UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q [X] Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the quarterly period ended February 28, 2009. [ ] Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period _____________ to ______________. Commission File Number 333-150061 INNOCENT, INC. (Exact name of small business issuer as specified in its charter) Nevada 98-0585268 ------------------------------- ----------------------------------- (State or other jurisdiction of (IRS Employer Identification Number) incorporation or organization) 755 Baywood Drive, Second Floor Petaluma, CA 94954 --------------------------------------------------------------- (Address of principal executive offices) (zip code) (707) 658-4650 ----------------------------------------------------------------- (Registrant's telephone number, including area code) None ------------------------------------------------------ (Former name, former address and former fiscal year, if changed since last report) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [ X ] No [ ] <page> Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of "large accelerated filer," "accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one): Large accelerated filer [ ] Accelerated filer [ ] Non-accelerated filer [ ] Smaller reporting company [X] (Do not check if a smaller reporting company) Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X] APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PRECEDING FIVE YEARS Check whether the registrant filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Exchange Act after distribution of securities under a plan confirmed by a court. Yes [ ] No [ ] APPLICABLE ONLY TO CORPORATE ISSUERS State the number of shares outstanding of each of the issuer's classes of common equity as of the latest practicable date: As of April 14, 2009, there were 7,000,000 shares of common stock, par value $0.001, outstanding. <page> TABLE OF CONTENT PART 1. FINANCIAL INFORMATION Page ---- Item 1. Financial Statements F-1 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 13 Item 3. Quantitative and Qualitative Disclosures About Market Risk 18 Item 4. Controls and Procedures 18 PART 2. OTHER INFORMATION Item 1. Legal Proceedings 18 Item 1A.Risk Factors 18 Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 22 Item 3. Defaults Upon Senior Securities 22 Item 4. Submission of Matters to a Vote of Security Holders 22 Item 5. Other Information 22 Item 6. Exhibits 22 Signatures 23 1 <page> PART I - FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS. INNOCENT, INC. (A Development Stage Company) FINANCIAL STATEMENTS February 28, 2009 (Unaudited) BALANCE SHEET STATEMENTS OF OPERATIONS STATEMENTS OF CASH FLOWS STATEMENTS OF STOCKHOLDERS' EQUITY NOTES TO FINANCIAL STATEMENTS F-1 <page> INNOCENT, INC. (A Development Stage Company) BALANCE SHEETS February 28, August 31, 2009 2008 ---- ---- (Unaudited) (Audited) ASSETS ------ Current assets Cash $ 175 $ 34 Accounts receivable 352 2,940 Prepaid expenses 179 350 ----------- ----------- Total current assets 706 3,324 ----------- ----------- Security deposit 333 333 ----------- ----------- Total assets $ 1,039 $ 3,657 =========== =========== LIABILITIES & STOCKHOLDERS'EQUITY --------------------------------- Current liabilities Accounts payable and accrued liabilities $ 33,348 $ 24,483 Loan payable - related party 12,416 8,101 ----------- ----------- Total current liabilities 45,764 32,584 ----------- ----------- Stockholders' Equity Common stock $0.001 par value; 75,000,000 shares authorized; 7,000,000 shares issued and outstanding 7,000 7,000 Additional paid-in capital 27,000 27,000 Deficit accumulated during the development stage ( 78,725) ( 62,927) ----------- ----------- Total Stockholders' Equity ( 44,725) ( 28,927) ----------- ----------- Total Liabilities and Stockholders' Equity $ 1,039 $ 3,657 =========== =========== The accompanying notes are an integral part of these financial statements F-2 <page> INNOCENT, INC. (A Development Stage Company) STATEMENTS OF OPERATIONS (Unaudited) <table> <caption> Three months Three months Six months Six months September 27,2006 Ended Ended Ended Ended (Inception) Through February 28, February 29, February 28, February 29, February 28, 2009 2008 2009 2008 2009 ---- ---- ---- ---- ---- <s> <c> <c> <c> <c> <c> Sales $ 2,352 $ 1,470 $ 6,636 $ 2,123 $ 11,699 Cost of goods sold 1,680 1,050 4,740 1,655 8,495 ----------- ---------- ---------- ---------- ---------- Gross profit 672 420 1,896 468 3,204 ----------- ---------- ---------- ---------- ---------- Operating Expenses: Accounting and audit fees $ 3,250 $ 3,500 $ 7,950 $ 5,000 $ 25,550 Consulting 2,000 1,500 2,000 2,400 15,400 General and administrative 3,430 3,571 5,166 4,212 25,944 Management 1,000 1,000 2,000 2,000 4,000 Organization costs - - - - 480 Telephone - - - 2,174 2,174 Travel and promotion - 892 263 6,740 7,965 ----------- ---------- ---------- ---------- ---------- 9,680 10,463 17,379 22,526 81,513 ----------- ---------- ---------- ---------- ---------- Loss from operations ( 9,008) ( 10,043) ( 15,483) ( 22,058) ( 78,309) Other income (expense) Interest expense ( 181) - ( 315) - ( 416) ----------- ---------- ---------- ---------- ---------- Income (loss) before provision for income tax ( 9,189) ( 10,043) ( 15,798) ( 22,058) ( 78,725) Provision for income tax - - - - - ----------- ---------- ---------- ---------- ---------- Net income (loss) $ ( 9,189) $ ( 10,043) $( 15,798) $( 22,058) $ ( 78,725) =========== ========== ========== ========== ========== Net income (loss) per share $ ( 0.01) $ ( 0.01) $( 0.01) $( 0.01) =========== ========== ========== ========== Weighted average number of common shares outstanding 7,000,000 7,000,000 7,000,000 6,142,857 =========== ========== ========== ========== </table> The accompanying notes are an integral part of these financial statements F-3 <page> INNOCENT, INC. (A Development Stage Company) STATEMENTS OF CASH FLOWS (Unaudited) <table> <caption> Six Months Six Months September 27,2006 Ended Ended (Inception) Through February 28, February 29, February 28, 2009 2008 2009 ---- ---- ---- <s> <c> <c> <c> Operating Activities: Net income (loss) $( 15,798) $( 22,058) $( 78,725) Adjustment to reconcile net income to net cash provided by (used for) operating activities: Accounts receivable 2,588 ( 1,623) ( 352) Prepaid expenses 171 - ( 179) Security deposit - ( 333) ( 333) Accounts payable and accrued liabilities 8,865 10,882 33,348 ---------- ---------- ---------- Net cash provided by (used for) operating activities ( 4,174) ( 13,132) ( 46,241) ---------- ---------- ---------- Financing Activities: