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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): February 16, 2007

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

    Texas                       0-19797                         74-1989366
  (State of                   (Commission                     (IRS Employer
incorporation)                File Number)                Identification Number)

                                  550 Bowie St.
                               Austin, Texas 78703
                    (Address of principal executive offices)

               Registrant's telephone number, including area code:
                                 (512) 477-4455

Check the appropriate box if the Form 8-K filing is intended to simultaneously
satisfy the reporting obligation of the registrant under any of the following
provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act

[ ] Soliciting material pursuant to Rule 14a-12 of the Exchange Act

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) Exchange Act

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) Exchange Act

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ITEM 8.01     OTHER EVENTS

Effective February 16, 2007 the Company's Board of Directors revised the
Company's Corporate Governance Principles, Board of Directors' Mission Statement
& Role Definition. The revised document is attached to this 8-K as Exhibit 99.1.

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(d) Exhibit

      99.1    Corporate Governance Principles, Board of Directors' Mission
              Statement & Role Definition

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         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                WHOLE FOODS MARKET, INC.


Date: February 19, 2007                         By: /s/ Glenda Chamberlain
                                                    ----------------------------
                                                    Glenda Chamberlain
                                                    Executive Vice President and
                                                    Chief Financial Officer

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