Exhibit  10.1

     BUSINESS  SERVICES  AGREEMENT


This  Agreement ("Agreement") dated March 3, 2005 is by and between NeWave, Inc.
a  Utah  corporation located at 404 East First St., #1345, Long Beach, CA   (the
"Company" ) and Luminary Ventures, Inc., a Florida  corporation listed at PO Box
1076,  Tarpon  Springs,  FL  (the  "Consultant").

     WHEREAS,  the  Company is engaged in direct marketing company that utilizes
the  internet  to  maximize  the income potential of its customers by offering a
fully  integrated  turnkey  ecommerce  solution

     WHEREAS,  the Consultant is engaged in providing celebrity endorsements and
other  promotional  services  to  businesses.

     WHEREAS,  the  Company  desires  to  obtain  the  benefits  of Consultant's
experience  and  know-how,  and  accordingly,  the Company has offered to engage
Consultant  to  render  consulting  and  advisory services to the Company on the
terms  and  conditions  hereinafter  set  forth.

     WHEREAS,  Consultant  desires to accept such engagement upon such terms and
conditions  hereinafter  set  forth.

     NOWTHEREFORE  in  consideration  of  the  foregoing,  the  parties agree as
follows:

Section  1.               SERVICES  RENDERED
                          ------------------

     The  Consultant  affirms  that it represents celebrity personality and game
show  host  Mr.  Bob  Eubanks ("Eubanks") in his business affairs. To assist the
Company  strengthen  its  brand,  franchise  and  image,  Consultant shall cause
Eubanks to become the "public persona" of the Company by providing the following
services;

     1.   The  likeness  and  image  of Eubanks shall be featured prominently on
          Online's  commercial  website.  Other  internet  promotions  such  as
          "personal"  emails,  advertisements  and  other  correspondence
          ("Correspondence")  may  emanate from Eubanks on behalf of the Company
          to  its  customers,  vendors,  employees  and/or partners. The Company
          shall  be responsible for all technical aspects, fulfillment and costs
          associated  with  the  transmission  of Correspondence. The content of
          Correspondence  shall  be subject to approval by Consultant in writing
          prior  to  release.

     2.   To  promote  awareness  of  the  Company,  Eubanks shall make personal
          promotional  appearances  ("Appearances")  from  time  to  time in his
          capacity  as  an  agent of the Company. The timing of such Appearances
          are  subject  to the limitations of Eubanks personal schedule, however
          Eubanks shall make no less than four personal Appearances on behalf of
          the  Company  during  the  term  of this Agreement. The timing of each
          Appearance  shall  be  mutually  agreed upon prior to each appearance.

     3.   The  Consultant  shall assist the Company in all facets of advertising
          including  but  not  limited  to  the  production  and  display  of;
          infomercials,  print, television, radio, internet (including pop-ups),
          email  campaigns  or other forms of advertisements ("Ads"). Consultant
          is  familiar  in  the  areas  of;  budgeting, concept, arrangement and
          airing  of  Ads. Eubanks shall be featured prominently in any Ad as an
          agent  of  the  Company  as  long  as  Consultant  approves  of  Ad.

     4.   The  Consultant  shall  from  time  to  time  introduce the Company to
          potential  strategic  partners  and business relationships which could
          assist  the  Company  in  the  development  of  its  business  plan.

   Section  2.               COMPENSATION
                             ------------

In  consideration  for  the availability of Consultant during the term hereunder
and the services rendered pursuant to this Agreement, promptly upon execution of
this  Agreement,  the  Company  shall  pay  to  Consultant  the  following:

(a)  RETAINER.  The  sum  of  ten-thousand  dollars  ($10,000)  per  month  for
non-accountable expenses ("Retainer"). Payment is due by the 5th business day of
each month during the term of this Agreement. Payment may be made either; (i) in
cash  or  (ii)  shares  of  the  Company's  common stock ("Retainer Shares"). If
payment  is  made  in  Retainer Shares, the Company represents that the Retainer
Shares  shall be free of any encumbrances or regulatory restrictions and will be
eligible  for  immediate  resale.  The  Company  shall  issue Retainer Shares to
designee(s)  performing  services  under Section 1, as named by Consultant.  All
shares  paid  under  this  Agreement  will be paid to a natural person only. The
Consultant  shall  also  receive  sufficient  Retainer  Shares  each  month  for
Consultant to net $10,000, after commissions and other associated trading costs.
The  Company  shall  retain  the  sole  right to determine the method of payment
monthly.  The  first payment under the Agreement in the amount of $10,000, shall
be  made  at  the  time  of  execution  of  the  within  agreement.

