Exhibit 99.4

                             [LOGO OF MOLSON COORS]

                    MOLSON AND COORS COMPLETE MERGER TO FORM
                          MOLSON COORS BREWING COMPANY

MONTREAL, Canada, and GOLDEN, Colorado, February 9, 2005 - Molson Inc. (TSX:
MOL.A) and Adolph Coors Company (NYSE: RKY) today announced that they have
completed the transaction announced on July 22, 2004, to combine Molson and
Coors in a merger of equals. Molson Coors Brewing Company is a new global
brewing company with the operating scale and balance sheet strength to be a
major player in the continuing consolidation of the brewing industry.

Molson and Coors shareholders approved the combination at their special
shareholder meetings held on January 28 and February 1, 2005, respectively, and
the Quebec Superior Court approved the transaction as required by Canadian law
on February 2, 2005.

W. Leo Kiely III, chief executive officer of Molson Coors Brewing Company said,
"By combining Molson and Coors, we have created a company with the market and
financial strength necessary to drive organic growth and compete more
effectively in today's increasingly challenging global market, while preserving
the rich heritages of two of the world's most prominent brewing companies. We
look forward to drawing on this brewing heritage and the combined strengths of a
world-class management team to deliver greater value to our customers, partners,
employees and shareholders."

"This transaction marks a new and important chapter in the history of both
companies," said Eric H. Molson, chairman of Molson Coors Brewing Company. "It
leverages successful business relationships and builds on the strategic and
cultural fit between our two companies. With an impressive track record in
brewing excellence, the new Molson Coors Brewing Company will be a dynamic and
competitive organization that will create long-term value for our shareholders
and the communities in which we operate."

SUMMARY OF THE TRANSACTION

The transaction was structured as a Plan of Arrangement under which each share
of Molson held by a Canadian resident was exchanged, at the election of the
holder, for exchangeable shares in a Canadian subsidiary of Molson Coors and/or
Molson Coors stock. Molson shares held by nonresidents of Canada have been
exchanged for Molson Coors stock. The transaction was structured to be
tax-deferred to Canadian resident Molson shareholders who have properly elected
to receive exchangeable shares, and taxable to U.S. holders of Molson shares and
those Canadian resident Molson shareholders who choose to convert to Molson
Coors stock.



Under the Plan of Arrangement, each Molson Class B common share has been
converted into shares which were exchanged for 0.126 voting share and 0.234
non-voting share of Molson Coors (or exchangeable shares, as applicable) and
each Molson Class A non-voting share has been converted into shares which were
exchanged for 0.360 non-voting share of Molson Coors (or exchangeable shares, as
applicable). A total of 2,437,513 Class A exchangeable shares and 32,161,792
Class B exchangeable shares of Molson Coors Canada and 64,275 shares of Class A
common stock and 12,084,689 shares of Class B common stock of Molson Coors
Brewing Company have been issued as part of the merger transaction to former
Molson shareholders. In addition, Molson shareholders of record at close of
business on February 8, 2005, were eligible to receive a CDN $5.44 special
dividend as part of the transaction.

Starting today, the Molson Coors Brewing Company is listed on the New York Stock
Exchange under the ticker symbol NYSE:TAP.A and TAP. On the Toronto Stock
Exchange, Molson Coors common stock trades under the ticker symbol TAP.A and
TAP.NV, and the exchangeable Class A and Class B shares trade under the symbol
TPX.LV.A and TPX.NV.

EXECUTIVE OFFICES AND HEADQUARTERS

Molson Coors executive offices will be located in the metropolitan areas of
Denver, Colorado, and Montreal, Quebec. The Canadian operational headquarters
will be located in Toronto, Ontario, the U.S. operational headquarters will be
in Golden, Colorado, the U.K. headquarters will be in Burton-on-Trent, and the
Brazilian headquarters will be in Sao Paulo, Brazil.

MANAGEMENT STRUCTURE AND BOARD COMPOSITION

Molson Coors Brewing Company is drawing on an accomplished group of leaders from
both companies: Eric H. Molson serves as chairman of the Board; W. Leo Kiely
III, chief executive officer; Daniel J. O'Neill, vice chairman, synergies and
integration; and Timothy V. Wolf, chief financial officer.

Molson Coors Brewing Company will have a 15-member Board of Directors composed
of five members nominated by the Molson family, five members nominated by the
Coors family and three directors elected by the company's non-voting
shareholders including holders of non-voting exchangeable shares. W. Leo Kiely
III and Daniel J. O'Neill are directors. Nine members of the company's Board of
Directors will be independent of management and the controlling shareholders.

SYNERGIES AND COST SAVINGS

The company has established an Office of Synergies and Integration to facilitate
the development and implementation of plans to achieve the expected benefits of
the transaction. Through this Office, chaired by Daniel J. O'Neill, the company
expects to achieve annualized synergies of approximately US$175 million over
three years.

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The principal sources of these synergies include the optimization of brewery
networks, increased procurement efficiencies, streamlined organizational design
and consolidated administrative functions.

PORTFOLIO OF BRANDS

The Molson Coors company has a well-established beverage portfolio that includes
Coors Light, Molson Canadian and Carling. In addition, Coors, Keystone, Aspen
Edge, Zima XXX, Worthington's, Molson Ultra, Export, Molson Dry, Rickard's and
Kaiser will be important brands in the portfolio.

ABOUT MOLSON COORS BREWING COMPANY

Molson Coors Brewing Company (NYSE: TAP, TSX: TAP.NV) is the fifth-largest
brewer in the world, with pro-forma combined annual volume of 60 million
hectoliters and net sales of more than US$6 billion. Molson Coors has a leading
market share in Canada and in the U.K., a growth profile in the U.S. and an
emerging market opportunity in Brazil, as well as a portfolio of
well-established brands including Molson Canadian, Coors Light and Carling.
Founded by pioneering families and tracing its roots back to 1786, Molson Coors
Brewing Company has 18 breweries and 15,000 employees worldwide.

FORWARD-LOOKING STATEMENTS

This press release includes "forward-looking statements" within the meaning of
the U.S. federal securities laws. Forward-looking statements are commonly
identified by such terms and phrases as "would," "may," "will," "expects" or
"expected to" and other terms with similar meaning indicating possible future
events or actions or potential impact on the businesses or shareholders of
Molson Coors Brewing Company (the "Company"). All forward-looking statements in
this press release are expressly qualified by information contained in the
Company's filings with regulatory authorities. The Company does not undertake to
update forward-looking statements, whether as a result of new information,
future events or otherwise.

Certain factors that could cause the Company's results to differ materially from
those described in the forward-looking statements can be found in the definitive
proxy statement and the periodic reports filed by the Company with the
Securities and Exchange Commission and available at the Securities and Exchange
Commission's internet site (http://www.sec.gov).

CONTACTS

Investors                                            Media
Dave Dunnewald                                       Sylvia Morin
303-279-6565                                         514-590-6345

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