UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Douglas E. Schaller Address: Schaller Investment Group Inc. 324 Indera Mills Court Winston-Salem, NC 27101 Form 13F File Number: 028-11085 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Douglas E. Schaller Title: President Phone: 336-774-1515 Signature, Place, and Date of Signing: /s/ Douglas E. Schaller Winston-Salem, NC May 14, 2013 ----------------------- ----------------- ------------ [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section.] Form 13F File Number Name Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 ----------- Form 13F Information Table Entry Total: 32 ----------- Form 13F Information Table Value Total: $ 127,980 ----------- (thousands) List of Other Included Managers: Provide a numbered list of the names(s) and Form 13F file numbers(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] NONE SCHALLER INVESTMENT GROUP FORM 13F sec March 31, 2013 Voting Authority -------------------------- Value Shares/ Sh/ Put/ Invstmt Other Name of Issuer Title of class CUSIP (x$1000) Prn Amt Prn Call Dscretn Managers Sole Shared None ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- Advance Auto Parts COM 00751y106 3968 48005 SH Sole 48005 American Int'l Group COM 026874784 16676 429570 SH Sole 429570 Bank of America COM 060505104 4888 401338 SH Sole 401338 Benchmark Bankshares COM 08160e207 820 41602 SH Sole 41602 Berkley WR COM 084423102 14877 335300 SH Sole 335300 Berkshire Hthwy CL B COM 084670207 10175 97646 SH Sole 97646 Everbank Financial COM 29977g102 1155 75000 SH Sole 75000 Goldman Sachs Group COM 38141g104 1340 9109 SH Sole 9109 Google COM 38259p508 11289 14215 SH Sole 14215 High Point Bank COM 429706104 756 7963 SH Sole 7963 Homefed COM 43739d307 466 14927 SH Sole 14927 Howard Hughes COM 44267d107 5967 71200 SH Sole 71200 Imperial Metals COM 452892102 2206 150000 SH Sole 150000 Intl Business Machines COM 1114 5225 SH Sole 5225 JC Penney COM 708160106 2838 187815 SH Sole 187815 Johnson & Johnson COM 478160104 2748 33700 SH Sole 33700 Leucadia National COM 527288104 497 18101 SH Sole 18101 McDonald's COM 580135101 2672 26800 SH Sole 26800 Metro Bancorp COM 59161r101 1386 83800 SH Sole 83800 Microsoft COM 594918104 10938 382380 SH Sole 382380 Republic First Bancorp COM 760416107 7092 2560394 SH Sole 2560394 SEARS HOLDINGS CORP COM 812350106 1749 35000 SH Sole 35000 Solta Medical COM 83438k103 462 210000 SH Sole 210000 Target COM 87612e106 1544 22550 SH Sole 22550 VALEANT PHARMACEUTICALS INTERN COM 91911k102 3751 50000 SH Sole 50000 VistaPrint COM n93540107 6159 159300 SH Sole 159300 Wells Fargo COM 949746101 6367 172125 SH Sole 172125 CALL CHK 01/18/14 15 CHE 476 800 SH Sole 800 CALL CHK 01/18/14 18 CHE 380 1000 SH Sole 1000 CALL CHK 01/18/14 20 CHE 324 1200 SH Sole 1200 Wts Bnk of America Cl A 060505146 1700 298200 SH Sole 298200 WTS WELLS FARGO & CO NEW 949746119 1200 100000 SH Sole 100000