Proceeds from issuance of common stock - 34,000 34,000 Loan payable - related party 4,315 - 12,416 ---------- ---------- ---------- Net cash provided by (used for) financing activities 4,315 34,000 46,416 ---------- ---------- ---------- Net Increase In Cash 141 20,868 175 Cash At The Beginning Of The Period 34 - - ---------- ---------- ---------- Cash At The End Of The Period $ 175 $ 20,868 $ 175 ========== ========== ========== Schedule Of Non-Cash Investing And Financing - -------------------------------------------- Activities - None - ---------- Supplemental Disclosure - ----------------------- Cash paid for: Interest $ - $ - $ - ========== ========== =========== Income Taxes $ - $ - $ - ========== ========== =========== </table> The accompanying notes are an integral part of these financial statements F-4 <page> INNOCENT, INC. (A Development Stage Company) STATEMENT OF STOCKHOLDERS' EQUITY September 27, 2006 (Inception) Through February 28, 2009 (Unaudited) <table> <caption> Deficit Accumulated Common Shares Additional During the ---------------------- Paid-in Subscription Development Number Par Value Capital Receivable Stage Total ------ --------- ------- ---------- ----- ----- <s> <c> <c> <c> <c> <c> <c> Balances, September 27, 2006, Common stock subscription at $0.001 4,000,000 $ 4,000 $ - $( 4,000) $ - $ - Net gain (loss) for the period ended August 31, 2007 - - - - ( 3,980) ( 3,980) --------- --------- --------- ---------- ---------- --------- Balances, August 31, 2007 4,000,000 4,000 - ( 4,000) ( 3,980) ( 3,980) --------- --------- --------- ---------- ---------- --------- Issued for cash: Subscription paid for - - - 4,000 - 4,000 Common stock October, 2007 - at $0.010 3,000,000 3,000 27,000 - 30,000 Net gain (loss) for the year ended August 31, 2008 - - - - ( 58,947) (58,947) --------- --------- --------- ---------- ---------- --------- Balances, August 31, 2008 7,000,000 7,000 27,000 - ( 62,927) (28,927) Net gain (loss) for the period ended February 29, 2008 - - - - ( 15,798) (15,798) --------- --------- --------- ---------- ---------- --------- Balances, February 28, 2009 7,000,000 $ 7,000 $ 27,000 $ - $( 78,725) $(44,725) ========= ========= ========= ========== ========== ========= </table> The accompanying notes are an integral part of these financial statements F-5 <page> INNOCENT, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS February 28, 2009 (Unaudited) Note 1 Nature and Continuance of Operations ------------------------------------ Organization ------------ The Company was incorporated in the State of Nevada, United States of America on September 27, 2006, and its fiscal year end is August 31. The Company is engaged in sales of new food products produced or developed by North American companies to foreign markets. Going Concern ------------- These financial statements have been prepared on a going concern basis. The Company has a working capital deficiency of $45,058, and has accumulated deficit of $78,725 since inception. Its ability to continue as a going concern is dependent upon the ability of the Company to generate profitable operations in the future and/or to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The outcome of these matters cannot be predicted with any certainty at this time. These factors raise substantial doubt that the company will be able to continue as a going concern. Management plans to continue to provide for its capital needs by the issuance of common stock and related party advances. These financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern. Unaudited Interim Financial Statements -------------------------------------- The accompanying unaudited interim financial statements have been prepared in accordance with United States generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q of Regulation S-B. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. However, except as disclosed herein, there have been no material changes in the information disclosed in the notes to the financial statements for the year ended August 31, 2008, included in the Company's annual report on the From 10-K filed with the Securities and Exchange Commission. The interim unaudited financial statements should be read in conjunction with those financial statements included in the Form 10-K. In the opinion of Management, all adjustments considered necessary for a fair presentation, consisting solely of normal recurring adjustments, have been made. Operating results for the six months ended February 28, 2009 are not necessarily indicative of the results that may be expected for the year ending August 31, 2009. Note 2 Summary of Significant Accounting Policies ------------------------------------------ The financial statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States of America. Because a precise determination of many assets and liabilities is dependent upon future events, the preparation of financial statements for a period necessarily involves the use of estimates which have been made using careful judgement. Actual results may vary from these estimates. F-6 <page> INNOCENT, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS February 28, 2009 (Unaudited) Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Development Stage Company ------------------------- The Company complies with Financial Accounting Standard Board Statement ("FAS") No. 7 and The Securities and Exchange Commission Act Guide 7 for its characterization of the Company as development stage. Revenue Recognition ------------------- Sales are recognized when revenue is realized or realizable and has been earned. The Company's policy is to recognize revenue when risk of loss and title to the product transfers to the customer. Net sales is comprised of gross revenues less expected returns, trade discounts and customer allowances, which include costs associated with off-invoice mark-downs and other price reductions, as well as trade promotions and coupons. These incentive costs are recognized at the later of the date on which the Company recognizes the related revenue or the date on which the Company offers the incentive. Impairment of Long-lived Assets ------------------------------- Capital assets are reviewed for impairment in accordance with FAS No. 144, "Accounting for the Impairment or Disposal of Long-lived Assets", which was adopted effective January 1, 2002. Under FAS No. 144, these assets are tested for recoverability whenever events or changes in circumstances indicate that their carrying amounts may not be recoverable. An impairment charge is recognized for the amount, if any, which the carrying value of the asset exceeds