ended March 31, 2009 are as follows: Total ----- Balance, December 31, 2008 $ 3,639,645 Adjustments - ----------- Balance, March 31, 2009 $ 3,639,645 =========== For the annual goodwill impairment assessment performed in 2008, the Company's fair value analysis was supported by a weighting of two generally accepted valuation approaches, including the income approach and the market approach, as further described below. These approaches include numerous assumptions with respect to future circumstances, such as industry and/or local market conditions that might directly impact operations in the future, and are therefore uncertain. These approaches are utilized to develop a range of fair values and a weighted average of these approaches is utilized to determine the best fair value estimate within that range. The income approach is based on a projection of discounted cash flows prepared by Company management. The following range of assumptions was utilized in calculating the Company's future cash flow projection: o Revenue growth rates from 0% to 25% o Weighted average cost of capital of 11.0% to 13.3% The market approach applies multiples of guideline companies to certain of the Company's value measures (earnings before interest and taxes and debt-free cash flow, for example). A control premium ranging from 27.5% - 31.7% was factored into the calculation. Once the fair value was determined under each valuation method, the Company established the weight of each valuation method. As management's projections provided for the discounted cash flow analysis are believed to be more indicative of the Company's future performance, the income approach was weighted at 75%. The guideline company approach relies on the market and given the present state of the economy with significant market fluctuations, the Company believes the discounted cash flow projections are a more reliable base. As a result, the market approach was weighted at 25%. The annual impairment test related to the Company's goodwill was performed during the fourth quarter of 2008. The components of intangible assets other than goodwill are as follows: March 31, 2009 December 31, 2008 -------------- ----------------- Gross Carrying Accumulated Gross Carrying Accumulated Amount Amortization Amount Amortization ------ ------------ ------ ------------ License agreements $348,000 $45,572 $348,000 $33,143 ======== ======= ======== ======= During the year ended December 31, 2008, the Company acquired intangible assets related to a licensing agreement in the amount of $348,000. At the time of acquisition, this intangible assets had a weighted average estimated life of 7 years. -14- Estimated amortization expense for intangible assets for the next five years is as follows: Year Ending Amortization December 31, Expense ------------ ------- 2009 $ 37,285 2010 49,714 2011 49,714 2012 49,714 2013 49,714 5. MARKETABLE SECURITIES At March 31, 2009 and December 31, 2008, marketable securities have a cost and estimated fair value of $250,000 and $250,000, respectively. The market value of the marketable securities did not change as the securities were fixed yield bonds with a fixed price and fixed interest rate. The investments are held-to-maturity and are recorded at cost, which approximates market value. The bonds mature in October 2009. 6. NOTE RECEIVABLE On November 7, 2008, the Company entered into a loan agreement with IPA International Project Establishment, a Lichtenstein corporation ("IPA"). The Company advanced IPA $3,840,000. The term of the loan is for six months with interest at a rate of 5% per anum payable at maturity. The loan has been extended to October 2009. For the three months ended March 31, 2009, the Company recorded interest income of $48,000. 7. INVENTORIES Inventories are summarized as follows: March 31, December 31, 2009 2008 Cosmetics $ 2,895 $ 1,354 Petrol 4,159 4,374 ------- ------- $ 7,054 $ 5,728 ======= ======= 8. PROPERTY, PLANT AND EQUIPMENT Property, plant and equipment, which includes amounts recorded under capital leases, consisted of the following: March 31, December 31, 2009 2008 Machinery and equipment $ 816,278 $ 776,979 Less accumulated depreciation 648,086 (667,953) --------- --------- $ 168,192 $ 109,026 ========= ========= Depreciation expense for the three months ended March 31, 2009 and 2008 totalled $14,261 and $22,637, respectively. -15- 9. NOTES PAYABLE - RELATED PARTIES a) In November 2007, the Company received an advance of $5,000 from a company in which a related party has an equity interest. The advance was repaid in January 2009. Interest is 10% per annum and for the three months ended March 31, 2009 and 2008, interest amounted to $-0- and $125, respectively. The balance due was $-0- and $5,000 as of March 31, 2009 and December 31, 2008, respectively. b) During 2008, a related party advanced $42,123 to the Company's Media Top Prim subsidiary. The note is interest free and due upon demand. As of March 31, 2009 and December 31, 2008, the amount due the related party was $39,971 and $42,133, respectively. 