PHC, INC. ANNOUNCES RECORD REVENUES AND NET INCOME FOR ITS
                            FISCAL 2006 THIRD QUARTER


FOR IMMEDIATE RELEASE

Company Contact:           Investor Relations Contact:
___________________        ___________________________
PHC, Inc.                  Hayden Communications, Inc.
Bruce A. Shear             Matthew Hayden
978-536-2777               843-272-4653

>>   Q3FY06  REVENUE  INCREASED  13.6% TO $10.0  MILLION VS. $8.8  MILLION  OVER
     Q3FY05
>>   Q3FY06 NET INCOME OF $950,549, $0.05  VS. $880,456, $0.05 FOR Q3FY05
>>   Q3FY06 NON-PATIENT OPERATIONS REVENUE INCREASED 31.2% OVER Q3FY05
>>   YEAR-TO-DATE REVENUES UP 11.3% FROM THE SAME PERIOD LAST YEAR
>>   COMPANY BREAKS GROUND ON LAS VEGAS HOSPITAL
>>   PIVOTAL RESEARCH SIGNS LARGEST CONTRACT IN COMPANY HISTORY - ENTERS PHASE I
     MARKET
>>   HARMONY AND WELLPLACE ANNOUNCE NEW CONTRACTS TO DRIVE INCREMENTAL GROWTH

Peabody, Mass., May 15, 2006 -- PHC, Inc., d.b.a. Pioneer Behavioral Health (OTC
Bulletin Board: PIHC), a leading provider of inpatient and outpatient behavioral
health  services and  pharmaceutical  research,  today announced its fiscal 2006
third quarter financial results, for the quarter ended March 31, 2006.

Third Quarter and Recent Highlights:

     o    Pioneer's  Pivotal Research Centers  subsidiary  recently  initiated a
          large Phase I study with a Fortune 500 global pharmaceutical  company.
          The contract,  which is the largest in Pivotal's history and Pivotal's
          first Major Phase I trial,  involves the  evaluation of a compound for
          the treatment of patients with Type 2 (insulin resistant) Diabetes and
          is  anticipated  to generate in excess of $1.1  million in revenue for
          Pivotal, and could be as much as $2 million.

     o    Pioneer's Harmony Healthcare subsidiary was awarded a $300,000, 3-year
          annual contract for Member Assistance  Program (MAP) and Mental Health
          Services for the Teamsters Local 631 Security Fund,  effective June 1.
          The   Teamsters   Local  631  Security   Fund  is  a   multi-employer,
          Taft-Hartley  Trust that  provides  benefits  to  approximately  4,900
          employee participants in Southern Nevada.

     o    Harmony was selected as the EAP and Behavioral  Health  provider for a
          number  of the  larger  Casino's  in Las  Vegas.  The new,  multi-year
          contract  is  effective  April 1, and will cover more than 6,500 total
          employees  and more  than  13,000  covered  lives and is  expected  to
          generate in excess of $400,000 in  incremental  business  additions to
          the existing Harmony Healthcare base of business.

     o    Pioneer  broke  ground for its Seven  Hills  Behavioral  Institute,  a
          60-bed  acute  care  psychiatric  and  chemical  dependency  hospital,
          located in  Henderson,  Nevada on March 15, 2006.  The  facility  will
          increase   Pioneer's  total  number  of  beds  to  approximately   250
          nationwide  and  is  expected  to  contribute  annualized  revenue  of
          approximately $8.5 million when fully operational. The Company expects
          the facility to be open during the first calendar quarter of 2007.

Financial Results

Total net  revenue  from  operations  increased  13.6  percent to $10.0  million
compared to $8.8 million for the third  quarter last year,  and  increased  14.4
percent sequentially  compared to the $8.7 million for the second fiscal quarter


                                    -- 3 --

of 2006. Net patient care revenue increased 8.3 percent to $7.3 million from the
$6.7  million  for the  same  period  last  year,  and  increased  12.8  percent
sequentially compared to the $6.5 million for the second quarter of fiscal 2006.
The increase as compared to last year was  primarily  due to the addition of the
20 new beds at the Detroit  Behavioral  Institute,  which  contributed to a 14.5
percent increase in patient days. Revenue from pharmaceutical  studies increased
38.1 percent to $1.5 million for the third quarter  compared to $1.1 million for
the third  quarter last year.  Contract  support  services  revenue  provided by
Wellplace  increased  22.9 percent to $1.1  million for the quarter  compared to
$925,000 for the same quarter last year,  which  resulted  from the October 2005
commencement of a smoking cessation contract with a major government contractor.

