UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K [x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended November 30, 2008 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to ____________ Commission files number 333-152012 INCOMING, INC. ------------------------------------------------------ (Exact name of registrant as specified in its charter) Nevada Pending ------------------------ ------------------------ (State of incorporation) (I.R.S. Employer ID No.) 8300 N. Hayden Road, Suite 207 Scottsdale, Arizona 85258 ------------------------------------------------------------- (Address of principal executive officers, including Zip Code) (480) 945-3477 ------------------------------------- (Issuer's Telephone Number) Securities registered pursuant to Section 12(b) of the Act: None Securities registered pursuant to Section 12(g) of the Act: Common Stock, $0.001 par value Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes [ ] No [X] Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes [ ] No [X] Indicate by checkmark whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. [ ] <page> Indicate by checkmark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act. Large accelerated filer [ ] Accelerated filer [ ] Non-accelerated filer [ ] Smaller reporting company [X] (Do not check if a smaller reporting company) Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act. Yes[ ] No [X] State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant's most recently completed second fiscal quarter: The aggregate market value of the Company's common shares of voting stock held by non-affiliates of the Company at November 30, 2008, was $Nil. Indicate the number of shares outstanding of each of the registrant's classes of common stock, as of the latest practicable date: As of February 25, 2009, there were 8,570,000 shares of common stock, par value $0.001, outstanding. DOCUMENTS INCORPORATED BY REFERENCE: None. Transitional Small Business Disclosure Format: Yes [ ] No [X] <page> TABLE OF CONTENTS Page No. -------- Part I Item 1. Business 5 Item 1A. Risk Factors 9 Item 2. Properties 17 Item 3. Legal Proceedings 17 Item 4. Submission of Matters to a Vote of Securities Holders 17 Part II Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 17 Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operation 19 Item 8. Financial Statements 23 Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 38 Item 9A. Controls and Procedures 38 Part III Item 10. Directors and Executive Officers 38 Item 11. Executive Compensation 40 Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 42 Item 13. Certain Relationships and Related Transactions and Director Independence 43 Item 14. Principal Accounting Fees and Services 44 Part IV Item 15. Exhibits 44 Signatures 45 <page> PART I FORWARD LOOKING STATEMENTS This annual report contains forward-looking statements. Forward-looking statements are projections of events, revenues, income, future economic performance or management's plans and objectives for our future operations. In some cases, you can identify forward-looking statements by terminology such as "may", "should", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential" or "continue" or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks in the section entitled "Risk Factors" and the risks set out below, any of which may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These risks include, by way of example and not in limitation: - the uncertainty of profitability based upon our history of losses; - risks related to failure to obtain adequate financing on a timely basis and on acceptable terms to continue as going concern; - risks related to our international operations and currency exchange fluctuations; - other risks and uncertainties related to our business plan and business strategy. This list is not an exhaustive list of the factors that may affect any of our forward-looking statements. These and other factors should be considered carefully and readers should not place undue reliance on our forward-looking statements. Forward looking statements are made based on management's beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results. Our financial statements are stated in United States dollars (US$) and are prepared in accordance with United States Generally Accepted Accounting Principles. In this annual report, unless otherwise specified, all dollar amounts are expressed in United States dollars and all references to "common stock" refer to the common shares in our capital stock. As used in this annual report, the terms "we", "us", "our", the "Company" and "Incoming" mean Incoming, Inc., unless otherwise indicated. 4 <page> ITEM 1. BUSINESS GENERAL INFORMATION ABOUT OUR COMPANY We were formed on December 22, 2006. Our plan is to build an apparel and footwear portfolio of Urban Streetwear and Hip Hop American labels in Urban Fashion industry for export and distribution in Eastern European and Russian markets. Our goal is to uniquely position ourselves as a niche dealer and distributor of American Urban Streetwear and Hip Hop clothing labels in the Eastern European market. We plan to specialize in distribution and selling of apparel brands consisting of Urban Streetwear, Hip Hop Clothing, Snowboard and Skateboarding Apparel and Hipster-inspired all American clothing brands. Our target market is fashion minded urban consumers in their twenties and early thirties living in major urban areas of Eastern Europe. We have entered into an agreement with OOO Propaganda (the "Propaganda", or Distributor), a distributor located in Russian Federation where Propaganda was granted the non-exclusive and non-assignable right to re-sell products supplied by Incoming, Inc. Our target market is fashion minded urban consumers, in their twenties and early thirties, living in major urban areas of such fashion driven cities as Moscow, Saint Petersburg, Yekaterinburg, etc. We have generated $3,254 in revenues, and have incurred $32,839 in losses since our inception on December 22, 2006, and have relied upon the sale of our securities in unregistered private placement transactions and loans and cash advances from our President, Mr. Yury Nesterov, to fund our operations. We are a development stage company and we do not expect to generate sufficient revenue for the next twelve months which would be enough to sustain our operations. Accordingly, for the foreseeable future, we will continue to be dependent on additional financing in order to maintain our operations and continue with our corporate activities. Due to the uncertainty of our ability to meet our financial obligations and to pay our liabilities as they become due, in their report on our financial statements for the period from inception (December 22, 2006) to November 30, 2008, our independent auditors included additional comments indicating concerns about our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances that led to this disclosure by our independent auditors. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. Market and Industry Overview - ---------------------------- Industry - -------- Hip-hop fashion is a distinctive style of dress originating with the African-American and Latino youth in major cities in the United States. Each city contributed various elements to its overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion as a whole across the world and for all ethnicities. Hip-hop's foundation, built on sampling, storytelling, cultural references, and competitive attitude, encouraged an entire generation to express themselves. 5 <page> In the 1990s and beyond, many hip hop artists and executives started their own fashion labels and clothing lines. Notable examples include Wu-Tang Clan (Wu-Wear), Russell Simmons (Phat Farm), Kimora Lee Simmons (Baby Phat), Diddy (Sean John), Apple Bottom Jeans (Nelly), Damon Dash and Jay-Z (Rocawear), 50 Cent (G-Unit Clothing), Eminem (Shady Limited), 2Pac (Makaveli) and OutKast (OutKast Clothing). Other prominent hip hop fashion companies have included brands such as Karl Kani and FUBU, Ecko, Dickies, Girbaud, Enyce, Famous Stars and Straps, Bape, LRG, Timberland Boots, and Akademiks. Today, Hip hop clothing is produced by popular and successful designers. Hip hop fashion is worn by a significant percentage of young people around the world, with a significant number of retailers that are dedicated to the sale of hip hop inspired fashions. Due to the recent trend in hip hop fashion to revert back to the "old school", the clothing is becoming similar to early 80's form of dressing. It has geared toward a more hipster-inspired style of dressing (so-called "prep-hop"), which may include items such as polo shirts, sport coats, woven button shirts, large ornamental belt buckles, cufflinks, skull and skeleton decorations, elaborately decorated zip-up hoodies, trucker hats, tighter-fitting "vintage style" t-shirts with shorter arm sleeves, Lumberjack button ups or plaid designed shirts, Snow Inspired Fashions and tighter denim jeans. Shorter length t-shirts have become involved in recent trends, in order to expose decorated belts and belt buckles and biker chains. Although the "baggy" style of dress remains relevant, some hip hoppers forego that particular style, opting for colorful fitted prep-hop and hipster-inspired clothing as exemplified by the growing influence of rappers such as Kanye West, Common, will.i.am, and Andre 3000, as well as the tighter-fitting skater influenced styles in the case of Pharrell. 80's trends have reemerged, such as Members Only jackets, huge oversized chains and large eyeglasses. The streetwear style is very close to hip-hop culture, urban, skaters and even surf, meaning it sports a lot of wide influences. Traditionally, denim is a large part of streetwear culture because it is easy to maintain (it won't stain and is a strong material) and so are caps. Another integral part of what streetwear is and what it means is that it is a very popular fashion genre, but even as it grows in stature, it still remains something underground. One factor that has helped this is the fact that many of the well known streetwear brands have not given in to a buyout by the giants of the clothing industry; this would undoubtedly bring those brands to the mainstream. Shops that sell streetwear also show close alliance to the independent brands by not selling well known brands, and sticking to their independent brands. Through the years streetwear has developed and has been molded by its past and through pioneers like Shawn Stussy, the influence of the hip hop culture and the input of Japanese designers. However, through this sculpting and change, streetwear has managed to keep to its roots. The core of streetwear has always been, and likely will always be, the graphic tee. It is through this medium that one can truly see what sets street fashion apart from the generic looking tees of the mainstream. This is evident in the originality and creativity found in the graphics. Rather than simply branding the shirt, streetwear companies have blessed their products with clever phrases 6 <page> and /or images that bestow emotional appeal upon the shirt, distinctly absent from the larger brands. A second characteristic, which was truer today than ten years ago due to the advent of the internet, is a degree of exclusivity. True streetwear is the domain of specialty boutiques and not found in the mall. Traditionally streetwear has been reserved for those with their ear to the ground and by the time a once exclusive label reached the mainstream, those in the know had long since moved onto the next one. It is this concept of exclusivity which essentially disqualifies brands with street origins that are readily available in malls and places like Athletes World. Finally, streetwear companies dare to tread where no others will and are continually pushing the boundaries of what some folk would consider "decency." This is evident even in the graphics and sayings that express political opinions, social commentary and elements of a more risque nature. Essentially, streetwear companies aim to stay true to themselves by not compromising their values out of fear of upsetting the general public. It is this radical attitude that separates streetwear from the generic fashion designed for the masses. Examples of established men and women Hip-Hop clothing brands are LRG, Coogi, Baby Phat, Apple Bottoms, Luxurie by LRG, Pastry Shoes, and Sean John, Rocawear, Akademiks, G Unit, New Era, Champion Sports, Phat Farm, Vokal, Unk, Drunknmunky, Ecko, Majestic, Triple Five Soul, King Apparel, Zoo York, Elko Unlimited, Lugz and Mecca USA to name a few. Newer urban streetwear and hip hop brands are Crown Holder, Dereon, Sneak Tip, The Originators, Junkfood Clothing, Nostic, and Black label, Crooks & Castles, Hundreds, 10 Deep, Know1edge, N4E1 - Not For Everyone, Franco Shade and 3Sixteen among others. Market - ------ In the past eight years Russia has become a consumer power. The economy is growing at an annual rate of 6.9% since 2003, with Russian and other Eastern European