EXHIBIT 10.33 Service Agreement - Knowledge Networks, Inc.

AGREEMENT FOR RECRUITMENT SERVICES

This  Agreement  for Recruitment Services (this "Agreement") is entered into as
of March 15, 2003  (the  "Effective  Date"),  between  the  Datascension, Inc.,
California  corporation with its principal place of business at  145  S.  State
College Blvd.,  Suite  350,  Brea  CA  92821  ("Datascension"),  and  Knowledge
Networks,  Inc.,  a Delaware corporation with a principal place of business  at
1360 Willow Road, Menlo Park, CA 94025 ("Knowledge Networks").

WITNESSETH:

WHEREAS, Datascension  represents  that it is equipped and qualified to perform
the work as specified herein; and

WHEREAS, Knowledge Networks desires  Datascension to provide certain survey and
household recruitment services.

NOW, THEREFORE, in consideration of the  premises  and the mutual covenants and
agreements contained herein it is mutually agreed by and between the respective
parties as follows:

1.     SCOPE OF WORK

1.1    Datascension  shall  perform  the  Work (the `Work") as set forth in and
substantially  in  accordance  with  the  statement of work, attached hereto as
Exhibit A and made part of this Agreement.

In addition to the statement of work attached as Exhibit A, the  following  are
explicit  deliverable  targets  to  be  used  for evaluation  of Datascension's
performance:

       a)    Replicates will be released by Datascension  within one day of the
             case release schedule provided by Knowledge Networks.

       b)    Replicates will be closed within eight weeks of  their fielding to
             CATI,  following the protocol established in Exhibit  B,  attached
             hereto and made Part of this Agreement.

       c)    Datascension  shall  mail  the  "May  I send you some information"
             packets within two (2) business days from  the  date-of-request by
             the respondent.

       d)    Datascension will ensure that all data files are  delivered  on or
             before 11:00 AM. Pacific time each day.

       e)    Datascension  will  make  every  effort  to  obtain  a  60 percent
             response  rate according to the AAPOR standard (Response Rate  No.
             3).

1.2    Datascension  shall   furnish   the  facilities,  equipment,  personnel,
services and all other necessary and related  items  for the performance of the
Work. Datascension warrants that the performance of the  Work described in this
Agreement  shall be done in a safe, proficient and professional  manner,  shall
conform to the  highest  standards,  and  shall  adhere to all local, state and
federal laws and regulations applicable to the Work hereunder.

2.     PERIOD OF PERFORMANCE

2.1    Datascension shall begin the Work on March 15, 2003 and continue through
May 31, 2003, unless sooner terminated as provided  in  Sections  4.1.  or 4.2.
This Contract may be extended by mutual agreement of both Parties.

2.2    Datascension's  project  manager shall keep Knowledge Networks appraised
of the progress of the Work.

3.     COSTS AND PAYMENTS

3.1    Knowledge Networks agrees  to  pay  Datascension  $0.00  per interviewer
hour.  Datascension  will  refund  Knowledge  Networks  the  average  cost  per
recruited  household  for  any  recruited  household  for  which no valid email
address  is  provided.  Knowledge  Networks  will provide Datascension  with  a
"bounced  e-mail  report"  to  facilitate  this process.  The  total  cost  per
interview shall not exceed $0.00 (1.5 times the hourly rate).

3.2    Two weeks after the end of a billing  period,  Datascension shall submit
an invoice for the total number of interviewer hours worked. The billing period
ends  with  the last day of each month and the 15th of each  month  during  the
period  of  performance.   Knowledge   Networks   agrees  to  make  payment  to
Datascension  within  sixty  (60)  days  of  receipt of a  valid  invoice  from
Datascension; if Knowledge Networks does so, it  shall  be  entitled  to take a
five percent (5%) discount on such invoice.

4.     TERM AND TERMINATION

4.1    This  Agreement  shall  become  effective  as of the Effective Date and,
unless  sooner  terminated  in  accordance with Sections  4.2  or  4.3,  or  as
otherwise mutually agreed, shall remain effective until May 31, 2003.

4.2    This Agreement may be terminated  at  any  time  by  a  party, effective
immediately  upon  written  notice,  if  the  other  party:  (a)  undergoes  an
insolvency proceeding that is not dismissed within ninety (90) days;  (b) files
a  petition  in  bankruptcy;  (c)  makes  an  assignment for the benefit of its
creditors; or (d) breaches any of its material  responsibilities or obligations
under this Agreement, which breach is not remedied within thirty (30) days from
receipt of written notice of such breach.