Additionally,  the Consultant is currently the beneficial owner of shares of the
Company's  common  stock  ("Earned  Shares")  received  pursuant to the Business
Services Agreement dated March 2, 2004. The Earned Shares are currently eligible
for  resale  either  pursuant  to  an  effective  registration  statement  or an
exemption  pursuant  to  Rule  144.  The Consultant wishes to sell Earned Shares
pursuant to a Leak Out Agreement dated February 23, 2005 ("Leak Out Agreement").
The  Consultant  shall  receive a minimum of an additional five-thousand dollars
($5,000)  per month from sales of the Earned Shares. If the Consultant is unable
to  sell  Earned Shares yielding minimum gross proceeds of $5,000 per month, the
Company  shall pay the Consultant the differential between $5,000 and the amount
realized  from  the  sale  of  Earned Shares, each month during the term of this
Agreement.

(b)  INCENTIVE  FEES.  (i)  The  sum of two-hundred and fifty-thousand (250,000)
shares of Stock ("Incentive Stock"). The Incentive Stock shall be restricted and
issued  pursuant  to Rule 144 and (ii) a 3 year "Warrant" to acquire two hundred
and  fifty-thousand  (250,000)  shares of Stock, at a cashless exercise price of
two  dollars  and  fifty  cents  ($2.50) and (iii) a 3 year "Warrant" to acquire
two-hundred and fifty-thousand (250,000) shares of Stock, at a cashless exercise
price  of  three  dollars  and  fifty  cents  ($3.50). The Shares underlying the
Warrants  shall  carry piggy-back registration rights. The Company shall provide
all requisite legal opinions upon the Stock's eligibility for resale, at no cost
to  the  Consultant. Under no circumstance may the Consultant loan, hypothecate,
pledge,  or  transfer any Retainer Shares or Incentive Stock for a period of two
years  commencing  on the date of this Agreement. However, sales and/or transfer
of  all shares of the Company's Stock by the Consultant shall be governed by the
terms  and  conditions  of  the  Leak-Out  Agreement.

(c)  REIMBURSEMENT  OF  EXPENSES.  The Company shall reimburse Consultant and/or
Eubanks for those reasonable and necessary out-of-pocket expenses (including but
not  limited  to  travel,  transportation,  lodging, meals etc.) which have been
approved  by  the  President  of the Company prior to their incurrence and which
have  been  incurred  by Consultant in connection with the rendering of services
hereunder.  Lodging  shall  mean  four to five star hotel occupation by Eubanks.
Transportation  shall  mean  first-class  travel  for Eubanks, whether by train,
airplane  or automobile. "Larry Donizetti" shall be entitled to the same lodging
accommodations  as  Eubanks,  but  not  first  class  travel  accommodations.

Any  reimbursement  to  be made by the Company pursuant to this Section shall be
made  following  submission  to  the  Company  by  Consultant  of  reasonable
documentation  of  the  expenses  incurred.

Section  3.               RELATIONSHIP  OF  PARTIES
                          -------------------------

     This  Agreement  shall not constitute an employer-employee relationship. It
is  the  intention  of  each  party  that  Consultant  shall  be  an independent
contractor  and  not  an  employee  of  the  Company.  All  compensation paid to
Consultant  shall  constitute earnings to Consultant and be classified as normal
income.  The Company shall not withhold any amounts therefrom as U.S. federal or
state  income tax withholding, or as employee contribution to Social Security or
any  other  employer  withholding  applicable  under  state  or  federal  law.