the fair value. Advertising and Promotion ------------------------- The Company's expenses all advertising and promotion costs as incurred. Advertising and promotion costs for the periods ended February 28, 2009 and February 29, 2008 were $0. Research and Development ------------------------ Research and development expenditures are expensed as incurred. Foreign Currency Translation ---------------------------- The financial statements are presented in United States dollars. In accordance with Statement of Financial Accounting Standards No. 52, "Foreign Currency Translation", since the functional currency of the Company is U.S. dollars, the foreign currency financial statements of the Company's subsidiaries are re-measured into U.S. dollars. Monetary assets and liabilities are re-measured using the foreign exchange rate that prevailed at the balance sheet date. Revenue and expenses are translated at weighted average rates of exchange during the year and stockholders' equity accounts and furniture and equipment are translated by using historical exchange rates. Any re-measurement gain or loss incurred is reported in the income statement. F-7 <page> INNOCENT, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS February 28, 2009 (Unaudited) Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Net Loss per Share ------------------ Basic loss per share includes no dilution and is computed by dividing loss available to common stockholders by the weighted average number of common shares outstanding for the period. Dilutive losses per share reflects the potential dilution of securities that could share in the losses of the Company. Because the Company does not have any potentially dilutive securities, the accompanying presentation is only of basic loss per share. Stock-based Compensation ------------------------ The Company has not adopted a stock option plan and has not granted any stock options. Accordingly no stock-based compensation has been recorded to date. Income Taxes ------------- The Company uses the asset and liability method of accounting for income taxes in accordance with FAS No. 109 "Accounting for Income Taxes". Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to temporary differences between the financial statements carrying amounts of existing assets and liabilities and loss carryforwards and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Fair Value of Financial Instruments ----------------------------------- The carrying value of the Company's financial instruments consisting of cash, accounts payable and accrued liabilities, agreement payable and due to related party approximate their carrying value due to the short-term maturity of such instruments. Unless otherwise noted, it is management's opinion that the Company is not exposed to significant interest, currency or credit risks arising from these financial instruments. Recent Accounting Pronouncements -------------------------------- In May 2008, the Financial Accounting Standards Board ("FASB") issued SFAS No. 163, "Accounting for Financial Guarantee Insurance Contracts-and interpretation of FASB Statement No.60".SFAS No. 163 clarifies how Statement 60 applies to financial guarantee insurance contracts, including the recognition and measurement of premium revenue and claims liabilities. This statement also requires expanded disclosures about financial guarantee insurance contracts. SFAS No.163 is effective for fiscal years beginning on or after December 15,2008, and interim periods within those years. SFAS No.163 has no effect on the Company's financial position, statements of operations, or cash flows at this time. F-8 <page> INNOCENT, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS February 28, 2009 (Unaudited) Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Recent Accounting Pronouncements -------------------------------- In May 2008, the Financial Accounting Standards Board ("FASB") issued SFAS No. 162, "The Hierarchy of Generally Accepted Accounting Principles". SFAS No. 162 sets forth the level of authority to a given accounting pronouncement or document by category. Where there might be conflicting guidance between two categories, the more authoritative category will prevail. SFAS No. 162 will become effective 60 days after the SEC approves the PCAOB's amendments to AU Section 411 of the AICPA Professional Standards. SFAS No. 162 has no effect on the Company's financial position, statements of operations, or cash flows at this time. In March 2008, the Financial Accounting Standards Board, or FASB, issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities--an amendment of FASB Statement No. 133. This standard requires companies to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect an entity's financial position, financial performance, and cash flows. This Statement is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application encouraged. The Company has not yet adopted the provisions of SFAS No. 161, but does not expect it to have a material impact on its consolidated financial position, results of operations or cash flows. In December 2007, the SEC issued Staff Accounting Bulletin (SAB) No. 110 regarding the use of a "simplified" method, as discussed in SAB No. 107 (SAB 107), in developing an estimate of expected term of "plain vanilla" share options in accordance with SFAS No. 123 (R), Share-Based Payment. In particular, the staff indicated in SAB 107 that it will accept a company's election to use the simplified method, regardless of whether the company has sufficient information to make more refined estimates of expected term. At the time SAB 107 was issued, the staff believed that more detailed external information about employee exercise behavior (e.g., employee exercise patterns by industry and/or other categories of companies) would, over time, become readily available to companies. Therefore, the staff stated in SAB 107 that it would not expect a company to use the simplified method for share option grants after December 31, 2007. The staff understands that such detailed information about employee exercise behavior may not be widely available by December 31, 2007. Accordingly, the staff will continue to accept, under certain circumstances, the use of the simplified method beyond December 31, 2007. The Company currently uses the simplified method for "plain vanilla" share options and warrants, and will assess the impact of SAB 110 for fiscal year 2009. It is not believed that this will have an impact on the Company's consolidated financial position, results of operations or cash flows. F-9 <page> INNOCENT, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS February 28, 2009 (Unaudited) Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Recent Accounting Pronouncements -------------------------------- In December 2007, the FASB issued SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements--an amendment of ARB No. 51. This statement amends ARB 51 to establish accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It clarifies that a noncontrolling interest in a subsidiary is an ownership interest in the consolidated entity that should be reported as equity in the consolidated financial statements. Before this statement was issued, limited guidance existed for reporting noncontrolling interests. As a result, considerable diversity in practice existed. So-called minority interests were reported in the consolidated statement of financial position as liabilities or in the mezzanine section between liabilities and equity. This statement improves comparability by eliminating that diversity. This statement is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008 (that is, January 1, 2009, for entities with calendar year-ends). Earlier adoption is prohibited. The effective date of this statement is the same as that of the related Statement 141 (revised 2007). The Company will adopt this Statement beginning March 1, 2009. It is not believed that this will have an impact on the Company's consolidated financial position, results of operations or cash flows. In December 2007, the FASB, issued FAS No. 141 (revised 2007), Business Combinations.' This Statement replaces FASB Statement No. 141, Business Combinations, but retains the fundamental requirements in Statement 141. This Statement establishes principles and requirements for how the acquirer: (a) recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree; (b) recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase; and (c) determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination. This statement applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. An entity may not apply it before that date. The effective date of this statement is the same as that of the related FASB Statement No. 160, Noncontrolling Interests in Consolidated Financial Statements. The Company will adopt this statement beginning March 1, 2009. It is not believed that this will have an impact on the Company's consolidated financial position, results of operations or cash flows. In February 2007, the FASB, issued SFAS No. 159, The Fair Value Option for Financial Assets and Liabilities--Including an Amendment of FASB Statement No. 115. This standard permits an entity to choose to measure many financial instruments and certain other items at fair value. This option is available to all entities. Most of the provisions in FAS 159 are elective; however, an amendment to FAS 115 Accounting for Certain Investments in Debt and Equity F-10 <page> INNOCENT, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS February 28, 2009 (Unaudited) Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Recent Accounting Pronouncements -------------------------------- Securities applies to all entities with available for sale or trading securities. Some requirements apply differently to entities that do not report net income. SFAS No. 159 is effective as of the beginning of an entities first fiscal year that begins after November 15, 2007. Early adoption is permitted as of the beginning of the previous fiscal year provided that the entity makes that choice in the first 120 days of that fiscal year and also elects to apply the provisions of SFAS No. 157 Fair Value Measurements. The Company will adopt SFAS No. 159 beginning March 1, 2008 and is currently evaluating the potential impact the adoption of this pronouncement will have on its consolidated financial statements. Note 3 Stockholders' Equity ------------------- The total number of common shares authorized that may be issued by the Company is 75,000,000 shares with a par value of one tenth of one cent ($0.001) per share and no other class of shares is authorized. During the period from September 27, 2006 (inception) to November 30, 2008, the Company issued 4,000,000 shares of common stock at $0.001 per share to its directors for total proceeds of $4,000 and 3,000,000 shares of common stock at $0.010 per share for total proceeds of $30,000. To February 28, 2009, the Company has not granted any stock options and has not recorded any stock-based compensation. Note 4 Related Party Transactions -------------------------- a) The President of the Company provides management services to the Company. During the six months ended February 28, 2009 management services of $2,000 (February 29, 2008 - $2,000) were charged to operations. b) A director of the Company provides consulting services to the Company. During the period ended February 28, 2009 consulting services of $2,000 (February 29, 2008 - $2,400) were charged to operations. c) During the period from inception to February 28, 2009, the President of the Company provided a $12,000 loan to the Company. The loan is payable on demand, unsecured, bears interest at 6.75% per annum and consists of $12,000 of principal, and $416 of accrued interest payable as of February 28, 2009. F-11 <page> ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. Forward Looking Statements - -------------------------- This quarterly report contains forward-looking statements. Forward-looking statements are projections of events, revenues, income, future economic performance or management's plans and objectives for our future operations. In some cases, you can identify forward-looking statements by terminology such as "may", "should", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential" or "continue" or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks in the section entitled "Risk Factors" and the risks set out below, any of which may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These risks include, by way of example and not in limitation: - - the uncertainty of profitability based upon our history of losses; - - risks related to failure to obtain adequate financing on a timely basis and on acceptable terms to continue as going concern; - - risks related to our international operations and currency exchange fluctuations; - - risks related to product liability claims; - - other risks and uncertainties related to our business plan and business strategy. This list is not an exhaustive list of the factors that may affect any of our forward-looking statements. These and other factors should be considered carefully and readers should not place undue reliance on our forward-looking statements. Forward looking statements are made based on management's beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results. Our financial statements are stated in United States dollars (US$) and are prepared in accordance with United States Generally Accepted Accounting Principles. In this annual report, unless otherwise specified, all dollar amounts are expressed in United States dollars and all references to "common stock" refer to the common shares in our capital stock. As used in this annual report, the terms "we", "us", "our", the "Company" and "Innocent" mean Innocent, Inc., unless otherwise indicated. Our Current Business - -------------------- We were formed on September 27, 2006. Our plan is to build a diverse portfolio of grocery product lines and brands produced by small and mid size North American manufacturers and sell them to Eastern European and Russian Market through a network of local and national distributors. 