Total operating  expenses for the quarter increased 13.6 percent to $8.8 million
from $7.8  million  during  the third  quarter of last  year.  Included  in this
increase,  were  expenses  related  to  ramping  up new  programs  and  services
associated with contracts signed during the previous two quarters.  In addition,
the  Company's  provision  for  doubtful  accounts  increased  to $334,248  from
$217,756 in the year ago period while the total allowance for doubtful  accounts
was $3.1  million,  compared  to $3.2  million  as of  December  31,  2005.  The
percentage  of bad debt expense to net patient care revenue  decreased  from 9.8
percent for the quarter ended September 30, 2005, to 7.4 percent for the quarter
ended  December 31, 2005 to 4.6 percent for the current  quarter ended March 31,
2006.

We have made incremental  progress in our collection activity as we recognized a
trend in sequentially  lower bad debt expense as a percentage of patient revenue
since the billing issue  occurred in the first  quarter,  confirming  our belief
that the  strength  of our  payer  mix is  intact"  commented  Bruce  A.  Shear,
Pioneer's  President  and Chief  Executive  Officer.  "We expect to have our new
billing  system  installed  by the end of this year and  believe  it will have a
positive  impact on operating  efficiencies  and  functionality  over the entire
organization."

Other  notable  increases in operating  expenses  were a 24.2 percent in patient
care expense in the Company's  pharmaceutical  business, a 37.1 percent increase
in  cost  of  contract   support   services  and  a  16.8  percent  increase  in
administrative  expenses as compared  to the year ago  period.  The  increase in
patient care expense in the pharmaceutical business was necessary to support the
Company's  over 38 percent  revenue  growth in this  segment.  Contract  support
expenses  increased  due to the  new  services  provided  under  the  previously
announced contracts.  Increases in administrative  expenses related to personnel
for the opening of Detroit Behavioral  Institute and  pre-construction  expenses
for the Las Vegas hospital.

Income  from  operations  for the  quarter was  $1,112,980,  above the  $982,872
reported  for the same  period  last year.  Net income for the three  months was
$950,549,  or $0.05 per fully  diluted  share  (based  on 19.2  million  shares)
compared to net income of $880,456,  or $0.05 per fully  diluted share (based on
18.7 million  shares) for the third  quarter  last year.  The net income for the
third  quarter  of 2006  increased  174.1  percent  sequentially  from  $346,782
reported in the second quarter of 2006. The Company's provision for income taxes
was  $45,427  for the  quarter,  versus no  provision  for  income  taxes in the
prior-year period due to the Company's net operating loss carry-forwards.

"The third fiscal quarter and  year-to-date  periods  represent some of the most
important strategic events in the Company's  history," Mr. Shear continued.  "We
reported  major  announcements  in  each  of our  three  business  units,  which
collectively will drive future top line growth and  profitability,  particularly
as we enter our 2007 fiscal  year.  We broke  ground on the Seven Hills  Medical
Complex,   our  biggest  project  in  the  Company's  history,  a  60-bed  acute
psychiatric  hospital in Las Vegas, and we have already secured commitments from
major  referral  sources  to ensure a rapid  utilization  upon  opening  the new
facility. Similar to our Detroit expansion, we anticipate high demand and census
due to the  lack  of  adequate  facilities  currently  available.  Our  Clinical
research division  continues to grow,  supported by signing its largest contract
to date. This significant  Phase I contract is expected to yield revenues over a
$1 million,  which could  ultimately  be as high as $2  million.  Wellplace  and
Harmony have also  contributed  with  previously  announced  contracts that will
accelerate our growth rate. As our core business continues to grow we anticipate
a moderation in overall  operating  expenses  leading to higher future levels of
profit and margin improvements."

For the first nine months of fiscal 2006, the Company reported revenue of $27.6
million, an increase of 11.3 percent compared to the $24.8 million for the first
nine months of last year. Net patient care revenues were $20.5 million, an


                                    -- 4 --

increase of 8.3 percent  compared to the $18.9  million  reported  for the first
nine months of last year.  Pharmaceutical  study revenues increased 15.6 percent
to $3.9 million  from the $3.4  million  reported for the same period last year.
Contract support  services  revenue  increased 28.1 percent to $3.2 million from
$2.5 million last year. Total operating expenses were $25.3 million, an increase
of 13.9 percent from the $22.2 million for the first nine months of fiscal 2005,
including a 83.2  percent  increase in the  Company's  bad debt expense to $1.5
million  due to the  previously  mentioned  software  billing  issue  and a 16.9
percent  increase in  administrative  expenses.  Income from operations was $2.3
million,  a decrease of 11.2 percent  compared to the $2.5 million reported last
year. Net income for the  nine-month  period was $1.7 million or $0.09 per fully
diluted share (based on 19.2 million  shares),  compared with net income of $2.1
million or $0.11 per fully diluted share (based on 18.2 million  shares) for the
same period last year.