10. CAPITAL LEASES Capital lease obligations consisted of the following: March 31, 2009 December 31, 2008 -------------- ----------------- Equipment $ 8,336 $ 9,324 Current portion 2,967 2,967 ------- ------- Capital lease obligations, less current portion $ 5,369 $ 6,357 ======= ======= Interest expense for the three months ended March 31, 2009 and 2008 was $694 and $-0-, respectively. The following is a schedule of minimum future lease payments required as of March 31, 2009, under capital leases which have an initial or remaining non-cancellable lease term in excess of one year: Capital Leases: Principal Interest Total - -------------------------------------------------------------------------------- Fiscal year ending: 2009 $ 2,215 $ 596 $ 2,811 2010 3,321 650 3,971 2011 2,800 166 2,966 - -------------------------------------------------------------------------------- Total minimum lease payments $ 8,336 $ 1,412 $ 9,748 ======= ======= ======= 11. NONCONTROLLING INTEREST Effective January 1, 2009, the Company completed its implementation of SFAS No. 160, "Noncontrolling Interests in Consolidated Financial Statements - An amendment of ARB No. 51". The following table sets forth the noncontrolling interest balance and the changes to this balance attributable to the third-party interests in Alkasar Media Services S.R.L. March 31, December 31, 2009 2008 ---- ---- Balance at beginning of period $ - $ - Capital contributions - 260 Noncontrolling interest share of loss - (260) --- ----- Balance at end of period $ - $ - === ===== -16- The loss for 2008 exceeds the capital of the third party. Losses are only allocable to the extent of capital. Any excess losses are absorbed by the Company. In future periods, net income will be allocated to previous unallocated losses before being allocated to third party interests. 12. INCOME TAXES The Company adopted the provisions of FIN 48 on January 1, 2007. As a result of the implementation of FIN 48, the Company recognized no adjustment in the net liability for unrecognized income tax benefits. The Company believes there are no potential uncertain tax positions and all tax returns are correct as filed. Should the Company recognize a liability for uncertain tax positions, the Company will separately recognize the liability for uncertain tax positions on its balance sheet. Included in any liability for uncertain tax positions, the Company will also setup a liability for interest and penalties. The Company's policy is to recognize interest and penalties related to uncertain tax positions as a component of the current provision for income taxes. The nominal statutory corporate rate in the Republic of Moldova is 0% for 2009 and 2008. Taxes are calculated in accordance with Moldovan regulations and are paid annually. Taxes are calculated on a separate entity basis since consolidation for tax purposes is not permitted in Moldova. There is no U.S. tax provision due to losses during both 2009 and 2008. Deferred income taxes are provided for the temporary differences between the financial reporting and tax basis of the Company's assets and liabilities. The principal item giving rise to deferred taxes is the net operating loss carryforward in the U.S. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. The Company has set up a valuation allowance for losses for certain carryforwards that it believes may not be realized. 13. STOCKHOLDERS' EQUITY Common Stock - ------------ ..On May 2, 2008, the Company entered into a subscription agreement with a private investor for an equity investment of $5,000,000 in the Company through the purchase by the investor of 1,250,000 shares of the Company's common stock. The net proceeds of the private placement was primarily used to fund the Company's operations. Preferred Stock - --------------- The Company has authorized 1,000,000 shares of preferred stock to be designated for issuance in connection with the acquisition of Media Top Prim. The preferred shares are convertible into common shares on a 1:1 basis on the condition the Company's stock price will not be less than $4 per share. The Company and the preferred shareholders are currently in negotiations as the common share price is less than $4. Treasury Stock - -------------- On September 22, 2008, the Board of Directors authorized the Company to purchase shares of the Company's common stock in the open market. As of March 31, 2009, the Company repurchased 9,800 shares in the amount of $9,237. No shares have been repurchased subsequent to March 31, 2009. -17- 14. SEGMENT INFORMATION The Company operates in one industry with two geographic segments. The primary criteria by which financial performance is evaluated and resources are allocated are revenues and operating income. The following is a summary of key financial data: Three Months Ended March 31, 2009 2008 ---- ---- Net sales: United States $ 588,806 $ 309,077 Moldova 588,806 309,077 ----------- ----------- $ 1,177,612 $ 618,154 ----------- ----------- Income (loss) from operations: United States $ (47,014) $ (11,852) Moldova 83,031 12,068 ----------- ----------- $ 36,017 $ 216 ----------- ----------- March 31, December 31, 2009 2008 ---- ---- Total Assets: United States $ 8,881,864 $ 8,868,283 Moldova 1,382,286 1,346,624 ----------- ----------- Total Assets $10,264,150 $10,214,907 =========== =========== 15. COMMITMENTS AND CONTINGENCIES a) The Company entered into a retransmission rights agreement with Russian Broadcasting Channels JSC "NTV" and JSC "NTV-Mir" owned by Gazprom Media, a wholly-owned subsidiary of the GazProm Corporation (a related party to Alkasar Region LLC, a 50% investor in Alkasar Media Services S.R.L.), to retransmit programs from these television networks. The contract is on a long term basis through 2010 and the Company will pay $229,333 per year. For the three months ended March 31, 2009 and 2008, the Company expensed $57,333 and $57,333, respectively. b) The Company entered into a retransmission rights agreement with Russian Broadcasting Channel JSC "TNT-Teleset" owned by Gazprom Media, a wholly-owned subsidiary of GazProm Corporation (a related party to Alkasar Region LLC, a 50% investor in Alkasar Media Services S.R.L.) to retransmit programs from this television network. The contract is on a long term basis through 2012 and the Company will pay $142,400 per year. For the three months ended March 31, 2009 and 2008, the Company expensed $43,000 and $-0-, respectively. c) On June 17, 2008, the Company entered into an agreement to acquire Way Media, LTD ("Way Media"), a Romanian company. Way Media is one of the top five Romanian outdoor advertising companies with a developed network in more than 22 cities. Way Media offers the planning and production of high quality outdoor advertising strategies, as well as installation and maintenance throughout the country of Romania. The Company paid a deposit against the purchase price of approximately $254,000 which is included in other current assets on the Company's balance sheet at March 31, 2009. The acquisition was terminated during 2008 due to the recent global financial crisis that has affected the outdoor advertising market in Romania. The Company expects to receive a refund of the deposit in 2009. -18- ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and notes thereto and the other financial information included elsewhere in this report. Certain statements contained in this report, including, without limitation, statements containing the words "believes," "anticipates," "expects" and words of similar import, constitute "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors, including our ability to create, sustain, manage or forecast our growth; our ability to attract and retain key personnel; changes in our business strategy or development plans; competition; business disruptions; adverse publicity; and international, national and local general economic and market conditions. General Organization Emerging Media Holdings, Inc was incorporated in the State of Nevada on September 3, 2003. The Company directs its operations through its subsidiaries, Media Alianta (formerly Cabavarum S.R.L) and Analytic Media Group, S.A. ("AMG"). Both subsidiaries' operations and assets are located in the Republic of Moldova. Through its subsidiaries, the Company's primary activities are in radio and television broadcasting. The Company earns its revenue primarily through advertisement sales. Basis of Presentation Throughout this Form 10-Q, the terms "we," "us," "our," "EMH" and "Company" refer to Emerging Media Holdings, Inc., a Nevada corporation, and, unless the context indicates otherwise, includes our subsidiaries. We were formerly known as China Bio Health Group, Inc and were incorporated under the laws of the State of Nevada on September 3, 2003. On June 30, 2006, we effectuated a share exchange whereby we acquired all of the outstanding equity interests in our wholly-owned subsidiary, Media Alianta (before Cabavarum) , the 100% owner of Analiticmedia-Grup, both Moldovan companies ("AMG"). AMG was formed in October, 1998 as a Republic of Moldova limited liability company, which is comparable to a limited liability company in the United States. AMG's main business is the production and broadcasting of television programs and news reports primarily for the Moldovan viewing audience. As provided for in the share exchange agreement, the stockholders of Cabavarum received 5,251,000 shares of newly issued EMH common stock in exchange for the outstanding shares of Cabavarum they held, which was accounted for as a recapitalization. The financial statements prior to July 2006, are those of Cabavarum and reflect the assets and liabilities of Cabavarum and AMG at historical carrying amounts. In addition, certain shareholders of EMH transferred 6,726,400 shares to associates of Cabavarum. The associates provided consulting services to the shareholders of Cabavarum in connection with the merger with EMH, marketing activities, relations within the Russian media market, computer programming and acquisitions. Immediately following the share exchange, EMH had a total of 15,053,000 common shares issued and outstanding, of which the shareholders and