Section  4.               TERM
                          ----

     The  term  of  this Agreement shall be twelve (12) months commencing on the
date  and  year  first  above  written.  The Company may not further use/utilize
Eubanks' name, likeness, identity, voice, pictures, photographs or images in the
event  that  the  Agreement  is  terminated  by  either  party.

Section  5.               EXCLUSIVITY
                          -----------

     The  Company shall deem Consultant to be its exclusive advisor for services
performed  as  outlined  under  Section  1.  of this Agreement. The Company also
agrees  it  will  not  retain  other  agents  other  parties  for the purpose of
performing any of those services as outlined under Section 1. of this Agreement,
unless  waived  in  writing  by  Consultant.

Section  6.               TERMINATION
                          -----------

This Agreement may be terminated by either party with cause only, and only under
the  following  circumstances;  when  either  party  (i)  knowing  and willfully
breaches  any  term(s)  of this Agreement, or (ii) knowing and willfully commits
any  act(s) related to the normal conduct of business which are unlawful, or any
serious criminal action as promulgated pursuant to local, state, or federal law.

Section  7.               INDEMNIFICATION
                          ---------------

(a)      In  consideration  of  Consultant'  execution  and delivery of the this
     Agreement  in addition to all of The Company's other obligations under this
     Agreement,  The  Company shall defend, protect, indemnify and hold harmless
     Consultant  and  all  of  its  officers, directors, employees and direct or
     indirect  investors  and  any  of  the  foregoing  person's agents or other
     representatives  (including,  without  limitation,  those  retained  in
     connection  with  the  transactions  contemplated  by  this  Agreement)
     (collectively,  the  "CONSULTANT INDEMNITEES") from and against any and all
     actions,  causes  of action, suits, claims, losses, costs, penalties, fees,
     liabilities and damages, and expenses in connection therewith (irrespective
     of  whether  any  such  Indemnitee  is  a  party  to  the  action for which
     indemnification  hereunder  is sought), and including reasonable attorneys'
     fees and disbursements (the "CONSULTANT INDEMNIFIED LIABILITIES'), incurred
     by any Indemnitee as a result of, or arising out of, or relating to (i) any
     misrepresentation  or  breach of any representation or warranty made by The
     Company  in this Agreement or any other certificate, instrument or document
     contemplated  hereby  or thereby (ii) any breach of any covenant, agreement
     or  obligation  of  The  Company  contained  in this Agreement or any other
     certificate,  instrument  or document contemplated hereby or thereby, (iii)
     any  cause of action, suit or claim brought or made against such Indemnitee
     by  a  third  party  and  arising  out  of or resulting from the execution,
     delivery,  performance  or  enforcement  of  this  Agreement  or  any other
     certificate,  instrument or document contemplated hereby or thereby, except
     insofar  as  any  such  misrepresentation,  breach or any untrue statement,
     alleged  untrue statement, omission or alleged omission is made in reliance
     upon  and in conformity with written information furnished to Consultant by
     The  Company.  To  the extent that the foregoing undertaking by The Company
     may  be  unenforceable  for  any reason, The Company shall make the maximum
     contribution  to  the  payment  and  satisfaction of each of the Consultant
     Indemnified  Liabilities  which  is  permissible  under applicable law. The
     indemnity  provisions contained herein shall be in addition to any cause of
     action  or  similar  rights  Consultant  may  have,  and  any  liabilities
     Consultant  may  be  subject  to.

