<SEQUENCE>1
<FILENAME>1Q2013WestEnd13F.txt
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2013
Check here if Amendment |_|; Amendment Number: _____
This Amendment (Check only one.): |_| is a restatement.
|_| adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: WestEnd Capital Management, LLC.
Address: 86 Graham Street, Suite 100
San Francisco, CA 94129
Form 13F File Number: 028-11430
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Gabriella Papesh
Title: Chief Compliance Officer
Phone: (415) 856-0426
Signature, Place, and Date of Signing:
/s/ Gabriella Papesh San Francisco, CA 05/14/13
---------------------- -------------------- --------
(Signature) (City, State) (Date)
Report Type (Check only one):
|X| 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager
are reported in this report.)
|_| 13F NOTICE. (Check here if no holdings reported are in this report, and
all holdings are reported by other reporting manager(s).)
|_| 13F COMBINATION REPORT. (Check here if a portion of the holdings for this
reporting manager are reported in this report and a portion are reported
by other reporting manager(s).)
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 46
Form 13F Information Value Total (thousands): $88,123
List of Other Included Managers: NONE
Form 13F-HR Information Table
TITLE OF VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
-------------------- --------- --------- -------- -------- --- ---- ------- ---------- -------- -------- --------
APPLE COMPUTER, INC. COM 037833100 2159 5024 SH Sole 5024 0 0
AT&T INC COM COM 00206R102 2002 51867 SH Sole 51867 0 0
BAIDU COM ADR SPON ADR REP A 056752108 272 3000 SH Sole 3000 0 0
BOEING CO COM 097023105 2232 25111 SH Sole 25111 0 0
CELANESE CORPORATION COM SER A 150870103 1635 37200 SH Sole 37200 0 0
CITRIX SYSTEMS INC COM 177376100 1854 26335 SH Sole 26335 0 0
CONAGRA FOODS INC COM 205887102 4977 141566 SH Sole 141566 0 0
CONOCOPHILLIPS COM 20825C104 684 11518 SH Sole 11518 0 0
CVS CORP COM 126650100 2130 37035 SH Sole 37035 0 0
DEAN FOODS CO COM 242370104 1920 104166 SH Sole 104166 0 0
DEMAND MEDIA INC COMUSD0.0001 COM 24802N109 350 41333 SH Sole 41333 0 0
DUNKIN BRANDS GROUP INC COM 265504100 1113 28130 SH Sole 28130 0 0
EBAY INC COM 278642103 3818 66623 SH Sole 66623 0 0
EXXON MOBIL CORP COM 30231G102 1274 14319 SH Sole 14319 0 0
FACEBOOK INC CL A CL A 30303M102 3767 137471 SH Sole 137471 0 0
FREEPORT MCMORAN COPPER COM 35671D857 1376 43115 SH Sole 43115 0 0
GNC HOLDINGS INC COM CL A 36191G107 4356 100555 SH Sole 100555 0 0
INGERSOLL-RAND PLC SHS G47791101 421 7500 SH Sole 7500 0 0
JOHNSON & JOHNSON COM 478160104 583 7049 SH Sole 7049 0 0
LINKEDIN CORPORATION COM CL A 53578A108 2329 12561 SH Sole 12561 0 0
LYONDELLBASELL SHS - A - N53745100 1831 30794 SH Sole 30794 0 0
MCDERMOTT INTL INC COM 580037109 317 29592 SH Sole 29592 0 0
MELCO PBL ENTMNT LTD ADR 585464100 380 16100 SH Sole 16100 0 0
MERCK & CO INC COM 58933Y105 214 4538 SH Sole 4538 0 0
MONSANTO CO COM 61166W101 3080 29204 SH Sole 29204 0 0
MORGAN STANLEY COM NEW 617446448 1516 69455 SH Sole 69455 0 0
MOSAIC CO COM 61945C103 3749 63330 SH Sole 63330 0 0
PERFUMANIA HLDGS INC COM NEW 71376C100 4679 806677 SH Sole 806677 0 0
PHILLIPS 66 COM 718546104 344 5673 SH Sole 5673 0 0
POLO RALPH LAUREN CL A 751212101 430 2470 SH Sole 2470 0 0
POTASH CORP SASK INC COM 73755L107 987 25043 SH Sole 25043 0 0
REX ENERGY CORP COM 761565100 1842 111438 SH Sole 111438 0 0
SENSATA TECHNOLOGIESHLDGS NV SHS N7902X106 1873 57786 SH Sole 57786 0 0
SINA CORPORATION ORD G81477104 4528 90870 SH Sole 90870 0 0
SOHU.COM INC COM 83408W103 2077 43229 SH Sole 43229 0 0
SPLUNK INC COM 848637104 3520 83293 SH Sole 83293 0 0
TIVO INC COM 888706108 1416 119600 SH Sole 119600 0 0
TRANSDIGM GROUP INC COM 893641100 1854 12126 SH Sole 12126 0 0
ULTRA PETE CORP COM 903914109 1979 90639 SH Sole 90639 0 0
VISA INC COM CL A 92826C839 2187 13195 SH Sole 13195 0 0
VMWARE INC CL A COM 928563402 4082 53240 SH Sole 53240 0 0
VODAFONE GROUP NEW ADR F SPONS ADR NEW 92857W209 1955 66505 SH Sole 66505 0 0
W P CAREY INC COM COM 92936U109 219 3200 SH Sole 3200 0 0
WALT DISNEY CO COM DISNEY 254687106 1050 17349 SH Sole 17349 0 0
WHOLE FOODS MARKET INC COM 966837106 961 10918 SH Sole 10918 0 0
YANDEX N.V. SHS CLASS A N97284108 1801 79942 SH Sole 79942 0 0