EXHIBIT 10.1

[NAME
ADDRESS]




Dear Mr. _________________:

     Ashland Inc.  considers the  establishment  and maintenance of a sound
and vital  management to be essential to protecting  and enhancing the best
interest of the Company and its shareholders.  In this regard,  the Company
recognizes that, as is the case with many publicly-held  corporations,  the
possibility  of a Change in Control of the Company does exist and that such
possibility, and the uncertainty and questions which a Change in Control of
the Company  may raise among  management,  may result in the  departure  or
distraction of management personnel to the detriment of the Company and its
shareholders.  In addition,  difficulties  in attracting  and retaining new
senior management personnel may be experienced.  Accordingly,  on the basis
of the  recommendation  of the Personnel and Compensation  Committee of the
Board, the Board has determined that  appropriate  steps should be taken to
reinforce and encourage the continued  attention and  dedication of certain
members of the  Company's  management,  including  you,  to their  assigned
duties  without  distraction  in the  face  of the  potentially  disruptive
circumstances  arising from the  possibility  of a Change in Control of the
Company.

     In order to encourage you to remain in the employ of the Company, this
Agreement  sets forth those  benefits which the Company will provide to you
in the  event  your  employment  with  the  Company  terminates  under  the
circumstances specified in this Agreement.


SECTION A.  DEFINITIONS

     1. "Agreement" shall mean this letter agreement.

     2. "Board" shall mean the Company's Board of Directors.

     3.  "Cause"  shall  occur  hereunder  only  upon (A) the  willful  and
continued  failure by you  substantially  to perform  your  duties with the
Company (other than any such failure resulting from your incapacity that is
less than 6 months in duration due to physical or mental illness or injury)
after a written demand for  substantial  performance is delivered to you by
the  Board  which  specifically  identifies  the  manner in which the



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Board believes that you have not substantially  performed your duties,  (B)
the willful engaging by you in gross misconduct materially and demonstrably
injurious to the Company after a written demand to cease such misconduct is
delivered to you by the Board, or (C) your conviction of or the entering of
a plea of nolo  contendre to the  commission  of a felony  involving  moral
turpitude.  For purposes of this  paragraph,  no act, or failure to act, on
your part shall be considered "willful" unless done, or omitted to be done,
by you not in good faith and without  reasonable belief that your action or
omission  was in the best  interest  of the  Company.  Notwithstanding  the
foregoing, you shall not be deemed to have been terminated for Cause unless
and until there  shall have been  delivered  to you a copy of a  resolution
duly adopted by the affirmative vote of not less than three-quarters of the
entire  membership  of the Board at a meeting of the Board  called and held
for the purpose,  among others, (after at least 20 days prior notice to you
and an opportunity for you, together with your counsel,  to be heard before
the Board),  of finding that (i) in the good faith opinion of the Board you
failed to perform your duties or engaged in  misconduct  as set forth above
in subparagraph (A) or (B) of this paragraph,  and that you did not correct
such failure or cease such misconduct after being requested to do so by the
Board, or (ii) as set forth in subparagraph (C) of this paragraph, you have
been  convicted  of or  have  entered  a  plea  of  nolo  contendre  to the
commission of a felony involving moral turpitude.

     4. "Change in Control of the Company" shall be deemed to have occurred
if (i) there shall be consummated  (A) any  consolidation  or merger of the
Company (a "Business Combination"), other than a consolidation or merger of
the Company into or with a direct or indirect wholly-owned  subsidiary,  in
which the  shareholders  of the Company own,  directly or indirectly,  less
than 50% of the then  outstanding  shares of common  stock of the  Business
Combination  that  are  entitled  to vote  generally  for the  election  of
directors  of the Business  Combination  or pursuant to which shares of the
Company's  Common Stock would be converted  into cash,  securities or other
property,  other than a merger of the  Company in which the  holders of the
Company's Common Stock immediately  prior to the merger have  substantially
the  same  proportionate   ownership  of  common  stock  of  the  surviving
corporation  immediately after the merger, or (B) any sale, lease, exchange
or transfer (in one transaction or a series of related transactions) of all
or substantially all the assets of the Company, provided,  however, that no
sale,  lease,  exchange or other transfer of all or  substantially  all the
assets of the Company shall be deemed to occur unless  assets  constituting
80% of the total  assets of the  Company are  transferred  pursuant to such
sale,  lease,  exchange or other transfer,  or (ii) the shareholders of the
Company  shall  approve  any  plan  or  proposal  for  the  liquidation  or
dissolution of the Company, or (iii) any Person,  other than the Company or
a Subsidiary  thereof or any employee benefit plan sponsored by the Company
or a Subsidiary  thereof,  shall become the  beneficial  owner  (within the
meaning of Rule 13d-3 under the Exchange  Act) of securities of the Company
representing 15% or more of the combined voting power of the Company's then
outstanding  securities  ordinarily  (and apart  from  rights  accruing  in
special  circumstances)  having  the  right  to  vote  in the  election  of
directors,  as  a  result  of a  tender  or  exchange  offer,  open  market
purchases,



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privately-negotiated  purchases or  otherwise,  without the approval of the
Board or (iv) at any time  during a period  of two (2)  consecutive  years,
individuals who at the beginning of such period constituted the Board shall
cease for any reason to constitute at least a majority thereof,  unless the
election or the  nomination for election by the Company's  shareholders  of
each new director  during such two-year period was approved by a vote of at
least  two-thirds of the directors  then still in office who were directors
at the beginning of such two-year period.