13 <page> The two key elements of our short term plan (twelve-month period) are to create our initial portfolio of products we want to sell to the foreign market and do a test market of these products. We plan to create a portfolio of grocery products by sourcing them through industry trade shows, directly contacting North American manufacturers, searching through food industry publications, ads and referrals. We are planning to start with two to three products in each of the following categories: - - Natural and organic products (all-natural and heart healthy snack bars made with real ingredients like fruits and nuts, high quality organic chocolates, organic cereals, and energy bars). - Gluten free, wheat free, yeast free products (Gluten free cookies, crisps, baking mixes, cereals, spice blends, etc.) - Salt free or low sodium dietary products (Low sodium, low fat and low calorie sauces, marinades, vinaigrettes, granolas, trial mixes, etc.) - Specialty gourmet products that carry uniquely American flavors (dry rubs and seasoning blends, barbeque sauces, marinades, etc.) We plan to buy samples and small quantities of chosen products from vendors throughout the United States and ship them to our distributor ("Neon City") for testing on the local market. Neon City will utilize their existing contacts to introduce the products to buyers at local grocery chains as well as to food service operators. Our company will create a list of prospective products based on feedback we will receive from our distributor. We will obtain all the necessary information about prospective products we wish to include in our portfolio from the manufacturers for the purpose of developing a sale support system. We will evaluate the consumer response to the introduced new products. Then we will develop a more detailed plan of operations including types of products and next order volumes. RESULTS OF OPERATIONS The following is a discussion and analysis of our results of operation for the six-month period ended February 28, 2009, and the factors that could affect our future financial condition. This discussion and analysis should be read in conjunction with our unaudited financial statements and the notes thereto included elsewhere in this quarterly report. Our financial statements are prepared in accordance with United States generally accepted accounting principles. All references to dollar amounts in this section are in United States dollars unless expressly stated otherwise. Financial Data Summary - ---------------------- Six Months Six Months Ended Ended February 28, February 29, 2009 2008 ---- ---- Revenue $ 6,636 $ 2,123 Operating Expenses $ 17,379 $ 22,526 --------- ---------- Net Loss $ 15,798 $ 22,058 ========= ========== 14 <page> Revenue - ------- Our gross revenue for the six-month period ended February 28, 2009, was $6,636, compared to $2,123 for the same period in fiscal 2008. Our cost of sales for the same six-month period ended February 28, 2009 was $4,740 (February 29, 2008: $1,655) resulting in a gross profit of $1,896 (2007: $468). Operating Costs and Expenses - ---------------------------- The major components of our expenses for the six-month period ended February 28, 2009, and February 29, 2008, are outlined in the table below: Six Months Six Months Ended Ended February 28, February 29, 2009 2008 ---- ---- Accounting and audit fees $ 7,950 $ 5,000 Consulting 2,000 2,400 General and administrative 5,166 4,212 Management 2,000 2,000 Telephone - 2,174 Travel and promotion 263 6,740 ----------- --------- $ 17,379 $ 22,526 =========== ========= Operating Expenses - ------------------ The decrease in operating expenses was mainly due to the decrease of $6,477 in travel and promotion expenditures, the decrease in consulting fees of $400, and the decrease of $2,174 in telephone expenses. These decreases were offset by the increase in audit and accounting fees of $2,950 and the increase of $954 in general and administrative expenditures. All these increases are associated to the increase in our corporate activities and increase in expenses related to implementation of our business plan. Liquidity and Capital Resources - ------------------------------- Working Capital - --------------- Six Months Ended Year Ended February 28, August 31, 2009 2008 ------------ ---------- Current Assets $ 706 $ 3,324 Current Liabilities (45,764) (32,584) ------------ ---------- Working Capital Deficiency $ (45,058) $ (29,260) ============ ========== 15 <page> Cash Flows - ---------- Six Months Six Months Ended Ended February 28, February 29, 2009 2008 ------------ ------------ Cash provided by (used for) Operating Activities $ (4,174) $ ( 13,132) Cash provided by Investing Activities - - Cash provided by Financing Activities 4,315 34,000 ----------- ------------ Net Increase in Cash $ 141 $ 20,868 =========== ============ We had cash of $175, accounts receivable of $352, prepaid expenses of $179, accounts payable and accrued liabilities of $33,348 and loan payable to related party of $12,416 for a working capital deficiency of $45,058 as of February 28, 2009. We expect spending approximately $10,000 on the initial testing of new products in the foreign market. As well, we anticipate spending an additional $12,000 on professional fees, general administrative costs and expenditures associated with complying with reporting obligations. Total expenditures over the next 12 months are therefore expected to be $22,000. Accordingly, we will need to obtain additional financing in order to complete our full business plan. In the future, in addition to equity financing, we may rely on loans from our Directors and officers to continue our operations; however, there are no assurances