UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington DC 20549 FORM 13F Report for the Calendar year or Quarter Ended: March 31, 2013 Check here if Amendment Amendment Number: This Amendment (Check Only One):[ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Willis Investment Counsel, Inc. Address: 710 Green Street Gainesville, Georgia 30501 13F File Number: 028-11914 The institutional manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules lists and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Robert T. Willis, Jr. Title: Chief Investment Officer and Partner Phone: 770-718-0706 Signature Place and Date of Signing Robert T. Willis, Jr. Gainesville, Georgia May 14, 2013 Report Type (check only one): [X] 13F HOLDINGS REPORT [ ] 13F NOTICE [ ] 13F COMBINATION REPORT FORM 13F SUMMARY PAGE Report Summary: Number of other Included Managers: 0 Form 13F Information Table entry Total: 114 Form 13F Information Table Value Total: 854452 List of Other Included Managers: None FORM 13F INFORMATION TABLE ISSUER TITLE CUSIP VALUE SHARES SH/PRN PUT/CALL DSCRETN OTHER VOTING AUTHORITY SOLE SHARED NONE 33m Company COM 88579Y101 329 3100 SH SOLE 3100 0 ABB LTD COM 000375204 571 25100 SH SOLE 25100 0 Ace Limited COM H0023R105 2660 29900 SH SOLE 5400 24500 Aflac Inc COM 001055102 16551 318185 SH SOLE 75755 242430 Allstate COM 020002101 6930 141245 SH SOLE 12900 128345 Ambassadors Grp COM 023177108 627 145500 SH SOLE 0 145500 Amcon Distr COM 02341Q205 487 6319 SH SOLE 86415 -80096 Amdocs Ltd COM G02602103 5945 164005 SH SOLE 19900 144105 American Elec COM 025537101 10777 221620 SH SOLE 26645 194975 Apache Corp COM 037411105 4387 56851 SH SOLE 74500 -17649 Applied Mat COM 038222105 6669 494700 SH SOLE 27100 467600 AT&T Corp COM 00206R102 11491 313200 SH SOLE 0 313200 Axia NetMedia COM 054599105 916 577800 SH SOLE 0 577800 Bank of NY COM 064058100 17575 627889 SH SOLE 174350 453539 Baxter Intern'l COM 071813109 6831 94040 SH SOLE 0 94040 BB&T COM 054937107 16091 512625 SH SOLE 94525 418100 BCE Inc COM 05534B760 261 5600 SH SOLE 5600 0 BHP Billiton COM 088606108 4397 64260 SH SOLE 33855 30405 Bp Plc COM 055622104 10897 257300 SH SOLE 19800 237500 Brinks COM 109696104 803 28400 SH SOLE 0 28400 Bristol-Myers COM 110122108 13711 332880 SH SOLE 27400 305480 Brookfield COM 11283T101 653 51700 SH SOLE 0 51700 CA INC COM 12673P105 12044 478300 SH SOLE 40600 437700 Campbell Soup COM 134429109 535 11800 SH SOLE 11800 0 CareFusion Corp COM 14170T101 490 14000 SH SOLE 0 14000 Chevron Corp COM 166764100 12177 102484 SH SOLE 6500 95984 Cisco Systems COM 17275R102 18787 899127 SH SOLE 216555 682572 Coca Cola Co COM 191216100 6690 165420 SH SOLE 0 165420 Conagra Foods COM 205887102 1791 50000 SH SOLE 0 50000 Conocophillips COM 20825C104 12567 209100 SH SOLE 13000 196100 Convergys Corp COM 212485106 494 29000 SH SOLE 0 29000 Darden COM 237194105 12612 244035 SH SOLE 20700 223335 Dell Inc COM 24702R101 5281 368510 SH SOLE 180920 187590 Dolby Labs COM 25659T107 3912 116565 SH SOLE 47235 69330 DST Systems Inc COM 233326107 289 4050 SH SOLE 9133 -5083 Duke Energy COM 26441C204 8679 119565 SH SOLE 18900 100665 EIduPont NemoursCOM 263534109 11690 237800 SH SOLE 0 237800 Eli Lilly & Co COM 532457108 12072 212570 SH SOLE 18700 193870 Emerson Elec Co COM 291011104 8617 154235 SH SOLE 8200 146035 Ensco COM G3157S106 11655 194250 SH SOLE 42885 151365 First Energy COM 337932107 9654 228770 SH SOLE 18500 210270 Flowers Foods COM 343498101 305 9256 SH SOLE 9256 0 General Dyn COM 369550108 3004 42600 SH SOLE 3700 38900 GE COM 369604103 12363 534750 SH SOLE 30600 504150 Glaxosmithkline COM 37733W105 13037 277910 SH SOLE 23800 254110 H&R Block Inc COM 093671105 10434 354653 SH SOLE 32400 322253 Hess Corp COM 42809H107 5532 77255 SH SOLE 34565 42690 Hewlett Packard COM 428236103 9872 414100 