     5. "COBRA" shall mean the Consolidated  Omnibus Budget  Reconciliation
Act, as amended.

     6.  "Common  Stock"  shall mean the common  stock,  par value $.01 per
share, of the Company.

     7. "Company" shall mean Ashland Inc. and any successor to its business
and/or  assets which  executes and delivers the  agreement  provided for in
Section F, paragraph 1 hereof or which  otherwise  becomes bound by all the
terms and provisions of this Agreement by operation of law.

     8.  "Competitive  Activity"  shall  have the  meaning  as set forth in
Section C, paragraph 2.

     9.  "Competitive  Operation"  shall  have the  meaning as set forth in
Section C, paragraph 2.

     10. "Confidential  Information" shall mean information relating to the
Company's,  its divisions' and Subsidiaries' and their successors' business
practices and business interests,  including,  but not limited to, customer
and supplier  lists,  business  forecasts,  business and  strategic  plans,
financial and sales information, information relating to products, process,
equipment,   operations,   marketing   programs,   research,   or   product
development,  engineering records, computer systems and software, personnel
records or legal records.

     11.  "Date  Of  Termination"  shall  mean:  (A) if this  Agreement  is
terminated for Disability, thirty (30) days after the Notice of Termination
is given by the Company to you  (provided  that you shall not have returned
to the  performance of your duties on a full-time  basis during such thirty
(30) day period),  (B) if your  employment is terminated for Good Reason by
you,  the date  specified  in the  Notice of  Termination,  and (C) if your
employment is terminated  for any other reason,  the date on which a Notice
of  Termination  is received by you unless a later date is  specified.  For
purposes of applying the provisions of this paragraph 11, the determination
of when your  employment is terminated  shall be made  consistent  with the
Section 409A Provisions.



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     12.  "Disability" shall occur when: if, as a result of your incapacity
due to  physical  or mental  illness,  you shall have been absent from your
duties with the Company for six (6)  consecutive  months and shall not have
returned to full-time  performance  of your duties  within thirty (30) days
after written notice is given to you by the Company.

     13. "Exchange Act" shall mean the Securities  Exchange Act of 1934, as
amended.

     14. "Excise Tax" shall have the meaning as set forth in Section E.

     15. "Good Reason" shall mean:

         (a) without your express  written  consent,  the assignment to you
         after  a  Change  in  Control  of  the  Company,   of  any  duties
         inconsistent with, or a significant diminution of, your positions,
         duties,  responsibilities  or status with the Company  immediately
         prior to a Change in Control of the Company,  or a  diminution  in
         your titles or offices as in effect  immediately prior to a Change
         in Control  of the  Company  or any  removal  of you from,  or any
         failure to reelect you to, any of such positions;

         (b) a  reduction  by the  Company  in your  base  salary in effect
         immediately prior to a Change in Control of the Company;

         (c) the failure by the Company to continue in effect any  savings,
         stock  ownership,  pension,  life  insurance,  health,  dental and
         accident or disability plan in which you are  participating or are
         eligible to  participate at the time of a Change in Control of the
         Company  (or  plans  providing  you  with  substantially   similar
         benefits), except as otherwise required by the terms of such plans
         as in effect at the time of any Change in Control of the  Company,
         or the taking of any action by the Company  which would  adversely
         affect your  participation  in or materially  reduce your benefits
         under any of such  plans or  deprive  you of any  material  fringe
         benefits  enjoyed  by you at the time of the  Change in Control of
         the  Company or the failure by the Company to provide you with the
         number  of  paid  vacation  days to  which  you  are  entitled  in
         accordance with the vacation  policies of the Company in effect at
         the  time  of a  Change  in  Control  of  the  Company,  unless  a
         comparable plan is substituted therefor;

         (d) the failure by the Company to continue in effect any incentive
         plan or arrangement  (including without limitation,  the Company's
         Incentive  Compensation  plan,  annual bonus and contingent  bonus
         arrangements  and  credits  and the right to  receive  performance
         awards and similar incentive  compensation  benefits) in which you
         are  participating  at the  time of a  Change  in  Control  of the
         Company (or to substitute and continue other plans or



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         arrangements  providing you with substantially  similar benefits),
         except as  otherwise  required  by the  terms of such  plans as in
         effect at the time of any Change in Control of the Company;

         (e) the  failure by the  Company to continue in effect any plan or
         arrangement  to  receive  securities  of the  Company  (including,
         without  limitation,  any  plan  or  arrangement  to  receive  and
         exercise  stock options,  stock  appreciation  rights,  restricted
         stock or grants thereof or to acquire stock or other securities of
         the  Company)  in  which  you are  participating  at the time of a
         Change in Control of the Company (or to  substitute  and  continue
         plans or  arrangements  providing you with  substantially  similar
         benefits), except as otherwise required by the terms of such plans
         as in effect at the time of any Change in Control of the  Company,
         or the taking of any action by the Company  which would  adversely
         affect your  participation  in or materially  reduce your benefits
         under any such plan;

         (f) the  relocation  after a Change in Control  of your  principal
         place of business to a location that exceeds a 50 mile radius from
         your  principal  place of  business  before the Change in Control,
         except for required travel on the Company's  business to an extent
         substantially   consistent  with  your  present   business  travel
         obligations,  or, in the event you consent to any such relocation,
         the  failure  by the  Company  to pay (or  reimburse  you for) all
         reasonable moving expenses incurred by you relating to a change of
         your principal residence in connection with such relocation and to
         indemnify you against any loss (defined as the difference  between
         the actual  sale price of such  residence  and the  greater of (a)
         your  aggregate  investment  in such  residence,  or (b) the  fair
         market  value  of  such  residence  as  determined  by  Relocation
         Properties   Management   LLC  or  other  real  estate   appraiser
         reasonably  satisfactory to both you and the Company)  realized in
         the sale of your principal  residence in connection  with any such
         change of residence;

         (g) any breach by the Company of any  material  provision  of this
         Agreement; or

         (h) any  failure by the Company to obtain the  assumption  of this
         Agreement by any successor or assign of the Company.