elites already overtaking Western Europeans in terms of conspicuous consumption, the consumer potential - and with it the scope of Western brands- is boundless once wealth trickles down to the bulk of consumers. Russia has experienced a strong growth of retail trade that goes in hand with its rising consumer income and expenditure. In 2007, Russia was ranked one of the world's largest retail markets. Russian consumers have a higher purchasing power since the majority of the population owns a house without the burden of mortgage repayments, having inherited their housing from the state following the collapse of communism. Per capita spending on clothing and footwear has grown by almost 30% since 2000. The style of clothes worn in Russia is similar to the rest of Europe, with young people following fashion trends. Celebrities, particularly those on TV, always signal the latest fashion trends. The population at large buys clothes and footwear in specialized shops, paying attention to latest world fashion trends. The luxury segment of the Russian clothing and footwear market is highly developed, making it one of the most dynamic luxury markets in the world. The 7 <page> majority of the global luxury brands which have already established a strong presence in Russia are now launching their own distribution networks. For the last five years, luxury brands like Louis Vuitton, Salvatore Ferragamo and Burberry are expanding in Russia. The steady growth in personal incomes, as well as ongoing real ruble appreciation, is forecasted to increase the size of the retail market. Market research reveals that the Russian market of apparel consumption grows annually by 25%. The market capacity in the average price sector made 12-13 billion US dollars, of which 40% fell on Moscow, and 17% on St. Petersburg. The sales of premium-class garments reached 2.5-3 billion US dollars, while the sales of de luxe attire were estimated at 1.5 billion US dollars. The business profitability in the Russian apparel market remains attractive. The share of the foreign presence in the local market annually grows by 4-4.5% in capital cities, and has good prospects in the regions. Now, Russian regions are just starting to develop in response to the growing incomes of the local population. Hence, the Russian market holds a potential to upsurge its consumer activity. The medium priced segment of Russian clothing and footwear market is evolving constantly as this segment is addressing apparel needs of majority of youth (students and young professionals). With the increasing influence of Western culture including Hollywood movies and American music on younger Russians there is a growing influence of hip hop and rap music on youth culture in Eastern Europe as well as growing popularity of snowboarding and skateboarding activities. Just a few years ago, the eastern edge of Europe was terra incognita on hip-hop's world map. Today, European rappers also "feature" each other on songs and even provide cross-border assists when necessary. Music isn't the only thing that hip-hop imported from the U.S., its country of origin. Along came in hip hop inspired fashion with gold chains and baggy pants, hoodies and tracksuits. Patent, Trademark,License and Franchise Restrictions and Contractual Obligations - -------------------------------------------------------------------------------- and Concessions - --------------- We currently have no pending or provisional patents or trademark applications. Research and Development Activities - ----------------------------------- Other than time spent researching our proposed business we have not spent any funds on research and development activities to date. We do not currently plan to spend any funds on research and development activities in the future. Compliance with Environmental Laws - ---------------------------------- We are not aware of any environmental laws that have been enacted, nor are we aware of any such laws being contemplated for the future, that impact issues specific to our business. 8 <page> Employees - --------- We have no full-time employees at the present time. Our officers and directors, are responsible for all planning, developing and operational duties, and will continue to do so throughout the early stages of our growth. We have no intention of hiring employees until the business has been successfully launched and we have sufficient, reliable revenue from our operations. Our officers and directors are planning to do whatever work is required until our business to the point of having positive cash flow. We do not expect to hire any employees during the coming fiscal year. Reports to Securities Holders - ----------------------------- We provide an annual report that includes audited financial information to our shareholders. We will make our financial information equally available to any interested parties or investors through compliance with the disclosure rules for a small business issuer under the Securities Exchange Act of 1934. We are subject to disclosure filing requirements including filing Form 10K annually and Form 10Q quarterly. In addition, we will file Form 8K and other proxy and information statements from time to time as required. We do not intend to voluntarily file the above reports in the event that our obligation to file such reports is suspended under the Exchange Act. The public may read and copy any materials that we file with the Securities and Exchange Commission, ("SEC"), at the SEC's Public Reference Room at 100 F Street NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site (http://www.sec.gov) that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC. ITEM 1A. RISK FACTORS INDUSTRY RISK FACTORS ===================== We operate in very competitive markets and may be unable to compete effectively in the worldwide "Urban Fashion" retailing industry. - --------------------------------------------------- Competition in the Urban Fashion retailing industry is intense. We face a variety of competitive challenges from domestic and international apparel retailers, including a number of competitors that have substantially greater financial and marketing resources than we do. The principal competitive factors include product price, quality and assortment of product lines, schedules and reliability of delivery, and the range and quality of customer services. Due to limited financing, and fierce competition from multinational wholesalers and retailers we may not be able to generate revenues and will have to cease operations. In addition, it is possible that mass-market discount retailers will increase their investment and enclose Urban Streetwear and Hip Hop clothing in their retail operations, thereby achieving greater market penetration and placing additional competitive pressures on our business. The wholesale apparel market is highly competitive with few barriers to entry. We compete against a diverse group of wholesalers and retailers offering casual wear and streetwear apparel of European brands such as Scotch& Soda, Broadway 9 <page> "NYC Fashion", No Excess, 4you, Aigle, as well as products by local fashion designers and companies; including B.O. Connections, Befree, and Canoe, among many others. The level of competition we face from these and other brands varies depending on the product segment, as many of our competitors do not offer Hip Hop clothing brands. Our greatest competition is generally in women's apparel, skateboarding and snowboarding apparel segments. Many of our competitors are larger than us and have substantially greater resources than us and, as a result, may be able to adapt more quickly to changing market conditions and exploit new opportunities and supply their products more quickly and effectively than us. Many of these brands have better name recognition among consumers and purchase significantly more merchandise from vendors. We rely on third parties to manufacture and distribute the products we re-sell. - ------------------------------------------------------------------------------ We will depend on the Urban Streetwear and Hip Hop clothing brand suppliers to manufacture and supply the merchandise that we will be re-selling. If these brand manufacturers are unable to secure sufficient supplies of raw materials, or maintain adequate manufacturing and shipping capacity, they may be unable to provide us with timely delivery of products of acceptable quality. In addition, if the prices charged by these brand manufacturers increase for reasons such as increases in the price of raw materials, increases in labor costs or currency fluctuations, our cost of inventory would increase, adversely affecting our results of operations. We will depend on third parties to transport and deliver merchandise. Due to the fact that we do not have any independent transportation or delivery capabilities of our own, if these third parties are unable to transport or deliver our merchandise for any reason, or if they increase the price of their services, including as a result of increases in the cost of fuel, our operations and financial performance may be adversely affected. We currently do not have long-term agreements with any of our potential brand manufacturers, and any of these manufacturers may unilaterally terminate their relationship with us at any time in the future. There is also substantial competition among wholesalers for quality brand manufacturers. To the extent we are unable to secure or maintain relationships with quality brand manufacturers, our business could be harmed. We may be unable to keep up with constantly changing fashion trends. - ------------------------------------------------------------------- Our success depends, in large part, upon our ability to gauge the evolving fashion tastes of our consumers and to provide merchandise that satisfies such fashion tastes in a timely manner. The worldwide Urban Fashion industry fluctuates according to changing fashion tastes and seasons, and merchandise usually must be ordered well in advance of the season, frequently before consumer fashion tastes are evidenced by consumer purchases. In addition, the cyclical nature of the worldwide clothing and footwear retailing industry also requires us to secure significant level of inventory, especially prior to peak selling seasons when all fashion retailers build up their inventory levels. As a result, if we fail to properly gauge the fashion tastes of consumers, or to respond in a timely manner, this failure could adversely affect consumer acceptance of merchandise we re-sell and leave us with inventory deficiency or inventory surplus. If that occurs, we may be forced to seek additional suppliers to fill in the inventory deficit or to rely on markdowns or promotional sales to dispose of excess, slow-moving inventory, which would negatively impact financial results. 10 <page> The results of our wholesale businesses will be affected by the buying plans of our customers, which will include smaller independent retailers and boutique stores. Our customers may not inform us of changes in their buying plans until it is too late for us to make the necessary adjustments to our product lines and marketing strategies. While we believe that purchasing decisions in many cases are made independently by individual stores or store chains, we are exposed to decisions by the controlling owner of a store, to decrease the quantity of merchandise purchased from us. In addition, the retail industry periodically experiences consolidation. We face a risk that our customers may consolidate, restructure, reorganize or realign in ways that could decrease the number of stores or the amount of shelf space that carry our merchandise. The worldwide fashion retailing industry is heavily influenced by general - ------------------------------------------------------------------------- economic cycles. - --------------- Fashion retailing is a cyclical industry that is heavily dependent upon the overall level of consumer spending. Purchases of apparel, footwear and related goods tend to be highly correlated with the cycles of the levels of disposable income of our consumers. As a result, any substantial deterioration in general economic conditions could adversely affect our net sales and results of operations. Downturns, or the expectation of a downturn, in general economic conditions could adversely affect consumer spending patterns, our sales and our results of operations. Because apparel generally is a discretionary purchase, declines in consumer spending patterns may have a more negative effect on apparel retailers than other retailers. Therefore, we may not be profitable if there is a decline in consumer spending patterns. Our international operations are subject to political and economic risks. - ------------------------------------------------------------------------ We expect that most of our sales will be generated outside the United States. We will be accordingly subject to a number of risks relating to doing business internationally, any of which could significantly harm our business, including: - political and