POWER OF ATTORNEY

      The undersigned hereby constitutes and appoints
Catherine L. Hughes and Jerry C. Jones, or either of
them, acting singly and with full power of
substitution, as the undersigned's true and lawful
attorneys-in-fact, for such period of time that the
undersigned is required to file reports pursuant to
Section 16(a) of the Securities Exchange Act of 1934,
as amended ("Exchange Act") due to his affiliation as
an executive officer of LiveRamp Holdings, Inc. and
any successor corporation, to:

(1)	execute for and on behalf of the
	undersigned Forms 3,4 and 5 (including any
	amendments thereto) in accordance with
	Section 16(a) of the Exchange Act and the
	rules thereunder;

(2)	do and perform any and all acts for and on
	behalf of the undersigned which may be
	necessary or desirable to complete the
	execution of any such Form 3, 4 or 5 (or any
	amendments thereto) and the timely filing of
	such form with the United States Securities
	and Exchange Commission and any other
	authority as required by law; and

(3)	take any other action of any type whatsoever
	in connection with the foregoing which, in
	the opinion of such attorney-in-fact, may be
	of benefit to, in the best interest of or
	legally required by the undersigned, it
	being understood that the documents executed
	by such attorney-in-fact on behalf of the
	undersigned pursuant to this Power of
	Attorney shall be in such form and shall
	contain such terms and conditions as such
	attorney-in-fact may approve in its
	discretion.

      The undersigned hereby grants to such attorneys-
in-fact full power and authority to do and perform
each and every act requisite, necessary and proper to
be done in the exercise of any of the rights and
powers herein granted, as fully to all intents and
purposes as the undersigned could do if personally
present, with full power of substitution, hereby
ratifying and confirming all that such attorneys-
in-fact shall lawfully do or cause to be done by
virtue of this Power of Attorney and the rights and
powers herein granted.  The undersigned acknowledges
that the foregoing attorneys-in-fact, in serving in
such capacity at the request of the undersigned, are
not assuming any of the undersigned's responsibilities
to comply with Section 16 of the Exchange Act or other
applicable securities laws or rules.

      IN WITNESS WHEREOF, the undersigned has caused
this Power of Attorney to be executed as of the 31st
day of July, 2021.


						/s/ David R. Pann
						Signature


						David R. Pann
						Print Name


						Chief Products Officer
						Title