     16. "Gross-up  Payment" shall have the meaning as set forth in Section
E.

     17. "Notice of  Termination"  shall mean a notice which shall indicate
the specific termination  provision in this Agreement relied upon and shall
set forth in  reasonable  detail  the facts and  circumstances  claimed  to
provide a basis for termination of your  employment  under the provision so
indicated.  For purposes of applying the  provisions of this  paragraph 17,
the  determination  of when your  employment  is  terminated  shall be made
consistent with the Section 409A Provisions.



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     18. "Payment" shall have the meaning as set forth in Section E.

     19. "Person" shall have the meaning as set forth in the Sections 13(d)
and 14(d)(2) of the Exchange Act.

     20.  "Qualifying  Termination"  shall  mean  the  termination  of your
employment after a Change in Control of the Company while this Agreement is
in  effect,  unless  such  termination  is (a) by reason  of your  death or
Disability, (b) by the Company for Cause, or (c) by you other than for Good
Reason.

     21. "Salary  Continuation  Period" shall have the meaning set forth in
Section C, paragraph 1.

     22. "Section 409A Provisions" shall mean those statutory provisions of
the Internal  Revenue  Code of 1986 (as amended)  contained in Section 409A
thereof and the guidance  promulgated  by the US  Department of Treasury or
any subdivision thereof interpreting Section 409A.

     23.  "Subsidiary" shall mean any corporation of which more than 20% of
the  outstanding  capital  stock  having  ordinary  voting power to elect a
majority of the board of directors  of such  corporation  (irrespective  of
whether or not at the time  capital  stock of any other class or classes of
such  corporation  shall or might have voting power upon the  occurrence of
any  contingency)  is at the  time  directly  or  indirectly  owned  by the
Company,  by the Company and one or more other  Subsidiaries,  or by one or
more other Subsidiaries.

SECTION B.  TERM AND BENEFITS

     This  Agreement  shall be in effect  for two  years  from the date you
accept this Agreement and shall  automatically renew for successive one (1)
year  periods  on the  first  day of  each  month.  This  Agreement  may be
terminated by either party provided that at least fifteen (15) days advance
written  notice is given by either party to the other party hereto prior to
the  commencement  of the next succeeding one (1) year period at which time
the Agreement  shall  terminate at the end of the next  succeeding  one (1)
year period. During the term of employment  hereunder,  you agree to devote
your full  business  time and  attention to the business and affairs of the
Company and to use your best  efforts,  skills and abilities to promote its
interests.

     This  Agreement  shall  automatically  terminate,  without  additional
notice, in the event of your death, Disability,  or upon the effective date
of  your  retirement  in the  event  you  retire  at  your  election  or in
accordance with the Company's generally applicable  retirement policies, as
in effect  from time to time.  Notwithstanding  the first  sentence of this
paragraph and the first and second sentences of this Section B, if a Change
in Control of the Company  should  occur while you are still an employee of
the



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Company and while this Agreement is in effect,  then this  Agreement  shall
continue  in effect  from the date of such Change in Control of the Company
for a period of two years.  Prior to a Change in  Control  of the  Company,
your  employment  may be  terminated  by the  Company for Cause at any time
pursuant  to a Notice  of  Termination.  In such  event,  you  shall not be
entitled to the benefits provided  hereunder.  No benefits shall be payable
hereunder unless your employment is terminated without Cause or there shall
have been a Change in Control of the  Company  and your  employment  by the
Company shall thereafter terminate in accordance with Section D hereof.


SECTION C.  TERMINATION PRIOR TO CHANGE IN CONTROL

     1. Compensation Prior to a Change in Control. If you are terminated by
the Company  without Cause during the term of this Agreement and prior to a
Change in Control of the Company, you shall be entitled to receive:

         (a)  payment  of your  highest  salary  during  the prior two year
         fiscal  years  preceding  the  fiscal  year in which  your Date of
         Termination  occurs for a period of two (2) years  after your Date
         of  Termination  in accordance  with the Company's  normal payroll
         practices ("Salary Continuation Period"),  provided, however, that
         the first six months of payments of such salary  shall be withheld
         and paid in a single lump sum in the seventh  calendar month after
         the calendar month in which the Date of Termination occurs;

         (b)  continuation of your and your eligible  dependents'  existing
         participation  at regular  employee  rates, in effect from time to
         time, in all of the Company's medical, dental and group life plans
         or programs in which you were  participating  immediately prior to
         your Date of Termination during the Salary Continuation Period and
         any entitlement to COBRA  continuation  coverage under the medical
         and  dental   plans  shall  run   concurrently   with  the  Salary
         Continuation Period; provided,  however, that said continuation of
         coverage  in the  medical  and  dental  plans  during  the  Salary
         Continuation  Period  shall be  charged  at the full cost for such
         coverage  (meaning  the  active  employee   contribution  and  the
         Company's  contribution)  if the charging of active employee rates
         for such coverage  would result in a violation of the Section 409A
         Provisions.  In the event that your continued participation in any
         such  plan or  program  is for  whatever  reason  impossible,  the
         Company  shall arrange upon  comparable  terms to provide you with
         benefits  substantially  equivalent on an after tax basis to those
         which you and your eligible dependents are, or become, entitled to
         receive under such plans and programs;