associates of Cabavarum controlled 80% of the outstanding common stock. The financial statements of EMH have been revised to retroactively reflect the share exchange. On May 2, 2008, the Company acquired the common stock of "TNT-Bravo" channel (Media Top Prim S.R.L.), the exclusive operator in Moldova of Russian channel TNT programs owned by Gazprom Media, a wholly-owned subsidiary of the GazProm Corporation. The acquisition agreement provided for the acquisition to be made in the Company's preferred stock, of a class and series to be authorized, valued at $4.0 million. The preferred shares issuable would convertible into common shares on a 1:1 basis after a holding period of one year on the condition the Company's stock price was not be less than $4 per share. The acquisition has been accounted for using the purchase method of accounting, and accordingly, the results of operations of Media Top Prim S.R.L. will be included in the Company's consolidated financial statements from May 2, 2008. -19- We own 100% of the equity interests in AMG and Media Top Prim S.R.L. All of our operations are conducted through our subsidiaries, and the following discussion of our business includes the businesses of AMG and Media Top Prim S.R.L. On August 20, 2008, the Company became a 50% partner of Alkasar Region LLC and created a new advertising agency- an exclusive seller for both TV channels TV7 NTV and TNT. Critical Accounting Policies and Estimates Our significant accounting policies are more fully described in Note 1 of Notes to the Consolidated Financial Statements. However, certain accounting policies and estimates are particularly important to the understanding of the our financial position and results of operations and require the application of significant judgment by our management or can be materially affected by changes from period to period in economic factors or conditions that are outside the control of management. As a result they are subject to an inherent degree of uncertainty. In applying these policies, our management uses their judgment to determine the appropriate assumptions to be used in the determination of certain estimates. Those estimates are based on our historical operations, our future business plans and projected financial results, the terms of existing contracts, our observance of trends in the industry, information provided by our customers and information available from other outside sources, as appropriate. The Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation of its consolidated financial statements. Allowance for Doubtful Accounts The Company maintains allowances for doubtful accounts for estimated losses from the inability of its customers to make required payments. The Company determines its reserves by both specific identification of customer accounts where appropriate and the application of historical loss experience to non-specific accounts. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances could possibly be required. Revenue Recognition The Company recognizes revenue in accordance with the guidance in SEC Staff Accounting Bulletin No. 104, "Revenue Recognition in Financial Statements". Revenue from advertisement sales is recognized on a contract basis and is earned over the life of the contract as the services for advertising are performed. Income Taxes Income taxes are accounted for under Statement of Financial Accounting Standards ("SFAS") No. 109, "Accounting for Income Taxes". In accordance with SFAS No. 109, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases, as measured by enacted tax rates that are expected to be in effect in the periods when the deferred tax assets and liabilities are expected to be settled or realized. Significant judgment is required in determining the worldwide provisions for income taxes. In the ordinary course of a global business, the ultimate tax outcome is uncertain for many transactions. It is the Company's policy to establish provisions for taxes that may become payable in future years as a result of an examination by tax authorities. The Company establishes the provisions based upon management's assessment of exposure associated with permanent tax differences and tax credits applied to temporary difference adjustments. The tax provisions are analyzed periodically (at least quarterly) and adjustments are made as events occur that warrant adjustments to those provisions. Foreign currency accounting The financial position and results of operations of our foreign subsidiaries in the Republic of Moldova are measured using the foreign subsidiaries' local currency, the Moldovan lei, as the functional currency since that is the currency of the primary environment in which those companies generate their revenues and expenses. Revenues and expenses of such subsidiaries are translated -20- into U.S. dollars at average exchange rates prevailing during the period. Assets and liabilities are translated at the rates of exchange on the balance sheet date. The resulting translation gain and loss adjustments are recorded directly as a separate component of