economic instability; - inflation; - exchange controls and currency exchange rates; - foreign tax treaties and policies; and - restrictions on the transfer of funds to and from foreign countries. Our financial performance on a U.S. dollar denominated basis is also subject to fluctuations in currency exchange rates. These fluctuations could cause our results of operations to vary materially. From time to time, we may enter into agreements seeking to reduce the effects of our exposure to currency fluctuations, but these agreements may not be effective in reducing our exposure to currency fluctuations or may not be available at a cost effective price. We are not currently entered into any of these agreements. COMPANY RISK FACTORS ==================== 11 <page> There is substantial uncertainty as to whether we will continue operations. If we discontinue operations, you could lose your investment. - ------------------------------------------------------------- Our auditors have discussed their uncertainty regarding our business operations in their audit report dated February 23, 2009. This means that there is substantial doubt that we can continue as an ongoing business for the next 12 months. The financial statements do not include any adjustments that might result from the uncertainty about our ability to continue in business. As such, we may have to cease operations and you could lose your entire investment. We lack an operating history and have losses which we expect to continue into the future. There is no assurance our future operations will result in profitable revenues. If we cannot generate sufficient revenues to operate profitably, our business will fail. We were incorporated on December 22, 2006 ("inception") and we have realized minimal revenues of $3,524 from inception to November 30, 2008. We have very little operating history upon which an evaluation of our future success or failure can be made. Our net loss since inception on December 22, 2006 to November 30, 2008, is $32,839. Based upon current plans, we expect to incur operating losses in future periods because we will be incurring expenses and not generating sufficient revenues to cover these expenses. We cannot guarantee that we will be successful in generating revenues in the future. Failure to generate revenues will cause us to go out of business. We may need additional funds to complete further development of our business plan to achieve a sustainable sales level where ongoing operations can be funded out of revenues. There is no assurance that any additional financing will be available, or if available, on terms that will be acceptable to us. If we are not able to obtain needed financing, we may have to cease operations and investors will lose all of their investment. We depend on key personnel. - --------------------------- Our future success will depend in part on the continued service of key personnel, particularly Yury Nesterov, our President and Chief Executive Officer. Our future success will also depend on our ability to attract and retain key managers, sales people and others. We face intense competition for these individuals from well established multinational, national and regional wholesale and retail companies. We may not be able to attract qualified new employees or retain existing employees, which may have a material adverse effect on our results of operations and financial condition. Because our management does not have prior experience in apparel wholesale, our business has a higher risk of failure. - -------------------------------------- Our directors do not have experience in the apparel wholesale industry. As a result, we may not be able to recognize and take advantage of opportunities without the aid of qualified marketing, sales and business development consultants. Our directors' decisions and choices may not be well thought out and our operations, earnings and ultimate financial success may suffer irreparable harm as a result. 12 <page> Because our directors own 52.5% of our outstanding common stock, they could make and control corporate decisions that may be disadvantageous to other minority shareholders. - -------------------------------------------------------------------------------- Our directors, Yury Nesterov and Elena Djafarova, own 52.5% of the outstanding shares of our common stock as of the date of this annual report. Accordingly, they will have a significant influence in determining the outcome of all corporate transactions or other matters, including mergers, consolidations, and the sale of all or substantially all of our assets. They will also have the power to prevent or cause a change in control. The interests of our directors may differ from the interests of the other stockholders and thus result in corporate decisions that are disadvantageous to other shareholders. We do not intend to pay dividends and there will be less ways in which you can make a gain on any investment in Incoming, Inc. - ---------------------------------------------------- We have never paid any cash dividends and currently do not intend to pay any dividends for the foreseeable future. To the extent that we require additional funding currently not provided for in our financing plan, our funding sources may likely prohibit the payment of a dividend. Because we do not intend to declare dividends, any gain on an investment in Incoming will need to come through appreciation of the stock's price. Failure to achieve and maintain effective internal controls in accordance with section 404 of the Sarbanes-Oxley Act could have a material adverse effect on our business and operating results. - ----------------------------------- It may be time consuming, difficult and costly for us to develop and implement the additional internal controls, processes and reporting procedures required by the Sarbanes-Oxley Act. We may need to hire additional financial reporting, internal auditing and other finance staff in order to develop and implement appropriate additional internal controls, processes and reporting procedures. If we are unable to comply with these requirements of the Sarbanes-Oxley Act, we may not be able to obtain the independent accountant certifications that the Sarbanes-Oxley Act requires of publicly traded companies. If we fail to comply in a timely manner with the requirements of Section 404 of the Sarbanes-Oxley Act regarding internal control over financial reporting or to remedy any material weaknesses in our internal controls that we may identify, such failure could result in material misstatements in our financial statements, cause investors to lose confidence in our reported financial information and have a negative effect on the trading price of our common stock. Pursuant to Section 404 of the Sarbanes-Oxley Act and current SEC regulations, beginning with our annual report on Form 10-K for our fiscal period ending November 30, 2007, we will be required to prepare assessments regarding internal controls over financial reporting and beginning with our annual report on Form 10-K for our fiscal period ending November 30, 2008, furnish a report by our management on our internal control over financial reporting. We have begun the process of documenting and testing our internal control procedures in order to 13 <page> satisfy these requirements, which is likely to result in increased general and administrative expenses and may shift management time and attention from revenue-generating activities to compliance activities. While our management is expending significant resources in an effort to complete this important project, there can be no assurance that we will be able to achieve our objective on a timely basis. There also can be no assurance that our auditors will be able to issue an unqualified opinion on management's assessment of the effectiveness of our internal control over financial reporting. Failure to achieve and maintain an effective internal control environment or complete our Section 404 certifications could have a material adverse effect on our stock price. In addition, in connection with our on-going assessment of the effectiveness of our internal control over financial reporting, we may discover "material weaknesses" in our internal controls as defined in standards established by the Public Company Accounting Oversight Board, or the PCAOB. A material weakness is a significant deficiency, or combination of significant deficiencies, that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected. The PCAOB defines "significant deficiency" as a deficiency that results in more than a remote likelihood that a misstatement of the financial statements that is more than inconsequential will not be prevented or detected. In the event that a material weakness is identified, we will employ qualified personnel and adopt and implement policies and procedures to address any material weaknesses that we identify. However, the process of designing and implementing effective internal controls is a continuous effort that requires us to anticipate and react to changes in our business and the economic and regulatory environments and to expend significant resources to maintain a system of internal controls that is adequate to satisfy our reporting obligations as a public company. We cannot assure you that the measures we will take will remediate any material weaknesses that we may identify or that we will implement and maintain adequate controls over our financial process and reporting in the future. Any failure to complete our assessment of our internal control over financial reporting, to remediate any material weaknesses that we may identify or to implement new or improved controls, or difficulties encountered in their implementation, could harm our operating results, cause us to fail to meet our reporting obligations or result in material misstatements in our financial statements. Any such failure could also adversely affect the results of the periodic management evaluations of our internal controls and, in the case of a failure to remediate any material weaknesses that we may identify, would adversely affect the annual auditor attestation reports regarding the effectiveness of our internal control over financial reporting that are required under Section 404 of the Sarbanes-Oxley Act. Inadequate internal controls could also cause investors to lose confidence in our reported financial information, which could have a negative effect on the trading price of our common stock. RISK FACTORS RELATING TO OUR COMMON STOCK ========================================= There is no public (trading) market for our common stock and there is no assurance that the common stock will ever trade on a recognized exchange or dealers' network; therefore, our investors may not be able to sell their shares. - -------------------------------------------------------------------------------- 14 <page> Our common stock is not listed on any exchange or quoted on any similar quotation service, and there is currently no public market for our common stock. We have not taken any steps to enable our common stock to be quoted on the OTC Bulletin Board, and can provide no assurance that our common stock will ever be quoted on any quotation service or that any market for our common stock will ever develop. As a result, stockholders may be unable to liquidate their investments, or may encounter considerable delay in selling shares of our common stock. Neither we nor our selling stockholders have engaged an underwriter for this offering, and we cannot assure you that any brokerage firm will act as a market maker of our securities. A trading market may not develop in the future, and if one does develop, it may not be sustained. If an active trading market does develop, the market price of our common stock is likely to be highly volatile due to, among other things, the nature of our business and because we are a new public company with a limited operating history. Further, even if a public market develops, the volume of trading in our common stock will presumably be limited and likely be dominated by a few individual stockholders. The limited volume, if any, will make the price of our common stock subject to manipulation by one or more stockholders and will significantly limit the number of shares that one can purchase or sell in a short period of time. The market price of our common stock may also fluctuate significantly in response to the following factors, most of which are beyond our control: - variations in our quarterly operating results; - changes in general economic conditions and in the Urban Fashion retailing industry; - announcements by us or our competitors of significant new contracts, acquisitions, strategic partnerships or joint ventures, or capital commitments; - loss of a major customer, partner or joint venture participant; and - the addition or loss of key managerial and collaborative personnel. The equity markets have, on occasion, experienced significant price and volume fluctuations that have affected the market prices for many companies' securities and that have often been unrelated