         (c) if and when payments are made, payment in cash of any pro-rata
         portion (up through your Date Of  Termination)  of any amounts you
         would have  received  under the Company's  performance  unit/share
         plans, incentive compensation plan



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         and any other  similar  executive  compensation  plan in which you
         were a participant  immediately prior to your Date of Termination;
         provided,  however,  if the Company should determine that the said
         payment would constitute  deferred  compensation under the Section
         409A  Provisions,  then said payment shall be made no earlier than
         the first day of the seventh  calendar  month  after the  calendar
         month in which the Date of Termination occurs; and

         (d)  outplacement   services  historically  offered  to  displaced
         employees by the Company  under  substantially  the same terms and
         fee structure as is consistent  with an employee in your position,
         provided,  however,  such  outplacement  services  may not  extend
         beyond  December 31 of the second calendar year after the calendar
         year in which occurred your Date of Termination.

However,  in the event that your  employment with the Company is terminated
during the term of this  Agreement  and prior to a Change in Control of the
Company and such termination is on account of your death;  your Disability;
your  voluntary  termination;  your  retirement;  or if your  employment is
terminated  for Cause,  you shall not be entitled  to receive any  benefits
under this Agreement.

     2. Certain Restrictions

         (a) Competitive Activity.  In consideration of the foregoing,  you
         agree that if your  employment  is  terminated  during the term of
         this  Agreement  and prior to a Change in Control of the  Company,
         then  during a period  ending  12  months  following  your Date of
         Termination  you shall not  engage  in any  Competitive  Activity;
         provided,  you shall not be subject to the foregoing obligation if
         the Company  breaches a material  provision of this Agreement.  If
         you engage in any  Competitive  Activity  during that period,  the
         Company  shall be  entitled to recover  any  benefits  paid to you
         under this Agreement. For purposes of this Agreement, "Competitive
         Activity"  shall  mean your  participation,  without  the  written
         consent of the General  Counsel of the Company,  in the management
         of any business  operation of any  enterprise if such operation (a
         "Competitive   Operation")   engages  in  substantial  and  direct
         competition with any business  operation actively conducted by the
         Company  or  its  divisions  and  Subsidiaries  on  your  Date  of
         Termination.  For purposes of this paragraph, a business operation
         shall be considered a Competitive Operation if such business sells
         a competitive product or service which constitutes (i) 15% of that
         business's  total  sales  or (ii)  15% of the  total  sales of any
         individual  subsidiary or division of that business and, in either
         event,  the  Company's  sales  of a  similar  product  or  service
         constitutes  (i) 15% of the total sales of the Company or (ii) 15%
         of the total sales of any individual Subsidiary or division of the
         Company.  Competitive  Activity  shall  not  include  (i) the mere
         ownership of securities in any enterprise,  or (ii)  participation
         in the  management  of any  enterprise  or any business  operation
         thereof,  other than in connection with a Competitive Operation of
         such enterprise.



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         (b) Non-Solicitation and Non-Interference. In consideration of the
         foregoing,  you agree that if your employment is terminated during
         the term of this Agreement and prior to a Change in Control of the
         Company, then during a period ending 12 months following your Date
         of Termination you shall not, without the prior written consent of
         the General  Counsel of the Company,  directly or indirectly,  (1)
         solicit  for  employment  (which  shall  include  services  as  an
         employee,  independent  contractor or in any other like  capacity)
         any person employed by the Company or its affiliated  companies as
         of the date of such  solicitation,  or (2) solicit any customer or
         other person with a business  relationship with the Company or any
         of its  affiliated  companies to  terminate,  curtail or otherwise
         limit  such  business  relationship,  or (3) in any  other  manner
         interfere in the business  relationship  the Company or any of its
         affiliated  companies  have with any  customer  or any third party
         service provider or other vendor.

         (c)  Injunctive  Relief.  In the event of a breach  or  threatened
         breach of this  paragraph  2 of Section C, each party  agrees that
         the non-breaching  party shall be entitled to injunctive relief in
         a court of appropriate  jurisdiction  to remedy any such breach or
         threatened breach, the parties acknowledging that damages would be
         inadequate and insufficient.

     3.  Release.  In exchange  for the  benefits  herein,  you  completely
release the Company to the fullest extent  permitted by law from all claims
you may have against the Company on your Date of Termination  except claims
related to (a) claims for  benefits  to which you are  entitled  under this
Agreement and (b) any  applicable  worker's  compensation  or  unemployment
compensation laws.

SECTION D.  TERMINATION FOLLOWING CHANGE IN CONTROL

     1.  Qualifying  Termination.  If  your  termination  is  a  Qualifying
Termination,  you shall be entitled to receive the  payments  and  benefits
provided in this Section.

     2. Notice of  Termination.  Except as provided in Section F, paragraph
1, any termination of your employment  following a Change in Control of the
Company shall be communicated by written Notice of Termination to the other
party  hereto.  No  termination  shall be effective  without such Notice of
Termination.