shareholders' equity. The amount of future translation gains or losses will be affected by any changes in the exchange rate between the lei and the U.S. dollar. Although our Moldovan subsidiaries incur most of their expenses in the lei, many of their sales are to customers outside of Moldova and are therefore denominated in currencies other than the lei (principally the U.S. dollar). Additionally, our Moldova subsidiaries have certain bank loans that are denominated in U.S. dollars, and make certain purchases that are denominated in U.S. dollars. As required by SFAS No. 52, "Foreign Currency Translation", at the time of such a U.S dollar denominated transaction the subsidiary records the revenue and related receivable, or the bank debt or other liability, in lei on the basis of the exchange rate in effect on the date of the transaction. However, if the exchange rate between the lei and the currency in which the transaction is denominated changes between the date of the original transaction and the date the resulting receivable is collected or liability is paid, the amount received or paid, when converted to lei, will be different than the receivable or liability originally recorded, resulting in a foreign currency transaction gain or loss which is recorded in the results of operations. Additionally, at the end of each reporting period the lei amounts for the receivables, bank debts and accounts payable of our Moldova subsidiaries that are denominated in U.S. dollars are adjusted to reflect the amount in lei expected to be received or paid when the receivable is collected or the liability settled on the basis of the exchange rate at the end of the period. These adjustments also produce foreign currency transaction gains or losses which are recorded in the results of operations. As a result, in periods in which the value of the lei increases against the value of the U.S. dollar, we will recognize a net foreign currency transaction gain if our Moldova subsidiaries have U.S. dollar denominated liabilities that exceed their U.S. dollar denominated receivables, or we will incur a net foreign currency transaction loss if our Moldova subsidiaries have U.S. dollar denominated receivables that exceed their U.S. dollar denominated liabilities. Conversely, in periods in which the value of the lei declines against the value of the U.S. dollar, we will incur a net foreign currency transaction loss if our Moldova subsidiaries have U.S. dollar denominated liabilities that exceed their U.S. dollar denominated receivables, or we will recognize a net foreign currency transaction gain if our Moldova subsidiaries have U.S. dollar denominated receivables that exceed their U.S. dollar denominated liabilities. The amount of these gains or losses will depend on the amount, if any, by which the U.S. dollar denominated receivables of our Moldova subsidiaries exceed their U.S. dollar denominated liabilities, or vice versa, and the amount, if any, by which the value of the lei changes against the value of the U.S. dollar. We cannot predict the amount, if any, by which the lei will increase or decrease in value against the U.S. dollar. Additionally, the amount of the U.S. dollar denominated receivables and liabilities of our Moldova subsidiaries will vary from period to period. Results of Operations In 2008, the growth in the commercial market share was a result of the acquisition of the TNT channel and updated marketing strategies. TV7(NTV) and TNT channels together represented a commercial market share of 28.5% for the capital of Moldova and 25.6% of the commercial quota for the Republic of Moldova as a whole. Three Months ended March 31, 2009 compared to the Three Months ended March 31, 2008. REVENUES. Revenues for the three-month period ended March 31, 2009, increased by $ 279,729 or 90.5% to $588,806 as compared to $309,077 during the comparable period of 2008. Overall growth was a result of the acquisition of the Media Top Prim group of companies and creation of a new joint venture, Alkasar Media Services advertising agency. COST OF SALES. Cost of sales increased by $ 83,607 or 40.9% to $ 288,496 for the period ending March 31, 2009, from $204,809 for the comparable period in 2008. This increase was primarily due to increased sales in 2009. The Company also incurred increased payroll costs at TV7 and an increase in retransmission fees related to TNT television channel. -21- SELLING AND ADMINISTRATIVE EXPENSES. Selling and administrative expenses increased by $149,457 or 173.7% to $235,484 for the three-month period ending March 31, 2009 from $86,027 for the comparable period in 2008. This increase was due to the significant increase in payroll expenses, and initial and marketing expenses for the newly acquired TV channel and newly created advertising agency. OTHER ITEMS. Other income increased by $33,735, or 156%, comparing $55,554 for the three-month period ended March 31, 2009 to $21,603 for the comparable period in 2008, primarily due to an increase in interest income. Other operating expenses increased by $10,694, or 59%, comparing $28,719 for