POWER OF ATTORNEY


       The undersigned hereby constitutes and appoints Catherine L.
Hughes and Jerry C. Jones, or either of them, signing singly, as her
true and lawful attorneys-in-fact, for such period of time that the
undersigned is required to file reports pursuant to Section 16(a)
of the Securities Act of 1934 ("Exchange Act") due to her affiliation
with LiveRamp Holdings, Inc., to:

       (1)	execute for and on behalf of the undersigned Forms 3,
4 and 5 in accordance with Section 16(a) of the Exchange Act and
the rules thereunder;

       (2)	do and perform any and all acts for and on behalf of
       the undersigned which may be necessary to complete the execution
       of any such Form 3, 4 or 5 and the timely filing of such form
       with the United States Securities and Exchange Commission and any
       other authority as required by law; and

       (3)	take any other action of any type whatsoever in
       connection with the foregoing which, in the opinion of such
       attorneys-in-fact, may be of benefit to, in the best interest of
       or legally required by the undersigned, it being understood that
       the documents executed by such attorneys-in-fact on behalf of the
       undersigned pursuant to this Power of Attorney shall be in such
       form and shall contain such terms and conditions as such
       attorneys-in-fact may approve in their discretion.

       The undersigned hereby grants to such attorneys-in-fact full
power and authority to do every act requisite, necessary and proper to
be done in the exercise of any of the rights and powers herein granted,
as fully to all intents and purposes as the undersigned could do if
personally present, with full power of substitution, hereby ratifying
and confirming all that such attorneys-in-fact shall lawfully do or
cause to be done by virtue of this Power of Attorney and the rights
and powers herein granted.  The undersigned acknowledges that the
foregoing attorneys-in-fact, in serving in such capacity at the request
of the undersigned, are not assuming any of the undersigned's
responsibilities to comply with Section 16 of the Exchange Act.

       IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of the 5th day of February, 2020.



							/s/ Vivian Chow
							Signature


							Vivian Chow
							Print Name

							Director
							Title

4831-6918-5202.1

4831-6918-5202.1