KetoNatural Pet Foods - Ketona and the House of Carbs.mp4 (2m 30s)

[0:00:00] Speaker 1: Over the last 10 years, millions of people have switched to
low carbohydrate ketogenic diets in order to get lean, stay healthy and live
their best lives. But what about our dogs? Even more than for their human
companions the evidence is clear that dogs live their best lives when they eat
as few carbohydrates as possible. Their ancestors ate precisely zero
carbohydrates for more than 99% of their evolutionary history. Carbs aren't
considered essential nutrients in an optimal canine diet. And peer-reviewed
studies show that calorie for calorie carbs are more fattening than other
nutrients for dogs too. Unfortunately, in this day and age, minimizing a dog's
carbohydrate consumption just isn't that easy. Raw food diets are low carb if
you've got the time and the money. And leading dry kibble brands are convenient
and reasonably priced, but they're stuffed full of cheap, fattening carbohydrate
ingredients, like corn, rice, wheat and potatoes. So what's a health-conscious
pet owner to do? The answer is simple, Ketona. Ketona, by KetoNatural Pet Foods,
is a first of its kind dry food for dogs. With a carbohydrate content of a raw
diet, but the cost and convenience of a kibble, created by Daniel Schulof,
author of the Definitive Guide to the Science of Low Carbohydrate Canine
Nutrition. Our delicious, wholesome recipes are made entirely in the USA, using
meat ingredients sourced exclusively from regional producers. And for most
importantly, Ketona contains less than 10% carbohydrate, that's only a small
fraction of most leading kibble brands, even so called grain-free ones. In fact,
an analysis of the carbohydrate content of the 12 most popular grain-free dry
dog foods on the market today, including brands such as Orijen, Natural Balance,
Blue Buffalo and Taste of the Wild, shows that on average, they contain more
than 300% as much carbohydrate as Ketona. So what does that mean for your dog?
Well, for a 50-pound dog, switching from a leading grain-free kibble to Ketona
is like removing more than two-thirds of the carbohydrates from her diet every
year, that's the equivalent of more than 400 potatoes. And best of all, your dog
will love it, guaranteed. So for a delicious wholesome pet food with a
carbohydrate content of a raw diet, but the cost and convenience of a kibble try
Ketona by KetoNatural Pet Foods. The modern pet food industry is nothing more
than a house of carbs. At KetoNatural we're committed to tearing it down.

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[0:02:27]KetoNatural Pet Foods -- Our Story.mp4 (6m 24s)