the three-month period ended March 31, 2009 to $18,025 for the comparable period in 2008, primarily due to an increase in rent expenses for new offices. INCOME TAXES. Income taxes were not provided for the periods ended March 31, 2009 and March 31, 2008 as the Moldovan tax rate was 0% for the two periods. LIQUIDITY AND CAPITAL RESOURCES During 2009, the Company's main strategic goal is to expand the business in neighboring East European countries, primarily Romania, Ukraine and Russia. The Company can grow using its internally-generated funds, and it is anticipated that the current projections can be achieved without any external capital infusion. However, since Moldovan as well as Ukrainian and Romanian Television markets are still in their development stages with the overall growth rate well above comparable growth rates in the "matured" markets, there are small/medium-sized companies that are severely undercapitalized, and thus operate with a high degree of inefficiency. With the additional capital, the Company can implement two core strategies: - - Increase shareholders' value by capitalizing on private-to-public arbitrage opportunities and purchasing "revenues" via acquisitions of private undercapitalized businesses and applying economies of scale. - - Increase Shareholders' value by growing the Company's core business internally by investing in its own equipment and production, thus increasing production capacity and competitiveness. We believe that both strategies could significantly accelerate the Company's internal growth, while improving its operating cash flow. We intend to purchase operating businesses by spending on average $1 of capital for $1 of revenues of acquired operating business, thus, in effect purchasing operating business (after the application of the economies of scale arbitrage) at an approximate P/E ratio of 4. There is no assurance that we will be able successfully to make any such acquisition or acquisitions. A portion of the existing long-term and short-term investments will be used to fund operations over the next six months. The balance of any excess cash balances will be reinvested on a short-term basis. The market value of long-term investments did not change as the investments were fixed yield bonds with a fixed price and fixed interest rate. There is no secondary market for the fixed yield bonds in the Republic of Moldova, thus the face value of the investments must match the market value at all times. The Company plans to acquire equipment to produce the broadcast programs (for studios, for breaking news mobile systems, etc); as such, this acquisition and the uplink services might present significant impact on our liquidity and capital resources of the company. The Company believes the cash flows from operations will be sufficient to fund the purchases of this equipment. On May 2, 2008, the Company acquired the common stock of "TNT-Bravo" channel (Media Top Prim S.R.L.), the exclusive operator in Moldova of Russian channel TNT programs owned by Gazprom Media, a wholly-owned subsidiary of the GazProm Corporation. The acquisition was agreed to be made in the Company's preferred stock, of a class and series to be authorized, valued at $4.0 million. The preferred shares issuable would convertible into common shares on a 1:1 basis after a holding period of one year on the condition the Company's stock price was not be less than $4 per share. The Company and the preferred shareholders are currently in negotiations as the common share price is less than $4. The acquisition has been accounted for using the purchase method of accounting, and accordingly, the results of operations of Media Top Prim S.R.L. are included in the Company's consolidated financial statements from May 2, 2008. -22- On May 2, 2008, the Company entered into a subscription agreement with a private investor for an equity investment of $5,000,000 in the Company through the purchase by the investor of 1,250,000 shares of the Company's common stock. The net proceeds of the private placement will be primarily used to fund the Company's operations. In November 2008, the Company loaned IPA International Project Establishment, a Lichtenstein Corporation ("IPA"). The Company advanced IPA $3,840,000. The loan has been extended to October 2009 with interest of 5% anum payable at maturity. During the first three months of 2009, the Company has funded its capital requirements primarily through operating activities. As of March 31, 2009 the Company had a cash balance of $1,302,400. This compares with a cash balance of $1,334,738 at December 31, 2008. The Company expects cash flow from operations to fund the Company's operating activities for the next twelve months. The proceeds of $5 million from the 2008 private placement will enable the Company to expand its present activities. The Company had a working capital surplus of approximately $5.8 million and a stockholders' equity of approximately $9.9 million as of March 31, 2009. Cash and cash equivalents decreased approximately $32,000 for the three months ended March 31, 2009. The decrease