that our Directors will provide us with any additional funds. Currently, we do not have any arrangements for additional financing. If we are not able to obtain needed financing, we may have to cease operations. Cash Used In Operating Activities - ---------------------------------- Our cash balance of $175 as of February 28,2009,has increased by $141 during the six months ended February 28, 2009, compared to the cash balance of $34 as of August 31, 2008, primarily due to the sales of $6,636 and the reduction of the accounts receivable of $2,588.The increase in the cash position during the same period in fiscal 2008 was primarily due to the receipt of the proceeds of $34,000 from issuance of our common stock and revenue from sales of $2,123. Cash From Investing Activities - ------------------------------ No cash was used for or provided by investing activities during the six-month period ended February 28, 2009, and February 29, 2008. Cash from Financing Activities - ------------------------------- To February 28, 2009, the Company has funded its initial operations through the issuance of 7,000,000 shares of capital stock for proceeds of $34,000 and gross sales of $11,699. Due to the "start up" nature of our business, we expect to incur losses as it expands. To date, our cash flow requirements have been primarily met by equity 16 <page> financings. Management expects to keep operating costs to a minimum until cash is available through financing or operating activities. Management plans to continue to seek other sources of financing on favorable terms; however, there are no assurances that any such financing can be obtained on favorable terms, if at all. If we are unable to generate sufficient profits or unable to obtain additional funds for our working capital needs, we may need to cease or curtail operations. Furthermore, there is no assurance the net proceeds from any successful financing arrangement will be sufficient to cover cash requirements during the initial stages of the Company's operations. For these reasons, our independent registered auditors believe that there is substantial doubt that we will be able to continue as a going concern. Going Concern - ------------- The audited financial statements for the year ended August 31, 2008, included in our annual report on the Form 10-K filed with Securities and Exchange Commission, have been prepared on a going concern basis, which implies that our company will continue to realize its assets and discharge its liabilities and commitments in the normal course of business. Our company has generated $11,699 in revenues since inception and has never paid any dividends and is unlikely to pay dividends or generate substantial earnings in the immediate or foreseeable future. The continuation of our company as a going concern is dependent upon the continued financial support from our shareholders, the ability of our company to obtain necessary equity financing to achieve our operating objectives, and the attainment of profitable operations. As at February 28, 2009, our company has accumulated losses of $78,725 since inception. As we do not have sufficient funds for our planned operations, we will be required to raise additional funds for operations. Due to the uncertainty of our ability to meet our current operating expenses and the capital expenses noted above, in their report on the annual financial statements for the year ended August 31,2008,our independent registered auditors included an explanatory paragraph regarding concerns about our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances that lead to this disclosure by our independent registered auditors. The continuation of our business is dependent upon us raising additional financial support. The issuance of additional equity securities by us could result in a significant dilution in the equity interests of our current stockholders. Obtaining commercial loans, assuming those loans would be available, will increase our liabilities and future cash commitments. Future Financings - ----------------- We anticipate that additional funding will be required in the form of equity financing from the sale of our common stock. However, we cannot provide investors with any assurance that we will be able to raise sufficient funding from the sale of our common stock to fund our marketing plan and operations. At this time, we cannot provide investors with any assurance that we will be able to raise sufficient funding from the sale of our common stock or through a loan from our directors to meet our obligations over the next twelve months. We do not have any arrangements in place for any future equity financing. Off-Balance Sheet Arrangements - -------------------------------- We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to stockholders. 17 <page> Item 3. Quantitative and Qualitative Disclosures About Market Risk. Not Applicable. Item 4T. Controls and Procedures. As required by Rule 13a-15 under the Exchange Act, we have evaluated the effectiveness of the design and operation of our disclosure controls and procedures at February 28, 2009, which is the end of the period covered by this report. This evaluation was carried out by our principal executive officer and our principal financial officer. Based on this evaluation, our principal executive officer and our principal financial officer have concluded that the design and operation of our disclosure controls and procedures are effective as at the end of the period covered by this report. There were no changes in our internal control over financial reporting during the fiscal period ended February 28, 2009 that have materially affected or are reasonably likely to materially affect, our internal control over financial reporting. Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed by our company in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by our company in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure. PART II - OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS None. ITEM 1A. RISK FACTORS. WE FACE RISKS ASSOCIATED WITH CHANGING INDUSTRY The food marketing and distribution industry is undergoing accelerated change as producers, manufacturers, distributors and retailers seek to lower costs and increase services in a highly competitive environment of relatively static overall demand. Failure to develop a successful response to changing market conditions over the long term could have a material adverse effect on the Company's business and financial condition. WE ARE IN A LOW MARGIN BUSINESS AND ITS PROFITABILITY MAY BE NEGATIVELY IMPACTED BY FOOD PRICE DEFLATION AND OTHER FACTORS. The food marketing and distribution industry is characterized by relatively high inventory turnover with relatively low profit margins. The Company intends to make a significant portion of its sales at prices that are based on the cost of products it re-sells plus a percentage markup. As a result, the Company's profit levels may be negatively impacted during periods of food price deflation, even though its gross profit percentage may remain relatively 18 <page> constant. The food marketing and distribution industry is sensitive to international, national and regional economic conditions. The Company's operating results may be adversely affected by other factors, including difficulties with the collectability of accounts receivable, inventory control, competitive price pressures, severe weather conditions and unexpected increases in fuel or other transportation-related costs. Therefore the Company can provide no assurance that one or more of these factors will not adversely affect its future operating results. OUR INTERNATIONAL OPERATIONS INVOLVE MANY RISKS. We are subject to the risks generally associated with doing business abroad. These risks include foreign laws and regulations, foreign consumer preferences, political unrest, disruptions or delays in shipments and changes in economic conditions in countries to which we sell products. These factors, among others, may affect our cost of doing business and our ability to sell products. If any of these or other factors make the conduct of business in Russia undesirable or impractical, our business may be materially and adversely affected. WE OPERATE IN VERY COMPETITIVE MARKETS. Competition in the food marketing and distribution industry is intense. The Company's primary competitors are multinational food distributors (such as Kraft Foods, Inc., Nestle, etc.), national food distributors, and regional food distributors who distribute its product lines in overseas markets. The principal competitive factors include product price, quality and assortment of product lines, schedules and reliability of delivery, and the range and quality of customer services. Our competitors are well established and significantly better funded than us. Due to limited financing, and fierce competition from multinational food distributors we may not be able to generate revenues and will have to cease operations. BECAUSE WE WILL BE SELLING FOOD PRODUCTS, WE MAY FACE THE RISK OF EXPOSURE TO PRODUCT LIABILITY CLAIMS. Innocent, like any other re-seller of food products, faces the risk of exposure to product liability claims in the event that the use of products re-sold by it causes injury or illness. With respect to product liability claims, the Company will seek contractual indemnification and insurance coverage from parties supplying its products, but this indemnification or insurance coverage is limited, as a practical matter, to the creditworthiness of the indemnifying party and the policy limits of any insurance provided by suppliers. If Innocent will not have adequate insurance or contractual indemnification available, product liability relating to defective products could materially reduce its net income and earnings per share. BECAUSE WE HAVE NO LONG-TERM CONTRACTS WITH SUPPLIES AND DO NOT CONTROL THE ACTUAL PRODUCTION OF THE PRODUCTS WE RE-SELL, WE MAY BE UNABLE TO MAINTAIN ADEQUATE INVENTORY OF THE PRODUCTS. Innocent intends to obtain all of its food products from third-party suppliers. The company does not plan to have long-term contracts with its suppliers committing them to provide products to it. Although the Company's purchasing volume should provide leverage when dealing with suppliers, suppliers may not provide the food products and supplies Innocent needs in the quantities it requests. Because the Company does not control the actual production of the products it re-sells, the Company is also subject to delays caused by interruption in production based on conditions outside its control. These conditions include job actions or strikes by employees of suppliers, weather, crop conditions, transportation interruptions and natural disasters or other catastrophic events. Innocent's inability to obtain adequate supplies of its food products, as a result of any of the foregoing factors or otherwise, could mean that Innocent could not fulfill its obligations to customers, and customers may turn to other wholesalers or distributors. 19 <page> WE MAY BE ADVERSELY AFFECTED BY CURRENCY EXCHANGE RATE FLUCTUATIONS Although we generally purchase products in U.S. dollars, the cost of these products, which will be shipped overseas, may be affected by changes in the value of the relevant currencies. Price increases caused by currency exchange rate fluctuations may make our products less competitive or have an adverse effect on our margins. Our international revenues and expenses generally are derived from sales and operations in foreign currencies, and these revenues and expenses may be materially affected by currency fluctuations, including amounts recorded in foreign currencies and translated into U.S. dollars for financial reporting. As a result, foreign currency fluctuations may have a material adverse effect on our results of operations and financial condition. THERE IS SUBSTANTIAL UNCERTAINTY AS TO WHETHER WE WILL CONTINUE OPERATIONS. If we discontinue operations, you could lose your investment. Our auditors have discussed their uncertainty regarding our business operations in their audit report dated November 6, 2008. This means that there is substantial doubt that we can continue as an ongoing business for the next 12 months. The financial statements do not include any adjustments that might result from the uncertainty about our ability to continue in business. As such, we may have to cease operations and you could lose your entire investment. WE LACK AN OPERATING HISTORY AND HAVE LOSSESS WHICH WE EXPECT TO CONTINUE INTO THE FUTURE. There is no assurance that our future operations will result in profitable revenues. If we cannot generate sufficient revenues to operate profitably, our business will fail. We were incorporated on September 27, 2006 and we have realized revenues of $11,699 during the period from Incorporation on September 27, 2006 to February 28, 2009, while we have incurred net loss of $78,725 in the same period. We have very little operating history upon which an evaluation of our future success or failure can be made. Based upon current plans, we expect to incur operating losses in future periods because we will be incurring expenses which may exceed expected revenues. We cannot guarantee that we will be successful