to the operating performance of these companies. Any such fluctuations may adversely affect the market price of our common stock, regardless of our actual operating performance. As a result, stockholders may be unable to sell their shares, or may be forced to sell them at a loss. Once publicly trading, the application of the "Penny Stock" rules could adversely affect the market price of our common shares and increase your transaction costs to sell those shares. - -------------------------------------------------------------------------------- The Securities and Exchange Commission has adopted Rule 3A51-1,which establishes the definition of a "Penny Stock",for the purposes relevant to us, as any equity security that has market price of less than $5.00 per share or within an exercise price of less than $5.00 per share, subject to certain exceptions. For any transaction involving a penny stock, unless exempt, Rule 15G-9 require: - that a broker or dealer approve a person's account for transactions in penny stocks; and - the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased. 15 <page> In order to approve a person's account for transactions in penny stocks, the broker or dealer must: - obtain financial information and investment experience objectives of the person; and - make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks. The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form: - sets forth the basis on which the broker or dealer made the suitability determination; and - that the broker or dealer received a signed, written agreement from the investor prior to the transaction. - Generally, brokers may be less willing to execute transactions in securities subject to the "penny stock" rules. This may make it more difficult for investors to dispose of our common stock and cause a decline in the market value of our stock. Volatility in our common share price may subject us to securities litigation, thereby diverting our resources that may have a material effect on our profitability and results of operations. - -------------------------------------------------------------------------------- We expect the market for our common shares to be characterized by significant price volatility when compared to seasoned issuers, and we expect that our share price will continue to be more volatile than a seasoned issuer for the indefinite future. In the past, plaintiffs have often initiated securities class action litigation against a company following periods of volatility in the market price of its securities. We may in the future be the target of similar litigation. Securities litigation could result in substantial costs and liabilities and could divert management's attention and resources. You could be diluted from our future issuance of capital stock and derivative securities. - -------------------------------------------------------------------------------- As of February 25, 2009, we had 8,570,000 shares of common stock outstanding and no shares of preferred stock outstanding. We are authorized to issue up to 75,000,000 shares of common stock and no shares of preferred stock. To the extent of such authorization, our Board of Directors will have the ability, without seeking stockholder approval, to issue additional shares of common stock or preferred stock in the future for such consideration as the Board of Directors may consider sufficient. The issuance of additional common stock or preferred stock in the future may reduce your proportionate ownership and voting power. 16 <page> We will incur increased costs as a result of being a public company, which could affect our profitability and operating results. - -------------------------------------------------------------------------------- The Sarbanes-Oxley Act of 2002 and the new rules subsequently implemented by the Securities and Exchange Commissions, the NASDAQ National Market and the Public Company Accounting Oversight Board have imposed various new requirements on public companies, including requiring changes in corporate governance practices. We expect these rules and regulations to increase our legal and financial compliance costs and to make some activities more time-consuming and costly. These costs could affect profitability and our results of operations. ITEM 2. PROPERTIES We do not hold ownership or leasehold interest in any property. ITEM 3. LEGAL PROCEEDINGS We are not currently a party to any legal proceedings, and we are not aware of any pending or potential legal actions. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS No matters were submitted to a vote of security holders during the fiscal year ended November 30, 2008. PART II ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES. (a) Market Information Our common stock is not listed on any exchange or quoted on any similar quotation service, and there is currently no public market for our common stock. As of the date of this annual report we have not taken any steps to enable our common stock to be quoted on the OTC Bulletin Board, and can provide no assurance that our common stock will ever be quoted on any quotation service or that any market for our common stock will ever develop. (b) Holders of Common Stock We have 34 shareholders of record, and 8,570,000 shares outstanding as of February 25, 2009. (c) Dividends There are no restrictions in our articles of incorporation or bylaws that prevent us from declaring dividends. The Nevada Revised Statutes, however, do prohibit us from declaring dividends where, after giving effect to the distribution of the dividend: 1. we would not be able to pay our debts as they become due in the usual course of business; or 17 <page> 2. our total assets would be less than the sum of our total liabilities plus the amount that would be needed to satisfy the rights of shareholders who have preferential rights superior to those receiving the distribution. We have not declared any dividends, and we do not plan to declare any dividends in the foreseeable future. (d) Securities Authorized for Issuance under Equity Compensation Plans There are no outstanding grants or rights or any equity compensation plan in place. Recent Sales of Securities - -------------------------- Unregistered Securities - ----------------------- We completed an offering of 4,500,000 shares of our common stock at a price of $0.001 per share to our directors Yury Nesterov (3,000,000) and Elena Djafarova (1,500,000), on November 27, 2007. The total amount received from this offering was $4,500. We completed this offering pursuant to Regulation S of the Securities Act. Registered Securities - --------------------- We have filed a Registration Statement on the Form S-1 with the Securities and Exchange Commission to register minimum of 4,000,000 and maximum of 15,000,000 shares of common stock, which become effective on July 11, 2008. As of the date of this annual report we have sold 4,070,000 shares of our common stock pursuant to this Registration Statement for total proceeds of $40,700. The offer and sale of all Shares of our common stock listed above were affected in reliance on the exemptions for sales of securities not involving a public offering, as set forth in Regulation S promulgated under the Securities Act. The Investor acknowledged the following: Subscriber is not a United States Person, nor is the Subscriber acquiring the Shares directly or indirectly for the account or benefit of a United States Person. None of the funds used by the Subscriber to purchase the Units have been obtained from United States Persons. For purposes of the Private Placement Subscription Agreement, "United States Person" within the meaning of U.S. tax laws, means a citizen or resident of the United States, any former U.S. citizen subject to Section 877 of the Internal Revenue Code, any corporation, or partnership organized or existing under the laws of the United States of America or any state, jurisdiction, territory or possession thereof and any estate or trust the income of which is subject to U.S. federal income tax irrespective of its source, and within the meaning of U.S. securities laws, as defined in Rule 902(o) of Regulation S, means: (i) any natural person resident in the United States; (ii) any partnership or corporation organized or incorporated under the laws of the United States; (iii) any estate of which any executor or administrator is a U.S. person; 18 <page> (iv) any trust of which any trustee is a U.S. person; (v) any agency or branch of a foreign entity located in the United States; (vi) any non-discretionary account or similar account (other than an estate or trust) held by a dealer or other fiduciary for the benefit or account of a U.S. person; (vii) any discretionary account or similar account (other than an estate or trust) held by a dealer or other fiduciary organized, incorporated, or (if an individual) resident in the United States; and (viii) any partnership or corporation if organized under the laws of any foreign jurisdiction, and formed by a U.S. person principally for the purpose of investing in securities not registered under the Securities Act, unless it is organized or incorporated, and owned, by accredited investors (as defined in Rule 501(a)) who are not natural persons, estates or trusts. There have been no other issuances of common or preferred stock. Issuer Purchases of Equity Securities - ------------------------------------- We did not repurchase any of our equity securities during the years ended November 30, 2008 or 2007. Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. Our Current Business - -------------------- We were formed on December 22, 2006. Our plan is to build an apparel and footwear portfolio of Urban Streetwear and Hip Hop American labels in Urban Fashion industry for export and distribution in Eastern European and Russian markets. Our goal is to uniquely position ourselves as a niche dealer and distributor of American Urban Streetwear and Hip Hop clothing labels in the Eastern European market. We plan to specialize in distribution and selling of apparel brands consisting of Urban Streetwear, Hip Hop Clothing, Snowboard and Skateboarding Apparel and Hipster-inspired all American clothing brands. Our target market is fashion minded urban consumers in their twenties and early thirties living in major urban areas of Eastern Europe. We plan to create our portfolio of apparel labels by sourcing them through industry trade shows, directly contacting North American label manufacturers, searching through apparel industry publications, ads and referrals. We are planning to create two separate segments of our portfolio: - -Hip Hop apparel including footwear and accessories with focus on providing customers with a selection of high-end, contemporary apparel and accessories, at a medium to higher price points that are generally a better fit for department stores, chain stores and boutiques. This segment represent an apparel that appear to be more mainstream and will be targeting younger men and women in the eighteen to thirty five years old age category. - -Urban Streetwear including footwear and accessories that will cater to consumers in major urban areas who are shopping less in department stores and more in other channels, such as specialty shops, boutiques and mid-tier locations where uniqueness and value is perceived to be higher. This is a niche urban casual apparel segment that holds a higher degree of exclusivity, perceived to be edgier and appeal to a younger audience. 