is primarily attributable to the purchase of property, plant and equipment of approximately $79,000 and an approximate $24,000 effect of exchange rate changes on cash offset, in part, by approximately $66,000 generated by operating activities (principally due to net earnings of approximately $92,000 and depreciation of $27,000 offset by an increase in operating assets and liabilities of approximately $51,000.) Accounts receivable, net of allowances, were $307,000 at March 31, 2009, as compared to $263,000 at December 31, 2008. The increase is primarily due to increased sales during the three months ended March 31, 2009. Property, plant and equipment, net, were $169,000 at March 31, 2009, as compared to $109,000 at December 31, 2008, principally due to the purchase of approximately $79,000 of property, plant and equipment during the three months ended March 31, 2009. Accounts payable were $108,000 at March 31, 2009, as compared to $88,000 at December 31, 2008. The increase is primarily due to increased costs of sales during the three months ended March 31, 2009. Off Balance Sheet Arrangements We do not currently have any off balance sheet arrangements falling within the definition of Item 303(a) of Regulation S-K. Inflation To date inflation has not had a material impact on our operations. New Financial Accounting Standards In September 2006, the FASB issued SFAS No. 157, "Fair Value Measurements", which enhances existing guidance for measuring assets and liabilities using fair value. This Standard provides a single definition of fair value, together with a framework for measuring it, and requires additional disclosure about the use of fair value to measure assets and liabilities. In February 2008, the FASB issued FASB Staff Position SFAS 157-1, "Application of SFAS No. 157 to SFAS No. 13 and Its Related Interpretative Accounting Pronouncements that Address Leasing Transactions" ("FSP SFAS 157-1") and FASB Staff Position SFAS 157-2, "Effective Date of SFAS No. 157" ("FSP SFAS 157-2"). FSP SFAS 157-1 excludes SFAS No. 13 and its related interpretive accounting pronouncements that address leasing transactions from the requirements of SFAS No. 157, with the exception of fair value measurements of assets and liabilities recorded as a result of a lease transaction but measured pursuant to other pronouncements within the scope of SFAS No. 157. FSP SFAS 157-2 delays the effective date of SFAS No. 157 for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). FSP SFAS 157-1 and FSP SFAS 157-2 became effective for the Company upon adoption of SFAS No. 157 on January 1, 2008. See Note 5 for disclosures related to the Company's financial assets accounted for at fair value on a recurring or nonrecurring basis. The Company completed its implementation of SFAS No. 157 effective January 1, 2009 and it did not have a material impact on its financial statements. -23- In December 2007, the FASB issued SFAS 141(R), which replaces SFAS 141 "Business Combinations". This statement is intended to improve the relevance, completeness and representational faithfulness of the information provided in financial reports about the assets acquired and the liabilities assumed in a business combination. This Statement requires an acquiror to recognize the assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date, with limited exceptions specified in the Statement. Under SFAS 141(R), acquisition-related costs, including restructuring costs, must be recognized separately from the acquisition and will generally be expensed as incurred. That replaces SFAS 141's cost-allocation process, which required the cost of an acquisition to be allocated to the individual assets acquired and liabilities assumed based on their estimated fair values. SFAS 141(R) shall be applied prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual report period beginning on or after December 15, 2008. The Company completed its implementation of SFAS No. 141(R) effective January 1, 2009 and it did not have a material impact on its financial statements. In December 2007, the FASB issued SFAS No. 160 "Noncontrolling Interests in Consolidated Financial Statements - An amendment of ARB No. 51" ("SFAS 160"). SFAS 160 establishes new accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. Specifically, this statement requires the recognition of noncontrolling interests (minority interest) as equity in the consolidated financial statements and separate from parent's equity. The amount of net income attributable to the noncontrolling interest will be included in consolidated net income on the face of the income statement. SFAS 160 clarifies that changes in a parent's ownership in a subsidiary that does not result in deconsolidation are equity transactions if the parent retains its controlling financial interest. In addition, this statement requires that a parent recognize a gain or loss in net income when a subsidiary is deconsolidated. Such gain or loss will be measured using the fair value of the noncontrolling equity investment of the deconsolidation date. SFAS 160 also includes