(b)      In  consideration  of  The Company's execution and delivery of the this
     Agreement and in addition to all of the Consultant' other obligations under
     this  Agreement,  Consultant  shall  defend,  protect,  indemnify  and hold
     harmless  The  Company and all of its subsidiaries, shareholders, officers,
     directors  and  employees and any of the foregoing person's agents or other
     representatives  (including,  without  limitation,  those  retained  in
     connection  with  the  transactions  contemplated  by  this  Agreement)
     (collectively,  the "THE COMPANY INDEMNITEES") from and against any and all
     actions,  causes  of action, suits, claims, losses, costs, penalties, fees,
     liabilities and damages, and expenses in connection therewith (irrespective
     of  whether  any  such  The Company Indemnitee is a party to the action for
     which  indemnification  hereunder  is  sought),  and  including  reasonable
     attorneys'  fees  and  disbursements  (the  "THE  COMPANY  INDEMNIFIED
     LIABILITIES'),  incurred  by  any The Company Indemnitee as a result of, or
     arising  out  of, or relating to (i) any misrepresentation or breach of any
     representation or warranty made by Consultant in the Agreement or any other
     certificate,  instrument  or  document contemplated hereby or thereby, (ii)
     any breach of any covenant, agreement or obligation of Consultant contained
     in  the  Agreement  or  any  other  certificate,  instrument  or  document
     contemplated  hereby  or  thereby, (iii) any cause of action, suit or claim
     brought  or  made  against such The Company Indemnitee by a third party and
     arising  out  of  or resulting from the execution, delivery, performance or
     enforcement  of  the  Agreement  or  any  other  certificate, instrument or
     document  contemplated  hereby  or  thereby, and except insofar as any such
     misrepresentation,  breach  or  any  untrue  statement,  alleged  untrue
     statement,  omission  or  alleged  omission is made in reliance upon and in
     conformity with written information furnished to The Company by Consultant.
     To  the  extent  that  the  foregoing  undertaking  by  Consultant  may  be
     unenforceable  for  any  reason,  Consultant  shall  make  the  maximum
     contribution  to  the  payment  and satisfaction of each of the The Company
     Indemnified  Liabilities  which  is  permissible  under applicable law. The
     indemnity  provisions contained herein shall be in addition to any cause of
     action  or  similar  rights  The  Company may have, and any liabilities The
     Company  may  be  subject  to.

(c)      Indemnification  Procedure. Any party entitled to indemnification under
        --------------------------  this  Section  (an "INDEMNIFIED PARTY") will
     give written notice to the indemnifying party of any matters giving rise to
     a  claim  for  indemnification;  provided,  that  the  failure of any party
     entitled  to  indemnification  hereunder  to give notice as provided herein
     shall  not  relieve  the  indemnifying  party of its obligations under this
     Section  except  to  the  extent  that  the  indemnifying party is actually
     prejudiced  by  such failure to give notice. In case any action, proceeding
     or  claim  is  brought  against  an  indemnified  party in respect of which
     indemnification  is  sought  hereunder,  the  indemnifying  party  shall be
     entitled  to  participate  in  and,  unless  in  the reasonable judgment of
     counsel  to the indemnified party a conflict of interest between it and the
     indemnifying  party  may  exist  with respect to such action, proceeding or
     claim,  to  assume the defense thereof with counsel reasonably satisfactory
     to  the indemnified party. In the event that the indemnifying party advises
     an  indemnified party that it will contest such a claim for indemnification
     hereunder,  or  fails,  within  thirty  (30)  days  of  receipt  of  any
     indemnification  notice  to notify, in writing, such person of its election
     to  defend, settle or compromise, at its sole cost and expense, any action,
     proceeding  or  claim  (or  discontinues  its  defense at any time after it
     commences  such  defense),  then  the indemnified party may, at its option,
     defend,  settle or otherwise compromise or pay such action or claim. In any
     event,  unless and until the indemnifying party elects in writing to assume
     and does so assume the defense of any such claim, proceeding or action, the
     indemnified  party's  costs  and  expenses  arising  out  of  the  defense,
     settlement  or  compromise of any such action, claim or proceeding shall be
     losses  subject  to  indemnification hereunder. The indemnified party shall
     cooperate  fully  with  the  indemnifying  party  in  connection  with  any
     settlement  negotiations  or  defense  of  any  such action or claim by the
     indemnifying  party  and  shall  furnish  to  the  indemnifying  party  all
     information  reasonably available to the indemnified party which relates to
     such  action  or  claim.  The indemnifying party shall keep the indemnified
     party  fully  apprised  at all times as to the status of the defense or any
     settlement  negotiations  with  respect  thereto. If the indemnifying party
     elects to defend any such action or claim, then the indemnified party shall
     be  entitled  to  participate in such defense with counsel of its choice at
     its  sole  cost and expense. The indemnifying party shall not be liable for
     any  settlement  of  any  action,  claim or proceeding effected without its
     prior  written  consent.  Notwithstanding  anything  in this Section to the
     contrary, the indemnifying party shall not, without the indemnified party's
     prior  written  consent, settle or compromise any claim or consent to entry
     of  any  judgment in respect thereof which imposes any future obligation on
     the  indemnified  party or which does not include, as an unconditional term
     thereof,  the  giving  by  the claimant or the plaintiff to the indemnified
     party  of  a  release  from  all  liability  in  respect of such claim. The
     indemnification required by this Section shall be made by periodic payments
     of the amount thereof during the course of investigation or defense, as and
     when  bills are received or expense, loss, damage or liability is incurred,
     within ten (10) Business Days of written notice thereof to the indemnifying
     party  so  long  as the indemnified party irrevocably agrees to refund such
     moneys  if it is ultimately determined by a court of competent jurisdiction
     that  such  party  was  not  entitled  to  indemnification.  The  indemnity
     agreements contained herein shall be in addition to (a) any cause of action
     or  similar  rights of the indemnified party against the indemnifying party
     or  others,  and  (b) any liabilities the indemnifying party may be subject
     to.