19 <page> We will evaluate the consumer response to the introduced new merchandise by working closely with the Distributor and deciding on whether to keep or adjust our product lines. Then we will develop a more detailed plan of operations including types of products and next order volumes. RESULTS OF OPERATIONS - --------------------- The following is a discussion and analysis of our results of operation for the year ended November 30, 2008, and the factors that could affect our future financial condition. This discussion and analysis should be read in conjunction with our audited financial statements and the notes thereto included elsewhere in this annual report. Our financial statements are prepared in accordance with United States generally accepted accounting principles. All references to dollar amounts in this section are in United States dollars unless expressly stated otherwise. Financial Data Summary - ---------------------- Year December 22, 2006 Ended (Inception) Through November 30, November 30, 2008 2007 ------ ----- Revenue $ 3,524 $ - General and Administrative Expenses $ 26,071 $ 7,192 Net Loss $ 25,582 $ 7,257 ------------ ----------- Revenue - ------- We have generated $3,254 and $Nil in revenues during the year ended November 30, 2008, and 2007 and incurred losses for the same years of $25,582 and $7,257 respectively. Operating Costs and Expenses - ---------------------------- The major components of our expenses for the year ended November 30, 2008, and for the period from December 22, 2006, (Inception) through November 30, 2007, are outlined in the table below: Year December 22, 2006 Ended (Inception) Through November 30, November 30, 2008 2007 ---- ---- Amortization $ 177 $ - Accounting and audit fees 11,000 3,500 General and administrative 8,039 740 Legal fees 520 - Management 2,000 2,000 Organization costs - 530 Rent 2,838 422 Transfer agent 1,497 - ---------- ---------- $ 26,071 $ 7,192 ========== ========== 20 <page> Operating Expenses The increase our operating cost for the year ended November 30, 2008, compared to the period from inception to November 30, 2007, was due to the increase in amortization expenses, general and administrative costs, legal fees, rent, transfer agent fees and the increase in professional fees associated with our reporting obligations under the Securities Exchange Act of 1934. All these increases are associated with the increase in our corporate activities and increase in expenses related to implementation of our business plan. Liquidity and Capital Resources - ------------------------------- Working Capital - --------------- December 22, 2006 Year Ended (Inception) Through November 30, November 30, 2008 2007 ---- ---- Current Assets $ 10,319 $ 12,480 Current Liabilities 39,661 16,417 ------------ ------------ Working Capital Deficiency $ (29,342) $ (3,937) ============ ============ Cash Flows - ---------- December 22, 2006 Year Ended (Inception) Through November 30, December 30, 2008 2007 ---- ---- Cash used in Operating Activities $ 12,238 $ 905 Cash used by Investing Activities $ - $ 1,180 Cash provided by Financing Activities* $ 690 $ 14,565 Net Increase (Decrease) in Cash $ (11,548) $ 12,480 ------------ ----------- * - Excludes share subscription funds of $9,400 received by the Company as of November 30, 2008. On July 11, 2008, the Company's Registration Statement on the Form S-1 became effective. As of November 30, 2008, the Company has received and held in escrow $9,387 of share subscription funds. As a result, as of November 30, 2008, we had current assets consisting of cash of $932, and "restricted" cash of $9,387 held in escrow. As of November 30, 2008, we also had current liabilities totaling $39,661 consisting of trade accounts payable and accrued liabilities of $13,889, amounts due to related party of $5,630, notes payable due to related party of $10,742 and escrow liability of $9,400 for a working capital deficiency of $29,342. The escrow liability represents share subscription funds received by 21 <page> the Company to November 30, 2008. Subsequent to November 30, 2008, the Company has completed the Offering and issued 4,070,000 shares of common stock at $0.010 per share for total proceeds of $40,700. The $9,400 held in escrow as of November 30, 2008, was part of these proceeds of $40,700. In the future, in addition to equity financing, we may rely on loans from our Directors and officers to continue our operations; however, there are no assurances that our Directors will provide us with any additional funds. Currently, we do not have any arrangements for additional financing. If we are not able to obtain needed financing, we may have to cease operations. Cash Used In Operating Activities - --------------------------------- We used cash in operating activities in the amount of $12,238 during the year ended November 30, 2008 and $905 during the period from inception to November 30, 2007. Cash used in operating activities was funded by cash from financing activities and revenues generated during the year. Cash Used In Investing Activities - --------------------------------- We did not use cash in investing activities during the year ended November 30, 2008. We used $1,180 during the period from inception to November 30, 2007. These funds were used for purchasing of computer and office equipment. Cash used in investing activities in fiscal 2007 was funded by cash from financing activities received by the Company in the same year. Cash from Financing Activities - ------------------------------ To November 30, 2008, the Company has mostly funded its initial operations through the issuance of 4,500,000 shares of capital stock for proceeds of $4,500, loans and cash advances from Directors totaling $16,372, and revenues of $3,524. Due to the "start up" nature of our business, we expect to incur losses as it expands. To date, our cash flow requirements have been primarily met by equity financings and cash advances from the Company's Directors. Management expects to keep operating costs to a minimum until cash is available through financing or operating activities. Management plans to continue to seek other sources of financing on favorable terms; however, there are no assurances that any such financing can be obtained on favorable terms, if at all. If we are unable to generate sufficient profits or unable to obtain additional funds for our working capital needs, we may need to cease or curtail operations. Furthermore, there is no assurance the net proceeds from any successful financing arrangement will be sufficient to cover cash requirements during the initial stages of the Company's operations. For these reasons, our registered auditors believe that there is substantial doubt that we will be able to continue as a going concern. Going Concern - ------------- The audited financial statements for the year ended November 30, 2008, included in this annual report, have been prepared on a going concern basis, which implies that our company will continue to realize its assets and discharge its 22 <page> liabilities and commitments in the normal course of business. Our company has generated $3,524 in revenues since inception and has never paid any dividends and is unlikely to pay dividends or generate substantial earnings in the immediate or foreseeable future. The continuation of our company as a going concern is dependent upon the continued financial support from our shareholders, the ability of our company to obtain necessary equity financing to achieve our operating objectives, and the attainment of profitable operations. As at November 30, 2008, our company has accumulated losses of $32,839 since inception. As we do not have sufficient funds for our planned operations, we will be required to raise additional funds for operations. Due to the uncertainty of our ability to meet our current operating expenses and the capital expenses noted above, in their report on the annual financial statements for the year ended November 30, 2008, our independent registered auditors included an explanatory paragraph regarding concerns about our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances that lead to this disclosure by our independent registered auditors. The continuation of our business is dependent upon us raising additional financial support. The issuance of additional equity securities by us could result in a significant dilution in the equity interests of our current stockholders. Obtaining commercial loans, assuming those loans would be available, will increase our liabilities and future cash commitments. Future Financings - ----------------- We anticipate that additional funding will be required in the form of equity financing from the sale of our common stock. However, we cannot provide investors with any assurance that we will be able to raise sufficient funding from the sale of our common stock to fund our marketing plan and operations. At this time, we cannot provide investors with any assurance that we will be able to raise sufficient funding from the sale of our common stock or through a loan from our directors to meet our obligations over the next twelve months. We do not have any arrangements in place for any future equity financing. Off-Balance Sheet Arrangements - ------------------------------ We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to stockholders. ITEM 8. FINANCIAL STATEMENTS Index to the Audited Financial Statements Page - ----------------------------------------- ---- Report of Independent Registered Public Accounting Firm F-2 Balance Sheets F-3 Statements of Operations F-4 Statement of Stockholders' Equity F-5 Statements of Cash Flows F-6 Notes to Financial Statements F-7 23 <page> INCOMING, INC. (A Development Stage Company) FINANCIAL STATEMENTS November 30, 2008 BALANCE SHEET STATEMENT OF OPERATIONS STATEMENT OF CASH FLOWS STATEMENT OF STOCKHOLDERS' EQUITY NOTES TO FINANCIAL STATEMENTS <page> RONALD R. CHADWICK, P.C. Certified Public Accountant 2851 South Parker Road, Suite 720 Aurora, Colorado 80014 Telephone (303)306-1967 Fax (303)306-1944 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ------------------------------------------------------- Board of Directors Incoming, Inc. Scottsdale, Arizona I have audited the accompanying balance sheet of Incoming, Inc. (a development stage company) as of November 30, 2008 and 2007 and the related statements of operations, stockholders' equity and cash flows for the year ended November 30, 2008, the period from December 22, 2006 (inception) through November 30, 2007, and for the period from December 22, 2006 (inception) through November 30, 2008. These financial statements are the responsibility of the Company's management. My responsibility is to express an opinion on these financial statements based on my audit. I conducted my audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that I plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. I believe that my audit provides a reasonable basis for my opinion. In my opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Incoming, Inc. as of November 30, 2008 and 2007 and the related statements of operations, stockholders' equity and cash flows for the year ended November 30, 2008, the period from December 22, 2006 (inception) through November 30, 2007, and for the period from December 22, 2006 (inception) through November 30, 2008 in conformity with accounting principles generally accepted in the United States of America. The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements the Company has suffered recurring losses from operations that raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters are also described in Note 1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. Aurora, Colorado /s/ Ronald R. Chadwick, P.C. February 23, 2009 RONALD R. CHADWICK, P.C. F-2 <page> INCOMING, INC. (A Development Stage Company) BALANCE SHEETS November 30, November 30, 2008 2007 ---- ---- ASSETS ------ Current assets Cash $ 932 $ 12,480 Cash restricted (escrow) 9,387 - ---------- --------- Total current assets 10,319 12,480 Property and equipment, net 1,003 1,180 ---------- --------- Total assets $ 11,322 $ 13,660 ========== ========= LIABILITIES & STOCKHOLDERS'EQUITY --------------------------------- Current liabilities Accounts payable and accrued liabilities $ 13,889 $ 5,822 Due to related parties 5,630 530 Notes payable related parties 10,742 10,065 Escrow - share subscriptions 9,400 - ---------- --------- Total current liabilities 39,661 16,417 ---------- --------- Capital stock $0.001 par value; 75,000,000 shares authorized; 4,500,000 shares issued and outstanding 4,500 4,500 Deficit accumulated during the development stage ( 32,839) ( 7,257) ---------- --------- Total Stockholders' Equity ( 28,339) ( 2,757) ---------- --------- Total Liabilities and Stockholders' Equity $ 11,322 $ 13,660 ========== ========= The accompanying notes are an integral part of these financial statements F-3 <page> INCOMING, INC. (A Development Stage Company) STATEMENTS OF OPERATIONS <table> <caption> Year December 22, 2006 December 22, 2006 Ended (Inception) Through (Inception) Through November 30, November 30, November 30, 2008 2007 2008 ---- ---- ---- <s> <c> <c> <c> Sales $ 3,524 $ - $ 3,524 Cost of sales 2,358 - 2,358 ----------- ----------- ---------- Gross profit 1,166 - 1,166 ----------- ----------- ---------- Expenses: Amortization 177 - 177 Accounting and audit fees 11,000 3,500 14,500 General and administrative 8,039 740 8,779 Legal 520 - 520 Management 2,000 2,000 4,000 Organization costs - 530 530 Rent 2,838 422 3,260 Transfer agent 1,497 - 1,497 ----------- ----------- ---------- 26,071 7,192 33,263 ----------- ----------- ---------- Loss from operations ( 24,905) ( 7,192) ( 32,097) Other income (expense) Interest expense ( 677) ( 65) ( 742) ----------- ----------- ---------- Income (loss) before provision for income tax ( 25,582) ( 7,257) ( 2,839) Provision for income tax - - - ----------- ----------- ---------- Net income (loss) $ ( 25,582) $ ( 7,257) $ ( 32,839) =========== =========== ========== Net income (loss) per share $ ( 0.01) $ ( 0.02) =========== =========== Weighted average number of common shares outstanding 4,500,000 446,064 =========== =========== </table> The accompanying notes are an integral part of these financial statements F-4 <page> INCOMING, INC. (A Development Stage Company) STATEMENTS OF CASH FLOWS <table> <caption> Year December 22, 2006 December 22, 2006 Ended (Inception) Through (Inception) Through November 30, November 30, November 30, 2008 2007 2008 ---- ---- ---- <s> <c> <c> <c> Cash Flows From Operating Activities: Net income (loss) $ ( 25,582) $ ( 7,257) $ ( 32,839) Adjustment to reconcile net income