4.3    Knowledge Networks may terminate this Agreement  upon fourteen (14) days
written notice to the other party.  If this Agreement is terminated pursuant to
this Section 4.3
Datascension shall be reimbursed for all the Completed Cases earned and Refusal
Letter Conversion Fees incurred and not yet paid.

4.4    Upon expiration or termination of this Agreement:  (a)  each party shall
return  or,  at  the  disclosing  party's  request,  destroy,  the Confidential
Information of the other party; and (b) Section 4.4 and Articles  6,  7, 8, 10,
11, 12, 13, and 14 shall survive.

5.     NOTICES AND ADDRESSES

5.1    All notices to the parties under this Agreement shall be in writing  and
sent  to  the  names  and addresses as set forth below. Either party may change
such name and address by  notice to the other party in accordance herewith, and
such change shall take effect immediately upon receipt of such notice.

5.2    Datascension, Inc.
       Joey Harmon, Vice President
       145 S. State College Bl., Suite 350
       Brea, California 92821

5.3    Knowledge Networks, Inc.
       Joe J. Viglianti, Vice President
       Knowledge Networks, Inc.
       570 South Avenue East, Suite G
       Cranford, NJ 07016

6.     CONFIDENTIAL INFORMATION

6.1    "Confidential Information"  means any oral, written, graphic or machine-
readable information including, but  not  limited  to,  that  which  relates to
patents,  patent applications, research, product plans, products, developments,
inventions,  processes,  designs,  drawings,  engineering,  formulae,  markets,
software  (including  source and object code), hardware configuration, computer
programs, algorithms, regulatory  information,  medical  reports, clinical data
and  analysis, reagents, cell lines, biological materials,  chemical  formulas,
business  plans,  agreements with third parties, services, customers, marketing
or finances of the  disclosing party, which Confidential Information is related
to this Agreement or in furtherance of it, or, if not related to this Agreement
or in furtherance of  it,  is  designated  in  writing  to  be  confidential or
proprietary,  or  if  given  orally,  is  confirmed  in writing as having  been
disclosed  as  confidential  or proprietary within a reasonable  time  (not  to
exceed thirty (30) days) after the oral disclosure, or which information would,
under the circumstances, appear  to  a  reasonable person to be confidential or
proprietary.

       (a)   Datascension and Knowledge Networks  each  agree  not  to  use any
Confidential Information disclosed to it by the other party for its own use  or
for  any  purpose  other  than  to  carry  out  discussions concerning, and the
undertaking of, the relationship and activities contemplated by this Agreement.
Neither  party  shall  disclose  or  permit  disclosure   of  any  Confidential
Information of the other party to third parties or to employees  of  the  party
receiving  Confidential Information, other than directors, officers, employees,
consultants  and  agents  who  are required to have the information in order to
carry out the relationship and activities  contemplated by this Agreement. Each
party agrees that it shall take all reasonable  measures to protect the secrecy
of and avoid disclosure or use of Confidential Information  of  the other party
in order to prevent it from falling into the public domain or the possession of
persons other than those persons authorized under this Agreement  to  have  any
such  information.  Such  measures  shall  include,  but not be limited to, the
highest degree of care that the receiving party utilizes  to  protect  its  own
Confidential  Information  of  a  similar  nature,  which shall be no less than
reasonable care. Each party agrees to notify the other in writing of any actual
or   suspected   misuse,   misappropriation  or  unauthorized   disclosure   of
Confidential  Information of  the  disclosing  party  which  may  come  to  the
receiving party's attention.

       (b)   Exceptions.  Notwithstanding  the  above, neither party shall have
liability to the other with regard to any Confidential Information of the other
which the receiving parts' can prove:

             (i) was in the public domain at the  time  it was disclosed or has
       entered the public domain through no fault of the receiving party;

             (ii) was known to the receiving party, without restriction, at the
       time of disclosure, as demonstrated by files in existence at the time of
       disclosure;

             (iii)  is  disclosed  with  the  prior  written  approval  of  the
       disclosing party;

             (iv)  was independently developed by the receiving  party  without
       any use of the  Confidential  Information of the disclosing party and by
       employees  of  the receiving party  who  have  not  had  access  to  the
       Confidential Information,  as  demonstrated by files created at the time
       of such independent development;

             (v)  becomes known to the receiving  party,  without  restriction,
       from a source  other  than  the  disclosing party without breach of this
       Agreement by the receiving party and  otherwise  not in violation of the
       disclosing party's rights;

             (vi)  is disclosed generally to third parties  by  the  disclosing
       party without restrictions similar to those contained in this Agreement;
       or

             (vii) is  disclosed  pursuant  to  the  order  or requirement of a
       court,  administrative  agency,  or  other governmental body;  provided,
       however, that the receiving party shall  provide  prompt  notice of such
       court  order  or  requirement  to  the  disclosing  party to enable  the
       disclosing  party  to  seek a protective order or otherwise  Prevent  or
       restrict such disclosure.