[0:00:01] Daniel Schulof: I guess, there were really two motivations behind us
founding the company. One was the outrage that we all felt about the current
state of the pet food industry. The other, for me, was just this selfish desire
that I had to keep my dog around for as long as possible. My name's Daniel
Schulof, I'm the founder of KetoNatural Pet Foods and this is our story. My
dog's name is Cody, he's a Rottweiler, which means he's a maniac. I can accept
his faults, he's my best friend, he's my boy, and I just can't really help it, I
love him. Pet ownership is amazing, but it's tough. You develop these close
emotional bonds to these animals you know are going to be gone in just a few
years. It's a tragedy really, it's really sad when you stop and think about it.
I guess, I was just motivated to delay the tragedy as long as I could. I wanted
my dog to live the longest life that his genes would allow. I've always been a
skeptic, I've always been a scientifically minded person, but when I looked at
the pet care industry it immediately became clear that something really wasn't
adding up. We all love our dogs, people have never in the history of the world
spent much money as they spend now on veterinary care. Nevertheless, chronic
preventable diseases are afflicting our pets at epidemic levels. More than one
out of every three dogs in America today will get cancer. More than half of the
dogs in America today are overweight, or obese. Being overweight is worse for a
dog than a lifetime of smoking is for a person. Osteoarthritis, diabetes, the
list goes on. It is not normal for a species suffer from chronic disease
epidemics at these kind of levels, it's just not something you ever see. The
more I talked to veterinarians about it, the more I tried to understand what was
going on, the more it became clear to me there was something seriously,
seriously wrong in how we were all thinking about the science of pet food. It
became such a big deal to me that I decided to write a book about it. I
abandoned my career, I literally quit my job, and I spent four years travelling
around the country interviewing scientists, reading journals, basically just
trying to understand one issue, what were we all getting wrong? I mean vets and
laypeople alike, what were we getting wrong about the science of pet food? It's
a serious book, and it covers a lot ground, but what it reveals probably more
than anything is that there's a gaping hole in how the veterinary community, and
the pet owning public more generally understands one issue: the healthfulness to
dogs and cats of dietary carbohydrates. Over the past 15 years our understanding
of what carbohydrates do to the human body has basically been turned on its
head. We all used be told to eat heart healthy whole-grains, well no more, and
it's because books by folks like Gary Taubes, and William Davis, and David
Ludwig, and Tim Noakes have shone a spotlight on all the dangerous things that
carbs do to our bodies, and today it seems like new peer-reviewed studies
confirming their ideas are coming out, basically, everyday. You'd think the case
against carbs would be even stronger when it comes to our dogs. For one, their
genetic ancestors didn't eat any carbohydrate whatsoever for more than 99.9% of
their genetic evolution, and I know this for a fact, I literally lived with the
biologists from Yellowstone Wolf Project while I was working on my book.
Moreover, unlike fats, and unlike proteins carbohydrates aren't considered
essential nutrients for our dogs either. Maybe most importantly of all, I
discovered in the course of my research that there's a significant body of
evidence that says that carbohydrates do some pretty nasty things to a dog's
body too. For one, they change their metabolism that cause them to burn more
blood glucose and less stored body fat for energy. For another, they raise their
insulin levels, and calorie for calorie carbs are more fattening for dog than
other nutrients too. Unfortunately, the modern world isn't all that easy a place
to live if you're trying to minimize your dog's carbohydrate intake. Essentially
all leading kibble brands are stuffed with carbs, and that includes the grain
free brands, the high-protein brands, the limited ingredient diets, basically
all of them. Some do a better job of hiding it than others, but the reality,
it's sad but true, is that if you're feeding your dog a leading kibble brand
today you're stuffing it with carbs, you're feeling it far more carbohydrate
than its ancestors ever ate. On the other hand, you can feed your dog a raw
diet, and they're very low in carbohydrate content, which is great,
unfortunately they're phenomenally expensive. If you've got a large dog like a
Rottweiler, or God forbid more than one they're basically a nonstarter for most
of us. We saw the situation and we thought the world's just crying out for a
food that has the carbohydrate content of a raw food diet, but the cost and
convenience of a kibble., so we decided that we're going to make one. At this
point, I had just spent four years of my life writing amounts to the most
rigorous book ever written about pet food in America. As a result, I've got
relationships with some of the smartest, and most creative people in this
business, so we put together our team veterinarians, formulators, chefs,
suppliers, and we got to work. Long story short, six months later I was feeding
my own dogs Ketona. Ketona's a truly first of its kind product. It's a
reasonably priced, convenient kibble, but it's got a carbohydrate content that's
actually lower than many commercial raw food diets. The feedback from our early
adopters has been fantastic. Dogs love the taste, and you really can see the
changes right away. Improvements to body composition, steadier energy levels,
there are no more hyperactive energy spikes and then crashes later, shinier
coat. There are even improvements to stool quality, if you care to look. It
really is truly different than everything else on the market today. It feels
pretty good knowing that we're disrupting what's gotten to be a pretty rotten
industry, but it's not just disruption for disruption's sake. We really are
trying to make a substantive impact on the health of America's pets. At
KetoNatural, we know that we're truly different, but we also think that we're
truly better, and we hope that you, and your dogs will consider joining us.
[0:06:17]