Section  8.               GOVERNING  LAW
                          --------------

     Any  controversy,  claim or dispute arising from the interpretation of this
Agreement,  or breach thereof, shall settled by arbitration in the County of Los
Angeles,  State  of  California  in  accordance  with  the rules of the American
Arbitration  Association  there in effect, except that the parties thereto shall
have  any  right  to  discovery as would permitted by the Federal Rules of Civil
Procedure.  The  prevailing  Party  shall be entitled to reimbursement of actual
costs  and  attorney's  fees  from  the  arbitration  and  the  decision  of the
Arbitrator(s)  shall  be  final.

Section  9.               ASSIGNABILITY
                          -------------

     This  Agreement  and the rights and obligations of the parties hereto shall
bind  and  inure  to the benefit of Consultant and its legal representatives and
heirs  and  the  Company  and  any  successor  or  successors  of the Company by
reorganization,  merger,  or  consolidation  and  any  assignee  of  all  or
substantially  all  of  its  business and properties, but, except as to any such
legal  representatives  or  heirs  of Consultant or successor or assignee of the
Company,  neither  this  Agreement  nor  any rights or benefits hereunder may be
assigned by the Company or the Executive.  Nothing in this Agreement, express or
implied, is intended to or shall confer upon any other person any right, benefit
or  remedy  of  any  nature  whatsoever  under  or  by reason of this Agreement.

Section  10.               ENTIRE  AGREEMENT
                           -----------------

     This  Agreement  constitutes  the  entire  agreement of the Company and the
Consultant  as  to  the subject matter hereof, superseding all prior written and
prior  or  contemporaneous  oral  understanding  or  agreements,  including  any
previous  agreements,  or  understandings  with  respect  to  the subject matter
covered  in  this Agreement.  This Agreement may not be modified or amended, nor
may  any  right  be  waived,  except by a writing which expressly refers to this
Agreement, states that it is intended to be a modification, amendment, or waiver
and  is  signed by both parties in the case of a modification or amendment or by
the  party  granting  the  waiver.  No  course of conduct or dealing between the
parties  and  no custom or trade usage shall be relied upon to vary the terms of
this  Agreement.  The  failure of a party to insist upon strict adherence to any
term  of  this  Agreement  on  any  occasion shall not be considered a waiver or
deprive  that  party  of the right thereafter to insist upon strict adherence to
that  term  or  any  other  term  of  this  Agreement.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
and  year  first  above  written.

By  NeWave  Inc.

/s/  Michael  A  Novielli
     Michael  A.  Novielli,  Chairman  of  the  Board

By  Luminary  Ventures,  Inc.


/s/  Larry  Donizetti
     Larry  Donizetti,  CEO