     3. Compensation Upon Termination After a Change in Control.

         (a) If your  termination  is a  Qualifying  Termination,  then the
         Company shall pay to you as severance  pay (and without  regard to
         the  provisions of any benefit or incentive  plan),  in a lump sum
         cash payment on the fifth (5th) day of the seventh  calendar month
         following the month in which occurs your Date of



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         Termination,  an  amount  equal to three  (3) times the sum of (i)
         your highest annual base compensation plus (ii) the highest target
         annual incentive  compensation  (expressed as a percentage of base
         compensation for all applicable  incentive  compensation plans) in
         respect of the prior three (3) fiscal years  preceding  the fiscal
         year in which your Date of Termination occurs.

         (b) If your termination is a Qualifying  Termination,  the Company
         shall,  in addition  to the  payments  required  by the  preceding
         paragraph:

              (i)  provide  for  continuation  of your  and  your  eligible
              dependents'  participation  at  regular  employee  rates,  in
              effect from time to time,  in all of the  Company's  medical,
              dental  and group life  plans or  programs  in which you were
              participating  immediately  prior to your Date of Termination
              for a period ending on the December 31 of the second calendar
              year  following  the  calendar  year in  which  your  Date of
              Termination   occurred   and   any   entitlement   to   COBRA
              continuation  coverage  under the  medical  and dental  plans
              shall run concurrently with said period;  provided,  however,
              that said  continuation of coverage in the medical and dental
              plans  during all or part of such period  shall be charged at
              the full cost for such coverage  (meaning the active employee
              contribution and the Company's  contribution) if the charging
              of active employee rates for such coverage during all or part
              of such period  would  result in a  violation  of the Section
              409A   Provisions.   In  the  event   that   your   continued
              participation  in any such plan or  program  is for  whatever
              reason impossible,  the Company shall arrange upon comparable
              terms to provide you with benefits  substantially  equivalent
              on an after  tax basis to those  which you and your  eligible
              dependents  are, or become,  entitled  to receive  under such
              plans and programs;

              (ii)  provide  for full  payment  in cash of any  performance
              unit/share  awards in existence  on your Date of  Termination
              less any amounts paid to you under the applicable performance
              unit/share  plan  upon a Change  in  Control  of the  Company
              pursuant to the provisions of such plan;  provided,  however,
              if the Company  should  determine that the said payment would
              constitute  deferred  compensation  under  the  Section  409A
              Provisions,  then said payment  shall be made no earlier than
              the  first  day of  the  seventh  calendar  month  after  the
              calendar month in which the Date of Termination occurs;

              (iii)   provide  for   payment  in  cash  of  any   incentive
              compensation  (a) for the fiscal year during which the Change
              in Control of the Company occurred and any prior fiscal years
              for which you have not yet received payment,  and (b) payment
              of the pro-rata portion (up through your Date of Termination)
              of any  incentive  compensation  for the fiscal year in which



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              your Date of  Termination  occurs  calculated on the basis of
              the  target  bonus  percentage  of base  compensation  in the
              applicable incentive compensation plan (or plans);  provided,
              however,  if the  Company  should  determine  that  the  said
              payment  would  constitute  deferred  compensation  under the
              Section 409A  Provisions,  then said payment shall be made no
              earlier  than the first  day of the  seventh  calendar  month
              after the  calendar  month in which  the Date of  Termination
              occurs;

              (iv) provide benefits or compensation  under any compensation
              plan,  arrangement  or  agreement  not in existence as of the
              date hereof but which may be established by the Company prior
              to your Date of Termination at such time as payments are made
              thereunder  to the same extent as if you had been a full-time
              employee on the date such payments would  otherwise have been
              made or benefits vested;  provided,  however,  if the Company
              should  determine  that the  said  payment  would  constitute
              deferred compensation under the Section 409A Provisions, then
              said  payment  shall be made no earlier than the first day of
              the seventh  calendar month after the calendar month in which
              the Date of Termination occurs;

              (v) for one (1) year after your Date of Termination,  provide
              and  pay  for  outplacement  services,  by a firm  reasonably
              acceptable  to you,  that has  historically  been  offered to
              displaced   employees   generally   by  the   Company   under
              substantially  the same terms and fee structure  (but limited
              in an amount  not to exceed 15 percent  of your  annual  base
              compensation  for the year in which your Date of  Termination
              occurs or your  annual  base  compensation  with the  Company
              immediately  before the Change in Control,  if greater) as is
              consistent  with an  employee in your then  current  position
              (or, if higher, your position immediately prior to the Change
              in Control of the Company);

              (vi) for one (1) year after your Date of Termination, provide
              and pay for financial planning services, by a firm reasonably
              acceptable to you, that have historically been offered to you
              under  substantially  the same terms and fee  structure as is
              consistent  with an  employee in your then  current  position
              (or, if higher, your position immediately prior to the Change
              in Control of the Company);

              (vii) pay to you an amount  equal to the value of all unused,
              earned and accrued  vacation  as of your Date of  Termination
              pursuant  to the  Company's  policies  in effect  immediately
              prior to the  Change in  Control  of the  Company;  provided,
              however, said payment shall be made no earlier than the first
              day of the seventh calendar month after the calendar month in
              which the Date of Termination occurs; and



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              (viii) provide for the immediate vesting of all stock options
              and all stock  appreciation  rights  held by you,  as of your
              Date of Termination,  under any Company stock option plan and
              stock appreciation rights plan and all such stock options and
              stock  appreciation  rights  shall  be  exercisable  for  the
              remaining terms of the said options and rights.

