EXHIBIT 10.10

                         INDEMNIFICATION AGREEMENT

       This  Agreement  is made this 29th day of June 2005  between NEW EXM
INC.,  a Kentucky  corporation,  whose name will be changed to ASHLAND INC.
("Company"), and the undersigned individual ("Director").

                                WITNESSETH:

       WHEREAS,  Company was  organized  for the purpose of engaging in the
transactions  contemplated  by that certain Master  Agreement,  dated as of
March 18, 2004,  among Ashland Inc., ATB Holdings  Inc., EXM LLC,  Company,
Marathon  Oil  Corporation,  Marathon  Domestic  LLC,  among  Marathon  Oil
Company, USX Corporation, and Marathon Ashland Petroleum LLC, as amended by
Amendment  No.  1,  dated as of April 27,  2005 (as  amended,  the  "Master
Agreement"); and

       WHEREAS,  pursuant to the Master Agreement,  EXM LLC will merge into
Company, following the merger of Ashland Inc. ("Old Ashland") into EXM LLC,
as a result of which Company will become the successor of Old Ashland,  and
will change its corporate name to Ashland Inc.; and

       WHEREAS,  Director has provided  valuable service as a member of the
Board of Directors of Old Ashland, and Company desires Director to serve as
a member of its Board of Directors,  thereby  performing a valuable service
for Company; and

       WHEREAS,   Article  X  of  the  Amended  and  Restated  Articles  of
Incorporation  of Company (the "Article")  authorizes  Company to indemnify
directors of Company to the maximum extent permitted by law; and

       WHEREAS, the Article authorizes Company to enter into contracts with
members of its Board of Directors with respect to  indemnification  of such
directors; and

       WHEREAS,  recent  developments  with respect to the applications and
enforcement of indemnification provisions and the availability of insurance
to protect  directors against  liabilities  generally have raised questions
concerning  the  adequacy and  reliability  of the  protection  afforded to
directors thereby; and

       WHEREAS,  to provide  greater  certainty  with respect to Director's
right to  indemnification  and the  payment  thereof,  and  thereby  induce
Director to serve as a member of the Board of Directors of Company, Company
has determined and agreed to enter into this Agreement with Director.

       Now, THEREFORE, in consideration of Director's agreement to serve as
a Director after the date of this Agreement,  Company and Director agree as
follows:





       1.  Indemnity of Director.  Subject only to the exclusions set forth
in  Sections  2 and 12 of this  Agreement,  Company  hereby  agrees to hold
harmless and indemnify  Director  against any and all reasonable  costs and
expenses  (including,   but  not  limited  to,  attorneys'  fees)  and  any
liabilities (including, but not limited to, judgments, fines, penalties and
reasonable  settlements)  paid by or on  behalf  of,  or  imposed  against,
Director in connection  with any  threatened,  pending or completed  claim,
action,  suit  or  proceeding,  whether  civil,  criminal,  administrative,
legislative, investigative or other (including any appeal relating thereto)
and whether made or brought by or in the right of Company or otherwise,  in
which  Director  is, was or at any time  becomes a party or witness,  or is
threatened to be made a party or witness,  or  otherwise,  by reason of the
fact that  Director  is, was or at any time  becomes a  director,  officer,
employee  or agent of Company or a  director,  officer,  partner,  trustee,
employee or agent of an Affiliate of Company,  as hereafter defined, or any
employee  benefit plan  maintained by Company or any Affiliates of Company.
As used in this Agreement,  an Affiliate of Company means any  corporation,
partnership  or other entity which,  directly or indirectly,  controls,  is
controlled by or is under common control with Company.

       2. Limitations on Indemnity.  No indemnity  pursuant to Section 1 of
this  Agreement   shall  be  paid  by  Company  if  a  court  of  competent
jurisdiction  renders  a Final  Adjudication,  as  hereinafter  defined  in
section 5, on the merits that such  indemnity is  prohibited  by law; or to
the extent and only to the extent  that,  prior to a Change of Control,  as
hereinafter  defined,  a majority of the Board of Directors of Company or a
duly designated  committee thereof,  in either case consisting of directors
who are not at the time parties to the claim,  action,  suit or  proceeding
against Director, determines that the amount of expenses and/or settlements
for which indemnification is sought is unreasonable.