to net cash provided by (used for) operating activities: Amortization 177 - 177 Accounts payable and accrued liabilities 8,067 5,822 13,889 Accounts payable related parties 5,100 530 5,630 ----------- ----------- ---------- Net cash provided by (used for) operating activities ( 12,238) ( 905) ( 13,143) ----------- ----------- ---------- Cash Flows From Investing Activities Purchase of fixed assets - ( 1,180) ( 1,180) ----------- ----------- ---------- Net cash provided by (used for) investing activities - ( 1,180) ( 1,180) ----------- ----------- ---------- Cash Flows From Financing Activities: Loan payable - related party 677 10,065 10,742 Proceeds from issuance of common stock - 4,500 4,500 Cash restricted (escrow) ( 9,387) - ( 9,387) Escrow liability - share subscriptions 9,400 - 9,400 ----------- ----------- ---------- Net cash provided by (used for) financing activities 690 14,565 15,255 ----------- ----------- ---------- Net Increase (Decrease) In Cash ( 11,548) 12,480 932 Cash At The Beginning Of The Period 12,480 - - ----------- ----------- ---------- Cash At The End Of The Period $ 932 $ 12,480 $ 932 =========== =========== ========== Cont'd </table> The accompanying notes are an integral part of these financial statements F-5 <page> INCOMING, INC. (A Development Stage Company) STATEMENTS OF CASH FLOWS Cont'd Schedule Of Non-Cash Investing And Financing - -------------------------------------------- Activities - ---------- None Supplemental Disclosure - ----------------------- <table> <caption> Year December 22, 2006 December 22, 2006 Ended (Inception) Through (Inception) Through November 30, November 30, November 30, 2008 2007 2008 ---- ---- ---- <s> <c> <c> <c> Cash paid for: Interest $ - $ - $ - =========== ============ ========== Income Taxes $ - $ - $ - =========== ============ ========== </table> The accompanying notes are an integral part of these financial statements F-6 <page> INCOMING, INC. (A Development Stage Company) STATEMENT OF STOCKHOLDERS' EQUITY December 22, 2006 (Inception) Through November 30, 2008 <table> <caption> Deficit Accumulated Common Shares During the ------------------------ Development Number Par Value Stage Total --------- ----------- ----- ----- <s> <c> <c> <c> <c> Balances, December 22, 2006 - $ - $ - $ - Issued for cash: Common stock November, 2007 - at $0.001 4,500,000 4,500 - 4,500 Net gain (loss) for the period ended November 30, 2007 - - ( 7,257) ( 7,257) --------- ---------- --------- --------- Balances, November 30, 2007 4,500,000 4,500 ( 7,257) ( 2,757) Net gain (loss) for the year ended November 30, 2008 - - ( 25,582) ( 25,582) --------- ---------- --------- --------- Balances, November 30, 2008 4,500,000 $ 4,500 $( 32,839) $( 28,339) ========= ========== ========= ========= </table> The accompanying notes are an integral part of these financial statements F-7 <page> INCOMING, INC. (A Development Stage Company) NOTES TO THE FINANCIAL STATEMENTS November 30, 2008 Note 1 Nature and Continuance of Operations ------------------------------------ Organization ------------ The Company was incorporated in the State of Nevada, United States of America on December 22, 2006, and its fiscal year end is November 30. The Company is engaged in distribution of American Urban Streetwear and Hip Hop clothing labels in the Eastern European market. Going Concern ------------- These financial statements have been prepared on a going concern basis. The Company has a working capital deficiency of $29,342, and has accumulated deficit of $32,839 since inception. Its ability to continue as a going concern is dependent upon the ability of the Company to generate profitable operations in the future and/or to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The outcome of these matters cannot be predicted with any certainty at this time. These factors raise substantial doubt that the company will be able to continue as a going concern. The Company to date has funded its initial operations through the issuance of 4,500,000 shares of capital stock for the net proceeds of $4,500 and loans from director in the amount of $10,000. Management plans to continue to provide for its capital needs by the issuance of common stock and related party advances. These financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern. Note 2 Summary of Significant Accounting Policies ------------------------------------------ The financial statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States of America. Because a precise determination of many assets and liabilities is dependent upon future events, the preparation of financial statements for a period necessarily involves the use of estimates which have been made using careful judgement. Actual results may vary from these estimates. The financial statements have, in management's opinion, been properly prepared within reasonable limits of materiality and within the framework of the significant accounting policies summarized below: Development Stage Company ------------------------- The Company complies with Financial Accounting Standard Board Statement ("FAS") No. 7 and The Securities and Exchange Commission Act Guide 7 for its characterization of the Company as development stage. F-8 <page> Incoming, Inc. (A Development Stage Company) Notes to the Financial Statements November 30, 2008 - Page 2 Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Revenue Recognition ------------------- Sales are recognized when revenue is realized or realizable and has been earned. The Company's policy is to recognize revenue when risk of loss and title to the product transfers to the customer. Net sales is comprised of gross revenues less expected returns, trade discounts and customer allowances, which include costs associated with off-invoice mark-downs and other price reductions, as well as trade promotions and coupons. These incentive costs are recognized at the later of the date on which the Company recognizes the related revenue or the date on which the Company offers the incentive. Impairment of Long-lived Assets ------------------------------- Capital assets are reviewed for impairment in accordance with FAS No. 144, "Accounting for the Impairment or Disposal of Long-lived Assets", which was adopted effective January 1, 2002. Under FAS No. 144, these assets are tested for recoverability whenever events or changes in circumstances indicate that their carrying amounts may not be recoverable. An impairment charge is recognized for the amount, if any, which the carrying value of the asset exceeds the fair value. Advertising and Promotion ------------------------- The Company's expenses all advertising and promotion costs as incurred. Advertising and promotion costs for the period ended November 30, 2008, and 2007 were $0. Research and Development ------------------------ Research and development expenditures are expensed as incurred. Foreign Currency Translation ---------------------------- The financial statements are presented in United States dollars. In accordance with Statement of Financial Accounting Standards No. 52, "Foreign Currency Translation", since the functional currency of the Company is U.S. dollars, the foreign currency financial statements of the Company's subsidiaries are re-measured into U.S. dollars. Monetary assets and liabilities are re-measured using the foreign exchange rate that prevailed at the balance sheet date. Revenue and expenses are translated at weighted average rates of exchange during the year and stockholders' equity accounts and furniture and equipment are translated by using historical exchange rates. Any re-measurement gain or loss incurred is reported in the income statement. Net Loss per Share ------------------ Basic loss per share includes no dilution and is computed by dividing loss available to common stockholders by the weighted average number of common shares outstanding for the period. Dilutive losses per share reflect the potential dilution of securities that could share in the losses of the Company. Because the Company does not have any potentially dilutive securities, the accompanying presentation is only of basic loss per share. F-9 <page> Incoming, Inc. (A Development Stage Company) Notes to the Financial Statements November 30, 2008 - Page 3 Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Stock-based Compensation ------------------------ The Company has not adopted a stock option plan and has not granted any stock options. Accordingly no stock-based compensation has been recorded to date. Income Taxes ------------ The Company uses the asset and liability method of accounting for income taxes in accordance with FAS No. 109 "Accounting for Income Taxes". Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to temporary differences between the financial statements carrying amounts of existing assets and liabilities and loss carryforwards and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Fair Value of Financial Instruments ----------------------------------- The carrying value of the Company's financial instruments consisting of cash, accounts payable and accrued liabilities, agreement payable and due to related party approximate their carrying value due to the short-term maturity of such instruments. Unless otherwise noted, it is management's opinion that the Company is not exposed to significant interest, currency or credit risks arising from these financial instruments. Recent Accounting Pronouncements ------------------------------- In September 2006, the FASB issued SFAS No. 157, "Fair Value Measures". This Statement defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles (GAAP), expands disclosures about fair value measurements, and applies under other accounting pronouncements that require or permit fair value measurements. SFAS No. 157 does not require any new fair value measurements. However, the FASB anticipates that for some entities, the application of SFAS No. 157 will change current practice. SFAS No. 157 is effective for financial statements issued for fiscal years beginning after November 15, 2007, which for the Company would be the fiscal year beginning February 1, 2008. The Company is currently evaluating the impact of SFAS No. 157 but does not expect that it will have a material impact on its financial statements. In September 2006, the FASB issued SFAS No. 158, "Employers' Accounting for Defined Benefit Pension and Other Postretirement Plans." This Statement requires an employer to recognize the over funded or under funded status of a defined benefit post retirement plan (other than a multiemployer plan) as an asset or liability in its statement of financial position, and to recognize changes in that funded status in the year in which the changes occur through comprehensive income. SFAS No. 158 is effective for fiscal years ending after December 15, 2006 which for the Company would be February 1, 2007. The Company does not expect that the implementation of SFAS No. 158 will have any material impact on its financial position and results of operations. F-10 <page> Incoming, Inc. (A Development Stage Company) Notes to the Financial Statements November 30, 2008 - Page 4 Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Recent Accounting Pronouncements - (cont'd) --------------------------------- In September 2006, the SEC issued Staff Accounting Bulletin ("SAB") No. 108, "Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in Current Year Financial Statements." SAB No. 108 addresses how the effects of prior year uncorrected misstatements should be considered when quantifying misstatements in current year financial statements. SAB No. 108 requires companies to quantify misstatements using a balance sheet and income statement approach and to evaluate whether either approach results in quantifying an error that is material in light of relevant quantitative and qualitative factors. SAB No. 108 is effective for periods ending after November 15, 2006 which for the Company would be February 1, 2007. The Company is currently evaluating the impact of adopting SAB No. 108 but does not expect that it will have a material effect on its financial statements. In February 2007, the FASB issued SFAS No. 159, "The Fair Value Option for Financial Assets and Financial Liabilities". This Statement permits entities to choose to measure many financial assets and financial liabilities at fair value. Unrealized gains and losses on items for which the fair value option has been elected are reported in earnings. SFAS No. 159 is effective for fiscal years beginning after November 15, 2007. The Company is currently assessing the impact of SFAS No. 159 on its financial position and results of operations. In December 2007, the FASB issued two new statements: (a.) SFAS No. 141(revised 2007), Business Combinations, and (b.) No. 160, Noncontrolling Interests in Consolidated Financial Statements. These statements are effective for fiscal years beginning after December 15, 2008 and the application of these standards will improve, simplify and converge internationally the accounting for business combinations and the reporting of