expanded disclosure requirements regarding the interest of the parent and its noncontrolling interest. SFAS 160 is effective for fiscal years, and interim periods other than fiscal years, beginning on or after December 15, 2008. The Company completed its implementation of SFAS No. 160 effective January 1, 2009 and it did not have a material impact on the Company's Consolidated Balance Sheet. See Note 11 of Notes to Unaudited Consolidated Financial Statements. In May 2008, the FASB issued SFAS No. 162, "The Hierarchy of Generally Accepted Accounting Principles" ("SFAS No. 162"). SFAS No. 162 identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles (GAAP) in the United States. The Company completed its implementation of SFAS No. 162 effective January 1, 2009 and it did not have a material impact on its financial statements. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Foreign Currency Risk - The financial position and results of operations of our foreign subsidiaries in the Republic of Moldova are measured using the foreign subsidiaries' local currency, the Moldovan lei, as the functional currency since that is the currency of the primary environment in which those companies generate their revenues and expenses. Revenues and expenses of such subsidiaries are translated into U.S. dollars at average exchange rates prevailing during the period. Assets and liabilities are translated at the rates of exchange on the balance sheet date. The amount of future translation gains or losses will be affected by any changes in the exchange rate between the lei and the U.S. dollar. At the end of each reporting period the lei amounts for the receivables, bank debts and accounts payable of our Moldova subsidiaries that are denominated in U.S. dollars are adjusted to reflect the amount in lei expected to be received or paid when the receivable is collected or the liability settled on the basis of the exchange rate at the end of the period. These adjustments also produce foreign currency transaction gains or losses which are recorded in the results of operations. As a result, in periods in which the value of the lei increases against the value of the U.S. dollar, we will recognize a net foreign currency transaction gain if our Moldova subsidiaries have U.S. dollar denominated liabilities that exceed their U.S. dollar denominated receivables, or we will incur a net foreign currency transaction loss if our Moldova subsidiaries have U.S. dollar denominated receivables that exceed their U.S. dollar denominated liabilities. Conversely, in periods in which the value of the lei declines against the value of the U.S. dollar, we will incur a net foreign currency transaction loss if our Moldova subsidiaries have U.S. dollar denominated liabilities that exceed their -24- U.S. dollar denominated receivables, or we will recognize a net foreign currency transaction gain if our Moldova subsidiaries have U.S. dollar denominated receivables that exceed their U.S. dollar denominated liabilities. Credit Risk - Our accounts receivables are subject, in the normal course of business, to collection risks. We regularly assess these risks and have established policies and business practices to protect against the adverse effects of collection risks. As a result we do not anticipate any material losses in this area. ITEM 4T. CONTROLS AND PROCEDURES As of March 31, 2009, the end of the period covered by this quarterly report, the Chief Executive and Chief Financial Officer of the Company (the "Certifying Officer") conducted an evaluation of the Company's disclosure controls and procedures. As defined under Sections 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), the term "disclosure controls and procedures" means controls and other procedures of an issuer that are designed to ensure that information required to be disclosed by the issuer in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer's management, including the Certifying Officer, to allow timely decisions regarding required disclosure. Based on this evaluation, the Certifying Officer has concluded that the Company's disclosure controls and procedures were effective to ensure that material information is recorded, processed, summarized and reported by management of the Company on a timely basis in order to comply with the Company's disclosure obligations under the Exchange Act, and the rules and regulations promulgated there under. Further, there were no changes in the Company's internal control over financial reporting during the third fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting. PART II Other Information Item 6. Exhibits Exhibit No. Description of Exhibit - ----------- ---------------------- 31 Certification of Chief Executive Officer and Principal Financial Officer pursuant to Rule 13a-14(a) 32 Certification of Chief Executive Officer and Principal Financial Officer pursuant to 18 U.S.C.Section 1350 EMERGING MEDIA HOLDINGS, INC Date: May 12, 2009 By: /s/ Iurie Bordian ------------------------------------ Iurie Bordian, Chief Executive Officer and Chief Financial Officer -25-