6.2    Neither the execution of  this  Agreement,  nor  the  furnishing  of any
confidential information by either party shall be construed as granting to  the
other  party  expressly, by implication, by estoppel, or otherwise, any license
under any invention,  patent,  trademark,  copyright or other proprietary right
now or hereafter owned or controlled by the party furnishing the same.

6.3    Datascension and Knowledge Networks agree  that  unauthorized disclosure
of Confidential information could result in irreparable harm.  Accordingly,  in
the   event  that  either  Datascension  or  Knowledge  Networks  breaches  its
obligations  with respect to Confidential Information under this Agreement, the
party injured  shall be entitled to enjoin any further breach and may take such
additional action  as  it  deems  necessary  and appropriate, including seeking
damages in any court of competent jurisdiction.

7. DELIVERABLES

All information on the Completed Cases developed  under  this contract shall be
owned by Knowledge Networks. Further, all information used and collected during
the recruitment of households including the methodology used  and  developed in
conjunction  with  Knowledge  Networks  shall  be  owned by Knowledge Networks.
Datascension shall have no right to or interest in any such information.

8.     DISPUTES

8.1    The Parties will in good faith effort resolve  any  dispute concerning a
question of fact arising under this Agreement. If a dispute  remains after good
faith negotiations between the Parties to resolve any such dispute, the Parties
agree to submit the dispute to arbitration to be conducted under  the  auspices
of  the American Arbitration Association in San Mateo County, California.  Each
Party hereto shall divide equally the fees and expenses of any arbitrator. Each
Party  shall  also  bear  its  own  attorneys'  expenses  as  a  result  of any
arbitration under this Agreement.

8.2    Each  party  will  defend,  indemnify,  save and hold harmless the other
party, the other party's affiliates, and their officers,  directors, agents and
employees from any and all third-party claims, demands, liabilities,  costs  or
expenses,  including  reasonable attorneys' fees (collectively, "Liabilities"),
resulting  from  the  indemnifying   party's   breach  of  any  material  duty,
representation, or warranty contained in this Agreement,  except there shall be
no  obligation  to  indemnify, defend, save or hold harmless where  Liabilities
result from the gross negligence or knowing and willful misconduct of the other
party. Each party agrees  to  (a) promptly notify the other party in writing of
any indemnifiable claim, and (b) give the other party the opportunity to defend
or  negotiate a settlement of any  such  claim  at  such  party's  expense  and
cooperate  fully  with  the  other  party,  at  that  other party's expense, in
defending or settling such claim. Each party reserves the  right,  at  its  own
expense,  to  participate  in  the  defense  of any matter otherwise subject to
indemnification by the other party.

9.     Datascension  shall  carry  insurance  in  accordance  with  the  marked
sections of Exhibit C.

10.    This Contract shall be governed by and construed  in accordance with the
laws of the State of California.

11 .   This Agreement may not be assigned, in whole or in part, by either party
without the prior written consent of the other party, except to:

       (a)   a purchaser of all or substantially all of the assigning parties
voting stock or assets;

       (b)   an entity with which the assigning party consolidates or merges;
or

       (c)   any wholly-owned subsidiary of the assigning party;

provided that such purchaser, entity, or subsidiary agrees  in  writing  to  be
bound by the terms and conditions hereof, and is not a direct competitor of the
other party.

12.    Any  of  the  provisions  of  this  Agreement  that are determined to be
invalid or unenforceable in any jurisdiction shall be ineffective to the extent
of such invalidity or unenforceability in such jurisdiction,  without rendering
invalid  or  unenforceable  the  remaining  provisions  hereofor affecting  the
validity or enforceability of any of the provisions of this  Agreement  in  any
other jurisdiction.