       For  purposes  of this  Agreement,  a "Change in  Control"  shall be
deemed  to have  occurred  if [i] any  "person"  (as  such  term is used in
Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended
("Exchange  Act")),  other  than  a  trustee  or  other  fiduciary  holding
securities  under an  employee  benefit  plan of Company  or a  corporation
owned,   directly  or  indirectly,   by  the  shareholders  of  Company  in
substantially  the same proportions as their ownership of stock of Company,
is or becomes  the  "beneficial  owner" (as defined in Rule 13d-3 under the
Exchange Act), directly or indirectly of securities of Company representing
20% or more of the  combined  voting power of  Company's  then  outstanding
voting   securities;   or  [ii]  during  any  period  of  twenty-four  (24)
consecutive  months  (not  including  any period  prior to the date of this
Agreement), individuals who at the beginning of such period constituted the
Board of Directors  of Company and any new director  (other than a director
designated  by a person who has entered into an  agreement  with Company to
effect a transaction  described in clauses [iii] or [iv] of this Paragraph)
whose  election by the Board of  Directors  or  nomination  for election by
Company's  shareholders was approved by a vote of at least two-thirds (2/3)
of the  directors  then still in office who either  were  directors  at the
beginning of the period or whose  election or  nomination  for election was
previously  so approved,  cease for any reason to  constitute a majority of
the Board of  Directors  or [iii] the  shareholders  of  Company  approve a
merger or consolidation of Company with any other  corporation,  other than
(a) a merger  or  consolidation  of the  Company  into or with a direct  or
indirect  wholly-owned  subsidiary,  or (b) a merger or consolidation which
would  result  in the  voting  securities  of the  Company  outstanding  or
converted into voting securities of the surviving entity being at least 70%
of the combined  voting power of the voting  securities  of Company or such
surviving   entity



                                    -2-

outstanding  immediately  after such merger or  consolidation;  or [iv] the
shareholders of Company  approve a plan of complete  liquidation of Company
or an  agreement  for  the  sale  or  disposition  by  Company  of  all  or
substantially  all of the assets  owned by  Company,  whether  directly  or
indirectly;  provided,  however,  that  no sale  or  disposition  of all or
substantially  all of the assets owned by Company  shall be deemed to occur
unless  assets  constituting  80% of the total  assets of the  Company  are
transferred  pursuant  to such  sale or  disposition.  Notwithstanding  the
foregoing,  none of the  transactions  provided for in that certain  Master
Agreement,  dated as of March 18, 2004,  among Ashland  Inc.,  ATB Holdings
Inc., EXM LLC,  Company,  Marathon Oil Corporation,  Marathon Domestic LLC,
,among  Marathon  Oil  Company,  USX  Corporation,   and  Marathon  Ashland
Petroleum  LLC, as amended by  Amendment  No. 1, dated as of April 27, 2005
(as  amended,  the "Master  Agreement"),  shall be deemed to  constitute  a
Change in Control.

       3.  Continuation  of Indemnity.  All agreements  and  obligations of
Company  contained  in this  Agreement  shall  continue  during  the period
Director serves in any capacity entitling Director to indemnification under
this Agreement and shall  continue  thereafter so long as Director shall be
subject to any possible claim or threatened,  pending or completed  action,
suit or proceeding, whether civil, criminal, administrative, legislative or
investigative, or other, arising as a result of acts or omissions occurring
during the period Director served as a director of Company.

       4.  Notification  of Claim.  It shall be a  condition  precedent  to
indemnification under this Agreement that, within twenty days after receipt
by Director of actual notice that  Director is or will be a party,  witness
or  otherwise  involved  in any  threatened  or  pending  action,  suit  or
proceeding  described in Section 1 of this  Agreement,  Director shall have
notified Company in writing of the assertion or commencement  thereof;  but
the omission to so notify  Company  will not relieve it from any  liability
which it may have to Director otherwise than under this Agreement.