in generating revenues in the future. Failure to generate revenues will cause us to go out of business. IF WE DO NOT OBTAIN ADDITIONAL FINANCING, OUR BUSINESS MAY FAIL. Our business plan calls for ongoing expenses in connection with the marketing and re-sale of food product lines. We have generated $11,699 in revenue from operations to date. In order to expand our business operations, we anticipate that we will have to raise additional funding. If we are not able to raise the funds necessary to fund our business expansion objectives, we may have to delay the implementation of our business plan. We do not currently have any arrangements for financing. Obtaining additional funding will be subject to a number of factors, including general market conditions, investor acceptance of our business plan and initial results from our business operations. These factors may impact the timing, amount, terms or conditions of additional financing available to us. The most likely source of future funds presently available to us is through the sale of additional shares of common stock. BECAUSE OUR MANAGEMENT DOES NOT HAVE PRIOR EXPERIENCE IN FOOD SALES AND MARKETING, OUR BUSINESS HAS A HIGHER RISK OF FAILURE. Our directors do not have experience in food sales and marketing industry. As a result, we may not be able to recognize and take advantage of opportunities without the aid of qualified marketing and business development consultants. Our directors' decisions and choices may not be well thought out and our operations, earnings and ultimate financial success may suffer irreparable harm as a result. 20 <page> WE DEPEND ON KEY PERSONNEL Our future success will depend in part on the continued service of key personnel, particularly Vera Barinova, our President and Chief Executive Officer. Our future success will also depend on our ability to attract and retain key managers, sales people and others. We face intense competition for these individuals from well established multinational, national and regional food marketing and distribution companies. We may not be able to attract qualified new employees or retain existing employees, which may have a material adverse effect on our results of operations and financial condition. BECAUSE OUR DIRECTORS OWN 57.14% OF OUR OUTSTANDING STOCK, THEY WILL MAKE AND CONTROL CORPORATE DECISIONS THAT MAY BE DISADVANTAGEOUS TO MINORITY SHAREHOLDERS. Our directors, own approximately 57.14% of the outstanding shares of our common stock. Accordingly, they will have significant influence in determining the outcome of all corporate transactions or other matters, including the election of directors, mergers, consolidations and the sale of all or substantially all of our assets, and also the power to prevent or cause a change in control. The interests of these individuals may differ from the interests of the other stockholders and thus result in corporate decisions that are disadvantageous to other shareholders. OUR STOCK IS A PENNY STOCK. TRADING OF OUR STOCK MAY BE RESTRICTED BY THE SEC'S PENNY STOCK REGULATIONS AND THE FINRA'S SALES PRACTICE REQUIREMENTS, WHICH MAY LIMIT A STOCKHOLDER'S ABILITY TO BUY AND SELL OUR STOCK Our stock is a penny stock. The Securities and Exchange Commission has adopted Rule 15g-9 which generally defines "penny stock" to be any equity security that has a market price (as defined) less than $5.00 per share or an exercise price of less than $5.00 per share, subject to certain exceptions. Our securities are covered by the penny stock rules, which impose additional sales practice requirements on broker-dealers who sell to persons other than established customers and "accredited investors". The term "accredited investor" refers generally to institutions with assets in excess of $5,000,000 or individuals with a net worth in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 jointly with their spouse. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document in a form prepared by the SEC which provides information about penny stocks and the nature and level of risks in the penny stock market. The broker-dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction and monthly account statements showing the market value of each penny stock held in the customer's account. The bid and offer quotations, and the broker-dealer and salesperson compensation information, must be given to the customer orally or in writing prior to effecting the transaction and must be given to the customer in writing before or with the customer's confirmation. In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from these rules, the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for the stock that is subject to these penny stock rules. Consequently, these penny stock rules may affect the ability of broker-dealers to trade our securities. We believe that the penny stock rules discourage investor interest in, and limit the marketability of, our common stock. In addition to the "penny stock" rules promulgated by the Securities and Exchange Commission, the Financial Industry Regulatory Authority has adopted rules that require that in recommending an investment to a customer, a broker- 21 <page> dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer's financial status, tax status, investment objectives and other information. Under interpretations of these rules, the National Association of Securities Dealers believes that there is a high probability that speculative low-priced securities will not be suitable for at least some customers. The National Association of Securities Dealers' requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock. ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS. None. ITEM 3. DEFAULTS UPON SENIOR SECURITIES. None. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS. None. ITEM 5. OTHER INFORMATION. None. ITEM 6. EXHIBITS Exhibit Number Title of Document - ------- ----------------- 3.1 Articles of Incorporation * 3.2 Bylaws * 10.1 Sales and Distribution Agreement* 31.1 Sec.302 Certification of CEO 31.2 Sec.302 Certification of CFO 32.1 Sec.906 Certification of CEO 32.2 Sec.906 Certification of CFO *Incorporated by reference to similarly numbered exhibits filed with the Company's Registration Statement on Form S-1 on April 3, 2008. 22 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Innocent, Inc. /s/ Vera Barinova ----------------------------- Vera Barinova President, Chief Executive Officer, and Director Dated: April 14, 2009 /s/ Aleksandr Kryukov ----------------------------- Aleksandr Kryukov Chief Financial Officer, Secretary Treasurer, principal accounting officer and Director Dated: April 14, 2009 23