noncontrolling interests in consolidated financial statements. The Company is in the process of evaluating the impact, if any, on SFAS 141 (R) and SFAS 160 and does not anticipate that the adoption of these standards will have any impact on its consolidated financial statements. (a.) SFAS No. 141 (R) requires an acquiring entity in a business combination to: (i) recognize all (and only) the assets acquired and the liabilities assumed in the transaction, (ii) establish an acquisition-date fair value as the measurement objective for all assets acquired and the liabilities assumed, and (iii) disclose to investors and other users all of the information they will need to evaluate and understand the nature of, and the financial effect of, the business combination, and, (iv) recognize and measure the goodwill acquired in the business combination or a gain from a bargain purchase. (b.) SFAS No. 160 will improve the relevance, comparability and transparency of financial information provided to investors by requiring all entities to: (i) report noncontrolling (minority) interests in subsidiaries in the same manner, as equity but separate from the parent's equity, in consolidated financial statements, (ii) net income attributable to the parent and to the non-controlling interest must be clearly identified and presented on the face of the consolidated statement of income, and (iii) any changes in the parent's ownership interest while the parent retains the controlling financial interest in its subsidiary be accounted for consistently. F-11 <page> Incoming, Inc. (A Development Stage Company) Notes to the Financial Statements November 30, 2008 - Page 5 Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Recent Accounting Pronouncements - (cont'd) --------------------------------- In March 2008, the FASB issued SFAS No. 161, Disclosures About Derivative Instruments and Hedging Activities - an amendment of FASB Statement No. 133 ("SFAS No. 161"). SFAS No. 161 expands quarterly disclosure requirements in SFAS No. 133 about an entity's derivative instruments and hedging activities. SFAS No. 161 is effective for fiscal years beginning after November 15, 2008. The adoption of SFAS No. 161 is not expected to have a material impact on the Company's financial condition, results of operations or cash flows. In May 2008, the FASB issued FASB Statement No. 162, "The Hierarchy of Generally Accepted Accounting Principles" ("SFAS No. 162"). SFAS No. 162 identifies the sources of accounting principles and the framework for selecting the principles used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles in the United States of America. The sources of accounting principles that are generally accepted are categorized in descending order as follows: a) FASB Statements of Financial Accounting Standards and Interpretations, FASB Statement 133 Implementation Issues, FASB Staff Positions, and American Institute of Certified Public Accountants (AICPA) Accounting Research Bulletins and Accounting Principles Board Opinions that are not superseded by actions of the FASB. b) FASB Technical Bulletins and, if cleared by the FASB, AICPA Industry Audit and Accounting Guides and Statements of Position. c) AICPA Accounting Standards Executive Committee Practice Bulletins that have been cleared by the FASB, consensus positions of the FASB Emerging Issues Task Force (EITF), and the Topics discussed in Appendix D of EITF Abstracts (EITF D-Topics). d) Implementation guides (Q&As) published by the FASB staff, AICPA Accounting Interpretations, AICPA Industry Audit and Accounting Guides and Statements of Position not cleared by the FASB, and practices that are widely recognized and prevalent either generally or in the industry. On May 26,2008, the FASB issued FASB Statement No.163, "Accounting for Financial Guarantee Insurance Contracts" ("SFAS No.163"). SFAS No.163 clarifies how FASB Statement No.60, "Accounting and Reporting by Insurance Enterprises" ("SFAS No. 60"), applies to financial guarantee insurance contracts issued by insurance enterprises, including the recognition and measurement of premium revenue and claim liabilities. It also requires expanded disclosures about financial guarantee insurance contracts. The accounting and disclosure requirements of SFAS No. 163 are intended to improve the comparability and quality of information provided to users of financial statements by creating consistency. Diversity exists in practice in accounting for financial guarantee insurance contracts by insurance enterprises under SFAS No. 60, "Accounting and Reporting by Insurance Enterprises."That diversity results in inconsistencies in the recognition and measurement of claim liabilities because of F-12 <page> Incoming, Inc. (A Development Stage Company) Notes to the Financial Statements November 30, 2008 - Page 6 Note 2 Summary of Significant Accounting Policies - (cont'd) ------------------------------------------ Recent Accounting Pronouncements - (cont'd) --------------------------------- differing views about when a loss has been incurred under FASB Statement No. 5, "Accounting for Contingencies" ("SFAS No. 5"). SFAS No. 163 requires that an insurance enterprise recognize a claim liability prior to an event of default when there is evidence that credit deterioration has occurred in an insured financial obligation. It also requires disclosure about (a) the risk-management activities used by an insurance enterprise to evaluate credit deterioration in its insured financial obligations and (b) the insurance enterprise's surveillance or watch list. SFAS No. 163 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and all interim periods within those fiscal years, except for disclosures about the insurance enterprise's risk-management activities. Disclosures about the insurance enterprise's risk-management activities are effective the first period beginning after issuance of SFAS No. 163. Except for those disclosures, earlier application is not permitted. The management of Incoming does not expect the adoption of this pronouncement to have material impact on its financial statements. Note 3 Capital Stock - Note 6 ------------- The total number of common shares authorized that may be issued by the Company is 75,000,000 shares with a par value of one tenth of one cent ($0.001) per share and no other class of shares is authorized. During the period from December 22, 2006 (inception) to November 30, 2007, the Company issued 4,500,000 shares of common stock to its directors for total proceeds of $4,500. On July 11, 2008, the Company's Registration Statement on the Form S-1 became effective. As of November 30, 2008, the Company has received and held in escrow $9,387 of share subscription funds. As of November 30, 2008, the Company has not issued any shares of common stock pursuant to this Registration Statement. To November 30, 2008, the Company has not granted any stock options and has not recorded any stock-based compensation. Note 4 Related Party Transactions -------------------------- a) The President of the Company provides management services to the Company. During the year ended November 30, 2008, management services of $2,000 (November 30, 2007 - $2,000) were charged to operations. b) During the period ended November 30, 2007, the President of the Company provided a $10,000 loan to the Company. The loan payable is payable on demand, unsecured, bears interest at 6.75% per annum and consists of $10,000 of principal, and $742 of accrued interest payable. c) As at November 30, 2008, the Company owed $5,630 (November 30, 2007, - $530) to the President of the Company for cash advances and expenses incurred on behalf of the Company. F-13 <page> Incoming, Inc. (A Development Stage Company) Notes to the Financial Statements November 30, 2008 - Page 7 Note 5 Income Taxes ------------ The significant components of the Company's deferred tax assets are as follows: 2008 2007 ---- ---- Deferred Tax Assets Non-capital loss carryforward $ 4,926 $ 1,089 Less: valuation allowance for deferred tax asset ( 4,926) ( 1,089) --------- -------- $ - $ - ========= ======== There were no temporary differences between the Company's tax and financial bases that result in deferred tax assets, except for the Company's net operating loss carryforwards amounting to approximately $32,839 at November 30, 2008 which may be available to reduce future year's taxable income. These carryforwards will expire, if not utilized, commencing in 2027. Management believes that the realization of the benefits from these deferred tax assets appears uncertain due to the Company's limited operating history and continuing losses. Accordingly a full, deferred tax asset valuation allowance has been provided and no deferred tax asset benefit has been recorded. Note 6 Subsequent Event - Note 3 ---------------- On July 11, 2008, the Company's Registration Statement on the Form S-1 became effective. As of November 30, 2008, the Company has received and held in escrow $9,387 of share subscription funds. Subsequent to November 30, 2008, the Company has completed the Offering and issued 4,070,000 shares of common stock at $0.010 per share for total proceeds of $40,700. F-14 <page> ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON FINANCIAL DISCLOSURE None. ITEM 9A. CONTROLS AND PROCEDURES Evaluation of Disclosure Controls - --------------------------------- We evaluated the effectiveness of our disclosure controls and procedures as of the end of the 2008 fiscal year. This evaluation was conducted with the participation of our chief executive officer and our principal accounting officer. Disclosure controls are controls and other procedures that are designed to ensure that information that we are required to be disclosed in the reports we file pursuant to the Securities Exchange Act of 1934 is recorded, processed, summarized and reported. Limitations on the Effectiveness of Controls - -------------------------------------------- Our management does not expect that our disclosure controls or our internal controls over financial reporting will prevent all error and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, but no absolute, assurance that the objectives of a control system are met. Further, any control system reflects limitations on resources, and the benefits of a control system must be considered relative to its costs. These limitations also include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of a control. A design of a control system is also based upon certain assumptions about potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and may not be detected. Conclusions - ----------- Based upon their evaluation of our controls, the chief executive officer and principal accounting officer have concluded that, subject to the limitations noted above, the disclosure controls are effective providing reasonable assurance that material information relating to us is made known to management on a timely basis during the period when our reports are being prepared. There were no changes in our internal controls that occurred during the quarter covered by this report that have materially affected, or are reasonably likely to materially affect our internal controls. PART III ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS Directors, Executive Officers and Control Persons - ------------------------------------------------- Our executive officers and Directors and their respective ages as of the date of this Prospectus are as follows: 38 <page> - -------------------------------------------------------------------------------- Name Age Position - -------------------------------------------------------------------------------- Yury Nesterov 53 President, Chief Executive Officer, Director Elena Djafarova 33 Secretary, Treasurer, Chief Financial Officer, Director The directors will serve as directors until our next annual shareholder meeting or until a successor is elected who accepts the position. Directors are elected for one-year terms. Officers hold their positions at the will of the Board of Directors, absent any employment agreement. There are no arrangements, agreements or understandings between non-management shareholders and management under which non-management shareholders may directly or indirectly participate in or influence the management of Incoming's affairs. Yury Nesterov, President - ------------------------ Since December 22, 2006, Mr.Nesterov has been our President, Chief Executive Officer, and a director of the Company. In the past he worked as a manager at a shoe manufacturing company in Toronto. In the past five years Mr.Nesterov held various contract positions with private companies in North America and Russia. Mr.Nesterov is not an officer or director of any other reporting company. Elena Djafarova, Director - ------------------------- Elena Djafarova holds a position as a merchandiser at Avangard-Moda clothing store in Moscow, Russia. In the past Ms. Djafarova owned and operated clothing boutique store in Kishinev, Moldova. CODE OF ETHICS We have not yet adopted a code of ethics that applies to our principal executive