       5.  Advancement  of Costs  and  Expenses.  The  costs  and  expenses
incurred  by  Director  in   investigating,   defending  or  appealing  any
threatened or pending claim or any  threatened or pending  action,  suit or
proceeding  described in Section 1 of this Agreement  shall, at the written
request  of  Director,  be paid by  Company  within  ten  (10)  days  after
receiving  copies of  invoices  presented  to  Director  for such costs and
expenses,  in advance of a Final Adjudication on the merits (as hereinafter
defined) or settlement,  with the understanding,  undertaking and agreement
hereby made and entered into by Director and Company,  that Director shall,
if it is ultimately  determined in accordance with Section 2 or pursuant to
Section 12 that  Director  is not  entitled to be  indemnified,  or was not
entitled to be fully  indemnified,  repay to Company  such  amount,  or the
appropriate portion thereof,  so paid or advanced.  Such advancements shall
be made at least  quarterly.  For purposes of this  Section,  an order of a
court shall not be deemed a "Final  Adjudication"  under  Section 2, and no
matter   adjudicated   by  a  court  order  shall  be  deemed   "ultimately
determined," unless and until (i) the time to appeal,  petition for writ of
certiorari or allocatur,  or otherwise seek appellate review or to move for
reargument,  rehearing,  or reconsideration of the order has expired and no
appeal,  petition for writ of  certiorari,  allocatur,  or other  appellate
review, or proceedings for reargument,  rehearing, or reconsideration shall
be then pending, or (ii)


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in the event that an appeal,  petition for writ of certiorari or allocatur,
or other  appellate  review or reargument,  rehearing,  or  reconsideration
thereof has been sought, such order shall have been affirmed by the highest
court to which such order was  appealed or from which a writ of  certiorari
or  allocatur,  or other  appellate  review or  reargument,  rehearing,  or
reconsideration  was sought,  and the time to take any further  appeal,  to
petition for writ of certiorari or allocatur,  to otherwise  seek appellate
review, or to move for reargument, rehearing, or reconsideration shall have
expired.

       6.  Enforcement.  If a claim for payment under this Agreement is not
paid in full by Company  within ninety days after a written demand has been
delivered by Director to Company, or within thirty days after delivery of a
written  demand by Director to Company based upon a final and  unappealable
judgment of a court of  competent  jurisdiction,  Director  may at any time
thereafter  bring suit against  Company to recover the unpaid amount of the
claim  and,  if  successful  in whole or in part,  Director  shall  also be
entitled to be paid all costs and  expenses  (including  but not limited to
attorneys' fees) incurred by Director in prosecuting such suit. In any suit
brought by Director to enforce this Agreement, the burden of proof shall be
on Company to establish  that Director is not entitled to the relief sought
under this Agreement.

       7. Establishment of Security.  In the event of a Potential Change in
Control,  as hereafter  defined,  Company  shall,  upon written  request of
Director,  obtain an  irrevocable  letter of credit  issued by a commercial
bank,  satisfactory  to  Director,  which  letter of credit shall be in the
amount of $10,000,000, shall have a term of ten years, shall name Director,
and  Director's  spouse,  heirs and personal and legal  representatives  as
beneficiary and shall permit  Director,  and Director's  heirs and personal
and legal representatives to draw thereunder from time to time such amounts
as are due and owing to Director under this Agreement,  whether in the form
of an  advancement  or  indemnification  or  otherwise,  upon  delivery  of
Director's  certificate  to the effect that Director is entitled to be paid
such  amounts  pursuant to the terms of this  Agreement.  The issuer of the
letter of credit  shall be chosen by Director  and all  expenses,  fees and
other   disbursements   incurred  in  connection   with  the  issuance  and
enforcement of such letter of credit shall be paid by Company.  Obtaining a
letter of credit shall not relieve Company of any of its obligations  under
this Agreement.