13.    This  Agreement  may  be executed in any number of counterparts, each of
which shall be an original but  all  of which together shall constitute but one
and the same instrument.

14.    This Agreement constitutes the  entire  agreement  between  the  parties
hereto and supersedes all previous agreements and understandings, whether  oral
or written, express or implied, with respect to the subject matter contained in
this  Agreement  (with  the  exception  of  previous  agreements or portions of
agreements  regarding Confidentiality, which shall remain  in  full  force  and
effect). This  Agreement  may  not  be  altered, amended, or modified except by
written  instrument  signed  by  the duly authorized  representatives  of  both
parties.

IN  WITNESS  WHEREOF, the parties hereto  have  caused  this  Agreement  to  be
executed as of the date first written above.

KNOWLEDGE NETWORKS, INC.                DATASCENSION INC

By:                                     By:
Name:                                   Name:
Title:                                  Title:










Exhibit A

Statement of Work for Knowledge Networks Panel Recruitment Effort

This document provides a summary of the activities that encompass the household
recruitment effort.  These activities include sample preparation and selection,
household recruitment,  and  sample member conversion efforts and are listed by
responsible firm.

Knowledge Networks will:

This information intentionally left blank

Datascension will:

This information intentionally left blank









Exhibit B

Replicate Close Down Procedures

This document describes the procedures  that  are  to be followed to close down
replicates for the Knowledge Networks Recruitment Services.

All telephone numbers in a replicate are released and routed to interviewers by
the CATI as scheduled. Attempts to reach a sample member  are made in each call
window  at  least once. Multiple attempts are made in the evening  and  weekend
time slots. For  those households that are not reached, at least 9 attempts are
made before the telephone number is finalized.

Refusals

When an interviewer  receives  a  refusal  from a household, the case record is
placed on a 3-day delay. After 3 days, the number  is  attempted  again. If, at
that  time,  an  interviewer receives a refusal from a household, the  case  is
placed on 7-day delay.  Within  24  hours  of the refusal, a supervisor reviews
each case to determine the type of refusal and  whether  conversion  should  be
pursued.  All  hostile refusals are finalized immediately. Non-hostile refusals
for which we have an address are mailed a refusal conversion letter.

Refusal conversion  interviewers  are  assigned  to work the refusal cases, The
system delivers non-hostile refusal cases to the refusal  converters,  as  they
are  ready  to  be  called.  Below  are the outcomes that can take place during
refusal conversion:

- -      Conversion is successful, household  is recruited and case is retired as
       a complete.
- -      Conversion fails; case is retired as a final refusal.
- -      Household/telephone number is determined to be ineligible.
- -      Telephone number is no longer working.
- -      Re  contact  with  the  household cannot be  established  and  after  15
       attempts the case is finalized as a final refusal.
- -      Privacy manager devices are  considered hidden refusals. Make at least 3
       attempts on telephones with privacy  manager,  after the 3rd attempt the
       case is finalized.

Ineligibles

Eligible households must have: at least one person 18 years of age or older who
speaks English; a television; electricity; and, one person  18  years of age or
older with the mental and physical capacity to participate in the  survey. Only
telephone  numbers  that  ring at primary residences are eligible. In addition,
households in which the residents  are  out  of  the  area for the entire field
period are classified as ineligible.

Ineligible cases are finalized using the following procedures:

- -      Language  problem.  Interviewers  that  determine a  potential  language
       barrier file the case as a language problem.  The  household  is  called
       again  to  determine  if  there is an adult in the household that speaks
       English. If the language barrier  persists,  the  number is retired as a
       final language barrier.
- -      Television/electricity. A household that does not own  a  television, or
       have electricity, is finalized appropriately (final, ineligible).
- -      Physical/Mental  incapacitation.  When a physical impairment  that  will
       inhibit  participation  (i.e.  visually   impaired)  is  determined  the
       interviewer files the case to supervisor review  and records the problem
       in the call notes. Upon supervisor review, the case  is  finalized.  For
       mental  impairment,  the case will be called at least one time after the
       initial call to determine  if  there  is  anyone in the household who is
       able  to  answer the survey and enroll the household.  If  there  is  no
       success, the case will be finalized.
- -      Not primary  household.  If  the  telephone  number  rings  at  a  group
       quarters,  or  other  non-primary household, the interviewer will record
       the problem and file the  case  for  supervisor  review.  The supervisor
       finalizes the case or determines it should be called again  for  further
       clarification.
- -      Out  of  country.  Residents  that  are  out of the country for the full
       period in which the replicate is active will be classified as ineligible
       for the survey.