         (c)  Unless  otherwise  provided  in  this  Agreement  or  in  the
         applicable  compensation  or stock  option  plan or  program,  all
         payments  shall be made to you within  thirty (30) days after your
         Date  of  Termination.  The  benefits  in  this  Agreement  are in
         addition  to all  accrued  and  vested  benefits  to which you are
         entitled under any of the Company's plans and arrangements (to the
         extent  accrued  and  vested   benefits  are  relevant  under  the
         particular plan or arrangement), including but not limited to, the
         accrued vested  benefits to which you are eligible and entitled to
         receive  under any of the Company's  qualified  and  non-qualified
         benefit or retirement  plans,  or any successor plans in effect on
         your Date of Termination  hereunder.  For these purposes,  accrued
         and vested benefits shall include any extra, special or additional
         benefits  under  such  qualified  and  non-qualified   benefit  or
         retirement plans that become due because of the Change in Control.

         (d) You  shall  not be  required  to  mitigate  the  amount of any
         payment  provided for in this Section by seeking other  employment
         or otherwise,  nor shall the amount of any payment provided for in
         this Section be reduced by any  compensation  earned by you as the
         result  of  employment  by  another  employer  after  your Date of
         Termination,  or otherwise. Except as provided herein, the Company
         shall have no right to set off against any amount owing  hereunder
         any claim which it may have against you.

     4. Certain Restrictions

         (a) Competitive Activity.  In consideration of the foregoing,  you
         agree that if your  termination  from  employment  is a Qualifying
         Termination,  then during a period ending 24 months following your
         Date of  Termination  you  shall  not  engage  in any  Competitive
         Activity;  provided,  you shall not be  subject  to the  foregoing
         obligation  if the Company  breaches a material  provision of this
         Agreement.  If you engage in any Competitive  Activity during that
         period, the Company shall be entitled to recover any benefits paid
         to you under  this  Agreement.  For  purposes  of this  Agreement,
         "Competitive Activity" shall mean your participation,  without the
         written  consent of the  General  Counsel of the  Company,  in the
         management  of any business  operation of any  enterprise  if such
         operation (a "Competitive  Operation")  engages in substantial and
         direct  competition with any business operation actively conducted
         by the Company or its divisions and  Subsidiaries  on your Date of
         Termination.  For purposes of this paragraph, a business operation
         shall be considered a Competitive Operation if such business sells
         a competitive product or service which constitutes (i) 15% of



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         that business's  total sales or (ii) 15% of the total sales of any
         individual  subsidiary or division of that business and, in either
         event,  the  Company's  sales  of a  similar  product  or  service
         constitutes  (i) 15% of the total sales of the Company or (ii) 15%
         of the total sales of any individual Subsidiary or division of the
         Company.  Competitive  Activity  shall  not  include  (i) the mere
         ownership of securities in any enterprise,  or (ii)  participation
         in the  management  of any  enterprise  or any business  operation
         thereof,  other than in connection with a Competitive Operation of
         such enterprise.

         (b) Non-Solicitation and Non-Interference. In consideration of the
         foregoing, you agree that if your termination from employment is a
         Qualifying  Termination,  then  during a period  ending  24 months
         following  your Date of  Termination  you shall not,  without  the
         prior  written  consent of the  General  Counsel  of the  Company,
         directly or indirectly,  (1) solicit for  employment  (which shall
         include services as an employee,  independent contractor or in any
         other like  capacity)  any person  employed  by the Company or its
         affiliated  companies as of the date of such solicitation,  or (2)
         solicit any customer or other person with a business  relationship
         with the Company or any of its affiliated  companies to terminate,
         curtail or otherwise limit such business  relationship,  or (3) in
         any  other  manner  interfere  in the  business  relationship  the
         Company or any of its affiliated  companies have with any customer
         or any third party service provider or other vendor.

         (c)  Injunctive  Relief.  In the event of a breach  or  threatened
         breach of this  paragraph  4 of Section D, each party  agrees that
         the non-breaching  party shall be entitled to injunctive relief in
         a court of appropriate  jurisdiction  to remedy any such breach or
         threatened breach, the parties acknowledging that damages would be
         inadequate and insufficient.

SECTION E.  ADDITIONAL PAYMENTS BY THE COMPANY

Notwithstanding  anything to the contrary in this Agreement, and subject to
the terms and  conditions  of this Section E, in the event that any payment
or  distribution  by the Company to or for your  benefit,  whether  paid or
payable  or  distributed  or  distributable  pursuant  to the terms of this
Agreement or otherwise  (a  "Payment"),  would be subject to the excise tax
imposed by Section 4999 of the Internal  Revenue Code of 1986,  as amended,
or any interest or  penalties  with respect to such excise tax (such excise
tax,  together  with  any  such  interest  or  penalties,  are  hereinafter
collectively referred to as the "Excise Tax"), the Company shall pay to you
an additional  payment (a "Gross-up  Payment") in an amount such that after
payment by you of all taxes  (including  any interest or penalties  imposed
with respect to such taxes),  including any income,  employment  and Excise
Tax imposed on any Gross-up  Payment,  you retain an amount of the Gross-up
Payment equal to the Excise Tax imposed upon the Payments.  Notwithstanding
the preceding  sentence,  in the event the Payment does not exceed the