       The parties  acknowledge  that Director will have no adequate remedy
at law if Company breaches its obligations  under this Section 7, and agree
that, in addition to any other  remedies  which may be available,  Director
shall be entitled to the equitable  remedy of specific  performance  in the
event of a breach  or  threatened  breach  by  Company  of its  obligations
hereunder.  Director and Company  further agree that a monetary  remedy for
breach  of  this  Agreement,  at  some  later  date,  will  be  inadequate,
impracticable  and  difficult  to prove and further  agree that such breach
would cause Director  irreparable harm.  Accordingly,  Director and Company
agree that Director shall be entitled to temporary and permanent injunctive
relief to enforce this  Agreement  without the necessity of proving  actual
damages or  irreparable  harm.  Director  and  Company  further  agree that
Director shall be entitled to such injunctive relief,  including  temporary
restraining  orders,  preliminary  injunctions  and permanent  injunctions,
without the  necessity of posting bond or other  undertaking  in connection
therewith.  Any such requirement of bond or undertaking is hereby waived by
Company.

                                    -4-


       For  purposes of this  Agreement,  a  "Potential  Change in Control"
shall be deemed to have  occurred if [i] Company  enters into an agreement,
the  consummation  of which would result in the  occurrence  of a Change in
Control;  [ii] any person,  other than a trustee or other fiduciary holding
securities  under an  employee  benefit  plan of Company  or a  corporation
owned,   directly  or  indirectly,   by  the  stockholders  of  Company  in
substantially  the same proportions as their ownership of stock of Company,
who is on the date hereof,  or hereafter  becomes,  the  beneficial  owner,
directly or  indirectly,  of  securities  of Company  representing  fifteen
percent  (15%)  or more of the  combined  voting  power of  Company's  then
outstanding  voting  securities,  hereafter  or  thereafter  increases  its
beneficial  ownership of such securities by one-half  percent (.5%) or more
over the  percentage  so owned by such  person on the date hereof or on the
date of becoming such a beneficial  owner;  or [iii] the Board of Directors
of Company  adopts a resolution  to the effect  that,  for purposes of this
Agreement, a Potential Change in Control has occurred.

       8. Contribution. If the full indemnity provided in Section 1 of this
Agreement may not be paid to Director  because of any  exclusion  resulting
from  Section  2 of  this  Agreement,  then in  respect  of any  actual  or
threatened  claim,  action,  suit or proceeding in which Company is jointly
liable with  Director (or would be if joined in such claim)  Company  shall
contribute to the amount of expenses and  liabilities  incurred by Director
in such  proportion as is appropriate to reflect [i] the relative  benefits
received by Company on the one hand and Director on the other hand from the
acts or omissions from which such claim,  action,  suit or proceeding arose
and [ii] the  relative  fault of Company,  including  its other  directors,
officers, agents, employees and other representatives,  on the one hand and
of  Director  on the other hand in  connection  with the acts or  omissions
which resulted in such claim,  action,  suit or proceeding,  as well as any
other  relevant  equitable  considerations.  The relative fault of Company,
including  its  other  directors,  officers,  agents,  employees  and other
representatives, on the one hand and of Director on the other hand shall be
determined  by reference  to,  among other  things,  the parties'  relative
intent,  knowledge,  access to  information  and  opportunity to correct or
prevent  the  circumstances  resulting  in  such  claim,  action,  suit  or
proceeding.  Company  agrees  that it would  not be just and  equitable  if
contribution  pursuant  to  this  Section  8 were  determined  by pro  rata
allocation  or any other  method  of  allocation  which  does not take into
account the foregoing equitable considerations.

       9. Partial Indemnity. If Director is entitled under any provision of
this Agreement to  indemnification  by Company for some or a portion of the
costs,   expenses,   judgments,   fines,  penalties  and  amounts  paid  in
settlement,   but  not  for  the  total  amount   thereof,   Company  shall
nevertheless  indemnify  Director for the portion thereof to which Director
is entitled.

       10.  Non-exclusivity.  The rights of Director  under this  Agreement
shall be in  addition  to any  other  rights  Director  may have  under the
Amended and Restated Articles of Incorporation or By-laws of Company,  both
as amended,  agreement, vote of shareholders or disinterested directors, as
a matter of law or otherwise.