SH SOLE 52700 361400 HomeServe COM G4639X101 670 220000 SH SOLE 0 220000 Howard Hughes COM 44267D107 712 8500 SH SOLE 0 8500 IDT Corp COM 448947507 1110 92049 SH SOLE 0 92049 IEC Electronic COM 44949L105 949 165000 SH SOLE 0 165000 Illinois Tool COM 452308109 1170 19200 SH SOLE 7100 12100 Intel Corp COM 458140100 15194 695855 SH SOLE 116275 579580 Interdigital COM 45867G101 2970 62050 SH SOLE 28240 33810 Intrna'l FlavorsCOM 459506101 5638 73535 SH SOLE 38965 34570 Invesco LTD COM G491BT108 456 15748 SH SOLE 0 15748 John Wiley&Sons COM 968223206 4555 116915 SH SOLE 61545 55370 Johnson&Johnson COM 478160104 18930 232185 SH SOLE 54895 177290 Joy Global Inc COM 481165108 4095 68795 SH SOLE 36165 32630 JP Morgan Chase COM 46625H100 11689 246288 SH SOLE 20400 225888 Kellogg COM 487836108 9491 147300 SH SOLE 9200 138100 Kimberly Clark COM 494368103 10755 109770 SH SOLE 8600 101170 Kohls Corp COM 500255104 15482 335625 SH SOLE 64505 271120 Kraft Foods COM 50076Q106 10178 197523 SH SOLE 11501 186022 Laboratory Corp COM 50540R409 4469 49545 SH SOLE 26070 23475 Leucadia Nat'l COM 527288104 603 22000 SH SOLE 0 22000 Lockheed Martin COM 539830109 11968 124000 SH SOLE 8800 115200 Mattel, Inc. COM 577081102 4009 91600 SH SOLE 0 91600 Maxim COM 57772K101 2898 88800 SH SOLE 27700 61100 McDermott COM 580037109 868 79000 SH SOLE 0 79000 Mcdonalds COM 580135101 12591 126300 SH SOLE 9900 116400 Medtronic Inc COM 585055106 4768 101535 SH SOLE 53820 47715 Merck & Co COM 58933Y105 12084 273400 SH SOLE 26600 246800 Michael Baker COM 057149106 750 30605 SH SOLE 0 30605 Micros Systems COM 594901100 3153 69275 SH SOLE 31930 37345 Microsoft Corp COM 594918104 18879 659980 SH SOLE 151055 508925 Mosaic Company COM 61945C103 6660 111725 SH SOLE 52945 58780 Murphy Oil Corp COM 626717102 5707 89550 SH SOLE 51660 37890 Nabors Inds COM G6359F103 6336 390625 SH SOLE 181580 209045 Noble Corp COM H5833N103 5509 144415 SH SOLE 77105 67310 Nordstrom Inc COM 655664100 5263 95300 SH SOLE 4800 90500 Nucor Corp COM 670346105 14236 308485 SH SOLE 45875 262610 Paychex Inc COM 704326107 11756 335300 SH SOLE 23900 311400 Pepsico Inc COM 713448108 4417 55828 SH SOLE 8800 47028 Pfizer Inc COM 717081103 16607 575444 SH SOLE 122039 453405 PG&E COM 69331C108 423 9500 SH SOLE 9500 0 Posco COM 693483109 3891 52790 SH SOLE 28060 24730 PPL Corp COM 69351T106 11588 370090 SH SOLE 33800 336290 Public Service COM 744573106 426 12400 SH SOLE 12400 0 Pulse Seismic COM 74586Q109 856 278000 SH SOLE 0 278000 Puresafe Water COM 74624H103 0 14000 SH SOLE 0 14000 Raytheon Co COM 755111507 8677 147600 SH SOLE 7600 140000 Royal Dutch COM 780259206 16060 246470 SH SOLE 59810 186660 Southern Co COM 842587107 9750 207800 SH SOLE 3800 204000 Spectra Energy COM 847560109 11876 386220 SH SOLE 28300 357920 Staples Inc COM 855030102 14124 1052495 SH SOLE 239300 813195 State Street COM 857477103 19426 328760 SH SOLE 81760 247000 Sterling COM 859241101 632 58000 SH SOLE 0 58000 Stryker Corp COM 863667101 7366 112905 SH SOLE 59725 53180 Sysco Corp COM 871829107 13047 370960 SH SOLE 29300 341660 Target Corp COM 87612E106 10986 160500 SH SOLE 13100 147400 Texas Instru COM 882508104 8246 232400 SH SOLE 7500 224900 Torchmark Corp COM 891027104 6198 103625 SH SOLE 55325 48300 Total SA COM 89151E109 9654 201200 SH SOLE 19300 181900 Travelers Cos COM 89417E109 4369 51900 SH SOLE 10800 41100 UPS COM 911312106 10276 119624 SH SOLE 4800 114824 Vale COM 91912E105 3199 185020 SH SOLE 96995 88025 Verizon COM 92343V104 11819 240470 SH SOLE 19100 221370 Vodafone Group COM 92857W209 11874 418100 SH SOLE 30500 387600 Walgreen Co COM 931422109 20799 436214 SH SOLE 81230 354984 Wal-Mart COM 931142103 7403 98925 SH SOLE 11000 87925 Waste Mgmnt COM 94106L109 13736 350330 SH SOLE 25600 324730 Wellpoint Inc COM 94973V107 6034 91100 SH SOLE 48390 42710