Exhibit 99.1

                                 [Playboy Logo]


FOR IMMEDIATE RELEASE                                        Investor Contact:
                                                             Martha Lindeman
                                                             312-373-2430

                                                             Media Contact:
                                                             Linda Marsicano
                                                             312-373-2447

                      PLAYBOY ANNOUNCES COST REDUCTION PLAN


     CHICAGO, Wednesday, July 19, 2006 -- Playboy Enterprises, Inc. (PEI)
     (NYSE: PLA, PLAA) today said that as part of its previously announced
     cost reduction plan it will be reducing the company's annual programming
     and editorial budgets by approximately $4.5 million, while also lowering
     other discretionary expenses. The company also said that it is
     eliminating approximately 30 positions, roughly half of which are
     presently open. Including an approximate $0.06 per share restructuring
     charge, PEI said that it expects to report a loss in the range of $0.10
     to $0.13 per share for the second quarter ended June 30, 2006. The
     company plans to report full second-quarter earnings the week of August
     7, 2006.

                                      ***

Playboy Enterprises is a brand-driven, international multimedia entertainment
company that publishes editions of Playboy magazine around the world; operates
Playboy and Spice television networks and distributes programming globally via
DVD and a network of websites including Playboy.com, a leading men's lifestyle
and entertainment website; and licenses the Playboy trademarks internationally
for a range of consumer products and services.

FORWARD-LOOKING STATEMENTS

This release contains "forward-looking statements," including statements in
Management's Discussion and Analysis of Financial Condition and Results of
Operations, as to expectations, beliefs, plans, objectives and future financial
performance, and assumptions underlying or concerning the foregoing. We use
words such as "may," "will," "would," "could," "should," "believes,"
"estimates," "projects," "potential," "expects," "plans," "anticipates,"
"intends," "continues" and other similar terminology. These forward-looking
statements involve known and unknown risks, uncertainties and other factors,
which could cause our actual results, performance or outcomes to differ
materially from those expressed or implied in the forward-looking statements.
The following are some of the important factors that could cause our actual
results, performance or outcomes to differ materially from those discussed in
the forward-looking statements:

1)     Foreign, national, state and local government regulation, actions or
       initiatives, including:

         a)   attempts to limit or otherwise regulate the sale, distribution
              or transmission of adult-oriented materials, including print,
              television, video, and online materials,

         b)   limitations on the advertisement of tobacco, alcohol and other
              products which are important sources of advertising revenue for
              us, or

         c)   substantive changes in postal regulations or rates which could
              increase our postage and distribution costs;

2)     Risks associated with our foreign operations, including market
       acceptance and demand for our products and the products of our
       licensees;

3)     Our ability to manage the risk associated with our exposure to foreign
       currency exchange rate fluctuations;

4)     Changes in general economic conditions, consumer spending habits,
       viewing patterns, fashion trends or the retail sales environment which,
       in each case, could reduce demand for our programming and products and
       impact our advertising revenues;

5)     Our ability to protect our trademarks, copyrights and other
       intellectual property;

6)     Risks as a distributor of media content, including our becoming subject
       to claims for defamation, invasion of privacy, negligence, copyright,
       patent or trademark infringement, and other claims based on the nature
       and content of the materials we distribute;

7)     The risk our outstanding litigation could result in settlements or
       judgments which are material to us;

8)     Dilution from any potential issuance of common or convertible preferred
       stock or convertible debt in connection with financings or acquisition
       activities;

9)     Competition for advertisers from other publications, media or online
       providers or any decrease in spending by advertisers, either generally
       or with respect to the adult male market;

10)    Competition in the television, men's magazine, Internet and product
       licensing markets;

11)    Attempts by consumers or private advocacy groups to exclude our
       programming or other products from distribution;

12)    Our television, Internet and wireless businesses' reliance on third
       parties for technology and distribution, and any changes in that
       technology and/or unforeseen delays in its implementation which might
       affect our plans and assumptions;

13)    Risks associated with losing access to transponders and competition for
       transponders and channel space;

14)    Failure to maintain our agreements with multiple system operators and
       direct-to-home operators on favorable terms, as well as any decline in
       our access to, and acceptance by, direct-to-home and/or cable systems
       and the possible resulting deterioration in the terms, cancellation of
       fee arrangements or pressure on splits with operators of these systems;

15)    Risks that we may not realize the expected increased sales and profits
       and other benefits from acquisitions;

16)    Any charges or costs we incur in connection with restructuring measures
       we may take in the future;

17)    Risks associated with the financial condition of Claxson Interactive
       Group, Inc., our Playboy TV-Latin America, LLC, joint venture partner;

18)    Increases in paper, printing or postage costs;

19)    Risks associated with revenue guarantees under our cable distribution
       agreements;

20)    Effects of the national consolidation of the single-copy magazine
       distribution system; and

21)    Risks associated with the viability of our primarily subscription- and
       e-commerce-based Internet model.