       Without  limiting the foregoing,  the parties  expressly agree that,
upon the merger of EXM LLC into  Company,  following  the merger of Ashland
Inc. into EXM LLC, as provided for in the Master  Agreement,  Company shall
assume, and thereafter perform,  any and all obligations of Ashland Inc.


                                    -5-


to  provide  indemnification  and  advancement  of  expenses  to  Director,
including,  without  limitation,  under all  obligations  owed  under  that
certain  Indemnification  Agreement between Ashland Inc. and Director dated
_____________.

       11.  Subrogation.  In the event of any payment under this Agreement,
Company  shall be  subrogated  to the extent of such  payment to all of the
rights of recovery of Director,  who shall execute all papers  required and
shall do everything that may be necessary to secure such rights,  including
the execution of such documents  necessary to enable Company effectively to
bring suit to enforce such rights.

       12. No  Duplication  of Payments.  Company shall not be liable under
this  Agreement to make any payment to the extent  Director  has  otherwise
actually received payment (under any insurance policy, By-law or otherwise)
of the amounts otherwise payable by Company under this Agreement.  Director
shall use best  efforts  to  collect  from all third  parties  any  amounts
otherwise payable by Company under this Agreement.  If Director is entitled
to but has not received  payment  from a third party  (under any  insurance
policy or otherwise) of amounts otherwise payable by the Company under this
Agreement,  Company shall  nevertheless  pay Director such amounts with the
understanding,  undertaking  and agreement  hereby made and entered into by
Director  and Company that  Director  will repay to Company such amounts to
the extent they are ultimately paid to Director by such third party.

       13. Binding  Effect.  This Agreement shall be binding upon and inure
to the  benefit  of and be  enforceable  by the  parties  hereto  and their
respective  successors  and  assigns,  including  any  direct  or  indirect
successor  by  purchase,  merger,  consolidation  or  otherwise  to  all or
substantially  all of the business  and/or  assets of Company,  heirs,  and
personal and legal representatives;  provided, however, that this Agreement
is  personal  to  Director  and may not be  transferred  or  encumbered  by
Director in any way.

       14.  Severability.   The  provisions  of  this  Agreement  shall  be
severable in the event that any of the  provisions  hereof  (including  any
provision  within a single  section,  paragraph or sentence)  are held by a
court  of  competent   jurisdiction  to  be  invalid,   void  or  otherwise
unenforceable, and the remaining provisions shall remain enforceable to the
fullest extent permitted by law.

       15.  Change in Law.  To the  extent  that a change in  Kentucky  law
(whether   by  statute  or  judicial   decision)   shall   permit   broader
indemnification or advancement of expenses than is provided under the terms
of the By-laws of Company and this Agreement, Director shall be entitled to
such broader indemnification and advancements,  and this Agreement shall be
deemed to be amended to such extent.

       16. Governing Law; Amendment.

              A.  This  Agreement  shall be  interpreted  and  enforced  in
       accordance with the laws of the Commonwealth of Kentucky.

              B. Except as provided in paragraph 15 hereof,  no  amendment,
       modification,


                                    -6-

       termination or  cancellation  of this  Agreement  shall be effective
       unless in writing signed by both parties hereto.

       17. Notices.  Any notice to Company or Director under this Agreement
shall be in writing and shall be delivered  personally or sent by overnight
courier service or certified mail:

       If to Company:                          Ashland Inc.
                                               50 E. RiverCenter Blvd.
                                               P.O. Box 391
                                               Covington, Kentucky 41012-0391
                                               Attn: Secretary

       If to Director:                         NAME
                                               ADDRESS


       IN WITNESS WHEREOF,  the parties hereto have executed this Agreement
on and as of the day and year first above written.

                           New EXM Inc. (whose name will be changed to Ashland
                           Inc.)

                           By:
                           --------------------------------------------------
                           Name:      James J. O'Brien
                           Title:     Chief Executive Officer

                           Director:


                           --------------------------------------------------
                           NAME



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