UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Colonial Asset Management, Inc. Address: 359 S. Pine Street Spartanburg, SC 23902 Form 13F File Number: 028-15274 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Bert D. Barre Title: Executive VP and Chief Compliance Officer Phone: 864-582-6434 Signature, Place, and Date of Signing: /s/ Bert D. Barre Spartanburg, SC May 14, 2013 ------------------ --------------- ------------ [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section.] Form 13F File Number Name Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 ----------- Form 13F Information Table Entry Total: 102 ----------- Form 13F Information Table Value Total: $ 228,542 ----------- (thousands) List of Other Included Managers: Provide a numbered list of the names(s) and Form 13F file numbers(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] NONE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 -------------------------------- ---------------- --------- ----------- -------------------- ---------- -------- ------------------- VOTING AUTHORITY TITLE OF VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER ------------------- NAME OF ISSUER CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE -------------------------------- ---------------- --------- ----------- ----------- --- ---- ---------- -------- ------- ------ ---- 3M CO COM 88579Y101 1,076 10,125 SH Sole 10,125 ABBOTT LABS COM 002824100 1,837 52,007 SH Sole 52,007 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 2,589 34,075 SH Sole 34,075 AIR PRODS & CHEMS INC COM 009158106 3,981 45,696 SH Sole 45,696 ALPS ETF TR ALERIAN MLP 00162q866 4,477 252,650 SH Sole 252,650 AMERICAN ELEC PWR INC COM 025537101 384 7,905 SH Sole 7,905 APPLE INC COM 037833100 7,191 16,246 SH Sole 16,246 AT&T INC COM 00206r102 1,029 28,049 SH Sole 28,049 BANK OF AMERICA CORPORATION COM 060505104 302 24,761 SH Sole 24,761 BARD C R INC COM 067383109 1,459 14,476 SH Sole 14,476 BB&T CORP COM 054937107 1,385 44,111 SH Sole 44,111 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 344 3,300 SH Sole 3,300 BLACKROCK INC COM 09247X101 257 1,000 SH Sole 1,000 BRISTOL MYERS SQUIBB CO COM 110122108 239 5,802 SH Sole 5,802 CATERPILLAR INC DEL COM 149123101 4,971 57,160 SH Sole 57,160 CHEVRON CORP NEW COM 166764100 1,803 15,176 SH Sole 15,176 CISCO SYS INC COM 17275r102 1,368 65,482 SH Sole 65,482 CLEAN HARBORS INC COM 184496107 2,759 47,500 SH Sole 47,500 COCA COLA CO COM 191216100 6,229 154,036 SH Sole 154,036 COLGATE PALMOLIVE CO COM 194162103 839 7,108 SH Sole 7,108 CONOCOPHILLIPS COM 20825C104 268 4,460 SH Sole 4,460 DEERE & CO COM 244199105 2,722 31,663 SH Sole 31,663 DISNEY WALT CO COM DISNEY 254687106 5,027 88,501 SH Sole 88,501 DOMINION RES INC VA NEW COM 25746U109 221 3,800 SH Sole 3,800 DU PONT E I DE NEMOURS & CO COM 263534109 291 5,919 SH Sole 5,919 DUKE ENERGY CORP NEW COM NEW 26441C204 8,013 110,393 SH Sole 110,393 E M C CORP MASS COM 268648102 1,166 48,810 SH Sole 48,810 ENERGY TRANSFER PRTNRS L P UNIT LTD PARTN 29273r109 601 11,850 SH Sole 11,850 ENTERGY CORP NEW COM 29364G103 2,253 35,626 SH Sole 35,626 EXPRESS SCRIPTS HLDG CO COM 30219G108 3,085 53,537 SH Sole 53,537 EXXON MOBIL CORP COM 30231G102 10,183 113,011 SH Sole 113,011 FLOWSERVE CORP COM 34354p105 3,673 21,898 SH Sole 21,898 F M C CORP COM NEW 302491303 2,879 50,475 SH Sole 50,475 FREEPORT-MCMORAN COPPER & GO COM 35671D857 2,727 82,372 SH Sole 82,372 GENERAL ELECTRIC CO COM 369604103 4,776 206,591 SH Sole 206,591 GENERAL MLS INC COM 370334104 1,895 38,425 SH Sole 38,425 GOLDMAN SACHS GROUP INC COM 38141G104 1,371 9,318 SH Sole 9,318 GOOGLE INC CL A 38259p508 1,878 2,365 SH Sole 2,365 HALLIBURTON CO COM 406216101 340 8,411 SH Sole 8,411 HEALTH CARE REIT INC COM 42217k106 615 9,050 SH Sole 9,050 