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Safe Harbor Limit by the greater of (a) $50,000 or (b) ten percent (10%) of
the Safe  Harbor  Limit,  then the  Payment  shall be reduced by the amount
necessary to make the payment equal to the Safe Harbor  Limit.  The Company
shall determine which payments under this Agreement shall be reduced by the
operation of the  preceding  sentence.  The Safe Harbor Limit shall mean an
amount that is one dollar  ($1) less than the amount  that would  result in
the imposition of the Excise Tax. You and the Company shall make an initial
determination  as to whether a Gross-up  Payment is required and the amount
of any such  Gross-up  Payment.  You and the Company  shall make an initial
determination  as to whether a Gross-up  Payment is required and the amount
of any such  Gross-up  Payment.  If you and the  Company  can not  agree on
whether a Gross-up  Payment is  required  or the  amount  thereof,  then an
independent  nationally recognized accounting firm, appointed by you, shall
determine  the amount of the Gross-up  Payment.  The Company  shall pay all
expenses which you may incur in determining the Gross-up Payment. You shall
notify the Company in writing of any claim by the Internal  Revenue Service
which, if successful,  would require the Company to make a Gross-up Payment
(or a Gross-up Payment in excess of that, if any,  initially  determined by
the Company  and you)  within ten days of the  receipt of such  claim.  The
Company shall notify you in writing at least ten days prior to the due date
of any response  required with respect to such claim if it plans to contest
the  claim.  If the  Company  decides  to  contest  such  claim,  you shall
cooperate  fully with the Company in such action;  provided,  however,  the
Company  shall bear and pay directly or  indirectly  all costs and expenses
(including  additional  interest and penalties) incurred in connection with
such action and shall  indemnify  and hold you  harmless,  on an  after-tax
basis, for any Excise Tax or income tax,  including  interest and penalties
with respect thereto, imposed as a result of the Company's action. If, as a
result of the  Company's  action  with  respect to a claim,  you  receive a
refund of any amount paid by the Company  with  respect to such claim,  you
shall  promptly  pay such refund to the  Company.  If the Company  fails to
timely  notify  you  whether  it will  contest  such  claim or the  Company
determines  not to contest such claim,  then the Company shall  immediately
pay to you the portion of such claim,  if any,  which it has not previously
paid to you. Notwithstanding anything to the contrary in this Section E, to
the extent any Gross-up Payment would be considered  deferred  compensation
for  purposes of Section 409A  Provisions,  the manner and time of payment,
and the  provisions  of this  Section  E, shall be  adjusted  to the extent
necessary   (but  only  to  the  extent   necessary)  to  comply  with  the
requirements of the Section 409A Provisions with respect to such payment so
that the  payment  does not give rise to the  interest  or  additional  tax
amounts provided by the Section 409A Provisions; and further provided, that
if,  notwithstanding  anything herein to the contrary, the Gross-up Payment
cannot  be  made  to  conform  to  the  requirements  of the  Section  409A
Provisions,  the amount of the Gross-up Payment shall be determined without
regard to any gross-up for any  penalties  that may apply under the Section
409A Provisions.



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SECTION F.  MISCELLANEOUS

     1.  Assumption  of  Agreement.  The Company will require any successor
(whether  direct or indirect,  by purchase,  merger,  consolidation,  share
exchange or otherwise) to all or  substantially  all of the business and/or
assets of the Company,  by agreement in form and substance  satisfactory to
you,  expressly to assume and agree to perform  this  Agreement in the same
manner and to the same extent that the Company would be required to perform
it if no such succession had taken place.  Failure of the Company to obtain
such agreement prior to the effectiveness of any such succession shall be a
breach of a material  provision of this  Agreement and shall entitle you to
compensation  in the  same  amount  and on the same  terms as you  would be
entitled  pursuant to Section D, except that for  purposes of  implementing
the  foregoing,  the date on which any such  succession  becomes  effective
shall be deemed your Date of  Termination  without a Notice of  Termination
being given.

     2. Confidentiality.  All Confidential Information which you acquire or
have  acquired  in  connection  with or as a result of the  performance  of
services  for the  Company,  whether  under this  Agreement or prior to the
effective date of this Agreement,  shall be kept secret and confidential by
you unless (a) the Company otherwise consents, (b) the Company breaches any
material  provision of this Agreement,  or (c) you are legally  required to
disclose   such   Confidential   Information   by  a  court  of   competent
jurisdiction. This covenant of confidentiality shall extend beyond the term
of this  Agreement and shall survive the  termination of this Agreement for
any reason.  If you breach this  covenant of  confidentiality,  the Company
shall be  entitled  to  recover  from any  benefits  paid to you under this
Agreement its damages resulting from such breach.

     3.  Employment.  You agree to be bound by the terms and  conditions of
this Agreement and to remain in the employ of the Company during any period
following any public announcement by any person of any proposed transaction
or transactions which, if effected,  would result in a Change in Control of
the  Company  until a Change in Control  of the  Company  has taken  place.
However,  nothing  contained in this Agreement shall impair or interfere in
any way with the right of the  Company to  terminate  your  employment  for
Cause prior to a Change in Control of the Company.

     4. Arbitration. Any controversy or claim arising out of or relating to
this  Agreement,  or the breach  thereof,  shall be settled  exclusively by
arbitration in accordance with the Center for Public  Resources'  Model ADR
Procedures  and  Practices,  and  judgment  upon the award  rendered by the
arbitrator(s)  may be entered  in any court  having  jurisdiction  thereof.
Notwithstanding  the  foregoing,  the Company shall not be restricted  from
seeking  equitable  relief,  including  injunctive  relief  as set forth in
paragraph  5 of  this  Section,  in the  appropriate  forum.  Any  cost  of
arbitration will be paid by the Company. In the event of a dispute over the
existence of Good Reason or Cause after a Change in Control of the Company,
the Company  shall  continue to pay




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your salary,  bonuses and plan benefits pending  resolution of the dispute.
If you  prevail  in the  arbitration,  the  amounts  due to you under  this
Agreement are to be immediately paid to you.