The Company reported  $957,437 in cash as of March 31, 2006, up from $917,630 on
June 30, 2005.  Total net receivables from patient care for the third quarter of
2006,  were $6.6 million  which was a 5.0 percent  increase from $6.3 million at
June 30, 2005. The Company's  balance sheet reported a current ratio of 1.7:1 on
March 31, 2006.  Stockholders' equity increased 19.1 percent to $10.8 million on
March 31, 2006 from $9.1 million on June 30, 2005

Teleconference Information

The  Company  will  conduct a  conference  call to discuss the fiscal 2006 third
quarter results on Monday,  May 15, 2006, at 4:30 p.m. Eastern Time.  Interested
parties within the United States can access the call by dialing 866-825-3209 and
international  callers may dial 617-213-8061.  Please use passcode  80392926.  A
replay of the call also will be available until May 22, 2006 at 888-286-8010 for
callers within the United States,  and 617-801-6888 for  international  callers.
Please use passcode 12768524 for the replay. This call is being webcast by CCBN,
and can be accessed at PHC, Inc.'s web site at  www.phc-inc.com.  The webcast is
also  being  distributed  over  CCBN's  Investor  Distribution  Network  to both
institutional and individual  investors.  Individual investors can listen to the
call through CCBN's individual investor center at www.fulldisclosure.com,  or by
visiting  any of the  investor  sites in  CCBN's  Individual  Investor  Network.
Institutional investors can access the call via CCBN's  password-protected event
management site, StreetEvents, at www.streetevents.com.

About Pioneer Behavioral Health

Pioneer   Behavioral  Health  operates  companies  that  provide  inpatient  and
outpatient  behavioral  health care services,  clinical  research,  Internet and
telephonic-based   referral  services.  The  Companies  contract  with  national
insurance  companies,  government  payors,  and major  transportation and gaming
companies, among others, to provide such services. For more information,  please
visit www.phc-inc.com or www.haydenir.com.

Statement under the Private Securities Litigation Reform Act of 1995:

This press release may include "forward-looking  statements" that are subject to
risks and uncertainties.  Forward-looking  statements include  information about
possible or assumed future  results of the operations or the  performance of the
Company and its future plans and  objectives.  Various  future events or factors
may cause the actual  results to vary  materially  from those  expressed  in any
forward-looking statements made in this press release. For a discussion of these
factors and risks,  see the  Company's  annual  report on Form 10-K for the most
recently ended fiscal year.



                                - tables follow -


                                    -- 5 --

                           PHC, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS

                                                     March 31,        June 30,
                 ASSETS                                2006             2005
                _______                            ___________      ___________
                                                   (unaudited)
Current assets:
   Cash and cash equivalents                       $   957,437      $  917,630
   Accounts receivable, net of allowance
     for doubtful accounts of
     $3,117,247 at March 31, 2006
     and $1,956,984 at June 30, 2005                 6,601,905       6,265,381
   Pharmaceutical receivables                        1,977,983       1,414,340
   Prepaid expenses                                    521,297         146,988
   Other receivables and advances                      612,196         638,654
   Deferred income tax asset                         1,415,344       1,375,800
                                                   ___________      ___________
       Total current assets                         12,086,162      10,758,793
   Accounts receivable, non-current                     45,000          65,000
   Other receivable                                     97,350          84,422
   Property and equipment, net                       1,865,042       1,516,114
   Deferred financing costs, net of amortization
     of $110,910 at March 31,
     2006 and $76,234 June 30, 2005                    126,262         145,938
   Customer relationships, net of amortization
     of $230,000 at March 31,
     2006 and $140,000 at June 30, 2005              2,170,000       2,260,000
   Goodwill                                          2,704,389       2,648,209
   Other assets                                        506,139         417,172
                                                   ___________      ___________
       Total assets                                $19,600,344    $ 17,895,648
                                                   ===========    ============

