EXHIBIT 10.31 Service Agreement - Towne, Inc.

July 5, 2001

Mr. Scott Kincer
President
Datascension
2010 Iowa Ave., Suite 100
Riverside, CA 92507

RE:    Strategic Alliance

Dear Scott:

We are very interested in working with Datascension. Generally, we partner with
companies  in  four  ways;  1)  Our sales and account management staff purchase
services or product at a wholesale rate and Towne, Inc. marks-up those services
for re-sale, 2) Towne, Inc. refers  business  to  its  partner  and  receives a
finders  fee  or  commission  for the referral. This commission or fee will  be
negotiated before any work is processed and normally ranges between 5%- 1 5% of
the gross invoice amount (less  freight,  postage, taxes and other hard costs),
3)  Towne  and  partner  jointly  obtain  business  and  work  collectively  in
delivering the service(s) and 4) Partner refers  business to Towne, Inc. and is
paid a negotiated finders fee or commission.

ALLIANCE TERMS AND CONDITIONS

It is acknowledged for the purpose of this agreement  that  Towne,  Inc.  is  a
direct  response  communications  company that specializes in data warehousing,
data  processing,  data  base management,  inventory  management,  warehousing,
inquiry/fulfillment, literature  distribution, mail processing/general bindery,
general  packaging  and  kit  assembly   and   cost  benefit  consultation  and
Datascension provides its clients with data collection, storage, processing and
interpretation. it weaves these services into a  wide-variety  of  in-bound and
outbound telemarketing programs. Both Towne and Datascension wish to  engage in
a strategic alliance to add value to their core services. The alliance  between
the two parties will be governed by the terms and conditions listed below.

1)     All transactions involving a purchase of services or products require an
itemized  purchase  order  or  blanket purchase order with established contract
pricing.

2)     Both Datascension and Towne  will  pay each other's invoice(s) within 30
days of receipt.

3)     The  party responsible for initiating  the  business  relationship  will
receive a finder's fee, commissions or provides an invoice for services.

       a)    Finders  fee  will  be  a one-time payment equaling 10% of a gross
invoice amount (less postage, storage,  supplies, freight and sales tax) of one
job or project (which for the purpose of  this agreement is defined as a series
of jobs produced over time).

       b)    Commission will range between  5%-15%  of  a  gross invoice amount
(less postage, storage, supplies, freight and sales tax) for  a pre-established
period  never  to exceed one-year. Commissions will be established  and  agreed
upon in writing  prior  to beginning work. All commissions and finders fees are
to be paid directly to Towne,  inc.  or Datascension no later than the 30th day
of the month (or last business day) after  payment is received. It is expressly
understood  that  no Towne or Datascension employee  or  agent  shall  be  paid
directly for said services by either company or by the customer.

4)     Towne and Datascension  agree  that  each  will  be exposed to sensitive
information and company trade secrets during the course of  this alliance. Both
parties  agree that this information is not to be used in a competitive  manner
or disclosed to any other individual, party or organization. For the purpose of
this agreement sensitive information and trade secrets are defined as marketing
strategies, systems, plans, programs, technologies and techniques tapes, disks,
e-mail, bulletins,  software  programs, systems, processes, writings, drawings,
strategic  plans, financial information,  customer  names,  extensions,  e-mail
addresses, strategic  relationships,  research,  film,  plates,  negatives, and
compilations of technical information.

5)     Both  Towne  and Datascension agree that they will occasionally  partner
with the other in the  creation  of  direct  response marketing products and/or
processes. These products/processes will be owned equally by both companies. At
the time of development, each party will agree  in  writing the general use for
the product/processes, development costs and compensation  before beginning any
work. Neither party has the right without the written consent  of  the other to
transfer, lease, rent, sell, gift or assign these products/processes to another
party.

6)     Both  parties agree that they may make an equal financial commitment  to
establish a seamless  working  relationship  regarding specific products and/or
services for individual customers or clients as  may be mutually agreed upon by
the parties from time to time in the future.

