UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934


(Amendment No. )

Avid Technology, Inc.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

05367P100

(CUSIP Number)

July 18, 2014

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

       x	Rule 13d-1(b)

       _	Rule 13d-1(c)

       _	Rule 13d-1(d)

*
The remainder of this cover page shall be filled out for a reporting persons
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.



The information required in the remainder of this cover page shall not be
deemed to be filed for the purpose of Section 18 of the Securities Exchange
Act of 1934 (Act) or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).



1.
NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Cove Street Capital, LLC
27-5376591


2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

N/A


3.
SEC USE ONLY


4.
CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware


NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON
WITH


5.
SOLE VOTING POWER 		1,952,585


6.
SHARED VOTING POWER 		0


7.
SOLE DISPOSITIVE POWER 	1,952,585


8.
SHARED DISPOSITIVE POWER	0


9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

1,952,585


10.
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

N/A


11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

5.0%


12.
TYPE OF REPORTING PERSON*(see instructions)

IA


Item 1(a).
Name of Issuer

Avid Technology, Inc.


Item 1(b).
Address of Issuer's Principal Executive Offices:

75 Network Drive
Burlington, MA 01803


Item 2(a).
Name of Persons Filing:

Item 2(b).
Address of Principal Business Office, or if None, Residence:
Item 2(c).
Citizenship:

Cove Street Capital, LLC
2321 Rosecrans Avenue, Suite 3275, El Segundo, CA 90245
Delaware


Item 2(d).
Title of Class of Securities:

Common Stock


Item 2(e).
CUSIP Number:

05367P100

Item 3.
 If This Statement Is Filed Pursuant to 240.13d-1(b), or 240.13d-2(b)
or (c), Check Whether the Person Filing is a:




X (e)
An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E).


If this statement is filed pursuant to Rule 13d-1(c), check this box.

N/A

Item 4.
Ownership


If the percent of class owned, as of December 31 of the year covered by the
statement, or as of the last day of any month described in Rule 13d-1 (b) (2),
if applicable, exceeds five percent, provide the following information as of
that date and identify those shares which there is a right to acquire.


(a)
Amount beneficially owned: 1,952,585
	(b)
Percent of class: 5.0%

	(c)
Number of shares as to which such person has:


		(i)
	Sole power to vote or to direct the vote: 1,952,585

		(ii)	Shared power to vote or to direct the vote: 0
		(iii)	Sole power to dispose or to direct the disposition of: 1,952,585
		(iv)	Shared power to dispose or to direct the disposition of: 0


Item 5.
Ownership of Five Percent or Less of a Class



If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following:

N/A


Item 6.
 Ownership of More than Five Percent on Behalf of Another Person.


If any other person is known to have the right to receive or the power to direct
the receipt of dividends from, or the proceeds from the sale of, such
securities, a statement to that effect should be included in response to this
item and, if such interest relates to more than five percent of the class,
such person should be identified. A listing of the shareholders of an investment
company registered under the Investment Company Act of 1940 or the beneficiaries
of employee benefit plan, pension fund or endowment fund is not required.



N/A


Item 7.
 Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on by the Parent Holding Company.


N/A


Item 8.
Identification and Classification of Members of the Group.



N/A


Item 9.
Notice of Dissolution of Group.


N/A


Item 10. Certification.



By signing below I certify that, to the best of my knowledge and belief, the
securities referred to above were acquired and are held in the ordinary course
of business and were not acquired and are not held for the purpose of or with
the effect of changing or influencing the control of the issuer of the
securities and were not acquired and are not held in connection with or as a
participant in any transaction having that purpose or effect.


SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

Dated this 18th day of July, 2014


Cove Street Capital, LLC


By: /s/ Daniele Beasley

Daniele Beasley
President & CCO