officers, principal financial officer, principal accounting officer or controller, or persons performing similar functions, since we have been focusing our efforts on obtaining financing for the company. We expect to adopt a code by the end of the current fiscal year. SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE Section 16(a) of the Securities Exchange Act of 1934 requires our directors and executive officers, and persons who own more than ten percent of our common stock, to file with the Securities and Exchange Commission initial reports of ownership and reports of changes of ownership of our common stock. Officers, directors and greater than ten percent stockholders are required by SEC 39 <page> regulation to furnish us with copies of all Section 16(a) forms they file. Based solely on our review of the copies of such forms received by us, or written representations from certain reporting persons, we believe that all filing requirements applicable to our officers, directors and greater than ten percent beneficial owners were complied with, with the exception of the following: - -------------------------------------------------------------------------------- Number of Late Number of Transactions Not Failure to File Name Reports Reported on a Timely Basis Requested Forms - -------------------------------------------------------------------------------- Yury Nesterov 1(1) 1 Nil Elena Djafarova 1(1) 1 Nil - -------------------------------------------------------------------------------- (1) The named officer, director or greater than 10% stockholder, as applicable, filed a late Form 3 - Initial Statement of Beneficial Ownership of Securities. ITEM 11: EXECUTIVE COMPENSATION The following summary compensation table sets forth information concerning compensation for services rendered in all capacities during 2008 and 2007 awarded to, earned by or paid to our executive officers. SUMMARY COMPENSATION TABLE <table> <caption> - ------------------------------------------------------------------------------------------------------------------------------- Change in Pension Value and Non-Equity Nonqualified Incentive Deferred Name and Stock Option Plan Compensation All Other Principal Salary Bonus Awards Awards Compensation Earnings Compensation Total Position Year ($) ($) ($) ($) ($) ($) ($) ($) (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) - -------------------------------------------------------------------------------------------------------------------------------- <s> <c> <c> <c> <c> <c> <c> <c> <c> <c> Yury Nesterov,Chief Executive Officer 2008 $ 0 0 0 0 0 0 2,000 2,000 2007 $ 0 0 0 0 0 0 2,000 2,000 - -------------------------------------------------------------------------------------------------------------------------------- Elena Djafarova, Chief Financial Officer 2008 $ 0 0 0 0 0 0 0 0 2007 $ 0 0 0 0 0 0 0 0 - -------------------------------------------------------------------------------------------------------------------------------- </table> 40 <page> OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END TABLE <table> <caption> - ---------------------------------------------------------------------------------------------------------------------------------- | Option Awards | Stock Awards | ------------------------------------------------------------------- -------------------------------------------- Name Number of Number of Equity Option Option Number Market Equity Equity (a) Securities Securities Incentive Exercise Expiration of Shares Value of Incentive Incentive Underlying Underlying Plan Price Date or Units Shares or Plan Plan Unexercised Unexercised Awards: ($) (f) of Stock Units Awards: Awards: Options Options Number of (e) That Have of Stock Number Market (#) (#) Securities Not That Have of or Payout (Exercisable) (Unexercisable) Underlying Vested Not Unearned Value of (b) (c) Unexercised (#) Vested Shares, Unearned Unearned (g) ($) Units or Shares, Options (h) Other Units or (#) Rights Other (d) That Rights Have Not That Vested Have Not (#) Vested (i) ($) (j) - ----------------------------------------------------------------------------------------------------------------------------------- <s> <c> <c> <c> <c> <c> <c> <c> <c> <c> Yury Nesterov 0 0 0 0 N/A 0 $ 0 0 0 - ----------------------------------------------------------------------------------------------------------------------------------- Elena Djafarova 0 0 0 0 N/A 0 $ 0 0 0 - ----------------------------------------------------------------------------------------------------------------------------------- </table> DIRECTOR COMPENSATION TABLE FOR FISCAL 2008 <table> <caption> - ----------------------------------------------------------------------------------------------------------------------------------- Name Fees Stock Option Non-Equity Change in All Other Total (a) Earned Awards Awards Incentive Plan Pension Value Compensation ($) or Paid ($) ($) Compensation and ($) (h) in (c) (d) ($) Nonqualified (g) Cash (e) Deferred ($) Compensation (b) Earnings ($) (f) - ----------------------------------------------------------------------------------------------------------------------------------- <s> <c> <c> <c> <c> <c> <c> <c> Yury Nesterov 2,000 0 0 0 0 0 $ 2,000 - ----------------------------------------------------------------------------------------------------------------------------------- Elena Djafarova 0 0 0 0 0 0 $ 0 - ----------------------------------------------------------------------------------------------------------------------------------- </table> 41 <page> Option Grants in 2008 - --------------------- No options were granted during 2008. Aggregated Option Exercises in 2008 and 2008 Year-End Option Values - --------------------------------------------------------------------- No options were exercised by our Officers or Directors during 2008. Stock Incentive Plan - Awards in 2008 - ------------------------------------- During 2008, no shares, options or other rights were granted to any of our employees or Officers. Director Compensation - --------------------- No options were granted or payments made in compensation for services rendered to any Incoming directors. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS The following table sets forth information regarding the beneficial ownership of our shares of common stock at February 25, 2009, by (i) each person known by us to be the beneficial owner of more than 5% of our outstanding shares of common stock, (ii) each of our directors, (iii) our executive officers, and (iv) by all of our directors and executive officers as a group. Each person named in the table, has sole voting and investment power with respect to all shares shown as beneficially owned by such person and can be contacted at our executive office address. - -------------------------------------------------------------------------------- Amount and Nature of Title of Class Name of Beneficial Percent of Owner Ownership Class (1) (%) - -------------------------------------------------------------------------------- Common Yury Nesterov 3,000,000 35.00 President, CEO, Common Elena Djafarova Secretary, CFO, Treasurer 1,500,000 17.50 and Director Common All Officers and 4,500,000 52.50 Directors as a Group that consists of two persons - -------------------------------------------------------------------------------- 1 Includes shares that could be obtained by the named individual within the next 60 days. The percent of class is based on 8,570,000 shares of common stock issued and outstanding as of the date of this annual report. 42 <page> The Company has no securities authorized for issuance under equity compensation plans. ITEM 13: CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE The following describes certain relationship and related transactions for the year ended November 30, 2008, and for the period from inception to November 30, 2007: a) The President of the Company provides management services to the Company. During the year ended November 30, 2008,management services of $2,000 (November 30, 2007 - $2,000) were charged to operations. b) During the period ended November 30, 2007, the President of the Company provided a $10,000 loan to the Company. The loan payable is payable on demand, unsecured, bears interest at 6.75% per annum and consists of $10,000 of principal, and $742 of accrued interest payable as of November 30, 2008. c) As at November 30, 2008, the Company owed $5,630 (November 30, 2007, - $530) to the President of the Company for cash advances and expenses incurred on behalf of the Company. Otherwise, neither our directors and officers, nor any proposed nominee for election as a director, nor any person who beneficially owns, directly or indirectly, shares carrying more than 10% of the voting rights attached to all of our outstanding shares, nor any promoter, nor any relative or spouse of any of the foregoing persons has any material interest, direct or indirect, in any transaction since our incorporation or in any presently proposed transaction which, in either case, has or will materially affect us. Our management is involved in other business activities and may, in the future become involved in other business opportunities. If a specific business opportunity becomes available, such persons may face a conflict in selecting between our business and their other business interests. In the event that a conflict of interest arises at a meeting of our directors, a director who has such a conflict will disclose his interest in a proposed transaction and will abstain from voting for or against the approval of such transaction. None of our directors is independent, as described in the standards for independence set forth in the Rules of the American Stock Exchange. Director Independence - --------------------- Under NASDAQ rule 4200(a)(15), a director is not considered to be independent if he or she is also an executive officer or employee of the corporation. Our director, Yury Nesterov, is also our chief executive officer, and our director, Elena Djafarova, is also our chief financial officer. As a result, we do not have any independent directors. As a result of our limited operating history and limited resources, our management believes that we will have difficulty in attracting independent directors. In addition, we would be likely be required to obtain directors and officers insurance coverage in order to attract and retain independent directors. Our management believes that the costs associated with maintaining such insurance is prohibitive at this time. 43 <page> ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES Our principal independent registered accountant, Ronald R. Chadwick, P.C. billed the following fees for the services indicated: Fiscal year-ended November 30, 2008 November 30, 2007 - -------------------------------------------------------------------------------- Audit fees $3,500 $ 3,500 Audit-related fees Nil Nil Tax fees Nil Nil All other fees $4,500 Nil - -------------------------------------------------------------------------------- Audit fees consist of fees related to professional services rendered in connection with the audit of our annual financial statements. All other fees relate to professional services rendered in connection with the review of the quarterly financial statements. Our policy is to pre-approve all audit and permissible non-audit services performed by the independent accountants. These services may include audit services, audit-related services, tax services and other services. Under our audit committee's policy, pre-approval is generally provided for particular services or categories of services, including planned services, project based services and routine consultations. In addition, the audit committee may also pre-approve particular services on a case-by-case basis. Our audit committee approved all services that our independent accountants provided to us in the past two fiscal years. PART IV ITEM 15. EXHIBITS (a) The following exhibits are included as part of this report: Exhibit Number Title of Document 3.1 Articles of Incorporation* 3.2 Bylaws* 31.1 Sec.302 Certification of CEO 31.2 Sec.302 Certification of CFO 32.1 Sec.906 Certification of CEO 32.2 Sec.906 Certification of CFO *Incorporated by reference to similarly numbered exhibits filed with the Company's Registration Statement on Form S-1 on June 30, 2008. 44 <page> SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on February 25, 2009. Incoming, Inc. /s/ Yury Nesterov ---------------------------------------- Yury Nesterov President, Chief Executive Officer and Director (Principal Executive Officer) Pursuant to the requirements of the Securities Exchange Act of 1934 this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. /s/ Yury Nesterov - ------------------------------- Yury Nesterov President, Chief Executive Officer, and Director (Principal Executive Officer) Dated: February 25, 2009 /s/ Elena Djafarova - ----------------------------- Elena Djafarova Chief Financial Officer, Secretary Treasurer, principal accounting officer and Director Dated: February 25, 2009 45