      LIABILITIES AND STOCKHOLDERS' EQUITY
      ____________________________________
Current liabilities:
   Accounts payable                                $ 1,618,948    $    907,569
   Current maturities of long-term debt                881,832         769,599
   Revolving credit note                             2,040,605       2,385,629
   Deferred revenue                                    225,290          85,061
   Current portion of obligations under capital
     leases                                             59,265          29,777
   Accrued payroll, payroll taxes and benefits       1,414,659       1,411,653
   Accrued expenses and other liabilities              763,093       1,063,189
                                                   ___________      ___________

       Total current liabilities                     7,003,692       6,652,477
   Long-term debt                                    1,281,275       1,900,022
   Obligations under capital leases                     75,446          12,210
   Deferred tax liability                              244,874         229,000
                                                   ___________      ___________
       Total liabilities                             8,605,287       8,793,709
                                                   ___________      ___________

Stockholders' equity:
   Preferred Stock, 1,000,000 shares authorized,
   none issued or outstanding                               --             --
   Class A common stock, $.01 par value,
     30,000,000 shares authorized, 17,617,764
     and 17,490,818 shares issued at March 31,
     2006 and June 30, 2005, respectively              176,178         174,908
   Class B common stock, $.01 par value,
     2,000,000 shares authorized, 776,962
     and 776,991 issued and outstanding at
     March 31, 2006 and June 30, 2005,
     respectively, each convertible into one
     share of Class A common Stock                       7,769           7,770

 Additional paid-in capital                         23,623,983      23,377,059
   Treasury stock, 199,098 shares and 181,738
     shares of Class A common stock at March
     31, 2006 and June 30, 2005 respectively,
     at cost                                          (191,700)       (155,087)
Accumulated deficit                                (12,621,173)    (14,302,711)
                                                   ___________      ___________
Total stockholders' equity                          10,995,057       9,101,939
Total liabilities and stockholders' equity         $19,600,344     $17,895,648
                                                   ============    ============

                                    -- 6 --

                           PHC, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

                              Three Months Ended           Nine Months Ended
                                  March 31,                     March 31,
                              2006         2005          2006            2005
                           __________    _________      __________    __________
Revenues:
  Patient care, net        $7,292,804   $6,734,949     $20,471,140  $18,895,774
  Pharmaceutical studies    1,523,277    1,103,205       3,913,370    3,384,347
  Contract support services 1,137,878      925,528       3,216,788    2,510,277
                           __________    _________      __________    __________

     Total revenues         9,953,959    8,763,682      27,601,298   24,790,398
                           __________    _________      __________    __________

Operating expenses:
  Patient care expenses     3,787,166    3,533,279      10,341,470    9,541,581
  Patient care expenses,
   pharmaceutical             552,477      444,999       1,626,465    1,247,106
  Cost of contract support
   services                   713,438      520,475       1,898,300    1,595,478
  Provision for doubtful
   accounts                   334,248      217,756       1,466,903      800,503
  Administrative expenses   2,815,164    2,410,474       8,193,940    7,008,636
  Administrative expenses,
   pharmaceutical             638,486      653,827       1,810,776    2,049,492
                           __________    _________      __________    __________

     Total operating
       expenses             8,840,979    7,780,810      25,337,854   22,242,796
                           __________    _________      __________    __________

Income from operations       1,112,980      982,872       2,263,444    2,547,602
                           __________    _________      __________    __________
  Other income (expense):
   Interest income             11,281       15,004          49,542       49,535
   Other income                25,309       31,568          57,357       58,060
   Interest expense          (153,594)    (148,988)       (483,150)    (491,840)
                           __________    _________      __________    __________
    Total other expenses,
     net                     (117,004)    (102,416)       (376,251)    (384,245)
                           __________    _________      __________    __________
Income before provision
  for taxes                   995,976      880,456       1,887,193    2,163,357
Provision for income taxes     45,427          --          205,655       98,469
                           __________    _________      __________    __________

Net income                 $  950,549     $880,456      $1,681,538   $2,064,888
                           ==========    =========      ==========    ==========
Basic net income per
  common share             $     0.05   $     0.05      $     0.09   $     0.12
                           ==========    =========      ==========    ==========
Basic weighted average
  number of shares
  outstanding              18,187,750   17,648,412      18,145,789   17,474,155
                           ==========    =========      ==========    ==========
Fully diluted net income
  per common share         $     0.05   $     0.05      $     0.09   $     0.11
                           ==========    =========      ==========    ==========
Fully diluted weighted
  average number of
  shares outstanding       19,212,589   18,690,012      19,242,777   18,234,480
                           ==========    =========      ==========   ===========

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