Exhibit 99.1
GFK ARBOR LLC SIGNS EXCLUSIVE AGREEMENT WITH GREENFIELD ONLINE
FOR INTERNET SURVEY RESEARCH
WILTON, Conn., Jan. 19 /PRNewswire-FirstCall/ -- Greenfield Online, Inc.
(Nasdaq: SRVY), a leading provider of Internet survey solutions to marketing
research and consulting companies, today reported that GfK ARBOR, LLC (GfK
ARBOR) has signed a new agreement appointing Greenfield Online as their
exclusive supplier of full service Internet survey research services and
sample research data, subject to certain limited exceptions. The companies
have worked together since 2002.
The agreement with GfK ARBOR has an initial term ending on December 31, 2005
and it will automatically renew for successive one-year periods unless cancelled
by either party prior to the expiration of each term. During the term,
Greenfield Online will provide GfK ARBOR with Internet-based survey services,
which include the programming and hosting of surveys, as well as survey
respondents for sample research from its panel of 3.4 million survey takers.
Greenfield Online will also provide marketing support services to GfK ARBOR to
further enhance service to their clients.
"Greenfield Online has consistently delivered high-quality, rapid turnaround
survey research results, enabling us to provide our clients with timely insights
to support critical business decisions," stated John Wittenbraker, Ph.D.,
President and Managing Director of GfK ARBOR. "We look forward to continuing our
mutually beneficial relationship."
"We are very pleased GfK ARBOR has committed to extend its exclusive
relationship with Greenfield Online," stated Dean Wiltse, Greenfield Online's
president and chief executive officer. "Our clients know that reliance on the
Internet and the Greenfield Online panel can improve the way they collect
opinions to support their research requirements, resulting in greater efficiency
and lower cost. The renewal of this long standing relationship confirms
Greenfield Online's ability to consistently deliver innovative survey solutions
that meet our clients needs and produce high quality data results."
About GfK ARBOR
As a trusted marketing research and consulting partner, GfK ARBOR has served
domestic and international clients in industry and government since 1963 and
provides clients with both proprietary brand management tracking research and
product and service optimization systems. GfK ARBOR assists clients in growing
their brands by understanding, building and managing brand equities and
maximizing value through gaining consumer insights and utilizing sophisticated
modeling technologies. For more information go to http://www.gfkarbor.com
About Greenfield Online
Greenfield Online, headquartered in Wilton, CT, is a leading independent
provider of Internet survey solutions to the global marketing research industry.
The company has built and actively manages the Greenfield Online panel, a 100%
double opt-in Internet-based panel of over 3.4 million individuals residing in
households containing an estimated 8.8 million people. This proprietary panel
allows Greenfield to supply its clients with diverse, demographically
representative survey research data. For more information visit
http://www.Greenfield.com.
Company Contact:
Cynthia Brockhoff
Vice President - Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com
Agency Contact:
Martha Griffin
Austin Lawrence Group
Ph: (203)-391-3025
mg@austinlawrence.com
Safe Harbor Statement
Certain statements in this press release constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements may include, without
limitation, predictions and guidance relating to the Company's relationship with
GfK-ARBOR future financial performance and market share expansion, clients,
sales bookings, bid volume, backlog, and Internet penetration of the global
market research industry. In some cases, you can identify forward-looking
statements by terminology such as, "may", "should", "expects", "plans",
"anticipates", "believes", "estimates", "predicts", "potential", "continue", or
the negative of these terms or other comparable terminology. The forward-looking
statements contained herein are based on the Company's current expectations but
they involve a number of risks and, uncertainties and do not reflect the
potential impact of mergers, acquisitions or other business combinations that
may be completed by the Company after the date of this release. Our actual
results and the timing of events could differ materially from those anticipated
in the forward-looking statements as a result of risks and uncertainties, which
include, without limitation, risks related to our ability to maintain the size
and demographic composition of the Greenfield Online panel, our panelists'
responsiveness to our surveys, our reliance of our largest customers, our
ability to compete with marketing research firms and other potential
competitors, our ability to manage our growth and international expansion, our
online business model, demand for our products and services, the strength of our
brand and other risks detailed in our filings with the Securities and Exchange
Commission available at www.sec.gov, including the final Prospectus relating to
our recently completed public offering filed on December 6, 2004. You are urged
to consider these factors carefully in evaluating the forward-looking statements
herein and are cautioned not to place undue reliance on such forward-looking
statements, which are qualified in their entirety by this cautionary statement.
The forward-looking statements made herein speak only as of the date of this
press release and the Company undertakes no obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.
SOURCE Greenfield Online, Inc.
-0- 01/19/2005
/CONTACT: Cynthia Brockhoff, Vice President - Investor Relations, of
Greenfield Online, +1-203-846-5772, or Cbrockhoff@Greenfield.com; or Martha
Griffin of Austin Lawrence Group, +1-203-391-3025, or mg@austinlawrence.com,
for Greenfield Online /
/Web site: http://www.greenfield.com
http://www.gfkarbor.com /
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