     5. Injunctive Relief. You acknowledge and agree that the remedy of the
Company at law for any breach of the covenants and agreements  contained in
paragraph  2 of  this  Section  and in  Section  C,  paragraph  2  will  be
inadequate,  and that the Company  will be entitled  to  injunctive  relief
against any such breach or any threatened,  imminent,  probable or possible
breach.  You  represent  and agree that such  injunctive  relief  shall not
prohibit you from earning a livelihood acceptable to you.

     6. Notice.  For the purposes of this Agreement,  notices and all other
communications provided for in this Agreement shall be in writing and shall
be deemed to have been duly given when delivered or mailed by United States
registered mail, return receipt  requested,  postage prepaid,  addressed to
the  respective  addresses  set forth on the first page of this  Agreement,
provided that all notices to the Company shall be directed to the attention
of the General  Counsel of the Company,  or to such other address as either
party may have  furnished to the other in writing in  accordance  herewith,
except  that  notices of change of  address  shall be  effective  only upon
receipt.

     7.  Indemnification.  The Company  will  indemnify  you to the fullest
extent  permitted  by the  laws of the  Commonwealth  of  Kentucky  and the
existing By-laws of the Company,  in respect of all your services  rendered
to the Company and its  divisions  and  Subsidiaries  prior to your Date of
Termination.  You shall be  entitled  to the  protection  of any  insurance
policies the Company now or hereafter  maintains  generally for the benefit
of its  directors,  officers and  employees  (but only to the extent of the
coverage  afforded by the existing  provisions of such policies) to protect
against all costs, charges and expenses whatsoever incurred or sustained by
you in connection  with any action,  suit or proceeding to which you may be
made a party by reason of your being or having been a director,  officer or
employee of the Company or any of its divisions or Subsidiaries during your
employment therewith.

     8. Further Assurances. Each party hereto agrees to furnish and execute
such additional  forms and documents,  and to take such further action,  as
shall  be  reasonably  and  customarily  required  in  connection  with the
performance of this Agreement or the payment of benefits hereunder.

     9.  Miscellaneous.  No  provision of this  Agreement  may be modified,
waived or  discharged  unless such  waiver,  modification  or  discharge is
agreed  to in  writing  signed  by  you  and  such  officer(s)  as  may  be
specifically  designated by the Board.  No waiver by either party hereto at
any time of any breach by the other party  hereto of, or  compliance  with,
any condition or provision of this  Agreement to be performed by such other
party  shall be deemed a waiver of  similar  or  dissimilar  provisions  or
conditions at the same or at any prior or subsequent time. No agreements or
representations, oral or



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otherwise,  express or implied,  with respect to the subject  matter hereof
have been made by either  party which are not set forth  expressly  in this
Agreement.

     10.  Termination of other Agreements.  Upon execution by both parties,
this  Agreement  shall   terminate  all  prior   employment  and  severance
agreements between you and the Company and its divisions or Subsidiaries.

     11. Severability.  The invalidity or unenforceability of any provision
of this Agreement  shall not affect the validity or  enforceability  of any
other  provision  of this  Agreement,  which shall remain in full force and
effect.

     12.  Counterparts.  This  Agreement  may be  executed  in one or  more
counterparts,  each of which shall be deemed to be an  original  but all of
which together will constitute one and the same instrument.

     13. Legal Fees And  Expenses.  Any other  provision of this  Agreement
notwithstanding,  the Company  shall pay all legal fees and expenses  which
you may incur as a result of the Company's  unsuccessful  contesting of the
validity,  enforceability  or your  interpretation  of,  or  determinations
under, any part of this Agreement.

     14. Section 409A Provisions And Compliance.  Notwithstanding any other
provision of this  Agreement  to the  contrary,  the parties  shall in good
faith amend this Agreement to the limited  extent  necessary to comply with
the requirements of the Section 409A Provisions in order to ensure that any
amounts paid or payable  hereunder  are not subject to the  additional  20%
income tax thereunder while  maintaining to the maximum extent  practicable
the original intent of this Agreement.

     15. Governing Law. This Agreement shall be governed in all respects by
the laws of the Commonwealth of Kentucky.

     16. Agreement  Binding on Successors.  This Agreement shall be binding
upon and inure to the  benefit of the parties  hereto and their  respective
successors and assigns. This Agreement shall inure to the benefit of and be
enforceable   by  your  personal  or  legal   representatives,   executors,
administrators,  successors, heirs, distributees, devisees and legatees. If
you should die while any amounts would still be payable to you hereunder if
you had continued to live,  all such  amounts,  unless  otherwise  provided
herein,  shall be paid in  accordance  with the terms of this  Agreement to
your devisee,  legatee, or other designee or, if there be no such designee,
to your estate.

     17. Headings. All Headings are inserted for convenience only and shall
not affect any construction or interpretation of this Agreement.



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     If this  Agreement  correctly  sets forth our agreement on the subject
matter  hereof,  please sign and return to the Company the enclosed copy of
this Agreement which will then constitute our agreement on this matter.


                                                   Sincerely,

                                                         ASHLAND INC.


                                                   By: ____________________




ACCEPTED this _______ day of

____________________, 200___.



_____________________________
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