Generic Marketing Services, Inc.
                      2811 Reidville Road, Suite 23
                         Spartanburg, SC  29301
                         Phone:  (864) 316-2909

October 11, 2007

VIA EDGAR AND FIRST CLASS MAIL

Office of Emerging Growth Companies
Securities and Exchange Commission
100 F Street, N.E.
Washington D.C. 20549

Re:   Generic Marketing Services, Inc.
        Registration Statement on Form SB-2
        File Number:  333-145132

        Request for Acceleration of Effectiveness

Ladies and Gentlemen:

Pursuant to Rule 461 of the Securities Act of 1933, as amended, Basic
Services, Inc., a Nevada corporation (the "Company"), hereby requests that
the U. S. Securities and Exchange Commission ("SEC") take appropriate action
to cause the above-referenced Registration Statement to become effective at
4:00 PM Eastern Standard Time on Thursday, October 18, 2007, or as soon
thereafter as possible.

Further, the Company acknowledges that:

      o     Should the SEC or the staff, acting pursuant to delegated
            authority, declare the filing effective, it does not foreclose
            the SEC from taking any action with respect to the filing;

      o     The action of the SEC or the staff, acting pursuant to delegated
            authority, in declaring the filing effective, does not relieve
            the Company from its full responsibility for the adequacy and
            accuracy of the disclosure in the filing; and

      o     The Company may not assert this action as defense in any
            proceeding initiated by the SEC or any person under the federal
            securities laws of the United States.







October 11, 2007
Page 2

Should you have any questions or require any additional information with
respect to this filing, please contact our corporate counsel, Thomas C. Cook,
Esq. at (702) 221-1925 or by facsimile at (702) 221-1963.

Thank you for your assistance and cooperation.

Yours very truly,

/s/ Frank Arnone
- ----------------
    Frank Arnone
    President

cc:   Thomas C. Cook, Esq.