HOME DEPOT INC COM 437076102 426 6,100 SH Sole 6,100 HOSPITALITY PPTYS TR COM SH BEN INT 44106m102 1,493 54,394 SH Sole 54,394 INTERNATIONAL BUSINESS MACHS COM 459200101 460 2,158 SH Sole 2,158 ISHARES TR CORE S&P SCP ETF 464287804 1,236 14,197 SH Sole 14,197 ISHARES TR CORE S&P500 ETF 464287200 2,424 15,404 SH Sole 15,404 ISHARES TR CORE S&P MCP ETF 464287507 2,877 25,004 SH Sole 25,004 ISHARES TR DJ INTL SEL DIVD 464288448 275 8,053 SH Sole 8,053 ISHARES GOLD TRUST ISHARES 464285105 1,231 79,300 SH Sole 79,300 ISHARES TR MSCI EAFE INDEX 464287465 1,512 25,633 SH Sole 25,633 ISHARES TR MSCI EMERG MKT 464287234 2,712 63,420 SH Sole 63,420 ISHARES TR NASDQ BIO INDX 464287556 2,163 13,522 SH Sole 13,522 ISHARES TR RUSSELL 2000 464287655 1,052 11,136 SH Sole 11,136 ISHARES TR US PFD STK IDX 464288687 3,770 93,050 SH Sole 93,050 ISHARES TR S&P 100 IDX FD 464287101 339 4,818 SH Sole 4,818 ISHARES SILVER TRUST ISHARES 46428q109 468 17,045 SH Sole 17,045 ISHARES TR DJ SEL DIV INX 464287168 719 11,340 SH Sole 11,340 JOHNSON & JOHNSON COM 478160104 8,335 102,236 SH Sole 102,236 JPMORGAN CHASE & CO COM 46625H100 3,132 65,995 SH Sole 65,995 KIMBERLY CLARK CORP COM 494368103 2,048 20,901 SH Sole 20,901 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 799 8,900 SH Sole 8,900 LEMAITRE VASCULAR INC COM 525558201 89 14,407 SH Sole 14,407 LOWES COS INC COM 548661107 242 6,375 SH Sole 6,375 MCDONALDS CORP COM 580135101 2,786 27,945 SH Sole 27,945 MICROSOFT CORP COM 594918104 4,001 139,865 SH Sole 139,865 NATIONAL OILWELL VARCO INC COM 637071101 1,712 24,200 SH Sole 24,200 NEXTERA ENERGY INC COM 65339f101 556 7,157 SH Sole 7,157 NIKE INC CL B 654106103 3,170 53,726 SH Sole 53,726 NORDSTROM INC COM 655664100 1,888 34,178 SH Sole 34,178 NORFOLK SOUTHERN CORP COM 655844108 965 12,525 SH Sole 12,525 OCCIDENTAL PETE CORP DEL COM 674599105 1,536 19,600 SH Sole 19,600 ORACLE CORP COM 68389X105 1,556 48,139 SH Sole 48,139 PEPSICO INC COM 713448108 5,481 69,279 SH Sole 69,279 PFIZER INC COM 717081103 284 9,844 SH Sole 9,844 PIEDMONT NAT GAS INC COM 720186105 429 13,034 SH Sole 13,034 PLUM CREEK TIMBER CO INC COM 729251108 1,813 34,725 SH Sole 34,725 PNC FINL SVCS GROUP INC COM 693475105 1,406 21,150 SH Sole 21,150 PROCTER & GAMBLE CO COM 742718109 7,745 100,505 SH Sole 100,505 QUALCOMM INC COM 747525103 2,309 34,500 SH Sole 34,500 REALTY INCOME CORP COM 756109104 1,602 35,321 SH Sole 35,321 REGIONS FINL CORP NEW COM 7591ep100 302 36,858 SH Sole 36,858 SCANA CORP NEW COM 80589m102 686 13,410 SH Sole 13,410 SCHLUMBERGER LTD COM 806857108 4,300 57,416 SH Sole 57,416 SEMPRA ENERGY COM 816851109 3,880 48,540 SH Sole 48,540 SOUTHERN CO COM 842587107 1,988 42,362 SH Sole 42,362 SPDR GOLD TRUST GOLD SHS 78463V107 4,974 32,201 SH Sole 32,201 SPECTRA ENERGY CORP COM 847560109 635 20,654 SH Sole 20,654 STRYKER CORP COM 863667101 1,087 16,655 SH Sole 16,655 SYNOVUS FINL CORP COM 87161c105 138 49,655 SH Sole 49,655 TERADATA CORP DEL COM 88076w103 386 6,600 SH Sole 6,600 TOTAL SYS SVCS INC COM 891906109 326 13,155 SH Sole 13,155 UNION PAC CORP COM 907818108 4,783 33,587 SH Sole 33,587 UNITED PARCEL SERVICE INC CL B 911312106 485 5,649 SH Sole 5,649 UNITED TECHNOLOGIES CORP COM 913017109 4,622 49,473 SH Sole 49,473 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 1,770 38,184 SH Sole 38,184 VERIZON COMMUNICATIONS INC COM 92343V104 5,038 102,513 SH Sole 102,513 VISA INC COM CL A 92826c839 3,464 20,395 SH Sole 20,395 WAL-MART STORES INC COM 931142103 2,696 36,025 SH Sole 36,025 WALGREEN CO COM 931422109 600 12,575 SH Sole 12,575 WHIRLPOOL CORP COM 963320106 469 3,960 SH Sole 3,960 YUM BRANDS INC COM 988498101 5,032 69,947 SH Sole 69,947 DIAGEO P L C SPON ADR NEW 25243Q205 4,235 33,657 SH Sole 33,657 POTASH CORP SASK INC COM 73755l107 1,102 28,077 SH Sole 28,077