7)     Both  Towne  and Datascension recognize that  they  may  share  business
relationships with several  of the same customers. Neither party is entitled to
compensation from these existing relationships nor are they bound or limited to
processing services competitive  or  non-competitive using the expertise of the
other party.

8)     Towne and Datascension recognize  that  without  malice  or  use of each
other's  trade secrets or sensitive information the parties during the  pursuit
of new business  may  solicit  business  from  a company presently working with
Towne or Datascension. If such a situation occurs  Michael Mercier, Towne, Inc.
(714) 540-3095
or  Scott  Kincer, Datascension (909) 826-8180 will be  contacted  immediately.
Both  parties   agree  not  to  infringe  upon  any  and  all  active  business
relationships of the other party. Prospects are not considered "active business
relationships" and  therefore  are  not  subject  to  the  same  limitations or
protections.

9)     In  the  event  of  a  dispute  between Towne and Datascension over  the
origination of a business relationship,  primary  control  will be given to the
company whose core business makes up the majority of the relationship. The non-
prevailing  party  will  be  compensated  for its services by receiving  a  10%
commission for all jobs processed and billed  for  a 6-month period. At the end
of 6 months, neither party will have any obligation to the other.

10)    Both Towne and Datascension have the right to  work with other providers
of direct response marketing services.

11)    Both  parties will not alter or mislead any customer  about  the  others
capabilities, specific trade terms and conditions and job processing schedules.

12)    All notices  required  or  permitted  shall  be  in writing and shall be
deemed served when delivered in person, by certified mail  or verified delivery
addressed as follows:

To Towne:           Michael Mercier
                    Towne, Inc.
                    3441 W. MacArthur Blvd.
                    Santa Ana, CA 92704

To Datascension     Scott Kincer
                    Datascension
                    2010 Iowa Ave., Suite 100
                    Riverside, CA 92507


13)    Both parties agree that all new customers will be subject to the primary
billing  company's credit and collection policies. Neither party  will  provide
preferential  treatment  to  any new customer nor have the ability to guarantee
payment for services rendered.

14)    Both parties acknowledge  the others right to refuse to partner with the
other.

15)    It is expressly understood  that  Towne  and  Datascension have in place
aggressive sales and marketing efforts. Neither party  may  represent in public
or  in  private  the  existence of this strategic alliance without  the  mutual
written consent of Michael Mercier, Towne, Inc. or Scott Kincer, Datascension.

16)    Any dispute that can not be resolved by the parties within 60 days shall
be submitted to binding Arbitration. The American Arbitration Association shall
administer  arbitration.   The   rules   of  Arbitration  shall  be  Commercial
Arbitration Rules of the American Arbitration  Association.  Both parties agree
to  bare the cost of any legal representation, discovery, or research  required
to complete  arbitration  and split all fees billed by the American Arbitration
Association equally.

17)    This Agreement shall  be  subject to and construed under the laws of the
State of California.

18)    This Agreement shall not terminate  solely  by  reason of its provisions
being declared invalid or unenforceable, the remaining provisions  hereof shall
be  unimpaired  and  replaced by a provision that is valid and enforceable  and
that comes closest to the intention of the invalid or unenforceable provision.

19)    Any changes or  additions  to this Agreement must be made in writing and
signed by an officer of Towne, Inc. and Datascension.

20)    The term of this Agreement shall  be  in force for one (1) year from the
latest date that this Agreement is signed below.  Either  party  may  terminate
this agreement without cause, on thirty-day (30) notice to the other party.  In
the  event  of  termination,  relationships  with  third parties that have been
established  and  are in place as a result of the relationship  between  Towne,
Inc. and Datascension  as  created  by  this  agreement  shall survive any such
termination. The aforementioned term of this Agreement may  be  extended by the
mutual written agreement of the parties.


The signatures below constitute an acceptance of the aforementioned  terms  and
conditions.

       DATASCENSION, INC.               TOWNE ALLPOINTS COMMUNICATIONS.

By:    _______________________          By:   _______________________
       Signature                              Signature

Name: _______________________           Name: _______________________
       (Please print)                         (Please print)

Title:_______________________           Title:_______________________
       (Please print)                         (Please print)

Date:  _______________________          Date: _______________________