Ineligible telephone numbers (not working residential phone line)

Datascension will follow standard procedures to handle  the  various  telephone
line problems that are encountered.

- -      Disconnected Numbers. If the interviewer hears a message reporting  that
       the phone number has been disconnected, or has been changed, it is coded
       as such and the number is retired automatically.
- -      Multiple  ring  no  answers.  If after 9 attempts the only outcome for a
       given number is all ring no answer,  the  case  is  finalized  as a Non-
       Contact.
- -      Businesses. Business lines are finalized as non-residential.
- -      Fax,  modem,  fast  busy signals. Telephone lines that ring to either  a
       fax, modem, or as a fast busy are called twice before being finalized as
       ineligible.

Replicates will be considered  closed  after all the cases in the replicate are
finalized into one of the following dispositions:

Complete (disposition number 1 or 31)
Final refusal (disposition number 12)
Language barrier (disposition number 45)
Business (disposition number 5)
Not contacted after 9 attempts (disposition number 2)
Ineligible (disposition numbers 5,20,40,45,50,51,60,61,63,64,22)


EXHIBIT C

If insurance is required as indicated in  the Agreement, the marked sections of
the following terms shall apply:

[X]    (a)   WORKERS'   COMPENSATION   AND  EMPLOYER'S   LIABILITY   INSURANCE:
       Workers' Compensation insurance shall  be provided as required by law or
       regulation.

       Employer's Liability insurance shall be  provided  in  amount~~ not less
       than  $500,000  per  accident  for  bodily injury by accident,  $500,000
       policy limit by disease, and $500,000  per employee for bodily injury by
       disease.

       Where  permitted  by law, such policies shall  contain  waivers  of  the
       insurer's subrogation rights against Knowledge Networks.

[X]    (b)   GENERAL  LIABILITY  INSURANCE:  Datascension  shall  carry  either
       Comprehensive  General   Liability   Insurance   or  Commercial  General
       Liability Insurance with limits of liability and coverage  as  indicated
       below:

             Premises and Operations;
             Products and Completed Operations;
             Contractual Liability;
             Broad Form Property Damage (including Completed Operations);
             Explosion, collapse and Underground Hazards when Contractor will
             create risk normally covered by such insurance; and
             Personal Injury Liability.

Comprehensive General Liability policy limits shall be not less than a Combined
Single  Limit for Bodily Injury, Property Damage, and Personal Injury Liability
and $ 1,000,000 per occurrence and $2,000,000 aggregate.

Except  with  respect  to  Products  and  Completed  Operations  coverage,  the
aggregate  limits  shall  apply  separately to Contractor's services under this
agreement.

Such  policies  shall name Knowledge  Networks,  its  officers,  directors  and
employees as "Additional  Insured's"  and  shall  stipulate  that the insurance
afforded  Additional  Insured's shall apply as primary insurance  and  that  no
other insurance carried  by any of them shall be called upon to contribute to a
loss covered thereunder.

If  "claims made" policies  are  provided,  Datascension  shall  maintain  such
policies,  without  endangering  aggregate limits as the above-stated minimums,
for at least five years after the expiration of the term of the Agreement.

[   ]   (c)  AUTOMOBILE LIABILITY  INSURANCE:  Datascension  shall carry bodily
       injury,  property damage, and automobile contractual liability  coverage
       for owned, hired, and non-owned automobiles with a combined single limit
       of liability for each accident of not less than $1,000,000.

[   ]  (d)   PROFESSIONAL  LIABILITY:  Datascension  shall  carry  professional
       liability  insurance,  including  errors  and omissions, with limits  of
       coverage of no less than $1 ,000,000, with  a provision for no more than
       a deductible of$100,000, to remain in effect for at least one year after
       completion of services provided to Knowledge Networks.

[   ]  (e)   CERTIFICATES OF INSURANCE: Certificates  of  Insurance  evidencing
       the  required  coverage's  and  limits  shall  be furnished to Knowledge
       Networks before any services are commenced hereunder  and  shall provide
       that  there  will  be  no cancellation or reduction of coverage  without
       thirty  (30)  days  prior written  notice  to  Knowledge  Networks.  All
       insurance policies shall  be  written  by  a  company  authorized  to do
       business  in  California.  Datascension  shall  furnish  copies  of  any
       endorsements subsequently issued that amend coverage's or limits.